The strategic marketing programme for developing the tourism in Liverpool

● Suppliers. Mostly, everything is produced in UK. Italy and China can be found on shelves; ● Shareholders; ● Competitors. In this case Liverpool is considered as a touristic place.

The other cities in UK can be more popular like London, Cambridge and Nottingham. Because of the popularisation. If in London tourists will stay 1 week, in Liverpool for 1-2 days going for the exact places; ● Media. Liverpool has the commercial social media accounts for guiding the tourists.

3. Objectives 3.1. Segmentation, targeting, positioning Segmentation will be considered by the side of concentrated marketing [8].

Segmentation has a specific parameter by what the ma market will be researched and analysed. In the case of tourism market segmentation is much concrete in psychographic segmentation because tourism makes sense to the emotional behaviour and personal development. Liverpool is interesting for the young auditory because of the culture and musical history. Previous analysis gave the data about the gender and age groups in Liverpool what can be successfully used in marketing strategy. Lifestyle of the city creates the atmosphere and entertainment.

It’s possible to observe the city in 5 days. But the economics of the city is interested to invite for a long-term living.

Targeting has a few steps [8]: A. To describe the niche and product. The niche is tourism in Liverpool; B. Consumers for this nich. People are from the different countries. Why do they want to come to Liverpool? Students are for studying, tourists are for visiting the John Lennon's house, Beatles's places and historical important areas of Liverpool. What is the age of the tourists? Young talents in the age of 18-24; the music aesthetes, 25-30; professionals and experts, 31-35; C. Target Market Perspectives. Individuals and Mass Customisation. Liverpool is comfortable for the individuals and groups;