Mantra magazine issue 2

02 MANTRA MARKETING

MAGAZINE

CO RPO RAT E C LO B B E R

S O C I A L S AV V Y

Learn how to dress sharply for work, as we profile the bestdressed business leaders

Learn to harness the power of social media.

E D I T I O N 0 2 - 2 0 1 5 | T H E SE CO ND E D ITI ON

MANTRA MILESTONES

Looking at the successes of the past quarter, as well as the outlook for the rest of 2015

B US IN ESS

down under

Competition winner Matt Nicholson discusses his prize trip to Sydney

DE SIGNE D BY

DAYONEMEDIA | www.dayonemedia.co.uk

M AY W E AT H E R VS PACQ UI AO

Busda verunt velit qui dolorerumdfgh eture, qui ni autam a.

Odios ipsus sitasae.

ORGANISATIONAL MEETING HEYTHROP PARK

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We visited Heythrop Park in Oxford to discuss development and planning for the coming year.

QUARTERLY MEETINGS

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Find out how our quarterly meetings are helping to drive our success.

TOP T IPS FOR EFFECTIVE PL ANNING

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THE MAKEUP OF SUCCESS

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OUR PEOPLE An interview with Appie Panwar as she talks about her recent promotion.

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Discover what the top up-andcoming stars in the business are up to.

DAY AT THE RACES

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Horses, betting and champagne at Cheltenham Festival.

FROM RUSSIA WITH LOVE WITH LOVE

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Mantra sets up office in the Russian capital, Moscow.

POWER OF BRANDING

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As our Spanish office Dabor revamps, we look at how they did it.

BUSINESS & PLEASURE Having recently opened our first office in Russia, we look at what makes Moscow the perfect city to do business.

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Start building your entrepreneurial and leadership skills in a few simple steps.

Festive indulgence at No. 38 The Park in Cheltenham.

THE PREMIER CLUB

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Ivor Phillips and Rob Cotterell jetted off to San Francisco, to celebrate Ivor’s recent development.

Seven actions to help us all succeed.

MANTRA’S MERRY CHRISTMAS

THE GOLDEN GATE CITY

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W EDITORIAL

elcome to the second edition of the Mantra Magazine for 2015, highlighting the success’s and stories of our team over the past few months.

Since our last magazine, the team have been really busy throughout the UK, Spain and Russiaseeing myself spend most of my time now out of the UK- I have worked out I will be doing 98 flights this year!

We have seen the team in Plymouth, Eagle Eye Worldwide really push ahead, with Lee Coxon, Cathy & Appie all winning awards at the latest Appco Owners meeting for their excellent efforts. Appie is on track to open her office “Leila Promotions” in Plymouth this quarter and we are really excited to see her success.

Red Seven Marketing also expanded this Quarter to Bristol with Lewis Cook and the 1080 Marketing Team. Rob Cotterell and Nina Collis also received awards for their success which was fantastic!

This next quarter is set to be even bigger for Rob and the team in Swindon with them being the first office in the UK to test the FW1 products in August.

Another great success from the Quarter was the Crew Leaders tour that Fran headed to ScotlandThe group visited both Edinburgh and Glasgow and came back with lots of idea’s that they implemented – they spent time with The UK’s top Directors and learnt from the best.

Our Administration and Recruitment team have excelled this quarter and we would like to say a huge thankyou to them all- they play a big part in the growth of the organization and the dedication our team have is incredible. Well done!

Over in Spain, we have seen a 50% growth in this quarter with the Red Cross Lotteries campaign being a particular success. Both in Spain and Russia we have moved into new Head offices and in Russia we have also hit a personal best in the Charities Division.

As you can see the team have been working hard.

We are now heading into our busiest time of year and look forward to sharing with you the sucesss’ that the summer will bring!

Happy Reading James Buckley - Mantra Marketing - C.O.O

MANTRA MILESTONES

MANTRA QUARTERLY REVIEW We spoke to our CEO James Buckley find out how Mantra is doing this quarter. Spoiler: sensationally well!

How are things going for mantra since we last spoke?

Things in the UK are going incredibly well. Our COO, Fran Colam, is doing a brilliant job. We’ve opened up a new office in Bristol and are on the verge of opening another new one in Swindon

Russia is seeing more of the same, although things are building slightly more slowly over there. It’s still early days for us.

Are there any sepcific goals that have been met in the past quarter?

and a third in Plymouth. We are about

We run big quarterly meetings and have done for a couple of years now. It makes a huge difference to be able to sit down with every person who has three or more people on their team and go through their individual goals

to take on a new programme called

We’ve just had a really amazing start

with them, right the way through from

FW1 or Fast Wax, a high-end car

to 2015. We hit the vast majority of

that level, to administrator, to opening

product. The UK is truly going from

the goals we set first the first quarter

up offices and those who are already

strength-to-strength.

across all the regions and I’m also

running offices. We spend part of the

very happy with how we are doing

day reviewing the last quarter and

In Spain, we’ve had a phenomenal

out in Russia, despite it being less

discussing what they are going to do

year as well. We’ve doubled in size

explosive than the UK and Spain.

differently in the next. This is a big

this year, in both staff and number of sales, and are about to expand.

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management persepective quarter by quarter?

How do things generally progress - from a senior

part of why we are doing so well and moving forward so quickly.

©

Are there any aims you haven’t been able to meet?

As mentioned, things in Russia are slower, but it’s a new challenge and a different culture to the businesses we are running in Spain and the UK. Even the people and clients are very different. I’ve been spending a lot of time out there and I’m finding

Do you think Mantra’s people on the ground get a sense of this progression?

out as much about Russia as they are about me, and it’s a huge learning curve. But

Definitely. Everyone knows we are on

What are some of the key things you have planned for the next quarter / half year?

a bit of a roll at the moment and it’s led to a real feel-good factor, especially

when it’s difficult, that’s when I enjoy it the most. The hardest nuts to crack lead to the biggest rewards.

in Spain and the UK where things

To be honest, the key things are simply to do a lot more of the same. What we are

are going from strength-to-strength.

doing at the moment is working brilliantly. We just need to keep up the tempo

There’s a buzz about the business, from myself, right the way down to the new person who walks through the door of the office. We’re achieving more than ever and people are being rewarded, financially, better than they ever have done before. The next 12

and making sure the intensity, which everyone is working towards to hot their quarterly goals, stays the same. Right now, we’re only halfway through this quarter, but it’s looking like being our biggest and most successful ever. We couldn’t be in a stronger position to grow.

What’s one message you want to give Mantra’s people for the forthcoming months?

months are going to be big for many

People are really knuckling down and working hard at the moment, so all I can say

of our people and it’s meant they can

is: keep the intensity up! Stick to your plans closely so you can achieve your goals,

start to go off and think about buying

but most importantly, have lots of fun. That’s especially important when it’s chal-

things like houses and cars.

lenging – the more you enjoy yourself, the easier it becomes.

“We’re only halfway through this quarter, but it’s looking like being our biggest and most successful ever”

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PREMIER CLUB AT THE BELFRY

In the last issue of Manta Magazine, we introduced you to the Premier Club. Its membership is made up of the top ten percent up-and-coming stars from across the business – the people who have excelled in all areas and smashed their personal goals – from sales to recruitment to people skills. They’re the people who have what it takes to become the next Owners. If you aspire to join the Premier Club, keep working hard and you will get there. But what awaits you when you do?

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Membership is made up of the top ten percent up-and-coming stars from across the business.

The Premier Club meets every eight weeks for either a rewarding trip or an educational meeting. Even the educational meetings contain a fair amount of fun and are tailored to keeping our best people working and playing hard. In the first quarter of 2015, the Club had three new members – Isaac Daeche, Tasharni Christian and Seb Burvill, with Alex Collins and Gemma Newbery also being promoted to Crew Leaders. Back in March, we took eight Premier Club members and four guests from other companies to the magnificent Belfry Hotel – a beautiful stately home on five hundred acres of grounds, and one of the best golf courses in the UK, which has played host to the Ryder Cup. The theme of this meeting was, first and foremost, an educational one. We began on the Saturday with welcome drinks, followed with talks by four guest speakers: from Cornerstone Advertising in Guildford, Sparq Promotions in Brighton and Focus Organisation in Reading. First up was Mike Warren from Sparq Promotions, who spoke about ‘what your business needs from you’. His number-one tip for the Premier Club attendees was to focus on progression, not perfection, and to be great in your field.

Next on the podium was Josh Scanlan, also from Sparq. He managed to get himself promoted within six months of joining the business, and he coached the guys on setting the right mentality to achieve such a goal. He talked about how to turn ‘shoulds’ into ‘musts’ and how to develop and continually ask for more from yourself in order to excel.

Swedish superstar Joakim Nordin from Cornerstone Advertising had some pearls of wisdom on ‘working with new people in their first week’, and the importance of ensuring they (and you) have fun – the people who enjoy themselves the most are often the ones that do the best in business. He also stressed the importance of focusing on the process and not the outcome – wise words!

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THE BOYS ENJOY THEIR REWARD AT THE BELFRY SPA

Back in March, we took eight Premier Club members and four guests from other companies to the magnificent Belfry Hotel – a beautiful stately home on five hundred acres of grounds, and one of the best golf courses in the UK, which has played host to the Ryder Cup.

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“People who enjoy themselves the most are often the ones that do the best in business”

Joe Arkley from Focus Organisation has plenty of hard-won experience in building businesses from scratch, and his topic was on ‘how to fast-track your promotion’. He is a huge advocate of setting personal development goals for yourself – not learning through circumstance. He places great importance on investing time in your people; when they start to think like you, they will act like you.

Rob Cotterell’s talk was all around ‘how to grow a following’, in an age when social media and networking can be key to growing your business. Mark Twitchin then followed on with tips on ‘how to utilise the network’ to ensure maximum efficiency and growth.

After the talks concluded, everyone checked into the Belfry Hotel. Six Premier Club members had managed to smash so many goals and sales targets in the lead up to the event that they were upgraded to luxury rooms! Later the same evening, we had dinner at The Ryder Grill, followed by a trip to the Bel Air Nightclub on the resort grounds, which was huge fun.

After luxurious sleep, everyone was treated to breakfast and spa access, with a few high performers gaining access to the luxurious Fire & Ice Spa as a further reward for their success. On the Sunday morning, Rob, Mike, Josh and Matt Nicholson, a new Premier Club recruit who has himself only been in the business three months, had to leave early to fly to Australia for an all-expenses paid business trip to learn about our new programme, FW1, so they missed out on the spa... but they didn’t mind too much!

So, all-in-all, a very interesting and enjoyable weekend for our amazing Premier Club members. Remember – work hard and over-achieve and you could be joining us for the next meeting.

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JAMES BUCKLEY

t

KNOCK OUT TRIP TO VEGAS

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Without wanting to sound too clichéd, it’s nonetheless true that, at Mantra, we work hard and play even harder. In James Buckley’s case, he rewarded himself for an awesome quarter by bagging a pair of tickets to ‘The Fight of the Century’: Floyd Mayweather Jr. versus Manny Pacquiao.

He flew out to Las Vegas with a friend over the early May Bank Holiday and they had what he described as, “the time of our lives”. But did the boxing live up to the big hype that surrounded it during the run up? We chatted to James to find out what he thought and what else he got up to in Sin City:

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Firstly, how did you manage to score tickets to the big fight?

And not just boxing. If it’s a big event – it doesn’t matter which sport – I’m into it.

In short, I had to pay an absolute

Yes, it was. One word: chaos. My favourite place was the nightclub and restaurant

fortune! I bought the tickets through

Hakkasan, which is part of the MGM Grand, so we didn’t have to go too far. The

an agent and, while we did hear

owner of Hakkasan is a friend-of-a-friend, so we got very well looked after. We

about tickets going for silly money like

didn’t have to queue for anything and in fact got sneaked in through the kitchen a

£75,000-plus each, I actually ended

couple of times. It was one of those weekends that I think I might struggle to beat,

up paying about £3,000 for mine.

to be honest. Truly the experience of a lifetime.

Was it your first time in Vegas?

Far more than I’ve ever paid for any sporting event and probably ever will again, but I have to say, it was totally

Did the fight live up to the hype?

worth it!

In a word, no. Well, the boxing part didn’t. But the whole event – the build-up and

Where did you stay?

fight – he could have got knocked out in the first three seconds, or it could have

We actually stayed at the MGM Grand,

unreal. It was something I’ve just never experienced before. From the moment we

which was where the fight was held.

landed to when we left, it was just an all-consuming buzz around the whole place.

We flew out on the Thursday and

It was insane!

the party afterwards definitely did. It didn’t really matter what happened in the really been ‘The Fight of the Century’, but it was the atmosphere that was just

watched the venue get increasingly busy each day. By the Saturday, it was wall-to-wall with famous faces, everywhere you looked. I spotted

Who were you routing for - better boxer (Mayweather) or nicer guy (Pacquiao)?

Bradley Cooper, Beyonce and Jay-Z,

I really wanted Pacquiao to win, but I knew Mayweather would. I really don’t like

Robert De Niro, even Justin Bieber.

Mayweather as an individual, however on the night, it’s fair to say he was the far

They were just wandering around – it

superior fighter. Love him, hate him, whichever – he won the match!

was nuts!

Did you have any money down?

Are you a boxing fan?

Actually, I didn’t! There was only one place in the whole venue that you could place

I definitely watch all the major fights.

bets, because betting on sports is so controlled in America, no one could place any

I wouldn’t say I’m a die-hard boxing

bets before they got to Las Vegas. The queue was half-a-mile long (literally) and

fan, but I love the big events.

though we tried really, really hard to blag our way to the front, it didn’t happen, sadly.

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“The atmosphere was just unreal. It was something I’ve never experienced before”

Whats the next big sporting event you’d like to go to?

One of my goals in life is, when I retire, to spend some time travelling around the world and going to all the major sporting events like the Olympics, the World Cup, and Grand Slam tennis. But the main events to tick off my bucket list are the Wimbledon Final, the Ryder Cup and the Masters!

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INTERVIEW

CATHY O’doyle

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ROLE

Administration C O M PA N Y

Eagle Eye Worldwide

How did you get started in the company, did you have any experience before?

What are your ambitions for the future both business and personally?

I applied for a sales role and was offered an interview for

I want to help Lee build his office and organisation and help

this administration role. I was successful and here I am. I

all our guys to achieve both their business and personal

had never had any previous experience in this type of role. I

goals.

have always worked in hospitality.

What do you most enjoy about the role and business?

What are your 5 top tips on anyone looking to win this award in the future?

Have fun, enjoy yourself and it will be so much easier. Find

I love being able to chat to people all day. It’s the best job

your rhythm, find what works for you and build on that.

ever! And I love working with all the guys in the office, they

Communication is key. Keep communication between you

make my day much brighter.

and your owner. Never be afraid to ask for help. We are so lucky to have an amazing and unique support network use it. Don’t stress out! Don’t let things become too much, take breaks and take your time.

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BUSINESS FASHION

CORPORATE CLOBBER

K AT H R Y N PA R S O N S Tech entrepreneur and founder of Decoded, a Silicon Roundabout company that teaches coding and programming to everyone from children to OAPs, Kathryn favours plain dresses in simple cuts and plain colours, often accessorising with statement jewellery and bags.

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According to popular wisdom, we should all dress for the job we want, not the job we already have. Even if you’ve bagged your dream job, you should always aim to be even more successful at what you’re doing – and dressing well plays a big part. It’s important for both men and women in sales and marketing to project an air of utmost professionalism, but luckily, dressing well doesn’t have to mean corporate blandness. Sharp suits for the gents and perfectly-tailored pieces for the ladies are becoming easier to find, even if you don’t have a bespoke Savile Row budget (yet!).

Some top tips for men – avoid ‘trendy’ styles as they’ll date badly.

Classic and slim, but not skinny cuts. If you want to avoid high street staples like TM Lewin and its ilk, look at Acne, Duchamp and PS by Paul Smith for decent off-the-peg suits in non-flashy fabrics and colours.

Women always have more flexibility on fashion-forward cuts and colours, but if you want some staples for your working wardrobe, check out Libby of London, who do sophisticated tailoring in a subtle palette, and Phoebe Lucas, whose pieces are specifically designed with the female executive in mind.

Here are six successful entrepreneurs who are never knowingly underdressed:

DRESSING WELL “dressing well does not have to mean coporate blandness”

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C O R P O R AT E C L O B B E R

Chuka Umunna

CHUKA UMUNNA The UK’s Shadow Business Secretary (and

While Umunna, 36, may not quite have reached the heights of a Hezza

possible party leader) would obviously have

political big beast, he is certainly one of the most prominent members

his business wardrobe nailed. He favours

of Ed Miliband’s shadow cabinet and on first-name terms with senior

politician-appropriate dark coloured suits in

political figures in the EU and the US. Martin O’Malley, the former governor

greys, blues and blacks with no loud patterns,

of Maryland who is seen as a possible running mate for Hillary Clinton, and

but is rarely seen without a bright tie.

Emmanuel Macron, the French finance minister, are natural soulmates of Umunna, who has the poise of an alpha-male politician.

JAMES

James Caan might be an obvious choice, but he’s one of the UK’s most

CAAN

famous entrepreneurs and loves a sharp suit. He’s a fan of classic pinstripes but he isn’t afraid to go tie-less in a crisp white, perfectly ironed shirt. Only go for braces if they button on – step away from the clip-ons.

“Only go for braces if they button on”

More James Caan if possible? be an obvious choice, but he’s one of the UK’s most famous entrepreneurs and loves a sharp suit. He’s a fan of classic pinstripes but he isn’t afraid to go tie-less in a crisp white, perfectly ironed shirt. Only go for braces if they button on – step away from the clipons. James Caan might be an obvious choice, but he’s one of the UK’s most famous entrepreneurs and loves a sharp suit. He’s a fan of classic pinstripes but he isn’t afraid to go tie-less in a crisp white, perfectly ironed shirt. Only go for braces if they button on – step away from the clip-ons.

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James Caan

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W H AT ’ S H O T F O R W O M E N T H I S S S 1 5 A new season calls for a new work wardrobe! SS15 is all about keeping it simple. For both men and women, clean lines & block colours that you can mix and match are key.

For women, If workwear is proving a challenge for summer months, take these tips from us!

Grab yourself a simple pair of staple tailored trousers, a nice white shirt and some heals with a pop of colour and you are spot on trend! Don’t forget though, it’s all in the detail `;the trousers need to be ankle-grazing, the shirt crisp and the heels pointed!

Summer 2015 has seen workwear fashion become simple and classic once more. Elegant tailoring and a basic colour palette of black, white and greys will help to make you create a sophisticated impression, using clean, structured clothing to build up your wardrobe. Dig out your smart trouser/blazer combinations and add some of your favourite heels to pull off this look with ease.

It’s all in the detail: Adding a great accessory is an easy way to spice up any outfit- even for the office!

For women, a colourful handbag, patterned scarf o a piece of costume jewellery are a sure way to get noticed! For the guys, it’s even simpler, a great tie, pocket square or sharp pair of shoes.

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TE A M E XTR E M E

1080 MARKETING

Congratulations to Lewis Cook and the team, who have expanded the 1080 marketing team to Bristol. They are set to end the quarter on a personal best in sales and have grown by 400%. With their incredible administrator, Millie, working hard behind the scenes, the team are set to hit their goals throughout the summer and head the September Rally with a turnover of £15,000 per week. With Lewis’s passion for snowboarding and all things extreme, the team and the brand name certainly reflect this; a ‘1080’ being an incredible snowboarding move! We are looking forward to seeing where this team will be by the end of the year. Watch this space!

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NAME

Lewis Cook C O M PA N Y

1080 Marketing

MY THOUGHTS FOR THE FUTURE We have a really strong foundation of people now. Our goals within the next year to 18 months are to have at least two offices in two different campaigns.

I’m working towards getting the business strong enough, so that we can expand into Canada whilst still growing in the UK.

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What are your top tips for the trip?

Look after your people Set high expectations Play your own game; find your own style Create a great atmosphere in the office Know your business

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BUSINESS

DOWN UNDER We sat down with Matt Nicholson to discuss how the prospect of a trip to Sydney motivated him to become one of Mantra’s top-performing team leaders.

The trip, which he won in a competition, was an opportunity for Matt to visit some of the best people in our business. Find out how Matt spent his time in Australia, learning from world-class leaders and living a slice of the high-life.

How did you get started in the team?

I was personally recruited by a friend from university. Although I was unsure about the opportunity, I went for a full-day observation and managed to help sign up five customers. That made me believe I could do it on myself and started on the training programme.

How did the trip to Sydney come about?

I was actually told about the competition during my first interview. From the day I started, it was a massive motivator for me. The competition poster was the screensaver on my phone for three months.

How does the business culture differ from the UK? I picked up on a couple of things. The quality of life that the leaders had was heavily promoted. Also, because many of the offices I visited were shared locations, there were a lot of promotions and action happening, creating higher expectations for everyone.

Was it all business or did you get to do some sightseeing?

I pretty much visited all the main attractions, including Bondi Beach, the Sydney Opera House, and the famous Sydney nightlife after the rally. I was lucky enough to be invited to spend a day on Chris Niarcho’s brand-new yacht!

What was the highlight of the trip?

It was visiting the Australian Rally and Awards day – the atmosphere was incredible.

Are there any plans to return in the future?

100%, yes. Once I reach ownership, I plan to take someone out on the same trip I did.

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INTERVIEW

Nina georgie collis

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ROLE

Administration C O M PA N Y

RedSeven Marketing

C O N G R AT U L AT I O N S O N W I N N I N G Y O U R E X C E L L E N C E I N A D M I N I S T R AT I O N AWA R D

How did you get started in the company, did you have any experience before?

What are your ambitions for the future both business and personally?

started with RedSeven in the summer of 2013, however

The great thing is I can see that the more effort I put into

my introduction to sales started in the group back in 2011

my role the faster RedSeven seems to grow and perform,

when I was a fresh graduate with very little experience in

through perfecting my role and in turn replicating our

anything!

success in the future offices we open up I can carve myself a great career. Personally I would love to start up my own

What do you most enjoy about the role and business?

I love my role because I never stop - some people would prefer to do as little as possible every day but I love being challenged and recruitment has become an addiction.

Olive Oil company - I have a logo and a concept I just need the funds to get it going.

What are your 5 top tips on anyone looking to win this award in the future?

Scouting Swindon for fresh talent is like mining for gold

All the little things which, at the time might not seem to

but when you see those people get their promotion to

be important definitely are. From making sure you put

leadership you feel so proud.

personal messages to appointees on emails, updating your social media, spending time with the team during social events all contribute to the success of the company so don’t forget them!and your owner.

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BRAND NEW APPCO HEAD OFFICE SPAIN

SUCCESS AT THE ANNUAL SPANISH RALLY This quarter saw the opening of the new Appco head office in Barcelona. And what a spectacular office it is: open-plan, with its own roof terrace. There was only one way for the team to celebrate: drinks and canapĂŠs al fresco!

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We also had the Annual Spanish Rally with lots of the team celebrating their success over the Last Year. In Particular Rebeca Perez who’s team has risen to the No 1 office in Spain- Congratulations.

Also a huge well done to Elia who spoke brilliantly in front of everybody handing out the

W H O W O N W H AT !

Administration Awards.

“well done to all involved”

Dani and Luis who were promoted to Ownership.

Rebeca and Jaime won a high performing sales award for their offices. Silvia Berdejo was the best fundraiser with “Plan”. Patricia Canseco was the best fundraiser with Red Cross.

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THE POWER OF SOCIAL MEDIA

SOCIAL SAVVY

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Over the years, studies have repeatedly found that salespeople who used social media outsell their peers. In 2015, you would be hard-pressed to find salespeople who didn’t have some form of presence on social networks. But it’s true to say that not everyone uses social media effectively. Twitter is no longer just for photos of your lunch; it’s a very powerful communication tool offering three main advantages: It helps you promote your company and products to a wider audience. Your customers can use it help to spread the word on your behalf. And you can strengthen your relationships with customers and reinforce loyalty.

Social selling is not about using social media to replace traditional sales techniques, it’s about educating and networking with potential customers and advocates. They all use social media. Their friends, family and employees use social media. You should be, too.

A lot of people think that getting active on social media means you have to be chained to your computer or be generally quite techy. It really doesn’t have to be time consuming. Install mobile apps and use them to update and receive notifications – no computers required (though wifi is obviously handy).

Your messaging must hit the right note – simply pushing out sales messages will work against you. But by mixing marketing with networking, getting involved in conversations happening on social, liking and sharing others’ posts, you can create relationships with buyers and boost your own credibility in the process. But where to start?

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“Your messaging must hit the right note - simply pushing out sales messages will work against you”

S O C I A L S AV V Y Optimise your social media profiles

Plan your content

Sounds obvious, but... is your bio spell-checked? Does your

An easy way to come up with ideas for posts is to decide on

website link work? Does your profile photo and header

a few key topic areas. Products, events and news articles on

image fit with your mission? If you use a logo as the profile

relevant subjects all make for good posts. But don’t just push

picture, make the header something friendlier, like a team or

for sales constantly; keep your tone consistent and friendly.

product photo. Keywords and hashtags on Twitter bios are a

Set aside an hour each week to come up with content for

great way for other people to find you.

the next week and use an app like HootSuite or Buffer to schedule your updates. Get notifications sent to your phone.

Then you need only check in every now and then to join in conversations or post about topical things.

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Instagram & Pinterest These last two are not crucial, but are useful to have, as they’re online shop windows where users get inspiration which can lead to purchases.

Use them to share aspirational/editorial type photos of your products. Make sure you only post high-quality photos and use the appropriate hashtags and keywords to reach the right audience.

Build your Twitter following

Position yourself as an expert

Make a list of your customers, prospects, competitors

You don’t have to have your own blog, but it can be super

and other inspiring people you want to emulate. Start by

useful. Share any blog posts or articles you have written

targeting the people you know are likely to be interested in

on your social, or conversations you are engaged in with

you by following your competitors’ followers. Tweepi is a

LinkedIn or Facebook groups. Keep on top of news and info

great site that allows you to do this quickly and easily. If your

related to your field. Sharing interesting articles written by

follow ratio starts to get too high, you can also use Tweepi to

others is also a great tactic and gives you an opportunity to

unfollow those who haven’t followed you back. Do a follow/

start conversations with them as well.

unfollow session once every week – your numbers will be climbing in no time.

Get linked up with LinkedIn

Facebook groups and pages Facebook is great for small businesses that sell products to consumers. Set up a page and use it to show the personality

LinkedIn really is an amazing tool that connects millions of

behind your business: interesting, shareable content, videos

professionals with each other. You should have your own

and humour. It can be tough to get posts seen on Pages, so

personal LinkedIn profile, as well as a company page if

consider setting aside a small budget for boosting popular

you’re running an office. Join all relevant groups, including

posts to reach the right audiences. Use your personal profile

those in your business sector or local community. This is

to join (or set up) groups that are relevant to your products –

another way to establish yourself as an expert in your field.

social shopping through groups is going to grow and grow!

Encourage your customers and colleagues to recommend and endorse you and boost your credibility.

Good luck!

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NEW PRODUCTS - FW1

WAX ON WAX OFF Coming soon to Mantra is a brand new product that we are very excited about – FW1, aka Fast Wax. FW1 is a super high-tech cleaning wax that’s done extremely well over in Australia, thanks to its incredible performance, coupled with amazing water-saving properties. It removes road grime of all kinds, grease, tar, insect residue, mildew, bird droppings and even stubborn tree spa. Plus, it will clean off light scratches and marks and revive most faded paints to boot. It truly is a wonder product and really easy to use: you simply spray it onto your car, bike, caravan or even kitchen sink (yes, really), rub gently and buff off – no water required. Part of the reason it’s been so popular in Australia is because of the importance of water conservation, something that we in the UK also need to be aware of, with rising prices of all our utilities. Did you know it takes 32 litres of water to wash the average car? One can of FW1 cleans up to FOUR medium-sized cars with… wait for it... NO water! Not one drop. FW1 has saved the Earth 60 BILLION gallons of water over the last five years.

This awesome product was designed by RGS Labs in the United States for the NASCAR Series, a world in which time is money – including time spent cleaning their high performance cars! We will be showcasing the FW1 product range at shopping centres, car events and more locations from August this year and we expect it to be as huge a success for us as it has been everywhere.

Great products like this practically sell themselves.

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H AV E A L O O K AT T H E R A N G E FW1 Cleaning Wax The amazing waterless cleaning wax in a can – use it on cars and other vehicles, glass and mirrors and even CDs and DVDs. The petroleum-based lubricant lifts dirt, grime and grease easily and quickly without scratching the surface. Surfaces cleaned with FW1 will repel fingerprints and even brake dust for 4-6 weeks.

FW1 Cleaning Wax Microfibre Cloths Non-abrasive and machine washable, super soft cleaning cloths for use with FW1 cleaning wax. These high-quality cloths are lint-free and effortlessly remove grease and dirt to clean chrome, glass, mirrors, fibreglass, aluminum, gel coat finishes, stainless steel, non-porous plastic, tiles and more to a streak free finish with no chemicals.

FW1 Terry Towels An extremely cost-effective two-pack of multipurpose terrycloth towels. Essential in the first step of using the FW1 to lift all dirt and grime away from the vehicle. High quality, machine-washable and 100% cotton, they’re infinitely reusable but cheap enough that you can also throw them away!

FW1 Cleaning Wax Leather Wipes A handy 50 pack of disposable leather wipes that safely clean and protect leather & vinyl surfaces in the car and home. With moisturising ingredients that guarantee a protective shine and sparkling clean finish that lasts up to 2 weeks, the packs are resealable so won’t dry out.

FW1 Super Can Sprayer A snazzy little gadget that turns a spray can in to spray gun. It’s easy snap on and off, reduces strain on the hands and fingers, thanks to its handle grip. Better control and comfort for any spraying jobs .and an excellent addition to any kitchen cupboard, workshed or toolbox!

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TA K I N G CAR E O F B US I N E SS

LEELA PROMOTIONS

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NAME

Appie Apanwa C O M PA N Y

Leela Promotions

Meet Appie, who is progressing quickly to level five of our business, where she will independently run her own company, Leela Promotions. She plans to run it in Plymouth before heading to Cheltenham next year. Appie is a dedicated team player, who drives her team and cares for her people. She is currently navigating a steep learning curve, discovering what it’s like to run a business – from backend finances and recruitment to legalities and HR.

How has Leela been doinh this quarter?

Any other news to share?

Leela Promotions has consistently been doing great since

We have also been busy designing the brand for Leela

we last spoke!

Promotions.

What have you been up to?

Where are you getting your inspiration?

Summer recruitment has started and all the teams in the

Leela is my grandmother’s name and she is my favourite

office are growing with students and graduates keen to

person in the world. Therefore, I wanted my office to be

progress. Currently, we have banked £2800 in our business

called Leela Promotions to honour her.

account, so we are third of the way through to opening our MC.

How has Leela been doing this quarter?

She sounds very influential to you.

Yes, and the logo is a thumb print of my grandmother, scanned from India, with ‘L.P.’ printed over it. I wanted to

Leela Promotions has consistently been doing great since

associate my grandmother with every success I have in this

we last spoke!

company and hold her responsible for it.

What have you been up to?

What are your goals next quarter?.

Summer recruitment has started and all the teams in the

My three major goals for quarter 3 are to promote two crew

office are growing with students and graduates keen to

leaders, bank £7,500, and build the best relationships with

progress. Currently, we have banked £2800 in our business

the Appco staff and team.

account, so we are third of the way through to opening our MC.

When will that happen?

I’d like to open my MC on the 25th of August as it’s my husband’s birthday!

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EMAIL

info@dayonemedia.co.uk TEL

0117 244 9356 WEBSITE

DAYO N E M E D I A

www.dayonemedia.co.uk SOCIAL

instagram: @dayonemedia twitter: @dayonemedia facebook:/dayonemedia.creativevideo

We are a small team of designers, developers and cinematographers, who passionately work together to create better experiences and strengthening the relationship between brand and consumer.

We understand that the interaction and exchange between brand and consumer is ever-changing in this digital age. We work to build relationships with our clients, ensuring that we maximise efficiency and are always ready for what is coming next.

Design defines so much of our experience. It brings order to complexity and inspires real connection between brand and consumer. To achieve something great we believe you need to build partnerships through clear communication and understanding.

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ZOR B I N G WI T H 1TO 1 A DV E RT I SING

SET GOALS, MEET TARGETS REAP REWARDS

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Generally speaking, the higher up you go in an organisation, the more you’ll have to do, with less time to do it. But nobody can do everything. You have to set goals and manage your time to stay successful – and there’s no better way of achieving goals than as a team.

Nothing will manage your team’s time and motivation better than a big goal.

Think of it as a plan, or a measure. You should always be setting goals for yourself and your team. Goals, essentially, set milestones. If you don’t have goals, you can’t progress. And by setting goals – both in your work and personal life – you can prioritise the steps necessary to take a business to the next level.

1to1 Advertising recently showed how setting a team sales goal can be achieved.

And once they hit their target, they decided to celebrate with a not-so-conventional day out zorbing. And judging by the following photos, they absolutely loved it.

Mark Twichin, 1to1’s director, is evidently all about rewarding good work with a heavy dose of fun. How many directors do you know who plan to take their team to Centre Parcs!?

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©

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MA N T RA M A R K E T ING GROUP

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EMAIL

fran@mantramarketinggroup.com TEL

0117 920 9291 WEBSITE

www.mantramarketinggroup.com

Starting in 2000, Mantra Marketing is an international group of direct sales and marketing companies. Spreading throughout the UK, Spain and Russia. Mantra provides bespoke sales solutions to some of the world’s most respected brands including NGO’s, Telecommunications, Energy Providers & Financial Services sectors. With over £30 million generated per year for our clients and partners, Mantra Marketing provides a professional sales solution to any business wanting to increase their customer base.

Consumers are exposed to over 3,000 advertising messages every day! A more direct, person-to-person approach is required. That’s why the Mantra Marketing Group exists. We engage directly with consumers - face to face. We call it ‘The Human Commercial’.

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OFFICES

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MANTRA MARKETING GROUP

OFFICE LIST

Our UK and Spanish office list. Please check out the websites accesible through the links provided. Also please be sure to visit and follow our social media channels for future development and updates.

01. Mantra Marketing Group

02. 1080 Marketing

James Buckley / Francis Colam www.mantramarketinggroup.com

Lewis Cook Bristol Website coming soon

03. Red Seven Marketing

04. 1to1 Advertising

05. Eagle Eye Worldwide

06. Fairview Advertising

Robert Cotterell Swindon www.redsevenmarketing.co.uk

Mark Twitchin Bristol www.1to1advertising.co.uk

Lee Coxon Plymouth www.eagleeyeworldwide.co.uk

David Hebblethwaite Ipswich www.fairviewadvertising.co.uk

07. Yellow Monkey Marketing

08. Skyline Marketing

09. Cozar Group

10. Dabor Marketing

Dan Sutherland Bristol www.yellowmonkeymarketing.co.uk

Óscar Martínez Alicante www.skylinemkt.com

Jose Rodrigo Cozar Zaragoza www.grupocozar.com

David Borras Logroño www.dabormkt.com

11. Skyline Marketing 2

12. Grupo TNT

13. Cozar Group 2

14. Force SP

Daniel Machuca Santander www.skylinemkt.com

Manuel Marco Castellón www.grupotnt.com

Luis Perez Valladolid www.grupocozar.com

Rebeca Pérez Madrid www.forcemarketing.org

15. JR Marketing

16. Connectta Marketing

17. Infinity Marketing

18. Altair Marketing

Jaime Rodriguez Reus www.jrmarketing.es

Gaspar Sellés Pamplona www.connecta.net

Raque Hernández Valencia www.infinitymkt.es

Eduardo Higueras Valencia www.altairmkt.es

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Francis Collam | editor Fran is Chief Operations Officer for Mantra Marketing working with people and companies to help their business become more profitable and efficient. Fran has now joined the editorial team of the Mantra Magazine.

Alex Rae | designer Alex Rae is a Creative Director at Bristol based media company Day One Media. He has worked as a web designer/developer for a number of years before moving into more visual based mediums.

Laith Al-Kalsy | copywriter Laith Al-Kaisy is a London-based writer and editor. He has written for national publications, such as The Independent, as well as some of the UK’s top brands. Laith is also managing director of By the Word, a print and digital copywriting agency.

Paris Penny | photographer Paris is a Bristol-based photographer specialising in the commercial, events and fitness sectors. Paris works closely with Day One Media on projects ranging from product shoots to commercial events.

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CONTRIBUTORS

We’re really excited for the launch of the second edition of the Mantra Magazine. We’ve worked hard collating and capturing content and imagery showcasing the best of what Mantra has to offer. It’s been a highly enjoyable process and we hope you enjoy reading it as much as we enjoyed making it. We’re looking forward to the next edition where we will be showcasing some exciting new ideas and expanding on what we have achieved so far.

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COMPETITION

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“Simplicity is the ultimate sophistication” Leonardo Da Vinci

NEXT ISSUE SEPTEMBER 2015 W W W . M A N T R A M A R K E T I N G G R O U P. C O M