Mantra magazine issue 3

MANTRA MARKETING

MAGAZINE

HEA LT H & F I T N ES S

B LO G G I N G

Do you ever run out of time to pay attention to your health?

We’ve put together our top tips to stay fit while being a working professional.

You’ve probably heard that blogging is an essential component of digital marketing learn about how to make blogging work for your business.

E D I T I O N 0 3 - 2 0 1 5 | TH E TH I R D E DIT ION

GOING STRONG We look at the successes of the past quarter, as we roll full speed ahead toward the future.

ANN UAL APPC O R A L LY

Mantra was hugely successful at this year’s annual UK Rally. Read about the event inside!

BU SINESS D E VE LOP ME N T P ROGRAMME Our five-step program will help you reach your career potential. Have a look inside to learn more about how you can advance within our company.

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SPANISH R&R 08

Our five top tips on driving your business success online with blogging

APPCO RALLY

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Mantra was honoured to have a Greenpeace legend spend some time at our Russia offices

Catch up with CEO James Buckley as he recalls this past quarter and discloses his plans for the future.

BLOGGING

GREENPEACE

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We took our top performers from each division to Spain for bit of rest and relaxation

BUSINESS DEVELOPMENT PROGRAMME

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Curious about what it takes to advance through our business?

See how our business development program will help you improve yourself professionally

Mantra stole the show at the annual Rally! The event was unforgettable -we’ve got pictures.

elcome to the third edition of Mantra Magazine – celebrating what has been yet anoth-

er busy and successful quarter.

CONTENTS

QUARTERLY REVIEW

In this edition we will showcase everything that the team has been up to throughout our organization over the last three months. Not only have we held our annual Awards Convention at the 02 Arena in London, launched a new product in Swindon, and had Greenpeace legend Rein Achterberg visit our Russia office, but we’ve also grown our offices in Russia by 300 per cent!

‘Personal development’ has been a theme running through the Mantra Marketing team this quarter, so we wanted to share some of our favourite business books and podcasts with you, as well as some sim-

MOVING ON UP

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We chat with Dan Armour about what it’s like to advance to ownership and be the Managing Director of his own company.

CHELTENHAM SHOOTING Read about our fantastic teambuilding day at the shooting range

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ple tips on looking after yourself and feeling healthy.

If that’s not enough, we’ve also included some great autumn fashion advice as well as some tips on business blogging and how to develop within the Mantra team.

HEALTHY LIVING FOR PROFESSIONALS

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I’d also like to give a huge congratulation to all of our award winners at this year’s Awards Convention

Learn how to stay healthy and happy while leading a busy work life

BUCKET LIST

- Mantra won awards in every category and it was fantastic to share the celebrations with you all. The team also managed to generate a huge £3,164,400 30

Our admin team tells us about their bucket lists and what they hope to accomplish this year

for charities this quarter too, so a massive thanks and well done to you all.

Heading into Christmas now, our mantra for the team

PODCASTS, BOOKS & BLOGS

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is simply: be the best you can be. This could mean improving in the sales field, in recruitment, or reaching your personal goals. We want to ensure that ev-

Check out our favourite podcasts, books and blogs for working professionals

erybody is moving forward and making progress toward where they want to be. All of our Q4 business goals have been set, and we look forward to making

FASHION FOLLOW UP

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Follow the latest business Autumn trends

MANTRA IN OZ Our RedSeven team recently visited Australia to prepare to launch our new product Fast Wax in the UK

sure we enter 2016 in a really strong position.

I hope you enjoy this edition of the magazine.

Until next time!

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James Buckley - CEO Mantra Marketing Group

THE MANTRA MARKETING

Quarterly Review

You recently returned from the new office in Russia - how are things going there?

Our results in Russia have been incredible. Since the new office opened up, they have grown 300% and are absolutely smashing it, breaking records every single week.

Why so much success in Russia?

We’re taking our best practices that we have in Europe and implementing them into a country that is further behind in the direct sales industry. That gives us a big advantage. Plus, the work ethic of Russian people is phenomenal. I work hard, but when I work with them I’m astounded.

And how about Spain?

Whats been going on for Mantra this past quarter?

We’re picking up steam in Spain with more new offices in Reus and Granada, both of which have demonstrated impressive growth. The Granada office has grown by 10 people within only 10 weeks. We

Mantra has truly had an incredible quarter. Spain and Russia have showed impressive progression, and we are due to see offices

also recently saw Óscar Martínez and Rebeca Peréz both open up bigger and better offices in Alicante and Madrid. Óscar has been so successful that he has actually been able to buy his own office building.

opening in the UK. We have offices soon to be opening in Southampton and Plymouth. We also saw Dan Armour and Lewis Cook receive full ownership of their companies and start their new owner training. In other news, Rob Cotterell just returned from Australia where he was learning about one of our new products, Fast Wax. He is now going to begin testing it here in the UK, so I’m looking forward to seeing how that unfolds.

What do you think is playing the biggest role in Mantra’s growth right now?

We’ve got a really a strong recruitment and administration team at the moment, and we’ve started to bring a lot more new people through, especially in the UK and Spain. Right now we are focussing heavily on the grassroots of our business and have been working to really nurture and train our new staff. For example, Rebeca and Óscar have been implementing monthly New Leaders Meetings in Spain to make sure we’re always involved with the newer people in our business.

What is your biggest growth constraint?

As an organisation, we need to be more aggressive with headhunting and recruiting. We currently have so many cities and countries that we’d like to open offices in but we simply lack the people to do that yet.

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continued..

What kind of environment helps your staff thrive and how do you create that?

Fun, dynamic, and energetic. I’ve been doing this for 16 years and I’ve had a riot from day one. But there’s definitely a method behind our madness. If people see us enjoying what we do and we’re really passionate about it and in love with it, it really reflects well on our business.

How has Mantra been keeping the team motivated?

We have lots of office nights, weekly dinners out, and karaoke nights sometimes. We love to put on events to keep people motivated and excited for the future. In fact, we actually just held our 2015 Annual Rally, and some other events. But just our daily office life is fun. We keep things relaxed, and informal but we work really hard.

What is Mantra looking forward to right now?

Personally, I’m looking forward to seeing how things go with Fast Wax. We’ve also had a bunch of new people opening offices in the UK and Spain, and it will be exciting to see what they have up their sleeves for the next six months. And of course, since it seems like things couldn’t be going better in Russia, I’m looking forward to seeing the results there as time goes on.

Anything you’d like to say to your team for this next quarter?

Be the best you can be. This is our most productive time of year, so let’s seize the moment and we should see the fruits of our labour within the next six months.

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YOUR SECRET WEAPON

Blogging

So your social media practices are on point. But do you want to drive even more traffic to your website and get even more leads? In the day and age where content is King, blogging is an ever-increasingly powerful tool for professional sales people and a worthy investment for any businessperson.

Benefiting from your blog will require close attention, but a great blog will surely bring a return on investment. In case you’re not convinced, here are the top 5 reasons to incorporate blogging into your marketing plan.

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1.

supercharge your search engine ranking Blogging is one of the best ways to get your website some search engine love. Every time you publish a blog post, you’re adding another indexed page to your site and thus, one more chance for you to turn up in your customers’ organic search results. In general, the more you post quality

BLOGGING CONTINUED..

content, the more you can positively impact your ranking. Search engines reward sites that publish fresh and recent content, so if you haven’t updat-

3. Show off

ed your website in several months you’d better believe that your compet-

A frequently overlooked benefit of blogging is that it presents the perfect opportunity to establish your company as an authority in your

itors with blogs are ranking higher than you!

industry. When customers visit your site and see that you have demonstrated your expertise through authoring your own content, they are likely to trust your brand and think of you as an industry leader. After all, you are one. Use your blog to answer questions that

Blogging is also an opportunity to target new, relevant keywords so that you can direct more traffic back to your site. But take care not to include

people commonly ask about your services. Not only will this position you as an expert, but you will also have a chance to address and eliminate any potential customer concerns that may be blocking a sale.

keywords where they don’t belong just for the sake of looking highly rel-

4. Connect with customers

evant to your chosen search term, or you will likely be penalised with a

Your blog doesn’t have to be all work and no play, so give your audience a little fun and variety. This is your chance to establish a

lower ranking. Just focus on simply writing relevant, quality pieces – high

connection with your potential customers. Let your company express itself and show its voice through your posts. Why not throw in

quality writing will naturally include your most relevant keywords anyway.

some fun posts about your colleagues, your office parties, or your company culture? You may also consider covering topics relevant to your city in order to engage your community and improve your locational relevancy with local search engines.

2. Get links back.

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SEO isn’t just a keyword game – it’s a links game too. Did you know

5. Get sharing

that when trusted, industry-related websites link to you, it improves

If you’re blogging regularly, you will have an ideal foundation to build your social media presence. There really is a mutually beneficial

your chances of getting a favorable prominence score in Google’s lo-

relationship between the two: your blog gets exposure through social media, and your social media channels get exposure through

cal algorithms? Since your posts are likely to contain valuable informa-

your blog! Studies imply that 10% of what you share on social media should be your own original content – where better to get this

tion, use them as a way to get people to link to your site. You can even

material than your regularly updated blog? Plus, if your posts are interesting, people are likely to share them, which is only a good

work with other businesses in your industry to share each other’s posts

thing. Make sharing your content as easy as possible by installing social media buttons onto your blog platform so people can share

and build up backlinks.

your posts with the click of a button.

Beware though, because search engines are hard to fool. If you try to

6. Ellie, our content Queen

trick them into giving you a higher ranking by paying for cheap links

Ellie, the Office and Recruitment Manager at Yellow Monkey Marketing, is a stand out example of someone who is incorporating

or by mass-producing unoriginal content, the powers that be will see

blogging into her marketing plan. She is doing a fantastic job! See for yourself on the Yellow Monkey Marketing blog at yellowmon-

right through it and penalise you heavily.

keymarketing.co.uk/monkey-business.

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Annual UK Appco Convention 2015 We held this year’s annual UK Appco Rally at the most impressive venue in London: the O2 Arena. It was an amazing day with an incredible atmosphere. There’s simply nothing more enjoyable than celebrating the achievements of our hard work.

Appco Chairman Chris Niarchos introduced the day, encouraging everyone to feel extremely proud of the part they play in the growth of clients and the high standards we maintain as a company.

ANNUAL CELEBRATION // LONDON 02 ARENA

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AWARDS

Mantra Reigns Supreme at the Rally

Mantra won awards in almost every category, making all of us - especially Managing Director James Buckley - extremely proud. Appie Panwar, Dan Armour and Lewis Cook were all recognised for receiving promotions to Level Five of our business: Ownership. We’d also like to give a special shout out to Cathy O’Boyle for winning ‘Recruiter of the Year’ and Nina Collis for winning the ‘Emerging Talent’ award. Congratulations also to Ivor Philips who won the Achievement and Excellence Award in all categories and Mantra COO Fran Colam, who was recognised for special achievement across the board. One of the best moments of the day was Matt Nicholson winning the Overall Sales Competition and a prize of £2,500…drinks on him for the after-party! Special congratulations also to Lee Coxon for winning ‘New MC of the Year’

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Mantra picked up awards in multiple different categories, truly setting the pace to be matched

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Huge thanks to our admin team 2015

We are hugely grateful to our administration team, which outperforms itself every year and contributes greatly to our growth as a company. Nina from RedSeven Marketing won the Emerging Talent in Administration award and Kathy from Eagle Eye Worldwide won Administrator of the Year. Congratulations ladies, you deserve it!

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The After Party w/ DJ LilRockit

The amazing DJ, LilRockit, was unbelievable and really got the party started. Even after the Rally, the celebration continued into the night and we carried on to Zigfrid von Underbelly and Ministry of Sound for cocktails and dancing.

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NAME

MOVING ON UP

Dan Armour

Dan Armour C O M PA N Y

Yellow Monkey Marketing

AFTERNOON COFFEE WITH DAN ARMOUR - YELLOW MONKEY MARKE TING Is becoming an owner all that you pictured it when you first started out?

Yes and no. When I first walked into this business, Mantra was the number one office in Europe and the UK. Having to match that standard in my own business was definitely harder than I thought it would be – but of course it is more rewarding that I thought it would We recently saw Dan advance to Level Five of our Business Devel-

be as well.

opment Plan, becoming the Owner and Managing Director of Yellow Monkey Marketing.

Only a few years ago, you would’ve found Dan in the music industry, running a promotion company across Singapore and Indonesia.

When he decided to return to the UK, he faced the struggle familiar

What do you enjoy most about being an owner?

I love that I run and am 100 per cent shareholder in my own company. I can control my own future – no one can ever fire me or tell me what to do, and that is incredibly fulfilling.

What are your business ambitions next quarter & your ambitions for YMM next quarter?

By the end of next quarter, we will promote one assistant owner. I’m also aiming for us to have 30 people in the office and 20 leaders

to nearly everybody: finding a job that would pay him what he knew

by Christmas. I’d like Yellow Monkey to open more offices across the UK and in Spain. I’m also planning on opening offices back out in

he was worth. As luck would have it, Dan found himself out on an ob-

Indonesia where I worked a few years ago…I’d like to be back in constant 35 degree weather again!

servation day with Mantra Marketing, and the rest fell right into place.

What do you consider to be the biggest strengths of your team?

Once Dan started working at Mantra, he was quickly promoted to

For my team, the office atmosphere is our biggest strength. Everyone who works here feels involved. It really is the excellent morale

Leader and became involved with setting up a new Bristol office –

of the team that keeps everyone together and our company growing.

the soon-to-be Yellow Monkey Marketing. When Ben, the previous Owner of Yellow Monkey was headhunted to go work for Mantra in

Yellow Monkey is known for being a strong brand – where’s your marketing strategy going in the future?

Spain, Dan had the opportunity to step up and take his place as the

In terms of marketing, we’re going heavily digital. We’re looking into creating videos that link in with our recruitment efforts, along with

new Owner. How incredible is it to think that just two years ago, he was struggling to find decent work and now he is the 100 per cent shareholder and owner of his own company? With this being a time of transition for Dan, we sat down with him and asked about how he’s handling his new role.

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increased blogging and social activity to drive more traffic to Yellow Monkey overall.

Anything you’d like to say to your team?

You are all doing a magnificent job. The next quarter is going to be the best quarter that we’ve had so far, and it’s also going to set the foundation for a massively prosperous future as long as we do it well!

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MAINTAINING A HEALTHY LIFESTYLE

Healthy Living for Professionals

With meetings to attend, deadlines to hit, and post-work cocktails to drink, it can be difficult for working professionals to incorporate a good diet and plenty of exercise into their busy lives. But with a little strategy, you can strike the perfect balance between your health, happiness, and work. Being healthy is important to us at Mantra, and we want our entire team to know that we value their wellbeing.

Some of us have been in this business for a while, and we’d like to offer you some of our top tips on balancing a busy lifestyle with good health.

“Consuming mostly natural, unprocessed foods is one of the most effective ways of staying healthy”

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maintaining a healthy diet doesn’t mean you can’t have fun on a night out

Eat Clean!

Consuming mostly natural, unprocessed foods is one of the most effective ways of staying healthy. Highly processed foods like crisps, fizzy drinks, most breakfast cereals, and white bread are often depleted of important nutrients and are infused with excessive amounts of salt, sugar, fat, and preservatives. Since processed foods are low in fiber and essential nutrients, they can prevent you from feeling full, leading to overeating.

Try shopping at local markets to pick up fresh, raw foods at a good price and cook them yourself. You could even try creating a garden and growing your own food! Going all-natural can be difficult at first, but over time you won’t look back!

Cook....a lot!

Instead of going out for lunch every day, cook in bulk and bring a serving to the office for lunch. You can also freeze portions and eat them later on in the week (especially with foods like soup). This way you can cut down on cooking time while being healthy and saving money!

Minimise Damage at the Bars!

Drink Water!

Just because you’re trying to maintain a healthy diet doesn’t mean you can’t have fun on a night out. Look

It is easy to forget about drinking water when you’re

up some low calorie cocktails, like Old Fashioneds, Cosmopolitans, or Gimlets. The key is to stay away from

busy, but staying hydrated is incredibly important

premade mixes– so ask the bartender to use fresh juice or a natural sweetener instead. Of course, it’s a

to your wellbeing. Even being mildly dehydrated

challenge to stay away from the classic pub grub - especially when everyone else is going for it - but there is

throughout the day can cause you to feel tired, achy,

usually plenty on the menu that won’t blow your calorie count for the day. Shrimp cocktails, Caesar salads,

and weak. To keep your fluid levels at their optimal,

and lean bunless burgers are all smart selections.

it is essential that you bring a bottle of water with you to work and drink from it frequently. If you’re a coffee fiend, either cut back to no more than three cups a day or make an effort to drink extra water, as

Get Active!

coffee dehydrates your system.

You already wake up early and there’s so much you’d rather do at night than head to the gym – it may seem like setting aside time for a workout is just out of the question. Actually though, with just a little bit of thought and planning you can make your lifestyle a lot more active. It’s possible to have an excellent workout in just about 20 minutes if you focus on high intensity exercises. Also, try to up the intensity of daily physical tasks: take the stairs instead of the lift, bike at least part way to the office, or do some sit ups while you watch TV. Do any kind of activity you can to get your blood flowing and your heart rate racing. It is certainly better than nothing!

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Remember Breakfast Common reasons for not eating breakfast: ‘I don’t have time’, ‘I’m not hungry in the mornings’, or ‘I am trying to lose weight’. Guess what – none of these justify skipping the most important meal of the day! If you find yourself short on time every morning, then toss some yoghurt, veggies, fresh fruit and frozen berries into a blender at night – stick it in the fridge and blend it up in the morning. It’s like magic - A 30-second, ultra-nutritious breakfast you can take with you on your way to work! Not hungry in the mornings? Perhaps you’re eating dinner too late at night. And contrary to what many people think, eating in the morning actually helps you maintain a healthy weight by boosting your metabolism all day.

Sleep The importance of a good night’s sleep simply cannot be overstated.

Sleeping is essential

to heal your body and keep your mind sharp.

Always make sure you get at least 7 hours of uninterrupted sleep every night. If you usually have trouble relaxing at night, try shutting off your computer, phone, and television screens an hour beforehand to calm your mind.

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Bucket Lists We all have wishes, ambitions, and hopes for the future.

A bucket list is a great way to actually make those things happen. We sat down with a couple members of our administration team to see what is on their bucket lists.

“I encourage the guys in the office to set up a bucket list too. Goals are so important

ELLIE FORD YELLOW MONKEY MARKE TING At the beginning of every quarter, Ellie sits down and puts to-

to what they do for work, so why not set fun goals too? Break down your list into quarterly chunks so that your lists are actually achievable.”

gether a month-by-month plan for herself, outlining her personal and business goals.

So far, Ellie’s bucket list has allowed her to check off a hefty amount of travel, having visited Paris, Switzerland, Italy, Austria, Prague, Berlin, Amsterdam, Malaysia, Poland, Edinburgh, Barcelona and Thailand (where she rode an elephant). After this year’s admin team Christmas holiday to Germany, she’ll be able to add yet another country to the list!

This quarter, Ellie has already gone to Gran Canaria, followed the Shaun the Sheep trail, attended Arcadia Spectacular, the Bristol Harbour Festival, and the Rugby World Cup. In terms of business, she aimed to recruite 10 quality new-starters in one week – and she’s done that too. Talk about a busy lifestyle!

What’s next? Ellie tells us so far that she intends to give blood, and complete the Bath-to-Bristol cycle trail.

KEVIN NASH MANTRA MARKETING GROUP Although Kev is excellent at meeting business goals, he only started setting personal goals recently when he was inspired after reading a blog about the personal benefits of bucket lists.

Just for this year, Kev has planned 10 things he wants to accomplish for himself.

On top of the list was baking a cake for the first time ever. Now that he’s finally done it, he loves baking and considers it his new hobby (we’re happy about this because he brings cakes into the office for us on Mondays).

Other accomplishments from Kevin’s 2015 list include: purchasing a quality camera, booking a photography course, visiting Stonehenge, and he was even able to check off his goal of visiting Italy when he had a business trip to Milan. For those who adore travelling, Kevin gives some great advice: “I coordinate work trips with my travel goals. For example, there will be opportunities with admin to visit Thailand next year, so I’m going to add Thailand to my list!” Sounds like a solid plan!

Still left on this year’s list, Kev would like to travel somewhere completely alone, ride on a hot air balloon, visit Paris, and give 50 pints of blood (he’s on his 49th…only one more to go)!

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Wishes, ambitions & hope for the future. We caught up with Ellie and Kev to see what it is that drives them.

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Best Books

PODCASTS, BOOKS & BLOGS

You Learn Every Day if You Listen

INFLUENCE: THE PSYCHOLOGY OF PERSUASIAN The Arbinger Institute

Gain insight into the psychology of what makes people say “yes”, and how to apply this to your career. Dr. Cialdini is a pioneer in the field of influence, and he teaches you the six universal principles of persuasion. This book is a great guide for any person, but exceptional for people in sales.

Featuring some of the best picks from our favourite podcasters, authors and bloggers.

THE EDGE Michael Heppell

Learn about how the best get even better and find your ‘edge’.

This book is basically a super intensive, long-term study of successful people and what they do that differentiates them from others.

HOW TO WIN FRIENDS AND INFLUENCE PEOPLE Dale Carnegie

This self-improvement book is an ultimate guide to being successful in sales and business. Carnegie teaches you how to increase your popularity, deal with people smoothly, be a better salesperson, and increase your earnings.

ENDURANCE Alfred Lansing

Blogs Business Insider

Endurance is a lesson on leadership in the face of impossible adversity. Based on first hand interviews and original journal entries from the Imperial Trans-Antarctic expedition, this book is incred-

TEDx

Social Media Examiner

Search Engine Journal

ibly true to the story: Earnest Shackleton and his entire team of 27 men survived after their ship was crushed on at sea, leaving

Bringing you a diverse combination of world news, business advice, and pop culture articles, Business Insider is a solid choice to keep you generally in-the-know.

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The TEDx blog is a great way to stay up to date with highlights and news in basically any topic or industry.

Keep up to date with all social media related news and get daily tips for improving your company’s social media practices.

The Search Engine Journal brings you the freshest news in marketing and provides upto-date guides on SEO and content marketing.

all 27 people stranded on a pack of drifting ice for an entire year, where they dealt with disease, harsh conditions, and sea leopard attacks. A stunning example of leadership and a must-read for any budding entrepreneur.

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Podcast Picks BORN HAPPY Lian Broke-Tyler

Want to be happier? Who doesn’t? Whether you’re battling anxiety, stress, insecurity, or even if you’d just like to be happier and more creative, The Born Happy podcast will get you there! Get your weekly dose of lighthearted self-love and give this podcast a listen.

HOW TO DO EVERY THING Mike Danforth & Ian Chillag

embrace new learning opportunities

Such a simple premise - listeners send in their questions about how to do things, and the hosts bring in experts to answer them.

Questions addressed range from “how do I not sound stupid when ordering wine?” to “how do I get rid of the hairdresser I’ve had for 20 years?”

RADIOLAB Jad Abumrad & Robert Krulwich

This podcast is a beautifully composed hour-long show that approaches scientific news and topics in an accessible manner. Learn some interesting new concepts and keep your curiosity flowing!

RED PODCAST David Hooper, Laurel Staples

Learn how to make a name for yourself in your industry and find out where your company’s ‘secret money’ is. This podcast helps you improve yourself in all the main areas of ownership, such as establishing trust, time management, goal setting, and marketing.

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FAS H I O N F O L LOW U P : A c c e s s o r i e s

Autumn/Winter

Bag: Every working woman needs a trustworthy, statement-making bag to organise her daily essentials. To instantly dress up

We’re now in the midst of autumn, one of the most exciting seasons for fashion. As this season is

and complete your ensemble, choose a

all about transitioning from hot to cold, you must be sure you’re prepared for any kind of weather.

structured tote with a flat bottom or small,

Layering and accessorising are the keys to staying comfortable, and can also be used to enhance

structured briefcase. One slight suggestion

your professional image. It is often said that your attention to detail says a lot about you, so why

– if you decide to invest in an all-purpose

not use your outfit to showcase this? Check out this season’s most on-trend ways to accessorise

bag to wear every day it would be wise to

your business professional look.

select a neutral colour to prevent your handbag from clashing with your shoes.

Introduction: Coco Chanel famously said: “Before leaving the house, a lady should stop, look in the mirror, and remove one piece of jewelry.” This tried-and-true advice can be applied to any type of accessorising as a reminder to think carefully about the element of value that each piece adds to your appearance. You can even use your accessories cleverly in order to assert your professionalism and get ahead in the business world. Have a look at our practical suggestions for women to incorporate this year’s autumn trends into their everyday office wear!

Jewellery:

Accenting

your

outfit with carefully placed

Scarfs: Nothing is more AW 15/16

jewellery is essential in order

than bundling up with a soft blan-

to add dimension to your look.

ket scarf. Isn’t it wonderful when

Costume drama jewellery was

high style and comfort collide?

trending all over this year’s au-

Play it chic with an oversized scarf

tumn/winter runways. To make

in a checked pattern or a solid

it wearable, pair minimalist

colour.

clothing pieces with colourful

perfect for nearly any office look,

costume

check out Zara or asos.com.

inspired

jewellery

For soft, fluffy scarves

pieces. Just ensure that that every piece that you add en-

Shoes: Boots are a staple for au-

hances your outfit and visual

tumn/winter every time, and this

appearance. Kooky Jewellery

year is no different! Trending right

Coat: This season is all about oversized mascu-

is our choice for beautiful, bo-

now are neutral coloured ankle

line-inspired outerwear. For the perfect transi-

hemian inspired costume jew-

boots with a sturdy 2-3 inch block

tional coat to keep you warm as the chill creeps

ellery that can add a twist of

heel. If you want something a lit-

in, a lightweight ankle-length duster jacket is the

originality to a corporate outfit.

tle warmer for when winter rolls in,

ultimate statement piece of Autumn 2015. With a

suede above-the-knee boots are

floor length hemline, wrap belt, and an extra-large

very fashionable.

collar, the duster jacket is almost like the chic version of a dressing gown and will keep you wrapped up and cosy as the leaves fall.

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Men’s Bag: Every career man needs a reliable bag

Traditionally, accessories play a much more subtle role in menswear, but men shouldn’t shy away

that he can take with him on any occasion.

from adding a little pizzazz to their everyday basics. Take a look at our practical tips for men to

Not a nylon backpack or the torn up over-

stay on trend this autumn. You’d be surprised at how far clever accessorising goes to represent a

the-shoulder bag you’ve had since Uni, but

sense of professionalism that the traditional suit merely suggests.

a stylish, timeless, and practical professional bag. Look for a classic briefcase or messenger bag for an option that is both trendy and functional. If you’re more of a comfort guy, try selecting a quality business backpack.

Generally for men’s bags, it’s safest to stick to black.

Scarf: Men can defend against the chill while simultaneously creating an air of sophistication by wearing a scarf. Get yourself a wool or cashmere scarf in a dark neutral colour like slate, black or brown.

Shoes: For all-weather, casual shoes that are the perfect combination between practical and professional, you might consider picking up a pair of lace up military boots with heritage details. If you’re wearing a suit, Oxfords, Brogues, and Chelsea boots are all safe bets.

For men who prefer to make a statement, an argyle-patterned scarf is a perfect classic option.

Just be sure that your scarf complements the colour of your suit.

Pocket Handkerchief: A pockethandkerchief

is

the

ultimate

men’s accessory and can be worn

Belt: This season is all about oversized mascu-

anytime you wear a jacket for an

line-inspired outerwear. For the perfect transi-

especially

appearance.

tional coat to keep you warm as the chill creeps

Just make sure your handkerchief

in, a lightweight ankle-length duster jacket is the

colour matches or complements

ultimate statement piece of Autumn 2015. With a

your shirt and tie.

For informal

floor length hemline, wrap belt, and an extra-large

situations you can get away with a

collar, the duster jacket is almost like the chic

cotton handkerchief, but for those

version of a dressing gown and will keep you

more formal occasions stick to

wrapped up and cosy as the leaves fall.

smart

silk.

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REDSEVEN MARKETING

Mantra in Oz

In the last edition of Mantra Magazine, we wrote about Fast Wax, a new product we’re taking on with RedSeven Marketing.

Since then, we’ve brought Fast Wax back to the UK, becoming the first FW1 vendors in the country.

Rob Coterell, who has just celebrated his two-year anniversary as RedSeven’s Managing Director, was down in Australia only a few months ago to have the first look at the products. While he was there, he was chosen by FW1 to actually lead the first testing and sales of Fast Wax in the UK. Rob returned to Australia in August, this time bringing a team of Nick, Mo, and Brett, in order to really solidify their knowledge of FW1 and the techniques for how it is sold.

Australia was fantastic as always – the team first stopped off in Perth to learn the product inside-out from successful Australian marketing companies who sell it, and practiced selling the product residentially. They then flew cross-country to Sydney where they learned the top-performing techniques for selling Fast Wax in commercial settings like events, shopping centres, and fuel stations.

Although the boys worked hard, they were still able to do some touring and enjoy themselves. They visited the SEA LIFE Sydney Aquarium, toured around Darling Harbour, and had plenty of opportunities for socializing and networking over amazing dinners and drinks.

All in all, it was an extraordinary trip packed full of productivity, fun, and excitement for the future.

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FW1 UK About Fast Wax: FW1 is a high performance aerosol cleaning wax that completely cleans and protects your vehicle without requiring a drop of water. Not only is FW1 a more effective cleaning agent than water (being able to remove grease, tar, grime, mildew, and tree sap within just a few seconds), but it can also actually revive the paint colour of your vehicle and remove light scratches.

FW1 is applied by just spraying it onto the surface you’d like to clean, rubbing it in, and then shining it off. Easy. And it works really, really well which is why it brings in the substantial sales that it does.

We are massive fans of FW1 because it is excellent for the environment – with 32 litres of water to wash the average car once, Fw1 has saved 60 billions of gallons of water over the past 5 years. And being completely free from silicones, teflons, and CFCs, using Fast Wax is an environmentally friendly choice.

The excitement only continued upon returning

Throughout October, they have been testing Fast Wax at events like the 4x4

to England. The Fast Wax team hit the ground

Newbury Car Show, the Staffordshire Bike Show and the Castle Combe Au-

running with a residential sales test lasting for

tumn Classic Meeting and Race – the perfect places to reach car enthusiasts.

four weeks, which performed exceptionally well.

Just by demonstrating the product at the Autumn Classic, the team pulled in about £1,500 in sales before the clock struck noon.

FA S T WA X FW1UK

Right now, RedSeven has a lot to look

RedSeven currently has three teams demonstrating the product at fuel stations and outlet villages around the UK, both of which are proving to be highly performing venues for sales.

The team that Rob has selected to work with Fast Wax is loving it – since they’ve previously worked only on behalf of charities, selling a physical product is a nice change of pace and requires a very practical sales pitch.

forward to Right now, RedSeven has a lot to look forward to. Not only are they the first company in the UK to sell this lucrative product, but their efforts are delivering even better than anticipated. Not to mention, we will be sending the top performing team members to the FW1 R&R event in Hawaii in the coming months!

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RUSSIA GREENPEACE VISIT Greenpeace invited one of their legends, Rien Achterberg, to visit the Z Marketing office last month in order to meet with our fundraisers and volunteers.

Greenpeace first made world headlines after one of their first ships, the Rainbow Warrior, was bombed by French special agents during nuclear testing in Auckland Harbour with a crew of 12 volunteers onboard - including Mr. Achterberg. After this event, donations poured in for Greenpeace making it one of the largest charities in the world.

Despite the tragic event, Rien Achterberg thinks of the ship proudly, reminding us of the fact that it met the highest environmental standards in the shipbuilding industry. To this day, he still wears a bracelet made from the sunken remains of the Rainbow Warrior.

The Greenpeace visit kicked off with an introduction for Mr. Achterberg, followed by a viewing of a documentary about the story of Greenpeace. We then held a direct question and answer session with Mr. Achterberg, after which he asked our fundraisers some quiz questions and gave away Greenpeace merchandise as prizes! Afterwards, the Z Marketing team had a chance for an informal chat and group photos with Mr Achterberg and the Greenpeace members.

It was such an honour to have a living legend like Rien visit one of our offices and help our team to connect to with the wonderful charity that they represent. Our fundraisers absolutely loved him, and found him to be a very warm and down-toearth guy. It was a really fun event for all and our fundraisers are inspired and ready to move go out and smash it for this amazing cause.

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S PA N I S H R E S T & R E L A X AT I O N

Last month, we took our top performing team members from each of division to Spain for a well-deserved R&R in order to reward them for going the extra mile this quarter. Everyone stayed at the luxurious Asian Garden Spa, an immaculate five star spa resort with five infinity pools, tropical gardens, and a relaxation area.

Upon arrival, the team received an exclusive meeting with Appco Group Chairman Chris Niarchos, who gave his congratulations along with some words of wisdom regarding tricks of the trade and how to live like a top performer.

After getting settled in, there was a day of topics for owners and assistant owners, and then a catch up of all of the different divisions and the progress they have made this year. But the R&R wasn’t all serious business - the Mantra team had some free time, which they mostly spent relaxing in the pool and spa, luxuriating with a few glasses of wine. The Spanish locals from Mantra took the British team to play padel – a Spanish sport that is sort of a cross between tennis and squash.

And of course, we can’t neglect mentioning the enjoyable private gala dinner with Chris Niarchos.

Perhaps the pinnacle of the whole event was the Saturday night dinner celebration. From our restaurant on top of a skyscraper, we enjoyed breathtaking views of the sunset over the entire city of Benidorm while we celebrated our hard work with champagne, spectacular food, and laughter.

James made a lovely toast to our Mantra family and our excellent performance as a company. After dinner we moved to the 20th floor terrace for some more drinks and dancing.

So, that’s one more successful and enjoyable R&R event down. When you mix business with pleasure, work is a breeze!

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the business development programme

P H AS E FIVE

“Own and run your own business, using your

Ownership

control its growth and profitability.”

“

“Bolster your skills in mentoring,

Commit everything you’ve got to get what you

coaching, and motivating a

want! - (Mark Twitchin)

sales team, and learn how to maximise

PHASE THREE

business decisions to

business performance.”

Team Leader P H AS E FOUR

“Learn the ins and outs of what is required

“

to run your own business, from recruitment

Really focus on looking after and developing your

“

team members so that they know you care and are serious about their future and progression

Assistant Owner

to finances.”

Don’t get complacent with the recognition! Keep

within the business - (Matt Nicholson)

the momentum going, and keep being the best example yourself - (Aparna Rakesh)

“Learn how to develop and mentor your own team.”

PHASE ONE

Field Representative

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“Learn the basics of sales, liaising with clients, and customer services.”

P H AS E T WO We provide every team member with all the right

“

Leadership

training for the job. If you have the drive, passion and ambition to succeed, we will support you

Make sure you watch and learn from lots of dif-

every step of the way so that you can generate

ferent people and adapt things to your own style

significant earnings from the outset and build the

(Theo McKenzie-Crossdale - 1080 Marketing)

foundations for a secure financial future.

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“We had an absolute riot.

Till next time!”

Cheltenham Shooting

“It was great to see how much everyone’s

James’ team won the competition, with Rob, Nina and Cathy

competitive side comes out once every shot

being in the top three shooters out of the whole group. The

counts.”

dark horse of the day was definitely Cathy, who turned out to have the shot an assassin!

To finish off the day, the group went to a Cheltenham pub to warm up from the chilly cold air, have a nice drink, and relax

quaint countryside landscape, with everyone dressed up in

a bit.

their tweed shooting jackets and Hunter Wellies. We all split up

celebrating a great third quarter

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The setting was very classically English: crisp cold weather and

After such a busy third quarter, a simple meeting to regroup and

We arrived in the morning at a beautiful boutique hotel called

plan the next quarter didn’t seem like enough of a celebration.

131 The Promenade, where James and Fran hosted some small

into teams and were coached in how to accurately shoot the

Overall, the team building day left us all in great spirits – we

clay pigeon targets off in the distance.

had an absolute riot with loads of laughs, and a few of us even found a new hobby. Till next time!

We decided to mix it up a bit and take all of the UK owners

group meetings to discuss our plans of action for the next quar-

Afterwards, each team went head-to-head in a competition - it

and administration for an entire team building day and shooting

ter. After a refreshing lunch, the whole group set off for the

was great to see how much everyone’s competitive side comes

session in Cheltenham instead.

shooting range in the outskirts of Cheltenham.

out once every shot counts!

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EMAIL

info@dayonemedia.co.uk TEL

0117 244 9356 WEBSITE

www.dayonemedia.co.uk SOCIAL

instagram: @dayonemedia twitter: @dayonemedia facebook:/dayonemedia.creativevideo

DAYO N E M E D I A We are a small team of designers, developers and cinematographers, who passionately work together to create better experiences and strengthening the relationship between brand and consumer.

We understand that the interaction and exchange between brand and consumer is ever-changing in this digital age. We work to build relationships with our clients, ensuring that we maximise efficiency and are always ready for what is coming next.

Design defines so much of our experience. It brings order to complexity and inspires real connection between brand and consumer. To achieve something great we believe you need to build partnerships through clear communication and understand-

t

ing.

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EMAIL

fran@mantramarketinggroup.com TEL

0117 920 9291 WEBSITE

www.mantramarketinggroup.com

©

MA N T RA M A R K E T ING GROUP

Starting in 2000, Mantra Marketing is an international group of direct sales and marketing companies. Spreading throughout the UK, Spain and Russia. Mantra provides bespoke sales solutions to some of the world’s most respected brands including NGO’s, Telecommunications, Energy Providers & Financial Services sectors. With over £30 million generated per year for our clients and partners, Mantra Marketing provides a professional sales solution to any business wanting to increase their customer base.

Consumers are exposed to over 3,000 advertising messages every day! A more direct, person-to-person approach is required. That’s why the Mantra Marketing Group exists. We engage directly with consumers - face to face. We call it ‘The Human

t

Commercial’.

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MANTRA MARKETING GROUP

OFFICE LIST Our UK and Spanish office list. Please check out the websites accesible through the links provided. Also please be sure to visit and follow our social media channels for future development and updates.

OFFICES

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01. Mantra Marketing Group

02. 1080 Marketing

03. Leela Promotions

James Buckley / Francis Colam www.mantramarketinggroup.com

Lewis Cook Bristol Website coming soon

Aparna Rakesh Plymouth website coming soon

04. Red Seven Marketing

05. 1to1 Advertising

06. Eagle Eye Worldwide

07. Fairview Advertising

Robert Cotterell Swindon www.redsevenmarketing.co.uk

Mark Twitchin Bristol www.1to1advertising.co.uk

Lee Coxon Plymouth www.eagleeyeworldwide.co.uk

David Hebblethwaite Ipswich www.fairviewadvertising.co.uk

08. Yellow Monkey Marketing

09. Skyline Marketing

10. Cozar Group

11. Dabor Marketing

Dan Armour Bristol www.yellowmonkeymarketing.co.uk

Óscar Martínez Alicante www.skylinemkt.com

Jose Rodrigo Cozar Zaragoza www.grupocozar.com

David Borras Logroño www.dabormkt.com

12. Skyline Marketing 2

13. Grupo TNT

14. Cozar Group 2

15. Force SP

Daniel Machuca Santander www.skylinemkt.com

Manuel Marco Castellón www.grupotnt.com

Luis Perez Valladolid www.grupocozar.com

Rebeca Pérez Madrid www.forcemarketing.org

16. JR Marketing

17. Connectta Marketing

18. Infinity Marketing

19. Altair Marketing

Jaime Rodriguez Reus www.jrmarketing.es

Gaspar Sellés Pamplona www.connecta.net

Raque Hernández Valencia www.infinitymkt.es

Eduardo Higueras Valencia www.altairmkt.es

20. Angkor Ads.

21. EMDI Marketing

Daniel Machuca Santander www.angkoradvertising.es

Nelson Pereira Reus website coming soon

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Contributors Francis Colam | editor Fran is Chief Operations Officer for Mantra Marketing working with people and companies to help their business become more profitable and efficient. Fran has now joined the editorial team of the Mantra Magazine.

Alex Rae | designer Alex is a Creative Director at Bristol based media company Day One Media. He has worked as a web designer/developer for a number of years before moving into more aesthetical based mediums.

Elizabeth Fine | copywriter Elizabeth is a multi-media copywriter. Originally from Seattle, USA, she has worked in tech copywriting and digital marketing. Elizabeth currently writes for a variety of industries, but specializes in technology, fitness, and beauty.

“I encourage the guys in the office to set up a bucket list too. Goals are so important

Paris Penny | photographer

to what they do for work, so why not set

Paris is a Bristol-based photographer specialising in the

fun goals too? Break down your list into

commercial, events and fitness sectors. Paris works closely with Day One Media on projects ranging from product shoots to commercial events.

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quarterly chunks so that your lists are actually achievable.�

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OWNER & ADMIN TEAM

Lake Garda R R &

THE CRITERIA

To grow the office by 16 people net between 14/09/15 - 04/01/16 THE PRIZE 8TH - 12TH FEBRUARY 2016

All expenses paid trip for owner and admin team to Lake Garda, Italy, including visiting top Italian offices and a day with VP and country head Howie Seymour

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“The only way to do great work is to love what you do.

If you haven’t found it yet,keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it” - Steve Jobs ( 24/02/1955 - 05/10/2011 )