Mantra Magazine Issue #004 - Q1 2016

Mantra Marketing Group Issue #004

We are Ambitious!

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004

016

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Quarterly Review

'Lean in 15'

Life is a Journey

An insight into Joe Wicks

Fran Colam ticks one off

We take a look back

and how to succeed at

the bucket list and travels

at Q1 celebrating

blogging and social media

to the Phillipines to spend

The team prepare to

and highlighting the

in 2016

some well earned time

undertake the gruelling

with her family

100km course, which they

company's growth and success

028 Oxfam Trailwalker Challenge

must complete within 32 hours

CATEGORY OUR CONTRIBUTORS

Our contributors

CATEGORY INDEX OF MAGAZINE

In this issue

Francis Colam Chief Editor

Fran is Chief Operations Officer for Mantra Marketing working with people and companies to help their business become more profitable and efficient.

Elia Reig

Quarterly Review 004

Restaurants you must visit - Casamia

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UK Owners Meeting 006

Restaurants you must visit - Mandarin Hotel

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Cooking up a Storm with Lewis Cook

Books, Blogs & Podcasts

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Premier Club Carving Tracks in Andorra

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Photo Pool Q1

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Moving on up with Rebeca Perez

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Office List

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Spanish Owners Meeting

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Mantra Marketing Group

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Lean in 15 How to Succeed at Blogging & Social Media

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Day One Media

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Sky is the Limit with Oscar of Sky Marketing

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Competition 058

Recruitment Masterclass at the Thistle Hotel

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Travel Items 2016

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Life is a Journey with Fran Colam

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Oxfam Trailwalker Challenge

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Photographer

Catch up with Aparna Rakesh of Leela Promotions

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Paris is a Bristol-based photographer specialising in

Business Fashion

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the commercial, events and fitness sectors.

David & Elia are California Dreaming

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Aligning Sales & Marketing

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Contributor

Elia works as Owners Support in Spain helping businesses expand and develop .

Alex Rae

Art Director / Designer Alex is a Creative Director at Bristol based Day One Media. He worked as a web designer / developer for a number of years before moving into more visual based mediums

James Buckley Contributor

James is CEO of the Mantra Marketing Group and has been developing businesses across the UK, Spain and Russia for the past 12 years.

Nicole Ross Editor / Author

Nicole works as a Paralegal for Irwin Mitchel Solicitors, currently specialising in aspestos removal claims.

Ash Thornton Contributor

Ash is the Chief Executive and Web Developer at Day One Media and is responsible for managing clients

Paris Penny

portfolios for clients.

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CATEGORY EDITOR'S LET TER

CATEGORY EDITOR'S LET TER

Quarterly Review Welcome to the fourth edition of Mantra Magazine. In this edition, we take a look back at Q1; celebrating and highlighting the company’s growth and success.

Q1 saw Mantra Marketing and the team grow in both

The second quarter of 2016 is set to be one of the

a personal and business sense. Appie from Leela

biggest for Mantra Marketing in terms of growth

Promotions was promoted to Level Five of the Busi-

and expansion. The theme for this year is pushing

ness Development Plan, where she now runs her

the business to the next level; being the best that

own company. The team at Leela have seen huge

you can be. We are very excited about the talent

growth as the Plymouth office has almost doubled

pool of people that we are developing and all the

in size. A big well done to Leela and the team for hit-

new projects we will be introducing over the next

ting all their goals and performing at a consistently

year.

high level.

In Spain, the charity sector has now expanded to Lewis Cook at 1080 Marketing similarly finished the

be the biggest division. I want to thank all the Span-

quarter on a high. A huge congratulations to the

ish teams for helping to grow the charity sector with

team at 1080, with Matt Nicholson and Kellie Pymm

hard work and dedication. Over the next quarter, we

pulling together and leading the team with recruit-

are set to grow and expand even further. A simi-

ment in the office- the team saw a 40% growth over

lar pattern can also be seen in our Russian offices;

Q1. Lewis is on track to achieve his personal and

with the charity sector achieving the fastest growth

business goals this year.

in direct sales.

I’d also like to say a big well done to the Mantra

This year, we are focused on growing the company-

Marketing Recruitment Team for their continuing

we want to open more offices in Bristol and also

efforts to grow and develop the company with like-

Cheltenham, to continue our Southwest expansion.

minded, hard-working candidates.

We also plan to continue our expansion in Spainwith more offices planned to open in 2016.

We had a meeting with Mike Blane, APCCO Group Director, which focused on development and recog-

Our aim is: Five countries- fifty cities- five years.

nising emerging talent. This was a great opportu-

Let’s make this happen.

nity to discuss ideas on how best to grow the com-

2016

pany moving forward.

Into Europe, we have seen similar success in our Spanish offices. Rebeca Perez from Force SP has

Five countries - fifty cities -

opened a stunning office in the no1 spot in Madrid.

five years

The team at Force SP pulled together and put in the time to make the move a success. Since the move, Rebeca and the team have been working on their online business presence through social blogging and Google+. The team is continuing to grow and hit all their targets- well done guys.

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CATEGORY BUSINESS ARTICLE

UK Owners Meeting

CATEGORY BUSINESS ARTICLE

The meeting was attended by all the UK Business Owners and also

cial media to present your business and yourself. James advised “you

three of the Spanish Owners: Rebeca (Force SP in Madrid), Oscar (Sky

have the tools to create greatness in this technological era of busi-

Marketing in Alicante) and David (Dabor Marketing in Logrono). The

ness, let’s utilise that”.

Owners Meeting was an opportunity for all the owners, now on a national and international level, to get together to share knowledge and best practice. The aim of the meeting was to establish a unified approach on how to best run the business and achieve the best results for our clients.

The UK Owners Meeting took place over the 29th & 30th January at the Hilton, in London, Wembley and served to set the strategy and mind-set for the year ahead.

The focus of the meeting was growth and expansion. The owners also had an opportunity to look over the products to be introduced this financial year. James Buckley ran a talk focused on ‘being your own brand’ how you present yourself and how the actions you take in busi-

"

You have the tools to create greatness in this technological era of business, let’s utilise that”

ness will inevitably lead to your success or failure. James pledged “you must think, act and plan like a leader. Then you will be a leader”. James gave an example of the importance of blogging and clever use of so-

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Cooking up a storm with Lewis Cook of 1080 Marketing

In the second edition of the Mantra Marketing Magazine, we shared Lewis Cook’s success in expanding 1080 Marketing to Bristol and ending the quarter on a personal best in acquisitions, growing an incredible 400%

Lewis has now advanced to Level Five of our Business Development Plan, becoming an Owner and Managing Director of 1080 Marketingcongratulations to Lewis and his admin team!

We caught up with Lewis to see how he’s handling the role and what the future holds for 1080 Marketing.

Sounds amazing - How do you plan to achieve that?

I plan to use 1080 Marketing as a stepping stone into property.

What do you consider to be the biggest strengths of the team?

For my team, I think our biggest strengths are our combined efforts to represent 1080’s core values. Our core values are: loyalty, integrity,

Tell us about the 1080 Marketing Brand

I have always had a huge passion for snowboarding. ‘1080’ is a snowboarding move- I wanted the brand to represent and match my personality and what I stand for.

A few years back, I went travelling and did a season in Whistler, Canada, for five months. I had a brilliant time; snowboarding every day and partying in the night! That’s when I decided on my long term personal goal.

What was your personal goal?

I want to buy a Condo in Whistler and rent out snowmobiles.

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hard-work, communication, positivity, honesty and partnership. I look for people who exhibit these personality traits to join the team. I believe that if you stick to the seven core values you will be successful not only just in business, but also in life.

What does the future look like for 1080 Marketing?

The team and I are concentrating on expansion and growth for the future. In the next 18 months, we plan to have offices in five different cities in the UK, working with a range of different clients. Once we have expanded in the UK, we will be looking to grow internationally. I plan to do this by continuing to develop my online presence through blogging and social media.

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Premier Club, Carving Tracks in Andorra

premier club andorra 2016

At Mantra Marketing, we reward excellence, talent and commitment to the business. If you continually work hard and exceed expectations, you will be rewarded with membership to the Premier Club.

In the second edition of Mantra Magazine,

exercise provided a fantastic opportunity for

we updated you on the latest from the Pre-

the aspiring owners to put questions to ex-

mier Club; an exclusive club made up of the

isting owners that they’d always wanted to

top 10% of top performers across the busi-

ask but couldn’t find the time. The relaxed

ness. This includes the best in sales, recruit-

atmosphere provided the perfect podium to

ment and those with the best people skills.

ask honest and frank questions and to get

Intrigued? Let’s take a look at their latest trip

back the same responses”.

in Q4.

Following the Q&A with the business owners, Back in December, we took our Spanish Pre-

everyone headed out to the ‘Caldea Spa’.

mier Club members and Lee Coxon, a Buis-

The Spa, which boosts the title of being the

ness Owner in the UK, away for a long week-

largest in Europe, focuses on the benefits

end skiing in Andorra. The members stayed

and pleasures of a natural spa, using hydro

in quaint, state of the art wooden apart-

massage, currents and waterfalls to create a

ments, all recently built. The members were

real sense of relaxation and leisure. Following

provided with a ski pass to the five main runs

a day of pampering, the group retreated to

of Andorra on arrival.

the top floor for dinner.

On arrival, the team went out to buy ingredi-

On the final day of the trip, the group went

ents to take part in a Masterchef style com-

to the mountains of Grandvalira for a full day

petition. The seven Business Owners rustled

of snowboarding and skiing. This was closely

up a delicious cuisine whilst the other guests

followed in the afternoon by a snowmobile

were tasked with testing the food and pick-

race through the forests of Grandvalira. The

ing a champ. The competition provided a net-

day was topped off with a tasty dinner at a

work and team building opportunity for the

well-known grill restaurant in Andorra. The

team, as well as some well-deserved hearty

group flew back the following day.

food. Who was crowned champ you ask…Drumroll… The winners were: Fernando, Sipps

At Mantra Marketing, we reward excellence,

and Simon.

talent and commitment to the business. If you continually work hard and exceed expec-

The following day, the seven Owners provid-

tations, you will eventually be rewarded with

ed an opportunity to the others to ask ques-

membership to the Premier Club.

tions in a speed-dating-style Q&A session.

Each guest had twenty minutes with one of the owners to put questions to them. Rebeca Perez, owner of Force SP, commented “the

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Moving on up with Rebecca Perez of Force SP

" I want to focus on supporting the charity division of Spain. I want to maintain their performance and also grow the team with more like minded, hardworking people "

Rebeca Perez, Owner of Force SP based in Madrid, Spain, takes five from her busy working schedule to give us an insight into what ownership is like and how she’s been adjusting to life in Spain’s central capital city.

What are your business goals moving forward in the next quarter?

I want to focus on supporting the charity division of Spain. I want to

maintain their performance and also grow the team with more likeminded, hardworking people. I also want to support and grow the Pre-

So, how has the last quarter been for Force SP?

Really incredible. Over the last quarter I have seen so much expansion and growth in the business. We have opened a new stunning office in the centre of Madrid- a new image for the team in a great environment. It has been a radical change, but the team at Force SP have pulled together to enable a smooth transition. We are working hard to streamline all aspects of the business post move: recruitment, administration, training… etc. The move has boosted morale and I feel we are in a better position than ever to hit all our goals.

Tell us about your goals.

Well, we hit a lot of our goals in Q1. The charity division have been consistently performing well, hitting targets week on week. I am very

mier Club; we recently went away for a long skiing weekend in Andorra, we all had an amazing time!

Sounds like you’ve got a busy quarter ahead of you Rebeca.

Yes- there’s lots of challenges coming up for Force SP.

Any personal goals you want to share?

I have been to New York recently, it was fantastic! I came back full of life and energy- everything moves so fast in the ‘big city’! I also plan on taking my family on a cruise around the Mediterranean to say thanks for all the support and love they’ve always shown me. Without their support, I don’t think I would be as successful as I have been in business.

happy with how the team have performed.

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CATEGORY PSYCHOLOGY TIPS

CATEGORY PSYCHOLOGY TIPS

Spanish Owners Meeting At the beginning of Q1, we combined the Spanish Owners meeting with a little R&R as a reward for continuing to work hard and achieving fantastic sales results over last quarter. Everyone stayed at the stunning four star hotel, Barceló Sants; well known for fantastic rooms and décor, beautiful views of the city and great customer service. As the team arrived, the weather matched everyone’s high spirits, peaking at 20 degrees.

After everyone was checked in and settled, the Owners Meeting began with a get together to discuss practice amongst the owners, including tips and techniques to unify practice across the Spanish offices.

James Buckley opened the meeting with an engaging introduction presentation. He later gave a talk about how to inspire and lead people, David Borras led the discussions in the Development Meeting. Oscar Martinez presented a powerful talk on how to be a good promoting owner, providing the group with tips on how to create solid relations. Rebeca Perez offered the group an insight into how she operates in relation to goals, planning, work ethic and intensity. James closed the meeting before the group headed off for dinner.

With business dealt with, the team set off to have dinner at L’ Aquarium Barcelona. L’ Aquarium Barcelona specialise in providing personalised catering and entertainment events. The team were fortunate enough to be wined and dined in the the spectacular Oceanarium; an attraction unique to Europe and home to the largest number of different species of fish. The night was capped off with a stroll into central Barcelona for drinks and dancing.

Yet another successful R&R event and Owners Meeting.

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CATEGORY REL ATIONSHIPS

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'Lean in 15' how to succeed at blogging 'But my friends thought it was silly. They said, 'What are you doing? Social media is a waste of time.' But I had a bigger vision - Joe Wicks

Books Sold: 366,522 Twitter Followers: 192,500 Instagram Followers: 795,000 Facebook Followers: 728,000 Time Taken: 2 years

I

n the third edition of Mantra

diet is eating more, training less and burning fat for fun.

Magazine, we featured an article exploring the benefits

Joe has collected a whooping 763,000 followers on Insta-

of

online

gram from endorsing his methods through daily blogging

blogging presence. In this

and v-logging. How has he achieved such greatness?

edition, we want to show

Firstly, he has created a product to fill a gap in the mar-

you the power of social blog-

ket; quick and easy fitness routines and fast and healthy

ging for this generation of business. Joe Wicks, aka ‘The

meal plans. He has listened to his followers and devel-

Body Coach’, has taken Instagram by storm, amassing

oped his plan to suit their needs. Secondly, Joe is an avid

hundreds of thousands of fans, including the likes of Ellie

blogger/v-logger, uploading daily videos and pictures to

Golding and John Terry. We take a look at his success and

grow his online business presence.

optimising

your

how he achieved it.

The results of Joe’s commitment to his fans and his busiJoe Wicks has curated a realistic fitness and diet plan

ness can easily be quantified from the sheer number of

designed to fit around busy lives and work schedules.

endorsements he receives. He is now internationally rec-

The SSS Plan, which stands for ‘shape, shift and sustain’

ognisable, with talks of a TV show and multiple book deals

promises to help people get into shape in 90 days with 15

on the horizon.

minute sessions of high-intensity exercise and a balanced

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diet. Joe has also created ‘#Leanin15’ meals, recipes for

If you are eager to find out more about The Body Coach,

which can be viewed on his Instagram page through hilari-

you can follow him on Instragram by searching @The-

ous short videos. Joe’s ethos behind healthy eating and

BodyCoach and #Leanin15.

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Sky is the limit with Oscar of Sky Marketing

" We’re very focused at Sky Marketing on consistent growth, in both a business and personal sense "

We caught up with Oscar Martinez, head of Sky Marketing based in Alicante, Spain, to see how Sky Marketing has been performing, the team’s achievements over the last quarter and a look to what the future holds.

Hi Oscar! How’s everything going for Sky Marketing?

Great thanks! Last quarter was one of our strongest at Sky Marketing.

The team achieved their personal best in sales. We sold 160 pieces in one week. I am so proud of my team and appreciate all their combined efforts, putting in the hours to drive up the donors acquired.

What an achievement! Any other highlights over the last quarter?

Yes. We’ve had a recruitment growth to 30 in our office. We’re also retraining one of our owners, Eduardo Higueras, to reopen his office in Valencia. Also, Emilio has been promoted to Crew Leader.

Sounds like there’s been a lot of growth and progression at Sky Marketing Oscar.

We’re very focused at Sky Marketing on consistent growth, in both a business and personal sense.

Sounds very positive. What are your business goals over the next quarter?

I want to open another office in Murcia with Juan Lopez. I also want to work on developing my office and team in Alicante; ensuring that we maintain a 30 strong team generating sales of 100 pieces weekly. We are also implementing a new recruitment and contract system for the FR’s, which was one of the outcomes of the recent Owners Meeting. I want to be very involved in all aspects of the business to ensure the planned changes are executed organically. .

Change is on the horizon for Sky Marketing and the business generally then?

Yes, these are very exciting times.

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CATEGORY BUSINESS ARTICLE

Recruitment Masterclass Thistle Hotel

“ It was great to hear from the company’s top performers, I feel inspired now to work hard and achieve what they have achieved "

The objective of the day was to ensure the new recruits and existing team members left with the confidence and knowledge to expand their own businesses.

As a team, we are focused on providing people the

on thinking outside the box, being a great promoter

tools and knowledge they need to achieve their

and experiences of the first day on the field respec-

goals and be the best that they can. The Recruit-

tively.

ment Masterclass did just that. In the UK, the day

Lee Coxon

took place at the luxurious Grand Thistle Hotel in

The end goal of the day was to ensure that the new

Owner Eagle Eye

Bristol.

recruits and existing team left with the confidence

Worldwide

and knowledge to expand their own business. We The day centred on recruitment and saw the Man-

caught up with a few people to see if this was

tra team come together from all over the UK to

achieved:-

share knowledge, best practice and their secrets to success. The day was expertly put together to

“I left the day feeling so much more confident.”

" The impact we have on the charities we represent and the work we enable them to do is nothing short of incredible"

convey three months of planning and preparation into a 6 hour workshop!

“It was great to hear from the company’s top performers, I feel so inspired now to work hard and

CEO and Founder of Mantra Marketing, James

achieve what they have achieved”

Buckley, kick started the day with a highly energetic speech, setting out the agenda and the learn-

“I found the interactive elements of the day to be

ing aims and objectives. James focused largely on

really engaging and useful- a real success”

‘mentality towards recruitment’, setting out what you need to do to earn recruitment.

The day continued with talks, presentations and workshops presented by some of the company’s top performers. Lee Coxon focused on the charity sector and the company model for growth on acquisitions. Rob Cotterell followed with an informative talk on the direct sales industry and Mark Twitchin spoke about the importance of a great image in business. The workshops saw the high performers and owners in the company relaying their top tips for success and their passion for the company to the newest recruits. This provided the newer members of the team with a great opportunity to ask questions and expand on their knowledge.

The day was wrapped up with talks from Dan Armour, Lewis Cook and Aparna Rakesh that centred

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CATEGORY TR AVEL GUIDLINE

CATEGORY TR AVEL GUIDLINE

Travel items

Filter Bottles

Mystic Lake Of Jamalungma

South States Of Arizona

This quarters top travel items

Hign Peaks Of Gimalai

Encient City Of Beirut

It may sound glamorous; red eye flights, schmoozing clients and room service in an array of 5* hotels, but what are those travel must haves that business commuters can’t live without?

Travel Organiser

Compact Travel Bag

Skin Hydrator

When you’re travelling, you need all your

Think, you won’t just be carting this to and

Frequent travellers will be all too familiar with

Filter bottles- this may sound slightly odd at

essentials readily to hand: tablet, passport,

from the airport, there’s the potential of

the dehydrating effect flying has on their

first but think about it- if you do a fair bit of

phone, wallet.. etc. We like this nifty organiser

going straight to a meeting following landing,

skin. Ensure you maintain a fresh glow to your

travelling, how much will you inevitably spend

from Knomo London called the Knomo Knomad

then perhaps drinks and maybe even dinner

skin with a good skin hydrator. We’re a fan of

on bottled water? Filter bottles save frequent

which does just that! It even comes with a

before you finally collapse on your hotel bed.

Osmosis Clear Activating Mist- this product is

travellers hundreds of pounds when travelling

battery pack to keep those vital gadgets full of

We are big fans of Trunkster- with innovative

endorsed by supermodel Karolina Kurkova.

and are proven to filter out 99% of tap water

juice.

features including a USB charging portal and

http://shop.camelbak.com/filtration-waterbottles/l/203

http://www.knomobags.com/uk/knomad

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https://www.trunkster.co/

waterwall rise your deep instincts of nature

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Life is a journey “And in the end, it’s not the years in your life that count. It’s the life in your years.” – Abraham Lincoln.







Setting personal goals in life is prerequisite to

Fran comments “It was amazing flying out to the

growth and achievement, especially here at Mantra.

Philippines to visit my dad and see how he’s getting

We catch up with the team to talk about their per-

on with the business. My dad has always been a

sonal goals and how they are set to achieve them.

huge inspiration to me growing up; he’s really cre-

At the beginning of every quarter, business and

ative and has an amazing spirit and outlook on life.

personal goals are discussed and plans are put into

My dad’s never been a conventional man; he has

motion to make them happen. This quarter, Fran

always gone against the current and given me the

Colam of Mantra Marketing Group UK has achieved

confidence to do the same. I had a fantastic time

one of her personal goals- a trip to the Philippines

with my family. It was a great opportunity to relax

to visit her dad.

and unwind and definitely a place ticked off my bucket list”.

Fran jetted off with her brother, Chris, to visit their dad on the picturesque island ‘Iloilo’. Fran’s dad,

Getting to Iloilo was no easy feat. Fran travelled by

Frank, relocated to the Philippines last year to set

flight then two boat trips before being greeted by

up a business renting out five star, hand built luxury

her dad in his Tuk Tuk and chauffeured to the re-

huts on the island. Frank has created a euphoric

sort!

“ My dad’s never been a conventional man; he’s always gone against the current and given me the confidence to do the same "

haven free from the daily stress of a busy working life. There’s no phone signal, no internet, no stress!

Added to this he offers authentic Polynesian massages and the finest food the island has to offer.

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CATEGORY GUEST OF ISSUE

CATEGORY BUSINESS ARTICLE

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CATEGORY GUEST OF ISSUE

Oxfam Trailwalker Challenge The team are preparing to undertake the gruelling 100km course, which they must complete within 32 hours.

The Oxfam Trailwalker challenge began in 1981

the gruelling 100km course, which they must com-

as a unique military exercise for the elite Queen’s

plete within 32 hours.

Gurkha Regiment. It is now one of the world’s ultimate team challenges. To date, the Trailwalker

We caught up with Elia to see how the training’s

challenge has raised over $7.4 million in the fight

been going, “We have been training so hard to pre-

against poverty. The money has helped Oxfam to

pare for the challenge! Me, David and Danny have

work within local communities to tackle poverty in

been running together around a mountain range

three crucial ways: helping communities to help

close to where we live every Sunday. It has been

themselves, responding to emergencies and influ-

very tough, but we are very determined and pas-

encing key decision makers on a larger scale.

sionate about the cause”.

This year, Elia Reig, David Borras, Jerónima Mar-

Amazing dedication and team work guys. The

tosto, Elsa Jiménez and Danny Machuca from our

team need to collect a minimum of €1500 to enter

Spanish offices are taking on the Oxfam Trailwalk-

the race. We’re behind you all the way- go team!

To date, the trailwalker challenge has raised over $7.4 million in the fight against poverty

trailwalker is an awesome challenge Taking on 100KM across the South Downs Way in 30 hours or less really is the experience of a life time

er challenge. The team are preparing to undertake

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Catch up with Aparna Rakesh of Leela Promotions " I have a fantastic team at Leela; one of the consistently high performers is Steph.

Steph has been with us for just over a year and has always promoted a strong work ethos, which emanates through the team at Leela "

It’s Q1, a New Year and time to catch up with one of our newest Business Owners, Appie. Appie is the first female Business Owner in the UK with Leela Promotions. We catch up with Appie to see how she’s been getting, her achievements to date and a look to what the future holds for her and the team at Leela.

How are things?

Great thanks. Last quarter I achieved my business goal of being promoted to Ownership. I also achieved my personal goal.

What was that?

I was able to send my parents on their first holiday alone since me and my sister were born. I sent them to Thailand because they have always wanted to go there. It felt amazing to be able to achieve one of my life long personal goals.

How has Leela been doing this quarter?

Really good! Leela has been performing consistently well. long personal goals.

Great to hear. Last time you spoke with Mantra Magazine, you were keen to move Leela to Cheltenham- how’s the move going?

Well, it’s not! I feel that Plymouth is the right place for the brand at this point in time. It works well with the product.

You told us last time that you were developing your brand logo- how was the logo received?

Really well! As I said last time, I wanted the logo and the business to reflect my personal inspiration in life- my grandmother. The brand logo is her thumb print with ‘LP’ over the top. Clients can see how much the brand logo means to me, which in turn demonstrates how much the business means to me. The logo is a testament to my passion and determination in business.

What’s Leela’s goals for the next quarter?

Me and the team at Leela are focused on growth and expansion over the next quarter. We are on track to bank £25,000 in our business account. I have a fantastic team at Leela; one of the consistently high performers is Steph. Steph has been with us for just over a year and has always promoted a strong work ethos, which emanates through the team at Leela. We are working towards Steph’s promotion to Team Leader.

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CATEGORY FASHION ARTICLE

Business Fashion A Look to Springs Hottest Trends

CATEGORY FASHION ARTICLE

Introduction The way you dress and present yourself in business is of the upmost importance. Everything you do makes some sort of statement; from the way you act, dress, talk and so on. The old saying “you can’t judge a book by its cover” may be true in part, but the fact is we live in a society driven by

With spring fast approaching, we take a look at the styles set to grace the catwalk this year for women and men.

strong visual statements. The ability to dress well and professionally will demonstrate not only

Roberto Covallii, Silvio Roger, Anderson, Versache

your commitment to the job, but also a sense of flare and contemporary style awareness.

Texture and Tone On Photo: Barbara Rompson

This season expect to see suits take on a looser fit.

It seems that the sun has set on the decade of extreme tailoring. London Fashion Week saw a host of loosely tailored suits. The focus has shifted from pattern to texture and tone. Try Burton or Massimo

Men

Nightwear as Daywear

On Photo: Marta Hodge & Lise Cudrow

Corporate culture can be as fickle as the weather; in the age of ‘dress down Friday’,

This

who’s to know what is considered appropriate and professional these days? Our advice is always air on the side of caution. If unsure, dress conservatively and how you want to be

season

underwear

Celvin Clein, Roberto Covallii, Silvio Roger, Henry Anderson, Versache, Valentino

sees

as

the

elevation

outerwear.

From

of

luxury

Celine

to

Givenchy, fashion has embraced the lingerieinspired trend this spring 2016. For a professional take on this style, team with black tailored

perceived: serious, professional and ready to

garments to ground the look and ensure it

meet clients.

Try Topshop, Mango and Zara to achieve the look

Dutti to achieve the look.

doesn’t read like the beginning of a strip tease!

Sharp Tailoring

Colour Blocking On Photo: Liza Lee

Yet another season which sees the catwalk drenched in black, sharp tailored outfits. This

The height of colour-blocking pop-

is a classic and timeless look that exudes con-

ularity was seen in the 60’s and

fidence and professionalism. This season sees

later during the 80’s. This spring,

a digression from the conventional black and

designers are revisiting the col-

white suit. Try teaming cropped black trousers

our-block trend. Monochrome col-

with a knee length suit jacket for a sophisticat-

our-blocking is simple to achieve

ed and creative take on the classic look, as pic-

with a powerful finish. For a more

tured from designer Josh Goot. H M provide an

daring approach, try colour-block-

affordable take on this look.

ing brighter, louder tones. Always remember the trick to successful colour-blocking is to ensure the fo-

Celvin Clein, Roberto Covallii, Silvio Roger, Anderson, Versache, Valentino

cus remains on you and not solely the style technique. Try Zara and Miss Selfirdge to get the look.

032

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033

CATEGORY GUEST OF ISSUE

CATEGORY GUEST OF ISSUE

“ David and Elia, California Dreaming " Hotel California "Hotel California" is the title track from the Eagles' album of the same name and was released as a single in February 1977. The soundtrack to any visit to the West Coast

A

cross the Atlantic, Elia and

trams and experience the life and culture in San Fran”.

David

on

The final leg of the trip will see them visit the aptly named

their own personal goal- a

‘Sin City’- Las Vegas. With extensive gambling and party-

road trip around California!

ing high on the list of things to do, David comments, “I

have

embarked

am most looking forward to going to Las Vegas, we have

As a reward for smashing their last quarter business

tickets to go and see Cirque du Soleil, which I have always

goals, Elia and David are getting ready to jet off to the

wanted to do”. Yet another personal goal to tick off the

‘land of the free’ in March.

list then David!

They touch down in LA for the first couple of days to relax

We are glad to see so much drive and determination in

on the stunning beaches and soak up the LA sun. The pair

Fran, Elia and David to achieve their personal goals. A

will also get the chance to achieve their goal of visiting

well-earned reward for going that extra mile in business.

Universal Studios.

Once they have conquered LA, the plan is to rent a van and drive to San Francisco. Make sure you pack flowers for your hair guys! They plan to visit Alcatraz and explore the vibrant city. Elia comments “I am so excited to ride the

034

RUBY MAGAZINE ISSUE #115

RUBY MAGAZINE ISSUE #115

035

CATEGORY WEEKLY NEWS

Alligning Sales & Marketing

M

ost will be familiar with the

concept of integrating sales and marketing. Unlike poor Mark Corrogan’s unsuccessful attempt to align the two in the aptly named ‘Project Zeus’, it can be done. Aberdeen Research

CATEGORY WEEKLY NEWS

We take a look at five key principles paramount to bridging the gap between sales and marketing and improving practice.

2. Common Definitions

3. Align Goals

Make sure your teams are speaking in the same language:

Ensure that you are measuring sales and marketing

qualified leads, sales stages, customer relationship management… and so on. This principle furthers the premise of creating a unified department, nurturing interdepartmental communication.

of the same metric, for example marketing qualified leads. Develop a holistic approach to identifying the number of leads that are generated and the number that turn into won business.

4. Notifications & Visibility Give your sales team an insight into how the marketing team get their leads. This measure is to be implemented after you have considered the single customer view. Sales need to be notified of

has reported a 20% annual profit growth in businesses

the impact of interactions- consider an email alert

that have successfully combined sale and marketing.

when customers view pricing lists for example. This

International online retail business, Missguided, saw a

provides transparency to sales and promotes a better

439% growth in revenue after they implemented trigger

understanding between the two departments.

based email marketing. Missguided’s marketing team was tasked with finding a solution to move its marketing strategy from a contact approach which lacked rhythm to eventtriggered campaigns. The company found that implementing this strategy improved customer engagement between campaigns- boosting revenue hugely.

1. Single Customer VIew

5. Flexible Marketing Campaigns

In business, keeping track of your customer’s consumer activity is vital, especially in the sales and marketing departments. To ensure that your sales and marketing

It’s hard to quantify the effectiveness of long

teams are focused on this, you need to create a database

marketing campaigns. They can run for months,

of every email, every web page visit and every social click

even years, until you’re able to assess whether the

of your customers. This will enable the sales and marketing

campaign has been successful. The key is to run agile

teams to have a clear and shared view of the customer.

campaigns that can accommodate feedback to sales.

Think of the line from the movie Cool Hand Luke- “what we

How is this achieved? One work- communication. This

have here is failure to communicate”. Get your teams on the

allows the sales team to advise marketing on what

same page and watch your profits sky rocket.

works well and what doesn’t work.

Influencers 036

Steve Jobs

Zig ZIglar

Richard Branson business magnate

All in all, to achieve real success and integration between

"Innovation distinguishes

"Your attitude, not your

"Do not be embarrassed by

communicating effectively with each other at every stage.

betweeen a leader and a

aptitude, will determine

your failures, learn from them

Follow the five key principles and you, and your business

follower."

your altitude."

and start again."

account, will be winning!

technology entrepreneur

salesman

MANTRA MAGAZINE ISSUE #004

MANTRA MAGAZINE ISSUE #004

marketing and sales you need to ensure the teams are

037

CATEGORY TR AVEL SURVIVAL

Restaurants you must Visit in UK & Spain We begin a series of insights into some of the best restaurants the UK and Spain have to offer and places you simply have to visit at some point in your life.

If people can have bucket lists for things they want to see or do, why can't you have bucket lists specifically for places we want to dine? Of course everyones lists may vary a little with personal taste, over the coming year we will be listing some of our favourites.

Casamia Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque

tempor. Donec accumsan at mi eu imperdiet. Quisque auctor ultricies

venenatis consequat dolor vestibulum mollis. Morbi finibus tempor ul-

nibh at euismod. Suspendisse consectetur massa mauris, maximus

tricies. Phasellus auctor bibendum urna, eget porta dui scelerisque at.

tristique libero sodales at. Suspendisse sollicitudin tempus sagittis.

Nullam dignissim lobortis ligula, eu porta neque pretium non. Suspend-

Nulla feugiat non metus sit amet aliquam. Class aptent taciti sociosqu

isse potenti. Suspendisse ac tellus sodales, tempor dui ac, blandit

ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris

sem. Sed et justo et metus placerat feugiat. Curabitur ultricies suscipit

sed gravida elit. Etiam eleifend dolor ut augue.

magna, in blandit arcu varius in. Quisque feugiat metus ac quam vestibulum tempor. Pellentesque venenatis lectus vel sollicitudin dictum.

Pellentesque vitae nulla ipsum. Donec accumsan velit vestibulum mau-

Stop kidding yourself and eveybody else around

Bristol, UK

Self-taught Bristol natives Jonray Sánchez-Iglesias, 32, and his brother Peter Sanchez turned their parents’ trattoria into one of the UK’s most highly rated eateries. explore the four seasons

Nulla eu erat augue. Etiam libero enim, laoreet eu nisl vel, aliquam tin-

ris aliquet commodo non ac tortor. Curabitur nec sapien nec felis luctus

cidunt lectus. Ut fringilla fermentum est, nec iaculis metus tempus at.

viverra. Duis eget pulvinar urna. Nulla vestibulum.

Ut ipsum libero, rhoncus ut porta non, fermentum eget magna. Mauris a libero vel dolor pharetra ullamcorper. Nulla tempor id erat sit amet

Casamia tantalises all the senses; not only

2010 and Bristol Good Food Awards Best Res-

taste, courtesy of the seasonal tasting menu,

taurant for two years in a row.

Things that make life more easy than holyday trip

tristique. Quisque placerat risus ut risus faucibus ornare. Quisque at

Quisque sit amet viverra odio, sed sodales sapien. In elementum mas-

sapien tortor. Suspendisse odio velit, tincidunt nec suscipit sit amet,

sa vel eros feugiat, et semper nulla hendrerit. Nunc congue lacus ut

ultrices vel libero. Vestibulum eget odio ornare arcu hendrerit rhoncus.

eros sagittis fringilla. Cras sollicitudin, justo vitae pretium consectetur,

Morbi ipsum magna, eleifend ut auctor ac, vestibulum eget nisl. Curabi-

changes throughout the year depending on

magna ipsum tempor purus, at fringilla risus ligula eu lectus. Donec id

tur dapibus enim quis quam commodo porttitor. In quis erat vel justo

ex diam. Integer sollicitudin pulvinar turpis, sed fermentum magna. Nul-

facilisis imperdiet. Sed faucibus urna neque, ut rutrum libero pellen-

la tempus velit eget porttitor porttitor. Curabitur iaculis imperdiet lectus, non faucibus metus faucibus vitae. Duis placerat est eget iaculis

but the very décor of this intimate restaurant

a dining experience that is truly seasonal. Not only our tasting menus but the

the season.

definitely worth a visit.

very décor of our intimate

tesque quis. Morbi finibus magna ut purus blandit tristiques. Phasellus

Their efforts have earned the restaurant

Sadly, Jonray Sánchez-Iglesias lost his battle

throughout the year.

auctor bibendum urna, eget porta dui scelerisque at.

some impressive accolades - a coveted Michelin star in 2009, Ramsay’s Best Restaurant in

038

Casamia comes very highly recommended-

At Casamia, we bring you

MANTRA MAGAZINE ISSUE #004

with cancer and passed away in 2015.

restaurant changes

CATEGORY TR AVEL SURVIVAL

Mandarin Oriental Barcelona, Spain

This upmarket hotel plays host to one of the region’s most acclaimed restaurants; famed for its gastronomic fare and elegant bistro bars, as well a rooftop terrace.

than any female chef in the world – two of

darin is one of Barcelona’s best loved restau-

which belong to her restaurant at Mandarin

rants and hotel. Fusing modern design with

Oriental.

timeless style, the hotel is a true original.

If you’re in the area, or not for that matter,

Head chef, Catalan’s celebrated Carme Rus-

drop in to try the restaurants award winning

calleda now has seven Michelin stars – more

cuisine.

tempor. Donec accumsan at mi eu imperdiet. Quisque auctor ultricies

venenatis consequat dolor vestibulum mollis. Morbi finibus tempor ul-

nibh at euismod. Suspendisse consectetur massa mauris, maximus

tricies. Phasellus auctor bibendum urna, eget porta dui scelerisque at.

tristique libero sodales at. Suspendisse sollicitudin tempus sagittis.

Nullam dignissim lobortis ligula, eu porta neque pretium non. Suspend-

Nulla feugiat non metus sit amet aliquam. Class aptent taciti sociosqu

isse potenti. Suspendisse ac tellus sodales, tempor dui ac, blandit

ad litora torquent per conubia nostra, per inceptos himenaeos. Mauris

sem. Sed et justo et metus placerat feugiat. Curabitur ultricies suscipit

sed gravida elit. Etiam eleifend dolor ut augue.

magna, in blandit arcu varius in. Quisque feugiat metus ac quam ves-

A true 5* experience chic interiors, gourmet

Located on on Passeig de Gràcia, the Man-

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque

michelin star dining and a relaxing spa, we offer a luxury 5-star experience like no other, right in the heart of the Catalan capital.

tibulum tempor. Pellentesque venenatis lectus vel sollicitudin dictum.

Pellentesque vitae nulla ipsum. Donec accumsan velit vestibulum mau-

Stop kidding yourself and eveybody else around

Nulla eu erat augue. Etiam libero enim, laoreet eu nisl vel, aliquam tin-

ris aliquet commodo non ac tortor. Curabitur nec sapien nec felis luctus

cidunt lectus. Ut fringilla fermentum est, nec iaculis metus tempus at.

viverra. Duis eget pulvinar urna. Nulla vestibulum.

Ut ipsum libero, rhoncus ut porta non, fermentum eget magna. Mauris a libero vel dolor pharetra ullamcorper. Nulla tempor id erat sit amet

Things that make life more easy than holyday trip

tristique. Quisque placerat risus ut risus faucibus ornare. Quisque at

Quisque sit amet viverra odio, sed sodales sapien. In elementum mas-

sapien tortor. Suspendisse odio velit, tincidunt nec suscipit sit amet,

sa vel eros feugiat, et semper nulla hendrerit. Nunc congue lacus ut

ultrices vel libero. Vestibulum eget odio ornare arcu hendrerit rhoncus.

eros sagittis fringilla. Cras sollicitudin, justo vitae pretium consectetur,

Morbi ipsum magna, eleifend ut auctor ac, vestibulum eget nisl. Curabi-

magna ipsum tempor purus, at fringilla risus ligula eu lectus. Donec id

tur dapibus enim quis quam commodo porttitor. In quis erat vel justo

ex diam. Integer sollicitudin pulvinar turpis, sed fermentum magna. Nul-

facilisis imperdiet. Sed faucibus urna neque, ut rutrum libero pellen-

la tempus velit eget porttitor porttitor. Curabitur iaculis imperdiet lec-

tesque quis. Morbi finibus magna ut purus blandit tristiques. Phasellus

tus, non faucibus metus faucibus vitae. Duis placerat est eget iaculis

auctor bibendum urna, eget porta dui scelerisque at.

MANTRA MAGAZINE ISSUE #004

041

CATEGORY LOOKBOOK L AYOUT

CATEGORY LOOKBOOK L AYOUT

Books, Blogs & Podcasts It’s well known that the right self-help book can create a genuine shift in your thinking. But with so many on the market- how can you tell the good from the bad? We’ve taken a look at this year’s new releases.

Mindset

The New Psychology of Success

Presence

Bringing your Boldest Self to Your

Smarter

Smarter, Faster, Better

Super

Super, Better

The Wisest

The Wisest One in the Room

Sales/Marketing Podcasts

Biggest Challenges

01

The Ultimate Sales Hustle Podcast By: Steli Efti

02

03

04

Arena Podcast By: Anthony Lennarino

Salesman Podcast By: Will Baron

LOS 88 PELDAÑOS DEL ÉXITO By: Anxo Perez

05

Linking into Sales, Social Selling Podcast By: Greg, Martin & Elyse

Not a new release, but a well-known

This book reveals how to unleash your

From the New York Times best selling au-

Jane’s conceit is you can approach and

This book utilises the old ‘butterfly earth-

Keep learning, keep improving and keep

and widely acclaimed read. Written by

boldest self, to heighten your confidence

thor, this book explores the science be-

resolve your problems by using the three

quake’ scenario- small changes can be a

moving forward.

Dr Dweck, a professor of psychology at

and influence others.

hind productivity, and why, in today’s

main gaming principles: strategy, logic

catalyst for big effects.

Stanford University, this book is about

world managing how you think-rather

and rationale.

thriving on failure and creating lasting re-

than what you think- can change your life.

silience.

By: Dr Carol Dweck

042

By: Amy Cudd

By: Charles Duhigg

MANTRA MAGAZINE ISSUE #004

By: Jane McGonigal

MANTRA MAGAZINE ISSUE #004

By: Thomas Gilovich & Lee Ross

043

CATEGORY BUSINESS ARTICLE

Photo Pool

A selection of some of our favourite photos from the year so far

MANTRA MAGAZINE ISSUE #004

045

CATEGORY BUSINESS ARTICLE

046

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CATEGORY GUEST OF ISSUE

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047

CATEGORY BUSINESS ARTICLE

048

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CATEGORY GUEST OF ISSUE

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049

CATEGORY BUSINESS ARTICLE

050

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CATEGORY GUEST OF ISSUE

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CATEGORY INDEX OF MAGAZINE

Our UK and Spanish office list. Please be sure to check out the websites accessible through the links provided. Also please be sure to visit our social media channels for future developments

Mantra Marketing Group James Buckley / Francis Colam www.mantramarketinggroup.com

Office List Mantra Marketing Group 2016

1080 Marketing Group Lewis Cook Bristol website coming soon

Leela Promotions Aparna Rakesh Plymouth website coming soon

Red Seven Marketing Robert Cotterell Swindon www.redsevenmarketing.co.uk

1 to 1 Advertising Mark Twitchin Bristol www.1to1advertising.co.uk

Eagle Eye Worldwide Lee Coxon Plymouth www.eagleeyeworldwide.co.uk

Fairview Advertising David Hebblethwaite Ipswich www.fairviewadvertising.co.uk

Yellow Monkey Marketing Dan Armour Bristol www.yellowmonkeymarketing.co.uk

MANTRA MAGAZINE ISSUE #004

Sky Marketing Oscar Martinez Alicante www.skymarketing.es

EMDI Marketing Nelson Pereira Reus www.emdimarketing.com

Cozar Group Jose Rodrigo Cozar Alicante www.groupcozar.com

Grupo Labad Luis Perez Zaragoza website coming soon

Dabor Marketing David Borras Logrono www.dabormarketing.com

Grupo TNT Manuel Marco Castellon www.grupotnt.com

Force SP Rebeca Perez Madrid www.force-sp.com

Save of Marketing Juan S. Lopez Murcia website coming soon

Altair Marketing Eduardo Higueras Valencia www.altairmkt.es

Angkor Ads Daniel Machuca Santander www.angkoradvertising.es

053

Email fran@mantramarketinggroup.com

Tel 0117 920 9291

Website www.mantramarketinggroup.com

©

M A NT RA M A RKET I NG G ROU P

Starting in 2000, Mantra Marketing is an inter-

ents and partners, Mantra Marketing provides

national group of direct sales and marketing

a professional sales solution to any business

companies.

wanting to increase their customer base.

Spreading throughout the UK, Spain and Rus-

Consumers are exposed to over 3,000 adver-

sia. Mantra provides bespoke sales solutions

tising messages every day! A more direct, per-

to some of the world’s most respected brands

son-to-person approach is required. That’s

including NGO’s, Telecommunications, Energy

why the Mantra Marketing Group exists. We

Providers & Financial Services sectors. With

engage directly with consumers - face to face.

over £30 million generated per year for our cli-

We call it ‘The Human Commercial’.

Email info@dayonemedia.co.uk

Tel 0117 244 9356

Website www.dayonemedia.co.uk

Social instagram: @dayonemedia twitter: @dayonemedia facebook:/dayonemedia.creativevideo

DAYO N E M E D I A We are a small team of designers, develop-

we maximise efficiency and are always ready

ers and cinematographers, who passionately

for what is coming next.

work together to create better experiences and strengthening the relationship between

Design defines so much of our experience. It

brand and consumer.

brings order to complexity and inspires real connection between brand and consumer. To

We understand that the interaction and ex-

achieve something great we believe you need

change between brand and consumer is ever-

to build partnerships through clear communi-

changing in this digital age. We work to build

cation and understanding.

relationships with our clients, ensuring that

COMPETITION

2016 OWNERS & ADMINISTRATORS’

T

1S

ZE

PRI

A trip for 4 to Dubai! ... Staying at the world-famous Atlantis The Palm hotel

D

2N

ZE

PRI

Competition

D

4 x tickets to the Ascot Races ...with entry to the Royal Enclosure, trackside

Details:

3R

ZE

PRI

£1,000

shared evenly between the owner and administrator(s)

Competition runs for 8 weeks, starting Monday 15 February.

Winners announced during a special call on Wednesday 13 April.

1 point for every FR badged during the period, 1 point for every acquisition an owner does.

World Vision acquisitions will be counted 2 to 1.

MMG Q2 magazine

" Live everyday with intention "