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Damir Doma is recognized for the characteristic androgynous style, as well as dressing men and women with strength and confidence yet with a pure and sensible sense.
M a t e r i a l s :
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High quality silk, cashmere (and fine wool), linen, cotton, metal mix, shark/ horse/hippopotamus leather, exotic furs.
Black, white, greys, sand/dirt/desert, red, gold, saffran, animal/abstract prints, rust, orange, greem, blue, bronze
Q u a l i t y : High quality materials with tailor finishing and technique. Made in Italy.
I n s p i r a t i o n :
The inspiration comes usually from arts, architecture and culture.
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High importance with freedom for movements. Comfortable, voluminous form also combined with sleek styles. P r i c e r a n g e : 200â‚Ź
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5000â‚Ź
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U s e r : The users of Damir Doma, are those who looks for high quality, good design, as well as buying statement products with a timeless sense.
F u n c t i o n a l : Typical values for Damir Domas’ design are functionality and quality. Seen from a users’ perspective, the versatility and comfortable feelings one gets, are main keys for the products.
E m o t i o n a l : When wearing a Damir Doma piece, comfort and luxurious quality is felt by the user. Sociologically, he or she perceives themselves as having high end design or a piece of luxury on. When it comes to the cultural background, a touch of middle east/north African richness combined with western high tailored culture get perceived.
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/ P e r s o n : Damir himself has built up the disputable unique style and values that the House of Damir Doma has today. The clothes are often timeless and durable for many seasons and which often becomes a ‘favourite’ of basics or statement pieces in the wardrobe.
O r g a n i s a t i o n : DD has by now rapidly got rooted in the global market, as well as, meets the modern man and woman with an innovative spirit and presence in contemporary design and culture. T a r g e t g r o u p : Women and men, who are independent and believe in quality and artisanship as well as being a free spirit. C a t High end
e g o r y : and ready-to-wear.
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2010
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2012
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2012
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2013
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D volumious
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k Androgynious
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F l o w y O v e r s i z e d
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Rich textures New aesthetics
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Exotic Fur Mystique
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Grecien S e n s i b l e
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Tailored Mens jacket
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Rich textures L a y e r e d
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Brass paillettes Dark/light
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modern renaissance Heavy/light
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Quilted leather Oversized
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volumious L a y e r e d
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Armoured Dark/light
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I n t r o d u c t i o n To understand your target group is one of the crucial steps of getting into or still stay in the market. It will make a difference when it comes to be true to the brand, to aim in the ‘right’ direction and most important; be true to the brands’ values and vision of whom to target. In order to get an overview and idea of who’s in the target group of Damir Doma, will the following visuals and notes be of great help, but first get a small introduction to Domas’ vision and thoughts.
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Domas’ work is harmoniously linked with an obsessive play between shadow and light. Questioning the modern man and woman’s wardrobe garments offer distinctive yet multiple expressions of identity. By contrasting elements of androgynous style with cross-cultural dress codes, historical spheres implementing a new definition and understanding of clothing. With this, a conclusion of whom DD is aiming towards will inevitably include the modern free-spirited man and woman surrounded by intellectuality and creativity. The world in their eyes is about to change. The enormously craving explorer inside is about to unleash. In order to perceive the world with its new wave of creativity and innovation, clothing is a part of a new identity. Comfort and quality emphasized by design are the keywords of the ‘new wave’.
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thinker
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Pure // simplicity
free spirit // hope
Balanced
Harmony
hope
Young minded
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Nomad
Monochrome // avant gard
Contemporary artistic
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Complexity