progressum +
//One of the former designers of the legendary brand, Carpe Diem, Maurizio Amadei, founded m.a+ (pronounced m-across), which was born seven years ago in 2006. Starting with a small range of bags, it steadily evolved to incorporate shoes, clothing and accessories for men’s and women. Amadei’s interest in garment design grew from an early age when he already recognized his taste to be different from most others. Born, raised and taught in Rome, Amadei moved to London and began designing his own garments. Following the dissolution of Carpe Diem, Amadei began working on a project that soon developed into his own label, m.a+.
p r o d u c t + Physical// m.a+ is recognized for its minimal use of seams, where the methods of construction seem very simple at first glance, however upon a closer look it turn out to be far more complex, where the idea of constructing garments from a single piece of fabric each, it results in unique and innovative cuts.
Form// The garments’ act of harmony with itself, fabrics and purified form, it is all about the balance of those mentioned, as it could also have connotations towards the well-known human body and its pure yet complex state.
Inspiration// “… I always don’t know what to answer with except harmony, and to be in harmony with oneself before doing it, harmony between fabrics and accessories and cuts.” “It all depends on natural events, right?...”
Quality// use of hand woven Japanese fabrics, the garments has a high quality of tailoring, often made by hand. Unique sewing techniques are also used, which highly lifts the external and internal value of quality of the garments.
Materials// Japanese hand woven fabrics, such as woven and knitted cotton, linen and mostly used is leather in varieties of calf, horse, pig, and pony
Price.range// €230 €4000
user+ User// The users of M.A+ are those who greatly appreciate the balance and harmony between high tailoring, artisanship and individual pieces with a strong character and innovative cuts.
Functional// Despite the obvious function of a garment, the pieces do not follow any further functionality other than what his new techniques bring to details and the sometime shapes the form of each and every garment.
Emotional// However, quality, by meaning cuts and innovation, as well as use of materials the user with their curiosity will find that behind Amadei’s minimalistic aesthetics rather complex construction or details reveal.
Person// Maurizio Amadei’s fascination with structure is evident when studying his garments in the label. Elements of his style can be recognized from his previous work at Carpe Diem, the cult label where Amadei worked alongside creator Maurizio Altieri, where Amadei now with m.a+ expands the philosophy and execution of a more personal vision.
culture+
Organization// One man standing, Amadei has only himself employed, along with three interns. Target group: men and women who’s having the very eye for artisanship and innovative thinking, excepting the high prices, naturally coming with the unique pieces handmade of the designer. Category// “AVANT GARDE HIGHEST FASHION. NOW this is it people, these are the brands no one fucking knows and people are like what the fuck. they do everything by hand in their freaking secret basement and shit.” –unknown SZ member
collections+ AW/11
AW/12
SS/12
eternal.essentials