DAMIR ad infinitum
DOMA spring summer
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ad.infinitum c o n t i n u e . f o r e v e r . w i t h o u t . l i m i t s
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X Collection note
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Colour bar code
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Target
group
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Fabric swatches
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Style
review
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Style
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12-13
Style
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14-15
Style
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16-17
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c o l l e c t i o n . n o t e You are taken in to the sphere of Yves Klein’s void. Through his conceptualization of an immaterial approach to art, the inspirational sphere will lead to a new perception of sculpturing garments . Distanced from conventional techniques, Damir Doma shows a collection focusing on textures and fabrics to create a room, as well as to step into Klein’s void /
Pure.infinite.Expressive.Conceptual
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C O L O U R B
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black.onyx/0001 IKB
/1720
s k y h i g h / 1 7 9 0
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pink.power/3440
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o l d . r e d / 3 4 0 5
*
golden.mustard/2730 desert
/2775
hippopotamus/3005
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*
Light.stone/3050 This symbol indicates that it is an accent colour.
white.desert/3990
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I n t r o d u c t i o n
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To understand your target group is one of the crucial steps of getting into or still stay in the market. It will make a difference when it comes to be true to the brand, to aim in the ‘right’ direction and most important; be true to the brands’ values and vision of whom to target. In order to get an overview and idea of who’s in the target group of Damir Doma, will the following visuals and notes be of great help, but first get a small introduction to Domas’ vision and thoughts.
Domas’ work is harmoniously linked with an obsessive play between shadow and light. Questioning the modern man and woman’s wardrobe garments offer distinctive yet multiple expressions of identity. By contrasting elements of androgynous style with cross-cultural dress codes, historical spheres implementing a new definition and understanding of clothing. With this, a conclusion of whom DD is aiming towards will inevitably include the modern free-spirited man and woman surrounded by intellectuality and creativity. The world in their eyes is about to change. The enormously craving explorer inside is about to unleash. In order to perceive the world with its new wave of creativity and innovation, clothing is a part of a new identity. Comfort and quality emphasized by design are the keywords of the ‘new wave’.
G Intellectual
R //
O
thinker
Pure // simplicity
U Light
P //
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dark
free spirit // hope Urban
//
Nomad
Monochrome // avant gard
Contemporary Balanced
Harmony
hope
Young minded
artistic
Complexity
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stone/3050
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white desert/3990
Light
100% silk
92% cotton 8% Beewax coating
100% stonewashed silk
90% Linen 10% Metal
85%silk 15%metal
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
hippopotamus/3005
desert
/2775
golden.mustard/2730
S
Old
W
red/3405 *
A
pink
power/3440
T
*
C
skyhigh/ 1 7 9 0
H
*
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IKB
/1720
S
black
/
onyx/0001
60% silk 40% cotton
100% silk
70% cotton 30% silk (Jersey)
50% cotton 50% silk
100% silk
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
*
This symbol indicates that it is an accent colour.
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M a t e r i a l s : High quality silk, cashmere (and fine wool), linen, cotton, metal mix, shark/horse/hippopotamus leather, exotic furs.
Q u a l i t y :
High quality materials with tailor finishing and technique. Made in Italy.
P h y s i c a l : Damir Doma is recognized for the characteristic androgynous style, as well as dressing men and women with strength and confidence yet with a pure and sensible sense.
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Low-crotched pantalon with three welt pockets. deconstructed pattern. Loose fit and pleated front.
B . O / 0 0 0 1
G . M / 2 7 3 0
Due to the precious material used, we recommend handling this article with care, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at a specialized dry- cleaner’s following the washing instructions label inside.
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Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
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A d r i e n n e
Jacket with hood and sleeves. Raw selvedge in front from sleeves to hood. Asymetrical neck cut. Special ‘hood in sleeve’ construction with loos fit.
D / 2 7 7 5
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
S . H / 2 7 9 0
Due to the precious material used, we recommend handling this article with care, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at a specialized dry- cleaner’s following the washing instructions label inside.
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M a r i e
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One size chemise that is based on primary pattern and acient tailoring. Raw selvedge in front and lower sleeve seam. Fine finished hemline with vents.
I K B / 1 7 2 0
D / 2 7 7 5
O.R/3405
Due to the precious material used, we recommend handling this article with care, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at a specialized dry- cleaner’s following the washing instructions label inside.
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Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
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based on standard pencil skirt with a flap, all of fine tailoing. Raw selvedge in front and lower sleeve seam. Fine finished hemline with vents.
I K B / 1 7 2 0
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
D / 2 7 7 5
O.R/3405
Due to the precious material used, we recommend handling this article with care, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at a specialized dry- cleaner’s following the washing instructions label inside.
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Long gilet with inverted lapels and one hidden pressbutton. Two welt-pockets . Semi lining with raw selvedge.
H . P / 3 0 0 5
W . D / 3 9 9 0
Due to the precious material used, we recommend handling this article with care, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at a specialized dry- cleaner’s following the washing instructions label inside.
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Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
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Low-crotched panthalons with three welt pockets. deconstructed pattern. Loose fit and pleated front.
P . P / 3 4 4 0
Do not wash Do not bleach Do not tumble dry Cool iron Professional dry clean only
L . S / 3 0 5 0
Due to the precious material used, we recommend handling this article with care, avoiding direct contact with jewelry and sharp objects that might cause damage. We advice cleaning at a specialized dry- cleaner’s following the washing instructions label inside.
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DAMIR DOMA continue.forever.without.limits
w w w . d a m i r d o m a . c o m designed by Alexander Lindseth