Alexander Lindseth 2012
Kuroi Hana Skirt
// harmony between fabric and body //
// ‘Kuroi Hana’ - japanese for Black flower //
// Purpose //
The assignment is based upon three main points. I First of all find an object, which in this case was a perfume bottle. II By the inspirational source, go through an idea generation. III Product development is the third and final. Pattern development as well as the manufacturing.
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Reflection
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First of all the chosen style in itself was a new experience for me within pattern making and the general design process. As I proceeded I found it interesting how the mood became the main inspiration alongside values and technique. with that said, it all had to focus on balance, harmony between fabric and body as well as at last to give a pure expression design-wise. Also the whole pattern and design process had a touch of Japanese values. The skirt product’s name is ‘Kuroi Hana’, which is Japanese for Black flower. Due to the rich and problem-solving process there will always be room for improvement. Balance and harmony in this garnment are the keywords for its functionality and appearance . With that said, I can summarize that it’s a project that I think succeeded, when thinking of personal progression within product development as well as the understanding of drawing. The project is still ongoing, caused by a personal interest of remaking and improving its balance and ‘aliveness’.
// “The largest room in the world is the room for improvement.” -Japanese Proverb //
park bench IV .art
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. to be able to work with imageboards . idea generation w/collage technique . to be able to create a garment, designed and made by inspiration from an artpiece
�If a building becomes architecture, then it is art�
-Arne Jacobsen
Idea generation - Collage
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To begin with, I chose to work further on and get my main inspiration from Cronhammars’ Park Bench IV. With its harmonious “zen” feeling and balance, it all captured my thoughts to base my inspiration within its mood additionally to some personal reflection on humans which I gave the final product. All students were to sew a top mainly out of jersey. It was basically the creative long arm from our lessons of manufacturing a basic t-shirt. When that is said, I found myself a little uncertain about how to challenge myself. Therefore, I came up with the idea of focusing on pattern development, since that is the field I am least experienced with and which I wanted to explore. That resulted in a waistcoat without shoulder seams and fully quilted. When finishing the pattern and after the design process, I had the thought of “why not to find another challenge”, so I decided that it should be fully lined as well as with hand sewn ribbons. Therefore I had much to take into my hands, which was a great feeling, when having in mind that during the 1st semester I (as everyone else) had to deal with rather theoretical subjects. I can, having all that in mind, summarize that it was a good project, even though I focused a bit too much on manufacturing since I did not prepare all other required materials.
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The purpose of entrepreneurship project was to gain knowledge and experiences of how to found a business from scratch. The content of this project included to draw up a business plan, to write a synopsis related to my dregree course fashion/design and to present these in preparation for the first year exam. ...
BOOMHUT
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PRODUCTS
What are our competitive advantages and how with that, can we differentiate with the design development? Boomhut has a wide range of products and services which include all-ecological dishes generally split into product lines e.g: salads, soups, “Eco Burgers” and quiches. The main goal is to make our products appealing and share our values with our consumers. We hope to provide our customers “new needs” or support their already established lifestyle. During the product development, we found the best opportunities to make our products as appealing as possible, serving it fast, yet have greater aesthetic values in the product composition. By being mainly inspired by nature and its color compositions, we also reflect/mirror our products from “the green Boomhut vision”, aiming for creating a comfortable community for people with a fast lifestyle and a respect for good food, at the same time being conscious about a sustainable environment. A great importance is also giving our products a new value, which by visual aspects means a rich and natural colour chart. It also includes a seasonal menu with new compositions. To give an example, we could mention our “Eco burger”, a new classic beef burger with fresh garnish of seasonal vegetable giving likewise the colours of the season. Additionally there is grilled potato boats served with low-fat dressing of your choice. Back to the product development, it all relies on our ability to differentiate also taste wise. We can differentiate, giving the customer a new and 100% pure experience, without any compromises in neither taste nor aesthetics. Our values are all about building up a green sustainable lifestyle. We, at Boomhut want to strike a new path in the “fast food” market, so there is not only one way to deliver fast food for fast living people. By purchase all the raw materials from local ecological farms, we want to make sure our message and values go straight to our customers and by any hope, give or support the values to them.
BOOMHUT
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TARGETGROUP
Who are Boomhut’s target group? In order to successfully launch a product or service on the market, one has to define their target group. As Boomhut is the accomplished combination of fast food and ecological thinking, our potential customers could be just as various. However, we have a clear idea of who they are. Nowadays’ modern lifestyle is faster than ever before. Often people spend more time working and are always on the go. The time people allow themselves for eating has rapidly decreased. In order to make the fully planed week possible, one has to look for timesaving alternatives, especially when it comes to food. A person in this situation would see Boomhut as not only an alternative but the only right place to go. A typical Boomhut customer is between 18 and 40 years old, studying or full time working and in general socially as well as financially established. Most likely they live in urban areas and have a stable circle of friends whose interests they share such as literature, arts, politics and music. Typically, the consumer enjoys spending time at cafés with friends or even alone reading today’s news on their smartphone, having an interest in the newest technology. They enjoy their local community life. Being open minded, they easily meet new people. As they are actively taking part in globalization, they also show an increasing environmental awareness. Therefore, being highly conscious about the own impact on the world’s changing, especially in regards to their personal consume, is of everyday matter. They, as individuals in society see the need for changing the human behavior in order to preserving the world’s environment. As a part of that, they see ecological agriculture as a key factor to make a difference. Boomhut answers these needs, by providing a 100% eco fast food experience. In addition to that, also aesthetic values in regards to the products are fully satisfied. It is the unique all-round package of Boomhut that will attract this target group.
“The best reason to start an organization is to make meaning - to create a product or service to make the world a better place� - Guy Kawasaki, entre-
REFLECTION
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During the project, I was able to experience various aspects of founding a company. I gained knowledge regarding the formalities and requirements for writing a business plan which proved to be interesting as well as a great base for fulfilling my future plans. That also includes a greater understanding of a company’s base, structure and what it takes to run a company. On the path, different stages of the “making of” a business appeared, such as idea generation, concept development, desk research of suppliers and competitive advantages. These were stages that in the end made the business plan and turned out to be an educational simulator. I also soon realized how to transform this into ideas of my own specialization, although the businesses seem very different at first glance. After all, it needs to be said that it went above my expectations.
“Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph; a beginning, a struggle and a victory” - Mahatma Gandhi
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Product Skirt Initials AJL
Date 05.05.12 Size 44-56
Measurement chart Basic pattern 101
Season AW 12/13
Style 315
Size not to scale A E B
F
C
D
52
54
56
Toll/cm +/-
88
92
96
100
0,8
95
99
103
107
111
0,8
101
101
101
101
101
101
0,2
18
18,5
19
19,5
20
20,5
21
0,2
14
14
14
14
14,5
14,5
14,5
0,2
14
14
14
14
14,5
14,5
14,5
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Size
44
46
48
A. 1/2 Waist width
76
80
84
B. 1/2 Hip
87
91
C. Waist to hemline
101
D. 1/2 Hemline width E. Welt pocket front F. Welt pocket back
Comments
50
Both welt-pockets will increase with 0,5cm every fourth size.
Product Skirt Initials AJL
Date 05.05.12 Size 44-54
Style Description Skirt Basic pattern 101
Season Spring 2012
Style 3.15
Size not to scale
Fabric 1
Article 400 - 100% Merino wool
Fabric 2
...........
Lining 1
Article 400 - 100% Merino wool ...........
Fusing 1
........... Thread 1
Seams/ allowance
5mm allowance all, except of waistline. 10mm seam
Hem
Use a ribbon - 22mm
Fly
..............
Polyester /80 - colour 4000 Topstitch
Thread 3
..........
Zipper 1
..........
Button 1
Article 305/ 22mm pieces 2
String
...........
Stopper
...........
Eyelets
...........
Rivets
...........
Comments
All stitches in col. 4000 Pleat
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Button hole
24mm
Pockets
Fusable interlining for welt pockets and waistband.
Pocket bags in article 400 Ribbon of article 400
Bar tack
.............
.............
Embroidery
.............
Finish
Badges
Single stitches, according to sketch
R E F L E C T I O N First of all it must be said that it was a new experience for me to deal with pattern when it comes to grading. In that matter, I found it very helpful yet frustrating at times to find my way through the measuring charts and estimations. Although it came with some trouble, I found it interesting and for future work with pattern, it will for sure be of greater help.
GRAPHICS I n D e s i g n . . Illustrator
I N D E X Inspiration Colour card Style/Diana Style/Simon
2 3 4 5
Stardust
Destructive power
Raw nature
001//Coal Stone
355//Burning Star
320//Light Fire
147//IKB
105//Sky Dive
770//Stone
999//Crystal white
DIANA SILVER FOX
FIREBURST
INTERNATIONAL KLEIN BLUE
Quality: 70% CO 30% ME Sizes: 38/39- 46/47
SIMON International Klein Blue Burning starar
Quality: 65% CO 35% SE Sizes (men) 44-52
Over knee length skirt. Shaped waistband with zipper center back. A pair of box pleats front and back
Knee length panel skirt, which panels are wrinkled fully throughout seams. Zipper center back all down to second panelseam. Top stitched hemline.
Mid length circle skirt with topstiched, high waistband. Zipper on right sideseam. Blindstiched hemline.
Over knee length skirt. Shaped waistband with zipper center back. A pair of box pleats front and back
Mid length circleskirt with facing. Zipper center back. Topstitched hemline.
Knee length, half-circled skirt. Wrinkled waistline with zipper center back and overlapped waistband (to left). Blindstiched hemline.
Mid length roundskirt. Zipper on right sideseam followed with back-to-front overlapped waistband. Stiched hemline.
Mid length roundskirt. Waistband overlaps from center back (left to right) with a full lenght zipper down to hemline. Stitched hemline.
Mid thigh length pencil skirt with shaped waistband. Blindstiched hemline.
Mid thigh length pencil skirt with shaped waistband. blindseam in waistband.
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As a part of learning how and with what the fashion industry is functioning, one has to reach a certain width and height of competence within all its corners. One of them is the use of modern computer tools, used a lot within the industry. Adobe, in general can be seen as one of the most preferable and used programs. As (Adobe) Illustrator is playing one of the main characters, it is the program one preferably uses for professional working sketches, ‘flats’, fluids etc. Learning to deal with it for the first time, as well as with general use of computer programs with this weight, I found it very hard and time consuming caused by personal “clumsy” procedures. Therefore my first impression was that this was something I never would manage to deal with in a long time. After the time went by (having lots of patience) I