Who are we? ALICE
Caricatures
What do we do? • Online creative community • Monthly themes • 12 winning designs • Print based products • Promotional platform
Manifesto • Sustainable • Supporting Artists • Respecting Buyers • Friendly and honest
Target Market Artists •Students, aspiring artists, hobbiests. •Creatives in need of exposure. •Inclusive.
Buyers/Viewers People interested in: •Unique and limited artwork. •Inspiration. •Supporting artists.
Web Mockup • GEORGIE
How will we promote ourselves? • Social Media • Business cards • Leaflets • Networking
Our roles • Georgie – Orders and dispatch. • Alice – Liason and networking. • Naomi - Finance • Tyler – Social media and blog. • Rebecca – Website maintenance. • All – Judging artwork, packing orders, promotion.
Funding • Prince’s Trust • Arts Council • Big Lottery Fund • Small Business Loans • Personal Funding
Finances and Costings Consultation Period (1 Year)
Future
Rent: FREE at Duke Studios Utility Bills and Internet: FREE Equipment and Software: £1000 Website: £3000
Rent: £300pcm Utility Bills and Internet: £30pm Equipment and Software: £500pa Website: £25-£50
Set up cost
Paper cost
Selling at
Total sales income
Total printing costs
Total Profit per unit
-40% artist commiss ion per unit
Postcard s x144
£15
£0.25
£2
£288
£51
£1.65
£0.99
Platform Total Monthly Profit for 12 sales of each product £142.56
Prints x144
£15
£0.50
£10
£1440
£87
£9.40
£5.64
£812.16
Posters x144
£15
£2
£15
£2160
£303
£12.90
£7.74
£1114.56
£3888
£441
£3447
Artists get… 66p per postcard, £3.76 per print, £5.16 per poster.
£2069.28
Future Projections • Wider product range. • Strong partnership with printers. • Cheaper printing costs per unit as numbers increase. • Employing more staff. • Exhibitions and pop-up events.
Exit Strategy • NAOMI
Contact Us support@platform.com Platform Duke Studios 3 Sheaf Street Leeds 0113 345 9487 (Mon-Fri 9am -5pm)
Thankyou