S kin Care and Beau ty
Educating the Written by
Tammy Wakeley
beauty
not the beast
T hey say that beauty is in the eye of the beholder, but I believe that beauty lies in the attention to detail and expertise in the beauty industry. The most successful companies, brands, and individuals make reinvention part of their business strategies but there is another element more important when calculating success- education! Education is more than just learning a new skill. In our industry, it’s about keeping the skills you already have up to scratch to ensure clients get the very best treatment time and time again. It’s easy to get complacent if the same client returns every month, and if you’ve performed a facial the same way for the last 10 years without undertaking further training. Education is a huge part of being a team and in 2020 with the availability of online training, never has there been an easier moment for ongoing education to occur. Product formulations change and techniques evolve all the time, and with this, client expectations have grown. We aspire to be the best we can be, and the prospect of keeping our skills in top form is a paramount priority. Maintaining the industry’s reputation by extensive training and education is the key, to not only a successful salon, but also retaining life-long clients. Whenever there is a story in the media about a client who has experienced shocking results after a visit to a beauty salon, the professionalism of our entire industry is questioned. Sometimes unfortunate accidents happen that are out of a salon’s control, but on occasion, a client’s bad experience is caused by a therapist’s lack of professionalism. Simply, they haven’t undertaken the proper training or they are unaware of safe practices, such as full client consultations. By investing in your staff you are investing in the continued success of your business. Your employees are your greatest asset and a commitment to their ongoing training and development will encourage staff loyalty, help retain key talent, and boost staff engagement in your business. Best of all, your employees will be better equipped to help you stay ahead of the competition. Tammy X
It’s about keeping the skills you already have up to scratch to ensure clients get the very best treatment time and time again. Skin & Wax
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36 Torquay Road, Pialba
Phone 4128 4122 19
