Cotopaxi Gear for Good Escapes Insight Presentation

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Gear for Good Escapes

May 1 - July 31, 2017


Introducing, the Camp Collection



Convenience. We only make gear that is easy to set up, scales to your needs, cleans up fast, and packs down for easy storage.


Adventure on. This collection will one-up just getting you to camp. This gear will get up and go with you on the next day’s adventures, be they peak-bagging, hot spring seeking, or climbing a crag.


Just right. Above all else, our camp gear provides just the right amount of comfort while remaining simple enough for you to enjoy what really matters when you escape; the people, places and moments that bring you closer together.


So, what does

Gear for Good Escapes mean to us?


Everybody gets the itch to escape the grind. But escape to what?

To connect with the people and places that really matter.



How are we going to do that?

By capturing sensorial moments of meaningful connection, whether that’s with nature, people, animals or objects through sights, sounds, smells, or tastes.


less this hard-core, moody, grueling, outside product scope


more this attainable, natural, in-moment connections


less this glamping, staged, retreat-esque, posed


more this attainable, natural, in-moment connections


And keep the style vibrant, colorful, and unexpected...


less this desaturated, grey, moody, “hipster-filtered�


more this bright, colorful, fun, approachable


Design direction for Gear For Good


Print Layouts

These are examples of our design style for the Gear For Good Campaign this year. Please keep the horizontal cut in mind while shooting photography.


Video direction for Gear For Good


Cotopaxi Presents: Chris Brinlee Jr. ● ● ● ● ●

Length: 2:30min Sizes: horizontal 1920x1080, square 1080x1080, and vertical 1080x1920 Theme: Gear For Good Escapes - talk about Chris Brinlee Jr.’s story of escaping to the outdoors We will provide the opening and closing card graphics Inspiration: Yeti profile videos


15-sec vignettes ● ● ● ●

We will use these vignettes on various social media platforms Sizes: horizontal 1920x1080, square 1080x1080, and vertical 1080x1920 We really want to get people’s attention in the first 5 seconds We will provide the closing card graphics that will read, “Gear For Good ______” ○ The fill-in-the ______ word will complement the visuals (i.e., shots of bedhead could be complemented by the phrase, “Gear For Good mornings”)


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