Cotopaxi Gear for Good Moves Insight Presentation

Page 1

Gear for Good Moves

Active Campaign - Spring 2017


Life is busy, filled with work, family, and the day to day.

Make the time to make your move. Short, quick, long, epic. It doesn’t matter—when you’re moving, you’re winning.



Focus on urban settings and highlight how movement can happen right where you are.


less this staged, over-zealous, moody, gym or team sport feeling


more this natural, in-moment movement that is unexpected/dynamic


less this staged, over-zealous, moody, gym or team sport feeling


more this natural, in-moment movement that is unexpected/dynamic


And keep the style vibrant, colorful, and unexpected...


less this desaturated, grey, moody, “hipster-filtered�


more this bright, colorful, fun, approachable


Introducing, the Fitness Collection



Women’s

New Styles Fitness Collection Spring 2017

● Tank ● Short ● Jogger Men’s ● Tee ● Short


New styles for Spring 2017


Unisex ● Pullover Wool Hoodie ● Full Zip Wool Hoodie

New Colors Fitness Collection Spring 2017

Women’s ● Lightweight Jacket Men’s ● Lightweight Jacket


New colors for Spring 2017


Comfort is critical. The new tank and tee are made from a 4-way stretch, soft poly-blend for maximum comfort. Unique cuts and seams enable full range of motion through a variety of activities.


Colors are fun. Adventure is not a gendered activity, and colors are not the polarizing force they once were. Cotopaxi continues push the boundaries with bold and unique color- blocked styles.


Stop and go. A fashion-conscious design, clean cuts, and technical fabrics enable these pieces to transition between multiple activities, just like you.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.