Photo & Video Shoot
San Francisco
GEAR FOR GOOD
MOVES
Allaina Jeffreys 1st April, 2017
Introductions Allaina Jeffreys Art Director at Cotopaxi allaina@cotopaxi.com | (801) 803-3296 Matt Trappe Photographer & Owner/Director at 9Mind Asylum matt@9mindasylum.com | (440) 552-8610 Garrett Creamer Videographer at 9Mind Asylum garrett@9mindasylum.com Rebecca Murillo Talent (5’5, WS - WXS) rdmurillo11@gmail.com Chris Mocko Talent (6’3, MM - ML) cmocko@gmail.com | (703) 898-3173 Em Smith Assistant Apparel Designer at Cotopaxi em@cotopaxi.com | (504) 638-4448 Questions? If you have any questions, please contact Allaina or Matt directly. Feedback? We value both positive and negative feedback at Cotopaxi, and invite you to share your thoughts with us at creative@cotopaxi.com.
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Arrival Flight Allaina: 7:25 AM arrival on Monday 4/3/17, SLC to OAK Southwest Flight 1624 Car Reservation Pick-Up: 7:30 AM Monday 4/3/17, OAK Fox Rent-A-Car Flight Matt & Garrett: 10:00 AM arrival on Monday 4/3/17, DEN to SFO, Southwest Flight 1740 Airbnb Check-In: 3:00 PM on Monday 4/3/17, Host: Hongqun (415) 990-4964 737 31st Avenue San Francisco, CA 94121
Departure Airbnb Check Out: 11:00 AM Thursday 4/6/17 Flight Matt & Garrett: 2:35 PM departure on Thursday 4/6/17, SFO to DEN, Southwest Flight 1701 Flight Allaina: 3:20 PM departure on Thursday 4/6/17, OAK to SLC, Southwest Flight 1275 Car Reservation Drop Off: 7:30 AM Friday 4/7/17, OAK Fox Rent-A-Car
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Itinerary Monday 4/3/17 ● ● ● ● ● ● ● ● ●
10:00 AM 10:30 AM NOON 1:00 PM 3:30 PM 4:00 PM 7:35 PM 7:45 PM 8:00 PM
Tuesday 4/4/17 ● ● ● ● ● ● ● ● ● ●
6:00 AM 6:50 AM TBD AM 11:00 AM TBD PM 5:00 PM 6:00 PM 7:36 PM 8:00 PM 8:30 PM
Tuesday 4/4/17 ● ● ● ● ● ● ● ● ●
6:00 AM 6:48 AM TBD AM 11:00 AM TBD PM 5:00 PM 6:00 PM 7:37 PM 8:00 PM
Thursday 4/6/17 ● ●
11:00 AM 12:30 PM
Arrival & Scouting - Allaina, Matt, Garrett, and Em Allaina picks up Matt and Garrett at SFO Begin scouting Break for lunch Continue scouting Break for groceries & Airbnb check-in Continue scouting Sunset Wrap scouting Return to Airbnb for dinner and planning session Day 1 of Shooting - Allaina, Matt, Garrett, Em, Rebecca, and Chris Meet at Shoot Location 1 : TBD Sunrise Move to Shoot Location 2: TBD Break for lunch Move to Shoot Location 3: TBD Break for dinner Move to Shoot Location 4: TBD Sunset Wrap Day 1 Planning session for Day 2 (Allaina, Matt, Garrett) Day 2 of Shooting - Allaina, Matt, Garrett, Em, Rebecca, and Chris Meet at Shoot Location 5: TBD Sunrise Move to Shoot Location 6: TBD Break for lunch Move to Shoot Location 7: TBD Break for dinner Move to Shoot Location 8: TBD Sunset Wrap Day 2 Departure - Allaina, Matt, Garrett Airbnb Check-Out Drop Matt & Garrett off at SFO
Note: We will make time for Chris and Rebecca to get some miles in on shoot days. 3
Forecast Monday-Thursday: Sunny and 70, wahoo! Things to keep in mind: Fog accumulates in the afternoon, mornings are best for the coastline.
Day 1 Shoot Locations Permitted Twin Peaks Park
Corona Heights Park
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Golden Gate Park Perrier Parcourse
Golden Gate Park “Heroes” Grove
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Day 2 Shoot Location Options Baker Beach Sand Ladder
Pier 41
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Embarcadero Station, Market Street F-Line Trolley
Zigzag Steps at 748 Noriega St
Lands End Trail
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Insight Creative Brief Life is busy, filled with work, family, and the day to day. Make the time to make your move. Short, quick, long, epic. It doesn’t matter—when you’re moving, you’re winning.
Approach Focus on urban settings and highlight how movement can happen right where you are.
Gear For Good Moves Themes Gear For Good Flight Gear For Good Poise Gear For Good Motio Gear For Good Movement Gear For Good Cadence Gear For Good Pulse Gear For Good Launch Gear For Good Step Gear For Good Leap Gear For Good You Gear For Good Me Gear For Good Recess Gear For Good Sanctuary Gear For Good Distractions Gear For Good Lunch breaks
Gear For Good Rhythm Gear For Good Balance Gear For Good Moments Gear For Good Motivation Gear For Good Tempo Gear For Good Takeoff Gear For Good Whoosh! Gear For Good Strides Gear For Good Go Gear For Good Self Gear For Good Playgrounds Gear For Good Retreat Gear For Good Diversions Gear For Good Out-of-office Gear For Good Priorities
Video 4-6 x 15s video vignettes fitting the theme of “Gear For Good _____”
Photo 30 images, digital use only, 1 year, worldwide 5 images, print use, 1 year, worldwide
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Product Women’s Quito Tank ●
On the trail, in the gym, and around the city, the Quito is designed to handle it all in four-way-stretch comfort and effortless style.
Men’s Quito Tee ●
Using a lightweight, four-way-stretch fabric, the Quito is a breathable active shirt that wicks moisture to keep you cool and dry.
Men’s & Women’s Crux Short ●
With a breathable, four-way-stretch fabric and smooth-wrap waistband, the Crux Shorts provide the support needed to keep charging.
Women’s Ara Jogger ●
The Ara Joggers feature a four-way-stretch fabric, gusseted crotch, and light binding at the hems for freedom of movement and go-anywhere comfort.
HERO PRODUCT Unisex Toliman Jacket (Full Zip & Pullover) ●
Made with Polartec’s lightweight, breathable Power Wool™, the Tolimán Wool Hoodie brings together the best attributes of natural and synthetic fibers in one hybrid design. The soft polyester and wool blend wicks moisture, combats odor, and stands up to daily abuse, while a little spandex adds a touch of stretch.
HERO PRODUCT Men’s & Women’s Paray Jacket ●
The packable, breathable Paray blocks the elements. Run, hike, ride, climb, camp—this lightweight shell has you covered. It packs down into its chest pocket for compact travel. Made from a DWR-finished, 20D mini-ripstop nylon with an athletic fit that provides unrestricted mobility, and allows light layers underneath. An adjustable, roll-down scuba hood, while elastic binding throughout keeps the Paray in place as you move. An internal chest pocket, dual hand pockets, and internal key pouch offer refuge for your essentials, and logos front and back provide small hits of reflectivity.
Men’s & Women’s Wazimu Tights ●
Designed to seamlessly transition between active tight and base layer, the Wazimus deliver compressive support and unmatched versatility.
Men’s & Women’s Haraka Tights ●
Vibrant and versatile, the Haraka Tights are the perfect yoga, climbing, lounging, all-around stretchy pants. 9
Photo Shot List ❏ PRODUCT DETAILS ❏ Tee & Tank ❏ Workout (colors, 4-way stretch, unique cut) ❏ Casual (colors, 4-way stretch, unique cut) ❏ Shorts & Jogger ❏ Workout (stretch, waistband, men’s pocket) ❏ Casual (stretch, waistband, men’s pocket) ❏ Paray ❏ Stuffed into chest pocket ❏ Hood (Cinch, stowable) ❏ Workout (protection, colors, thumb loops) ❏ Casual (protection, colors, thumb loops) ❏ Toliman ❏ Workout (breathable, stretch) ❏ Casual (breathable, stretch) ❏ Wazimu & Haraka Tights ❏ Workout (color, waistband, pockets) ❏ PRODUCT HEROS ❏ Women’s Tank + Short ❏ Women’s Jogger + Tank/Jacket? ❏ Women’s Haraka Tight + Tank ❏ Women’s Wazimu Tight + Jacket ❏ Men’s Tee + Short ❏ Men’s Haraka Tight + Tee ❏ Men’s Wazimum Tight + Jacket ❏ GEAR FOR GOOD MOVES* ❏ Women’s focus 1 ❏ Women’s focus 2 ❏ Women’s focus 3 ❏ Men’s focus 1 ❏ Men’s focus 2 ❏ Men’s focus 3 ❏ GEAR FOR GOOD general* ❏ Smiling, lighthearted, real moment focus ❏ Adventure travel and discovery focus ❏ Getting outside focus ❏ Doing right by people focus *Note: Need a mix of up close and pulled back shots, mostly horizontal, with the ability to be cropped at an angle. See next page for a visual examples of end use. 10
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