Veloz Campaign Approach Storm

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HARNESS To control, embody, and make use of. Expressing the harness as both a physical component of the pack and an emotional component of running.


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HARNESS Harness your/the ... Harness the escape Harness the moment Harness the innovation Harness the comfort Harness the movement Harness the experience Harness the expanse Harness your hero Harness your speed


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HARNESS - FILL THE FRAME Harness _________.


-1Harness the freedom

Harness the experience.


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HARNESS - HERO

Harness your inner hero.


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HARNESS - HERO

Harness your inner hero.


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COMFORT The overarching benefit of the Veloz, made possible by a design that promotes freedom of movement.


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COMFORT Rethink your comfort zone Cruise control Expand your comfort zone Cross into comfort


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COMFORT - MOMENTUM Expand your comfort zone


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FURTHER | DISCOVER | GET OUT Extending, achieving, aspiring, potential, limits, etc. This is the aspirational element of the Veloz Pack. The Veloz enables you to experience your surroundings, and go beyond, regardless of the route you take.


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FURTHER | DISCOVER | GET OUT Range beyond Expand your range Reach beyond Cruise beyond Move beyond the pack Free range


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FURTHER - THE PATH Cruise/Range beyond


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GET OUT - EPIC

Expand your range.


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INNOVATION We’re offering a system that’s unlike anything out there.


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INNOVATION Ahead of the pack Fast. Forward. Beyond the pack


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INNOVATION - COMPETITION Ahead of the pack


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INNOVATION - GET AHEAD Fast. Forward.


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OTHER


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EXISTING


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