Hi.
Let me tell you a story.
All stories have a main character.
We’ll call him Phil
Phil... goes grocery shopping
Phil
While at the Store... Phil tries to find caramel. But he can’t locate it. So he asks a clerk. The clerk gives him two locations. Phil tries both with no luck. Frustration builds. Time is wasted. Phil ultimately leaves with no caramel
While at the Store... Phil tries to find caramel. But he can’t locate it. So he asks a clerk. The clerk gives him two locations. Phil tries both with no luck. Frustration builds. Time is wasted. Phil ultimately leaves with no caramel
While at the Store... Phil tries to find caramel. But he can’t locate it. So he asks a clerk. The clerk gives him two locations. Phil tries both with no luck. Frustration builds. Time is wasted. Phil ultimately leaves with no caramel.
While at the Store... Phil tries to find caramel. But he can’t locate it. So he asks a clerk. The clerk gives him two locations. Phil tries both with no luck. Frustration builds. Time is wasted. Phil ultimately leaves with no caramel.
While at the Store... Phil tries to find caramel. But he can’t locate it. So he asks a clerk. The clerk gives him two locations. Phil tries both with no luck. Frustration builds. Time is wasted. Phil ultimately leaves with no caramel.
While at the Store... Phil tries to find caramel. But he can’t locate it. So he asks a clerk. The clerk gives him two locations. Phil tries both with no luck. Frustration builds. Time is wasted. Phil ultimately leaves with no caramel.
While at the Store... Phil tries to find caramel. But he can’t locate it. So he asks a clerk. The clerk gives him two locations. Phil tries both with no luck. Frustration builds. Time is wasted. Phil ultimately leaves with no caramel.
While at the Store... Phil tries to find caramel. But he can’t locate it. So he asks a clerk. The clerk gives him two locations. Phil tries both with no luck. Frustration builds. Time is wasted. Phil ultimately leaves with no caramel.
While at the Store... Phil tries to find caramel. But he can’t locate it. So he asks a clerk. The clerk gives him two locations. Phil tries both with no luck. Frustration builds. Time is wasted. Phil ultimately leaves with no caramel.
Has this ever happened to you?
Isn’t there a better way to shop?
CANT WE SAVE PHIL FROM FRUSTRATION!?!?!
SEE HOW FRUSTRATED HE IS!!!!!!!!!!!!!!!!!!
CANT WE SAVE PHIL FROM FRUSTRATION!?!?!
Yes.
Introducing...
Changing The Way To Grocery Shop GROCERYMAPPER.COM OVERVIEW
Overview
“Old” Way vs. “New” Way The Genesis Use Cases Design Concept & Process Visual Mock-ups Competitive Analysis Conclusions
24
A new way to shop efficiently
System Life Cycle
Write List
The “OLD” Way
Head to Grocery Store
Checkout & Pay
26
The “OLD” Way
System Life Cycle
27
!!!
Old lady + Cart ANNOYED
F@%
Ask For Help
Spouse calls
Redirected
Kids call
Browse Aisle
Browse Aisle
Shop Shop Shop
!!!
Locate items Spend 2 hours
Write List
K
Redirected
Find Time
Head to Grocery Store
Checkout & Pay
ahhhhh!!! FRUSTRATED
Ask for input
Shop
Browse Aisle
Kids call Run Errand
Kids call
@ H S
! ! ! T
System Life Cycle
Sign up for Account
Log in to website
Choose Pay Now
Choose Time for Deliver
Choose Pay at Store
Choose Pull & Pick Up
Prepare Grocery list
28
The “NEW” Way
Choose Browse Store
Groceries Delivered
Head to Grocery store
At store, check in at kiosk
Shop
Check out, pay & scan card
Print coupons
Shop with list on mobile device List Created
List Activated
List Moved to History
The Genesis CONCEPTUAL OVERVIEW
The Genesis
30
The Genesis
31
Use Cases WHO AND WHY WOULD ANYONE USE THIS SITE?
Use Cases
33
Luisa Martinez
Susan Kirkpatrick
Pam Byer
Zach Hamilton
Rick Johnson
Young Immigrant
Happy Homemaker
Soccer Mom
Young Professional
Student
Use Cases
34
Luisa Martinez
Susan Kirkpatrick
Pam Byer
Zach Hamilton
Rick Johnson
Young Immigrant
Happy Homemaker
Soccer Mom
Young Professional
Student
Use Cases
35
Luisa Martinez
Susan Kirkpatrick
Pam Byer
Zach Hamilton
Rick Johnson
Young Immigrant
Happy Homemaker
Soccer Mom
Young Professional
Student
Use Cases
36
Luisa Martinez
Susan Kirkpatrick
Pam Byer
Zach Hamilton
Rick Johnson
Young Immigrant
Happy Homemaker
Soccer Mom
Young Professional
Student
Use Cases
37
Luisa Martinez
Susan Kirkpatrick
Pam Byer
Zach Hamilton
Rick Johnson
Young Immigrant
Happy Homemaker
Soccer Mom
Young Professional
Student
Use Cases
38
Luisa Martinez
Susan Kirkpatrick
Pam Byer
Zach Hamilton
Rick Johnson
Young Immigrant
Happy Homemaker
Soccer Mom
Young Professional
Student
Use Cases
39
Luisa Martinez
Susan Kirkpatrick
Hard working young immigrant, costconscious, fluent in Spanish and learning English
Happy homemaker and shopping aficionado
Tengo que encontrar comida rĂĄpida en el supermercado, porque trabajo mucho. (I need to find food quickly at the supermarket, because I work a lot.)
I love to shop!. Most foods that I buy are organic, and I prefer to buy environmentally friendly products. I just moved to a new community and would like to try local recipes, but I don’t know where to look.
Use Cases
40
Pam Byer
Zach Hamilton
The Cost-conscious, Coupon Cutting Mom with Kids
The Young Professional On the Go
Because of my job and family, I can’t let grocerying take up much of my time. If only there was something that help speed up going shopping!
Listen, I go from my trainer, to my job, to YP meetings and don’t get home until 9:00 every night. I’m a social person. What can I say, I just don’t make time to get to the store so when I go, I like to be in and out.
Design Concept A LOOK INTO THE DESIGN OF GROCERYMAPPER.COM
Process Overview
Design Concept
42
Identity Concept Brainstorming
User Analysis
System Life-cycle
Site Info. Architecture
Design Concept
Wireframes
Visual Mock-ups
Programming
Proposal
User Testing
Code Testing
Implementation
Maintenance
Site Features
44
Get Your Groceries
Apply Coupons
Create Lists
Delivery
CouponRetreiver
Type them
Pick Up
Search
Browse the Store
By Category
Share Recipes
Update Lists
Kitchen Forum
HoneyDo Updates
Site Features
45
Get Your Groceries
Apply Coupons
Create Lists
Delivery
CouponRetreiver
Type them
Pick Up
Search
Browse the Store
By Category
Share Recipes
Update Lists
Kitchen Forum
HoneyDo Updates
Map Your groceries!
Wireframe Concept
46
Visual Mock-Up
47
Visual Mock-Up
Create A New List
48
Visual Mock-Up
Main Navigation
49
Visual Mock-Up
List Structure
50
Visual Mock-Up
Menus, Basket, Suggestions
51
Visual Mock-Up
Browse Store By Aisle
52
Visual Mock-Up
Browse Store By Aisle
53
Visual Mock-Up
Browse Store By Aisle
54
Visual Mock-Up
Browse Store By Category
55
Visual Mock-Up
Browse Store By Category
56
Visual Mock-Up
Browse Store By Category
57
Visual Mock-Up
Browse Store By Category
58
Visual Mock-Up
Browse Store By Category
59
Additional Features Planned
CouponRetriever© Text Alerts ShoppingCircle© PurchaseReady© Delivery Service Etc...
60
The Competition ALL THE FOLKS WE BEAT BY A LANDSLIDE
Competitors
Aisle By Aisle
62
Competitors
Aisle By Aisle
63
Conclusions
GROCERYMAPPER.com is NOT: A software application to purchase A simple grocery list making tool A grocery delivery service
GROCERYMAPPER.com is: Comprehensive / Interactively selecting, purchasing, retrieving, and delivering A competitive advantage tool for large grocery chains Free to consumers
64
Conclusions WELL, THIS IS WHERE WE ENDED UP
Conclusions
Advantages to shopping with GroceryMapper.com Shop with pieces of time versus blocks of time. Pick up/ Delivery options Fast and efficient Convenient and easy to use
66
Never feel lost in a grocery store again
I’m now a GroceryMapper!!!
Thank You