Allison Bosworth's EGD & Branding Portfolio

EGD & BRANDING PORTFOLIO OF SELECTED WORKS, 2011 -2013

ALLISON BOSWORTH

allisonbosworth@gmail.com 937 - 408 - 5654

WORK EXPERIENCE FRCH DESIGN WORLDWIDE --- Cincinnati, OH

Specialty Design Co-op/Intern AUGUST 2012 - DECEMBER 2012 Worked with several brands such as Steak n Shake and Sunglass Hut (Luxottica). Responsibilities included developing floor plans, working on construction documents in AutoCad, and Photoshop renderings. I also assisted designers and the brand manager with research and developing image strategy for each project.

ALLISON BOSWORTH

MKG --- New York, NY

allisonbosworth@gmail.com 937 - 408 - 5654

Design Co-op/Intern

EDUCATION UNIVERSITY OF CINCINNATI

2008-2013 GPA: 3.45/4.00

UNIVERSITY OF CINCINNATI

2007-2008 GPA: 3.58/4.00

URBANA HIGH SCHOOL

2003-2007 GPA: 4.65/5.00 3.89/4.00

Interior Design

Mechanical Engineering

ACHIEVEMENTS, AWARDS, AND ACTIVITIES Cincinnatus Scholarship Guardian Industries Scholarship Dean’s List 10 quarters, 1 semester Design Manager of Engineers Without Borders, 2010 - 2013 Secretary of Engineers Without Borders, 2008-2010 Secretary of Students for Ecological Design, 2009-2010 Relay for Life participant, 2009 UC Women’s Club Soccer, 2008-2012

SPECIAL SKILLS Adobe Suite (CS3-CS6; Photoshop, Illustrator, InDesign), AutoCad, Revit Architecture, Form Z, Adobe Premiere Pro, Vectorworks, Adobe Dreamweaver, Vectorworks, Sketch-Up, Microsoft Office Suite (Excel, Office, Powerpoint), some knowledge in Bentley Microstation, MAC and PC platforms, branding, brand strategy, social media integration and marketing

JANUARY 2012 - JUNE 2012

Worked with several brands such as Evian, Delta, Diet Coke, and Mad Men. Responsibilities included developing floor plans, developing branding and experiential marketing strategies, wall elevations, graphic elements, and setting up print files and corresponding mechanical files. The main focus was on graphic elements, which included such work as Facebook and Twitter promos, event invitations, event signage, and additional branded collateral, such as drink cards and coasters.

BHDP ARCHITECTURE --- Cincinnati, OH

Workplace Design Co-op/Intern JANUARY 2011 - MARCH 2011 & JUNE 2011 - SEPTEMBER 2011 Responsibilities included working on several different project teams in different design phases from schematic design to construction document phase. I also assisted designers with the research and selection of finishes for projects, developed schematic environmental graphics for wall elevations, produced finish plans, schedules, and other construction documents in Revit, developed client presentations in InDesign, and served as the primary contact for the materials library, updating, organizing, and scheduling all vendor presentations.

lauckgroup --- Austin, TX Interior Design Co-op/Intern

JUNE 2010 - SEPTEMBER 2010 Responsibilities included upkeep and reorganization of materials library, answering telephones, setting up meetings and appointments with vendors and representatives, assisting designers on finishes for projects, and providing graphic design help in Photoshop, Illustrator, and InDesign.

BRANDING IS ABOUT EVERYTHING. TOM PETERS, THE LITTLE BIG THINGS: 163 WAYS TO PURSUE EXCELLENCE

TABLE OF CONTENTS 01 SEPHORA SAAVY: SOIREE AT COLETTE PAVE Retail Competition

SEPTEMBER 2011 - NOVEMBER 2011

For Sephora, it’s time to get ahead with a saavy pop-up. To not only up Sephora’s street cred but strut their stuff for fashion mavens, beauty connoisseurs, marketing mavens & elaborate editors. All trendsetters, all here. The impact.. the newest, the latest, the greatest. The most buzzed about beauty trends in the world.

02 MAD MEN ADVERTISER’S PARTY

MARCH 2012

Co-op/Internship at MKG

Before the season five premiere of Mad Men, AMC and the cast sponsored an event for the media and advertiser’s, simply callled the “Mad Men Advertiser’s Party.” Held at the Oak Room at the Plaza Hotel, this event focused on a special mixologist bar, whereexpert mixologists showed the guests how to make several classic Mad Men drinks.

03 DELTA DAY AT THE LAKERS Co-op/Internship at MKG

MAY 2012

Shoot around, sink a three, and see how LA fans’ stats compare to the Lakers.

04 ENGINEERS WITHOUT BORDERS

Brand Manager of UC’s Student Chapter

OCTOBER 2012 - MARCH 2013

University of Cincinnati’s Chapter of Engineers Without Borders consists of engineers, designers, problem solvers, innovators, and thinkers, who come together to design, develop, and implement sustainable solutions to humanitarian issues in developing countries. As of 2013, UC’s chapter has three projects: (1) Water Distribution in Otho Abwao, Kenya; (2) Schoolhouse in Burere, Tanzania; and (3) Water Distribution in Nyambogo, Tanzania.

05 DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECC Senior Capstone Project

JANUARY 2013 - APRIL 2013

La Escuela de Creativas Ciencias is a focus option public school in San José, Costa Rica. The school will promote, stimulate, and encourage students by providing a hands-on and interactive educational experience. At ECC, we strive to foster discovery type learning, by allowing students to interact with the physical world and their peers. By focusing on the creative sciences and technology, ECC will cultivate students who are independent, creative, and problem solvers, ready for the constant evolution of the globalization of the economy.

e e r i o s

soiree { colette}

invites you to the

@

thursday 15 march + friday 16 march 2012 7:45am both days COLETTE 213 RUE SAINT-HONORÉ, 75001 PARIS

soiree { colette} @

please rsvp by january 1, 2012 to cassie rose, assistant buyer, at cassierose@sephora.com

@

e } t t e l o c {

12 5 march 20 day one _1 tte le son arrive at co red by Chef à la mai 7:30a te ca t op as st kf nd ea br tre 7:45a entation by trends pres s presentation 9:00a nd tre a or ph 10:30a se n brainstorming gi 11:30a be h out nc 1:00p lu g ainstormin la maison 3:00p br er catered by Chef à nn 7:00p di o shoot ot 9:00p ph + cocktails ine 10:00p w 12 6 march 20 day two _1 lette son arrive at co red by Chef à la mai 7:30a es ast cate kf qu ni ea br ch te 7:45a marketing brainstorm nsumer 9:00a torm of co ns ai br n gi 11:30a be rience expe nch out nces 1:00p lu ture experie ns ainstorm fu br r questio fo ch 3:00p un la la maison e video 5:00p liv er catered by Chef à nn di t 7:00p cktails + ou 9:00p co

{colette}

paris 48° 51’ 55.3098”

2° 19’ 51.2646”

FRANCE

Just as the craziness begins to die, it’s back to the grind. Two weeks post fashion week, and it’s already time to think about next fashion week. We’ve seen polka dots, edgy nails, and intense lips--we need new. We want pink shorts suits, bold, metallic eyes, and wine stained lips. Who’s behind all these trends? The crème de la crème of beauty-and we’re curating all their insight to Paris.

Colette, at no. 213 Rue Saint-Honoré, is at the heart of the fashion and luxury district of Paris. It’s the place for all things cool--high tech gadgets, beauty products, music, quirky gifts, unique and hip fashions, and even a bar with over one hundred varieties of water. The swanky store is EDGY, creative, and inspiring; the perfect formula for a Sephora savvy soiree.

INVITATION + ITENERARY to Sephora Soiree at Colette. Sephora’s brand elements--the black and white 01 stripes and the S flame--are visible on the packaging of the invitation. .

ILLUSTRATOR

ELEVATION of Colette showing window graphics that signify the Soiree inside. These graphics act 02 EXTERIOR as immediate advertising and PR for Sephora as tourists and Parisians pass by.

ILLUSTRATOR

showing the Soiree in Colette’s Water Bar. Sephora’s bold lines easily fit in Colette’s streamlined 03 PERSPECTIVE

architecture, and the iconic stripes also act as photo back drop for impromptu photo shoots.

PHOTOSHOP + ILLUSTRATOR

01

SEPHORA SAAVY: SOIREE AT COLETTE DESIGNED DURING: LOCATION OF PROJECT: TYPE OF PROJECT:

03

SEPTEMBER 2011 - NOVEMBER 2011 PARIS, FRANCE PAVE RETAIL COMPETITION SEPTEMBER 2011 - NOVEMBER 2011

PAVE RETAIL COMPETITION

SEPHORA SAAVY: SOIREE AT COLETTE

02

showing the visual merchandising area and simple wall graphics. The visual merch fixture is 04 PERSPECTIVE an extrusion of Sephora’s flame, alluding to their brand and providing inspiration to those in the space. Wall graphics located near the dining area are simple and bold, yet sophisticated, reflecting Sephora’s standards and the atmosphere of the Soiree.

ILLUSTRATOR + PHOTOSHOP

SEPHORA SAVVY oiree { colette} s

@

forecast 2015 forecast 2013 2013 2015 fall fall 2013 2015 soiree colette { colette} soiree { } @

@

sephora.com

SEPHORA NOVEMBER / DECEMBER 2011 SEPHORA.COM twitter.com/Sephora

of the final cover design for the Sephora 05 GRAPHIC Savvy magazine. The cover is simple, sleek, and sophisticated, reflecting Sephora’s brand.

ILLUSTRATOR + INDESIGN

from the Soiree. Mini trendbooks 06 TRENDBOOKS

can be used as promotional materials for the event and for Sephora as whole. Pop-up 2.0, the Soiree at Colette, allows Sephora to expand its brand in a simple, fun, and sophisticated manner.

ILLUSTRATOR + INDESIGN

||

twitter.com/sephora

sephora.com

||

twitter.com/sephora

spring fall spring 2014forecast 2014forecast 2015 forecast

2014 2014 2015 2014 2014 2015 soiree { colette}

soiree { colette}

soiree { colette}

sephora.com

sephora.com

sephora.com

@

||

twitter.com/sephora

@

||

twitter.com/sephora

@

||

twitter.com/sephora

06 SEPTEMBER 2011 - NOVEMBER 2011

PAVE RETAIL COMPETITION

SEPHORA SAAVY: SOIREE AT COLETTE

04

RECIPE CARDS RECIPE CARDS RECIPE CARDS

CLIENT // AMCMADMAD MENMEN CLIENT // AMCCLIENT // AMC- MAD MEN EVENT // MAD MENMEN ADVERTISER’S PARTY EVENT // MAD ADVERTISER’S PARTY EVENT // MAD MEN ADVERTISER’S PARTY DATEDATE // MARCH 22, 2012 // MARCH 22, 2012 DATE // MARCH 22, 2012 VENUE // TBD VENUE // TBD VENUE // TBD

RECIPE CARDS CLIENT // AMC- MAD MEN EVENT // MAD MEN ADVERTISER’S PARTY DATE // MARCH 22, 2012 VENUE // TBD

add additional branded elements throughout the Advertiser’s Party. The coasters were 01 COCKTAIL COASTERS simple, sleek, and sophisticated, reflecting the posh lifestyle of Mad Men.

ILLUSTRATOR

PE CARDS PE CARDS

RECIPE CARDS RECIPE CARDS

T // AMC- MAD MEN T////MAD AMCMAD MEN MEN ADVERTISER’S PARTY T/ // MAD MEN ADVERTISER’S PARTY MARCH 22, 2012 E////MARCH TBD 22, 2012 E // TBD

CLIENT // AMC- MAD MEN CLIENT AMC-MEN MADADVERTISER’S MEN EVENT ////MAD PARTY EVENT MAD MEN ADVERTISER’S PARTY DATE ////MARCH 22, 2012 DATE // MARCH 22, 2012 VENUE // TBD VENUE // TBD

02 Pink

Pink Squirrel

Old Fashioned

MAD MEN ADVERTISER’S PARTY

Ingredients 2Ingredients dashes aromatic

Ingredients Ingredients

Ingredients Ingredients

2 dashes aromatic bitters ½bitters tsp sugar dissolved ½ tspwater sugarand dissolved with bitters with and bitters 1½ oz water of bourbon 1½ oz of bourbon 1 cherry cherry slice 11orange orangewedge slice 11lemon 1 lemon wedge

DESIGNED DURING: MARCH 2012

¾ oz crème de noyaux ¾oz ozcrème crèmede decacao noyaux ¾ ozvodka crème de cacao ½¾oz ½ oz vodka 1 oz fresh cream 1 oz fresh cream

LOCATION OF PROJECT: THE OAK ROOM at Instructions Instructions THE PLAZA HOTEL, NYC Pour all over ice in mixing glass. Stir and serve in martini glass.

Pour all over ice in mixing glass. Stir and serve in martini glass.

¾ oz crème de noyaux ¾ ¾ oz oz crème crème de de noyaux cacao ¾ oz vodka crème de cacao ½ oz ½ vodkacream 1 ozozfresh 1 oz fresh cream

Instructions Instructions Fill glass with ice. Add cherry, orange slice, and lemon wedge.

Instructions Instructions

Moscow Moscow Mule Mule

Zombi e e Zombi

Fill glass with ice.Serve Add cherry, orange Pour in bourbon. in a rocks glassslice, overand ice. lemon wedge.

Pour in bourbon. Serve in a rocks glass over ice.

TYPE OF PROJECT: CO-OP AT MKG

Zombi e Zombie

Before the season five premiere of Mad Men, AMC and the cast sponsored an event for the media Ingredients Ingredients 1½ oz brown andrum advertiser’s, simply callled 1½oz ozdark brown rum rum ¾ Jamaican ¾ oz dark Jamaican rum Men Advertiser’s Party.” the “Mad ¾ oz light rum lightjuice rum 1¾ozozlime Held at 1 oz juice juice the Oak Room at the Plaza ¾ ozlime pineapple ¾oz ozpapaya pineapple juice this event focused on a ¾ juice Hotel, ozsimple papayasyrup juice ¼¾oz special mixologist bar, whereexpert ¼ oz simple syrup 1 dash Angostura bitters bitters ¼1 dash oz 151Angostura rum mixologists showed the guests how ¼ oz 151 rum Instructions to make several Mad Men Instructions Shake all but 151 over ice and strain into aclassic chilled tumbler or Shake all but overwith ice and intoona top chilled hurricane glass151filled ice. strain Float 151 andtumbler garnish or with a drinks. hurricane glass filled with ice. Float wedge.

151 on top and garnish with a maraschino cherry and a pineapple

Ingredients Ingredients

Pour all over ice in mixing glass. Stir and serve in martini glass.

Pour all over ice in mixing glass. Stir and serve in martini glass.

Ingredients Ingredients 1½ oz brown rum

1½ oz dark brown rum rum ¾ oz Jamaican ¾ Jamaican rum ¾ oz oz dark light rum ¾ oz light rum 1 oz lime juice 1¾ozozlime juice juice pineapple ¾ juice ¾ oz oz pineapple papaya juice ¾ oz simple papayasyrup juice ¼ oz ¼ oz simple syrupbitters 1 dash Angostura 1¼dash bitters oz 151Angostura rum ¼ oz 151 rum

1¼ oz vodka vodkabeer 31¼ozozginger oz sugar gingersyrup beer 13tsp 1¼tsp sugar syrup oz lime juice ¼ oz lime juice 1 sprig mint spriglime mint 11slice 1 slice lime

Instructions Instructions

In a copper mug or cocktail glass, pour vodka over ice. Add sugar In a copper mug or cocktail pour vodka ice. Addwith sugar syrup and lime juice.

Top withglass, ginger beer and over stir. Garnish syrupsprig and and limelime juice.slice Top with ginger beer and stir. Garnish with mint mint sprig and lime slice

maraschino cherry and a pineapple wedge.

Pink Squirrel

Instructions Instructions Shake all but 151 over ice and strain into a chilled tumbler or

Shake all but 151filled over with ice and a chilled hurricane glass ice.strain Float into 151 on top andtumbler garnishorwith a hurricane glass filledand with ice. Float 151 on top and garnish with a maraschino cherry a pineapple wedge. maraschino cherry and a pineapple wedge.

show the classic Mad Men cocktails. The color palette and typography alludes to a vintage, 1950s/60s cookbook, 02 RECIPE CARDS an aesthetic the client wanted to evoke in the mixology stations.

MARCH 2012

CO-OP/INTERNSHIP AT MKG

ILLUSTRATOR

MAD MEN ADVERTISER’S PARTY

06

03

DELTA DAY AT THE LAKERS DESIGNED DURING: LOCATION OF PROJECT: TYPE OF PROJECT:

MARCH 2012 NOKIA PLAZA, LOS ANGELES, CA CO-OP AT MKG

Shoot around, sink a three, and see how LA fans’ stats compare to the Lakers. Delta Day at the Lakers was a fan appreciation event before a home game at the Staples Center.

01

stats

LA

LAKERS

PPG OFFR DEFR FTM 3PM

43.8 6.2 29.5 15.2 2.0

94.0 11.6 34.1 17.1 5.1

stats

LA

LAKERS

PPG OFFR DEFR FTM 3PM

43.8 6.2 29.5 15.2 2.0

94.0 11.6 34.1 17.1 5.1

02

03

04

showing the Delta event in Nokia Plaza outside the Staples Center. A branded stats wall sets the tone for the event, as fans see how their stats compare to the best of the best 01 PERSPECTIVE on the Lakers team.

ILLUSTRATOR + PHOTOSHOP

02 ELEVATION on the interior of the activation space, designed to resemble the courtside seats available in front row of a Lakers game, an upscale, VIP experience.

ILLUSTRATOR + PHOTOSHOP

PHOTOGRAPH of Delta Day at the Lakers, showing the courtside, VIP experience seats and fans participating in foul shots and three pointers to win prizes from Delta.

03 EVENT

04 EVENT PHOTOGRAPH of Delta Day at the Lakers, showing the exterior wall of the activation space. The branded stats wall and Delta Brand Ambassadors greet fans as they approach the event area.

MAY 2012

CO-OP/INTERNSHIP AT MKG

DELTA DAY AT THE LAKERS

08

04

ENGINEERS WITHOUT BORDERS, BRAND MANAGER DESIGNED DURING: LOCATION OF PROJECT: TYPE OF PROJECT:

OCTOBER 2012 - MARCH 2013 CINCINNATI, OHIO UC STUDENT CHAPTER

University of Cincinnati’s Chapter of Engineers Without Borders consists of engineers, designers, problem solvers, innovators, and thinkers, who come together to design, develop, and implement sustainable solutions to humanitarian issues in developing countries. As of 2013, UC’s chapter has three projects: (1) Water Distribution in Otho Abwao, Kenya; (2) Schoolhouse in Burere, Tanzania; and (3) Water Distribution in Nyambogo, Tanzania.

01 Education

Sustainability

Culture

Health

Partnership

02

EWB BANQUET

TICKET # 002

TICKET # 002

3400 Vine St. Cincinnati, Ohio 45220

CINCINNATI ZOO TREETOPS CONFERENCE ROOM APRIL 04 2013 6-9PM 3400 VINE ST., CINCINNATI, OH 45220

BELDARE AVE.

DURY AVE. SWAN LAKE

TREETOPS CONF. RM.

ERKENBRECH

OCTOBER 2012 - MARCH 2013

ER AVE.

TICKET # 002

.

ST

QUESTIONS, CONTACT: BANQUET@EWB-UC.ORG

03

CINCINNATI ZOO

NE VI

EWBUCIN.BLOGSPOT.COM | EWB-UC.ORG

QUESTIONS, CONTACT BANQUET@EWB-UC.ORG

03

ewbucin.blogspot.com | ewb-uc.org

Cincinnati Zoo | Treetops Room April 04 2013 | 6-9pm

EWBUCIN.BLOGSPOT.COM | EWB-UC.ORG

EWB BANQUET

EWBUCIN.BLOGSPOT.COM | EWB-UC.ORG

UC’s Chapter of Engineers Without Borders Cordially Invites President Ono to the

Ticket # 001

TIcket # 001

THE GOLDEN TICKET

of EWB’s core values.

01 ICONOGRAPHY

EWB establishes partnerships with communities in developing countries to implement sustainable solutions.

The development, design, and implementation of these projects is based on the community’s culture, needs, and wants with an emphasis on health and education, allowing for the long term social sustainability of the project.

ILLUSTRATOR

GOLDEN TICKET 02 THE

#001 to the annual EWB Banquet. Keeping the overall layout similar to the rest of tickets stubs for the event, the Golden Ticket #001 was presented to UC’s President Santa Ono for his on-going support of the EWB-UC Chapter.

ILLUSTRATOR + PHOTOSHOP

03 TICKETS to the annual EWB Banquet. The design was

inspired by ticket stubs and incorporates the EWB-UC world watermark in the background. ILLUSTRATOR

BRAND MANAGER OF UC’S STUDENT CHAPTER

ENGINEERS WITHOUT BORDERS

10

o hopss

9p-12p 10.18

Mac’s pizza pub

for health

GlobeMed

&

music by

Paper Ghosts

Engineers Without Borders

donation $5 medium pizza w/ 2 toppings $10 mixed drinks and draft beers $2 04

BURGER BASH ewb-uc.org //

FB.COM/EWBUC

WE

EWB

th ur s 5- no 44 74 8p v 0 m Mo 1 No nt rw go oo me d, ry OH Ro ad 45 , 21 2

ND

Y’S

presented by

thurs

05

HOPS FOR HEALTH advertisement in the cover 04

photo location on EWB’s Facebook. A collaborative event between EWB and Globe Med, this casual, fun fundraising event at a local college pub helped raise funds for Globe Med’s social and health initiatives in Myanmar and Thailand and EWB’s schoolhouse project in Burere, Tanzania.

ILLUSTRATOR

BURGER BASH 05 EWB

advertisement in the cover photo location on EWB’s Facebook. Partnering with a local Wendy’s, a percentage of the night’s profits were donated to EWB’s Water Distribution project in ILLUSTRATOR Nyambogo, Tanzania.

THE EWB-UC FLOWCHART SO YOU WANT TO MAKE A DIFFERENCE

so you search every bulletin board around campus & every facebook page

IN THE LIVES OF OTHERS

SO THAT YOU CAN DO SOMETHING MORE THAN JUST SIT IN YOUR ROOM ALL DAY

YOU MEET NEW PEOPLE AND COLLABORATE WITH OTHERS

who doesn’t like hanging out with super cool people?

from engineers to designers; from pr gurus to doctors becoming culturally aware & being a global citizen

CUT TO THE CHASE

EXPRESS ROUTE

COMBINING YOUR KNOWLEDGE AND WILLINGNESS TO LEARN WITH OTHERS WHO SHARE THE SAME PASSIONS

for the 2012-2013 school year to help promote the chapter and recruit new members.

A flowchart, the much-loved diagram amongst engineers, is used as a marketing tool on the back of the shirts, prompting students with “So you want to make a difference..”

ILLUSTRATOR

06 EWB T-SHIRTS

BECAUSE, HONESTLY..

by being involved & being the awesome person you are

TO DEVELOP SUSTAINABLE AND PRACTICAL SOLUTIONS TO SOCIAL ISSUES

partnership | sustainability culture | health | education

LEARN, BUILD, GAIN REAL WORLD EXPERIENCE SO JOIN US

EWB

ENGINEERS WITHOUT BORDERS

2012-2013

06

OCTOBER 2012 - MARCH 2013

BRAND MANAGER OF UC’S STUDENT CHAPTER

ENGINEERS WITHOUT BORDERS

12

05

DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECC DESIGNED DURING: LOCATION OF PROJECT: TYPE OF PROJECT:

RESEARCH MARCH 2012 - DECEMBER 2012, DESIGN PROCESS JANUARY 2013 - APRIL 2013 SAN PEDRO, COSTA RICA SENIOR CAPSTONE: BRANDING & IDENTITY

For every 100 students who enter first grade, only 88 continue onto forth grade.

Of those 88, only 29 will graduate high school.

Of those 29 students, only 6 will graduate without repeating a year.

The brand of Escuela de Creativas Ciencias (ECC) will be a new model of education in Costa Rica. Incorporating the Ministry of Education’s guidelines for public education, addressing the globalization in Costa Rica, and aiming to combat the public education crisis, the ECC brand aims to inspire, stimulate, and motivate primary school-age children in San Pedro, Costa Rica.

The ECC experience must be different than traditional schools in Costa Rica. Using the seven-point curriculum module (See Figure 1), students of ECC will be exposed to nontraditional learning methodologies while still adhering to and accomplishing standards set forth by Costa Rica’s Ministry of Education. Combining an ideal classroom with interactive exhibit spaces, students will be surrounded by learning opportunies in their homerooms as well as circulation spaces. Students will experience learning, students will have fun while learning, and students will foster a life-long passion for learning.

PROJECT TIMELINE

RESEARCH

PRE-DESIGN

RESEARCH + BRAND STRATEGY

MARCH - JUNE 2012

JUNE - AUGUST 2012

SEPTEMBER - DECEMBER 2012

technology multi-age

constructivist

science

culture

bloom’s taxonomy

color

of a tangram showing the components that 01 DIAGRAM define the ECC’s curriculum.

ILLUSTRATOR

SCHEMATIC + DESIGN DEVELOPMENT

CDs + FINAL DESIGN

JANUARY - FEBURARY 2013

MARCH - APRIL 2013

constructivist

multi-age

discovery

ESCUELA DE CREATIVAS CIENCIAS

THE IDEAL CLASSROOM

energetic

hands-on

dynamic

evolving

experiential

INTERACTIVE EXHIBIT SPACES

exploration

educational

collaborative

fun

interaction

experiential

02

BRAND POSITIONING

CORE VALUES

Escuela de Creativas Ciencias (ECC) will promote, stimulate, and encourage students by providing a hands-on and interactive educational experience. At ECC, we strive to foster discovery type learning, by allowing students to interact with the physical world and their peers.

By focusing on the creative sciences and technology, ECC will cultivate students who are independent, creative, and problem solvers, ready for the constant evolution of the globalization of the economy.

DISCOVERY

As science and technology take a larger presence in the global economy and as larger companies move offices to Costa Rica, it is pertinent that at ECC, we give students the necessary tools to excel in these intense labor and market demands. At ECC, we use a multiage educational system integrated with constructivist learning strategies to create a child-centric environment. These strategies provide children with multi-dimensional skills that prepare them to excel in future studies and well into adulthood.

Some things are easier to learn by doing than by seeing or listening. At ECC, we believe discovery is the key to learning. By moving and doing, learning can happen in a fun and active environment.

EXPLORATION Children at ECC learn by exploring the world that surrounds them. This sense of exploration is reinforced by fun, interactive elements within the school.

INTERACTION The static, rows of desks facing forward classroom is a thing of the past.

ECC’s classrooms are dynamic, reconfiguring and changing to fit the needs of the curriculum. Circulation outside the classroom is not simply a space for walking from here to there, but a space to learn, reinforcing ideas taught in the classroom.

showing the two components of ECC and its brand qualities. The ideal classroom and the interactive spaces possess the attributes that give ECC its 02 DIAGRAM

ILLUSTRATOR + INDESIGN

passion, its energy, and its uniqueness.

JANUARY 2013 - APRIL 2013

SENIOR CAPSTONE PROJECT

DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECC

14

1

Og Oruga 1& 2

2

Cr

Crisรกlida 3 &4 3

Escuela de Creativas Ciencias 03

Mp

Mariposa 5& 6 04

PALETTE A

PANTONE 1585 C C: M: Y: K:

0 72 98 0

R: 255 G: 108 B: 12

PANTONE 3268 C C: M: Y: K:

90 3 58 0

R: 0 G: 169 B: 143

PALETTE B

PANTONE 7648 C C: M: Y: K:

36 100 34 8

R: 158 G: 28 B: 100

PANTONE 637 C C: M: Y: K:

61 2 8 0

R: 78 G: 193 B: 224

PANTONE 803 C C: M: Y: K:

0 5 97 0

R: 255 G: 233 B: 0

PANTONE COOL GRAY 6 C C: M: Y: K:

35 29 28 0

R: 169 G: 168 B: 169

PANTONE COOL GRAY 9 C C: M: Y: K:

55 47 44 10

R: 119 G: 119 B: 122

05

03 ECC LOGO consists of two components: a symbol and the word mark. The fully saturated tangram represents the seven aspects of the ECC curriculum: science, technology, multi-age, constructivist, bloom’s taxonomy, culture, and color. The three lighter tangrams represent the three brand qualities of ECC: Discovery, Exploration, and Interaction.

ILLUSTRATOR

ICONOGRAPHY for each classroom at ECC. The butterfly metaphor reinforces the notion 04 CLASSROOM

of change and growth in ECC. The first and second grade (1&2) classroom is appropriately called Oruga, or Caterpillar; the third and forth grade (3&4) classroom is called Crisalida, or Pupa; and the fifth and sixth (5&6) classroom is called Mariposa, or Butterfly, respectively. These icons are used as a floor graphic in the entry vestible to each classroom and can also be on signage, or wayfinding.

ILLUSTRATOR

PALETTE for ECC is derived from colors found in Costa Rican art, architecture, flora, and fauna. This 05 COLOR helps to create an identity for ECC that is reflective of the Costa Rican culture.

JANUARY 2013 - APRIL 2013

SENIOR CAPSTONE PROJECT

ILLUSTRATOR

DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECC

16

14 11 08

06 1m

5m 1ft 5ft

N

2m

2ft

20ft 10ft

06 PLAN of ECC’s main floor. Each classroom has is lcoated along the courtyard side of the building,

helping to further connect the interior and the exterior. The oversized circulation space makes room for interactive spaces and exhibits, transforming the circulation space into learning environments for the schoolchildren. ECC features four interactive areas: (1) Matter & Energy; (2) Earth, Universe, & Space; (3) Human Body; and (4) Sustainable & Healthy Eating.

AUTO CAD

07 RENDERED PLAN showing the ideal classroom and two interactive areas, Earth, Universe, & Space and The Human Body. In order to reflect the Costa Rican culture and reduce the embodied energy associated with the transportation of materials to the site, Costa Rica’s vast natural resources will be used for the completion of ECC. All classroom floors will be made of teak wood, locally grown and harvested in Costa Rica. All furniture within the rooms will be made from melina wood, also grown and harvested in Costa Rica. Traditional Spanish-style clay tiles manufactured by Productos Caribe S.A, located in the city of Esparza, Puntarenas province, approximately 80 km west of San José, will be used in the “wet lab” area of the classroom.

AUTO CAD + PHOTOSHOP

08 PERSPECTIVE showing the entry of ECC. Upon entering the school, students are greeted by interactive exhibits, such as an interactive Earth with iPad controls and an exhibit showing the planets. Corrugated metal walls and concrete floors remain visible and an open feel throughout the circulation space, pays homage to the industrial nature of the once coffee production facility.

SKETCH UP + PHOTOSHOP

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08

JANUARY 2013 - APRIL 2013

SENIOR CAPSTONE PROJECT

DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECC

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discovery

hands-on

experiential

INTERACTIVE EXHIBIT SPACES

interaction

fun

BRAS cuerpo

exploration

educational

bai l ar

mo v e

ESCUELA DE CREATIVAS CIENCIAS

constructivist

S

r

ju ar g

m ene ar

dynamic

THE IDEAL CLASSROOM

energetic

AR

ALT

R UD I C SA

multi-age

showing an exhibition in Obras Cuerpo. This exhibition is connected to the heart on the opposite wall in the space. Students 09 ELEVATION evolving

collaborative

experiential

dance, jump, or move, get their heart rate pumping, causing balls in the tubes to go between the heart on the adjacent wall and the tube. iPad monitors show students their heart rate and additional heart rate and bloody supply data.

ILLUSTRATOR

02

STS-61C

STS-75

STS-46

STS-61C Crew:

Mission: SATCOM KU-1 Space Shuttle: Columbia

Commander Robert L. Gibson

Launched: January 12, 1986, 6:55:00 a.m. EST

Pilot Charles F. Bolden, Jr.,

Landing Site: Edwards Air Force Base, Calif.

Landing: January 18, 1986, 5:58:51 a.m. PST Mission Duration: 6 days, 2 hrs, 3 min, 51 sec

Payload Specialist Robert J. Cenker Payload Specialist & Congressman Bill Nelson

Mission: TSS-1; EURECA Deploy

STS-46 Crew:

Space Shuttle: Atlantis

Commander Loren J. Shriver

Launched: July 31, 1992, 9:56:48 a.m. EDT

Mission Specialist Franklin R. Chang-Diaz,

Landing Site: Kennedy Space Center, Florida

Mission Specialist Steven A. Hawley

Landing: August 8, 1992, 9:11:51 a.m. EDT

Mission Specialist George D. Nelson

Returned to KSC: January 23, 1986 Miles Traveled: 2.5 million

Mission Specialist Claude Nicollier Mission Specialist Marsha S. Ivins

STS-111

Mission: TSS-1R; USMP-3

STS-75 Crew:

Space Shuttle: Columbia

Commander Andrew M. Allen

Launched: February 22, 1996, 3:18:00 p.m. EST

Pilot Andrew M. Allen

Landing Site: Kennedy Space Center, Florida

Mission Specialist Jeffrey A. Hoffman

Landing: March 9, 1996, 8:58:21 a.m. EST

Mission Specialist Franklin R. Chang-Diaz

Mission Duration: 7 days, 23 hrs, 15 min, 3 sec Miles Traveled: 3.3 million

Mission Duration: 15 days, 17 hrs, 41 min, 25 sec

Pilot Scott J. Horowitz

Mission: International Space Station UF2

STS-111 Crew:

Space Shuttle: Endeavour

Commander Kenneth Cockrell

Launched: June 5, 2002, 5:22:49 p.m. EDT

Payload Commander Franklin R. Chang-Diaz Mission Specialist Maurizio Cheli Mission Specialist Jeffrey A. Hoffman

Pilot Paul Lockhart,

Landing Site: Edwards Air Force Base Calif.

Mission Specialist Franklin Chang-Diaz

Landing: June 19, 2002, 1:58:45 p.m. EDT

Mission Specialist Philippe Perrin

Mission Duration: 13 days, 20 hrs, 35 min and 56 sec

Mission Specialist Claude Nicollier

Miles Traveled: 6.5 million

Miles Traveled: 5.8 million

Mission Specialist Umberto Guidoni

Payload Specialist Franco Malerba The primary objective of the mission was to deploy the Satcom K1 communications satellite, second in a planned

The primary objective of STS-75 was to carry the Tethered Satellite System Reflight (TSS-1R) into orbit and to The primary objective was deployment of the European Space Agency's European Retrievable Carrier (EURECA)

series of geosynchronous satellites owned and operated by RCA Americom. Columbia also carried a large number

one day to complete the science objectives. Secondary payloads included Evaluation of Oxygen Integration with

reflight of TSS-1 which was flown onboard Space Shuttle Atlantis on STS-46 in July/August 1992. The Tether

Materials/Thermal Management Processes (EOIM-III/TEMP 2A-3); Consortium for Materials Development in Space

Satellite System circled the Earth at an altitude of 296 kilometers, placing the tether system within the rarefied

Complex Autonomous Payload (CONCAP II and CONCAP III); IMAX Cargo Bay Camera (ICBC); Limited Duration

determine the effects of the space environment on fine arts materials and original oil paintings. Also carried was a Materials Science Laboratory-2 structure for experiments involving liquid bubble suspension by sound waves,

Space Environment Candidate Materials Exposure (LDCE); Air Force Maui Optical Site (AMOS); Pituitary Growth

melting and resolidification of metallic samples and container-less melting and solidification of electrically

Hormone Cell Function (PHCF); and Ultraviolet Plume Instrument (UVPI).

conductive specimens. Another small experiment carrier located in the payload bay was the Hitchiker G-1 (HHG-1),

the three Expedition 4 members (1 Russian, 2 American) for the three Expedition 5 members (2 Russian, 1

(USMP-3) designed to investigate materials science and condensed matter physics. The TSS-1R mission was a

the effect of microgravity on materials processing, seed germination, chemical reactions, egg hatching, astronomy, atmospheric physics, and an experiment designed by Ellery Kurtz and Howard Wishnow of Vertical Horizons to

which carried three experiments to study film particles in the orbiter environment, test a new heat transfer system

STS-111, in addition to providing supplies, rotated the crews aboard the International Space Station, exchanging

deploy it spaceward on a conducting tether. The mission also flew the United States Microgravity Payload

and operation of the joint NASA/Italian Space Agency Tethered Satellite System (TSS). The mission was extended

of small scientific experiments, including 13 Getaway Special (GAS) canisters devoted to investigations involving

Replica of Space Shuttle Endeavour flown in STS-111 STS-111 was a mission to the International Space Station (ISS) in 2002. It launched on 5 June 2002 from Kennedy Space Station in Florida, United States and landed on 19 June 2002. Crew members

American). The Multi-Purpose Logistics Module (MPLM) carried experiment racks and three stowage and resupply racks to the station. The mission also installed a component of the Canadarm2 called the Mobile Base System (MBS) to the Mobile Transporter (MT) (which was installed during STS-110). This gave the mechanical arm the

electrically charged layer of the atmosphere known as the ionosphere. STS-75 mission scientist hoped to deploy

capability to "inchworm" from the U.S. Lab fixture to the MSS and travel along the Truss to work sites.

the tether to a distance of 20.7 kilometres (12.9 mi). Over 19 kilometers of the tether were deployed before the tether broke. It remained in orbit for a number of weeks and was easily visible from the ground, appearing something like a small but surprisingly bright fluorescent light traveling through the sky.

and determine the effects of contamination and atomic oxygen on ultraviolet optics materials, respectively.

included Costa Rican Franklin R. Chang-Diaz, Philippe Perrin, Paul S. Lockhart, and Kenneth D. Cockrell.

Franklin R. Chang-Diaz and Philippe Perrin went on three spacewalks during this mission. The first

Escuela de Creativas Ciencias

Escuela de Creativas Ciencias

mission was to attach power and a data Grapple Fixture to P6 Truss on the ISS. The second was attach a

Escuela de Creativas Ciencias

Escuela de Creativas Ciencias

mobile base system to the Mobile Transporter. The third and final spacewalk was to replace the wrist joint of Canadarm2. Each mission lasted between five and seven hours each.

1992

1986

Escuela de Creativas Ciencias

1996 1

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9

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STS-60

STS-34

Franklin Chang Díaz

STS-60 Crew:

Mission: WSF-1; SPACEHAB-2 Mission: Galileo; Shuttle Solar Backscatter Ultraviolet The primary payload, the Project Galileo spacecraft with its attached Inertial Upper Stage (IUS), was successfully deployed on its journey to Jupiter. STS-34 was only the second shuttle flight to deploy a planetary spacecraft, the first being STS-30, which deployed the Magellan spacecraft. Galileo became the first spacecraft to orbit an outer planet and to penetrate the atmosphere of an outer planet. Also, the spacecraft was scheduled to make the first extended observations of the Jovian system and first direct sampling of Jupiter's atmosphere, as well as the first asteroid flybys.

2002

STS-34 Crew: Commander Donald E. Williams

Space Shuttle: Atlantis Launched: October 18, 1989, 12:53:40 p.m. EDT Landing Site: Edwards Air Force Base, Calif.

Pilot Michael J. McCulley Mission Specialist Franklin R. Chang-Diaz

Landing: October 23, 1989, 9:33:01 a.m. PDT

Mission Specialist Shannon W. Lucid

Mission Duration: 4 days, 23 hrs, 39 min, 21 sec

Mission Specialist Ellen S. Baker

Commander Charles F. Bolden Jr.

Space Shuttle: Discovery Launched: February 3, 1994, 7:10:00 a.m. EST Landing Site: Kennedy Space Center, Florida Landing: February 11, 1994, 2:19:22 p.m. EST

Pilot Kenneth F. Reightler Jr. Mission Specialist N. Jan Davis, Mission Specialist Ronald M. Sega,

Mission Duration: 8 days, 7 hrs, 9 min, 22 sec

Mission Specialist Franklin R. Chang-Diaz

Miles Traveled: 3.4 million

Mission Specialist Sergei K. Krikalev

Returned to KSC: October 29, 1989

STS-91 Mission: Ninth and Final Shuttle-Mir Docking

STS-91 Crew: Commander Charles J. Precourt

Space Shuttle: Discovery Launched: June 2, 1998, 6:06:24 p.m. EDT Landing Site: Kennedy Space Center, Florida

Pilot Dominic L. Pudwill Gorie Mission Specialist Wendy B. Lawrence

Landing: June 12 1998, 2:00:18 p.m. EDT

Mission Specialist Franklin R. Chang-Diaz

Mission Duration: 9 days, 19 hrs, 54 min, 2 sec

Mission Specialist Janet L. Kavandi

Miles Traveled: 3.8 million

Mission Specialist Valery Victorovitch Ryumin

Miles Traveled: 2 million The primary payload, the Project Galileo spacecraft with its attached Inertial Upper Stage (IUS), was successfully deployed on its journey to Jupiter. STS-34 was only the second shuttle flight to deploy a planetary spacecraft, the

STS-60 was the first mission of the US/Russian Shuttle-Mir Program, which carried Sergei K. Krikalev, the first The primary payload, the Project Galileo spacecraft with its attached Inertial Upper Stage (IUS), was successfully

Russian cosmonaut to fly aboard a Space Shuttle. Crew also conducted first NASA-Russian Space Agency joint

first being STS-30, which deployed the Magellan spacecraft. Galileo became the first spacecraft to orbit an outer

deployed on its journey to Jupiter. STS-34 was only the second shuttle flight to deploy a planetary spacecraft, the

in-flight medical and radiological investigations. Krikalev communicated with amateur radio operators in Moscow

planet and to penetrate the atmosphere of an outer planet. Also, the spacecraft was scheduled to make the first

first being STS-30, which deployed the Magellan spacecraft. Galileo became the first spacecraft to orbit an outer

using Shuttle Amateur Radio Experiment (SAREX) equipment.

extended observations of the Jovian system and first direct sampling of Jupiter's atmosphere, as well as the first asteroid flybys.

planet and to penetrate the atmosphere of an outer planet. Also, the spacecraft was scheduled to make the first extended observations of the Jovian system and first direct sampling of Jupiter's atmosphere, as well as the first asteroid flybys.

Crew also deployed two payloads from Get Away Special canisters mounted on GAS bridge assembly in payload bay: six Orbital Debris Radar Calibration Spheres (ODERACS) ranging in size from two to six inches (5-15 centimeters) to aid calibration of radar tracking systems worldwide, and University of Bremen's BREMSAT, which measured conditions such as acceleration forces affecting satellite. Other payloads included Capillary Pumped Loop Experiment (CAPL) mounted on top of GAS Bridge Assembly; three additional GAS experiments; and Auroral

STS-91 marked the final Shuttle/Mir Docking Mission. This Phase 1 Program was a precursor to the International Space Station maintaining a continuous American presence in space and developing the procedures and hardware required for an international partnership in space. The mission was the first to use the super lightweight external tank (SLWT) which was the same size, at 154 feet (47 m) long and 27 feet (8.2 m) in diameter, as the external tank used on previous launches, but 7,500 pounds (3,400 kg) lighter. The tank was made of an aluminum lithium alloy and the tank's structural design had also been improved making it 30 percent stronger and 5 percent less dense.

The walls of the redesigned hydrogen tank were machined in an orthogonal waffle-like pattern, providing more strength and stability than the previous design. These improvements would later provide additional payload capacity to the International Space Station.

Photography Experiment-Phase B (APE-B).

Escuela de Creativas Ciencias Escuela de Creativas Ciencias Escuela de Creativas Ciencias

10 ELEVATIONshowing an interactive display within the Explorar Espacio (“Explore Space”) exhibit. This interactive area features a replica

of Space Shuttle Endeavour flown in STS-111, a mission that included Costa Rican astronaut Franklin R. Chang-Diaz. Also in this exhibit, a brief explanation of Costa Rica en Espacio (“Costa Rica in Space”) featuring Astronaut Chang-Diaz allows students to learn about Costa Rica’s contributions to space exploration. Finally, an interactive Earth with iPad integration allows students to better understand the physical make up of the Earth’s surface and its place in our solar system.

ILLUSTRATOR

11

JANUARY 2013 - APRIL 2013

SENIOR CAPSTONE PROJECT

DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECC

20

showing the interactive exhibit spaces 11 PERSPECTIVE

discovery

hands-on

experiential

INTERACTIVE EXHIBIT SPACES

interaction

educational

fun

ecc huella de carbono

exploration

En 2020, Costa Rica será el país carbono neutral primera. ¿Cómo comparar ECC? Consulte las estadísticas de abajo y aprender cómo se puede reducir la huella de carbono de la ECC.

ESCUELA DE CREATIVAS CIENCIAS

in ECC, visible to students as they enter the school.

The Human Body Exhibit, “Obras Cuerpo,” is on the right and the Earth, Universe, & Space Exhibit, “Explorar Espacio,” is on the left. Corrugated metal walls and concrete floors remain visible and an open feel throughout the circulation space, pays homage to the industrial nature of the once coffee production facility.

SKETCH UP + PHOTOSHOP

12 ELEVATION

in the classroom vestibule, “ECC Huella de Carbono,” or “ECC Carbon Footprint.” In 2020, Costa RIca aims to be the first carbon neutral country.

This interactive wall will aloow students to see ECC’s carbon footprint and how it stacks up against the national average.

ILLUSTRATOR

13 ELEVATION CONSUMO AGUA constructivist

dynamic

Diario

Diario

GAL

THE IDEAL CLASSROOM

energetic

multi-age

L

Semanal

GAL evolving

CONSUMO ELÉCTRICO

kWh

kW

Semanal

L

kWh

EN SITIO DE LA COMIDA Diario

% CRECIDO ESPECIALES DEL DÍA

Semanal

kW

% CRECIDO % ENTREGADO

collaborative

experiential

02 12

Escuela de Creativas Ciencias

Escuela de Creativas Ciencias

13

ENERGÍA EÓLICA Diario

kWh

Diario

kW

Semanal

kWh

ENERGÍA SOLAR

kWh

kW

14 PERSPECTIVE

Semanal

kW

kWh

of a wall in the ideal classroom. This wall features the ECC logo in the library area as well as ample pin-up space for students to hang up and view their work.

ILLUSTRATOR

kW

showing the ideal classroom. The control center is the technological centerpiece of the room. It features iPads, two televisions, a projection system, and two stations for audible language training.

Large, metal lighting fixtures and an exposed ceiling grid revel the pitch of the ceiling and allude to the industrial of the building shell. On the far wall, ample pin-up space allows students to hang up and view their work.

SKETCH UP + PHOTOSHOP

14

JANUARY 2013 - APRIL 2013

SENIOR CAPSTONE PROJECT

DEFINING A BRAND, DESIGNING AN EXPERIENCE: ECC

22

THANK YOU

FOR YOUR TIME & CONSIDERATION

ALLISON BOSWORTH

allisonbosworth@gmail.com 937 - 408 - 5654