Holy Chip Clip

The one & only

HOLY CHIP CLIP A process book by Allyson Maturey

Form Sketches Almost like a little package of candy. With clear plastic.

A cardboard sheet with slots for clips to slide in to.

Form Sketches

This would have a cardboard/ chipboard backing with a chip-like back holding the clips, withe chip clips mimicking the pinching of the chip bag.

This would be a little cylinder chipboard can that would hold the chip clips inside with a little clear window, allowing the clips to show through.

Form Sketches

This is a bag-like package that would have a clip suspended on display.

This is a little keepsake box to hold the clips in.

Logo Sketches

Logo Sketches

Logo Sketches

Logo Sketches

Brand Ideas

Helvetica Helvetica Helvetica Helvetica Helvetica Helvetica

Clip-n-Save

Archer Archer Archer Archer Archer Archer Archer Arial Arial Arial Arial Arial Din Din Din Din Din Din Din Din

sa flaflavvoorr savvoorsrs

BAG-o-SEAL

since 1965 since 1965

pinch clipand and save pinch a aclip savea achip chip

THE

CHIP CLIP

NAMES

FOREVER CRUNCHY

Cliptastic Flavor Savors Pinch-a-clip and save a chip Holy Chip Clip Clip-n-last

Brand Ideas Competition

AudienCe college students

chip clip staples

ziploc

rubber bands

vacuum sealer

rubbermaid Word list plastic

lasting

springy

chips

clippy

bags

flavor

sealed

saver

stale

chomp chomp crunchy pinch

hold

colorful

finger

power

easy

Brand Ideas Chippy Clippy

Flavor Savers

Chip & Handle

Bag-o-Sealer

ChipTastic

CC & Co.

Chomper Monchers

Clip ‘n’ Handle

Finger Clips

Power Chompers

Chip Savers

Last-o-Clip

Forever Crunchy

Clipper Flipper

Clip-n-Save

Seal-a-Bag

Clip-o-Matic

Save-o-Chip

Chip-o-Matic

What the Clip?

Brand Ideas

Competitors/Sold in:

Holiness

Holiness

Holiness

Holiness

Mood Boards

COMPETITORS

DISTRIBUTERS

COLORS

High

Low

ME

HANDDRAWN The quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

The quick brown fox jumps over the lazy dog High

Low

PACKAGING

PATTERNS

Mood Boards

COLORS

LOGO OPTIONS

ARCHER Pinch a clip and save a chip Pinch a clip and save a chip Pinch a clip and save a chip

pinch-a-clip and save-a-chip

PACKAGING INSPIRATION

PATTERNS

ALLYSON MATUREY

and only Holy Chip Clip! if Zesus can save the chips, so can you. Pinch a clip and save a chip today!

Save other items too! Use as: Food storage Small toys Craft supplies Paper files

187292 1307 IMPORTED BY/ IMPORTE PAR IN U.S.A/ AUX E.-U.: GREENBRIER INTERNATIONAL, INC. 500 VOLVO PARKWAY, CHESAPEAKE, VA 23320 IN CANADA/ AU CANADA: DTSC IMPORTS BURNABY, BC V5G 4P3 MADE IN CHINA/ FABRIQUE EN CHINE

CHIP C LY

LIP

Don’t let your chips go to waste. Protect them with the one

HO

Package Mock-up

Exploration

Exploration

Exploration

s a vors r o v a fl since 1965

pinch a clip and save a chip sa flavor vors

Exploration

Exploration

Exploration

CHIP C LY

HOLY CHIP CLIP

LIP

HO

HOLY CHIP CLIP

Exploration

The Mark

Patterns

Purple & Pink

Green & Blue

Spring loaded Holy Chip Clip

can you. Pinch a clip and save a chip today!

CHIP C LY

LIP

and only Holy Chip Clip! If Zesus can save the chips, so

HO

Don’t let your chips go to waste. Protect them with the one

Save other items too!

Use as: Food storage Small toys Craft supplies Paper files

IMPORTED BY/ IMPORTE PAR IN U.S.A/ AUX E.-U.: GREENBRIER INTERNATIONAL, INC. 500 VOLVO PARKWAY, CHESAPEAKE, VA 23320 IN CANADA/ AU CANADA: DTSC IMPORTS BURNABY, BC V5G 4P3 MADE IN CHINA/ FABRIQUE EN CHINE

And so the story goes...

On a day, long, long ago. Most likely around 100,00 B.C., to be exact. There was a land inhabited by the chip-eating kind.

These people enjoyed chomping down on the most crunchiest potatos. Until, one day, Peter attempted to bite down on his Wavy Lays and shattered all of his teeth.

Peter rushed to his friend Zesus, and shared the awful news. After five days of searching for a solution, Zesus chose to give up on his search. But, on the Sixth day he had found the answer. Zesus pinched a clip and saved a chip.

And so the story goes...

On a day, long, long ago. Most likely around 100,00 B.C., to be exact. There was a land inhabited by the chip-eating kind.

These people enjoyed chomping down on the most crunchiest potatos. Until, one day, Peter attempted to bite down on his Wavy Lays and shattered all of his teeth.

Peter rushed to his friend Zesus, and shared the awful news. After five days of searching for a solution, Zesus chose to give up on his search. But, on the Sixth day he had found the answer. Zesus pinched a clip and saved a chip.