The one & only
HOLY CHIP CLIP A process book by Allyson Maturey
Form Sketches Almost like a little package of candy. With clear plastic.
A cardboard sheet with slots for clips to slide in to.
Form Sketches
This would have a cardboard/ chipboard backing with a chip-like back holding the clips, withe chip clips mimicking the pinching of the chip bag.
This would be a little cylinder chipboard can that would hold the chip clips inside with a little clear window, allowing the clips to show through.
Form Sketches
This is a bag-like package that would have a clip suspended on display.
This is a little keepsake box to hold the clips in.
Logo Sketches
Logo Sketches
Logo Sketches
Logo Sketches
Brand Ideas
Helvetica Helvetica Helvetica Helvetica Helvetica Helvetica
Clip-n-Save
Archer Archer Archer Archer Archer Archer Archer Arial Arial Arial Arial Arial Din Din Din Din Din Din Din Din
sa flaflavvoorr savvoorsrs
BAG-o-SEAL
since 1965 since 1965
pinch clipand and save pinch a aclip savea achip chip
THE
CHIP CLIP
NAMES
FOREVER CRUNCHY
Cliptastic Flavor Savors Pinch-a-clip and save a chip Holy Chip Clip Clip-n-last
Brand Ideas Competition
AudienCe college students
chip clip staples
ziploc
rubber bands
vacuum sealer
rubbermaid Word list plastic
lasting
springy
chips
clippy
bags
flavor
sealed
saver
stale
chomp chomp crunchy pinch
hold
colorful
finger
power
easy
Brand Ideas Chippy Clippy
Flavor Savers
Chip & Handle
Bag-o-Sealer
ChipTastic
CC & Co.
Chomper Monchers
Clip ‘n’ Handle
Finger Clips
Power Chompers
Chip Savers
Last-o-Clip
Forever Crunchy
Clipper Flipper
Clip-n-Save
Seal-a-Bag
Clip-o-Matic
Save-o-Chip
Chip-o-Matic
What the Clip?
Brand Ideas
Competitors/Sold in:
Holiness
Holiness
Holiness
Holiness
Mood Boards
COMPETITORS
DISTRIBUTERS
COLORS
High
Low
ME
HANDDRAWN The quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG
The quick brown fox jumps over the lazy dog High
Low
PACKAGING
PATTERNS
Mood Boards
COLORS
LOGO OPTIONS
ARCHER Pinch a clip and save a chip Pinch a clip and save a chip Pinch a clip and save a chip
pinch-a-clip and save-a-chip
PACKAGING INSPIRATION
PATTERNS
ALLYSON MATUREY
and only Holy Chip Clip! if Zesus can save the chips, so can you. Pinch a clip and save a chip today!
Save other items too! Use as: Food storage Small toys Craft supplies Paper files
187292 1307 IMPORTED BY/ IMPORTE PAR IN U.S.A/ AUX E.-U.: GREENBRIER INTERNATIONAL, INC. 500 VOLVO PARKWAY, CHESAPEAKE, VA 23320 IN CANADA/ AU CANADA: DTSC IMPORTS BURNABY, BC V5G 4P3 MADE IN CHINA/ FABRIQUE EN CHINE
CHIP C LY
LIP
Don’t let your chips go to waste. Protect them with the one
HO
Package Mock-up
Exploration
Exploration
Exploration
s a vors r o v a fl since 1965
pinch a clip and save a chip sa flavor vors
Exploration
Exploration
Exploration
CHIP C LY
HOLY CHIP CLIP
LIP
HO
HOLY CHIP CLIP
Exploration
The Mark
Patterns
Purple & Pink
Green & Blue
Spring loaded Holy Chip Clip
can you. Pinch a clip and save a chip today!
CHIP C LY
LIP
and only Holy Chip Clip! If Zesus can save the chips, so
HO
Don’t let your chips go to waste. Protect them with the one
Save other items too! Use as: Food storage Small toys Craft supplies Paper files
IMPORTED BY/ IMPORTE PAR IN U.S.A/ AUX E.-U.: GREENBRIER INTERNATIONAL, INC. 500 VOLVO PARKWAY, CHESAPEAKE, VA 23320 IN CANADA/ AU CANADA: DTSC IMPORTS BURNABY, BC V5G 4P3 MADE IN CHINA/ FABRIQUE EN CHINE
And so the story goes... On a day, long, long ago. Most likely around 100,00 B.C., to be exact. There was a land inhabited by the chip-eating kind. These people enjoyed chomping down on the most crunchiest potatos. Until, one day, Peter attempted to bite down on his Wavy Lays and shattered all of his teeth. Peter rushed to his friend Zesus, and shared the awful news. After five days of searching for a solution, Zesus chose to give up on his search. But, on the Sixth day he had found the answer. Zesus pinched a clip and saved a chip.
And so the story goes... On a day, long, long ago. Most likely around 100,00 B.C., to be exact. There was a land inhabited by the chip-eating kind. These people enjoyed chomping down on the most crunchiest potatos. Until, one day, Peter attempted to bite down on his Wavy Lays and shattered all of his teeth. Peter rushed to his friend Zesus, and shared the awful news. After five days of searching for a solution, Zesus chose to give up on his search. But, on the Sixth day he had found the answer. Zesus pinched a clip and saved a chip.