Barcelona in Dashilar by altaió / 打油

barcelona in dashilar

Every city is an eco-system centre

just like a living organism city walls outsiders public space

different kind of people

T T b b i

he health of this system depends on how its citizens use and share their living space. The more open and free public space is, the healthier and more active the city tissue will be. he more public space that there is, the more creativity and creative people there will be.

arcelona has been always a very open-minded and revolutionary city. As a port it has always been an open door to different communities and cultures. That is, in fact, the Mediterranean keystone. eijing and Barcelona have a lot of similarities in their urban evolution over the 20th century. Both were historically compressed within their city walls and then have experienced expansion over the last 150 years. f there is one thing that defines the success of Barcelona as an international model for urban development worldwide, it is the fact that all urban planning is done with the idea of expanding public space and leave it undefined, just like an open-source platform. That is the basis for any city of the 21st century.

& the question is... Is it possible to mix, share, expand and interchange the way a city approaches and creates space and citizens? Or said another way, can we impact the way a city attracts and fosters design and designers, art and artists, ideas and actions by changing our understanding of space?

That is the basic aim of Barcelonaâ&#x20AC;&#x2122;s intervention as a guest city in Dashilar. A urban and creative dialogue and interchange, rather than just a presentation, that expands the DNA of the guest city outside of the main pavilion.

GENOME

long-term interventions involvement of community residents exponential factor, provide the basis for new uses activities for all audiences using targeted interventions for remodeling space transverse proposals

singularities of Dashilar

using the street as a public space weaving craft opportunities that are tied to the neighborhood providing knowledge and strategies promote encounters and exchanges between local and foreign people interrelate the various sectors

he agenda for Dashilarâ&#x20AC;&#x2122;s rehabilitation has always operated with a common denominator to all its actions. The basic idea is to change the immediate and larger interventions for specific ones, restricted to specific areas and on a small scale, but always with a longterm vision. Instead of wanting to force change, a process has been adopted where the fulfillment of planning objectives, sectorialization and specific neighborhood uses have been progressively attained with the direct participation of the local population. Dashilarâ&#x20AC;&#x2122;s elements of identity have been kept in mind in the orientation and dynamics of both the programâ&#x20AC;&#x2122;s planning and interventions

LOCUS

Market Shops Workshops Si He Yuan Street furniture Pilot Tricycles

typologies and uses

Opening Party

Market

Workshops

Shops

Si He Yuan

: located in the heart of the district, it can be reached through the streets that have already been remodeled and is the key with regard to the current urban redevelopment. It is a space that has the particularity of regular daily activity, open to everyone. It is permanent, regular.

: various business in the neighborhood, located mostly on streets that have already been remodeled over the last few years.

calligraphy, etching, tailors, shoemakers... the area is full of artisans, though many of them are at risk of going out of business.

typical buildings in Beijing; residencies par excellence of the Hutongs . The vast majority of them are abandoned, and they are completely adequate to be used either for installations, exhibitions or architectural remodeling. They are scattered throughout the area.

Street Tricycles furniture : thereâ&#x20AC;&#x2122;s a lack of furniture intended for children, street lighting and containers for garbage collection, among others.

pilot

: Dashilar is responsible for the rehabilitation costs in its area. It is the program with the longest-term collaboration; it requires commitment and an extended timeline beyond the BJDW.

there are three large tricycles, which can be used, and have been, every year as a public information point, besides being redesigned every year. These tricycles circulate during the week throughout the district.

Opening Party

: every year at the BJDW there is an opening party with a street parade in Dashilar.

bodies criteria and project selection

his selection has been made keeping in mind the idea of creating a program that respects the features of Dashilar and enhances long-term projects, collaborations, and to bring design and its different aspects and processes closer to the neighborhood. Collective projects have been supported by individual shows, and have also focused on those projects that can more easily generate an exchange or a participatory community process. It has also been intended that the selection of projects generates other activities, mainly lectures and workshops

Figure 1.

Figure 2.

Figure 3.

allioli

CASA DE BARCELONA

meet the twin

: interventions into the neighborhood [the frontiers of design]

welcome to Barcelona [the guest city DNA & alternative pavilion]

: one idea and two heads [a dialogue between both cities representative designers]

allioli

: projects based on the opportunities they offer for long-term collaboration and use and creation of public space. These are projects that involve the community and are not just exhibitions. While each project is unique in its aims, all of them have in common an interdisciplinary point of view on design. That means they explore the frontiers between design and other disciplines, with a focus on how design tools and dynamics can be used to open new borders for creativity. Design as the main post-art tool.

Figure 1.

Mapping Urban Farming Map of Culinary Process Objectual Magazines Outdoor Cinema Brossa B&Babel

[ Telenoika ] Mapping

A project where Beijing and Barcelona interact with each other. It is a confluence, dialogue and exchange of culture, urban identity, cultural backgrounds, folklore... It is a presentation of Barcelona but at the same time a presentation of Beijing. A spectacle for diversity and confluence, for understanding and tolerance, and to create a visual bridge between the two cities. An approach to two different urban realities and their citizens. All with an intense creative touch.

Telenoikaâ&#x20AC;&#x2122;s work embraces the relationship between architecture and technology, using a language of design applied to audiovisual work. As a collective they develop their own software. That opens the door to technological elements of design understood as language, semiotics and applied technology. In Barcelona, Telenoika, over the years, has developed a wide range of educational approaches and technologies for the general population, emphasizing their direct relationship with the Raval, the neighborhood where the headquarters of the group are located. They offer workshops and seminars and they have a great involvement with the community.

Mapping is a daily visual show, an artistic and cultural attraction to the area of Dashilar. Audio and video content are made-up of images and sounds from both Barcelona and Beijing. It is designed to be a kind of visual symphony on a specific architecture that serves as a link between the two cities.

www.telenoika.net Guanying Si (Dazhalan Xijie)

25/09 to 03/10 every day at 8:00pm and 8:30pm

Telenoikaâ&#x20AC;&#x2122;s mapping show at Festival das Artes de Macau, 2014

detail from Telenoika’s mapping at Cal Massó, Reus 2010

3D grid and sketches for mapping at El Molino

Festival MOT, Girona

Warp-map

images from the re-opening of the cabaret, El Molino, Barcelona 2010

Telenoikaâ&#x20AC;&#x2122;s mapping standard working process

pictures from different locations and mapping shows: Macau, Desio, Barcelona, C贸rdoba, Perpignan, Albacete, Reus, Macau, Figueres...

[ re:FArm the city ] URBAN farming A siheyuan transformed into an eco-building for urban farming. At the same time it contains a small exhibition by Re:Farm the City which addresses eco-design, ecology values, and domestic and urban strategies for recycling.

During BJDW the space will host different workshops daily which will be open to the public on subjects like learning how to construct different gadgets for humidity control, compost, water cycles, and seeding. Come and have a drink on our eco-bar with aromatic herbs.

Re:Farm the City develops open tools for urban farmers and is dedicated to providing people with tools to easily create, manage and visualize their urban farms; bringing the rhythms of nature, and all its diversity, richness and complexity to citizens; and to creating social networks, software and hardware to help the production and consumption of products produced locally. With techniques and methods that respect the environment, Re:Farm the City promotes sustainable agriculture, science, plant biodiversity and the use of local cuisine recipes, bringing rural traditions and wisdom to cities, working toward a more balanced society that is better educated, richer, healthier, and ultimately more sustainable.

The building up of an orchard open to the community and which will belong to the international network of orchards Re:Farm the City. There will be multiple workshops for the creation and application of hardware design and recycling, to be used to create the various elements of the orchard, including the implementation of composting elements.

www.refarmthecity.org Tanâ&#x20AC;&#x2122;er Hutong, 23

23/09 to 03/10 open from 10 am to 8 pm

City trash, Paris Recycling is something more than just reusing things; it involves an ethical approach to consumption, and a holistic strategy for work and daily life.

detail of a farm structure, Barcelona

Workshop, Barcelona

structure of a large composter, New York

Tsinghua workshop, Beijing

Workshop, S達o Paulo

scavenging for parts

board with sensors for the farm

Lâ&#x20AC;&#x2122;hort del circ, Tarragona. A public and collective orchard surrounded by the Roman ruins

detail of a low budget watering system, Wien

mini mobile mint farm, Wien

small urban farm on a rooftop

seed exchange, Paris

[ bestiario+Ferran Adrià ] Map of Culinary Process

Graphic installation representing the long-term collaborative project between Adrià and Bestiario. Map of Culinary Process is the new project commissioned by master chef Ferran Adrià to visualize everything involved on the act of cooking. The collaboration between them resulted in an exhibition at the The Drawing Center in New York in January 2014, and El País pavilion at Arco Art Fair (Madrid). A single space completely covered by a specific site display of visual data art. Cooking and creativity walk side by side, from anthropologic basis to deconstruction of food. An evolving experience to get inside a shared creative process. A sensorial display using graphic and plastic elements.

Bestiario is an internationally reknowned information design studio, specializing in data visualization, based in Barcelona and Bogotá. Bestiario is a recognized leader in the market of data visualization and its work is regularly featured in the specialized press. They were awarded the Ciutat de Barcelona Prize for innovation and were one of the 5 finalists of the IBM’s Smart Camp 2013. Ferran Adrià is considered one of the best chefs in the world. His now defunct restaurant el Bulli had 3 Michelin stars and was one of the best restaurants in the world. Adrià is well known for creating “culinary foam”. He is famous for mixing science and cooking. Adrià is set to open the El Bulli Foundation in 2015. Yangmeizhu, 97

Data art of the resulting from the collaboration between Bestiario and Ferran Adrià. Translation of technics, history and process of cooking into graphic and plastic elements.

23/09 to 03/10 open from 10 am to 8 pm

Map of Culinary Process at the El País stand at ARCO’14, Madrid

partial view of “El País” stand at ARCO’14 Bestiario was in charge of the entire project, graphic design, stand, furniture, display system...

Ferran Adrià interviewed at El País stand at ARCO’14

Map of Culinary Process, working sketch. Actually, Bestiario drew some seventy-odd sketches until they achieved the desired result, which fit what they expected and expressed every single concept that Ferran had in mind.

Map of Culinary System

Map of Culinary Process

Map of Gastronomic Process

Hyperhabitat (pictures from the exhibition) Installation for the Biennale of Architecture in Venice along with Vincent Guallart. Bestiario built an interface showing the relationships between objects in a home.

ÂŠBestiario

Zaragoza traffic map sequence

Objectual Magazines

Many of the most experimental or interesting designs are not made by designers nor published in mainstream editions. Objectual magazines can be seen as the most evident point where art and design come mixed together into a single work. As collective expressions these magazines are the best tool to understand the cityâ&#x20AC;&#x2122;s culture and its creativity, specially the most radical and avantgard. Barcelona is a city that has been the birthplace of multiple objectual magazines. Long before Picabia published the first â&#x20AC;&#x153;391â&#x20AC;? in 1917, the magazine as artwork was already common tissue. Like mobile galleries or museums, a long list of avantgarde artists and publishers had been involved in them, locally and worldwide. Half exhibition and half library with many examples of objectual magazines and rare editions from Barcelona.

Many magazines had been for a long time the key meeting point for experimental artists, theorists and languages. From Dada to other movements, these magazines have been always a natural way to create synergies and reciprocities, collective projects open to any form and format.

Quanyechang

Show of objectual magazines: Cave Canis, Fenici, Ă&#x2C6;czema, Al Buit... functioning as a library. The magazines will be available to visitors during the exhibition.

23/09 to 03/10 open from 10 am to 8 pm

â&#x20AC;&#x153;Al Buitâ&#x20AC;? Each issue contained different works placed inside a vacuum-packed plastic bag. Once the magazine was opened it could not be closed again. This magazine was published in Barcelona from 2002 to 2004. It appeared every 3 months with every solstice and equinox. It was born with its own death already planned - after 10 issues. The last one is a catalogue as a murder novel, containing all the works published. Many of its contents were scattered around the city and some only visible during the presentations, which always occurred in public areas like the subway line, a square, the beach... It was basically handmade and it used different artisanal techniques for serial reproduction. Every object was serialized for 500 copies.

Intervenció Occidental by Plàcid GarciaPlanas, a work made en situ in Iraq during the war.

Some contents of “Al Buit” were only visible or accessible en situ. Not all contents were inside the bag, the city was used as a container too. In this case, a graffiti by Zösen, “Extremo Flamable”, painted on L’Atelier walls.

Example of reproduction technique used for the ‘Al Buit’ edition. In this case a drawing by Jesús Galdón was painted on a piece of wood using the scraps of the same wood to reproduce the painting with smoke. Almost all the elements for the 10 issues were handmade, obtaining a limited edition of 500 copies of each artwork.

“La Más Bella” is probably the objectual magazine in Spain that has been around the longest.. Diego Ortiz and Pepe Murciego started this publication more than 20 years ago. A huge variety of formats are included in all of its issues. Every one is structured around a theme and materialized with a unified object metaphor. In this case the issue was called “Anda” (walk).

“La Más Bella”, Tú A complete collection of wallet items, each one an art piece: experimental music, action, painting, pictures, poetry... More than 25 artists inside. Made in 2003.

“La Más Bella”, De pega

“La Más Bella”, Física y política

â&#x20AC;&#x153;El Naufraguitoâ&#x20AC;? Box: display system and complete collection format for this minimal and very small edition.

detail of an inner page

â&#x20AC;&#x153;Cave Canisâ&#x20AC;? Perhaps one of the most extraordinary objectual magazines ever published. It contained more than 10 pieces of work from different artists in each issue, all limited editions, and by very well-known artists worldwide: Bob Wilson, Lawrence Weiner, Antoni TĂ pies, Hannah Collins, Perejaume, Alfredo Jaar... Always in the same format of a box made with cardboard, the cover contained a single letter of its name designed by representative graphic designers from Barcelona. The complete collection is a portable gallery, a magazine that spans fetish and art collection. From postmodern artists to the most contemporary ones this issue #9 has inside of it a veritable panorama of the last 20 years of art in Catalonia from all disciplines. It appeared with a manifesto every 3 months and was presented with a party for its subscribers in different locations of the city.

Outdoor cinema

One common activity for summer is the cinema au plein air. Almost every Town Fair has its night for outdoor cinema. With a different program each night highlighting Barcelona film directors, artists and platforms with a design-related approach to cinema, we will present a variety of films and understanding of moving images. Mediterranean Shots [26 September] Designing Cinema [27 September]: Segundo de Chom贸n Confusing Cinema [28 September]: Eugeni Bonet Sonar Cinema [29 September]: Sergio Caballero Art & Cinema [30 September]: Grup de Treball Painting Cinema [1 October]: Frederic Amat Poecinema [2 October]

Film selection to present the different layers and sediments that define Barcelona and build its personality and that of the creative professionals who live there. A plural showroom as a visualization for different filmic processes.

West Entrance of Liulichang East Street

Every night, when the sun closes its eyes, it starts an outdoor cinema, a selection of films presenting Barcelona and its cinematic transformations and culture.

23/09 to 03/10 everyday at 9:15 pm

Mediterranean Shots [26 September] Mediterranean Windows Leve productora This piece, conceived as a 6-screen projection, was originally intended to be shown at Naumon (the boat of La Fura dels Baus). That was in 2004 on the occasion of the opening of the Venice Biennale, and as a kick-off for the presentation of an International Workshop on Public Housing organized by the Mies Foundation Barcelona. Since then it has been contextualized in various exhibitions and even acquired as Audiovisual Installation for PhotoEspa単a in 2005.

stills from â&#x20AC;&#x153;Mediterranean Windowsâ&#x20AC;?

Mediterranean Shots [26 September] Acciones en casa David BestuĂŠ + Marc Vives A sequence of actions that are located in the normal habitat of a home. There are about a hundred or more. The careful staging is concealed under the disguise of a home video. The unordered list of concise statements or entries describing these actions give the whole piece a fickle but methodical rigor. Encompassing all the rooms from building entrance and staircase to the hall, from the kitchen to the living room, to the bathroom... A series of occurrences between surprise and incongruity. Poetic gag and slapstick, sculpture objects and senseless pantomime.

Mediterranean Shots [26 September] Peix de Plata Mich Micenmacher + Frankie De Leonardis A short film about those colors that form Barcelonaâ&#x20AC;&#x2122;s landscape. A visual hunt of sorts in typical locations that define the urban identity and activities through the city palette.

Designing Cinema [27 September] Various Films Segundo de Chomón Segundo Víctor Aurelio Chomón y Ruiz (17 October 1871 – 2 May 1929) was a pioneering Spanish film director. He produced many short films in France while working for Pathé Frères and has been compared to Georges Méliès, due to his frequent camera tricks and optical illusions. He is regarded as the most important Spanish silent film director in an international context.

Confusing Cinema [28 September] Tira tu reloj al agua Eugeni Bonet A free approach to the missing link which A free approach to the missing link which the Grenadian filmmaker José Val del Omar intended to use to finish his work, consisting of what he described as ‘Lyrical Documentary’, ‘Cinegraphies’ or ‘Elemental’. ‘Elemental’ is a poetic extension of documentary style. Following the elements of water, fire and earth that make up his Elemental Triptych of Spain, Val del Omar wanted to add a fourth: film as a vertex and vortex of all his work. New images of Granada, the counterpoint of the Arab-Andalusian culture that Val del Omar deeply felt, with the hurried glance of tourist hordes, give way to dynamic ecstasy, progressively abstract and bursting images of a time without a watch, no space, no feet nor ground...

stills from “Tira tu reloj al agua”

Sonar Cinema [29 September] Ancha es Castilla / N’importe quoi Sergio Caballero A horror movie with a sick sense of humor that tells the story of a girl possessed by the devil who performs exorcisms with her family to expel the evil inside. It is a short film in which the characters are made of pieces of food and inspired by Goya‘s black paintings. As is typical of Caballero’s films, the plot and dialogue were developed after the shoot. The result is disturbing, crude and filthy: Caballero’s most punk movie to date.

still from “Ancha es Castilla / N’importe quoi”

Sonar Cinema [29 September] Finisterrae Sergio Caballero Finisterrae tells the story of two ghosts who are tired of living in the land of shadows, and decide to walk the â&#x20AC;&#x153;Camino de Santiagoâ&#x20AC;? (the pilgrimage route to Santiago de Compostela) to the end of the world. Once there they will begin to live a mortal earthly life in the land of the living. It is an introspective journey through inhospitable landscapes, during which they meet strange beings, wild animal and surreal characters. They must deal with unexpected situations, face their own demons and reckon with the doubts that arise from the fact that they are ghosts.

Art & Cinema [30 September] Grup de Treball â&#x20AC;&#x153;Grup de Treballâ&#x20AC;? (Work Group) was a heterogeneous group of artists and intellectuals, who decided at a certain point of time - very specific to the cultural and political conditions right before the democratic transition - to form a group and achieve a position in the field of visual arts that was committed and involved in the political practices and backgrounds of each of its components. From 1973-1976 they developed and introduced performance languages and conceptual art, similar to Fluxus, and created a multi-disciplinary avant-garde movement within the Catalan and Spanish context.

Painting Cinema [1 October] Various Films Frederic Amat One of the most representative Catalan contemporary artists, Frederic Amat is well-known as a painter, and has been developing a very personal approach to cinema from the unique perspective of a painter. His films explore his own poetic perspective of unfinished cinematic works from avant-garde poets and writers. “Viaje a la luna” is the first García-Lorca script finally converted into a real film. “Foc al Càntir” is a Joan Brossa script full of this poet’s personal world. “Aullido” is based on Cabrera-Infante. Literature, poetry and painting mixed into moving images. No more “ut pictura poesis” without adding “film”.

“Viaje a la luna” bill and shooting

Poecinema [2 October] Various Films Carles Hac Mor, Ester Xargay, Eugenio Tisselli, M铆riam Reyes, Gerard Altai贸 Poetry made into films without the need for writing. Pure text in a filmic language. Moving images can be treated as a textual material, as plenty of artists and filmmakers have been doing for many years. This last night of Barcelona-filmed creativity will offer a selection of the most representative experimental and unclassifiable poets.

Brossa

To present Barcelona as a highly creative place for design without the presence of Joan Brossaâ&#x20AC;&#x2122;s visual poetry would be like making a ham sandwich without the tomato on the bread. There are many designers who will say that they are sons of the work of this poet. It makes sense to place graphic design as an invention derived from visual poetry, in its most contemporary sense. The hybrid field between poetry and design has been since before Concrete Poetry a fertile ground for the richest creativity. From Dada and Futurism, designers and poets were often one in the same. Work with signs does not distinguish between text, image or type. A selection of reproductions of Joan Brossaâ&#x20AC;&#x2122;s visual poems. An astonishing and refreshing point of view on how to use design to make something new covering the streets of Dashilar. This poet is perhaps one of the most important Catalan writers in the 20th century. Together with Nicanor Parra and Marcel Broodthaers, they brought poetry into new territory.

Joan Brossa (1919-1998, Barcelona, Catalonia) was a Catalan poet, and can be considered a graphic designer, playwright, and visual artist, as well. He wrote all of his work in the Catalan language only. He was one of the founders of â&#x20AC;&#x153;Daual-Setâ&#x20AC;? and one of the leading early proponents of visual poetry. Although he was in the vanguard of the post-war poets, he also wrote hundreds of formally perfect sonnets, odes and sestinas as well as thousands of free and direct poems. His creative work embraced every aspect of the arts: cinema, theatre (more than 360 pieces), music, cabaret, the para-theatrical arts, magic and circus.

A street exhibition of visual poems by Joan Brossa, and a small lecture room with his books.

www.fundaciojoanbrossa.cat DSL streets + Sanjing Hutong, 21

23/09 to 03/10

Visual poem for the exhibition at Joan Prats Gallery, conception 1967

untitled, 1969

untitled, 1970

Spain, 1971

untitled, 1971

Duel, 1982

Signs, 1989

untitled, 1989

Joan Brossa in his studio (Balmes street), 1975

Joan Brossa with an A in his hand, 1974

Joan Brossa performing magic, 1989

[ jesús galdón ] B&Babel

An augmented reality project between design and art. The first steps in designing a city were dedicated to label the streets. Cities are like a big jumble of different things where every single drawer has a sign: everything has its own name. Partly, the order and organization of the city is set by those business and street signs that guide us on our urban journeys. Design visualizes what language names. B&Babel dispenses with written language and instead uses visual language. The Western iconographic element of the phylactery is the container of a universal language: the color. At the same time, places generate their own language, they name things after their special natures. Thus, the designs of camouflages blend in with the characteristics of the place. This is the element chosen to identify place and language in connection with colour: each culture has a different sense or symbolism in connection with colour, so every culture has a particular geography that ‘names’ it; every culture has its language and every culture organizes itself around their basic needs: trade, exchange, communication. In a globalized world, the identity of a language tends to disappear, to camouflage itself behind a uniformed culture without geography or place. B&Babel wants to make us think about this idea from the thesis of ‘designs without names’, ‘naming’ with the designs of those virtual signs and their colours. There will be 10 spots in Dashilar quarter in Beijing and “Poble Sec” quarter in Barcelona where the virual installations will be shown.

Jesús Galdón works as a fine artist while also working in museography and exhibition design with his graphic design l’Estudioh!, which was founded more than ten years ago. He has designed exhibitions for the Archaeological Museum of Catalonia (Barcelona), the Ethnological Museum of Barcelona, the Arts Santa Mònica creativity centre (Barcelona) and the Monastery of Pedralbes (Barcelona) among others, and he carried out projects of museography for the Archaeological Museum of Catalonia and the Ethnological Museum of Barcelona.

Projections of virtual exhibitions in augmented reality, simultaneously in Barcelona and Beijing. And exhibition of original artwork and images captures from both cities’ locations.

www.bandbabel.net phone screens + Tan’er Hutong, 15

23/09 to 03/10 open from 10 am to 8 pm

some telephone screen shots of different Barcelona’s locations (MACBA, Arts Santa Mònica, Sagrada Família) from the augmented reality project “Història de l’art sense noms”

some telephone screen shots of different Barcelona’s locations (Montcada, Rambles, Tàpies Foundation) from the augmented reality project “Història de l’art sense noms”

To say nothing (Sanskrit), 2013 aluminum 2000 x 190 x 2mm Polyurethane paint Babel Project, 2013 Jes煤s Gald贸n

casa de barcelona

: Located in a single building, it is divided into several environments, each directly related to the city of Barcelona rather than to a specific artist. A central headquarters in Dashilar, functioning as a node for various interventions scattered around the neighbourhood. There are different types of displays, mostly based on graphic elements, meant to create spaces in which Beijingers can approach the city and its personality. A suite of experience rooms, that work as artefacts and theatrical elements to create a sort of home or fair show room that welcomes visitors on behalf of the city.

Popular design and Author design B from Barcelona BCN Supermarket Catalan Republic Posters Present Continuous BCN Library Barcelonaâ&#x20AC;&#x2122;92 Locus Barcelona Tourrorism Urban Action BCNCreation Makers Figure 2.

[casa de barcelona] Popular design and Author design Selection of objects that seeks to establish a dialogue between traditional Catalan designs and contemporary designs by presenting some of the same kind of objects from each. Some of the traditional designs are quite impossible to improve upon. Striking a perfect balance utility and beauty, these elements are clearly linked to their cultural landscape. To take on designs that has been working forever as iconographic symbols and reshape them or transmute them in substance is a way to open and renew heritage without denying it, and it is a path to creating new ways to interact with the environment, as well.

Pa amb tomàquet (bread with tomato) SPAMT, Martí Guixé The snack you can eat while surfing the net. SPAMT was presented on February 1997 in H2O Gallery (Barcelona). You can eat Techno-tapas underwater, or while driving a motorcycle, or during the opening of a design exhibition. SPAMT is also ideal for city demonstrations and Internet surfing.

Barretina, folkloric Catalan hat

Neobarretina, Gerard MolinĂŠ Redefinition of the traditional hat with an invisible zipper that respects the traditional shape and offers an array new possibilities.

Porró, collective jug for drinking

Coporrón, Azúamoliné Mutation of a wine glass that allows you to drink from it like a Porró. It recalls the traditional way of drinking. An encounter between sophistication and folklore with an air of festivity.

Traditional glass oil dispenser

Rafael Marquinaâ&#x20AC;&#x2122;s oil dispenser Mixing an oil dispenser with a laboratory test tube, the result is not only a more stylized shape but also a perfect anti-drip system.

Mocador de Farcell, cloth with a folkloric pattern used to pack and transport things anywhere.

Bossa catalana, Azúamoliné Bag made by folding and sewing a “mocador de farcell”, simple, practical and it retains the same functions as the original cloth.

Kuaizi or chopsticks, a Chinese classic

Twin-One, LĂŠkuĂŠ Made by a very creative kitchen utensils brand, this fork and knife can be combined to become chopsticks, the perfect solution for any situation. Or perfect cultural understanding?

Castells, declared Intangible Cultural Heritage of Humanity by the UNESCO is one of the most typical Catalan activities.

El nan casteller, Compeixalaigua A wood game for constructing Castells.

Casteller: the participants building a human tower

Acotxador: the one who holds up the last â&#x20AC;&#x2DC;castellerâ&#x20AC;&#x2122; to climb the castle

Enxaneta: the kid who climbs to the top and finishes the castle by raising one arm

Càntir, a traditional big pottery jar to keep water fresh

Rebotijo, Martín Azúa Modernization of the jar to the left by combining a bottle of water with a “càntir” that allows for a tabletop version with the same functions for daily use.

Oranges pack in a net

Frutero Malla, Curro Claret Minimal design for an ethical reutilization of the fruit net bags as the basic material for building a fruit bowl. â&#x20AC;&#x153;Finish it yourself â&#x20AC;? sustainable and responsible design.

Ham

El Jam贸n de la crisis, Juli Capella A ham for these times of economic crisis. An affordable inflatable reproduction of the well-known Spanish ham that allows you to impress and astonish everyone, including yourself.

[casa de barcelona] B from Barcelona Over the years the Council of Barcelona developed many logos and public campaigns, involving some of the best designers in town. By presenting the materials that have been created along the way it is possible to trace their development and the strategy to the present with the city as a brand. There are two interpretations to be found, the first a narrative on visual changes and concepts that has evolved with the city, and the second an intra-historic explanation of design in Barcelona and its principal agents.

Artigau

Perico Pastor

Manel Esclusa

Nazario

Jordi Benito

Antoni TĂ pies

[casa de barcelona] bcn supermarket Basic products elaborated and designed in the city that have become a classic landscape and iconic for the city and its local imagery. Some of these products are especially well known in China.

Chupa-Chups logo, designed by Salvador Dalí in 1969

Chupa Chups is a popular brand of lollipop and other confectionery sold in over 150 countries around the world. The brand was founded by Enric Bernat in 1958, and is currently owned by the Italian multinational corporation Perfetti Van Melle. The name of the brand comes from the Spanish verb chupar, meaning “to suck”. Bernat got the idea of a “bonbon with a stick” from watching a mother get frustrated as her child got sticky hands from melting sweets. Bernat felt that at that time, sweets were not designed with the main consumers — children — in mind. Shopkeepers were instructed to place the lollipops near the cash register within reach of children’s hands, instead of the traditional placement behind the counter.

Anis can be considered the most popular alcoholic beverage made in Catalonia since the XIX Century. Working class movements and scientific discoveries were represented in the names and labels. Anís del Mono (“the monkey’s anisette”), strongly related with Modernism, is quite an institution and has been produced since 1870. Advancing with the times in their advertising and design, the first posters were the work of Ramon Casas. The label, with a monkey holding a scroll and a bottle, is in fact a caricature of Charles Darwin, to confirm it is true we come from the monkeys and not from Adam and Eve. The scroll has a legend printed on it that says “It’s the best,. Science said it, and I don’t lie”. It is the anisette of choice in Ernest Hemingway’s The Sun Also Rises and Malcolm Lowry’s Under the Volcano and the bottle appears in many paintings from Picasso to Juan Gris. The characteristic diamanted bottle design was inspired by a perfume from Paris that the founder, Vicenç Bosch, bought there for his wife.

Since cacao was introduced from America to the Old World it became one of the most exquisite and popular beverages. The font very much resembles the Coca-Cola font, and in a funny way the label and logo design also makes us think about America too. It all began in 1931 when Marc Viader Bas travelled to Budapest to attend an International Trade Fair with his son Joan. As a demonstration of the hospitality of the Hungarians, the Viaders were invited by one of the commissioners to attend his daughter’s wedding. At this wedding, shortly before midnight, a refreshing cocoa and milkbased drink was served, which really got Joan Viader’s creative juices flowing. At the time, there was nothing even slightly similar available on the Iberian Peninsula. Cacaolat became the first industrially manufactured cacao smoothie in the world. The painter Joan Gil i Gil created a character to reinforce the product’s attributes. The result was Pepi, an athletic boy walking to school with his satchel and an enormous bottle of Cacaolat on his back. From that point right up to the present day, Pepi and Cacaolat have been inseparable advertising elements that have evolved through time to its current version.

Originary from Capellades, a town famous since the Middle Ages for its paper industries, Smoking were one of the earliest factories to produce rolling papers. 1725 is the earliest documented reference of this company. At that time the Miquel family made paper by hand in mills powered by the Anoia river. It was not until almost 100 years later that the Miquel family started specializing in cigarette paper. Cigarette paper booklets first appeared in the 19th century and their international brand, Smoking, was introduced in 1924. Miquel y Costas & Miquel is now one of the largest cigarette paper manufacturers in the world. Carles Vives created the popular packaging in 1929. He was one of the pioneers of graphic design and packaging, and created amazing pop-ups. He kept working through the entire tumultuous century untill his death in 1974.

Picture taken on April 2, 2009 of Daniel Carasso, 103 years old, son of the founder of the food group Danone. His father named the yogurt after him, Danon was his nickname.

Currently the most best-selling yogurt in the world, Danone was founded by Isaac Carasso in Barcelona in 1919 on Carrer dels Ă&#x20AC;ngels 16 (Raval). To treat the many local children suffering from intestinal disorders, he introduced yogurt â&#x20AC;&#x201D;a product widely recognized for its health benefits in the Balkans, yet unknown in Spain at the time. Doctors in Barcelona prescribed yogurt for their patients because they were aware of research into lactic ferments by Nobel laureate and Pasteur Institute director Elie Metchnikoff. This Russian scientist was the one who discovered streptococcus thermophilus and lactobacillus delbrueckii subsp. bulgaricus, the agents that produce the fermentation of milk. In its beginnings it was only produced for the city of Barcelona, and sold in pharmacies. Isaac Carasso made a deal with the tramway company to delivery the empty glasses to the nearest pharmacy. The yogurt was made by night, and the tramway stopped anywhere just to deliver it for breakfast.

Cola-Cao, real cocoa powder, was one of the first instantaneous cacao drinks, and began to be commercialized in 1946. For its energetic characteristics, it was the drink of champions. It has been marketed in association with the Olympic Games and other sporting events, and was on official Olympic food at the Barcelona ’92 Olympics. The “Cola Cao song”, used to promote the product in the 1940s, is a nostalgia item and a big hit in Spanish advertising. Its first verses are still remembered by many: “Yo soy aquel negrito del África Tropical / que cultivando cantaba la canción del Cola Cao /...” (“I am that little black guy from Tropical Africa / who sang the Cola Cao song while harvesting”). Old colonial imagery and kid-friendly ideas in a curious mix for a breakfast classic.

Licorice-based cough drops, Juanola pills can be considered Barcelonaâ&#x20AC;&#x2122;s tiger balm. This is one of the most popular medicinal products, only sold in pharmacies, as well as becoming very popular as a candy. They w invented in 1906 in GrĂ cia (now a neighborhood of Barcelona) by Manuel Juanola Reixach, from a personal prescription. In 1908 he organized a popular cinema sessions, becoming one of the pioneers of advertising. Handmade (in the early years) with its unique rhomboid form, they are a local symbol and a true icon. The logo and its form resemble the subway labels. A strong link and connotation to the modern world, the industrial, social and technologic revolution that influenced their coming into being and perhaps their success.

Founded in 1856 by Louis Moritz, it is considered the country’s first beer company. The factory was one of the first buildings to be constructed outside the city walls. After many years and changes, finally the beer has come back to its original location thanks to Jean Nouvel’s renovation project of the old building. The beer is strongly linked to the cultural events in the city and very creative in its advertising and design. They host the Food Culture Museum by Miralda, work with the best designers, and have been using creativity as a trademark. Their renewal branding is a work by América Sánchez. This family-owned company is a strong example of extreme modernity married with tradition.

campaign in defense of Catalan public television by Pavlov

“Quinto”, the smallest and most popular bottle size for beer, 20cl

América Sánchez’s logotype

[casa de barcelona] catalan republic posters During the Catalan Republic and the Spanish Civil War the best illustrators and artists worked for the government, against the Fascists. The visual language they created established the basis for modern concepts of graphic design and created a complete language for propaganda and advertising worldwide.

“Smash fascism” by Català Pic, was one of the first propaganda images commissioned by the Generalitat (the Catalan Government) during the Civil War. It was one of the first posters to use photography instead of illustration. In the image the city’s iconic pavement appears in the background. And a swastika Nazi symbol is smashed by a Catalan man, wearing “Espardenyes”, traditional shoes made of esparto.

If during the revolutionary period Barcelona was known in Europe as The City of Guns due to the fervent activity of anarchist groups, during the Civil War it was also known as The City of Bombs. The fascist Italian and German aircrafts introduced aerial bombing and tested it all over Spain. Barcelona was one of the first cities where the civilian population was bombarded. It was the invention of the euphemistically called â&#x20AC;&#x153;collateral damageâ&#x20AC;?. Bomb refuges still exist today in different areas of the city and have been converted into living museums.

The Anarchist movement in Catalonia has always been very strong. Even today, the anarchist workers’ unions wield a good amount of power, the FAI and the CNT. The Catalan zone of the Republic was the only place where anarchism was brought into real practice, with a few collectivized towns that had no governments. In this illustration by Fontserè (one of the most recognized illustrators even after the conflict, he exiled to Mexico and later New York and he worked with Dalí and even in Hollywood) a reaper exclaims,“Freedom!”. The Catalan national anthem is precisely called The Reapers (Els Segadors).

With the radical changes in history after the Industrial Revolution, and the turning point of the October Revolution, plenty of Communist parties and factions appeared all over Europe. The Iberian Peninsula was for a while the hottest spot, after Russia, in the continent. Different groups presented themselves at the elections with a program for a united Iberian alliance regarded as the best solution for all national differences recognition under a unite workers front. The most relevant was the P.O.U.M., founded in 1935 as a communist alternative to the Comintern-aligned PCE. Stalin brought those aspirations to an end.

[casa de barcelona] present continuous Photographic work where past and present images from the same spot in the city are mixed together to reflecting the evolution of the city. This work has been exhibited previously by the Barcelona City Council Photo Space, and it was created by Josep Maria MartĂnez Tamborero.

Canaletes Kiosk: Placed just next to Canaletes fountain, at the top of Les Rambles, this was a very popular beverage kiosk, especially wellknown as a meeting place for the “Culés” (the Barça team followers) to comment the team result. This seems to be the origin of why even today it is the place to celebrate the team’s victories. The kiosk is not there any more to have a drink and talk about football, but the fountain remains. Since s.XVI it is said those who drink from the Canaletes fountain will return to Barcelona. It is an emblematic spot of the city, as it was placed outside of the Roman walls and it was the first fountain you would encounter when arriving to the city gates.

Les Rambles Florists As showed in this image, this photographic work is constructed by mixing contemporary images with past pictures. Barcelona citizens have always been walking up and down Les Rambles. The street has been for many centuries the central alley and corridor of the city. It was the most active and commercial street, with many wellknown businesses and stores, the opera house, theaters... Specifically it is the â&#x20AC;&#x153;Florist Ramblesâ&#x20AC;? because it was the part of the Rambles where flowers were, and still are, being sold.

Portaferrissa: This was one of the entry gates of the city made with iron, as the name of the street contnues to evoke: porta (door) ferrissa (iron). Located at the central area of Les Rambles it was one of the main doors to enter the city in the Middle Ages. â&#x20AC;&#x153;Ramblaâ&#x20AC;?, as the name explains, is an Arabic word meaning stream. The most touristic and famous street of Barcelona was an area flooded with rains in the past. For many years Barcelona was an Arabic territory too.

[casa de barcelona] bcn library A collection of books published by the Barcelona City Council on topics ranging from urbanism and architecture to design. Itâ&#x20AC;&#x2122;s a huge library to reach all corners and all kinds of knowledge about the Guest City.

[casa de barcelona] FAD LIBRARY Collection of books published by FAD, a private, independent and not-for-profit association that has the objective of promoting design and architecture as part of the countryâ&#x20AC;&#x2122;s cultural and economic life. Founded in the year 1903, the FAD has become the first point of reference for design and architecture in Catalonia and Spain, thanks to its commitment to the ongoing task of promoting creative culture through exhibitions, professional talks, prizes and events. The FAD boasts over 1500 associated professionals, who receive abundant information on current affairs in disciplines related to design and architecture. In a voluntary manner, the members can form part of the boards of directors of the different associations with the purpose of organising all types of activities that raise societyâ&#x20AC;&#x2122;s awareness of the functions of good design.

Disseny Hub Barcelona Building

The seven-story Museu del Disseny de Barcelona is located on the edge of Plaça de les Glòries, next door to Jean Nouvel’s Torre Agbar office tower. It is an angular metal-clad structure designed by a local architecture studio, MBM Arquitectes. Due to the differences in ground levels around the site, part of the building is buried underground and has public entrances on two of its floors. It is the actual location of the FAD.

[casa de barcelona] locus barcelona l’oucomballa There is evidence from the 16th century that acolytes would place a dancing egg on the fountain of the Barcelona Cathedral’s cloister. To accomplish this, the egg would have been emptied, with wax used to fill the hole and add some weight. When placed over a water jet from a fountain, the egg starts turning without falling, and thus “dances.” Generally, fountains with a dancing egg are also decorated with seasonal flowers and fresh fruits, like cherries, which cover the bowl of the fountain, as well as weaver’s broom and carnations. In Barcelona a dancing egg is placed in several locations within the Gothic Quarter during Corpus Christi: Barcelona Cathedral, the Casa de l’Ardiaca, in addition to the courtyards of the Ateneu Barcelonès, the Archives of the Crown of Aragon (at the Lloctinent Palace), the Royal Academy of the Arts of Barcelona, Frederic Marès Museum, the cloister of the Monastery of Jonqueres (adjacent to the Puríssima Concepció basilica), Centelles Palace, and the History Museum of Barcelona.

Oucomballa Casa de lâ&#x20AC;&#x2122;Ardiaca

[casa de barcelona] locus barcelona caganer A classic figure for the traditional nativity scenes in every home in Barcelona, instead of a Christmas tree. Along side small ceramic figures rrepresenting Baby Jesus, Joseph, Mary and the Wise men, the classic caganer represents the traditional peasant man and woman, in folkloric dress and hats, answering natureâ&#x20AC;&#x2122;s call (yes, defecating). In modern times a huge variety of figures appear every year, representing celebrities from politics, football, and and show business. Itâ&#x20AC;&#x2122;s a great example of Catalan humor and life understanding.

classic caganer

Caganers stalls at the Santa LlĂşcia Fair, an artisanal Christmas street fair in front of the Cathedral with ornaments for the Christmas Tree, items for the nativity scene...

[casa de barcelona] locus barcelona bcn posCard

An LP compilation of different songs from various languages which all have Barcelona as the main theme. This LP was put together as an art piece by Miralda together with Sisa. It contains live recordings from the city in the 80â&#x20AC;&#x2122;s. It is a collectorâ&#x20AC;&#x2122;s item and a rare edition, made on the hatching of contemporary art and freedom, after Francoâ&#x20AC;&#x2122;s dictatorship.

BCN postcard LP

[casa de barcelona] locus barcelona beach The sea and the beach, now a key element in Barcelonaâ&#x20AC;&#x2122;s urban landscape, was for many years a totally ignored part of the landscape of Barcelona. It was in preparation for the 1992 Olympic Games that the city â&#x20AC;&#x2DC;re-discoveredâ&#x20AC;&#x2122; the beach as an essential part of itself. In any case, it is the Mediterranean sea that is perhaps what anyone who lives along its shores misses the most when away from home.

[casa de barcelona] locus barcelona bcn pavement When walking around Barcelona one thing not to be missed is the very sidewalk under your feet. To walk around Barcelona is to walk over a constant and regular pavement. The urban landscape is codified and arranged, organized, ready to be used. A collection of beautiful cement tiles dresses up the cityâ&#x20AC;&#x2122;s skin.

Postcard from Escofet & Co, the main producer of Barcelona’s pavement, with the city’s most common models.

Image of the pavement tile designed by Antoni Gaudí with motifs inspired by the natural world and created for the floor of Casa Milà. They are currently placed in the sidewalks of along Passeig de Gràcia.

[casa de barcelona] tourrorism What is the point of view of a tourist about the city? What are the spots that every tourist visits in Barcelona? Is there any specific mood for visiting the city? How does globalization and the mass tourism that comes with it impact the city? And where is the frontier between art or design and simple homemade youtube videos? Is technology a tool to bring creativity to anyone?

[casa de barcelona] urban action

Architects, designers, artists and activists have plenty of groups that work to constantly to refine or redefine Barcelona. Many of these groups are completely independent and run on alternative ways of work and living. This will be a show on various urban architecture and urban activist groups based and their collective mechanisms on constructing public space.

[casa de barcelona] bcn creation makers

There is a total of 9 Art Factories in the city. This exhibition will showcase original projects from each one of them, and based on each Factory team’s own selection. The Art Factories programme is based on transforming disused spaces into new powerhouses of culture and knowledge. The goal is to put creativity, knowledge and innovation at the heart of the city’s policies. Launched by Barcelona City Council’s Culture Institute, the project meets a longstanding demand by creators and collectives for spaces equipped for artistic creation and research. The Art Factories are therefore ideal spaces for cultural innovation and production. The end goal is to see culture as one of the city’s strategic assets as it develops itself economically, socially and as an urban space, as well as boosting its inhabitants’ creativity. Creativity here should be understood in its broadest possible sense, embracing artistic skills, intellectual exchange, critical thought, scientific and social research, and leisure.

In addition, the Art Factories also aims to offer young creators the opportunity to take their first steps towards honing the skills they will need on their on the path towards professionalization. Barcelona Art Factories is an integrated programme that works by fostering collaboration and forging ties â&#x20AC;&#x201C; a new model of management that eschews the usual trend of government administrations to create uniform, standard management networks. It works directly with the different groups that run the facilities, who are the ones that really shape and structure the project and make it grow.

FABRA i COATS ground floor - 1.884 m2 first floor - 1.073 m2 second floor - 772 m2 third floor - 984 m2 total - 4.713 m2 Artistic uses: visual arts performing and musical arts multi-disciplinary studies multimedia Functions: training creation production promotion fabraicoats.bcn.cat

ATENEU POPULAR 9 BARRIS Space: auditorium/theater 300 seats stage 14x10 meters gym - 220 m2 4 rooms (6-10 m2) rehearsal space - 10 m2 Coffee-bar total - 3.000 m2 Artistic uses: circus and performing arts Aerial dance music Functions:

ateneu9b.com

supporting artistic production promotion and creation of circus acts training and social circus acts cultural programming

Space: small space - 66 m2 trapezoidal - 111 m2 rectangular - 130 m2 triangular - 170 m2 training area - 645 m2 staging space - 220m2 space for body work - 99m2 music space - 71m2 multi-purpose space - 82m2 incubators and entertainment area offices total â&#x20AC;&#x201C; 3000 m2 Artistic uses: LA CENTRAL DEL CIRC

circus Functions:

lacentraldelcirc.cat

artistic creation training continuing education research production promotion

LA ESCOCESA Space: ground floor - 480 m2 mezzanine - 111 m2 first floor - 480 m2 total - 1071 m2 Artistic uses: fine arts visual arts Functions: training production promotion

laescocesa.org

LA SECA Space: ground floor - 310 m2 mezzanine - 45 m2 first floor - 328 m2 second floor - 186 m2 total - 869 m2 Artistic uses: performing arts Functions: artistic creation production promotion

laseca.cat

NAU IVANOW artistsâ&#x20AC;&#x2122; incubator rehearsal spaces exhibition spaces residency exhibition rooms office space coffee total - 2000 m2 Artistic uses: performing arts Functions: training artistic creation production promotion nauivanow.com

HANGAR Set - 100 m2 Multi-purpose room - 200 m2 Workshops - 540 m2 Classroom - 50 m2 Construction workshop - 50 m2 Warehouse2 Ricsson Stage - 225 m2 Mezzanine- 50 m2 Warehouse3 Interactivity lab- 75 m2 Image lab - 75 m2 Co-working space -70 m2 Artistâ&#x20AC;&#x2122;s residency Ground floor- 80 m2 First floor- 63 m2 Artistic uses: hangar.org

fine arts visual arts multimedia

GRANER g space - 230 m2 m space - 90 m2 mt space â&#x20AC;&#x201C; 90 m2 p space â&#x20AC;&#x201C; 45 m2 total - 900 m2 Artistic uses: dance Functions: training artistic creation production promotion granerbcn.cat

SALA BECKETT / OBRADOR 1.000 m2 rooms rehearsal rooms Artistic uses: playwriting performing arts Functions: training artistic creation production exhibitions promotion salabeckett.cat

Inside Casa de Barcelona the public will find a huge variety of displays, installations, and approaches to the city. The main point is to get a glimpse on why Barcelona is the way it is, and why it hosts so many creative minds. At the same time many of the designers and architects who have been involved in the city for the last 30 years will be represented here, and a short historical panorama of design will be present as well through different works.

Sanjing Hutong, 21

Various display-rooms and installations, in different formats will welcome the visitors to get to know Barcelona and its personality.

23/09 to 03/10 open from 10 am to 8 pm

meet the twin

: Meet the Twin is a collaborative project between design studios, one from Barcelona and one from Beijing, where similar attitudes and works are explored by finding pairs of studios that share similar process and aesthetics. The aim is to create the basis for long term relationship between both citiesâ&#x20AC;&#x2122; designers.

lo siento+ruan qianrui vasava+ronald tau hey studio+nod young marta cerdĂ +cai peng hĂŠctor ayuso+marula

Figure 3.

A collective design show and at the same time a space to generate debates, discussions, and joint projects, and to establish a first contact for further connections between designers. This project is curated by Offf Letâ&#x20AC;&#x2122;s Feed The Future.

An encounter of design studios from Barcelona and Beijing that share similar attitudes and styles through exhibitions and workshops.

www.offf.ws Chaâ&#x20AC;&#x2122;er Hutong, 23

23/09 to 03/10 open from10 am to 8 pm

Getxo Photoâ&#x20AC;&#x2122;13 poster making-of, Lo Siento

Slowly Cooked Design, Lo Siento

The pinker tones, Lo Siento

Baguette bag, Lo Siento

Mr. Diaries, Vasava

10 Barรงa, Vasava

Adobe & Creativity, Vasava

Foodwars, Vasava

Agenda 2013 CCCB, Hey Studio

Oh my God, Hey Studio

American Taste, Marta CerdĂ

Granta, Marta CerdĂ

Menshealth, Marta CerdĂ

Custom Types, Marta CerdĂ

Mimetic Skin (Light Installation for SWFC Building Shanghai), Marula

Hot-Ice (Interactive Installation for Ermenegildo Zegna), Marula

Threads for A Constellation (Light Installation for Stella McCartney), Marula

Wakeup (Interactive Mapping for Kvadrat), Marula

Visuals in Real Time (for 500 by Gucci), Marula

Unlock (Mapping Design for the Shanghai Contemporary Art Fair 2013), Marula

Weekend, HĂŠctor Ayuso

Open Titles OFFF MEX 2014, HĂŠctor Ayuso

Related to memory, legacy and our heritage, both historical and contemporary. All that made the city as it is. It shows a long creative tradition and the potential as a creative city that is not an artificially projected attribute, but instead is based on our past to keep moving into future. It aims to present a significant, even if incomplete, panorama on what is happening today in the city. To show the diversity, excitement and contradictions, all positively evaluated. Because a living space is a space with conflicts.

The city as a laboratory where future proposals are being generated, and they predict a future full of creativity beyond clichĂŠs for tourism. Especially focus on those working with digital technologies and changes in urban environments.

credits CURATOR Gerard Altai贸

CATALOGUE DESIGN dezignzzzzztudio.com

PRODUCTION Gerard Altai贸 Meimei

TEXT Gerard Altai贸

EXHIBITION DESIGN dezignzzzzztudio.com TRANSLATIONS Gong ChuYing

CHINESE TRANSLATION Gong ChuYing IMAGES all images are free of copyrights or have been authorized for use by the artists

thanks Damià Martínez, Maria Lladó, Eva Sòria, Cristina Flores, Òscar Guayabero, Xi Jiarong, Jiang Cen, Neil Gaddes, Yijin, Qiu Keman, Compeixalaigua Designstudio, Ruth, Xavi, Curro Claret, Galeria H2O, Joaquim Ruiz Millet, Martín Azúa, Gerard Moliné, Martí Guixé, Paca Sola, Antoni Miralda, Josep Altayó, Anna Isern, Andreu Meixide, Miguel Gozalbo, Hernani Dias, Jose Aguirre, Andres Ortiz, Frederic Amat, Pepe Murciego, Diego Ortiz, De la Pulcra Ceniza, Naufraguito, Papermind, Museu del Disseny, Caganer.com, Marc Alòs, José Pérez Freijo, Jordi Torrents, Lin Lin, Pei Pei, Lis Costa, Jose Luís de Vicente, Mobles 114 Editions, Gabriel Moragas, Cristina Cerrada, Lékué, Carole Gueguen, Deborah Camañes, Eva Serrats, Eli Lloveras, Hamaca, Ruan Qianrui, Marula, Maite Guillem, Carles Giner, Núria Pascual, Maria Masoliver, Ione Hermosa, Juliette Beaume, David Marin, Víctor Muñoz, Toni Casares, Tere Badia, Sergi Botella, Kike Bela, Maria Faura, Nacho Ricci, Emiliano Sanchez, Matías Marré, Zösen, Jordi Serra, Nadine O’Garra, Nathalie Fixon, Jiang Jian, Anna Martínez, Cristina Alonso, Han Mai, Leo de Boisgisson, Pierre A Blanc, Nuno Braga, Oscar Hurtado, Sandra Duran, Adriana Malé, Albert Civit, Manuel Valdes Lopez, Maria Lourdes Prades, Isabel Sarasa, Carme Miró, Fina Paredes, Pep Herrero, Carme Fernández, Albert Benito, Hugo, Furbio, Emilson, Guilherme, Carlos Sebastià, Martijn Tellinga, X Altaió.

35,36

184

93, 94, 95, 96, 97, 98, 99,

100, 101, 102, 103, 104

19, 21,22

28, 29, 30, 31, 32, 33, 34,

41, 42, 43, 44, 45

Leonardis, p.63

79, 80, 81, 82, 83, 84, 85

p.141, 142, 143

Organized by:

With the support of: