A Guide to Type

A G U I D E TO

TYPE //

BY ALYSE JUDD

Author: Alyse Judd Text editing and Proof reading: Alyse Judd Graphic Design & Layout: Alyse Judd Typeset: Brandon Brandon Slab - Modified typeface by Alyse Judd Printed by Blurb, USA. May 2017 © All rights reserved by Alyse Judd

A G U I D E TO

TYPE //

BY ALYSE JUDD

I N TOR DUC T I O N Typography is the visual art of creating written words.

CONTENTS CONT E N TS

THE BASICS TYPEFACE CHARACTER SERIF SAN SERIF ITALIC TRACKING KERNING LEADING GLYPH LIGATURE THE FOUNDATION BASELINE CAP-HEIGHT X-HEIGHT BIBLIOGRAPHY

//

TH E BAS I C S

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 !?@$%&

TYPEFACE A collection of letters, numbers, punctuation, and other symbols used to set text (or related) matter.

A

CHARACTER An individual symbol of the full character set that makes up a typeface; may take the form of a letter, number, punctuation mark, etc.

Sweet

SERIF

A short line or stroke attached to or extending from the open ends of a letterform; also refers to the general category of typefaces that have been designed with this feature.

Pink

SANS SERIF

Literally “without line�; the general category of typefaces (or an individual typeface) designed without serifs.

Pretty

ITALIC

A slanted version of a typeface (slants from left to right); a true italic is uniquely designed, more than a tilted version of the upright (a.k.a. “roman�) typeface.

Love

TRACKING

The uniform amount of spacing between characters in a complete section of text (sentence, line, paragraph, page, etc.).

WAVE

KERNING

The horizontal spacing between two consecutive characters; adjusting the kerning creates the appearance of uniformity and reduces gaps of white space between certain letter combinations.

Big ideas Have small Beginnings

LEADING

The vertical spacing between lines of text (from baseline to baseline).

GLYPH

A non-standard (sometimes decorative) variation of a character that comes as an extra option with a font file.

LIGATURE

Two or more letters that are connected to form one character; primarily decorative (the embellishment that connects the two letters is called a “gadzook�).

//

THE FOUNDATION

Hello

BASELINE

The imaginary line on which most letters and other characters sit.

Gorgeous

CAP - HEIGHT

The imaginary line that marks the upper boundary of capital letters and some lowercase letters’ ascenders.

Sparkle

X - HEIGHT

The height of a typeface’s lowercase letters (disregarding ascenders and descenders).

BIBLIOGRAPHY

Kliever, J. (2015). A Beautifully Illustrated Glossary Of Typographic Terms. Design School. Retrieved 3 May 2017, from https://designschool.canva.com/blog/typography-terms/ Taheri, M. (2016). What is typography?

Creative Market. Retrieved 3 May 2017, from https://creativemarket.com/blog/what-is-typography