Secondary Marks

from 2032 Brisbane Olympics Graphic Standards Manual

Logo

There are two different secondary marks that can be used within this branding scheme. The first takes the full-color kangaroo head and puts it on top of full white rings. The full color of this secondary mark can be on only the official greens or blues. When placed on any other color, a full white or full black logo may be used. The second secondary mark takes the 2032 from the official emblem and puts the 20 over the 32. It is important to note the five-pointed star inside the 0. This also appears in the official emblem. The five-pointed star pays homage to the five-pointed stars in the official Brisbane flag. These stars represent the astronomical achievements of Sir Thomas Brisbane, the founder of the city.

The 2032 secondary mark can be seen in any color on white and any color on an appropriate background color as long as there is sufficient contrast between the 2032 and the background. For instance, a light orange 2032 should not be shown on a yellow flag, but it can be shown on a blue, black, or even white flag. This is to ensure that this secondary mark is visible whenever it is displayed.

Sizing Uses

The official emblem represents the 2032 Olympics and, consequently, should always be shown in a way that is readable. To ensure readability, a sizing guide outlining when to switch to the secondary mark has been provided. A good rule of thumb is when the official emblem’s total height is less than 1 inch, then the secondary mark should be substituted. Nevertheless, the secondary marks can be larger than one inch in height, but the official emblem can never be less than one inch in height. Also, the secondary mark should always be substituted if the official emblem will go on a surface that is hard to read. The official emblem should never be on a surface that is meant to be broken or destroyed (i.e., food, disposable items, or trash).

Misuses of Secondary Marks

DO NOT change orientation of logo DO NOT fade or use logo as a gradient DO NOT place logo on a busy background DO NOT change colors of logo DO NOT crop logo in any way