Logo

Official Emblem

The official emblem incorporates many components of both the Brisbane and Olympic cultures. Three rivers of flames, representing the continuous olympic flame, make the shape of the iconic Australian kangaroo. The rivers of the flames showcase the two banks of the Brisbane River that flows through the city and which was vital to the founding of Brisbane. The head of the kangaroo sits on top of the Brisbane 2032 text and the Olympic Rings logo, representing the top of a torch. The colors of the flames incorporate a red-to-orange gradient based on the official Olympic Rings, and the text of the city and year of these games colored in the official blue of the Olympics forms a torch underneath the rivers of flames. It is important to showcase the official emblem as it was designed so that all of the symbols can be seen and inferenced properly and in their entirety.

To ensure that the official emblem can be seen in its entirety, there needs to be adequate spacing around all of its edges. The zero in 2032 can be taken out of the logo and used as a spacing measurement. Make sure that the zero has the same proportions to the emblem in every size.

On Color

It is imperative that the emblem be read- able against the background. That is why the full emblem can only be shown on a white background. When placed on one of the official greens or blues, the base of the emblem is white. The full-color em- blem cannot be placed on any other color than white, and the modified full-color emblem cannot be placed on any other color other than green or blue.

When the emblem is presented on any other color than white, or the official blue or green, the entire kangaroo head and base is either white or black. This color variation, white or black, can then be placed on any of the official colors that are part of the Brisbane 2032 Olympic color gradient.

Misuses of Logo

DO NOT change orientation of logo DO NOT fade or use logo as a gradient DO NOT place logo on a busy background DO NOT change colors of logo DO NOT crop logo in any way

DO NOT add a glow of any color to the logo

DO NOT add or only show outlines of logo DO NOT place logo on closely colored background DO NOT add a drop shadow to logo DO NOT stretch the logo vertically or horizontally