2032 Brisbane Olympics Graphic Standards Manual

Page 6

Logo Of ficial Emblem The official emblem incorporates many components of both the Brisbane and Olympic cultures. Three rivers of flames, representing the continuous olympic flame, make the shape of the iconic Australian kangaroo. The rivers of the flames showcase the two banks of the Brisbane River that flows through the city and which was vital to the founding of Brisbane. The head of the kangaroo sits on top of the Brisbane 2032 text and the Olympic Rings logo, representing the top of a torch. The colors of the flames incorporate a red-to-orange gradient based on the official Olympic Rings, and the text of the city and year of these games colored in the official blue of the Olympics forms a torch underneath the rivers of flames. It is important to showcase the official emblem as it was designed so that all of the symbols can be seen and inferenced properly and in their entirety. To ensure that the official emblem can be seen in its entirety, there needs to be adequate spacing around all of its edges. The zero in 2032 can be taken out of the logo and used as a spacing measurement. Make sure that the zero has the same proportions to the emblem in every size.

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