Introduction

About Brisbane, Australia

Brisbane, Australia, was founded on lands formerly inhabited by the Turrbal and Yugara indigenous people. The original reason for the settlements was to start a penal colony for Great Britain in 1824. The penal colony lasted for 18 years until it turned into a free settlement in 1842. In 1859, Queensland was declared a separate colony from New South Wales with Brisbane as its capital. Today, Brisbane has a population of close to 2.5 million people. The Aussie culture is strong in Brisbane, and you can see the Australian national flag waving all over the city. The symbols in the flag are of great importance to the people of Brisbane, and consequently, are deeply referenced in the brandscape of the 2032 Brisbane Olympics.

The Spirit of the Games

Brisbane has always welcomed the world to their city and has always been proud to show off their sunshine state. They held the Commonwealth Games in 1962, the World Expo in 1988, the Goodwill Games in 2001, and the G20 Summit in 2014. Each of these major world events have not only been successful but extraordinary as well. Now, Brisbane welcomes you to the 2032 Olympics.