Smart Car The Break Routine Initiative
Your day has become monotonous You're stuck in a routine
You wake up. You go to class. You do homework. You go to bed. Repeat.
When did you lose your spark?
Staying in touch with your youthfully fun side is the best way to break the routine and breathe life back into yourself.
Our Manifesto The smart car experience goes deeper than just being unique from other car brands. From the questioning looks that strangers give to parking in tight corners, the "smart car feeling" encompasses a sense of curiosity and unexpected fun. By strengthening the brand through this scope, we can create more awareness and community around the smart brand.
This isn’t your average test drive. It’s a tiny adventure. Set up a coffee table driving course, where everyday objects look colossal. Encourage non-smart car owners to zip through this “larger than life” obstacle course. This not only will showcase the smart car’s driving ability, but give firsttime drivers an unforgettable experience.
[Idea 1]
Have a digital campaign where smart car owners record themselves singing in their car and post submissions with the hashtag #TinyCarConcerts. Submissions can range from singing with the radio while driving to a fullblown music video. The video with the most likes wins two tickets to Lollapalooza.
[Idea 2]
Think Daytona Bike Week, but for smart cars. Embark on a week-long journey with thousands of smart car owners and have the road trip of a lifetime. Upon arrival at one of the varying locations (Europe and USA), there will be daily events, such as live bands, food, and giveaways. Current owners will love the chance to connect with other drivers and onlookers will marvel and become familiar with the smart car brand.
[Idea 3]
Why we love this The best ideas are ones that break you out of your mold. Through the Break Routine initiative, we can encourage people to get out of their comfort zone and have a little bit of fun where they didn't expect to: in their car. We want our vibrant generation to interact with others and create a community through the experiences that the smart brand offers. Most importantly, we want to remind people that life is too short to not have fun and fall into draining routines. Thank you!