1 room. 3 switches. 30 people. A lil’ bit of chaos.
[Nintendo] Social Labs
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student startup incubator networking space chill zone
& now : [Nintendo] Social Labs
Over the last year, an industry professional and a handful of students transformed an abandoned classroom to a pragmatic agency. Students forged their own squads to make something out of nothing: independent of rubrics, office hours, and obligation. What you’re about to see has all been created and curated by 30 students in a collaborative environment. 2
Classics with better graphics. Next-gen nostalgia. Portable on the toilet bowl. Multi-layer multiplayer.
Our Winning Combo. 3
A College Community 4
Connection. Community. Play. Welcome to Uni-Versus, a college community built upon one sole concept: play. We know you’re stressed. We know you’re tired. We know you’re fed up with the list of “things to do.” That’s where we come in. Uni-versus was created to share the concept of play with as many students as possible and cure your semester blues.
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Why We Exist The general culture of campuses nowadays is fueled by stress, fear of the future, and the pressure to succeed. We feel it is absolutely necessary to alleviate this pressure by showing students that there’s more to the college experience than academics. We exist to share the gift of ,
, and most importantly,
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Our followers, reach, likes, and views tripled organically in 5 weeks.
people reached in the Gainesville college audience
900+
We saw increases in social interactions within 24 hours of each public event we hosted. We’ve exposed new people to the Switch, or given existing fans another turn with the joy-cons.
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events
In doing so, we’ve learned one very important thing:
People. Want. Play.
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partnerships established
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393 Facebook likes
164 Instagram followers
28% of CJC reached 9
Achievement Badges Achievements feel addictive. Social media does too. So we mixed merit badges with memes. Referencing events and calling out individual members will create FOMO for non-participants. @SammySilverstein couldn’t get past the first boss of Donkey Kong last night. This one’s for you, Sammy. Physical stickers and badges will capitalize on the popularity of video game collectibles. Plus, our handle will be all over laptops, water bottles, and skateboards.
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Campus Outreach In our tabling events, we set up Nintendo Switches and gear in high traffic areas on campus. Curious students are able to talk to our members and play the Nintendo Switch, often for the first time. We are experimenting with using Instagram and Snapchat stories, and Snapchat geofilters to drive people to these events.
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TEDxUF TEDxUF is an independently organized event based on ideas worth spreading. We spread the idea of play by bringing the Nintendo Switch to their networking break, over 300 students and community members got together around the idea of play.
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GatorNights GatorNights is a free weekly event held at our student union. We partnered with GatorNights to spread awareness during their gaming-themed event. We held a raffle for Nintendo toys and a console, played Mario Kart, and spread the Switch gospel.
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Switch Parties We’re incorporating the Nintendo Switches into parties, from ragers to chill hangs. “That party was effective bc all I can think abt was how fun it was playing games with my friends.” “I’ve never played the Switch before, but I’ve wanted to” “also thank u again for hosting such a wonderful gathering i loved it so much!!” “Tomato! Tomato! TOMATO!!” - Someone playing Overcooked
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What We Started We set out to show brands that an advocacy program isn’t just handing out free samples to potential consumers. It’s about creating a true connection with other people like us over a common affinity. We loved doing exactly that because it felt like play. Uni-Versus continues to prove that it builds relationships between friends, peers, and co-workers solely through a Nintendo Switch. Are you ready to play?
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Thank you!