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SUPER MARIO MAKER Build a Better World

IDEA STATEMENT +TV SPOT + PRINT AD + BIG IDEA

IDEA STATEMENT: Young families from the Millennial generation are instilling values about diversity into their children.

Through this, they are making an individual effort to create a better world for the next generation.

By applying this insight, Super Mario Maker can become an inclusive experience that stays true to Nintendo's brand.Â

IDEA STATEMENT + TV SPOT + PRINT AD + BIG IDEA

Build a Better World :30 TV Visual: three separate groups of people opening their front doors to look outside VO: If you had a chance to make the world a better place, wouldn't you?

Visual: young mother and son using a WiiU to drop a green warp pipe and brick blocks in the street Two children use 3Ds' to add a Super Star to the same street VO: Now it's your turn to change the game. Forever.

Visual: two fathers pick up their daughter for her to grab the Super Star VO: Super Mario Maker lets everyone become game designers and showcase their versions of creativity. Draw, drop and design your own levels and share your imagination with the world.

Visual: more people from the neighborhood go outside to start adding more elements and play in the level they created with Mario Maker Camera pans out to show overview shot of the neighborhood VO: Super Mario Maker. Available for WiiU and Nintendo 3DS. Rated E for Everyone.

IDEA STATEMENT + TV SPOT + PRINT AD + BIG IDEA

BIG IDEA: A major component of Nintendo's brand is prioritizing play first.

To get people to engage with the brand and Super Mario Maker, hold a "Mario Yourself" contest.

Customize your own Mario online in a way that speaks true to who you are or your creativity.

Through a random raffle, pick 5 participants to win a free WiiU or Nintendo 3DS.

IDEA STATEMENT + TV SPOT + PRINT AD + BIG IDEA