Less End

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Value Statement We are a fashion company founded on sustainability principles and the use of high technology.

Mission Statement We create products that follow the principles of minimalism.

Our garments are guaranteed to last as investment pieces. Less is more when it comes to waste and quality.

product category

unisex knitwear no-waste knitwear one-size fits most made with luxurious undyed yarn

sourcing guidelines Less Ends only sources renewable, premium grade, undyed yarns for our garments. Our suppliers are from countries well-known for their specialized production of certain fibers. If the animal or plant fiber is not native to a supplier’s country, it will be made of high tech, recycled goods.

Our Company Flagship store located in SoHo, NYC

Price Point: $250 - $1100 average 55% markup

target market + customer Less Ends aims towards the ethically conscious consumer who is willing to invest in quality pieces that last. Our company offers seasonal unisex collections that are established on the principles on minimalism.

Demographics & Psychographics 22 - 50 yrs Income: $65K - 200K a year Male, female, ungendered Our younger customers want investment pieces as they enter the workforce and buy the lower prices pieces, while older customers have no problem spending on our more expensive pieces.

PERSONALITY Fashion forward, well-groomed, utilitarian but doesn’t like to think of the ir appearance throughout the day because of their fast-paced lifestyles.

VALS Profiles Experiencers, Achievers, Innovators

Name: Jill Age: 40 Education: Master’s degree in Anthropology and Sociology Occupation: Current Directing philanthropist for Charity Water Relationship: Married Income: $160,000 Personal style: Has a more classic take to minimalism, with clean tailoring and silhouettes, describing her outfits as ‘elevated loungewear’. She is big on sustainability, investing in quality pieces rather than quantity. Therefore, having just a few number of items in her closet. She is always wearing something she could tell a story about.

customer profile 1

customer profile 2

Name: Omar Age: 25 Education: Bachelor’s Degree in Photography Occupation: Kinfolk editorial photographer Relationship: Boyfriend Income: $65,000 Personal style: loves to netflix and chill with his boyfriend in his knitwear. Looking more for comfort and non-gender specific pieces.

Someone who doesn’t conform to trends or style, but more of a utilitarian approach.

our

products:

Colorway

Unisex

assortment:

Knit $275

Tank

STYLE:LE 1001 SEASON:F/W 2017

Chest: Neck: Waist: Length: Hip: Armhole: Collar:

41” 10” 36” 28.5” 37” 20” 1”

Fabric:100% Cashmere Main Label:Satin Woven Label Care Label:Hand Wash Only Cost 1 1

of KG KG

Shipping

Materials: of yarn=$35 = Costs:

$35 $0.77

Loose $275

Neck

Tee

STYLE:LE 2001 SEASON:F/W 2017

Chest: Neck: Waist: Length: Sleeve: Armhole: Collar:

42” 8” 35” 28.5” 17” 17” 1”

Fabric:100% Cashmere Main Label:Satin Woven Label Care Label:Hand Wash Only Cost 1 1

of KG KG

Shipping

Materials: of yarn=$35 = Costs:

$35 $0.77

Crew $450

Neck

Sweater

STYLE:LE 3001 SEASON:F/W 2017

Chest: Neck: Waist: Length: Sleeve: Armhole: Collar:

43” 9” 37” 28.5” 28.5” 18” 1”

Fabric:100% Alpaca Main Label:Satin Woven Label Care Label:Hand Wash Only Cost of Materials: 1 KG of yarn=$35 1.5 KG =

$52.50

Shipping

$0.77

Costs:

V- Neck $450

Sweater

STYLE:LE 3002 SEASON:F/W 2017

Chest: Neck: Waist: Length: Sleeve: Armhole: Collar:

43” 9” 37” 28.5” 28.5” 18” 1”

Fabric:100% Alpaca Main Label:Satin Woven Label Care Label:Hand Wash Only Cost of Materials:

1 KG of yarn=$35

1.5 KG =

$52.50

Shipping

$0.77

Costs:

Wide $725

Leg

Pant

STYLE:LE 4001 SEASON:F/W 2017

Pant rise: Waist: Inseam length: Hem width: Sleeve: Waistband: Pocket Width: Pocket Length:

11.5” 34” 36” 18” 28.5” 1.5” 5” 6”

Fabric:100% Cashmere Main Label:Satin Woven Label Care Label:Hand Wash Only Cost 1 3

of KG KG

Shipping

Materials: of yarn=$35 = Costs:

$105 $0.77

Oversized $1050

Cardigan

STYLE:LE 5001 SEASON:F/W 2017

Chest: Neck: Waist: Length: Sleeve: Armhole: Wrist Band Width: Collar: Belt Width:

45” 11” 38” 45” 29” 19” 4” 4” 3.5”

Fabric:100% Merino Main Label:Satin Woven Label Care Label:Hand Wash Only Cost 1 4

of KG KG

Materials: of yarn=$35 =

Shipping Costs:

$140 $0.77

unisex we chose OS sizing to produce less garment waste and reduce stock.

technology

“wholegarment� by shimaseiki

a machine loom that creates knit pieces in one entire piece, eliminating the need for cut-and-sew. cost to produce a crew neck sweater: $150

APEX 3 DESIGN SYSTEM COST $3250

materials merino, cashmere, and alpaca, recycled cotton.

GREIGE GOODS No dyes will be used, just the natural color of the fibers to emphasize pattern texture.

competitors the ROW Stella McCartney Baja East The Handsome

country analysis Countries are evaluated based on if they have the suppliers we’re looking for with the suitable machinery to manufacture our specialized product

JAPAN Apparel accounts for 74.9% of the market's total value Sustainability: Japanese companies tend to be strong in the environment category and weaker in the social and governance areas Fair Labor Laws: Labor Standards Act & the Labor Contract Act Technology: One of the leading nations in the fields of scientific research and technology.

Apparel industry is particularly focused on state of the art technology Trade Agreements: The Economic Partnership Agreements (EPAs), the Association of Southeast Asian Nations (ASEAN), The Treaty of Mutual Cooperation and Security with the US Wages: $7.4 per hour

ITALY The Italian Textile Industry has a global market share of seven percent and is the second major producer behind China It is also a pioneer in the premium market segment Sustainability: Italian government does not impose measures on sustainability but provides incentives for businesses that wish to do so Fair Labor Laws: Italy does not have a unified labor code, however they have a couple of labor acts.

Technology: Not as technologically advanced as its other neighboring European countries, but is one of the countries that improved its technology the most last year Trade Agreements: Transatlantic Free Trade Area (TAFTA) Wages: No minimum wage amount. Labor costs are at $24 per hour

AUSTRALIA Very diverse textile industry that covers a range of products. Manufacturers have generally moved from producing commodity goods to manufacturing specialized value added goods that are differentiated by design or innovation.

Sustainability: Ranks 20th on progress towards the Sustainable Development Goals.

Fair Labor Laws: ‘Workplace Relations Act 1996’, provides a framework for cooperative workplace relations, that promotes the economic prosperity and welfare of the people of Australia.

Technology: Is at the forefront of new technology and innovations, and is among the top 10 spenders in the world for research and development Trade Agreements: FTA's with the US and several other countries Wages: $17.70 per hour

country ranking Japan Business climate Costs Government Location Risks Social Stability Sourcing Guidelines Textile industry Trade Agreements Trained work force Socio-eco-political Total points Average points

Italy 7 7 6 7 8 8 6 8 8 9 10 84 7

6 5 5 9 7 5 7 10 8 4 9 75 6.25

Australia 8 6 9 5 10 7 6 7 8 8 7 81 6.75

suppliers + sourcing Our suppliers have products with: • • • • • •

Low minimums Undyed greige goods Anti-bacteria Anti-pilling Anti-static Moisture absorbing

our

factories

We picked countries known for their specialty in these areas: cashmere, merino, alpaca, and technical poly-cotton yarns. They will supply Shimaseiki in Japan.

PERU Michell & Co (Michell Y Sia) Specialty: Alpaca yarns Port: Callao Cost per KG: $50 Cost to ship: $1,552.00 - $1,648.00

MONGOLIA Erdos Dong Xiao Cashmere Products Factory Specialty: Cashmere and merino wool yarns Port: Tianjing CH Cost per KG: $60 for cashmere, $20 for merino Cost to ship: $225.75 - $249.52 Extras: already supplies to Shimaseiki

SINGAPORE United Raw Material PTE LTD Specialty: AA grade synthetic and cotton textiles Port: Singapore Cost per KG: $10 Cost to ship: $379.37 - $419.30 Extras: yarn is recycled and eco-friendly, FDY and combed cotton chenille

supplier Shimaseiki JP

ranking

Michell & Co

Erdos Dong Xiao

Abilities

10

Capacity

10

6 8

10 10 10 10 10 7 77 9.6

5 10 9 8 7 5 58 7.25

Lead time Quality Customers Sourcing guideline Services offered Strategic outlook Total Average

United Raw Material PTE 7 10 10 10 8 9 7 5 7 5 58 7.25

8 10 9 9 8 9 73 9.125

SUPPLIER OVERVIEW Our companies in Peru and Mongolia have good farming practices and factories produce high quality alpaca, merino, and cashmere yarns. they are used by yarn factories in the US like Coats & Clark and Clio. Our singaporian supplier is well credited to producing eco-friendly textiles and yarns to a variety of industries.

HIGH GRADE YARNS DUTY FREE

TARGET COSTS: Shipping, materials, and manufacturing Lowest cost: The Knit Tank $135.77 Highest cost: The Belted Cardigan $440.77

TARGET MARKUP: 50-60%

TARGET RETAIL Lowest retail: The Knit Tank $275 Highest retail: The Belted cardigan $1050

monthly line plan

Monthly Line Plan

Spring Total

Season Style Nbr 1001 2001 3001 3002 4001 5001

Description Knit Tank Loose Neck Tee Crew Neck Sweater V-Neck Sweater Wide Leg Pant Belted Oversize Cardigan

Spring:

Feb March April May June July Quantities Quantities Quantities Quantities Quantities Quantities 50 70 60 70 70 70 50 70 60 65 65 65 20 40 30 30 30 30 15 25 20 15 15 15 15 25 20 15 15 15 10 10 10 5 5 5

projected 50 units sold per week allocated units accordingly to holiday and slow months

Fall Total

390 375 180 105 105 45 1200 Fall:

August Sept Oct Nov Dec Jan Quantities Quantities Quantities Quantities Quantities Quantities 25 30 20 25 35 15 25 30 20 30 35 15 65 75 75 80 90 50 65 75 75 80 90 55 50 50 55 70 85 35 40 40 45 55 65 30

projected 75 units sold per week

150 155 435 440 345 275 1800

TOTAL

540 530 615 545 450 320 3000

Monthly Line Plan

Spri Tota

Season Style Nbr 1001 2001 3001 3002 4001 5001

Description Knit Tank Loose Neck Tee Crew Neck Sweater V-Neck Sweater Wide Leg Pant Belted Oversize Cardigan

Spring:

Feb March April May June July Quantities Quantities Quantities Quantities Quantities Quantities 50 70 60 70 70 70 50 70 60 65 65 65 20 40 30 30 30 30 15 25 20 15 15 15 15 25 20 15 15 15 10 10 10 5 5 5

projected 50 units sold per week allocated units accordingly to holiday and slow months

Fall:

Spring Total

tities 70 65 30 15 15 5

Fall Total

390 375 180 105 105 45 1200 Fall:

August Sept Oct Nov Dec Jan Quantities Quantities Quantities Quantities Quantities Quantities 25 30 20 25 35 15 25 30 20 30 35 15 65 75 75 80 90 50 65 75 75 80 90 55 50 50 55 70 85 35 40 40 45 55 65 30

projected 75 units sold per week

150 155 435 440 345 275 1800

TOTAL

540 530 615 545 450 320 3000

unit

breakdown

Unit Breakdown

Style Nbr. Description 1001 Knit Tank 2001 Loose Neck Tee 3001 Crew Neck Sweater 3002 V-Neck Sweater 4001 Wide Leg Pant 5001 Belted Oversize Cardigan

KG of yarn

average cost to ship each item: $0.77 average cost of materials per item: $87.50 average cost per KG: $35

1 1 1.5 1.5 3 4

% to total Total Units 17.83 540 17.5 530 21 615 18.67 545 14.67 450 10.33 320

Reta Average Monthly Units unit 45 44 51 4 45 4 38 27 10

Unit Breakdown Manufacture Total TotalTot Markup Materials and shipping Materials and%shipping Retail per Total Average Average Retail per costs Total per unit costUnits per unit $ Based per unit on Retail unit Cost RetailMargin costs %Style to total Nbr. Description Total Units Monthly Units unit KG of yarn Retail% to total Units Monthly 1001 17.83Knit Tank 540 45 275.00 148500.00 1 17.83 54035.77 45 100275.00 73315.8 148500.00 75184.20 50.63% 35.77 2001 17.5Loose Neck 530 Tee 44 275.00 145750.00 1 17.5 53035.77 44 100275.00 71958.1 145750.00 73791.90 50.63% 35.77 300121Crew Neck615 Sweater 51 450.00 276750.00 1.5 21 61553.27 51 150 450.00 125011 276750.00 151738.95 54.83% 53.27 3002 18.67V-Neck Sweater 545 45 450.00 245250.00 1.5 18.67 54553.27 45 150 450.00 110782 245250.00 134467.85 54.83% 53.27 4001 14.67Wide Leg 450 Pant 38 725.00 326250.00 3 14.67 450 105.77 38 200725.00 137597 326250.00 188653.50 57.82% 105.77 5001 10.33Belted Oversize 320 Cardigan 27 1050.00 336000.00 4 10.33 320 140.77 27 300 1050.00 141046 336000.00 194953.60 58.02% 140.77 average cost to ship each item: $0.77 average cost of materials per item: $87.50 average cost per KG: $35

total profit: $818,790

company sourcing guidelines •

Countries and suppliers have been selected based on their viability to produce the type of products needed and the mitigation of risk as well as the combination of distance, labor costs, and level of the textile industry

• Forced labor - There shall be no use of forced labor, including prison, indentured, bonded, slave or otherwise • Child labor - No person shall be employed under the age of 15 or under the age for completion of compulsory education, whichever is higher • Discrimination - No person shall be subject to any discrimination in the employment process. This includes gender, age, race, political views, social ranking etc.

• Harassment Abuse and Violence - Every employee is treated with respect and dignity. Employees are not subject to physical, sexual, psychological or verbal harassment or abuse.

• Fair Treatment - All employees working must be treated fairly. There must be shared respect between the suppliers and the employees. Equality is a key factor for making our company thrive.

• Wages and Benefits - Wages must meet with the minimum wage of the country of origin and company’s code of conduct. Employers must provide workers with mandated benefits that are directed by the laws of the country.

• Freedom of Association and Collective Bargaining -Workers must have freedom to join any organizations of their choice. The Employers must be able to respect the rights of employees to freedom of association and collective bargaining.

• Environment - Suppliers shall maintain written environmental policies and standards and must comply with all applicable environmental laws, our Code and Benchmarks, and agree to be monitored separately for environmental responsibility.

• Compliance with Law - Contractors and suppliers must adhere strictly to all laws and regulations where the company does business.

• Health and Safety - All factory workers must be provided with safe and healthy workplace guidelines. The working conditions shall be sanitary and thoroughly checked daily.

Internal Monitors Our supply chain is simple. Shimaseiki is our sole manufacturer for our knitted garments.

Very little human labor is used to construct our garments. After the WHOLEGARMENT machine constructs a knit piece in one single setting in the Japanese Shimaseiki factory, the pieces are sent to the Shimaseiki Monroe Township, NJ distribution center, where the pieces are packaged for retail.

Our retail flagship will be located in SoHo, New York, where the distribution center will ship pieces to.

Long term, we hope to accrue enough revenue to buy our own wholegarment machines and produce our knitwear inhouse.

External Monitors External audits are conducted at our suppliers’ factories monthly to ensure they are complying with our Standards. Whereas they conduct factory inspections, assessing risks and identifying root causes of non-compliance. This approach evaluates management commitment to compliance, the effectiveness of the factories’ compliance systems and in turn leads to a more precise evaluation of training needs.

In addition to these monthly audits and visits we will be in affiliation with an added external party. We will abide by the standards and guidelines that this certification gives.

The Fair Trade moto is audited and designed to make sure that companies are following fair trade practices and the standards that are given. In order to become Fair Trade Certified and receive a label for our products we must purchase from certified companies and farms, submit to numerous supply chain audits and pay Fair Trade premiums and prices.

Companies under this certification are transparent to a high degree and traceability in global supply chains. At the end of each quarter certified companies must also pay fees.

country

strategy

Upon close revision and analysis of every country, we have come to the conclusion that Japan is our best option because it has one of the largest manufacturers of WholeGarment technology in the world, it is close in proximity with most of our suppliers, has the lowest wages, and has a fairly stable social and political climate.

It was important for our company to choose not only a country that met all of our codes and guidelines but working with suppliers who will abide by our code of conduct in order to maintain a profit and price.

conclusion We are proud to manufacture in Japan and source from Peru, Singapore, and Mongolia. Minimizing the supply chain using WholeGarment manufacturing and sourcing raw materials is our ideal strategy. It allows goods to follow our standard of quality while minimizing risk and maximizing opportunity.

Margins are lower than average, lead times are quick, and our inventories are kept to a minimum. With room to grow, we hope to expand our e-commerce and flagship stores through using more WholeGarment manufacturers and yarn suppliers and become a global force in sustainable 3D knit garments.

more farms. less factories.

Minimalism is a tool to rid yourself of life’s excess in favor of focusing on what’s important— so you can find happiness, fulfillment, and freedom.

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MarketLine. Apparel & NonApparel Manufacturing in Japan. Rep. N.p.: MarketLine , 2016. Print.

Strijbos, Bram. “Fashion statistics Japan.” Fashionunited. N.p., n.d. Web. 26 May 2017. http://www.tokyofoundation.org/en/articles/2016/sustainability-reporting https://www.bsr.org/en/our-insights/blog-view/sustainability-in-japan-a-conversation-with-asako-nagai-bsr-senior-advisor https://www.globallegalinsights.com/practice-areas/employment-and-labour-law/global-legal-insights---employment-and-labour-law-2017-5th-ed./japan https://tradingeconomics.com/japan/minimum-wages https://en.wikibooks.org/wiki/Japanese_History/Japan_Today#Science_and_technology https://www.textile-future.com/-textile-manufacturing/news/a-glance-at-the-italiantextile-and-clothing-industry/1481/ https://www.weforum.org/agenda/2016/09/italy-global-information-technology-report-2016/ http://www.oit.org/ifpdial/information-resources/national-labour-law-profiles/WCMS_158903/lang--en/index.htm https://www.internationalstudent.com/study_australia/why_study_australia/technology/ http://www.environment.gov.au/topics/sustainable-communities/measuring-sustainability/sustainability-indicators

it

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