FASM 440 PROF. MONIKA MENGYING ZHANG AMANDA LIFFERS
ANYA HINDMARCH ●
Born in Essex, London 1989
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Trip to Italy, start career
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At 19, opened up first shop
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Specialized in handbags, accessories, shoes and travel
TARGET CUSTOMER
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Women aged 20-35 Middle to upper class Live in urban cities Love street art Interested in fashion with a fun twist Casual lifestyle
KEY COMPETITORS
INSPIRATION
FUN EXCITING PLAYFUL CHIC
ASSORTMENT
WINDOW DISPLAY
STORE DESIGN
PROMOTION