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FASM 440 PROF. MONIKA MENGYING ZHANG AMANDA LIFFERS

ANYA HINDMARCH ●

Born in Essex, London 1989

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Trip to Italy, start career

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At 19, opened up first shop

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Specialized in handbags, accessories, shoes and travel

TARGET CUSTOMER

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Women aged 20-35 Middle to upper class Live in urban cities Love street art Interested in fashion with a fun twist Casual lifestyle

KEY COMPETITORS

INSPIRATION

FUN EXCITING PLAYFUL CHIC

ASSORTMENT

WINDOW DISPLAY

STORE DESIGN

PROMOTION