THE GRAPHIC IMPERATIVE
THE GRAPHIC IMPERATIVE VISC 402: Patrick Dooley Amber Peebles
01 / THE GRAPHIC IMPERATIVE
PROJECT SYNOPSIS The project, The Graphic Imperative is a creation of a pair of advocacy posters. The name of the project derives from an on-line exhibition of posters, which are divided into three categories: Peace, Social Justice, and the environment, just as the pair of posters created fall under. It is essential to also include a problem, solution, and action for the issue. One poster is type and image while the other is type as image. There is the freedom to choose the specific advocacy group and issue to take on.
02 / THE GRAPHIC IMPERATIVE
EXHIBITION SYNOPSIS With this certain project it is important to operate out of a knowledge base that is established through research. The first research step is therefore, to write a paper that analyzes the points of view of the two main essay- ists for The Graphic Imperative, Heller and Wells. And from there, analyze posters from the on-line exhibition that are in some ways similar to the posters created.
03 / THE GRAPHIC IMPERATIVE
Phase 01: RESEARCH MATERIALS (ADVOCACY ORGANIZATION INFO)
04 / THE GRAPHIC IMPERATIVE
OVERVIEW OF ORGANIZATION
AREAS OF ADVOCACY
Project AWARE (Aquatic World Awareness Responsibility and Education) is a non-profit organization that began in 1989. With the help of founder Alexander Earl and other advocates at PADI (Professional Association of Diving Instructors), the movement spread globally to 180 countries to advocate for two major issues: Sharks in Peril and Marine Debris. Their goal is to conserve underwater environments by keeping the ocean trash free and insuring a thriving population of sea life. Events are set up for scuba divers, whether brand new or professional to take part in the movement. Dive Against Debris is their central event that includes people all around the world participating in dives with the sole purpose of removing trash from the water. Another big event for the cause is the Ocean Action Project. The purpose of the event, or rather contest, is to assist with the funding of an organization that is also part of the movement to protect our oceans. And without the help of AWARE, the organizations would otherwise just be ideas. Each year Project AWARE picks five winners out of the thousands of applicants and creates a beginning for the new non-profit groups. To lastly include, this advocacy group has one main mission statement that sums up who they are: “Protecting our ocean planet – one dive at a time.”
The organization has three areas of advocacy that members focus on. The first is Sharks in Peril. The issue at hand is sharks becoming endangered or extinct due to human involvement. The goal is to save and maintain the population so that scientists can further collect information on the abundant number of different shark species and the predators can help keep the other sea life population balanced. The next issue is Manta Rays at Risk. The goal this time is to regulate fishing, helping the rays stay as part of the ocean, and to fight against international trade of the animal’s gill rakers, which they need to consume food. Lastly and most importantly as part of my personal research, there is the issue at hand of Marine Debris. Due to our everyday waste the ocean is becoming a dump rather than staying clean for the sea life to keep living. The goal is to take part in dives where people are removing what they can and surveying the trash found so that information can spread and persuade others to do the same. Data is accumulated from global dives presenting what type of debris is floating around in the ocean. And to add on, Project AWARE has a Debris Action Month, which for this year it is actually September. It can also be referred to as an awareness month. This period is especially essential for divers or individuals that want to advocate for a cleaner oceanic environment and “stop the ocean’s silent killer” – trash. Here is a more so of a breakdown of the area I will be focusing on to the left of the page.
Heading: Environment Advocacy Group: Project AWARE Problem: Marine debris from human waste effecting sea life in oceans Solution: Scuba diving debris removal efforts Action: Donate online or be part of “Dive Against Debris”
05 / THE GRAPHIC IMPERATIVE
TARGET DEMOGRAPHIC
MEMBER PORTRAIT
Project AWARE may put a strong emphasis on divers around the world doing their part for the organization. However I believe that there is a more wide range audience that the message can reach out to. The audience really can include young to middle age adults between the age of 20 and 40. Gender does not cause any barrier, meaning males and females can be the target. When it comes to educational level, it would be best to center around college level individuals and beyond. However, there is no income bracket needed for the target audience. It would be ideal for the audience to include travelers or ocean adventurers that have a strong sense for going out and not being confined locally. That being said, the level of expertise in diving can range from an adult that needs their first training or a professional of years in the field.
When it comes to the members of Project AWARE, a lot of them share similar traits and/or hobbies. In order to further understand the organization, I will give a mental picture of a member of my target demographic that would play a role in advocating, donating and taking part in the movement. Out of the millions that could be included in this environmental movement, one in particular is taken under the spotlight. His name is Connor Wiles. He can be found living in California (Los Angeles to be specific) for half of the year with his wife, Jennifer. The other six months are spent at his vacation home in Java, Indonesia, where the beaches are known for their killer waves. To get to know his family a little bit more, his wife Jenny is 34 years old and graduated from UCLA with a master’s degree in Biology. She has not yet conceived a child, partially due to her husband traveling so much. Jenny volunteers at animal shelters when she can to pass time when he is away. Moving onto the main guy, Connor also graduated from UCLA but with a bachelor’s degree in International Studies. HE is at the ripe age of 32. He now gets to see the world as he studies different cultures around the world for a column in his city’s newspaper. He is a sucker for surfing and does plenty of it while in Java. Connor is known by all his family and friends as laid back, down to earth, and spontaneous. He hates to wear suits but loves his board shorts. He has a big group of friends that range in careers and personalities, but some of them also love to surf when they get the time. Even his best friend, an accountant, will put on a wet suit and jump in the water. To add on to the list of vacation spots, Hawaii is also a favorite of Connor’s. However, get him a place that’s close to nature and also close to adventure, like zip lining or white water rafting and he’s in. Connor Wiles is your average 32 year old guy that is just lucky enough to see all parts of the world and that never needs coffee in spark up some energy.
06 / THE GRAPHIC IMPERATIVE
Project AWARE
Advocacy Group Mood Board
Amber Peebles
VISC 402 - Patrick Dooley
07 / THE GRAPHIC IMPERATIVE
Phase 01: RESEARCH MATERIALS (CONCEPTS AND MOOD BOARD)
08 / THE GRAPHIC IMPERATIVE
“TO SUGGEST” LIST
CONCEPT STATEMENT Marine debris accumulating in our oceans all around the globe has been an ongoing problem for the environment. Project AWARE is a non-profit organization fighting to halt the issue and keep the oceans trash free, especially of plastic waste. Plastics are the main issue causing animals to die or get severely injured. 90% of marine debris is made up of plastic. By targeting the message at 20-40 year old college graduates, both male and female, it is a goal to educate them about plastic waste endangering sea species and encourage help and donations for the organization.
1) Endangerment 2) Persuasive 3) Clever 4) Natural 5) Insuring 6) Educational 7) Warning 8) Hazardous 9) Hopeful 10) Serious 11) Oceanic 12) Direct 13) Alarming 14) Aware 15) Passionate 16) Environmental 17) Truthful 18) Exposing 19) Reliant 20) Protective 21) Risky 22) Cruelty 23) Global 24) Bright 25) Reach Important Key Words: Bold – confident and courageous; having a strong or vivid appearance Organic – of, relating to, or derived from living matter Impactful – having the power to affect the feelings or sympathies Exposing – to reveal the true nature or intent of something Statistical – relating to existing statistics, facts, or evidence
09 / THE GRAPHIC IMPERATIVE
SETS OF POSTER TEXT 1) Headline: Pacific or Plastic? Problem: Plastic waste is one of the main problems our oceans face. It is being ingested by sea animals and depleting populations. Solution: Educate yourself about where your plastics are ending up. Action: Learn more at projectaware.org. 2) Headline: Clean Our Coasts. Problem: Every year six million tons of marine debris ends up in our oceans. Solution: Go out and pick up where you can. Action: Become part of the work force for change at projectaware.org. 3) Headline: There’s a Message in a Bottle. Problem: Not every message is positive. 90% of marine debris is plastic from that humans throw away that kills thousands of animals each year. Solution: Help to continue the efforts to remove the waste and save sea life. Action: You can donate online at projectaware.org. 4) Headline: Are you AWARE? Problem: Over 200 species have been tangled in or have ingested plastic waste in our oceans. Solution: Raise awareness for those who cannot speak for themselves. Action: Join the movement at projectawareness.org today. 5) Headline: Plastic is not a Seal’s Toy. Problem: About 60,000 seals get tangled in plastic waste and die each year. Other sea life is affected just as much. Solution: Educate yourself about dumping and start to educate others. Action: To start learning go to projectaware.org.
6) Headline: Sea for Yourself. Problem: In 2009 plastic production reached its highest at 230 tons. Over 6 million of those tons end up in the ocean each year. Solution: Get educated and spread the word about where plastic ends up. Action: For more information go to projectaware.org. 7) Headline: Why So Much Waste? Problem: The ocean doesn’t need any more plastic. Six million tons are already on their way to the sea floor. Solution: Raise funds to remove the waste in the oceans. Action: Give your donation at projectaware.org. 8) Headline: The Ocean’s Worst Enemy: Plastic Problem: Trash keeps accumulating in our oceans causing sea animals to suffer. 90% of it is from plastic waste. Solution: Dive right in and go do your part to clean up. Action: To find local events near you go to projectaware. org. 9) Headline: Stop the Wave of Waste. Problem: Plastic waste is overtaking the oceans today. And sea life is paying for it. Solution: Help those who dive to make a difference. Action: Make a donation at projectaware.org now. 10) Headline: Not Just Another Bottle. Problem: 90% of marine debris comes from plastic waste, such as drinking bottles and could end up tangled around any sea animal. Solution: Educate yourself on how to remove plastics from our oceans. Action: Learn more on projectaware.org.
10 / THE GRAPHIC IMPERATIVE
11 / THE GRAPHIC IMPERATIVE
Phase 01: RESEARCH MATERIALS (CLASS NOTES)
8/27
8/29
Ideas: Social Justice Umbrella - Human Rights - Civil Rights - Equality
New Ideas: - Oil Spills - Ocean Pollution - Marine Life
Heading Idea - Plastic is not a Dolphin’s Toy. - Sea Life or Death - The Ocean’s Poison
Ideas: Animal Rights Umbrella - Harm, Abuse - Rights - Extinction, Population - Funding Issues
Search for: - Indonesia Sufring Photography - Blackboard Example Posters
New From Class: - Problem: Plastic Waste endangering sea life - Solution: Educate about dumping or pick up - Action: Donate online or join team
Advocacy Group Options: - Operation Wildlife - Human Rights Campaign 1st Paper: - Use good line length - Check Leading - Chose legible typefaces
Choices: - Project AWARE - Save Our Shores - One World oNE Ocean Check: - Blackboard for 2nd Paper Heading - Server for Moodboard folder
9/05-9/10
9/12-9/19
Type Options: - Scale - Weight - Cut/Cropping - Color - Texture
Stat to Add: - About Marine Life Death
Headlines: - Waves of Waste -Message in a Bottle Fixes: - Expand more on vectors - Color Palette - Whole Ocean of Bottles -Make more waves
Fixes: - More fluid waves - More legible type for solution - Mess with top composition - Opacity changes - More Bottles More Fixing: - Wave Shaped Type - Plastic textures - Add maybe yellow color - Keep Bone Fish - No bottles over fish
9/03
Check: - Blackboard for Concept Statement ideas Dont Forget: - Mood Board print out this time - 17 by 22 inches
9/26-10/01 Poster Picks: - Fish Swimming in Bottles - Tealish Wave Pattern Thoughts: - Like purplish-green colors - Add more to type only title - Rounded Arrow not Pointy - More space for different type - More Tracking Last Fixes: - Fix Project on logo - Make ribbon banner solid - Fix opacity on banner - Make colors more vivid - Fix tracking more
13 / THE GRAPHIC IMPERATIVE
Phase 02: DESIGN DEVELOPMENT (15 TYPE + 10 IMAGE)
14 / THE GRAPHIC IMPERATIVE Help To Continue Cleaning Efforts Around The World.
HELP TO CONTINUE CLEANING EFFORTS AROUND THE WORLD.
Over 6 million tons of plastic ends up In the oceans each year from human waste.
Message In A
What message are you sending?
BOTTLE:
Over 6 million tons of plastic ends up In the oceans each year from human waste.
Message In A Bottle: ( What message are you sending? ) Join the movement and find an area near you to pick up at
projectaware.org.
Message In A Bottle: Over 6 million tons of plastic ends up in the oceans each year from human waste.
What message are you sending?
HELP TO CONTINUE CLEANING EFFORTS AROUND THE WORLD.
Message In A Bottle:
Join the movement and find an area near you to pick up at projectaware.org.
JOIN THE MOVEMENT AND FIND AN AREA NEAR YOU TO PICK UP AT PROJECTAWARE.ORG.
Ove yea r r f
6 m il
rom
li
man on wa tons ste of . pla
hu
What message are you sending?
stic
Join the movement and find an area near you to pick up at projectaware.org.
end
s u p In
Message in a
the
oce
ans
h
bottle What message are you sending?
(
Over 6 million tons of plastic ends up In the oceans each year from human waste.
HELP TO CONTINUE CLEANING EFFORTS
)
ND
INUE
AROUND THE WORLD.
Join the movement and find an area near you to pick up at
projectaware.org.
H
ONT TO C ELP
OU S AR FORT
G EF
ANIN
CLE
eac
THE
LD.
WOR
15 / THE GRAPHIC IMPERATIVE 1,000 YEARS
It takes over for plastic to decompose.That leaves too much time for more animals to die from entanglement and ingestion.
Raise funds to remove waste from our oceans.
NO N the ocean’s SI SO IOP O P
the OCEAN’S _
POISON
Raise funds to remove waste from our oceans.
IT TAKES OVER 1,000 YEARS FOR PLASTIC TO DECOMPOSE.THAT LEAVES TOO MUCH TIME FOR MORE ANIMALS TO DIE FROM ENTANGLEMENT AND INGESTION.
THE OCEAN’S POISON
It takes over 1,000 years for plastic to decompose.that leaves too much time for more animals to die from entanglement and ingestion.
Raise funds to remove waste from our oceans.
Make your donation at projectaware.org.
Make your donation at projectaware.org.
Make your donation at projectaware.org.
Make your donation at PROJECTAWARE.ORG.
OCEAN’S THE
POISON
RAISE FUNDS TO REMOVE WASTE FROM OUR OCEANS.
IT TAKES OVER 1,000 YEARS FOR PLASTIC TO DECOMPOSE.THAT LEAVES TOO MUCH TIME FOR MORE ANIMALS TO DIE FROM ENTANGLEMENT AND INGESTION.
THE OCEAN’S
X
POISON Make your donation at projectaware.org.
RAISE FUNDS TO REMOVE WASTE FROM OUR OCEANS.
IT TAKES OVER 1,000 YEARS FOR PLASTIC TO DECOMPOSE.THAT LEAVES TOO MUCH TIME FOR MORE ANIMALS TO DIE FROM ENTANGLEMENT AND INGESTION.
16 / THE GRAPHIC IMPERATIVE Learn more at projectaware.org.
EDUCATE YOURSELF ABOUT DUMPING.
WAVES OF WASTE Plastic waste is overtaking the oceans. 90% of marine debris is made up of plastics.
Plastic waste is overtaking the oceans. 90% of marine debris is made up of plastics.
EDUCATE YOURSELF ABOUT DUMPING.
EDUCATE YOURSELF ABOUT DUMPING.
WAVES plastic waste is overtaking the oceans. 90% of marine debris is made up of plastics.
Learn more at projectaware.org.
Learn more at projectaware.org.
S E V WA STE WA ore
nm
Lear
.
.org
are
ctaw
roje
at p
OF
Plastic waste is overtaking the oceans. 90% of marine debris is made up of plastics.
Educate Yourself About Dumping.
of
WASTE
17 / THE GRAPHIC IMPERATIVE
Help To Continue Cleaning Efforts Around The World.
Message In A Bottle:
Over 6 million tons of plastic ends up In the oceans each year from human waste.
Message In A
What message are you sending?
BOTTLE:
Message In A Bottle: Over 6 million tons of plastic ends up in the oceans each year from human waste.
What message are you sending?
HELP TO CONTINUE CLEANING EFFORTS AROUND THE WORLD.
What message are you sending?
JOIN THE MOVEMENT AND FIND AN AREA NEAR YOU TO PICK UP AT PROJECTAWARE.ORG.
Join the movement and find an area near you to pick up at projectaware.org.
(
Over 6 million tons of plastic ends up In the oceans each year from human waste.
HELP TO CONTINUE CLEANING EFFORTS
)
AROUND THE WORLD.
Join the movement and find an area near you to pick up at
projectaware.org.
18 / THE GRAPHIC IMPERATIVE
1,000 YEARS
It takes over for plastic to decompose.That leaves too much time for more animals to die from entanglement and ingestion.
NO N the ocean’s SI SO IOP O P
Raise funds to remove waste from our oceans.
Raise funds to remove waste from our oceans.
x
+
=
THE OCEAN’S
x
It takes over 1,000 years for plastic to decompose.that leaves too much time for more animals to die from entanglement and ingestion.
THE OCEAN’S POISON Raise funds to remove waste from our oceans.
Make your donation at projectaware.org.
Make your donation at projectaware.org.
the OCEAN’S
IT TAKES OVER 1,000 YEARS FOR PLASTIC TO DECOMPOSE.THAT LEAVES TOO MUCH TIME FOR MORE ANIMALS TO DIE FROM ENTANGLEMENT AND INGESTION.
X
POISON Make your donation at projectaware.org.
RAISE FUNDS TO REMOVE WASTE FROM OUR OCEANS.
_
POISON IT TAKES OVER 1,000 YEARS FOR PLASTIC TO DECOMPOSE.THAT LEAVES TOO MUCH TIME FOR MORE ANIMALS TO DIE FROM ENTANGLEMENT AND INGESTION.
x Make your donation at projectaware.org.
19 / THE GRAPHIC IMPERATIVE
rn Lea
S E V WA STE WA e at
mor
rg.
re.o
awa
ject
pro
EDUCATE YOURSELF ABOUT DUMPING.
OF
Plastic waste is overtaking the oceans. 90% of marine debris is made up of plastics.
WAVES
WAVES OF WASTE Plastic waste is overtaking the oceans. 90% of marine debris is made up of plastics.
Plastic waste is overtaking the oceans. 90% of marine debris is made up of plastics.
OF WASTE
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
Educate Yourself About Dumping. Learn more at projectaware.org.
X
20 / THE GRAPHIC IMPERATIVE
21 / THE GRAPHIC IMPERATIVE
Phase 02: DESIGN DEVELOPMENT (10 TYPE AND IMAGE)
22 / THE GRAPHIC IMPERATIVE Join the movement. Find an area near you to pick up. projectaware.org.
Join the movement. Find an area near you to pick up. projectaware.org.
Over 6 million tons of plastic ends up in the oceans each year from human waste.
MESSAGE
BOTTLE
MESSAGE IN A BOTTLE:
MESSAGE
IN A
What message are you sending?
What message are you sending?
IN A
BOTTLE
x
x x x
x
x ue ontin To C Help forts ing Ef ld. Clean The Wor nd Arou
x x
x
WHAT MESSAGE ARE YOU SENDING?
x
x
x
x
Over 6 million tons of plastic ends up in the oceans each year from human waste.
x
x
x
x
x
x
Over 6 of plas million to ns the oc tic ends up from eans each in human ye waste ar .
x
Join the movement. Find an area near you to pick up at projectaware.org. Help To Continue Cleaning Efforts Around The World.
WHAT MESSAGE ARE YOU SENDING?
MESSAGE IN A
BOTTLE
MESSAGE IN A
BOTTLE (WHAT MESSAGE ARE YOU SENDING?)
Join the movement. Find an area near you to pick up at projectaware.org.
Over 6 million tons
of plastic ends up in the oceans each year from human waste.
Over 6 million tons of plastic ends up in the oceans each year from human waste.
Join the movement. Find an area near you to pick up at projectaware.org.
23 / THE GRAPHIC IMPERATIVE Plastic waste is overtaking the oceans. 90% of marine debris is made up of plastics.
EDUCATE YOURSELF ABOUT DUMPING.
WAVES OF WASTE Plastic waste is overtaking the oceans. 90% of marine debris is made up of plastics.
Plastic waste is overtaking the oceans. 90% of marine debris is made up of plastics.
WAVES OF WASTE
WAVES OF
waste EDUCATE YOURSELF ABOUT DUMPING.
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
Learn more at projectaware.org.
Learn more at projectaware.org.
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
WAVES OF WASTE Plastic waste is overtaking the oceans. 90% of marine debris is made up of plastics.
WAVES OF WASTE 90% of marine debris is made up of plastics.
24 / THE GRAPHIC IMPERATIVE
x x x
x
x
x x
x
x
25 / THE GRAPHIC IMPERATIVE
Phase 02: DESIGN DEVELOPMENT (4 TYPE AND IMAGE + 8 TYPE AS IMAGE)
26 / THE GRAPHIC IMPERATIVE
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org. EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
WAVES OF
WAVES OF
waste
waste
Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
27 / THE GRAPHIC IMPERATIVE
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
WAVES OF
WAVES OF
waste
waste
Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
28 / THE GRAPHIC IMPERATIVE
WAVES OF
Plastic waste is overtaking
waste WASTE WAVES WAVES OF
OF WASTE
X
X
Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
our oceans today. 90% of marine debris is made up of plastics. it takes 1,000
years for decomposing.
WAVES OF
WASTE
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
29 / THE GRAPHIC IMPERATIVE
Plastic waste is overtaking our oceans.
WAVES OF
(WASTE( EDUCATE YOURSELF ABOUT DUMPING.
>
Learn more at projectaware.org.
Plastic waste is overtaking our oceans.
WAVES OF
WASTE EDUCATE YOURSELF ABOUT DUMPING.
>
Learn more at projectaware.org.
EDUCATE YOURSELF ABOUT DUMPING.
EDUCATE YOURSELF ABOUT DUMPING.
Learn more at projectaware.org.
Learn more at projectaware.org.
THE OCEAN’S
X
THE OCEAN’S
X
N POISON O S I PO Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
30 / THE GRAPHIC IMPERATIVE
31 / THE GRAPHIC IMPERATIVE
Phase 02: DESIGN DEVELOPMENT (3 TYPE AND IMAGE + 3 TYPE AS IMAGE)
32 / THE GRAPHIC IMPERATIVE
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
WAVES OF
waste WAVES OF
Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
waste Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
33 / THE GRAPHIC IMPERATIVE
WAVES OF
waste Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
EDUCATE YOURSELF ABOUT DUMPING. Learn more at projectaware.org.
34 / THE GRAPHIC IMPERATIVE
Plastic waste is overtaking our oceans.
Plastic waste is overtaking our oceans.
WAVES OF
WASTE
WAVES OF
WASTE EDUCATE YOURSELF ABOUT DUMPING.
EDUCATE YOURSELF ABOUT DUMPING.
>
Learn more at projectaware.org.
>
Learn more at projectaware.org.
35 / THE GRAPHIC IMPERATIVE
Plastic waste is overtaking our oceans.
WAVES OF
WASTE EDUCATE YOURSELF ABOUT DUMPING.
>
Learn more at projectaware.org.
36 / THE GRAPHIC IMPERATIVE
37 / THE GRAPHIC IMPERATIVE
Phase 02: DESIGN DEVELOPMENT (1 TYPE AND IMAGE + 1 TYPE AS IMAGE)
38 / THE GRAPHIC IMPERATIVE
WAVES OF
waste Plastic waste is overtaking our oceans today. 90% of marine debris is made up of plastics.
EDUCATE YOURSELF ABOUT DUMPING pollutants INTO OCEAN WATERS. Learn more at projectaware.org.
39 / THE GRAPHIC IMPERATIVE
Plastic waste is overtaking our oceans.
WAVES OF
WASTE EDUCATE YOURSELF ABOUT DUMPING pollutants.
Learn more at projectaware.org.
40 / THE GRAPHIC IMPERATIVE
41 / THE GRAPHIC IMPERATIVE
Phase 03: FINAL PROJECT
(CONCEPT STATEMENT)
42 / THE GRAPHIC IMPERATIVE
Marine debris accumulating in our oceans all around the globe has been an ongoing problem for the environment. Project AWARE is a non-profit organization fighting to halt the issue and keep the oceans trash free, especially of plastic waste. Plastics are the main issue causing animals to die or get severely injured. 90% of marine debris is made up of plastic. By targeting the message at 20-40 year old college educated, both male and female, it is a goal to educate them about plastic waste endangering sea species and encourage help and donations for the organization.
43 / THE GRAPHIC IMPERATIVE
Phase 03: FINAL PROJECT
(TWO FINAL POSTERS)
WAVES OF
waste Plastic waste is overtaking our oceans today. marine debris is made up of plastics.
90% of
EDUCATE YOURSELF ABOUT DUMPING pollutants INTO OCEAN WATERS. Learn more at projectaware.org.
Learn more at projectaware.org.
EDUCATE YOURSELF ABOUT DUMPING pollutants.
WASTE
WAVES OF
Plastic waste is overtaking our oceans.
46 / THE GRAPHIC IMPERATIVE
WAVES OF
WASTE
47 / THE GRAPHIC IMPERATIVE
Phase 04: FINAL PROJECT
(THE REFLECTION)
48 / THE GRAPHIC IMPERATIVE
From a design prospective, I believe that my advocacy group and the issue I chose played a huge role on the choices I made. For instance, my color palette was influenced from the color of marine life and the ocean waters themself. My typeface in the end end up being more round and plump to imitate plastic and the waves of the ocean. By picking a specific type of waste, it helped me to chose imagery that was obvious but that could be manipulated and turned into possible patterns and/or textures. Water bottles are a possible icon that we see when people talk about plastic. The shape is recognizable to the public. Also, when it comes to texture I tried to stay away from the obvious choice of ocean photography or textures of actual water. I instead chose water and charcoal textures that imitated the color and grittyness of a toxic ocean environment. I added a plastic looking texture to seal the connection between the ocean and the type of waste that’s in it.
Moving onto the aspect of becoming an advocate in order to truly make the pair of posters, I believe I now know enough to spread a real message. I’ve always been passionate about protecting the beautiful ocean but with the facts I know after my research, I feel like I want to educate beyond just the posters I made. I think it really helped already being intrigued by my topic but it also made my message stronger. When it comes to if my attitude has changed on the issue of plastic waste, i would say I didn’t realize how much of an issue it is. The translation of type and image to type as image made me think outside of my comfort zone. From pretty much the beginniing, I felt I had enough imagery in mind to make one of my posters. However, I was concerned about making a poster with only type and textures. I thought there were limits to how I could relate my typeface to plastic and the ocean. But after finding out I could have a tiny icon of some sort as well, it made things run better. I feel like my addition of a water bottle as the counter of the A on Waste made a major difference that displayed my issue more. In the end, I feel like not worrying about limits helps in creating intriguing designs.
AMBER PEEBLES