Keith Canter

Keith E. Canter is driven each day by service. “I firmly believe that any organization can only achieve sustainable success if it serves its stakeholders with the utmost dedication and commitment,” Canter says. “The principle of being in service to stakeholders is not just a business strategy, but also a moral obligation for any responsible organization.”

In tune with its motto, “We Serve Four” - FCM recognizes the importance of clients, team members, shareholders, and community, striving to serve each of them effectively. That’s because the company’s CEO recognizes that relationships are the cornerstone of any successful business.

“While technology and processes play crucial roles in achieving success, in the end, it is the quality of relationships that determine the longevity and success of a business,” Canter says. “Whether working with clients, vendors, or our internal team, building strong and deep relationships is essential for long-term success. Actions speak louder than words, so it’s important to follow through on promises and commitments to show that you value the relationship.

The primary challenge facing the mortgage industry today, Canter believes, is an excess of capacity. Due to a significant reduction in the mortgage market from over $4.5 trillion in 2021 to well below $2 trillion projected for 2023, the industry is experiencing significant contraction.

“In the end, building strong relationships takes time and effort, but the benefits are invaluable.”

Canter’s focus over the past 21 years has been on building a company that will continue to serve its stakeholders long after he has left the organization.

“This vision drives every decision we make, from investing in our people to refining our processes and platform,” he says. “Our goal is to build a company that is much more than just one person, but instead, an institution that is known for providing exceptional service to all our stakeholders.”

“FCM’s strategy to address this challenge has been to expand into new markets to increase revenue, optimize expenses, and implement extensive innovations and process enhancements,” he says. “The leadership team’s efforts to restore equilibrium to the organization have been exemplary, and I am extremely proud of their efforts.”

Lily Shepler, FCM’s marketing communications coordinator, highlighted Canter’s people-oriented approach in her nomination. “Keith Canter’s legendary leadership starts with his commitment to put people first,” Shepler says. “Easier said than done, he devotes his generosity to his employees, community, and stakeholders, which in turn fuels the business.”