YOUR FIRST MILLION DOLLARS
Two Months To A Million Bucks Show Realtors this Google trick and they’ll gladly be your referral partner BY NICK CARPENTER, SPECIAL TO NATIONAL MORTGAGE PROFESSIONAL
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oday the mortgage industry is more competitive than ever and you are going to need to be all-in or get out. I’m here to help you close your first $1 Million in home loans in the next 60 days using a plan anyone can follow.
1. Learn A Magic Trick We’re going to make a 30-60 second video using your cell phone. The goal of the video is to have it show up anytime someone Googles your phone number. This will increase your call backs and answers later because people will know you are legit and local. Hold your phone up against a window because the natural light will make you look great and use the following script “Hey did you just Google 555-4443333? That’s me, Nick Carpenter, a Loan Officer here in Denver, Colorado. If you’re Googling my number it probably means I just called you. It could have been from a Facebook ad or maybe you messaged us and we were following up. Either way, feel free to call me now that you know who it is or answer next time I call. Talk soon.” Now, take this video and make it accessible from your computer using Google Drive, Dropbox, iCloud, or send it to yourself in a Facebook message.
2. Do It and Get Results Login to the YouTube Studio at http://studio.youtube.com. We’re going to click on Create a Video and upload the video you shot. There are three places you’ll need to edit to make the video show up on Google. Follow the templates here as closely as possible: Title: 555-444-3333 is Nick Carpenter, a Denver Mortgage Broker Description: Did you Google 555-4443333 or 5554443333? That’s me, Nick Carpenter a Mortgage Broker here in Denver. Feel free to call me back. Tags: 5554443333, 555-444-3333, Nick Carpenter Click through to save the video as Public so it can be found online. Wait about 15 minutes and Google your number to see if the video shows up. Congratulations you just learned your first magic trick!
3. Share Your Results Now we have something to go get Realtors excited about. You have your own results and that’s important because you don’t want to have full confidence that you can walk it like you talk it. Facebook and Instagram are the easiest places to tease your newfound magic trick assuming you have Realtors on your friends list. This post will create some conversations and also frame you as a great marketer too.
Here’s a post example “Wow this is so cool! I’ve tried to figure this out for a really long time and finally got my first video to rank on Google page one. I can’t wait to share this with my Realtor partners. Message me and I’ll help you.” Make sure your post communicates excitement and almost a child like giddiness and doesn’t come across too cocky.
4. Invite Like a Mad Man Your posts were chum in the waters for our next step. We’re going to invite agents to a live class where you will help them get their first video to rank on Google, oftentimes while the class is still happening. You’ll need to decide a date, time and location to host the class and then create the Facebook event from your business page. We use the business page in case you want to run ads. You can’t run ads to personal profile events. Bryan Carpenter from The Adsmiths marketing agency says “one key is using technology in your business.” For me that includes tools like Facebook events and paid ads. Once you have the logistics in place it’s time to start promoting. Remember, you have to be your biggest fan so promote the event every day on your personal profiles. Ask your vendors and affiliates to share the event and invite their Realtors too.
PEOPLE ON THE MOVE //
> Freddie
Mac named Daniel Din as its new vice president of specialty underwriting.
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| NATIONAL MORTGAGE PROFESSIONAL MAGAZINE
> Guaranteed
Rate named Shaleen Mahtani senior vice president of mortgage lending in Parsippany, NJ.
> Valutrust
Solutions selected Brandon Melanese as its first-ever vice president of sales and marketing.
> NewRez hired Stacy Blair as its manager for the Greater Jacksonville, Florida region.
