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COVER STORY THE BIG BANG
FASTER THAN A SPEEDING BROKERAGE As the broker channel snags more market share, the time seems ripe for the rapid growth of superbrokerages. BY GEORGE YACIK | NATIONAL MORTGAGE PROFESSIONAL CONTRIBUTING WRITER
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or decades, the real estate brokerage was the domain of the local agent – Hometown Realty, or Jack Jones Real Estate, for example. They implied local folks advising local buyers, one-on-one advisors and friendly service. They were the mark of friendliness for a transaction often fraught with uncertainty. Then came Century 21. And Better Homes & Gardens. And Re/Max. The franchise companies saw change coming in real estate. They saw more complexity, greater mobility among buyers, a need to raise standards. They saw that small-town real estate agents needed help keeping up with new technology and marketing. And so they brought all this to community after community.
Photo credit: iStockphoto / zeremski
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| NATIONAL MORTGAGE PROFESSIONAL MAGAZINE
