#AOPA2017
THE PREMIER MEETING FOR ORTHOTIC, PROSTHETIC, AND PEDORTHIC PROFESSIONALS.
2017 SPONSORSHIP OPPORTUNITIES
Don’t miss this chance to take advantage of all the extra ways AOPA helps you sell! Experienced trade show marketers agree—advertising is the best way to maximize your exposure and make the most of your trade show investment. AOPA can help you put your name in front of customers before, during and after the World Congress with value-added sponsorship opportunities. www.opworldcongressusa.org
AOPAnet.org
Being a Sponsor at the 2017 AOPA O&P World Congress Sets Your Company Apart From The Rest! Make a strong impression. Increase booth traffic, make some connections and boost your sales – a sponsorship program tailored to your goals increases your return on investment and maximizes your presence. With sponsorship opportunities beginning as low as $500, we’ve got something for every marketing budget.
Attendee Communication Opportunities
Table of Contents 1
Attendee Communication
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On‐Site Visibility – Convention Center
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On‐Site Visibility‐ Hotel
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Specialty Items/Post Show
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Complimentary
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Exhibitor Value Packages
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Sponsorship Levels
THERE’S AN APP FOR THAT!
9 Order Form The AOPA World Congress will provide sponsors with the opportunity for promotion through smartphone banner ads and multimedia advertising. This gives = Sponsorship Opportunities exhibitors a far‐reaching, cost‐effective way of under $1,000 advertising in this new mobile medium. Overall Mobile App Sponsorship Cost: $10,000‐ Exclusive Opportunity! Promotion of AOPA World Congress Mobile App courtesy of Sponsor Recognition in all email blasts promoting the App Sponsor’s logo on onsite show signage promoting the App 1 pushed text alert each day of the show to attendees Banner Ad
Mobile App Banner Ads Cost: $2,000 Your banner ad will be placed front and center and will rotate at the bottom of the screen for the entire show. When tapped, they will take the user to your website or your exhibitor listing.
Mobile App Pushed Text Alerts: $500/per alert
SOCIAL MEDIA PACKAGE
Reach attendees instantly with a pushed alert! Send an alert to invite attendees to your booth to generate traffic, promote a booth giveaway or product demo. Alerts can also help remind attendees to attend your Manufactures’ Workshop or Product Preview Theater presentation too. Limited to 5 Overall Text Alerts a day.
Two (2) AOPA featured tweets with link to sponsor site and booth number; Two (2) AOPA Facebook post with link to sponsor site and booth number. You select the date when post are made. Cost $600.00
POST SHOW CE CREDIT CONFIRMATION MAILING Exclusive Opportunity! Full‐conference attendees will receive a certificate of attendance outlining the continuing education (CE) credits that they have earned for attending the 2017 AOPA World Congress. Thank attendees for visiting your booth by sponsoring this mailing. AOPA will include a brief message thanking the sponsor on the confirmation or you may provide an insert or you may choose to supply an electronic banner ad which will be printed directly on the certification. Cost: $5,000
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ELECTRONIC BANNER
CONFERENCE EMAIL AD BANNERS
AD’S & VIDEO
Bring your product to the forefront by placing a banner advertisement in World Congress News Updates. These updates provide valuable information to potential attendees by highlighting symposia, speakers, special events and travel discounts. Updates are emailed to 6,500 recipients and included all AOPA member employees, prospects and speakers. Cost: $500
Your banner ad or video will be placed on the 2017 AOPA World Congress website pages which is the go to place for show information, including the schedule of activities, hotel information, workshops and a list of current exhibitors.
Small Banner Ad – Cost $500, Size 180x150 Video Embed: Hosted via YouTube or Vimeo – Cost $1,500 (please include the embed code with proper sizing)
Exclusive opportunity for each newsletter Tracking/reporting capabilities. Banner size: 300x50
PRELIMINARY PROGRAM ADVERTISEMENT – To be distributed twice!!! Want to be seen by over 15,000 people? That’s right ‐the preliminary program will be distributed to all O&P Almanac subscribers which include ABC & BOC certificants and AOPA members. Not to mention state meetings, targeted mailings and more. Sign up today for this exclusive advertising opportunity. The Preliminary Program serves as the primary marketing piece for the 2017 AOPA O&P World Congress and includes the business & clinical education program schedule, manufacturer’s workshop schedule, list of show exhibitors, special events and meeting & housing registration information. This exclusive opportunity won’t last long! Cost: $8,000 for Back Cover and $2,000 for ¼ page color inside AD. Deadline for Artwork April 1st
WORLD CONGRESS NEWSPAPER Increase your visibility by advertising in the 2017 AOPA O&P World Congress newspaper. This full‐color newspaper will be included in the attendees meeting attaché. The newspaper will be filled with valuable on‐ site information that attendees will need to make the most of their World Congress experience including program updates, board member election information, last minute additions to the education program, valuable coupons and much, much more. Cost: $1,500 for ad size 8 inches wide x 11 inches tall and $5,000 for Back Cover. Deadline for Artwork August 1st
FINAL PROGRAM GUIDE ADVERTISING Place your ad in the official 2017 AOPA World Congress program guide. The guide will be in the hands of every attendee, not only during the conference but long after they go home. Deadline for Artwork August 1st Ad Sizes
Cost
Inside Front Cover‐ Full Color‐ SOLD Inside Back Cover‐ Full Color‐ SOLD Back Cover‐ Full Color‐ SOLD Tabbed Header Page ‐ Full Color‐ 12 Spots Available BW Full Page Ad
$3,500 $3,500 $5,000 $2,500 $1,500 $750
BW ½ Page AD
COUPON SECTION OF FINAL PROGRAM Everyone loves coupons—take advantage of the coupon section of the final program. This low‐cost but effective opportunity will be a sure fire way to reach every professional attending the World Congress. Promote show specials, new products and/or product discounts! Located in the back of the Final Program of Activities this handy coupon section is perforated and easily accessible for all attendees to use. Coupons should be no larger than 2.5x5 and will be printed in color. Cost: $500 per coupon or 3 for $1,000! Deadline for Artwork August 1st (See Special Value Package on page 8)
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On‐Site Visibility Opportunities – Convention Center WELCOME BANNER Make a powerful impact and welcome World Congress attendees to Las Vegas with your company name, message and/or logo. Banners will be prominently located as attendees enter the exhibition hall. Image area size is 4’w x 10’h. Cost: $3,000 Deadline for Artwork August 1st NEW
EXHIBIT HALL AISLE BANNER SIGNS‐ Exclusive Opportunity! Exhibit hall aisle signs hang above the aisles to help attendees navigate the busy exhibit floor. Your branding will be prominently displayed to every attendee on the signs that attendees will constantly reference to while in the exhibit hall. Your logo and booth number will be included on these full color double sided banners. Image area size 48” w x 24”h. Cost: $2,500 Deadline for Artwork August 1st
COLUMN SIGNS & PRODUCT PREVIEW THEATER COLUMN SIGNS
EXHIBIT HALL FLOOR STICKERS
Welcome World Congress attendees to Las Vegas with your company name, message or new product displayed on a Column Sign. Signs will be placed prominently throughout the meeting/exhibits area and entrance unit to the Product Preview Theater. Image area for column sign is 38.125”w x 87”h. Cost: $1,600. Deadline for Artwork August 1st (See Special Value Package on page 8)
Drive traffic to your booth from the show entrance with customized graphics that adhere to the show floor carpet and mark the path to your exhibit booth. Opportunity for four (4) 36” round floor graphics to be placed throughout the tradeshow floor (locations to be mutually agreed upon by event staff and sponsor). Cost: $3,000 for four (4) stickers Deadline for Artwork August 1st
ESCALATOR BANNER ‐ Exclusive
REGISTRATION COUNTER SIGNS ‐ Exclusive
Opportunity!
Opportunity!
Escalate your company! Welcome National Assembly attendees as they access Level 2 of the Convention Center. You create the artwork that will appear. Attendees can’t help but to take notice! Cost: $8,000 Deadline for Artwork August 1st
First impressions are lasting—why not make your company logo the first impression attendees have as they pick up their badge or complete on‐site registration—talk about prime visibility. Your logo will be repeated along the AOPA registration counter. Cost: $6,000 Deadline for Artwork August 1st
LET’S GET CHARGED! Exclusive Opportunity! We all need a charge at conferences. These Mobile Charger Advertising stations will get your brand seen. They feature a large media player 15”W X 24”H and large base plate advertisement, 280 sq. /in. Mobile Charger & Advertising Station features 10‐phone charging tips. Cost: $9,000 (2 Stations) Promotion Features Include 1. Video & pictures on 15” X 25” media player (rotating spots available) 2. Base plate ad – 280 sq./in Artwork and/or videos are due by August 1st Copyright © 2012 3D Media Group All Rights Reserved.
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CONVENTION CANDY Exclusive Opportunity! Treat attendees with must‐have mints at the registration counter, attendee lounge areas and at your booth. These tasty candies will keep attendees coming back for more! Imprint your 1‐color logo on the candy wrappers. Cost: $1,200
HYDRATION STATIONS‐ GOING GREEN! Exclusive Opportunity! Your company logo is at everyone’s fingertips when it’s on the front of these water bottles. Help attendees save the environment by limiting the number of disposable bottles used at the World Congress. Plus visibility continues when attendees take the bottles home. Your company’s name and logo are printed on the front of the water bottles. You receive a one‐color imprint in one location. Doing our part for the environment—AOPA will not serve bottled water during lunch or breaks. Water stations will be conveniently located throughout the exhibit hall and education class rooms. Cost: $6,000
CUSTOMIZED SHOW NAPKINS Exclusive Opportunity! Customized napkins will be used during the breakfasts & lunches at the Mandalay Bay. Your company logo will be included on the napkins. You pick the color napkin & one color imprint. Cost: $1,500 NEW
TABLE TENT SPONSOR Exclusive Opportunity! New for 2017
NEW
Sponsors of lunch tables will have their own custom made table tents which will be displayed prominently as each lunch & cocktail table as a centerpiece. Lunch will be provided to every AOPA O&P World Congress attendee in the exhibit hall on Thursday & Friday. Sponsors are responsible for artwork. Cost: $1,500. Deadline for Artwork August 1st
SLOT MACHINE TITLE SPONSORSHIP‐ Exclusive Opportunity! Become the title sponsor of this popular exhibit hall traffic building game. Sponsorship includes: Company Logo on tokens, Company Logo on Slot Machine Reels, Company Name included in all promotional advertising and more. Cost: $5,000
RELAXATION STATION Exclusive Opportunity! The Relaxation Station is sure to one of the most popular booths at the conference! Attendees will enjoy a brief massage by a licensed professional massage therapist. All massage personnel can wear sponsor t‐shirts with corporate or product recognition and design. Exclusive Cost: $5,000 (Thurs. & Friday) Package includes: • Support sign with company or product located at the Relaxation Station booth • Opportunity for massage therapist to wear t‐shirts with company or product logo/graphics • Acknowledgement in the Final Program, Mobile App, World Congress Website and on all sponsorship signage.
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HAND SANITIZER AD KIOSK. Keep Those Hands Clean!
NEW
Designed for high‐traffic, public locations, the kiosk allows for 8.5”W X 12 H advertising header, and 14” X 14” base plate graphics that provides the event guests with the ability to sanitize hands and eliminate many germs known to cause illness. This promotion includes graphics production and installation and sanitary gel and refills. Artwork and print ready files are sponsors’ reasonability. Cost: $850/per unit
Copyright © 2012 3D Media Group All Rights Reserved
Branding Includes Header Art Template ‐ Finished Size: 8.5” W x 11”H & Base Plate Art Template ‐ Finished Size: 14” W x 14” W. Artwork due by August 1st
NEW
STEP IT UP! PEDOMETER CHALLENGE Attendees can either use their own fitness device or will be given a pedometer featuring your logo to help them track their steps. Challenge will be marketed on social media, preliminary program, mobile app pushed text, signage and flyers in all meeting bags. At the end of each day, attendees report their steps and are entered into a daily drawing for prizes and on last day a grand prize will provided by your organization. “Race” headquarters will be located between the general session room and the exhibit hall entrance to give the event prominence. The headquarters stand would feature the sponsors logo as well as checkered flags. Cost: $6,000. Contact AOPA for more information.
NEW
OXYGEN BAR ‐ Exclusive Opportunity! Breathe some life into your exhibit booth! An Oxygen bar is a fun way to encourage socializing and networking. When attendees spot that huddle of energy in one spot they gravitate toward the activity, curious to see what all the buzz is about. The oxygen bar seats 4‐8 people and has counter space for handouts and can be branded with corporate logos. Contact AOPA for more information. Cost: $6,500
On‐Site Visibility Opportunities‐ Hotel
HOTEL ROOM KEY ‐ Exclusive Opportunity! Display your 4‐color company logo on the hotel room key and ensure that attendees see your name as they use the key throughout their stay! This exclusive opportunity is available on a first‐come, first‐served basis. Cost: $12,000
HOTEL IN‐ROOM VIDEO
Have your company’s message displayed to attendees via your own personal video message! The video will run all four days, Wednesday – Saturday on Mandalay Bay’s in‐room hotel video channel. Ship 2 DVD’s to arrive at AOPA no later than August 1st. Cost: $2,000
ROOM DROPS & WELCOME PACKAGES Welcome attendees to the World Congress by delivering your promotional item to each attendee’s overnight room on Wednesday, Thursday or Friday night. Exhibitor to provide item onsite or ship to AOPA no later than August 1st Cost: $3,500 per item
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Specialty Items
2017 AOPA O&P WORLD CONGRESS & 100TH CENTENNIAL SHOW T‐SHIRT Include your logo on this 100th Anniversary Commemorative t‐shirt which will be given to attendees during the Welcome Reception and General Sessions. Sponsors logos are printed on the back of the t‐shirt in full color, while the show logo is printed on the front. Cost: $350/per logo (See Special Value Package on page 8)
MEETING BAG ‐ Exclusive Opportunity!
MEETING BAG INSERTS
The ultimate walking billboard! Let your target audience advertise for you during and long after the close of the conference. Maximize your visibility by sponsoring the 2017 meeting bag. Your company’s name and logo appear prominently on the front of the attaché while the AOPA logo is placed on the back—a favorite take‐home item that is used for years to come! Cost: $12,000
This is an incredibly inexpensive way to reach buyers. We stuff your supplied eye‐catching brochure, flyer, card, magazine, leaflet, note pad or similar item into each of our keepsake meeting bags for attendees. Inserts must be 8.5” x 11” or smaller. Larger items may be considered for an additional cost. Qty per insert: 2,200. Cost: $1,200 per insert or $2,000 to have it handed directly to the attendees.
BADGE HOLDER/LANYARD ‐ Exclusive Opportunity! This exclusive opportunity puts your name front and center. Display your company’s name and/or logo on the handsome lanyards that hold attendees’ name badges! This item is available on a first‐come, first‐served basis. Cost: $5,000
EXHIBITS PASSBOOK‐ Back by Popular Demand Drive attendees to your booth by participating in this popular traffic‐building opportunity. Attendees will visit each participating booth to discuss the question and answer with the exhibitor. The exhibitor will then sign the “Passbook” to validate the visit was complete. Attendees will have until the last day to complete the passbook and submit to a drop box. Attendees will not only receive CE credits for completing the passbook but will also have the opportunity to win valuable prizes. Cost: $500 (See Special Value Package on page 8)
GENERAL SESSION CHAIR DROP Receive maximum exposure to all those attending Thursday’s opening General Session. We will pass out your collateral, books, leaflet, raffle forms or similar items during our most popular session. Qty of item: 600. Cost: $3,000 per item. Exhibitor to provide item onsite or ship to AOPA no later than August 1st.
PROCEEDINGS BOOK Exclusive Opportunity! The 2017 World Congress is sure to be a major source of cutting edge research. Many researchers will present new and ongoing research they are doing and obtain feedback from the audience. Become a resource for those at the conference by providing the proceedings booklet. Cost: $2,500 Corporate Ad on Back of Booklet Distribute Copies from your Booth NEW
NEW
SHUTTLE SPONSORSHIP The shuttle will take attendees back and forth from one end of the resort to the other to help eliminate some of the walking distance. As sponsor of the shuttle your company can be the first on that attendees experience before they even get to the exhibition. Sponsorship Includes: recognition in all advertising materials, opportunity to distribute promotional items, signage & company logo on shuttle. Cost: $6,000.
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Complimentary – AOPA Helps You Sell! RAFFLE & NEW PRODUCT LAUNCH ANNOUNCEMENT BOARDS If you are planning to hold a raffle and/or launch a new product at the World Congress, let us help you spread the word. We will have an Announcement Board located at the entrance to the exhibit hall where you can post your raffle and/or new product information for all attendees to see. Just send AOPA your company logo and announcements. Cost: FREE!
POST‐SHOW ATTENDEE MAILING LIST After the World Congress, a complete list of attendees will be available for you to send follow‐up information. The list will be provided in excel format. Cost: FREE for AOPA Members, $300 for Non‐ Members.
USE OF 2017 AOPA O&P WORLD CONGRESS LOGO Include the 2017 logo on your promotional items, literature, website or booth. Contact Kelly O’Neill at koneill@AOPAnet.org to receive a copy of logo. Cost: FREE!
2017 AOPA O&P WORLD CONGRESS MOBILE APP Your company name & booth number will be included on our 2017 AOPA O&P World Congress mobile app. Cost: FREE!
INTERNET LINK Get “net” worked from the AOPA Web site! When visitors check out AOPA’s Web site to see the exhibitor list, all they have to do is click on your company name to be connected to your own home page! Cost: FREE! COMPANY NAME ON SHOW FLOOR MAPS Make sure buyers know where you are! Purchase a 20x20 booth or larger and have your company name printed on the show floor map. Some company’s names may be abbreviated due to space limitations. Cost: FREE! PRODUCT LISTINGS IN FINAL PROGRAM As an exhibitor, your company will be listed in the Preliminary Program, O&P Almanac and World Congress Final Program of Activities. Plus, AOPA’s Final Program of Activities includes a product index. Information on product category selection is included as part of your exhibitor contract. To verify or update your current product categories, contact Kelly O’Neill, koneill@aopanet.org. Cost: FREE!
Top 5 Reasons to Become a Sponsor at the 2017 AOPA O&P World Congress 1. Increase brand awareness by sponsoring attendee favorites and must‐attend events 2. Boost your Visibility…..stand out in the crowd and present yourself as a power player in Las Vegas 3. Show your brand’s strength to your competition 4. Generate powerful results that last long after the event. 5. Exposure…Exposure…Exposure
AOPA reserves the right to reject any promotional material or other material for distribution. All orders must be paid with a check or credit card when the reservation is placed. Material/art must be e‐mailed or shipped to arrive at AOPA by specified due date. Only exhibiting companies are eligible to participate in promotional events during the AOPA O&P World Congress. Non‐exhibiting companies are prohibited from participation in Manufacturers’ Workshops, Product Preview Theaters and all other promotional opportunities. Sponsorship Level qualifying amounts do not include booth space, O&P Almanac Advertising, Manufacturers’ Workshops or Product Preview Theater Presentations.
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Exhibitor Value Package EXHIBITOR VALUE PACKAGE. Choose the package that’s right for you. AOPA offers you a cost‐ effective promotional packages that work with everyone’s budget. These value packages conveniently bundle several sponsorship opportunities to save you time and money all while giving you increased visibility during the show. Package 1 Package 2 Package 3 Package 4 $750 $1,150 $2,050 $2,250 ($850 Value) ($1,350 Value) ($2,450 Value) ($2,950 Value) Exhibitor Passbook Logo on Show T‐Shirt
Coupon in Final Program
Product Preview Theater or Column Sign
BEST VALUE
Sponsorship Levels SPONSORSHIP LEVELS Partner with the World Congress and reap more rewards. Additional benefits are available to those companies who partner with the World Congress at a higher level. See which level you quality for.
Recognition in the Final Program of Activities Recognition in the AOPA SmartBrief Newsletter Recognition on PowerPoint slide (shown in all meeting rooms) Additional Free Meeting Registration Passes Company Logo & Link to your website on Show Mobile APP Social Media network “Thank You’s” – Facebook, Twitter & Linkedin Priority Move‐Out (be among the first to receive your shipping containers for “priority” move out) Company Logo displayed in the Final Program Exhibitor Directory Prominent border around your entire Exhibitor listing Company Bio included with your Exhibiting Listing on AOPA Website Complimentary Conference Room for Private Sales/Staff Meetings. Available Thursday morning through Saturday noon
Diamond $20,000
Platinum $15,000
Gold $10,000
Silver $7,500
Supporter less than $7,500
(4 Qty) (3 Qty) (2 Qty) (1 Qty)
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Sponsorship Order Form TYPE OR PRINT THIS ORDER FORM. SIGN AND RETURN COMPLETED FORM TO (571) 431‐0899. Have questions or need additional information? Contact Kelly O’Neill at (571) 431‐0852 or koneill@AOPAnet.org
Company Name: ___________________________ Contact Name: ________________________ Attendee Communication
On‐Site Visibility – Convention Center
Overall Mobile App: $10,000 Exclusive Mobile App Banner Ads Cost: $2,000 Mobile App Pushed Text Alert: $500 Social Media Package: Cost $600 Post Show CE Credit Mailing: Cost $5,000 Electronic Banner Ads & Video (circle) Small Banner Ad: $500 Video Embed: $1,500 Sponsored Email AD Banners: $500 Preliminary Program Back Cover: $5,000 1/4 Page Ad in Preliminary Program: $2,000 WC Newspaper Ad: $1,500 WC Newspaper Back Cover: $5,000 Final Program of Activities (circle) Ad‐Inside Back Cover: $3,500 Ad‐Inside Front Cover: $3,500 Ad‐Back Cover: $5,000 Ad‐Tabbed Header Pages: $2,500/each BW Full Page Ad: $1,500 BW ½ Page Ad: $750 Coupon‐ Final Program: $500 or 3/$1,000
Welcome Banner: $3,000 Aisle Banner Sign: $2,500 Column Signs: $1,600/each Qty: ______ PPT Signs: $1,600 Qty: ___ Exhibit Hall Floor Stickers: $3,000 Escalator Runner: $8,000 Registration Counter Signs: $6,000 Charging Kiosk: $9,000 Convention Candy: $1,200 Hydration Stations/Water Bottle: $6,000 Customized Show Napkins: $1,500 Table Tent Sponsor: $1,500 Slot Machine Title Sponsor: $5,000 Relaxation Station: $5,000 Hand Sanitizer Ad Kiosk: $850/ea. Qty: ____ Step It Up! Pedometer Challenge: $6,000 Oxygen Bar $6,500
On‐Site Visibility – Hotel Hotel Room Key: $12,000 Room Drops & Welcome Packages: $3,500 Hotel in Room Video: $2,000
Specialty Items World Congress Show T‐Shirt: $350 per logo Meeting Bag: $12,000 Meeting Attaché Inserts: $1,200 per insert Meeting Attaché Inserts: $2,000 handed out Exhibits Passbook: $500 Badge Holder Lanyard: $5,000 General Session Chair Drop: $3,000 per item Proceedings Book: $2,500 Shuttle Sponsor: $6,000
Exhibitor Value Packages Package 1: $750 Package 3: $2,050
Package 2: $1,150 Package 4: $2,250
Payment All payments for sponsorships must be made by company check or credit card. All order forms must be accompanied by the full payment. All sponsorships are non‐cancelable and non‐ refundable. Material/art must be e‐mailed or shipped to Kelly O’Neill, koneill@AOPAnet.org at AOPA to arrive by the specified due date. Artwork submitted after specified deadline will incur additional charges. TOTAL AMOUNT DUE: $ ___________________ Diamond Platinum Gold Silver Supporter Check Charge (Visa ● MC ● AMEX) Card Number: _______________________________ CVV #: ____________ Exp. Date: _______________ Signature: __________________________________
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