Culinary Press Release - March 2017

FOR IMMEDIATE RELEASE Contact: Gayle Smith Marketing Specialist, Culinary Arts Ph.: 800/323-3471 Email: gayle.smith@atplearning.com

American Technical Publishers Kicks off “Culinary Rock Stars” Campaign at ACF ChefConnect 2017 Orland Park, IL – American Technical Publishers (ATP) launched a new campaign to promote their culinary arts and hospitality training materials for “Creating the Next Generation of Culinary Rock Stars” at the ACF ChefConnect conferences held recently in Chicago on Feb. 5-7 and in New York City on Feb. 26-28.

Three winners were drawn from attendees that completed an entry form at the ATP table during each conference. The prize was a “Practice Makes Perfect” kit that included the recently published 50 Effective Knife Techniques textbook and a 7” Santoku knife, created by CCI Professional Chef Tools in Canada.

The winners were notified via email and announced on social media, including the ATP twitter handle @ATP_Connect. In Chicago, the winners were: Tom Ryan, CEC, CCA, director of Food Service at Presence Resurrection Retirement Center (IL), Christine Grefe, marketplace culinary supervisor at Grinnell College (IA), and Brandon Griffin, culinary arts student at Indian Hills Community College (IA). The winners from the New York City conference were: Alan Lazer, CCE, ACE, associate instructor at Johnson & Wales University (FL), Christopher Singlemann, CEC of Watermill Caterers (NY), and Jon Lodi, HAAC, President, ACF Ventura Chefs Association (CA).

In addition to their participation in the ACF ChefConnect conferences, ATP once again sponsored the ACF Baron H. Galand Culinary Knowledge Bowl competition.

“We are proud to be in our seventh year of sponsoring the Knowledge Bowl competition,” said David Holloway, senior vice president of Business Development. “When you see the level of competition from all regions, you know the profession has a bright future.”

This year’s winners were: Kendall College in Chicago, IL (Central) coached by Wook Kang and Nelia Salvi; Utah Valley University in Orem UT (Western) coached by Meghan Roddy and John Thomas; ACF Eastern Long Island Chefs Chapter (Northeast) coached by Andrea Glick and Sherry Mazze; and Guilford Technical College in Jamestown, NC (Southeast) coached by Patrick Sanecki and Michele Prairie.

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In honor of their “rocking” victories, ATP gave each of the winning teams’ programs a “Practice Makes Perfect Coach” kit. This kit is for teaching and demonstrating knife cuts included a 100% bamboo cutting board shaped like Fender™ Stratocaster™ guitar (in keeping with the campaign theme), a copy of 50 Effective Knife Techniques [ISBN 9780826942418], the companion Knife Techniques Videos DVD [ISBN 9780826942425], and a 7” Santoku knife. Individual team members received a copy of The Chef’s Répertoire [ISBN 9780826942357] by Gui Alinat.

To prepare for the Jeopardy-style competition, team members studied from a number of training resources, including Culinary Math Principles and Applications 2E [ISBN 9780826942371] by Michael J. McGreal CEC, CCE, CHE, FMP, CHA, MCFE and Linda J. Padilla; Culinary Arts Principles and Applications Second Edition [ISBN 9780826942289] by Michael J. McGreal; and Culinary Nutrition Principles and Applications [ISBN 9780826942210] by Linda J. Trakselis, MS, and Eric M. Stein, MS, RD, CCE. All titles were published by ATP. There can be no doubt-chefs have become today’s rock stars. This is shown in the rise of star chefmaking media, such as Top Chef and The Food Network, and in the enthusiasm of foodies everywhere.

Nowadays, the prestige of a much-sought reservation at the latest, hot restaurant rivals that of a ticket to the Grammys.

About American Technical Publishers The company was founded in Boston, Massachusetts in 1898 as American Technical Society by R.T. Miller, Jr. on the belief that “all Americans should have the opportunity to receive a high school diploma and learn the job skills required to prepare them for the working world.” American Technical Publishers continues its rich history of developing and publishing leading-edge career and technical training materials, including new digital-basted ATP WebBooks™ and value-priced, print-and-digital Premium Access Packages™.

Baron H. Galand Culinary Knowledge Bowl Created in 1991, the Baron H. Galand Culinary Knowledge Bowl is a Jeopardy-style culinary competition that is open to junior culinary teams from American Culinary Federation (ACF) chapters, apprenticeship programs, and accredited schools. The competition is named in honor of past ACF national president Baron H. Galand, who championed junior members and encouraged them to get involved in their profession outside the kitchen. Competition questions are drawn from five nationally published textbooks for culinary professionals.