February 2019 Ames Business Monthly

AB AMES BUSINESS

MONTHLY F E B R U A R Y 2019

FACADE GRANTS AVAILABLE FOR CAMPUSTOWN AND DOWNTOWN SEE PAGE 2

February Chamber Update

IOWA STATE RESEARCH PARK PRESIDENT RETIRES; CANDIDATE SEARCH UNDERWAY SEE PAGE 3

AB

2 | AMES BUSINESS MONTHLY | FEBRUARY 2019 The City of Ames Facade Grants are available for Campustown and Downtown businesses.

Wok N Roll received this grant in 2018.

PHOTO BY LEXIE TROUTMAN/AMES TRIBUNE

AMES BUSINESS

MONTHLY FEBRUARY 2019 Vol. 12, No. 2 AMES TRIBUNE Ames Business Monthly is a publication of the Ames Tribune, 317 Fifth St., Ames, IA, 50010; (515) 232-2160.

2 Ames facade grants 3 Research Park president retires 4 New auction house in Story City 5 Ames Chamber of Commerce 17 Ames Racquet and Fitness influx 18 ISU college of business dean named 18 Rick Brimeyer 19 Nate Brammer 19 PhotoSynthesis celebrates 10 years

City of Ames facade grants available for Campustown and downtown

By Lexie Troutman, Staff Writer ltroutman@amestrib.com

Grant applications for commercial property and business owners are now available through the Campustown Facade Grant Program and the Downtown Facade Grant Program.

For the Campustown Facade Grant, the city of Ames Planning Division has grants of up to $15,000 available that match an equal amount invested by the owner, and grants up to $2,000 are available for professional design fees.

Businesses that qualify for the Downtown Facade Grant could qualify for a dollar-fordollar matching grant of up to $15,000.

Julie Gould is from the City of Ames Planning

Department, and is in charge of both grants. Gould said that each grant program has a different goal in mind.

Karin Chitty, Campustown Action Association Executive Director, said that the facade grant for Campustown is for both outside businesses that are looking to expand in Ames and already existing business that are looking to improve their facilities “The balance is what we’re really striving for,” Chitty said. “So we hope to stay away from having all of the buildings go. Finding those opportunities when a building is in good enough shape and just needs a little help and taking advantage of the facade grant is a way to do that.”

Gould said that when the Campustown grant was created, the importance was

placed on keeping the district unique.

“Maybe somebody doesn’t walk through everyday, but they’ll notice something that’s significantly different as far as the storefront and the way it looks,” Gould said. “(The grants can help) revitalize the building itself and help keep the area fresh as a social pedestrian oriented commercial space.

It just keeps building on that momentum.”

When it comes to the Downtown Facade Grant, Gould said that the purpose is to keep the historic feeling alive in the area. “(The grant is) very distinct in what it’s looking for and very strict in the criteria as opposed to Campustown,” Gould said.

Gould said they will work with anyone who submits an application to make sure they meet all of the criteria if they

are able. Once the applications are submitted and the decisions are made, the Planning Department will take the applications to the City Council for a final approval. After the businesses get the approval notice, they will have six months to complete their renovations.

Although, there is an opportunity to acquire an extension on that time if needed, Gould said.

The criteria for the Campustown and Downtown grants are on the city of Ames website.

The Downtown Grant application is due on Feb. 22, and the Campustown Grant application is due on Feb. 25. Both applications can also be found on the city of Ames website.

“I think the biggest thing is knowing that if they have an interest, we have the motivation to help them find a way to make it work,” Chitty said.

FEBRUARY 2019

| AMES BUSINESS MONTHLY | 3

Iowa State Research Park president retires; candidate search began in January

By Lyn Keren, Staff Writer lkeren@amestrib.com

Iowa State University Research Park President Steve Carter, 66, retired at the end of 2018 after leading the nonprofit research park for 18 years. Carter said in an interview with the Ames Tribune the research park’s current position was part of the reason he decided it was a good time to retire.

“I felt as though the research park has done very well, and we are in a very good place in terms of growth and success that the park has had” he said in late December.

“We have a very able and capable staff that is well positioned to keep the park moving in a successful direction.”

Carter began on the research park board in 2000, when the area was only 200 acres. At the

Steve Carter

time, the research park included five buildings and served 111 companies in various stages of development.

Since then, the research park has added 179 companies and employment has grown from more than 900 jobs to 2,290.

Employment at companies that are former research park tenants

has risen from 348 to 2,270 jobs.

Those companies began as startups at the park and have expanded over the years.

Carter believes the best part of seeing that growth is knowing the companies entrusted him and the research park to bring their visions to realization.

“For me, it’s the companies, the opportunities to create work with folks who have taken risks,” he said. “They (the companies), in many cases, have taken many risks, and I have felt like we have enabled them to do that.”

Chair of the research park’s board of directors, Michael Crum, will be leading the search committee to find the next president for the park. “(I joked that) I was hoping I was retiring before him, so I wouldn’t have to replace him,” Crum said.

Crum has been on the board for the research park since 2001 and became chair four years later. He said since Carter became president, the park has expanded into more than what a usual university research park provides.

“The research park is really there to provide close proximity and facilitate working relationships with the tenant companies that are there, and the university,” Crum said. “There were a lot of amenities that the companies felt like they needed at the park to attract more companies and to attract employees for their companies.”

Carter commissioned a master plan to change the park by listening to the companies and it was in response to what they said needed, Crum said.

That plan resulted in the

installation of Provisions Lot F (a local restaurant), an Ames Racquet and Fitness Center and a new McFarland Clinic in south Ames.

Crum said something the research park isn’t recognized enough for is the asset it is for Iowa’s economy. He said the state of Iowa, Story County and Ames have benefited from the growth of jobs and employees in the area, which began with Carter’s vision of growing the research park.

“It is amazing when people come to talk to us, we get a lot of universities that come and visit,” Crum said. “They are amazed at how well that big community works together.”

Crum said the reason the research park has been successful and truly able to work with different parts of the community was by creating a well-oiled machine. The person who will fill his position will need those qualities, he said.

“To make something like that happen, you have to have someone who is adaptive to building those relationships,” Crum said. “And that is Steve.”

4 | AMES BUSINESS MONTHLY | FEBRUARY 2019

New auction house opens in downtown Story City

By Ronna Lawless Staff Writer

STORY CITY — A new auction house has opened in downtown Story City, and the owners want it to be more than a place to just buy and sell things. Kyle and Jennifer Miller want their place at 521 Broad St. to be a place for people in the community to gather.

Millers’ Auctioneer Services opened at the beginning of December and holds live auctions every Thursday night, with bidding starting at 6 p.m. on the dot.

“There’s a reason it’s called an auction ‘house,’” Kyle Miller said. “It’s because it’s like a home, and we want people of all ages from the community to feel like they can come here and be right at home.”

Millers’ auction house is open Monday through Friday, 9 a.m. to 5 p.m., and by appointment during non-business hours.

During their normal hours, the Millers encourage people in the community to come in and socialize. They’ve started a community coffee club, with a table and chairs set up in the front of the store and self-serve coffee available. For $5 a month, you can get a reusable Millers’ Auctioneer Services mug and all the coffee you care to drink. They also serve water and pop.

For kids age 9 and up, there is a community game room with air hockey and foosball games, which is open and free to use during the auctions as well as during business hours.

They hope to add a pool

table to the game room soon.

“We wanted to have something for the kids to do while their parents come to the auctions,” Jennifer Miller said. “That way people don’t have to worry about babysitters. Then we decided it would be a nice thing for the community if we made it available to kids anytime we’re open.”

The Millers serve coffee, water and pop during their auctions and also have dinner available for purchase. “We had beef burgers last time, and they went over really well,” Jennifer said.

The Millers accept items on consignment and work on commission. Their auctions have a huge variety of items, from tools to holiday decorations, from tires to vintage furniture, and

everything in between.

“We’re trying to make the customer some money,” Kyle Miller said. “And we also want people to get some good deals. So, we’re here to make both sides happy.”

Miller is kind of sentimental about the things he sells.

“Every item has a story.

Everything we sell has a history,” he said.

For example, a woman at a recent auction found a soup bowl that was like one she used to have. “She won that auction and she was so happy she’d found that bowl,” Miller said. “Somethings just really bring back memories.”

The Millers have a large TV screen where, on auction nights, they post images of the items up for bid so everyone can see the details more clearly.

Kyle Miller has been in the auction business for 17 years and is a Missourilicensed auctioneer. That’s where he got his start.

“I’ve always been a fast talker,” Kyle Miller said.

“When I was a kid, I took speech therapy because I talked so fast.”

But eventually he found that fast talking was a blessing. He was employed as a teacher in Missouri when a friend took him to an auction.

“I sat there and listened to that auctioneer cry and then I went home and practiced doing that chant myself,” he said. He’d found his calling and now he’s known by many as a “legendary auctioneer” and is easily recognizable with his long dark hair, beard and iconic black hat.

He called his first auction in Marshalltown and since then has conducted more than 500

Jennifer and Kyler Miller have a new auction house at 521 Broad St. in Story City and have live auctions every Thursday night. PHOTO BY RONNA LAWLESS

auctions in many locations in Iowa and Missouri, including many for charities, where he has donated his time.

Miller uses digital media to promote his auctions, but his goal is to keep the live, in-person auction alive. “We use the latest technology and media to advertise your

auction to the world yet focus on local buyers,” he said.

“Too many people are just glued to their phones,” Miller said. “It’s good to get out and meet with people, be a part of the community. It’s a very social event.

I want people to say, ‘It’s Thursday night! Let’s go to the sale barn.’”

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| AMES BUSINESS MONTHLY | 15

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16 | AMES BUSINESS MONTHLY | FEBRUARY 2019

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FEBRUARY 2019

New Year’s fitness resolutions bring influx of members to Ames Racquet and Fitness

By Lexie Troutman, Staff Writer ltroutman@amestrib.com

With a new year comes the annual fitness resolutions to lose weight, eat better and get healthier.

That means bustling business in early 2019 for the three Ames Racquet and Fitness centers.

Brett Halverson manages the memberships of the Ames Racquet and Fitness centers, but most of his time is spent in the south fitness center located at 3600 University Blvd.

With Thanksgiving, Christmas and New Year’s all happening around the same time of the year, Halverson says that they tend to see an influx in membership going into the New Year for a variety of reasons.

“It’s not really that long (of a time period), but stress levels goes up, activity level goes down,” Halverson said. “A lot of people don’t eat the greatest over the holidays, so it’s just a good time to start regardless of whether it’s for New Year’s resolutions.”

It’s not just new members who are heading to the gym more often during the start of the year, though. Halverson said that the gyms also fill up because some existing members are coming more often.

One big challenge of New Year’s resolutions, though, is trying to stick with them throughout the entire year. Halverson said that since Ames Racquet and Fitness opened the new facility in South Ames in the summer of 2017, he has seen memberships stay

Ames Fitness Center members use the weight lifting equipment at the South facility on Monday. The south facility is located at 3600 University Blvd. PHOTO BY LEXIE TROUTMAN/STAFF WRITER

fairly regular. The fitness center has an assortment of exercise options for their members in their facilities, and Halverson said that’s one reason why he thinks members are sticking with the gym longer than they had before.

But even if Halverson does not see some members regularly, he said that this does not mean that they are not exercising. When the weather gets nice, it’s common to see people who would normally be at the facility five days a week, only come in two or three and begin doing more outside activities.

The three locations of Ames Racquet and Fitness have a variety of ways their members can stay active.

With over 100 classes that are free for members, personal trainers available and equipment throughout the facility that they can use on their own, Halverson said the main goal is to help

their members find what they enjoy doing in terms of exercise and reach their fitness goals.

“A lot of the biggest impacts for people when it comes to exercise are the things that you can’t even necessarily measure as far as energy level and sleeping better and reducing stress and all of those things,” Halverson said.

Halverson said that frequently he’ll have members approach him and ask if they should start running if they want to add more cardiovascular activity to their routine. He follows by asking if running is something they enjoy doing, and most of the time, they say no.

“You have to do something that you like to do because there’s no reason that you shouldn’t like exercising,” Halverson said. “If you want to incorporate a class, incorporate a class.

One of the most important thing is that you’re here.”

| A M E S B U S I N E S S M O N T H L Y | 17

18 | AMES BUSINESS MONTHLY | FEBRUARY 2019

Iowa State University Ivy College of Business associate dean of research named

By Tribune Staff

Joey George was named the new associate dean for research at the Iowa State University Ivy College of Business and began his duties in early January.

George is the endowed chair in business and a professor of information systems at Iowa State, according to a press release. He has been with the college of business since 2011. He served as the director of the college’s PhD program since 2017 and interim academic director of the Business

NeuroLab since 2015.

“I’m excited about this new opportunity,” George said in the announcement.

“My goal is to help provide faculty and doctoral students with the resources they need to be successful researchers, which in turn improves the quality of the college’s research overall.”

As associate dean of research, George will continue to oversee the PhD program and the research labs.

He will also support the college’s faculty to find and secure external funding, manage academic

personnel policies, oversee faculty orientation and mentoring, among other things.

Overseeing the college’s information technology efforts and managing the college’s strategic plan will also play a part in his new position.

“I cannot think of a more qualified person to lead these important efforts for the college,” said Raisbeck Endowed Dean David Spalding in the announcement. “Joey is an extremely talented professor who is highly respected around the world. He has 32 years of experience at four different universities. He has served as a department chair and president of his discipline’s professional association. He is experienced in leading doctoral programs, international conferences, and academic journals. I look forward to working with Joey in this new capacity.”

The value of stories I

sat dejectedly in the seat of the road roller with Steve standing by its side. Our latest of many attempts to resolve a slight but definitely perceptible lurch as the roller switched directions had failed. That slight lurch would result in a seam (i.e., bump) in the asphalt. We were scheduled to travel to Germany the following day to demonstrate our solution.

Now, as the late afternoon slipped away, we had nothing.

“What are we going to do?” I asked rhetorically.

I was beginning to think about how we could lessen the blow of our failure.

Perhaps we could request more time.

Fortunately, Steve’s brilliant engineering mind was still processing control spools, orifices, and springs. A deep thinker who always chose his words wisely, he finally responded. “Well, I suppose we could try…”

We raced to the Model Shop, convincing one of the machinists to work late on the test parts for Steve’s latest brainstorm. An hour or so later we were again running the roller. This time, it worked! Smooth as butter.

Off to Germany with our prized solution (trusted only to carry-on), holding our breath through customs, and finally a day later at our customer’s proving grounds.

Steve, a colleague from our German sister company, and I anxiously watched as their chief engineer drove a roller with our solution installed.

The stern chief engineer dismounted the roller, his demeanor not unlike the stereotype German engineers frequently portrayed in U.S. car commercials.

Rick Brimeyer He looked at us (without smiling) and reported, “Not bad.”

As soon as safely possible, our German colleague pulled us aside and assured us, “That means he really likes it.”

That evening we celebrated with a little wine and a memorable dinner at an outdoor restaurant along the Rhine River. We (and by “we” I mean Steve) had executed the engineering equivalent of the “Hail Mary” pass to pull victory from the jaws of defeat.

I’ve told that story many times since to inspire others to never give up, and to promote the qualities which Steve exhibited when the chips are down. Stories are so effective because they elicit both an intellectual and an emotional response, with the latter embedding within us deeper and longer.

We are wired for stories. From our earliest days, parents use stories to teach lessons, to establish norms, and to entertain. Gifted teachers regularly use stories to drive lessons deeper into their students’ retention. Effective story-telling makes learning not feel like learning.

Story-telling is a powerful — and

often-overlooked — leadership skill, especially in today’s over-intellectualized workplace. As your organization progresses through any meaningful improvement effort, it’s extremely beneficial to translate noteworthy improvements and benchmarks attained into your own stories. Make sure that they include not only what folks accomplished, but how it made people (employees and/ or customers) feel. These stories provide fuel for future challenges and play a key role in recruiting late adapters to join the improvement effort.

Document your improvement effort with stories, photos, and pertinent metrics. It’s amazing how quickly one forgets the prior state.

A quick word of warning! Remember that the stories we tell are merely words … the same as that framed “Values” poster hanging in the lobby. If leadership’s actions are consistent with the lessons we are teaching or the norms we are reinforcing, our stories will further our intent, and powerfully so. If our actions are inconsistent, our stories will cause cynicism and create a longing for past days and leaders whose actions were consistent with the moral of the story.

RICK BRIMEYER is the president of Brimeyer LLC, an independent management consulting firm located in Ames which guides organizations to higher performance by focusing on process improvement and leadership development. Further information is available at www. brimeyerllc.com or by calling (515) 450-8855.

FEBRUARY 2019

For 2019 the IRS announces big changes for savers ‘T

is the season to think about our resolutions for the year. I am hopeful one resolution will be better financial health. The amount we can save into our retirement plans periodically increases as the figures are adjusted for inflation. In 2019, the Treasury Department announced a lot of changes. Let’s review a few.

The 2019 Traditional Individual Retirement Accounts (I.R.A) Contribution Limit: After more than five years stuck at $5,500, the amount you can contribute to an I.R.A. has increased $500 to $6,000 in 2019.

However, the catch-up contribution for individuals age 50 and over remains at $1,000. So those over the age of 50 can contribute $7,000. The catch-up contribution is not adjusted for inflation. There are some income limits and other provisions for both individual and joint filers that will determine the deductibility of the I.R.A. contributions.

The 2019 401(k) Contribution Limit: The amount you can contribute to your 401(k), 403(b), most 457 plans, or the federal government’s Thrift Savings Plan is $19,000 for 2019.

That is a $500 increase over 2018. The 401(k) also allows catch-up contributions for employees

Nate Brammer

over age 50. You can save an additional $6,000 per year for your retirement.

Typically, you can make changes to your retirement plan anytime during the year, not just open enrollment to increase the amount you are saving. You can increase the paycheck deferral amount or percentage that is being withheld and deposited into your retirement account. Do these limits seem unattainable? In 2017, 13 percent of employees with retirement plans at work saved the maximum according to a Vanguard’s How America Saves.

The 2019 SIMPLE IRA

Contribution Limit: The SIMPLE IRA is a special IRA that is sponsored by a company as retirement plan for the employees. It is similar to a 401(k), but designed for the smaller employers. The contribution limit on the SIMPLE retirement accounts increases from $12,500 in 2018 to $13,000 in 2019. The SIMPLE catchup provision also remains unchanged at $3,000 for those age 50 and older.

The 2019 Roth I.R.A Contribution Limits: The Roth I.R.A. contribution limits mirror the Traditional I.R.A. For 2019, the limit is also $6,000 and the catch-up provision is $1,000 for those age 50 and older.

There are also income limits that for those wanting to invest in a Roth.

I would encourage you to resolve to save more in 2019. To continue to build a stronger financial foundation. Please consult your tax preparer for questions on how these changes might impact you and your employer to make changes to your retirement plan contributions.

NATHAN D. BRAMMER MBA, CIMA®, AIF® is a principal and investment advisor at Marrs Wealth Management. He can be reached at Nate@marrswealth.com

| AMES BUSINESS MONTHLY | 19

PhotoSynthesis celebrates 10 years in business

By Lexie Troutman

Staff Writer ltroutman@amestrib.com

Lisa Hovis first opened the doors of PhotoSynthesis on Jan. 5, 2009, and she will be celebrating the 10-year anniversary of the business with an open house in early January.

Before it became PhotoSynthesis, the printing shop, at 317 Main St., was called Walden Photo.

It was a place that Hovis went to often to print her own designs that she sold online when she moved to Ames in 2007.

The owners told Hovis that they would be closing the shop soon, and the final day Walden Photo was open was on Dec. 31, 2008. With Christmas being her busiest time,

Hovis knew that she needed to think of a way to keep the printing shop alive in Ames. So, she bought it.

Within one week of Walden Photo closing, Hovis had PhotoSynthesis up and running.

“I purchased all of the printing equipment and mounting equipment and that type of thing that I could reuse, and then I just opened and winged it,” Hovis said.

She was never afraid of the sudden shift of going from running an online business to running her own store. Hovis said that she grew up helping her father with his businesses, and she learned from his mistakes and his triumphs. He helped her negotiate prices for the

business and the equipment, and she went from there.

Throughout the years, PhotoSynthesis has become a Main Street staple where residents can bring their photographs and keep their memories preserved through photo designs, Hovis said. The design world constantly changes, and Hovis said that she keeps her eye out for new trends in the market that she believes her customers would like.

For Hovis, 10 years of running the shop has flown by. She said that while she always looks for new ideas in the design world, the main objective of her business has stayed constant.

“I want them (my customers) to look around and see the different options and be inspired and create something that’s going to bring them happiness or good memories,” Hovis said.

20 | AMES BUSINESS MONTHLY | FEBRUARY 2019