ABM - December 2016 by GateHouse Media Iowa

AB AMES BUSINESS

MONTHLY D E C E M B E R 2016

NEW FOOD TRUCK BUSINESS IN NEVADA IS SMOKIN’ CRITTER’S SEE PAGE 6

December Chamber Update

2 | A M E S B U S I N E S S M O N T H LY | D E C E M B E R 2 016

AMES BUSINESS

M O N T H LY DECEMBER 2 0 16 Vol. 9, No. 12 AMES TRIBUNE Ames Business Monthly is a publication of the Ames Tribune, 317 Fifth St., Ames, IA, 50010; (515) 232-2160.

3 Green office building under construction in Story City

19 Hair by Heather opens in Cambridge

4 Changes coming to The Livery building in Boone

19 Von Weihe joins GCC

4 ISU study: Rural wages growing faster than urban wages in state 5 Main Street gets positive reports from outside visitor survey 6 Boone County Hospital takes over UnityPoint; After Hours Clinic moves 6 New food truck business in Nevada is Smokin’ Critter’s 7 December Chamber Update

19 Hertz Farm Management announces new president 20 Vermeer celebrates new tech hub in Research Park 20 ISU students start volunteering business 21 Nate Brammer 22 Rick Brimeyer 22 TowandaDream opens in Boone 23 Nature’s Touch rebrands, relocates on Main Street

DECEMBER 2016 | AMES BUSINESS MONTHLY | 3

CONSTRUCTION

Green office building under construction in Story City By Ronna Lawless Staff Writer

Story City businesswoman is developing an energyefficient office building on a historic lot in the downtown area there. Jenifer Rieck, a financial expert for Thrivent Financial, is building the Leonessa Professional Building at the corner of Broad and Elm streets in Story City. The office building will be solar powered. Although it will be connected to the electric grid, it’s possible that 100 percent of the building’s electricity will come from solar panels that will be installed on the corrugated metal roof, Rieck said. LED lighting in the building will add to the energy efficiency of the project. Unwanted materials from the site, such as sod, dirt and foundational stone, are being recycled, reused or repurposed. One of the key building materials are SIPs, which stands for structural insulated panels. Proponents of SIPs claim they are 66 percent more energy efficient than standard frame construction, cut framing time by two-thirds and are 2 1/2 times stronger. “SIP panels are made of wheat and rice straw that is pressed together under very high pressure,” Rieck said. “It’s very strong and it’s green since it uses sustainable products. Plus it helps with soundproofing and has a very high R-value, which means it’s a good insulator.” Rieck said the Leonessa building will offer three suites of offices with six 1,270-squarefoot offices per suite. It will also include 10 incubator business cubicles in a separate suite. The motto for the Leonessa building is “Growing business with energy in Story City.” That energy applies to more than just the efficiency and solar power, Rieck said. “This is a win-win-win situation where the occupants of

This design by SB&A Architects shows what the Leonessa Professional Building when it is completed early next year.

IMAGE COURTESY OF SB&A

ARCHITECTS

the building can create a referral network and help grow each other’s businesses,” she said. Each suite will have a reception area, workroom, kitchenette and bathroom. There will be a conference room with a projector, television and Skype meeting capabilities. A private courtyard will be established along the sidewalk on Broad Street, which can be used for outdoor lunches, meetings and kickoffs. “Story City has such a wonderful, open downtown area,” said Rieck, who was a teacher in the Ames school district for about 20 years. “It has the second widest main street in the state of Iowa.” Although she’s a graduate of Ames High School and a resident of Gilbert, Jenifer Rieck

is passionate about the history of Story City. Scott Griffin, the general contractor on the project, is also an AHS graduate and is a big proponent of green building practices, Rieck said. “I’m into historic renovations, and I wanted to save this building,” Rieck said of the building her office occupies at 626 Broad St. Part of her reasoning in purchasing the vacant lot next door was to control what would be built next to her office. A financial associate for Thrivent Financial, Rieck’s office is in a historic building that was Story City’s City Hall from 192539. Most recently it was a barber shop. Rieck went to painstaking lengths to restore the building to some of its historic beauty. “I wanted to protect this

building and improve it so it will be here for another 100 years,” she said. And now she wants to do something similar with the vacant lot next door to her office. In 1896, the lot was the location of the Viking Cracker Factory. It was a big utilitarian building without many aesthetics. The factory was torn down in the early-1920s, and it’s been a big vacant lot ever since. One hundred and twenty years after the cracker factory was built, Rieck broke ground on the new office building. Rieck said there are several advantages to having an office in Story City. One of the main draws is that rent is much less expensive. “Rent here will be half or even

a third of what it costs in Ames,” she said. Rieck expects flat-rate rents to range from $325 to $650 per month. “For anyone who wants more than one space or even a whole suite, I’m definitely prepared to negotiate on the price,” Rieck said. Another advantage is that downtown Story City is about a 15 minute drive from Ames and about five minutes from Interstate 35, Rieck said. “Many people from smaller towns in northern Story County and Hamilton County shop and do business in Story City,” Rieck said. “It’s also growing as a destination shopping experience due to the niche gift shops on Broad Street. Story City has a very busy and vibrant main street.”

4 | AMES BUSINESS MONTHLY | DECEMBER 2016

CANDY AND GIFTS

INCOME

ISU study: Rural wages growing faster than urban wages in state By Dan Mika

Staff Writer dmika@amestrib.com

Progress is being made in one of the rooms in the lower level of The Livery to turn the room into an old-fashioned candy and gift shop. The store will be called Coachmen’s General Store and is anticipated to open toward the end of November. PHOTO BY WHITNEY SAGER/BOONE NEWS-REPUBLICAN

Changes coming to The Livery building in Boone By Whitney Sager, Boone News- Republican

ld time favorites that will appeal to sweet tooths will soon be coming to The Livery building in

Boone. James and Betsy Gideon, who own The Livery building, have partnered with Michael Roberts to bring about changes to the building in the hopes of turning it into the “go to” spot in Boone. “We want to put this place on the map,” Roberts said. Part of their plans include opening an old-time candy store and gift shop, which they plan to call Coachmen’s General Store. The candy shop will be located in the lower level of the building, just to the right of the west entry doors and next to The Good News Room. It will feature oldtime candies people came to love while they were growing up, such as root beer barrels, taffy and Sixlets. Various specialty and handmade items also will be for sale. Roberts said the idea for a candy

shop came after seeing comments made by people on the “I Grew Up in Boone, Iowa” Facebook page, who were talking about old fashioned candy stores that used to be in Boone. Another plan the trio has is to convert an old horse stall into a wine bar. Roberts said he feels there is a need for a wine bar in the area. The Livery building has a long history in Boone, starting out as a place to house horses and build wagons. The building also has been home to a bowling alley, dance hall and currently is home to several businesses that rent space in the upper levels. “It’s such an incredible building with lots of character,” James Gideon said. The Gideons opened The Good News Room five years ago, and have owned the building for the past two years. “We want to regenerate the history of the building,” James Gideon said. “We bought it to bring it alive.” Changes are in store for the cafe, as well. They hope to add smoothies and other new menu items as a way to attract more families to the restaurant. All of these planned changes, as well as the overall interior design of the building, reminds the trio of the Old Market Business District in Omaha, which has become a popular place for locals and visitors to the Omaha area.

n Iowa State University sociologist is suggesting rural Iowans’ incomes are growing at a faster rate than urban incomes in the state, a reverse of national income trends over the past decade. The study, released by David Peters, a rural sociologist with the ISU Extension, analyzed household income differences in multiple states over 10 years. In Iowa, the median household income for rural residents was, on average, $8,500 more than the income for urban residents in 2015. That is down from the high point of the rural-urban income gap in 2011, where Iowans living in towns of less than 2,500 people made almost $10,000 more than their urban peers. Across the country, the average rural household fell by an eighth of a percentage point. By contrast, Iowa’s rural citizens saw a 9.6 percent gain in their incomes, placing their change in between states like North Dakota, which saw a 32 percent increase in rural income, and Arizona, where rural citizens saw an 18 percent decrease in their income. Urban Iowans also fared better in income changes when compared with the entire country. Their wages increased by just over 3.7 percent in the past decade, almost two points above the nationwide average. Iowa has the 30th highest median urban income in the country. The numbers continue to be better for rural Iowans, as Peters reported the median income for the group was about 10 percent higher than the national average beginning in 2012. While urban incomes in the state have improved throughout the time period studied, Iowans living in larger cities generally make about 10 percent less than the urban national average. According to the study, Iowa is 21st in the nation in terms of median rural wages. In his report, Peters said rural incomes in the state may have grown over the past decade as workers with higher-paying salaries commute back and forth from their homes in the countryside to jobs in cities.

“Farmers live in rural areas, but a lot of what drives the ag sector in Iowa is the spinoff jobs … those are usually the ﬁ rst sectors related to agriculture that experience the downturn of the farm economy.” David Peters, rural sociologist with the ISU Extension

He also said agricultural wages have slowly rebounded since the start of the 2008 recession, but the agriculture sector itself didn’t suffer as much as other parts of the economy. Peters said urban incomes in the state have kept “stubbornly lower” because industries like insurance, finance, manufacturing and others that center in cities were hit harder by the recession and were slower to recover. He also noted the farm services industry, which is predominantly located in Iowa’s cities, didn’t recover at the same pace as farming itself after the recession. “Farmers live in rural areas, but a lot of what drives the ag sector in Iowa is the spin-off jobs,” he said. “… those are usually the first sectors related to agriculture that experience the downturn of the farm economy.” He also said poverty in the state tends to cluster in urban areas. Some of those in poverty tend to be persistently unemployed because they lack the skills to join the workforce or have some other barrier to employment, he said. Those living in rural economies tend to find employment in “middle-skill, middle wage” jobs that aren’t as prevalent in cities where more high-skilled work tends to cluster, Peters said. “There’s nothing in the middle for people with, say, a high school degree and two years of (post secondary) education to earn not a high wage, but a very good wage,” he said.

DECEMBER 2016 | AMES BUSINESS MONTHLY | 5

SURVEY

Main Street gets positive reports from outside visitor survey By Dan Mika, Staff Writer dmika@amestrib.com

ix residents of West Des Moines filed positive first impressions of Ames’ Main Street, according to a report from Iowa Main Street. The visitors, who were granted anonymity in the survey to speak freely, applauded Ames’ downtown district for its streetscaping and abundance of public art. One respondent wrote walking down the street was “almost like walking back in time.” The delegation also praised Main Street’s range of restaurants and “destination businesses” which are located only in

Ames. However, the visitors said they had difficulty reading street signage easily from their vehicles guiding them to public restrooms and parking. They also recommended removing metered parking from downtown. Ames’ visitors to Valley Junction echoed those ideas in their report to West Des Moines when asked what features they’d want to see in their own downtown. The reports came from the 2016 First Impressions Survey, a program in which representatives from 12 Main Street districts in Iowa exchanged groups to rate each other’s downtown area. Cindy Hicks, director of

Ames Main Street Cultural District, found the results generally favorable despite the marks on parking and public restrooms. She said her group often frets about small issues in the downtown district, but outsiders tend to not notice them. “When you have visitors come to Ames, they have a totally different perspective,” she said. Hicks said adding signage would be an easy way to address part of Valley Junction’s criticism, but adding public restrooms and parking, or removing meters from Main Street, would require a proposal to the City Council and be a more lengthy process.

Bare trees provide a juxtaposition to blooming flowers at the corner of Douglas Avenue and Main Street in downtown Ames on Monday. Ames’ Main Street was recently praised for it’s streetscaping by local volunteer visitors. PHOTO BY MEGAN WOLFF/ AMES TRIBUNE

6 | AMES BUSINESS MONTHLY | DECEMBER 2016

HEALTH

Boone County Hospital takes over UnityPoint; After Hours Clinic moves

s of Nov. 1, the UnityPoint Clinic at 120 South Story St., in Boone is officially owned and operated by Boone County Hospital (BCH). The new clinic name is Boone County Family Medicine (BCFM) North. Physicians providing care at the clinic are Dr. Brian Mehlhaus and Dr. Trishia Filipiak. In January, BCH will welcome Dr. Alexander Kalenak to BCFM North. While BCH continues the search for one more provider, they are happy to have locum tenens (temporary physicians) Dr. Julie Heaton and Dr. Mercy Okoye in the interim working in the North Clinic. In addition to the new North location, BCH also owns and operates BCFM South, located at 1115 South Marshall St., in Boone, as well as the Madrid Family Practice Clinic in Madrid, and BCFM in Ogden. To schedule an appointment with one of the providers at BCFM North, call (515) 432-4444; at BCFM South, call (515) 432-2335. To see a provider in Ogden, call (515) 275-2417, and in Madrid, call (515) 795-4300. For a listing of the BCH providers, visit www.boonehospital.com. As of Nov. 1, the After Hours Clinic, which is owned and operated by BCH, moved across the street to BCFM North. In addition, the name has changed to the Walk-in Clinic to better represent the scope of care as hours expand in January 2017. The new location will allow for much needed space.Due to the success of the After Hours Clinic, the clinic outgrew its space at BCH. Hours currently remain the same: 5 to 8 p.m., Monday through Friday, and 9 a.m. to 7 p.m. on Saturday and Sunday. The clinic is located on the south side of BCFM North. No appointment is necessary.

FOOD

New food truck business in Nevada is Smokin’ Critter’s Chris Ritter, 42, has worked in a lot of food industry jobs through the years. Now he’s bringing his passion for barbecuing to the residents of Nevada.

By Marlys Barker

Nevada Journal Editor

nother food truck has come to Nevada. This one started Sept. 13, the day that Chris and Tami Ritter took their passion for competing in barbecue competitions and decided to sell their smoked meat and other side dishes as well. Smokin’ Critter’s BBQ Competition & Catering has been operating out of the ALMACO parking lot on weekends this fall, and the community has responded. “We have seen repeat customers, but we’ve also seen new customers when we’ve been out,” said Tami. Both Chris and Tami have day jobs. Chris works for ALMACO as a supervisor; Tami works as an insurance specialist for Scott Richardson State Farm Agency in Nevada and Ames. Through the years, Chris has been involved in a variety of food industry jobs, as well. At 15 years of age, he started working for Cliff Fry at the old Legends restaurant in Nevada. After Fry, he worked there for owners Helen and Wally Wolken, too. When Joe Gallagher had the old and very popular Minsky’s Pizza business, Chris was working for him, and later, he also worked for Ben Dubois when he was the owner of Minsky’s. “Chris has always loved cooking food and barbecuing food,” his wife said. This passion is what led him into doing barbecue competitions, where they were ultimately introduced to the possibility of vending their food as well. Tami said if people really want to know why Chris got

PHOTO BY MARLYS BARKER

into barbecue, it comes down to the sauce. “Chris didn’t like any kind of barbecue sauce he tried, so he thought to himself that he could make his own sauce.” From there, he started barbecuing his own meat, something his wife said he has loved doing through the years for family, friends and co-workers. As a competitive barbecuer, Smokin’ Critter’s was a first-place winner of the Iowa Backyard BBQ Series, something the Ritters take great pride in. When asked how they handle their full-time jobs and getting ready for weekends of selling barbecue — which includes their best-selling items, brisket meat and homemade bacon and jalepeno mac and cheese — the couple holds true to a proven schedule. Mondays they shop for food; Tuesdays they trim meat; Wednesdays they make their barbecue sauce; Friday they cook the

meat and make all the homemade items and cornbread to sell that night; Saturday they repeat what they did on Friday. What do they do on Thursdays, you wonder? “Rest,” Tami said, adding that it’s well needed. In addition to vending in Nevada, the Ritters vended at a Car Show at Melcher-Dallas this year, where they also helped the Lions Club there raise money for the Friends of the Library organization. As the weather grows cooler, the Ritters are happy to announce that they have set up a deal with The Talent Factory owners, Larry and Cindy Sloan, to vend at their business on certain days throughout the colder months. Depending on the weather, their food will be available either from their truck, or at The Talent Factory. Tami urges residents to follow their Facebook page for announcements of when

and where they will be each week. Vending their barbecue menu in Nevada is definitely more of a passion for the Ritters than a way to make extra money. Tami said she and her husband love “making good food and bringing a different variety of food to Nevada.” “We want to thank the town of Nevada, ALMACO and The Talent Factory for allowing us to bring our passion to the community,” Tami said. Name of the business: Smokin’ Critter’s BBQ Competition & Catering Owners: Chris and Tami Ritter, both graduates of Nevada High School and married for 18 years Family members who help them: Two sons, Johordan Ritter, 20, and D.J. Ritter, 17 and the family dog, Lillie, 9, who really loves helping clean up spilled messes.

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Chamber Update DECEMBER 2016

SAVE THE DATE

Attend the 2017 Economic Outlook Breakfast

ou are invited to attend the Ames Chamber of Commerce and Economic Development Commissionâ&#x20AC;&#x2122;s 2017 Economic Outlook Breakfast presented by South Story Bank & Trust Tuesday, December 13, 2016

Keynote Speaker: Dr. Peter F. Orazem Iowa State University Economics Professor

Registration and Breakfast Buffet - 7:30am 8:00am - Program Iowa State Centerâ&#x20AC;&#x2122;s Scheman Building Rooms 220-240

The Ames Chamber of Commerce and the Ames Economic Development Commission are pleased to host their fourth annual Economic Outlook Luncheon. The event will forecast the local, state and regional opportunities, challenges and economic trends, and how they affect the Ames business community. The luncheon is $25 for Chamber members or $200 for a table of 10. For event registration and more information, please JR WR ZZZ DPHVFKDPEHU FRP RU FDOO WKH &KDPEHU RIÂ¿FH DW 232-2310. Special thanks to our Sponsors: Presenting: South Story Bank & Trust

Education s0H$ 9ALE 5NIVERSITY s- 0HIL 9ALE 5NIVERSITY s"! 5NIVERSITY OF +ANSAS 2ESEARCH )NTERESTS ,ABOR ECONOMICS HUMAN CAPITAL INVESTMENT ENTREPRENEURSHIP DEVELOPING AND TRANSITION ECONOMIES RURAL LABOR MARKETS POLICY EVALUATION APPLIED econometrics. !WARDS AND (ONORS s#HALLENGE 0APER AUTHOR #OPENHAGEN #ONSENSUS AND #ORE 4EAM 7ORLD "ANK S 7ORLD $EVELOPMENT 2EPORT s+OCH 6ISITING 0ROFESSOR OF "USINESS %CONOMICS 5NIVERSITY OF +ANSAS 3CHOOL OF "USINESS s0HI "ETA +APPA /THER !FlLIATIONS s!MES #ITY #OUNCIL 0RESENT s3ECRETARY )OWA 3TATE :ETA #HAPTER OF 0HI "ETA +APPA s2ESEARCH &ELLOW ):! )NSTITUTE FOR THE 3TUDY OF ,ABOR "ONN 'ERMANY

The mission of the Ames Chamber of Commerce is to provide our members services that strengthen the economic vitality in Ames and enhance the quality of life in our community.

8 | AMES BUSINESS MONTHLY | DECEMBER 2016

AMES CHAMBER OF COMMERCE | DECEMBER 2016

LEADERSHIP EVENT 2016 BOARD OF DIRECTORS EXECUTIVE COMMITTEE DAVID TUCKER, Chair Workiva JOHN CRAWFORD, Vice Chair, Alpha Copies Print Center CASEY JOHNSON, 2nd Vice Chair, Ames Ford Lincoln BRET BARTHOLOMEW, Divisional Chair, Community Development Bartholomew Chiropractic STACY DREYER, Divisional Chair, Government Affairs First National Bank LUKE JENSEN, Divisional Chair, Membership Real Estate Service Group, Inc. KIM BEHRENDT, Treasurer Wells Fargo PAM ELLIOTT CAIN, Immediate Past Chair Iowa State University DAN CULHANE, President / CEO Ames Chamber & Economic Development Commission BOARD MEMBERS Vanessa Baker-Latimer, City of Ames Bret Bartholomew, Bartholomew Chiropractic Lindsey Beecher, Gilbert Community School District Kim Behrendt, Wells Fargo Scott Blum, Accord Architecture/Henkel Construction Jess Clyde - MSCD Past President, Individual Member Haley Cook - YPA Past President, Iowa State University John Crawford, Alpha Copies Print Center Stacy Dreyer, First National Bank Kathy Dubansky - CAA President Elect, Workiva Nate Easter, ISU Research Park Pam Elliott Cain, Iowa State University John Haila, Haila Architecture Luke Jensen, Real Estate Service Group, Inc. Casey Johnson, Ames Ford Lincoln Andrew Perry, McFarland Clinic, PC Dave Tucker,Workiva The Chamber Update newsletter is published by the Ames Chamber of Commerce 304 Main Street,Ames, IA, 50010; phone: (515) 232-2310; fax: (515) 233-3203; www.ameschamber.com.

First JUMP event a sold out success

hank you to everyone that DWWHQGHG RXU Â¿UVW -803 HYHQW We look forward to bringing in more opportunities and outstanding speakers like Shelene Bryan in 2017! Special thanks to our sponsors: Presenting Sponsor: Wells Fargo Food Sponsor: Ames Racquet and Fitness Center Gift Sponsor: Deery Brothers of Ames

DECEMBER 2016 | AMES BUSINESS MONTHLY | 9

AMES CHAMBER OF COMMERCE | DECEMBER 2016

BUSINESS BUILDER

New program provides insight on how to make the most of your Ames Chamber membership

hanks to everyone that attended RXU ¿UVW %XVLQHVV %XLOGHU (YHQW in November. Attendees learned how to connect and engage with Chamber of Commerce resources and the programming opportunities available within the community. The event also provided a great networking experience for attendees. Thanks to our spRnsors: Wells Fargo and Bruegger’s Bagels.

10 | AMES BUSINESS MONTHLY | DECEMBER 2016

AMES CHAMBER OF COMMERCE | DECEMBER 2016

NOW ACCEPTING NOMINATIONS

Ames Chamber of Commerce Annual Awards

very year the Ames Chamber of Commerce recognizes individuals from our membership who have shown exemplary service in their profession or in the community. The 2016 Chamber Awards will honor the Entrepreneur of the Year, the Community Involvement Award and the Business Person of the Year. We need your nominations! Please review the criteria below and consider who you know among your fellow Ames Chamber members who would be worthy RI VXFK UHFRJQLWLRQ <RX FDQ Â¿QG WKH QRPinations on our website (www.ameschamber.com), or request a form by emailing info@ameschamber.com. Please complete the forms by December 9, 2016. Awards ZLOO EH SUHVHQWHG LQ -DQXDU\ (175(35(1(85 2) 7+( <($5 This award recognizes an individual for his/her creativity, imagination and personal

initiative in operating a successful business venture. Criteria: 0XVW EH WKH RZQHU RI D &KDPEHU member business. 6KRZV LQQRYDWLRQ DQG LQLWLDWLYH regarding business product or service. 'HPRQVWUDWHV SUREOHP VROYLQJ VNLOOV +DV PHW D QHHG LQ D XQLTXH DQG FUHative way. +DV SURYHQ EXVLQHVV JURZWK DWWULEuted to efforts. 6KRZV VXFFHVV RI WKHLU EXVLQHVV DV demonstrated by income, sales, number of employees, etc. +DV KDG FRPPXQLW\ LPSDFW DQG involvement. 'LVSOD\V PHQWRULQJ DQG OHDGHUVKLS skills. $:$5' )25 &20081,7< ,192/9(0(17

This award recognizes an individual for his/her personal involvement and enthusiasm in a variety of civic and/or service organizations and his/her effort in improving the quality of life in the community. Criteria: 0XVW EH D &KDPEHU PHPEHU 6KRZV FRPPLWPHQW YROXQWHHULVP in community projects. +DV KHOG D OHDGHUVKLS SRVLWLRQ ,V D UROH PRGHO DQG PHQWRU WR RWKHUV ,V DQ DGYRFDWH IRU FRPPXQLW\ LVVXHV at a local, state or national level. 'HPRQVWUDWHV HIIRUW WR HPSOR\ KDQGLcapped or disadvantaged. 'HPRQVWUDWHV FRPSDVVLRQ KXPLOLW\ and nondiscrimination. %86,1(66 3(5621 2) 7+( <($5 This award recognizes an individual for his/her long term commitment to their own business as well as the business climate

and quality of life in the community. Criteria: 0XVW EH D PDQDJHU RZQHU RU employee of a Chamber member business or organization. $VVLVWV LQ WKH JURZWK DQG VXFFHVV RI business. 'HPRQVWUDWHV WKH DELOLW\ WR SRVLWLYHO\ respond to adversity. ,V LQYROYHG LQ D SURIHVVLRQDO organization(s). &RPPLWWHG WR TXDOLW\ RI D SURGXFW and/or service. 'HPRQVWUDWHV LQLWLDWLYH LQ DVVLVWLQJ others. 'HPRQVWUDWHV FRQFHUQ IRU FRPPXnity betterment. 'HPRQVWUDWHV OHDGHUVKLS VNLOOV ,V LQYROYHG ZLWK WKH $PHV &KDPEHU of Commerce. ,V LQYROYHG LQ LPSURYLQJ WKH ORFDO business climate.

D E C E M B E R 2 0 1 6 | A M E S B U S I N E S S M O N T H L Y | 11

AMES CHAMBER OF COMMERCE | DECEMBER 2016

December calendar Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

12 noon: Habitat for Humanity (R/C)

4:30 p.m.: Keller Williams (R/C)

9:30 a.m.: Small Business Education Workshop (Ames Public Library)

5 p.m.: New Member Appreciation Event

Leadership Ames

13 7:30 a.m.: 2017

12 noon: McFarland Urgent Care (R/C)

Economic Outlook Breakfast 4:30 p.m.: Dashing Boutique (R/C)

!## !%$# "OARD

Christmas Day

Youth Leadership Ames

New Yearâ&#x20AC;&#x2122;s Eve

AEDC !MES %CONOMIC $EVELOPMENT #OMMISSION s BAH "USINESS !FTER (OURS s CAA #AMPUSTOWN !CTION !SSOCIATION s C #HAMBER /FlCE s FAW: Friday After Work s L&L: ,UNCH ,EARN s R/C 2IBBON #UTTING s YPA 9OUNG 0ROFESSIONALS OF !MES s YLA: Youth Leadership Ames

12 | AMES BUSINESS MONTHLY | D E C E M B E R 2 0 1 6

AMES CHAMBER OF COMMERCE | DECEMBER 2016

RIBBON CUTTINGS

Celebrate with a ribbon cutting If your business has completed a major remodeling project, moved to a new location, changed ownership, or reached a milestone, you need to take advantage of the Chamber’s Ribbon Cutting service that brings members and the media to you. With each Ribbon Cutting, your business will be exposed to the Ames community and Story County. Event photos of your Ribbon Cutting will be published in the &KDPEHU¶V :HHNO\ ( PDLO 8SGDWH DQG WKH $PHV %XVLQHVV 0RQWKO\ A Ribbon Cutting is a great way to invite people to your location and showcase your business.

ABC Signs and Display held at 304 Main Street

Not only does this opportunity get people to your place of business, but it offers a unique networking environment in addition to some great marketing. So what are \RX ZDLWLQJ IRU" &RQWDFW -DQ :LOliams at jan@ameschamber.com or call 232-2310, to schedule your Ribbon Cutting today!

✂ Fellows Elementary School 1235 20th Street

D E C E M B E R 2 0 1 6 | A M E S B U S I N E S S M O N T H L Y | 13

AMES CHAMBER OF COMMERCE | DECEMBER 2016

AMES CHAMBER OF COMMERCE AMBASSADORS

Tess Ashley,Global State Mortgage Alli Azbill, Global State Mortgage Don Borcherding, Greater Iowa Credit Union Steve Bock, RE/MAX Real Estate Center Laura Brassell, Bank of the West Nathan Buss, VisionBank Tara Carlson, Tom Randall Real Estate Team Kelsey Carper, Re/Max Real Estate Center John Coder, VisionBank Zack Cregeen, Re/Max Real Estate Center Lisa Downs, EXIT Realty Stacy Dreyer, First National Bank Pam Fleener, First National Bank Laura Freeman, Hanger Clinic Teresa Garman, Individual Member Leslie Ginder, ISU LAS Career Services Ashlee Goetsch, Waterford at Ames Chris Helland, George White Chevrolet Sherry Hosteng, RE/MAX Real Estate Ashley Howe, Xpanxion Jamie Hudson, Great Southern Bank Sharon Johnson, RE/MAX Real Estate Michelle King, The Krell Institute Greg King, South Duff Matt Koehler, Greater Iowa Credit Union Paul Livingston, Hunziker & Associates, Realtors Brandon Mumm, Ames Tribune David Orth, Spirited Giving Mike Peckis, Sam’s Club Sarah Powers, RE/MAX Real Estate Tom Randall, Tom Randall Real Estate Team Tim Rasmussen, Alfred’s Carpet & Decorating Molly Redenbaugh, Danfoss Power Solutions Dorothy Schumer, Ames Convention & Visitors Bureau Tim Tryon, First National Bank Daryle Vegge, Ames Morning Rotary Allyson Walter, Ames Convention and Visitors Bureau Cherie Wandling, Wilson Toyota of Ames Michelle Wild, Ames Convention & Visitors Bureau Keathen Winter,Northridge Village

Sawyer Elementary School 4316 Ontario Street

Wild Root Salon 307 Kellogg Avenue

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AMES CHAMBER OF COMMERCE | DECEMBER 2016

C HA M B E R

Welcome, new Ames Chamber members Modern Woodmen Fraternal Financial, located in

MEMBERS Thank you to the following members who have donated 10 percent more than their annual dues for Chamber projects:

Madrid, offers the design and implementation of ﬁnancial plans for individuals and small businesses in the Ames Area. In an effort to make the most impact in the community, coordination of volunteer and fundraising opportunities is also a component to the business. For more information, contact Travis Risvold at 515.883.0029 or modern-woodmen.org.

McFly’s is located at 115 5th Street. This 80’s themed bar serves

+ 39 Restaurant Market & Cantina Fuzzy’s Taco Shop Kum & Go Rippke Design

Because of contributions from members like these, the Ames Chamber can maintain a level of excellence in the services we provide. Please note: This represents only a portion of the Chamber’s Gold members. All Gold members will be listed one time during the year.

toasted paninis & 80’s titled menu items, along with specialty cocktails. Visit soon for weekly entertainment like trivia, karaoke, and open mic nights! Check out facebook.com/mcﬂysames for more information or call 515.708.2799.

Howell Investment Finance, located at 1601 Golden Aspen Dr, #106D, is an independent commercial mortgage broker specializing in multifamily and senior housing financing. A focus is to work with numerous lenders and local banks to find the best commercial mortgage for you. In addition, refinancing current commercial mortgages to benefit you is our goal. Call 515.233.8228 or visit wwwlhowellinvestfinance.com for more information.

Love your Life is a coaching and consulting outlet to help you overcome negative beliefs keeping you from your ideal life! If you are interested in upgrading your life and learning more, please email carrie@loveyourlife2.com, or visit www.loveyourlife2.com.

Join the Chamber. Make new connections, promote your business, take advantage of professional development programs and more when you join the Ames Chamber of Commerce. Contact Jan Williams at (515) 232-2310 for more information on how you or your organization can become a Chamber member. When you join, here are some of the many benefits you can take advantage of right away. s 0OST COUPONS on our Web site for FREE. s!TTEND MONTHLY Business After Hours, First Shot Sessions, Legislative Luncheons and more for FREE. s 4AKE ADVANTAGE of reasonably priced ways to promote your business such as ribbon cuttings and mailing labels, just to name a few. s $ISCOUNTED 9OUNG Professionals of Ames membership (ages 21 to 40).

DECEMBER 2016 | AMES BUSINESS MONTHLY | 15

AMES CHAMBER OF COMMERCE | DECEMBER 2016

WORKFORCE SOLUTIONS PROGRAM

Internship guide provides guidance on developing, maintaining successful intern program

mes, Iowa is proud to be home WR ERWK ,RZD 6WDWH 8QLYHUVLW\ DQG WKH 'HV 0RLQHV $UHD &RPPXQLW\ &ROOHJH +XQ]LNHU &HQWHU 7KHVH KXEV IRU OHDUQLQJ DUH ÂżOOHG ZLWK talented students wanting to take their education and apply it to the career of their choice. By virtue of their location, Ames/Story County businesses have a unique opportunity to interface with these students. The Ames Economic Development Commission (AEDC) hopes to encourage our community companies to take advantage of this chance to meet students with the goal of integrating these individuals into the Ames/Story County workforce. Internships provide students important work experience that compliments their classroom studies. Employers that are willing to "take the leap" and offer an internVKLS SURJUDP ZLOO ÂżQG WKH\ EHQHÂżW IURP the new and creative perspectives interns offer and the ability to identify future leaders for their organization. The AEDC has created an internship guide that will cover the basics of developing an intern work force. What is an internship?: Internships provide real world experience to those looking to explore or gain the relevant information and skills required to enter into a particuODU FDUHHU ÂżHOG ,QWHUQVKLSV DUH UHODWLYHO\ short term in nature and give interns the chance to receive on the job training and use knowledge that theyâ&#x20AC;&#x2122;ve learned in the classroom. :KDW DUH WKH EHQHÂżWV" ,QWHUQVKLSV EHQHÂżW HYHU\RQH LQYROYHG HPSOR\HUV LQWHUQV and the community. To request your copy of the internship guide please contact Angie Dorenkamp at angie@ameschamber.com

Ames Chamber and AfďŹ liate staff Â&#x2021; Dan Culhane, President and CEO Â&#x2021; Peter Ampe 'LUHFWRU 3URMHFW 0DQDJHPHQW Â&#x2021; Sarah Buss 'LUHFWRU 6SRQVRUVKLS DQG 0HPEHUship Events Â&#x2021; Karin Chitty, Campustown Action Association Executive Director

Â&#x2021; Edana Delagardelle (YHQW &RRUGLQDWRU 0DLQ 6WUHHW Cultural District Â&#x2021; $QJLH 'RUHQNDPS Director, Workforce Solutions Â&#x2021; Lauren Frandsen, Director, Communications & 0DUNHWLQJ

Â&#x2021; John Hall, Director, Business Development & 0DUNHWLQJ Â&#x2021; Ron Hallenbeck, Executive Vice President, Existing Business and Industry Â&#x2021;Kelly Hendrick, Client Services Coordinator Â&#x2021; Cindy Hicks 0DLQ 6WUHHW &XOWXUDO 'LVWULFW Executive Director

Â&#x2021; Amy Howard, Vice President, Finance & Operations Â&#x2021; Drew Kamp, Director, Story County Community Outreach and Government Affairs Â&#x2021;Lojean Petersen $PHV 0DLQ 6WUHHW )DUPHUVÂś 0DUNHW 0DQDJHU Â&#x2021;Jan Williams, Director, External Business Relations

16 | AMES BUSINESS MONTHLY | DECEMBER 2016

AMES CHAMBER OF COMMERCE | DECEMBER 2016

Young Professionals of Ames

et involved with Young Professionals of Ames for opportunities to build and foster relationships though:

s,EADERSHIP DEVELOPMENT s0ROFESSIONAL DEVELOPMENT s#OMMUNITY /UTREACH s#ULTURAL AND SOCIAL opportunities Visit www.ypames.com to learn more and join us!

#OMMITTEE MEMBERS wanted! Are you looking to take the next step in getting involved in YPA? Do you have skills in marketing, social media, event planning, or even just want to meet new SHRSOH" 7KH 0DUNHWLQJ &RPPLWWHH DQG Social Committee are looking for new members. Click here to learn more about these leadership opportunities. Marketing Committee +HOS XV VSUHDG WKH ZRUG DERXW DOO WKH great things YPA does in our community! 0HPEHUV RI WKLV FRPPLWWHH KHOS SURPRWH YPA events and opportunities by managing the YPA website, social media, press releases, email updates, and more. Social Committee The YPA Social Committee coordinates events and provides opportunities for YPA members and guests to come together to network and socialize.

90! %XCELLENCE !WARD 7INNER *AKE 4ALBOTT -DNH KDV HPEUDFHG WKH $PHV FRPmunity ever since moving here seven \HDUV DJR :KHQ KH Â¿UVW FDPH WR Ames, he started working at CyRide, learning the City, recognizing opportunities for improvement and putting WKRVH RSSRUWXQLWLHV LQ WR SODFH -DNH has served on multiple committees and boards throughout the community, including the YPA Board, YPA 0DUNHWLQJ &RPPLWWHH <3$ /HDGHUship and Professional Development Committee, serves as the President of the Somerset Property Owners Association board, church committee to develop a play structure for WKH \RXWK 8QLWHG :D\ <RXQJ /HDGers Society Committee and multiple committees at work to improve employee satisfaction and retention as well as increase participation in WKH 6WRU\ &RXQW\ 8QLWHG :D\ JLYLQJ +H YHU\ UHFHQWO\ DFKLHYHG D PDQagement position at work: Workiva and continues to dedicate himself to his role and making the work environment better for his team and his FXVWRPHUV , IHHO -DNH LV GHVHUYLQJ RI WKH ([FHOOHQFH $ZDUG EHFDXVH RI KLV GHGLFDWLRQ WR the community and his consistent giving of his time and talents to make things better for

2EAD 7ITH -E

,UNCH ,EARN Thanks to everyone who joined us for the Crucial Conversations Lunch & Learn with speaker Brian Schwartze, VP of Sales 0DUNHWLQJ ZLWK .LQ]OHU &RQVWUXFWLRQ Services. Young Professionals of Ames has a long-standing history of quality lunch and learn sessions for members to take part in. Combining networking time with a topic of interest means members can maximize their lunch hour. Be sure to check our calendar and sign up for upcoming sessions!

2016 YPA Board President: Nathan Buss, VisionBank Past-President: Haley Cook, Iowa State University President Elect: Jessica Mortvedt, Haverkamp Properties Megan Vollstedt, Workiva Megan Filipi, Ames Convention & Visitors Bureau Jake Talbott,Workiva Justin Moorman, Moorman Clothiers Brianne Anderson, Ames Public Library Heather Johnson, Octagon Center for the Arts Jason Mortvedt, Kinzler Construction Services Lindsey Long, Iowa State University Athletics Chamber Liaison/Staff: Sarah Buss, Ames Chamber of Commerce

Thank you to our 2016 YPA sponsors

Ames Ford Lincoln First National Bank Global Reach Internet Productions Hunziker & Associates, Realtors ISU MBA Kingland Systems Mary Greeley Medical Center Munn Lumber North Grand Mall Story Construction VisionBank Hy-Vee Converse Conditioned Air

Connect with YPA Visit www.ypames.com for upcoming events, committee openings and volunteer opportunities.

YPA members volunteer 20 minutes out of their day to read to preschoolers and kindergarteners in Ames.

D E C E M B E R 2 0 1 6 | A M E S B U S I N E S S M O N T H L Y | 17

AMES CHAMBER OF COMMERCE | DECEMBER 2016

MAIN STREET CULTURAL DISTRICT

NOVEMBER 26, 2017

BUSINESSES OPEN AT 9 AM * DISTRICTWIDE SALES * FREE PARKING * FREE SWAG BAGS TO THE FIRST 200 SHOPPERS DEPOT DELI: MILK AND COOKIES WITH SANTA 10AM-NOON TREATS ON A LEASH: DRAWING FOR $100 GIFT CARD DELLA VITI: FREE SAMPLES AFTER 2PM

ǁǁǁ͘ĂŵĞƐĚŽǁŶƚŽǁŶ͘ŽƌŐ

18 | AMES BUSINESS MONTHLY | DECEMBER 2016

AMES CHAMBER OF COMMERCE | DECEMBER 2016

CAMPUSTOWN ACTION ASSOCIATION

CAA is proud to be part of the Ames community - thanks for a great year!

2016-17 CCA Board President: Kathy Dubansky,

Workiva Past-President: Trevin Ward,

Workiva President-Elect: Scott Wannarka, GlobalVetLink Business Improvement Chair: Ryan Jeffrey, Arcadia Café Community Outreach Chair: Xena Jolly, Copyworks Promotions Chair: Kristin Erdman, Memorial Union Amy Mellies, St. John’s by the

Campus Mike Adams, Welch Avenue Sta-

tion Chad Watkins, Battlecry Iowa

Smokehouse Kelsey Bolte-Carper, RE/MAX Mark Rowe-Barth, Iowa State

University The ﬁrst annual Crafts & Draughts in Campustown was a huge success.

Campustown group participating in the Iowa State 2016 Homecoming Parade.

Julie Gould, City of Ames Amy Howard, Ames Chamber of

Commerce Janelle Gibney, ISU Student Rep-

resentative Joe Biegger, ISU Student Repre-

sentative

Thank you to our 2016 Sustaining Investors Arcadia Café Chitty Garbage Service, Inc. Dogtown University Fighting Burrito Kingland Systems Workiva

Connect with CAA Visit www.amescampustown.com for upcoming events, committee openings and volunteer opportunities. Around 2000 people attended Summerfest in Campustown on June 4, 2016.

CAA hosted a giant twister game at Healthiest Ames Open Streets event on Oct 2, 2016.

DECEMBER 2016 | AMES BUSINESS MONTHLY | 19

GCC

BEAUTY

Von Weihe joins GCC T

Tanya Von Weihe is the new assistant director at the Story City Greater Chamber Connection. CONTRIBUTED PHOTO

anya Von Weihe is thrilled to be the new Assistant Director with the Story City Greater Chamber Connection. She grew up in Lakeville, Minn., and moved to Iowa in 2005 to attend Iowa State University. There she played clarinet as a member of the ISU marching band. Along with her husband, Kerry, she moved to Story City last year after purchasing their first home. Von Weihe has always had special

place in her heart for Iowa. In the 1940s, her great-grandfather, Kenneth Durham, managed Gamble’s, a department store in Ames. She is a descendant of Harriet “Hattie” Briggs, one of the seven founders of the Philanthropic Educational Organization (P.E.O.) formed in Mount Pleasant. Von Weihe looks forward to creating her own small piece of history here in Story City.

AGRICULTURE

Heather Roberts has opened a salon in Cambridge. PHOTO BY BARB MCBREEN

Hertz Farm Management announces new president

Hair by Heather H opens in Cambridge By Barb McBreen

For the Tri-County Times

pening a hair salon is a perfect fit for Heather Roberts, who enjoys making people look good and has a business degree. Roberts, who grew up in Kelley, said she always enjoyed helping friends with their hair for dances and special events, but wasn’t sure about going directly into cosmetology as a career. She decided to work on a business degree at Des Moines Area Community College

and graduated in 2013. After graduation, she realized working with others and helping them look good was something she really wanted to do, so she attended the Professional Cosmetology Institute in Ames and graduated in December 2014. Roberts uses Redken and Matrix products and can do cuts, coloring and perms. She’s available for appointments at (515) 450-7004 from 2 to 7 p.m. on Wednesdays and from noon to 6 p.m. on Fridays, but she says she’s flexible.

ertz Farm Management appointed Jeff Troendle as its new president on Oct. 1. Troendle succeeds Loyd Brown, who served as president for the past 16 years. Troendle has been with Hertz Farm Management for 30 years. From 1986-1990, he worked out of the Mt. Vernon office and moved to Waterloo in 1990 to become the office manager. Over the years he has appraised, managed, sold and acquired rural properties. He has a B.S. in agriculture business from Iowa State University and is recognized by the American Society of Farm Managers and Rural Appraisers as an Accredited Farm Manager (AFM). He belongs to several

Jeff Troendle (Seneca Epley Photography)

Loyd Brown (Seneca Epley Photography)

organizations, including: American Society of Farm Managers and Rural Appraisers (ASFMRA), REALTORS® Land Institute (RLI), Farm Managers Advisory Board and the Waterloo and

Cedar Falls Chambers of Commerce. “I’m looking forward to serving as president of Hertz Farm Management. I grew up working on a grain and livestock farm and have spent my entire

adult career dedicated to the agriculture industry. As president, I will continue to advocate for growing our business based on the four core values of our founder, Carl Hertz: integrity, customer focus, growth and continued excellence,” Troendle said. Loyd Brown, who has been with Hertz for 47 years, served on the board of directors since 1975 and the last 16 years as president. He plans to retire in 2017. During his tenure, he served as a consultant with top agricultural investment firms across the country, providing updates and insights into the agriculture markets. He has also been featured in the Wall Street Journal, Bloomberg, Reuters and other national publications.

20 | AMES BUSINESS MONTHLY | DECEMBER 2016

MANUFACTURING

Vermeer celebrates new tech hub in Research Park By Dan Mika, Staff Writer dmika@amestrib.com

ella-based equipment manufacturer Vermeer cut the ribbon on its new joint-venture technology hub with the Iowa State Research Park Oct. 13. Vermeer, which produces industrial and agricultural equipment, will house its operations on the first floor and the sprawling open garage-like space that takes up nearly half the 35,000 squarefoot building located on the south side of town near Workiva’s headquarters. ISU’s Startup Factory will move into the second floor at a later time. Vermeer CEO Jason Andringa said the idea of building the hub started three or four years ago as the company struggled to convince enough engineering and software interns to relocate to Pella. “We are able to recruit some of that needed skillset to Pella, but frankly, not in the long run the full amount we’re going to need to be the company we want to be,”

he said. The project broke ground late last year and finished in early 2016. Andringa said having a facility in Ames will allow interns to work part-time during the school year and beyond and provide Vermeer a prime spot to attract recent graduates. Research Park president Steve Carter said the Research Park worked with Vermeer to establish a pilot office four years ago to test out their idea for bringing interns aboard close to campus. He said the Research Park built the building for Vermeer with the understanding it would lease the building, and to give more space to future Startup Factory cohorts. “(Vermeer) saw utilizing more students was going to be a key part of their future recruitment of engineers,” he said. Andringa said his company will have the option to purchase the building outright in the future, but right now, it serves as a physical monument to the company’s relationship with the university. “It shows long-term

The Vermeer Applied Technology Hub in the ISU Research Park. The Pella-based company announced it was partnering with ISU to build and house a facility in Ames to attract more interns to the company.PHOTO BY DAN MIKA/AMES TRIBUNE

commitment,” he said. “It shows the continuation, the recognition

of the partnership we expect to continue to fill some of the needed

jobs we have with Iowa State interns and Iowa State graduates.”

SERVICE

ISU students start volunteering business By Dan Mika

Staff Writer dmika@amestrib.com

wo Iowa State University students are looking to boost volunteerism in Ames, and in the state, with a new startup. OurHour, the brainchild of ISU seniors Alex Chally and Adam Hintz, was originally meant to be a nonprofit to rally volunteerism in the area. But Hintz said he saw an opportunity to expand. The company officially launched

in April. The company sells T-shirts online, promising to donate an hour of volunteer work for every shirt sold and send photos and video to the buyers. Hintz said the shirt is supposed to act as a medium for the brand, creating awareness for the company’s goal of volunteering for the entire area. That breadth of volunteer reach is what Hintz thinks will drive people to buy the company’s merchandise instead of directly supporting charities. “If you see someone wearing

that shirt, you know that person is volunteering for the community, not for a specific cause,” he said. Chally also said the photos and video sent to buyers adds a layer of transparency to the company’s business model other groups may lack. “We show you what exactly what your purchase accomplishes,” he said. “If you donate to a nonprofit organization or a charity, you don’t really see what results you’re producing.” Chally and Hintz have done most of the volunteering from the

10 or so shirts they’ve sold themselves, cleaning up local parks and parking lots. Eventually, OurHour plans to sponsor “volunteers of the month,” who pledge their time to the company and have their work documented through social media. The duo also plans to hold volunteer parties and gatherings in the future to spread the work among a larger group of people while expanding a sense of community. “The volunteer presence in Ames is pretty good, as well as through Story County,” Chally

said. “We’re hoping to tap into that and make it better.” Hintz said the company plans to get its footing in central Iowa before spreading across Iowa and eventually throughout the Midwest. “Right now, we’re definitely just looking at Ames and Des Moines because we’re thinking we can really dominate these locations and get an idea on how to run this as optimal as possible,” Hintz said. “From there, we’d like to expand a lot more. Chally said the company’s expansion is tied to balancing growth between volunteers and shirt sales, but he hopes to begin moving into new cities by early 2018 at the latest.

DECEMBER 2016 | AMES BUSINESS MONTHLY | 21

BRAMMER

What Separates PAWs(Prodigious Accumulators of Wealth) from UAMs(Under Accumulators of Wealth)? W

e all know someone like Suzy. She is an used car driving, brown-bag eating coworker who was hired at the company the same year as you. Did you know Suzy owns a lake place? Or the Foster’s, who live down the street in house just like yours. All four of their kids graduated from college and they didn’t borrow a dime. Thomas Stanley calls them the “Millionaires Next Door.” Families who made the most of what they earned over the years. These families and individuals have similar traits or habits. They have left clues for us to follow. Let’s check a few out:  Do not spend more than you make — This is the obvious yet often ignored wisdom that has been handed down to every generation, but lived out by the PAWs. They shy away from conspicuous consumption. They are value shoppers whether it is for a car or college. They are less frequent travelers or diners. They invest the money they saved from these decisions.  Education — PAWs believe in education and they invest in themselves. Our earning power is rooted in our education and job skills. If the stock market crashes, we still have our skills. In the same vein, they are lifelong learners. They are looking for ways push up their earnings through additional degrees or certifications.  Keep Yourself Covered — Although not the most exciting thing to

Do not spend more than you make — This is the obvious yet often ignored wisdom that has been handed down to every generation, but lived out by the PAWs. They shy away from conspicuous consumption. They are value shoppers whether it is for a car or college. They are less frequent travelers or diners. They invest the money they saved from these decisions.

Nate Brammer address, PAWs do not see insurance is a discretionary budget item. It is very important to be insured against the uncertainties in life. A disability or expensive medical procedure can quickly derail all the hard work of saving. Also, utilizing an umbrella liability policy as your net worth grows will cover you in the event someone trips over your dog at the end of the sidewalk.  Your Major Matters — There is big difference in earning potential even among careers with similar training and education requirements. They gravitate toward degrees that will reward their educational investment and encourage their children to do the same.  They Save (and Invest) Early — Much like voting in Chicago, PAWs start saving early and often. They begin investing soon as they earn money. They are part of the get rich slowly crowd. By starting early, their money starts to work for them. They take full advantage of the tax savings and employer matches (free money) provided through

their retirement plans. If you can save and invest with your starting salary; paying yourself first, then it is likely a habit that will stick with you throughout your career. Also, they use 529 plans to save for their children’s education.  Get Rich Schemes/ Don’t Swing for the Fence — PAWs keep things simple when investing especially when their higher net worth opens door for risky investment options. They avoid concentrated portfolios for the inherit risk involved and they avoid complex investments because of the associated high fees. They almost always use a professional.  I won the Lottery — Sorry, the PAWs don’t play the lottery, but they are very smart when financial rewards or windfalls happen such as raise, bonus or inheritance. They invest the found money instead of spending it on a trip to Europe or the cool red Maserati. They use it to improve their finances  House and Cars — PAWs are not what they drive or where they live. They typically drive American cars and they drive them longer than average. They also tend to stay put when it comes to their homes with wise upgrades. They understand the frictional costs of trading in

or trading up such as broker’s fees, transfer taxes, origination fees or construction costs. A great example of this is Warren Buffett, who has lived in the same Omaha home since 1957.  PAWS Avoid Debt — When they do use it, PAWs use debt wisely. PAWs use debt on things that increase and/or have a lasting value such as their

home and their education. They pay cash for everything else including their cars.  PAWs use Advisors — They understand and are believers in using advisors including attorneys, CPAs, and financial advisors. PAWs seek out advice from professionals to help them continue to be successful and to think through the pitfalls and risks on the

horizon. Marrs Wealth Management can be the trusted advisor you need to help you navigate towards and in retirement. NATHAN D. BRAMMER MBA, AIF is a Principal and Investment Advisor at Marrs Wealth Management. He can be reached at Nate@ MarrsWealthManagement. com.

22 | AMES BUSINESS MONTHLY | DECEMBER 2016

BRIMEYER

Tweet this!

was interrupted, “Rick, I need to litert the risk of sounding like a bit ally grab a couple of my engineers by of a curmudgeon, I’m concerned the elbow and tell them, ‘We’re going that a significant subset of those to visit a place called the factory.’ I entering the workforce may be missing swear the only interacta key skill — the ability ing they do with others is to interact directly with with their fingers on their other human beings. Here phone.” are my data points: With so many potenAccording to a recent tial employees enterstudy published in the ing the workforce with Journal of Behavioral cellphone addictions, it Addictions, female stubecomes important to dents at Baylor University screen for this condition. spend 10 hours per day on Unlike other addictions, a their phones. Ten hours! simple urine or blood test The same study reported has not been developed. that male students at We’ll have to get a bit Baylor spend eight hours more creative. daily with their heads in Rick Brimeyer Include the receptiontheir phones. That’s more ist as part of the interview time than I spent with my team. Ask them to observe the canhead buried in a pillow during college. didate while waiting for their contact A client recently reported that they to arrive. Are they curious? Candiwere interviewing to replace a profesdates who browse the lobby and peruse sional position in which direct, tactful company literature earn bonus points. communication with customers was a Those who strike up a conversation critical job requirement. They filtered with the receptionist or other visitors resumes and invited multiple candireceive double bonus points! Monitor dates for face-to-face interviews, each the candidate’s time from entering the scheduled for 45 minutes. None of building to reaching for their phone. the candidates were comfortable and Eliminate anyone who has their nose skilled enough in dialogue to utilize in their phone while addressing the the entire 45 minutes. The shortest receptionist. lasted seven minutes. Monitor phone presence during the At an industry conference this fall, interview. Candidates whose phones colleagues from two highly respected are totally invisible (visually and manufacturing firms shared unsolicaudibly) receive bonus points. Deduct ited stories with me within an hour of points for each vibrating tone received each other complaining of their produring the interview, double deducfessional employees with an inabiltions for each audible ring tone. ity or unwillingness to collaborate Consider intentionally asking with other departments. Specifically, closed-ended questions. This goes product designs were being thrown against traditional interviewing advice, over the wall and causing major issues but we’re trying to discern if the candiin manufacturing. Mind you, these date is comfortable and skilled in diaweren’t occurring at start-ups but logue. Thus, provide bonus points if rather company names that any Iowan the candidate voluntarily elaborates recognizes. on their “yes” or “no” or why they think Wait a minute, how can that be? they are a seven on a scale of 1-10. If This problem was solved 20 years ago. they don’t voluntarily expound, you Just put a manufacturing expert on can still ask the reasoning behind their the design team. Teach the design one-word answer. Deduct points if they engineers the importance of interactcan’t elaborate … in which case you’re ing with the factory. At that point I

CLOTHING A client recently reported that they were interviewing to replace a professional position in which direct, tactful communication with customers was a critical job requirement. They ﬁ ltered resumes and invited multiple candidates for face-to-face interviews, each scheduled for 45 minutes. None of the candidates were comfortable and skilled enough in dialogue to utilize the entire 45 minutes. The shortest lasted seven minutes. headed for the seven minute interview. Conduct the interview in a visually stimulating room (e.g., sample products, compelling company photos, perhaps even a marked up white board with non-confidential information). Intentionally build in controlled short gaps between interviewers … anywhere from 30 seconds to three minutes. Have the follow-up interviewers note the length of the contrived wait and whether the candidate is exploring the room or on their phone as they enter the room. Deduct points from candidates on their phones after a 30-second wait; provide bonus points to those exploring the room after three minutes. Smartphones and digital media have produced a tsunami impact on our lives in just one decade. For those currently entering the workforce, these technologies have been present throughout their entire coming of age transition. Make sure that your selection process targets employees that can appropriately use these new tools and are able to communicate the old fashioned way via dialogue. RICK BRIMEYER is the President of Brimeyer LLC, an independent management consulting firm located in Ames which guides organizations to higher performance by focusing on process improvement and leadership development. Further information is available at www.brimeyerllc.com or by calling 515-450-8855.

Lori Johnson of Boone opened TwoandaDream in Boone. The business is located on the third floor of The Livery building, 806 Seventh St. PHOTO BY WHITNEY SAGER/ BOONE NEWS-REPUBLICAN

TwoandaDream opens in Boone By Whitney Sager

Boone News-Republican

ith the help of family and friends, a Boone woman’s dream has become a reality. TwoandaDream opened in Boone. Located on the third floor of The Livery building at 806 Seventh St., the business offers clothing, household items and personal hygiene products to community members, free of charge. “There are no restrictions,” said Lori Johnson, manager of the business. “Anyone can come in, no matter where they live. We will not turn anyone away.” Johnson described herself as someone who has always put others’ needs before her own. It has been a dream of hers to open a business where she can help those in need. “What better way to pay it forward than to open a shop?” Johnson said. Her goals for the business include getting

involved in the community and one day being able to send donations all over the world. “I want to be involved in the community as much as possible and get the community involved in my business, too,” Johnson said. Already, the room is full of items Johnson has been collecting since the beginning of October. She accepts new or gently used items, but asks that community members contact her if they have items to donate to the business rather than bringing them to the shop. She said the driving force behind running her business is this: “I’m doing it all from my heart, for my heart.” TwoandaDream is open Wednesdays and Fridays, noon to 4 p.m.; Thursdays, 2-6 p.m.; and Saturdays, 9 a.m. to noon. Anyone who has donations for the business can contact Johnson by messaging her on her personal Facebook page or on TwoandaDream’s Facebook page.

D E C E M B E R 2 016 | A M E S B U S I N E S S M O N T H LY | 2 3

JEWELRY

Nature’s Touch rebrands, relocates on Main Street By Dan Mika, Staff Writer dmika@amestrib.com

Dashing Boutique owner Erin Wendt, background, works in her newly-opened shop. The store formerly known as Nature’s Touch Jewelry moved further east on Main Street after 24 years of business. PHOTO BY DAN MIKA/AMES TRIBUNE

ature’s Touch Jewelry reopened under a new name and in a new downtown location. The jewelry boutique, which was formerly located near Cook’s Emporium, is now Dashing Boutique and located further east on Main Street between Ames Silversmithing and Treats on a Leash. Owner Erin Wendt said she moved when the space became available, calling it charming and having the character she wants in her shop. “It felt like the space I wanted to grow my store into,” she said. Wendt, who grew up in the Maxwell area, said she frequently

visited Ames and Nature’s Touch, eventually getting to know former owner Pat Redlinger. Wendt took over Nature’s Touch from Redlinger when she retired in 2015. She said moving the store was the perfect opportunity to rebrand the 24-year-old-business in her own style. Since the move, Wendt’s customers think the store now fits her personality more. “They say, ‘it’s so you,’ and it feels more like me,” she said. Wendt said many of the jewelry and gift lines Nature’s Touch carried before the move have carried over to Dashing Boutique, along with the store’s jewelry repair services. The store also expanded its selection with perfumes and books.

2 4 | A M E S B U S I N E S S M O N T H LY | D E C E M B E R 2 016