DESIGN PRINCIPLES AMRITHA VADI OUGD404
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
A Series of Classic Penguin Books designed by following the rules of The Marber Grid.
A Colour Theory Book, that showcases a colour swatch from a chosen photograph, and also explores information about Josef Albers, Yves Klein, Pantone, RGB, CMYK, and the International Represenation of Colour.
Amritha Vadi - OUGD404 - Design Principles
RATIONALES
An A1 poster advertising ‘The Radical Eye’ Exhibition for Tate Modern, and incorporatin the works of Paul Jackson through a paper sculpture.
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
Throughout Module 404, type was heavily used through the three briefs, and helped highlight the importance type has on design.
The Colour Theory was designed to focus on the colour aspect of the book. The type used had to be neutral, allowing the main focus to be on the colour swatches and theory. Helvetica was chosen to be used, for it’s simple neutral look. It also supplied structure to the composition and layout of each page. This choice was inpsired by Vignelli, to prevent creating ‘visual pollution’.
Penguin Book covers made to explore the Marber Grid, the use of Type was heavily inspired by Marber’s work and traditional Penguin Book designs. Being the reason why Gill Sans was used, as this typeface is what is used for the Penguin type logo. A consistent use of typeface showed consistency, creating a successful book series.
Amritha Vadi - OUGD404 - Design Principles
TYPE
The A1 exhibition poster created to link to the exhibition gallery. Using Tate-Regular helpes identify like to Tate Modern Gallery.The combination of Helvetica created a unique typographic outcome to Tate Modern posters. Helvetica Bold tied in the overall composition and linked to the imagery placed on the poster through the use of line.
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
Colour Theory in 404 was fundamental, research into Josef Alber and Johannes Itten was applied to develiverables.
The Colour in the Penguin Books link to the narrative, character or location of the book. Also takes reference from the Film Adaptation. The Phantom of the Opera - Dark and Mysterious The Jungle Book - Warm, India, Antagonist The Great Gatsby - Lust, Envy, Greed
New found knowledge from Josef Albers inspired the use of colour throughout the ‘Colour Theory’ book. Taking knowledge from ‘Homage to the square’ inspired the design of the front cover, and illustrates his theory of the relation of colours. this is shown throughout the book.
Amritha Vadi - OUGD404 - Design Principles
COLOUR
The aims for the use of colour was to link back to the exhibition. The grayscale palatte was inspired from the original exhibition, linking to the content of photography.The high contrast of black and white brings more focus on the writing, and brings depth and tone to the outcome.
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
LAYOUT The Penguin Book Brief was based on having to use the Marber Grid to create series of books. The use of the Marber grid helped identify that applying rules to the layout creates a series of work that forms consistency.
For the Colour Theory Book, Josef Albers ways of communicating the relation of colour was the inspiration for the layout. The square layout helped create a strong structure to place all written information, quadrilateral shapes and images placed in the book. The square theme helped allow text and images to be positioned centrally.
Amritha Vadi - OUGD404 - Design Principles
Layout in Module 404 was the main focus of Studio Brief 2, looking at following the rules of a grid system, and applying it to create a series of works. Work created for this project took influences from Romek Marber, and David Carson.
The posters design layout looked at breaking the grid, The outcome was Inspired by David Carson and his subjective approach to design, for not following the rules.
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
Amritha Vadi - OUGD404 - Design Principles
FORMAT The formats for the Penguin Book sleeves are identical to that of the original Penguin Book series. This made applying the Marber grid to the covers a lot easier to re-create and follow. If to be produced the book sleeves would be placed on an A3 sheet when printed,as the design exceeds A4 format.
The Colour Theory book format was inspired by the square layout. The book was formed into a concertina to showcase new book binding skills and use the sqaure layout to an advantage. The concertina layout allowed elements of the colour swatches to be shown at all times.
Amritha Vadi - OUGD404 - Design Principles
Format in Module 404 was mainly taken into consideration for the Colour Theory Book, and the Exhibition Poster. The Penguin Book Sleeves were to be design digitally, and to the same size as existing penguin books; so factors such as materials to print on and formatting the size had no reasoning.
The Exhibition Poster had to be designed as an A1 poster to follow the brief. The poster was created in a portrait format as this allowed the layout to be evenly composed, and followed the traditional layout of Tate Moderns Posters. The design was printed on thick matte card, folding the poster into A4 proved difficult to do without creasing the ink.