GRAPHIC STANDARD MANUAL
MICHELLE PUTRI 1601235956
TABLE OF CONTENT _ 01
20
30
40
50
60
TAMAN NASIONAL INDONESIA
TAMAN NASIONAL UJUNG KULON
TAMAN NASIONAL KOMODO
TAMAN NASIONAL BUNAKEN
TAMAN NASIONAL GUNUNG LEUSER
TAMAN NASIONAL WAY KAMBAS
70
80
90
100
110
120
130
140
TAMAN NASIONAL BALI SELATAN
TAMAN NASIONAL KERINCI SEBLAT
TAMAN NASIONAL WAKATOBI
TAMAN NASIONAL KAYAN MENTARANG
TAMAN NASIONAL BUKIT BARISAN SELATAN
TAMAN NASIONAL BENTUANG KARIMUN
TAMAN NASIONAL LORENTZ
TAMAN NASIONAL PULAU SERIBU
I N TR OD UC T IO N
Indonesia’s level of biodiversity
Deforestation and the destruction
has been ackowledged as the
of peatlands make Indonesia the
second highest after Brazil. The
world’s third largest emitter of
country size, tropical climate, and
greenhouse gases. Habitat de-
archipelago geography support
struction threatens the survival of
all sorts of natural creatures
indigenous and endemic species,
living. 60% of Indonesia’s land is
including 140 species of mammals
still dominated by forests which
identified by the World Conserva-
are the home of various endemic
tion Union (IUCN) are threatened,
species. 36% of its 1,531 species
and 15 identified as critically en-
of bird and 39% of its 515 of
dangered, including Bali Starling,
mammal being endemic.
Sumatran Orangutan, and Javan Rhinoceros.
Indonesia’s 80,000 kilometers of coastline are surrounded by trop-
These issues has drawn the gov-
ical seas that contribute to the
ernment and activist’s attention
country’s high level of biodiver-
to conserve those endangered
sity. Indonesia has a range of sea
species. National Parks are
and coastal ecosystems, including
organized all over Indonesia to
beaches, sand dunes, estuaries,
conserve species that need help
mangroves, coral reefs, sea grass
to survive. In these conservations,
beds, coastal mudflats, tidal
all species are protected and tak-
flats, algal beds, and small island
en care of so that their existance
ecosystems. Indonesia is one of
does not disappear.
Coral Triangle countries with the world’s greatest diversity of coral reef fish with more than 1,650 species in eastern Indonesia only.
3 | GAPHIC STANDARD MANUAL
P H I LOS O P H Y The diversity of habitats and its living creatures inspire the basic idea for the logo. The logo is a combination of illustrated Indonesia’s nature look. By combining these elements, the logo is hoped to deppict the feel of the natural atmosphere and Indonesia influence. The design style used is flat vector to illustrated the shape of the objects but also to prevent overlapping details.
LO GO The logo is made of elements from illustrated Indonesia’s nature. The idea is to put all those elements into a crystal ball; sort of like a mini habitat with its’ creatures. The blue background indicates the sky and sea; there are birds and a turtle that are plenty and are conserved in Indonesia. To balance the composition, there are tree branch and corals put as frame. They are also put as frame so the other details look like they live inside this habitat.
4 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
5 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
6 | GAPHIC STANDARD MANUAL
TYPEFACES
GOTHAM
BOLD
A B C D E F G H I J K L M NO P Q R S T U V W X Y Z a b c d e f g h i j k l m no p q r s t uv w x y z 0 1 2 3 4 5 6 7 8 9 0 BOOK
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 0
BOLD fonts are suited for titles or subtitles. BOOK fonts are suited for body texts
7 | GAPHIC STANDARD MANUAL
COLORS
PANTONE 177 - 14 C
PANTONE 142 - 15 C
PANTONE 142 - 14 C
PANTONE 151 - 8 C
#425148
#009C51
#1BA461
#4CB748
RGB 66 81 72
RGB 0 156 81
RGB 27 164 97
RGB 76 183 72
CMYK 67 47 61 42
CMYK 88 0 91 11
CMYK 77 0 80 10
CMYK 71 0 100 0
PANTONE 151 - 6 C
PANTONE 140 - 9 C
PANTONE 130 - 2 C
PANTONE 133 - 2 C
#84C775
#B5D3C1
#B8E1D9
#CFE9E0
RGB 132 199 117
RGB 181 211 193
RGB 184 225 217
RGB 207 233 224
CMYK 51 0 72 0
CMYK 23 0 22 8
CMYK 27 0 16 0
CMYK 18 0 13 0
PANTONE 29 - 11 C
PANTONE 29 - 7 C
PANTONE 49 - 6 C
PANTONE 48 - 12 C
#B5855E
#9C581F
#CA493A
#E2705B
RGB 181 133 94
RGB 156 88 31
RGB 202 73 58
RGB 226 112 91
CMYK 0 33 52 32
CMYK 0 55 86 43
CMYK 0 81 75 18
CMYK 0 66 60 7
8 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3.6 cm (84.3 x 101.6 px)
11 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
1 cm
DISTORTIONS
DO NOT delete ANY logo
DO NOT change the fonts & the
elements
size or colors
13 | GAPHIC STANDARD MANUAL
DO NOT change the colors
DO NOT stretch in nor out
The logo may be able to be used in many applications, but some things cannot be changed at all. Each element of this logo has its’ reason or meaning. Changing it into other forms can result to different perception in depiction, different meaning, unnoticeable, messy composition, and many more. Therefore, these distortions page is important and it is best not to modify or violate any of the usage rules.
DO NOT misuse photo as back-
DO NOT use high contrast
ground and the logo variations
background color or any colors
DO NOT move the text or name
DO NOT reverse sideways nor upside down
outside the color scheme
14 | GAPHIC STANDARD MANUAL
DESIGN AP P L I C AT I ON S
16 | GAPHIC STANDARD MANUAL
SUB LOGOS _
IN T RO D UC T I O N
The Bunaken National Marine
Oceanic currents may explain, in
Park was formally established
part, why Bunaken National Ma-
in 1991 and is among the first of
rine Park is such a treasure trove
Indonesia’s growing system of
of biodiversity. Northeasternly
marine parks. The park covers
currents generally sweep through
a total surface area of 89,065
the park but abundant counter
hectares, 97% of which is overlain
currents and gyros related to
by sparkling clear, warm tropical
lunar cycles are believed to be
water. The remaining 3% of the
a trap for free swimming larvae.
park is terrestrial, including the
This is particularly true on the
five islands of Bunaken, Manado
south side of the crescent-shaped
Tua, Mantehage, Nain and Siladen.
Bunaken Island, lying in the heart
Although each of these islands
of the park. A snorkler or diver
has a special character, it is the
in the vicinity of Lekuan or Fukui
aquatic ecosystem that attracts
may spot over 33 species of but-
most naturalists. The park has
terfly fish and numerous types of
around 70 genera of corals; com-
groupers, damsels, wrasses and
pare this to a mere 10 in Hawaii.
gobies. The gobies, smallish fish
Although the exact number of
with bulging eyes and modified
fish species is unknown, it may
fins that allow them to attach
be slightly higher than in the
to hard surfaces, are the most
Philippines, where 2,500 species,
diverse but least known group of
or nearly 70% of all fish species
fish in the park.
known to the Indo-western Pacific, are found.
21 | GAPHIC STANDARD MANUAL
P H I LOS O P H Y The main idea behind this logo is the ocean life of Bunaken, which is what the national park is famous for. The basic idea is to show the creatures or things that are well known by people about Bunaken. The illustrated elements are the life under the sea.
LO GO The logo is illustrating the life under the Bunaken sea. The main character taken is the Angelfish of Bunaken in flat and simplified design. To complement it, there is also coral reefs that are famous in Bunaken. The leafs in the frame are one of the species of palm trees that grow around the land.
22 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
23 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
24 | GAPHIC STANDARD MANUAL
COLORS
PANTONE
PANTONE
PANTONE 117 - 13 C
PANTONE 154 - 15 C
#395B78
#466477
#368FAF
#6CAC47
RGB 57 91 120
RGB 70 100 119
RGB 54 143 175
RGB 108 172 71
CMYK 84 61 35 15
CMYK 77 53 39 15
CMYK 58 0 0 35
CMYK 56 0 91 13
PANTONE 157 - 8 C
PANTONE 10 - 6 C
PANTONE 30 - 7 C
PANTONE 30 - 8 C
#91C73D
#FFCE62
#F58238
#F37120
RGB 145 199 61
RGB 255 206 98
RGB 245 130 56
RGB 243 113 32
CMYK 48 0 100 0
CMYK 0 19 72 0
CMYK 0 60 87 0
CMYK 0 69 100 0
25 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 4 cm (84.2 x 115.1 px)
26 | GAPHIC STANDARD MANUAL
SAFE AREA 1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
27 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
28 | GAPHIC STANDARD MANUAL
I N TR OD UC T IO N
Ujung Kulon National Park, lo-
A number of the component ar-
cated in Banten Province on the
eas of the property are surround-
extreme south-west tip of the
ed by buffer zones with activities
highly populated island of Java,
in the zone given increasing
has the best and most extensive
attention in regards to regula-
lowland forest remaining on the
tion from the relevant provincial
island. The property, including
authority, with advice from the
the Ujung Kulon peninsula and
management agency. Poaching of
several offshore islands retains
the Javan Rhino has always been
its natural beauty and possesses
the main management issue and
a very diverse flora and fauna,
careful monitoring is required to
demonstrating on-going evolution
ensure there is no illegal poach-
of geological processes since the
ing of this critically endagered
Krakatau eruption in 1883.
species as well as the other unique biodiversity contained and
The oldest and largest of the protected areas on the island of Java the boundary of the property encloses a very large area that is sufficient to protect its outstanding scenic, natural values as well as the important biodiversity values that warranted inscription on the World Heritage List. The huge volcanic mass of Krakatau dominates the property and is completely contained within its boundaries.
31 | GAPHIC STANDARD MANUAL
protected within the property.
P H I LOS O P H Y The wild nature life of Ujung Kulon is the main idea for this logo. Basically, the logo is designed to depict the characteristics of Ujung Kulon so that it would be recognized easily. The simplified illustrations show the natural atmosphere of Ujung Kulon.
LO GO The illustrations of the logo are the creatures and habitat that are residing in Ujung Kulon. The rhinoceros is one of the most famous and protected species in the national park. And the mountain is included as a depiction of mountain that is also famous in the area, the Krakatau mountain.
32 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
23 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
24 | GAPHIC STANDARD MANUAL
COLORS
PANTONE
PANTONE 174 - 11 C
PANTONE 165 - 7 C
PANTONE
#1A323A
#566774
#818B27
#BFC949
RGB 26 50 58
RGB 86 103 116
RGB 129 139 39
RGB 191 201 73
CMYK 86 66 56 55
CMYK 70 52 42 16
CMYK 20 0 89 45
CMYK 19 0 83 12
PANTONE 164 - 7 C
PANTONE 10 - 6 C
PANTONE 14 - 4 C
PANTONE 48 - 12 C
#A9B43A
#FFCE62
#FFD593
#E2705B
RGB 169 180 58
RGB 255 206 98
RGB 255 213 147
RGB 226 112 91
CMYK 20 0 87 23
CMYK 0 19 72 0
CMYK 0 17 47 0
CMYK 0 66 60 7
PANTONE 49 - 6 C #CA493A RGB 202 73 58 CMYK 0 81 75 18
25 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3.9 cm (85 x 111.1 px)
26 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
27 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
28 | GAPHIC STANDARD MANUAL
I NT RO D UC T I O N
Leuser Mountain National Park
For these types of mammals and
is a natural preservation in In-
/ Primate Gunung Leuser National
donesia, which administratively
Park has 130 species of mammal
located in Aceh Province and
or a third-two types of mam-
North Sumatra. Mount Leuser
mals that exist in the world or a
National Park has 3 functions
quarter of the total species of
: a. protection of life support
mammals that exist in Indone-
systems; b. preserving species di-
sia. Among the most prominent
versity of plants and animals and
is Mawasa (Pongo pygmaeus
their ecosystems; c. sustainable
abelii), Sarudung (Hylobates lar),
use of biological resources and
Siamang (Hylobates syndactilus),
ecosystems.
monkey (Macaca fascicularis), Beruk (Macaca nemestriana)
The area consists of coastal forest
and Kedih (Presbytis thomasi).
or swamps, lowland forests, up-
For carnivorous species such
land forests and mountains that
as the clouded leopard (Neofe-
most of the area dominated by
lis nebulosa), Bear (Helarctos
Dipterocarpaceae forest ecosys-
malayanus), Sumatran tiger (tigris
tems with rare flora and typical
Phantera Sumatraensis). This type
Raflesia atjehensis Johanesteini-
of herbivorous animals such as
mania altifrons (giant umbrella
elephants (Elephas maximus),
tree) and Rizanthes zippelnii
Sumatran Rhinoceros (Dicerorhi-
which is the largest flower, the
nus sumatraensisi), deer (Cervus
rare and protected with a diam-
unicolor).
eter of 1.5 meters. In addition, there is a unique plant or plant that is drought fig.
41 | GAPHIC STANDARD MANUAL
P H I LOS O P H Y The atmosphere that is want to be captured in this logo is the forest of Leuser Mountain, where the species live. The logo should be able to depict forest without being too detailed or else it would overlap the whole logo.
LO GO The illustrations are elements of the forests and the national park itself. The mountain symbolizes the Leuser mountain which is covered by trees; that is why the color is green dominated. The woods and leafs are the depiction of forest condition in the national park. And the monkey is Kedih monkey, which is one of the locals of Sumatran forests.
42 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
43 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
44 | GAPHIC STANDARD MANUAL
COLORS
PANTONE 170 - 16 C
PANTONE 44 - 5 C
PANTONE 44 - 1 C
PANTONE 109 - 2 C
#3D3A39
#9F8380
#BAA4A0
#C4DAF1
RGB 61 58 57
RGB 159 131 128
RGB 186 164 160
RGB 196 218 241
CMYK 58 54 54 60
CMYK 42 50 47 0
CMYK 28 34 32 0
CMYK 21 7 0 0
PANTONE 129 - 11 C
PANTONE 163 - 15 C
PANTONE 154 - 16 C
PANTONE 155 - 16 C
#88B4B1
#BFC949
#5DA73C
#44842D
RGB 136 180 177
RGB 191 201 73
RGB 93 167 60
RGB 68 132 45
CMYK 34 0 18 21
CMYK 19 0 83 12
CMYK 62 0 100 14
CMYK 62 0 100 37
PANTONE 731 C
PANTONE 161 - 15 C
#79420F
#859D38
RGB 121 66 15
RGB 133 157 56
CMYK 35 72 100 37
CMYK 31 0 87 32
45 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3.7 cm (85 x 103.7 px)
46 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
47 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
48 | GAPHIC STANDARD MANUAL
I N TR OD UC T IO N
Komodo National Park, located
The species is the last representa-
in the center of the Indone-
tive of a relic population of large
sian archipelago, between the
lizards that once lived across In-
islands of Sumbawa and Flores, is
donesia and Australia. As well as
composed of three major islands
being home to the Komodo drag-
(Rinca, Komodo, and Padar) and
on, the Park provides a refuge
numerous smaller ones, all of
for many other notable terrestrial
them of volcanic origin. The most
species such as the orange-foot-
remarkable inhabitant of Komodo
ed scrub fowl, an endemic rat,
National Park is the Komodo Liz-
and the Timor deer. The rich coral
ard, Varanus komodoensis. These
reefs of Komodo host a great di-
giant lizards, existing no-where
versity of species, and the strong
else in the world, are of great sci-
currents of the sea attract the
entific interest, especially for their
presence of sea turtles, whales,
evolutionary implications. Most
dolphins and dugongs.
commonly known as ‘Komodo Dragons’, due to its appearance and aggressive behavior, the Komodo Lizard, is the largest living species of lizard, growing to an average length of 2 to 3 meters.
51 | GAPHIC STANDARD MANUAL
P H I LOS O P H Y The Komodo national park logo is illustrated to highlight the Komodo dragon itself and its habitat, which is an island with beaches and also mountain. The idea is to show this atmosphere into a small crystal ball and create a mini habitat.
LO GO The Komodo dragon is the star of the island, and that is what the logo is depicting. The mountain illustration is the flat design version of an existing mountain there. The leafs are from palm trees which grow all over the island. And the pink background is the color of a sand in one of the beaches in Komodo island.
52 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
53 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
54 | GAPHIC STANDARD MANUAL
COLORS
PANTONE 44 - 15 C
PANTONE 409 C
PANTONE 75 - 9 C
PANTONE 77 - 1 C
#513F3C
#877873
#F9ECF2
#EEDCE5
RGB 81 63 60
RGB 135 120 115
RGB 249 236 242
RGB 238 220 229
CMYK 50 60 57 52
CMYK 47 48 48 10
CMYK 0 6 0 1
CMYK 10 0 5 0
PANTONE 121 - 3 C
PANTONE 126 - 2 C
PANTONE 131 - 4 C
PANTONE 132 - 13 C
#AEDFE6
#88BABC
#4EAA9C
#298175
RGB 174 223 230
RGB 136 186 188
RGB 78 170 156
RGB 41 129 117
CMYK 30 0 9 0
CMYK 36 0 15 17
CMYK 61 0 37 15
CMYK 66 0 40 40
PANTONE 157 - 8 C
PANTONE 151 - 16 C
#91C73D
#41A13F
RGB 145 199 61
RGB 65 161 63
CMYK 48 0 100 0
CMYK 71 0 100 14
55 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 4.4 cm (85 x 124.5 px)
56 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
57 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
I N TR OD UC T IO N
Way Kambas National Park is
The population of Sumatran
a national park covering 1,300
tigers has declined from 36-40 in
square kilometres in Lampung
2000 to less than 30. Other mam-
province, southern Sumatra,
mals in the park are the Malayan
Indonesia.
tapir, Dhole (Cuon alpinus sumatrensis) and Siamang (Hylobates
Plant species include Avicennia fruticans, Melaleuca leucadendra,
Among the reptiles, the endan-
Syzygium polyanthum, Pandanus
gered False gharial crocodile is
species, Schima wallichii, Shorea
found in the coastal swamps.
species, Dipterocarpus gracilis, and Gonystylus bancanus. The
Threats to the park are posed by
sandy shores of the park are
poaching and habitat loss due
dominated by Casuarina equiseti-
to illegal logging. Conservation
folia.
efforts include patrolling and the establishment of the Sumatran
The park has 50 species of
Rhino Sanctuary and the Elephant
mammal many of them critically
Conservation Centre.
endangered. There are about 20 Sumatran Rhinoceros in the area, down from around 40 in the 1990s. The number of Sumatran Elephants in the park was estimated to 180 in 2005.
61 | GAPHIC STANDARD MANUAL
syndactylus syndactylus).
marina, Sonneratia species, Nypa
P H I LOS O P H Y Way Kambas is a national park that is dominated by forests. The idea is to combine the habitat and the species living in it. To avoid dullness, the logo does not contain green colors. Instead, much lighter hue is used, complemented by similar mood colors.
LO GO To illustrate forests of Way Kambas national park, the logo includes tree leafs and a tree behind the elephant. The elephant itself is the most famous animals of the national park.
62 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
63 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
64 | GAPHIC STANDARD MANUAL
COLORS
PANTONE 13 - 11 C
PANTONE 7505 C
PANTONE 26 - 11 C
PANTONE 5 - 10 C
#827358
#83603F
#BC9168
#D2C276
RGB 130 115 88
RGB 131 96 63
RGB 188 145 104
RGB 210 194 118
CMYK 40 42 63 24
CMYK 40 56 78 25
CMYK 0 28 49 29
CMYK 0 4 54 21
PANTONE 160 - 9 C
PANTONE 158 - 2 C
PANTONE 47 - 4 C
PANTONE 50 - 13 C
#E4EACB
#CCD6B6
#BF755E
#AC604E
RGB 228 234 203
RGB 204 214 182
RGB 191 117 94
RGB 172 96 78
CMYK 7 0 21 3
CMYK 21 7 32 0
CMYK 0 50 50 26
CMYK 0 57 53 35
65 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3.6 cm (85 x 103.1 px)
66 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
67 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
68 | GAPHIC STANDARD MANUAL
West Bali National Park is located
In June 2011, West Bali National
on the north western side of
Park received for release 40 Bali
Bali, Indonesia. The park covers
Mynas from Surabaya Zoo and 20
around 190 square kilometres (73
from Taman Safari Indonesia.
I N TR OD UC T IO N
sq mi), of which are 158 square kilometres (61 sq mi) land and the
There are several endangered
remainder is sea. This is approx-
flora species in this national
imately 5% of Bali’s total land
park, such as: Pterospermum
area. To the north, it includes
diversifolium, Antidesma bunius,
a 1,000-metre (3,300 ft) long
Lagerstroemia speciosa, Steleo-
beach, reef and islets.
chocarpus burahol, Santalum album, Aleurites moluccana,
Some 160 species can be found
Sterculia foetida, Schleichera
inside the park, including the
oleosa, Dipterocarpus hasseltii,
Banteng, Barn Swallow, Black-
Garcinia dulcis, Alstonia scholaris,
naped Oriole, Black Racket-tailed
Manilkara kauki, Dalbergia latifolia
Treepie, Crested Serpent-eagle,
and Cassia fistula.
Crested Treeswift, Dollarbird, Hawksbill Turtle, Indian Muntjac, Java Sparrow, Javan Lutung, Large Flying Fox, Leopard Cat, Lesser Adjutant, Long-tailed Shrike, Milky Stork, Pacific Swallow, Red-rumped Swallow, Rusa Deer, Sacred Kingfisher, Savanna Nightjar, Stork-billed Kingfisher, Water Monitor, Wild Boar, Yellow-vented Bulbul and the critically endangered Bali Myna.
71 | GAPHICSTANDARD MANUAL
P H I LOS O P H Y Bali is one of the most famous destination for Indonesians and also for the people around the world. The national park of South Bali logo is designed to capture the most acknowledgable characteristics of Bali, while also featuring the nature.
LO GO The Bali Starling is one of the well known species of Bali and is conservved in the South Bali national park. That is why the icon of the logo is this unique species. To add the sense of Bali, the logo includes the famous flowers of Bali and one of the temples..
72 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
73 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
74 | GAPHIC STANDARD MANUAL
COLORS
PANTONE 22 - 13 C
PANTONE 19 - 6 C
PANTONE 19 - 3 C
PANTONE 1 - 1 C
#A97C49
#A5742D
#C29B66
#FFFEF8
RGB 169 124 73
RGB 165 116 45
RGB 194 155 102
RGB 255 254 248
CMYK 0 32 64 38
CMYK 0 35 81 40
CMYK 0 23 54 27
CMYK 0 0 2 0
PANTONE 101 C
PANTONE 121 - 5 C
PANTONE 120 - 4 C
PANTONE 117 - 7 C
#F8E946
#5EC7D6
#469CB1
#AC604E
RGB 248 233 70
RGB 94 199 214
RGB 70 156 177
RGB 0 125 164
CMYK 5 2 84 0
CMYK 57 0 16 0
CMYK 57 0 9 27
CMYK 82 0 0 40
75 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3.6 cm (85 x 103.1 px)
76 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
77 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
78 | GAPHIC STANDARD MANUAL
I N TR OD UC T IO N
Covering 1.36 million Hectare,
Archaeological remains in the
Kayan Mentarang National Park is
park including stone tools and
the largest conservation area in
graves indicate that the area
Kalimantan, and among the larg-
has been inhabited since over
est of its kind in Southeast Asia.
350 years ago. Currently there are about 20,000-25,000 Dayak
Animals found in the park include
people living around the park,
the mammals such as Malay-
from various tribes including the
an pangolin, the Long-tailed
Kenyah, Punan, Lun Daye and Lun
macaque, the Proboscis monkey,
Bawang.
the Bornean Gibbon, the Greater slow loris, the Western tarsier, the Clouded leopard, the Marbled cat, the Flat-headed cat, the Oriental small-clawed otter, the Sun bear, and the Hose’s palm civet. Other protected species include the Rhinoceros Hornbill, the Helmeted Hornbill, Bulwer’s Pheasant, and the Wrinkled Hornbill.
81 | GAPHIC STANDARD MANUAL
P H I LOS O P H Y The national park of Kayan Mentarang is filled with wild life species. They are various types of them living in the forest. The logo is designed to potrays the both the atmospheres of forest and its wild life.
LO GO The leopard is one of the species that can be found in Kayan Mentarang national park. It symbolizes wildness that exist in the conservation. The tree leafs are the depiction of forest trees.
82 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
83 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
84 | GAPHIC STANDARD MANUAL
COLORS
PANTONE 153 - 16 C
PANTONE 153 - 13 C
PANTONE 172 - 16 C
PANTONE 13 - 15 C
#145F1F
#5D8151
#33372E
#5A503C
RGB 20 95 31
RGB 93 129 81
RGB 51 55 46
RGB 90 80 60
CMYK 71 0 100 60
CMYK 66 31 80 14
CMYK 68 58 70 59
CMYK 40 42 63 53
PANTONE 402 C
PANTONE 47 - 9 C
PANTONE 18 - 1 C
PANTONE 156 C
#9E948B
#E2C3B6
#EFD5B7
#F2BC7B
RGB 158 148 139
RGB 226 195 182
RGB 239 213 183
RGB 242 188 123
CMYK 40 37 43 2
CMYK 0 17 17 11
CMYK 0 11 24 6
CMYK 4 28 58 0
PANTONE 44 - 14 C
PANTONE 18 - 6 C
#5C4845
#D19849
RGB 92 72 69
RGB 209 152 73
CMYK 50 60 57 43
CMYK 0 32 75 19
85 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3.4 cm (85 x 95.4 px)
86 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
87 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
I NT RO D UC T I O N
Lorentz National Park is located
Threatened species include the
in the Indonesian province of
Southern Cassowary, Southern
Papua, formerly known as Irian
Crowned Pigeon, Pesquet’s Par-
Jaya (western New Guinea). With
rot, Salvadori’s Teal and Macgre-
an area of 25,056 km2 (9,674
gor’s Giant Honeyeater.
mi2), it is the largest national park in South-East Asia. In 1999
The mammal species include the
Lorentz was declared a World
Long-beaked echidna, Short-
Heritage Site by UNESCO.
beaked Echidna, and four species of cuscus as well as wallabies,
Lorentz National Park has 630
wildcats and tree-kangaroos.
documented species of bird
Endemic to the Sudirman Range
(around 70% of the total number
is the Dingiso, a tree-kangaroo
of bird species in Papua) and 123
species only discovered in 1995.
mammalian species. Birds include two species of cassowary, 31 dove and pigeon species, 31 species of cockatoo, 13 species of kingfisher and 29 species of sunbird. Six bird species are endemic to the Snow Mountains including the Snow Mountain Quail and Snow Mountain Robin, 26 species are endemic to the Central Papuan Ranges while three are endemic to the South Papuan Lowlands.
91 | GAPHIC STANDARD MANUAL
P H I LOS O P H Y The idea behind this logois to capture the atmosphere of Lorentz national park. It is designed to look cold yet still can be lived by local species.
LO GO The quail of Lorentz national park is one of the bird species live around the area. The mountain is the depiction of Lorentz ice mountain.
92 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
93 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
94 | GAPHIC STANDARD MANUAL
COLORS
PANTONE 179 - 16 C
PANTONE 33 - 16 C
PANTONE 23 - 9 C
PANTONE 179 - 1 C
#231F20
#514032
#9F846E
#F7F8F8
RGB 35 31 32
RGB 81 64 50
RGB 159 132 110
RGB 257 248 248
CMYK 0 0 0 100
CMYK 53 61 72 49
CMYK 36 44 56 8
CMYK 0 0 0 2
PANTONE 115 - 2 C
PANTONE 110 - 9 C
PANTONE 126 - 3 C
PANTONE 5507 C
#D9F0FC
#B5CAE0
#6EABAF
#9DAEAB
RGB 217 240 252
RGB 181 202 224
RGB 110 171 175
RGB 157 174 171
CMYK 13 0 0 0
CMYK 21 7 0 8
CMYK 45 0 18 22
CMYK 40 23 30 0
PANTONE 357 C
PANTONE 175 - 12 C
#1C5631
#4A6367
RGB 28 86 49
RGB 74 99 103
CMYK 85 40 91 39
CMYK 59 44 46 28
95 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3.7 cm (85 x 106 px)
96 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
97 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
98 | GAPHIC STANDARD MANUAL
I NT RO D UC T I O N 101 | GAPHIC STANDARD MANUAL
Kerinci Seblat National Park is the
The park also was shown to have
largest national park in Indonesia.
the highest tiger occupancy rate
It is located on the island of Su-
of the protected areas, with 83%
matra. It has a total area of 13,791
of the park showing signs of ti-
km2, and spans four provinces:
gers. In fact, there are more tigers
West Sumatra, Jambi, Bengkulu
in the Kerinci Seblat National Park
and South Sumatra. The park is
than in all of Nepal, and more
home to diversity of flora and
than in China, Laos, Cambodia,
fauna. Over 4,000 plant species
and Vietnam combined.
have been identified to date in the park area, including the
Other highly endangered species
world’s largest flower, Rafflesia
include Sumatran Rhinoceros, Su-
arnoldi, and the plant with the
matran elephants, Sunda Clouded
largest unbranched inflorescence,
Leopard, Malayan Tapir, Malay Sun
the titan arum.
Bear. In 2008 the International Union for Conservation of Nature
The fauna include Sumatran
(IUCN) added a second species of
Tigers and the park is recognised
muntjak deer to the Sumatran list
under the Global Tiger Initiative
of fauna with the rediscovery of
as one of the 12 most important
the Sumatran Muntjac, a deer not
protected areas in the world for
recorded since the late 1920s and
tiger conservation. A recent study
now concluded as a new species
shows that the Kerinci Seblat Na-
and not sub species. The park
tional Park in central Sumatra has
also protects more than 370 bird
the highest population of tigers
species, including the Sumatran
on the island, estimated to be at
Ground-cuckoo rediscovered in
165-190 individuals.
the park in 2002.
P H I LOS O P H Y The jungle life of Kerinci Seblat national park is the main idea for this logo. The logo is designed to show the forest atmosphere and its wildness.
LO GO The icon chosen is one of the wildest and feared species in the jungle. The tree leafs and wood are depictions of forest trees.
102 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
103 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
104 | GAPHIC STANDARD MANUAL
COLORS
PANTONE BLACK 3 C
PANTONE 4975
PANTONE 732
PANTONE 30 - 15 C
#212620
#411F1F
#64340F
#D7702B
RGB 33 38 32
RGB 65 31 31
RGB 100 52 15
RGB 215 112 43
CMYK 72 61 70 71
CMYK 49 77 69 67
CMYK 39 74 99 48
CMYK 0 62 90 13
PANTONE 175 - 11 C
PANTONE 154 - 8 C
PANTONE
PANTONE 27 - 7 C
#4F6F79
#6BBD44
#425B37
#F68D3C
RGB 79 111 121
RGB 107 189 68
RGB 66 91 55
RGB 246 141 60
CMYK 72 46 43 13
CMYK 62 0 100 0
CMYK 71 42 85 36
CMYK 0 54 85 0
PANTONE 175 - 12 C
PANTONE 75 - 9 C
#4A6367
#F9ECF2
RGB 74 99 103
RGB 249 236 242
CMYK 59 44 46 28
CMYK 0 6 0 1
105 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3.3 cm (85 x 94.4 px)
106 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
107 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
108 | GAPHIC STANDARD MANUAL
I NT ROD UC T I O N
Bukit Barisan Selatan National
The park is home to many endan-
Park is a national park in Sumatra,
gered and threatened species,
Indonesia. The park located along
including: Sumatran Elephant
the Bukit Barisan mountain range,
(about 500 animals, or 25% of
has a total area of 3,568 km², and
the total remaining population of
spans three provinces: Lampung,
this subspecies live in the park).
Bengkulu, and South Sumatra.
Sumatran Striped Rabbit (most
Together with Gunung Leuser
recent records of this poorly
and Kerinci Seblat national parks
known species have been from
it forms a World Heritage Site,
the park). Sumatran Rhinoceros
Tropical Rainforest Heritage of
(an estimated 60-80 Sumatran
Sumatra.
rhinos live in the park; approximately the same number live in
Plants in the park include Nipa
Gunung Leuser National Park, and
palm, Casuarina equisetifolia,
when combined the two parks
Anisoptera curtisii and Gonystylus
account for the majority of this
bancanus, as well as Sonneratia,
species’ population). Sumatran
Pandanus, Shorea and Dipterocar-
Tiger (approximately 40 adult
pus species. Large flowers in the
tigers or 10% of the remaining
park include the Rafflesia arnoldii,
Sumatran tigers live in the park).
Amorphophallus decus-silvae,
Other animals in the park are the
Amorphophallus titanum and the
Malayan tapir, siamang, Sumatran
world’s largest orchid the Gram-
surili, sun bear and lesser mouse-
matophyllum speciosum.
deer. There are over 300 species of bird in the park, like the critically endangered Sumatran Ground-cuckoo.
111 | GAPHIC DSTANDARD MANUAL
P H I LOS O P H Y Bukit Barisan Selatan national park is the home of plenty endangered species. It is covered with forests and those species live freely there. This logo is intended to potrays the living place where the species live.
LO GO The proboscis is one of the protected species in Bukit Barisan Selatan national park. To complement the icon, tree leafs and the wood is included to potrays the forest.
112 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
113 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
114 | GAPHIC STANDARD MANUAL
COLORS
PANTONE 4975
PANTONE 4625
PANTONE 36 - 13 C
PANTONE 56 - 10 C
#411F1F
#512B1C
#9C5B36
#D2A199
RGB 65 31 31
RGB 81 43 28
RGB 156 91 54
RGB 210 161 153
CMYK 49 77 69 67
CMYK 44 74 81 58
CMYK 0 53 70 43
CMYK 0 30 22 18
PANTONE 179 - 4 C
PANTONE 179 - 6 C
PANTONE 164 - 7 C
PANTONE 163 - 15 C
#C2C4C6
#A7A9AB
#A9B43A
#BFC949
RGB 194 196 198
RGB 167 169 171
RGB 169 180 58
RGB 191 201 73
CMYK 0 0 0 27
CMYK 0 0 0 40
CMYK 20 0 87 23
CMYK 19 0 83 12
PANTONE 168 - 14 C
PANTONE 167 - 14 C
#959542
#AFAF45
RGB 149 149 66
RGB 175 175 69
CMYK 8 0 73 44
CMYK 9 0 78 30
115 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3 cm (85 x 85.5 px)
116 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
117 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
118 | GAPHIC STANDARD MANUAL
I NT RO D UC T I O N
The Thousand Islands (Indone-
The dominant animals in the
sian: Kepulauan Seribu) are a
Park include 54 sea biota species
chain of islands to the north of
which form part of the coral
Jakarta’s coast. It forms the only
reef ecosystem, 144 species of
regency of Jakarta, the capital of
fish, 2 species of giant clam, 6
Indonesia. It consists of a string
species of sea grass, sea worms
of 110 islands stretching 45 km
of various colours and 17 species
north into the Java Sea at West
of coastal bird. This Park forms
Jakarta Bay and in fact north of
a hatching site for hawksbill sea
Banten Province.
turtle, and green sea turtle. The hawksbill turtle is an endangered
In general, the plants that grow
species and is rarely found in oth-
in the Park are dominated by
er waters. These turtles are bred
coastal species like coconut palm
on Pramuka Island. This activity
(Cocos nucifera), pandan (Panda-
is aimed at recovering the turtle
nus sp.), cemara laut (Casuarina
population, which had almost
equisetifolia), cangkudu (Morinda
reached extinction. Breeding
citrifolia), butun (Barringtonia asi-
activities include egg hatching in
atica), mangroves (Bruguiera sp.),
a semi-natural way and caring for
breadfruit (Artocarpus altilis),
the baby turtles till they are ready
ketapang (Terminalia catappa),
to be released into their natural
and kecundang (Cerbera odol-
habitat.
lam). Sea vegetation commonly found in the Park consists of seaweed divisions.
121 | GAPHIC STANDARD MANUAL
P H I LOS O P H Y Thousand Island national park is known for its species and habitat beauty. This logo is designed to potrays the life underwater that has attracted many tourists.
LO GO The sea turtle is the icon of the island, that is the reason it is chosen as the main icon of the logo. The seaweed are included to complement the illustrated habitat along with the corals.
122 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
123 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
124 | GAPHIC STANDARD MANUAL
COLORS
PANTONE 7722
PANTONE 132 - 13 C
PANTONE 114 - 4 C
PANTONE 118 - 2 C
#004F50
#298175
#4D93B7
#B5E2F0
RGB 0 79 80
RGB 41 129 117
RGB 77 147 183
RGB 118 226 240
CMYK 94 49 59 36
CMYK 66 0 40 40
CMYK 56 10 0 26
CMYK 27 0 4 0
PANTONE 725
PANTONE 36 - 3 C
PANTONE 148 - 8 C
PANTONE 122 - 1 C
#7F4014
#C78D6B
#0DB14B
#D2E7EA
RGB 127 64 20
RGB 199 141 107
RGB 13 177 75
RGB 210 231 234
CMYK 33 75 100 34
CMYK 0 37 48 23
CMYK 80 0 100 0
CMYK 13 0 4 3
PANTONE 48 - 15 C
PANTONE 179 - 16 C
#D83733
#231F20
RGB 216 55 51
RGB 35 31 32
CMYK 0 91 83 10
CMYK 0 0 0 100
125 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3.6 cm (85 x 102.9 px)
126 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
127 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
I NT RO D UC T I O N
Located right in the heart of the
A survey conducted in 2003
Asia-Pacific Coral Triangle, in the
identified 396 species of coral
province of South East Sulawesi,
belonging to 68 genera and 15
the Wakatobi Islands offer crystal
families. These include Acropora
clear pristine waters and a rich
formosa, Acropora hyacinthus,
bio-diverse underwater life, a
Psammocora profundasafla,
true paradise for Divers, as this
Pavona cactus, Leptoseris yabei,
is one of 3 hearts in the World
Fungia molucensis, Lobophyl-
Coral Triangle that stretches
lia robusta, Merulina ampliata,
from the Solomon Islands in the
Platygyra versifora, Euphyllia
Pacific to Wakatobi, and North to
glabrescens, Tubastraea frondes,
the Philippines. Wakatobi alone
Stylophora pistillata, Sarcophyton
is said to have 942 fish species
throchelliophorum, and Sinularia
and 750 coral reef species from a
species.
total of 850 of world’s collection. The types of vegetation found in
Among the recorded species of
the national park are mangrove
seabird are the Brown Booby,
forest, coastal forest, lowland
Common Kingfisher and Malay-
swamp forest, riverbank vegeta-
sian Plover.
tion, lowland rainforest, mountain rainforest and coral reefs. The
Turtles in the park include the
Wakatobi Archipelago has 25
Hawksbill turtle, Loggerhead sea
groups of coral reefs including
turtle, and Olive Ridley.
fringing reefs, barrier reefs and atolls.
131 | GAPHIC STANDARD MANUAL
P H I LOS O P H Y Wakatobi national park conserves various of animal and flora species. The area is surrounded by the sea and dominated by beaches. The logo intends to capture the beach atmosphere along with one of the species.
LO GO The logo is illustrating the white eye bird species that resides in Wakatobi area. The palm leafs and blue background is intended to potrays the condition and mood on the beach.
132 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
133 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
134 | GAPHIC STANDARD MANUAL
COLORS
PANTONE 140 C
PANTONE 15 - 14 C
PANTONE 4 - 15 C
PANTONE 155 - 15 C
#755319
#BD8F3F
#E4C93A
#578E3C
RGB 117 83 25
RGB 189 143 63
RGB 228 201 58
RGB 87 142 60
CMYK 42 59 100 33
CMYK 0 28 77 29
CMYK 0 7 85 13
CMYK 55 0 89 33
PANTONE 120 - 1 C
PANTONE 121 - 2 C
PANTONE 179 - 1 C
PANTONE 179 - 16 C
#9AC6D3
#CDEBEF
#F7F8F8
#231F20
RGB 154 198 211
RGB 205 235 239
RGB 257 248 248
RGB 35 31 32
CMYK 29 0 4 14
CMYK 18 0 5 0
CMYK 0 0 0 2
CMYK 0 0 0 100
135 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3.8 cm (85 x 108.8 px)
136 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
137 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS
138 | GAPHIC STANDARD MANUAL
I NT RO D UC T I O N 141 | GAPHIC STANDARD MANUAL
Bentuang Karimun National
The fauna of the park is rich, with
Park (BKNP) is located in West
300 species of bird (25 endem-
Kalimantan, Indonesia and was
ic to Borneo), at least 162 fish
established in 1995 under the aus-
species and at least 54 mammals.
pices of the International Tropical
The park is home to endangered
Timber Organization (lTTO).
Bornean orangutan and seven other primate species: Müller’s
In the lowland forests the domi-
Bornean gibbon, white-fronted
nant emergent tree is dipterocarp
surili, maroon leaf monkey, south-
species, which are replaced at
ern pig-tailed macaque, crab-eat-
higher altitude with oaks (Quer-
ing macaque, Sunda slow loris
cus and Lithocarpus ssp.) and
and Horsfield’s tarsier.
chestnut trees (Castanopsis ssp.). At least 97 species of orchid and 49 species of palm have been identified in the Park.
P H I LOS O P H Y The logo for Bentuang Karimun national park is designed to show the jungle and its living creature. Without putting dull element like too much trees, the logo still can be recognizable as forest habitat.
LO GO Horsfield’s Tarsier is one of mammal species that can be found in Bentuang Karimun national park. It lives inbetween the trees in the jungle along with other species. The logo is dominated by darker green colors to show the depth of jungle depicted.
142 | GAPHIC STANDARD MANUAL
DESIGN E L E M E NTS
143 | GAPHIC STANDARD MANUAL
LOGO VARIATIONS
144 | GAPHIC STANDARD MANUAL
COLORS
PANTONE 179 - 16 C
PANTONE
PANTONE 142 - 14 C
PANTONE 159 - 16 C
#231F20
#263A2A
#44634C
#415E2B
RGB 35 31 32
RGB 36 58 42
RGB 68 99 76
RGB 65 94 43
CMYK 0 0 0 100
CMYK 76 52 77 59
CMYK 72 42 72 29
CMYK 73 40 100 34
PANTONE 155 - 15 C
PANTONE
PANTONE 12 - 14 C
PANTONE 11 - 13 C
#578E3C
#6F8D74
#9B7C32
#C7A557
RGB 87 142 60
RGB 111 141 116
RGB 155 124 50
RGB 199 165 87
CMYK 55 0 89 3
CMYK 59 30 59 7
CMYK 0 21 77 46
CMYK 0 18 67 25
PANTONE 50 - 6 C
PANTONE 10 - 14 C
PANTONE 16 - 13 C
PANTONE 12 - 3 C
#A94536
#E5BA5B
#AF8D53
#CEB582
RGB 169 69 54
RGB 229 186 91
RGB 175 141 83
RGB 206 181 130
CMYK 0 75 69 35
CMYK 0 19 71 11
CMYK 0 22 61 36
CMYK 0 12 43 22
145 | GAPHIC STANDARD MANUAL
RU L E S OF U SAG E
MINIMUM SIZE
It is understood that logos are often used for many applications with different sizes. Therefore, a minimum size is determined to make sure no element goes the wrong way and causes any imbalance.
3 x 3.7 cm (85 x 105.9 px)
146 | GAPHIC STANDARD MANUAL
SAFE AREA
1 cm
1 cm
It is important to be reminded that the safe area of this logo is crucial, especially
1 cm
1 cm
1 cm
1 cm
when a background color is about to be added. Other than that, the safe area is also important to keep the logo apart from the other element that might accidentally attached to the logo in the use.
1 cm
147 | GAPHIC STANDARD MANUAL
1 cm
DESIGN AP P L I C AT I ONS