d'ABC Sponsorship Proposal

Proposal of Binus University International

The Accounting and Business Competition

Accounting and Finance Program Binus International

Supported by:

Binus University Intenational The Joseph Wibowo Center for Advanced Learning Jl. Hang Lekir I no.6 Kebayoran Baru, Jakarta Selatan 12120 Phone : (021) 7202222 Fax: (021) 7205555

TABLE of content

ii

EXECUTIVE SUMMARY

01

VISION AND MISSION

02

03

04

04

OBJECTIVES

TARGET PARTICIPANTS

EVENT DETAILS

OVERVIEW OF ACCOUNTING COMPETITION

05

06

07

08

09

13

WHY SUPPORT D’ABC?

SPONSORSHIP PACKAGES

TARGET OF AUDIENCE

FINANCIAL PROPOSAL D’ABC 2015

MEANS OF PAYMENT

CONTACT US

Accounting Student Club (ASC) has held annual accounting competition named The Accounting and Business Competition (D’ABC) for the eleventh time. This event is held in order to represent Binus accounting faculty in accounting society. The objective is to enhance the society awareness of Binus International University and nurturing participant’s interest in accounting world.

This year, D’ABC plans to have the global case to expand the scale of the competition to an international level as well as improving the existing programs of the event. We will maintain and develop out dedication and competence to ensure the success of this event.

The goal of D’ABC: Bridging Across Borders is to improve D’ABC into a regional level accounting competition in South East Asia. Through this event, we could pioneer an international level accounting competition in Bina Nusantara University.

The committee of D’ABC: Bridging Across Borders would like to request full support from BINUS University International and the Student Committee; as the committee believes that the support and coordination will be essential to make this event successful.

ii

VISION AND MISSION

VISION

To b e a m e m o r a b l e a c c o u n t i n g c o m p e t i t i o n b y c a r i n g f o r t h e international professional development of accounting students across Asia.

MISSION

1.

Maintain professionalism through organized planning, excellent communication, empowerment, good teamwork with integrity and independence.

2.

Implement an English environment in D’ABC competition.

3.

Collaborate with national and multinational organizations

to deliver an international, professional experience in the competition.

01

OBJECTIVES

The overall objectives for D’ABC: Bridging Across Borders are: 1.

Collaborate with national and international companies and media partners.

2.

Collaborate with accounting professional bodies.

3.

Deliver the competition in English.

4.

Deliver the competition with minimum complaints and fast response.

02

NAME of the E VEN T and TH E ME

T E C H N I CA L M E ETING

BINUS International The Accounting and Business Competition D’ABC: Bridging A cross Borders

Friday / February 13th 2015 / Room TBA

Monday - Tuesday February 16th - 17th 2015

The COMP E TI T I O N

Time TBA The Joseph Wibowo Center for A dvanced Learning (Jl. Hang Lekir I no 6 Kebayoran Baru, Jakar ta Selatan 12120)

TARGETPARTICIPANTS The expected participants of D’ABC 2015 are high school and university students nationwide as well as universities from ASEAN. To accommodate our target and to grab more participants, direct and indirect approaches are used as the strategies.

The targeted participants for the global case are 10 teams (30 participants).

The targeted participant numbers for D’ABC 2015 is 100 teams (300 participants). Considering the number of the committees, teachers, and supporters of the event, total number of crowd on the event is estimated to be around 410 individuals. Several media partners will also be invited to the event.

OVERVIEW

OF

ACCOUNTING COMPETITION

Accounting Global Case (for Universities) It is an accounting competition that focuses in solving global cases related to accounting problems around the world. It is targeted specifically for universities students. The Global Case competition will be held online.

Accounting Competition (for High School and Universities) It is two days accounting competition that is held for both high school and universities students to beat the challenges in ever y stage provided.

Students will be given variety form of questions (both theoretical and computation solving-skills questions) related to accounting knowledge and those who succeed in solving challenges given in ever y stage will proceed and be the champion of the competition.

04

The Accounting and Business Competition (D’ABC) 2015 has reached its 11th year, representing the consistency of BINUS INTERNATIONAL’s commitment in being the facilitator for students to expose their talent to reach the professional world.

D’ABC is an event held under the banner of BINUS INTERNATIONAL University, which is well-known as one of the most prestigious international-class universities in Indonesia. The partnership will open up an opportunity for your company to be promoted to BINUS students. This promotion will create exposure of your brand to all the participants, judges, audiences, as well as BINUS students from various cities across Indonesia. This marketing opportunity will help create a positive brand image of your company to the recipients in the competition.

Apart from a favorable marketing image, the partnership in our academic-themed competition will ensure that a potential workforce with good knowledge could be interested and possibly contribute to your company in the future. This is because our participants’ background comes from the best academic pupils in various high schools and universities.

This participation could also be a part of your company’s CSR in the educational perspective by helping an academic event that is intended to qualify the best participants in the accounting field.

05

D’ABC

FINANCIAL PROPOSAL

2015

EXPENSES

DI VI SI O N

TOTA L C O S T

R egist rat io n

IDR

2. 500. 000

Spo nso rship

IDR

3. 300. 000

Fo o d & B ev erages

IDR 11.550.000

Ev ent

IDR

2. 160. 000

Design

IDR

5. 855. 000

Researc h & Dev elo pment

IDR

2. 000. 000

IT

IDR

500. 000

Transpo r t at io n

IDR

4. 000. 000

B o o t h & Sec Med

IDR

1. 000. 000

IDR

9. 000. 000

Co mmit t ee’s Clo sing

R ew ards

IDR 36.500.000

TOTAL

IDR 75.650.000

SPONSORHIP PACKAGES B R ONZE

SILVER

GOLD

PL AT I N U M

ID R 5. 000. 000

ID R 1 0 . 0 0 0 . 0 0 0

ID R 2 0 . 0 0 0 . 0 0 0

> ID R 2 0.000.000

Promotional Poster

V

V

V

V

Par ticipant Cer tificate

V

V

V

V

Winner Cer tificate

V

V

V

V

ID Tag

V

V

V

V

Prize Board

V

V

V

V

Closing Ceremony Video

V

V

Trophy

V

V

V

V

V

V

IT E M A. LOGO ON :

B. BANNER DISP LAYS (PROVIDED BY THE COMPANY) V

Standing Banner Hanging Banner (preferably size 1x4.5 m)

C. MENTION OF COMPANY’S BRAND ON SOCIAL MEDIA V

V

V

V

2/day

4/day

6/day

7/day

V

V

V

Hyperlink

V

V

E. DISPLAY BOOTH

V

V

V

V

Facebook Twitter

D. COMPANY’S BRAND ON WEBSITE Logo

V

F. COMPANY’S NAME BEING MENTIONED BY MC Opening & Closing Ceremony

V

V

G. LUNCH BREAK GAMES INVOLVING

V

V

V

V

CO MPANY’S BRAND H. PRESENTATION TIME I. RECEIVE CERTIFICATE OF APPRECIATION

V

V

V

V

V

V

V

V

60sec.

90sec.

120sec.

180sec.

12

13

20

20

FROM D’ABC J. ADVERTISEMENT ON GUIDEBOOK K. PRODUCT KNOWLEDGE ON SCREEN

TOTA L I TE M S

MEANS OF PAYMENT

Sponsors are required to pay 50% of the amount stated in the MOU at least two weeks after it is signed, the next 30% of the amount stated in the MOU at least one month before the event, and the remaining 20% at the latest three weeks before the event. Your company may transfer the agreed amount of financial suppor t to:

Name Account : Febby Natasha Rahardja Account Number : 6300-148792 Bank : BCA

08

GLOBAL CASE

MALAYSIA

BRUNEI DARUSSALAM

University of Malaya - Faculty of Business And Accountancy

Universiti Brunei Darussalam Faculty of Science (FOS)

Universiti Teknologi Malaysia International Business School (IBS)

Universiti Brunei Darussalam, Sultan Hassanal Bolkiah Institute of Education

Universiti Putra Malaysia (UPM) - Putra Business School

Universiti Brunei Darussalam, PAPRSB Institute of Health Sciences

Universiti Sains Malaysia (USM) - Graduate School of Business

Universiti Brunei Darussalam Faculty of Business, Economics and Policy Studies (FBEPS)

Universiti Kebangsaan Malaysia (Ukm) Faculty Of Economics And Business Taylor’s University

PHILLIPHINES

VIETNAM University of Economics - Ho Chi Minh City (UEH)

Asian Institue of Management (AIM)

FPT School of Business (FSB), FPT University

University of the Philipines (UP)

CFVG - Centre Franco-Vietnamien de Formation à la Gestion

De La Salle University Ateneo De Manilla University Graduate School of Business

09

THAILAND

SINGAPORE

Singapore Management University (SMU)

Thammasat Business School

Singapore Institute of Management (SIM)

Chulalongkorn University

Kaplan Singapore

Asian Institute of Technology School of Management  Kasetsart University  Chiang Mai University  Prince of Songkia University 

National University of Singapore (NUS)  Auston Institute of Management Curtin Singapore EASB Institute of Management

Khon Kaen University College of Graduate Study in Management

Management Development Institute of Singapore NTU INSEAD

CAMBODIA

MYANMAR Yangon Institute of Economics  Pathein University  Pyay University  University of Kalay

University of Management and Economics (UME) Royal Academy of Cambodia National Institute of Education National University of Management

LAOS National University of Laos

10

UNIVERSITY

•

Universitas Atma Jaya

•

Universitas Surabaya

•

Universitas Indonesia

•

Universitas Bakrie

•

Universitas Tarumanagara

•

Universitas Sanata Dharma

•

Universitas Atma Jaya Jogja

•

Universitas Kristen Duta Wacana

•

Universitas STY Perbanas

•

Universitas Udayana

•

Universitas Gadjah Mada

•

Universitas Kristen Indonesia

•

UNIKA Soegijapranata (Semarang)

•

Universitas Merdeka Malang

•

STIE Indonesia Banking School

•

Univesitas Islam Indonesia

•

Prasetiya Mulya Business School

•

Universitas Dian Nusantara

•

Kwik Kian Gie Business School

•

Universitas Pembangunan Jaya

•

Universitas Multimedia Nusantara

•

Universitas Sebelas Maret

•

Podomoro University

•

Universitas Padjadjaran

•

Sekolah Tinggi Akuntansi Negara

•

Universitas Diponegoro

•

Universitas Trisakti

•

Universitas Bengkulu

•

Universitas Andalas

•

Universitas Brawijaya

•

Universitas Negeri Sriwijaya

•

Universitas Cendrawasih

•

Universitas Pendidikan Indonesia

•

Universitas Jendral Sudirman

•

Universitas Negeri Semarang

•

Universitas Mulawarman

•

Universitas SAM Ratulangi

•

UNILA (University of Lampung)

•

Universitas Ahmad Dahlan (Jogja)

•

Universitas Prof. Dr. Moestopo

•

Universitas International Batam

•

Universitas STIE Kesatuan

•

Universitas Kristen Maranatha

•

Universitas Airlangga

(Bandung)

•

Universitas Bina Nusantara

•

Universitas Widyatama (Bandung)

•

Universitas Kristen Krida

•

Universitas Gunadarma

Wacana (UKRIDA)

•

Universitas Parahyangan

11

HIGH SCHOOL

•

Al Azhar 1

•

North Jakarta International

•

Al Azhar 3

School

•

Al Azhar 3 Al Azhar 4 Ito

•

Penabur International School TD

•

Al Azhar Kelapa Gading

•

Plus Pembangunan Jaya

•

Al Azhar Syifa Budi

•

Regina Pacis Bogor

•

Al Izhar BSD

•

Singapore Intenational School

•

Almasih Daniel Sutadi

•

SMA 34

•

Budi Mulia Bogor Ester

•

SMA 46

•

Dian Harapan Daan Mogot

•

SMAK Tirtamarta

•

Dwiwarna Asih

•

SMAN 6

•

Gandhi Memorial International

•

St. Peter Kristiono

School

•

St. Theresia

•

IIHS

•

Taipei International School

•

Kesatuan Bogor Edwan

•

Universal School

•

Labschool Kebayoran

•

BHK Grogol

•

Madania Yuyun

•

Kristoforus 1

•

Mahatma Gading

•

Penabur International School KG

•

Mahatma Gandhi School

•

Jubilee School

*Note: The list of University and high school above may change.

12

CONTACT US

13

MARSHELLA S A N J AYA

087880758451 / marshelhala@gmail.com

JEFF ARDIAN

08170077395 / jeffardian@hotmail.com

WINNY LIE

0818711983 / winn.lie@live.com

ALBERT SANI

081380858677 / albertsani@hotmail.com

Prepared by,

Fanny Lim

Hans Wijaya

Project Leader of D’ABC 2014

Vice Project Leader of D’ABC 2014

Approved by,

Stefani Leoni President of Student Committee 2013-2014

Acknowledged by,

Marshella Sanjaya Head of Sponsor D’ABC 2015

APPENDIX

No.

D iv isio n

01

Registratio n

02

S po ns o rship

E x p ens es

Qu a ntity

Amou nt

Tota l

In vit a t ion p rin t in g

100

20.000

2.000.000

C ommun ic at ion fe e

5

100.000

500.000

P roposa l prin t in g

50

60.000

3.000.000

300.000

300.000

Tra n spor t a t ion

Total Am oun t

2 .500.000

3.300.000

DAY 1

03

Fo o d & Bev erag e s

C ommit t e e

75

15.000

1.125.000

P a r t ic ip a n t s

210

15.000

3.150.000

C ommit t e e

75

15.000

1.125.000

P a r t ic ip a n t s

210

15.000

3.150.000

DAY 2

Ra se l l a

3.000.000

G ame s

04

05

Ev ent

Des ign

500.000

500.000

Ba l l oon s

10

10.000

100.000

C on fe t t i

6

60.000

360.000

B- Boy

500.000

500.000

VOB

200.000

200.000

BIMU S

500.000

500.000

1 1.550.000

2.160.000

C e r t ific a t e

280

4.000

1.120.000

G uid e b ook

210

20.000

4.200.000

St amp

1

15.000

15.000

St a mp in k

1

50.000

50.000

A4 P ost e r

10

14.000

140.000

A3 P ost e r

10

18.000

180.000

Bac k drop

1

150.000

150.000

5.855.000

1.000

2.000

2.000.000

2.000.000

500.000

500.000

500.000

06

Research & Deve l opme n t

Q ue st ion p rin t in g

07

IT

IT Main t an an c e

08

Transpo r ta t ion

Fue l Re imburse

5

200.000

1.000.000

Bus

2

1.500.000

3.000.000

4.000.000

09

Bo o th & S ec Me d

C ommun ic a t ion fe e

5

200.000

1.000.000

1.000.000

10

Co mmittee’s c l osin g

L un c h / Din n e r

75

120.000

9.000.000

9.000.000

G l ob a l c ase

1

5.000.000

5.000.000

U N IV E RSIT Y

10

Reward s

1 st Win n e r

10.000.000

2 n d Win n e r

5.000.000

3 rd Win n e r

3.000.000

H IG H SC H O O L 1 st Win n e r

6.000.000

2 n d Win n e r

4.500.000

3 rd Win n e r

3.000.000

TOTAL

3 6.500.000 7 6.650.000