In my view, architecture should be about people; the particular end-user - not simply about a preoccupation with a preferred style. My ambition is therefore that each project achieves an individual response to the client's, and I mean in the broadest sense and not simply the commissioning body's, requirements and aspirations. As such, I believe in establishing an empathetic relationship and genuine sense of co-creation for projects. While I strive for enduring designs, and they can be at any scale, I see innovation e.g. the use of new and sustainable materials or the inventive employment of traditional ones, as essential to any progressive approach.