Amsterdam Dance Event - Promotional Opportunities

Amsterdam Dance Event Promotional Opportunities

Amsterdam Dance Event The Electronic Music Platform 17/18/19/20/21 October 2012 An initiative of Buma

Amsterdam Dance Event Promotional Opportunities

The Amsterdam Dance Event (ADE) is the leading electronic music conference and the world’s biggest club festival for electronic music. The event offers a unique blend of daytime conferences, including interactive workshops, technical demonstrations and in-depth round-table discussions, alongside a nighttime music festival which takes place in 52 venues around the city. The annual event attracts 3,000 business professionals and 140,000 festival visitors from 62 countries.

Over the last 17 years, the ADE has grown from a threeday event largely focussed on dance music into a platform for every imaginable kind of electronic music spread over five days.

With a wide range of promotional opportunities, the ADE is the perfect place to reach both international consumers and business professionals. In this promotional brochure you will find various ways to present yourself or your company to the international electronic music scene. Feel free to contact us with any questions you might have. Our contact details are listed on the last page.

Amsterdam Dance Event Promotional Opportunities

ADE Conference With a daytime program based around the Felix Meritis centre and the Dylan Hotel on the Keizersgracht in the heart of Amsterdam’s city centre, the ADE has gained a reputation amongst music industry professionals for being an event where things get done. Thanks to the abundant presence of artists, dj’s, managers, the media, labels, publishers and producers from 62 countries, the volume of deals done and valuable connections made is one of the most remarkable aspects of the ADE’s daytime activities.

The conference program boasts panels, presentations, keynotes and matchmaking programs. Also, over the past years the organization is focused on involving other creative industries like games, music technology, film, and advertising.

Conference visitors: 3.000 Dutch conference visitors: 1.300 International conference visitors 1.700

Amsterdam Dance Event Promotional Opportunities

Amsterdam Dance Event Promotional Opportunities

Amsterdam Dance Event Promotional Opportunities

ADE Festival The nighttime line-up features over 800 of the very biggest dj’s and artists on the planet alongside a selection of the best upcoming talent performing in the 52 clubs and venues that make Amsterdam one of the best clubbing cities in the world.

The audience in the clubs is dance-minded and well aware of the latest trends.

Facts & figures ADE 2011: ADE Festival visitors: 140.000 Dutch visitors: 110.000, International visitors 30.000 Gender: 60% men, 40% women From: 40% Amsterdam 40% The Netherlands (mainly from the five major cities, without Amsterdam) 20% foreigners (mainly from the UK, Belgium and Germany) The average ADE visitor is between 21 and 30 years old and educated.

50% works, 45% studies, 5% other ADE visitors are interested in: Lifestyle, Fashion, Music, Travelling, Movies

Amsterdam Dance Event Promotional Opportunities

Amsterdam Dance Event Promotional Opportunities

More ADE Besides the main conference and festival ADE offers a wide variety of sub events focused on specific groups and thus making them a great way to target your audience.

Music & Bits

Music and Bits is a full 3 day conference program in co-op with ADE. It examines the link between music and technology (internet use). In 2011 the Music & Bits conference attracted 500 people.

ADE Playground

ADE Playground is a pop-up side event that will be a yearly reoccurring feature, organized at special locations throughout Amsterdam. ADE Playground is a all about creation, hosting various music, art, design and technology projects. A perfect place to represent your product / brand. For more information about promotional opportunities within ADE Playground ask for the ADE Playground brochure.

ADE Next

Taking place on Saturday 20 October, ADE Next offers a comprehensive program aimed at supporting and informing aspiring musicians and future music industry professionals.

It features producers, top dj’s, managers and booking agents from around the globe. ADE next visitors are 500 mostly Dutch talented DJ’s and producers.

ADE University

This is the place where upcoming local music talents and music students, will be able to learn from all the professionals attending the ADE. In 2011 this program found succesfully it’s birth, and in 2012 it will grow even bigger. ADE University will contain a diverse three day program at two different locations and will attract 200 visitors each day.

Hard Dance Event (HDE)

HDE is a brand new conference that aims to connect professionals in the harder styles of dance music. It allows artists, promoters, entrepreneurs and other professionals to discuss, experience and continue current and new developments. The upcoming edition takes place at the popular pop venue The Melkweg.

Amsterdam Dance Event Promotional Opportunities

ADE Network Bash The yearly ADE Network Bash (free entrance for every conference visitor) is the perfect way to connect with the dance industry and related industries. The purpose of of this event is cross-fertilization between the various professional disciplines within the dance music universe. The ADE Network Bash is organized by various partners including Amsterdam Dance Event, MusicXport, Barkers, ID&T, and The Good Guyz and takes place in De Duif. The sponsors involved as well as a few exclusive live performances make the event an ADE essential.

Amsterdam Dance Event Promotional Opportunities

ADE in the Media ADE attracts a broad range of media from all around the world who report both live and retrospectively on the event. Last year’s edition welcomed 300 different media correspondents from over 50 countries, who covered ADE for print, blogs and websites, as well as TV and radio channels. Think about blogs like Resident Advisor, radio like BBC 1, and dutch television programs like De Wereld Draait Door, and BNN 3 On stage.

“Queensday and Amsterdam Dance Event are the top events in Amsterdam amongst the respondents (29% and 23%).”

Nachtmonitor 2011

“In terms of Facebook fanbase, Amsterdam Dance Event, Awakenings, and Sensation are top of the bill.”

Entertainment Business writes about the use of social media (March 24 2011)

“In any industry, people party when they go to a conference, but in electronic music the conference is about the parties, which makes ADE some of the most loaded club weekends you’ll find anywhere.”

Resident Advisor

“Holland has always been THE country or one of the countries where EDM is the biggest and it’s very good that ADE is happening here” David Guetta

Amsterdam Dance Event Promotional Opportunities

Overview

ADE Conference directory

Costum brand activations

ADE Festival Magazine (DJBroadcast ADE special)

ADE Confe

ADE Vespa carts promotion

ADE Flye network

erence bag

ADE Conference badge & Lanyard

er & poster

ADE iPhone & Android App

Cocktail hours

Amsterdam Dance Event Promotional Opportunities

ADE Festival Magazine (DJBroadcast ADE special) DJBroadcast teams up with the ADE for the official festival magazine of the event. The ADE Festival Magazine (consisting of 196 pages, written in English) will focus on both the conference and the festival, featuring the main players as well as the underground talent, clubbing and life in Amsterdam, music rights, agenda info, books, gadgets, gear, fashion and much more.

The ADE Festival Magazine (DJBroadcast ADE special) will be released on the 3rd of September, and has a circulation of 50,000. 35,000 copies will be distributed in Holland, while 15,000 copies hit the shops in United Kingdom, Germany and Belgium. The magazine will also be included in the ADE conference bag. size 2/1 page (full color) 1/1 page (full color) 1/2 page (full color)

width x height 332 x 225 mm 166 x 225 mm 145 x 100 mm

Date of issue September 10th 2012 Deadline for advertisements August 31st 2012 Deadline for reservations August 27th 2012

costs € 4.750,€ 2.800,€ 1.400,-

Amsterdam Dance Event Promotional Opportunities

ADE Conference Directory ADE’s directory is the most important source of information for the international electronic music industry. Being used not only during the conference but throughout the year, the directory includes all the necessary information for professionals attending the conference, including: a complete list of attending companies, the four-day conference and festival program and informative articles. The directory contains 256 pages and is distributed among the participants of ADE. size 1/1 page 1/2 page

width x height 145 x 209 mm 145 x 100 mm

Circulation: 3,000 Date of issue from October 16 onwards Deadline for artwork September 28rd 2012 Reservations till September 21th 2012

costs € 1.500,€ 900,-

Amsterdam Dance Event Promotional Opportunities

ADE Conference Bag The ADE Conference Bag (3.500 bags) is handed out to all conference attendees. Inserting your promotional material in the bag is a great way to bring your artist, company or event to the attention of the international dance music industry.

The costs to have one promotional item inserted in each of the 3.500 conference-bags are â‚Ź 850,- Extra thick items may be charged an additional fee. Flyers will be sealed in a pack inside the bag.

Deadline for materials: Monday 08 October 2012 till Friday 12 October 2012 between 9:00 hrs and 17:00 hrs.

Reservations until October 1st 2012.

Mailing office:

C&B Mailservice Attn.: ADE bag insert/ your company name Voormeulenweg 22 1402 TL BUSSUM The Netherlands

Please note: on shipping your bag insert to the Netherlands, you must indicate a value of nil (0) on all shipping and customs forms.

All shipping received with an additional charge by customs, transporters or any other party, will be refused. Items delivered after the deadline cannot be included in the conference bag.

Amsterdam Dance Event Promotional Opportunities

ADE Conference Badge and Lanyard The ADE badge and the lanyard are probably the best ways to gain visibility for your company. The ADE badge and lanyard are worn by every professional participant plus the badge is the most important identification tool during the event.

Prices on request.

The ADE badge and the lanyard are sold out for ADE 2012.

Amsterdam Dance Event Promotional Opportunities

Cocktail Hours The perfect way to meet and socialize with your international electronic music industry network during the ADE is a sponsored drink/cocktail hour at one of our conference locations, where (potential) business contacts can be offered a drink and companies and/or products can be introduced.

It’s possible to host a cocktail hour at one of the two beautiful conference locations alongside the canals of Amsterdam: the cafÊ of the Felix Meritis and the garden of the Dylan Hotel.

Parties like Warner Music, Danish Music Export and Beatport have been predecessors in 2011.

Prices on request.

Amsterdam Dance Event Promotional Opportunities

Custom Brand Activations In the past years, several brands have used the ADE as a platform for reaching a unique mix of industry professionals and (inter)national clubbers.

We can offer our services in creating and executing a unique brand activation around Felix Meritis, in the clubs or in temporary guerrilla locations in the city. On the next two pages, two examples are shown of events organized by ADE and Blueprint Media.

Amsterdam Dance Event Promotional Opportunities

Custom Brand Activations: Smirnoff In 2011 Smirnoff settled down on the Leidseplein, the heart of Amsterdam’s entertainment area. A huge inflated white ice cube was the home of the Smirnoff Nightlife Exchange area, which adopted the ADE University program for three days.

The ADE University is a place where upcoming local music talents and music students, will be able to learn from all the professionals attending the ADE.

Amsterdam Dance Event Promotional Opportunities

Amsterdam Dance Event Promotional Opportunities

Custom Brand Activations: Mercedes Special ADE branded Mercedes cars where provided used a the premium shuttle service during the four days for key professionals and artists.  Also Mercedes claimed an official special ADE location, the Ocean Diva boat, to present it’s new concept car. During 4 days the Ocean Diva was transformed into the Mb!Lounge, including free served drinks. One particular night the boat was extremely packed during an exclusive intimate surprise DJ Set of Modeselektor.

Amsterdam Dance Event Promotional Opportunities

Amsterdam Dance Event Promotional Opportunities

Custom Brand Activations: HTC In 2011 HTC engaged with the special conference program Music & Bits; a dedicated conference program within the ADE that focuses on trends and opportunities due to the latest developments in the online world of music. HTC became the main sponsor of this event, presented it’s conduct of business and hosted a cocktail drink after the conference in the Balie.

Amsterdam Dance Event Promotional Opportunities

Amsterdam Dance Event Promotional Opportunities

Custom Brand Activations: jc rags In 2011 JC Rags joined forces with ADE by collaborating for the fabrication of the official ADE Conference Bag which is the must have for all artists and delegates.

Furthermore the fashion brand also designed 3.000 limited edition black and white t-shirts which were wrapped in a special ADE/JC Rags branded milk pack and sold at retail locations.

The corporate design elements of both brands, were carefully integrated in each of the fabricated products. Definitely a oneon-one match.

Amsterdam Dance Event Promotional Opportunities

Amsterdam Dance Event Promotional Opportunities

ADE Vespa Carts Promotion During ADE, 8 Vespa Piaggio Ape 50’s will ride through Amsterdam all day to distribute flyers to various relevant locations, like record shops, clubs, cafes, restaurants, beach clubs, and a network of (clothing) shops. ADE offers the possibility to brand one of these eye catchers the week before and during the ADE with 6 posters on the sides and back.

1 poster, one week

€ 100,- per poster (A2)

One week branded cart

€ 500,- per cart (6 x A2 or 3 x A1 landscape)

Two weeks branded cart

€ 800,- per cart

Deadline for materials: October 8th 2012.

Reservations until October 1st 2012.

Amsterdam Dance Event Promotional Opportunities

ADE Flyer & Poster Network The perfect way to promote your label or event is to be seen at the right places. ADE offers the possibility to gain visibility by distributing flyers on various relevant locations, like record shops, clubs, cafes, restaurants, beach clubs, and a network of (clothing) shops. ADE offers the following packages for the distribution of flyers and posters:

Flyer packages (20 flyers per location, A5 or A6): Where costs Innercity package 200 addresses, centre of Amsterdam € 400,Greater Amsterdam package 400 addresses, all Amsterdam

€ 600,-

Posterpackages (1 poster per address, A2 or A3): Where costs Innercity package 200 addresses, centre of Amsterdam € 500,Greater Amsterdam package 400 addresses, all Amsterdam

€ 700,-

Flyer & Poster combi package (1 poster and 20 flyers per address) Where costs National package 1000 addresses in the 5 main cities of the Netherlands â‚Ź 2500,Deadline for materials: in the mailing office between September 24th and October 1st 2012. Reservations until September 17th 2012. Prizes of other sizes than mentioned above on request.

Amsterdam Dance Event Promotional Opportunities

ADE iPhone & Android App To connect and interact with your network and get quick access to the program during ADE is very important. ADE will make it easier and a lot more fun for clubbers and professionals with a service navigation app for iPhone and Android. This app will make it possible to find your interactive route to all ADE events, by using Layar for example. There are several possibilities for sponsor activities within the ADE app.

More info and prices on request.

Amsterdam Dance Event Promotional Opportunities

Contact Blueprint Media BV Postbus 3952 1001 AT Amsterdam The Netherlands Office: +31(0)20.68.68.600 Email: lisanne@blueprintmedia.nl

minggus@blueprintmedia.nl

jorn@blueprintmedia.nl

Web: www.amsterdam-dance-event.nl