Amsterdam Passport 2013-2014

amsterdampassport.com

CITYMAP

NEED TO KNOW / BUSINESS WITH THE DUTCH / LUXURY

CULTURE / BARS / RESTAURANTS / NIGHTLIFE / HISTORY

2013/2014 | volume 17

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Visit The Harbour Club and be treated to an unprecedented experience in Amsterdam Open 7 days a week for lunch, lounge and dinner

The Harbour Club Amsterdam Cruquiusweg 67 | T +31(0)20 - 767 04 21

www.theharbourclub.nl 2

Welcome to Amsterdam Amsterdam’s rich heritage and culture, its spirit of commerce, innovative infrastructure, liveability and creativity sets it apart from other major European cities. It’s very much a down-to-earth metropolis.

Amsterdam has welcomed visitors of all walks of life since its 16th-century Golden Age when it was the wealthiest port in the world. The arts flourished and people of all backgrounds became Amsterdammers, adding to the city’s rich tapestry. The city’s pragmatic approach to trade has always been that if all parties are happy with a deal, the deal flourishes and this also applies on a cultural and social level.

To this day, trade and culture remain our bread and butter and we continue to go down this road.

As mayor of Amsterdam, I would like to offer one important tip: keep your eye on the details!

While other world cities may have remarkable and awe-inspiring monuments to their achievements, Amsterdam’s beauty lies in its subtleties. Once you make this connection, you will better understand the city’s wonderful slogan: I amsterdam.

Once again, I bid you a warm welcome to Amsterdam. I wish you a pleasant, successful and inspiring stay.

E. E. van der Laan Mayor of Amsterdam 3

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Contents Welcome to Amsterdam! Read this Amsterdam Passport for a taste of what this exciting and surprising city has in store for you. Whether it’s business or pleasure, we’re sure you’ll have a great time. And don’t

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forget to check www.amsterdampassport.com for all our latest offers!

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8 Amsterdam a Treasure • 20 On the move • 22 Parks • 23 Sports 24 Business with the Dutch • 30 Business meets luxury • 37 Street Markets • 38 City Maps • 43 Index of Restaurants • 58 Nightlife • 74 Events

visit amsterdampassport.com for actual offers.

Amsterdam Passport is a publication of Amsterdam RAI MANAGING DIRECTOR: Nynke de Ruiter • EDITORIAL: Amsterdam RAI in ass. with Amsterdam Marketing, SALES: Baris Karaca ARTWORK: Niels Zwan • PRINTING: SDA Print + Media © 2013 Amsterdam RAI, Amsterdam, The Netherlands, acp@rai.nl • www.rai.nl

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Amsterdam - a treasure Amsterdam is a treasure to the eye, featuring everything from charming gabled houses to innovative contemporary architecture. The heart of the city known as the Grachtengordel (Canal Ring), constructed during the Dutch Golden Age, remains beautifully intact and is a vibrant part of the city. The area’s lively and friendly energy is generated by locals and visitors alike. Not surprisingly, Amsterdam’s Canal Ring was recently included in UNESCO’s World Heritage List.

One of the many must-do’s in this beautiful city, is therefore taking a (guided) boat ride through the canals of Amsterdam.

On the cultural front, Amsterdam’s famed museums include the Rijksmuseum, Van Gogh Museum, Hermitage Amsterdam, National Maritime Museum and Stedelijk Museum of Modern Art. Amsterdam is also home to the globally 8

acclaimed Concertgebouw Orchestra, Dutch National Ballet, Dutch Dance Theatre and Dutch Opera.

Amsterdam - a short history From its humble beginnings as a 13th century fishing village to its current role as major hub for business, tourism and culture, Amsterdam has a strong tradition as a centre of culture and commerce.

Resourceful beginnings In the early 1200’s a handful of adventurers came sailing down the Amstel river in hollowed-out logs. They settled in the marshlands and swamps surrounding the river and a structure of dams and dikes was forged. These crafty ‘Aemstelledammers’ began exacting toll money from passing beer and herring traders. They quickly became expert boat builders and brewers: attracting more inquisitive pioneers and

entrepreneurs to the emerging town. In 1275, Count Floris of Holland formalised these activities by granting special toll privileges to the merchant town.

The right to free passage proved to be crucial for the economic development of Amsterdam.

Free passage meant that traders could operate cheaply and beer and herring proved popular commodities.

Golden Age In 1602 the Dutch East India Company (VOC) was founded.

Amsterdam had a majority share in the company, which became the first multinational in the world. The result was a period of unprecedented growth and prosperity, resulting in the 17th century becoming known as the Golden Age. During this period, the city underwent two substantial urban expansions: the foundation of the canals and the Jordaan neighbourhood.

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Thanks to trade with the Dutch East Indies (Indonesia), Amsterdam acquired an important position in the world trade of spices. At the same time, the diamond trade with South Africa also began to thrive.

The art scene was also flourishing at this time. In thirty years’ time, Amsterdam had become a thriving cultural city, bringing forth the legacies of Rembrandt van Rijn, Johannes Vermeer and Jan Steen.

Industrialisation At the end of the 17th century, Amsterdam’s economy had come to a standstill, resulting in a period of decline and increasing poverty. But with the construction of the North Sea Canal in 1876, Amsterdam had a direct connection to the North sea. From that moment on steamships became part of everyday life in Amsterdam’s 10

port. It was a turning point for the city.

Last century The 20th century set off on a high note. The Amsterdam school, an idealistic architecture movement, founded various districts, providing low-cost housing around the city. The city also expanded to include Amsterdam Schiphol Airport, which still remains the home of national carrier KLM, the oldest airline in the world.

During World War I the Netherlands remained neutral.

Compared to other Dutch cities, World War II caused limited physical damage to Amsterdam’s buildings and infrastructure.

However, as a result of the persecution of the Jews, the city lost 10% of its inhabitants.

Amsterdam today Now, in the 21st century, Amsterdam is a multicultural city and it is a home to over 800,000 residents from 180 different nationalities. Amsterdam’s visitor economy generates an estimated 5.7 billion Euros annually and creates 50,400 full-time jobs. The city welcomed 6.9 million visitors in 2012, The Netherlands in total welcomed 11,7 million foreign visitors.

The majority of visitors to Amsterdam are from the United Kingdom, Germany, the USA, Spain, France and the Netherlands. The most significant reasons behind a visit to Amsterdam are cultural history, museums, and the charming, easy-going and tolerant atmosphere.

The Dutch are well-known for this tolerance.

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We will be happy to let you try the best bit of Amsterdam, 7 days a week from 09:00 till 22:00.

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The Old Amsterdam Cheese Store is the first cheese brand store in the world located on the Dam square 21 and Singel 490 in Amsterdam.

The store sells mainly the world’s famous ‘Old Amsterdam’ cheese, which is largely known by the Dutch for its award winning matured Gouda taste. The cheese is a unique souvenir to take home or a tasteful gift for friends or family.

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To do Van Gogh Museum houses the world’s largest collection of paintings by Vincent van Gogh consisting of self-portraits, landscapes, drawings and still lifes as well as a rich and varied collection of other 19th-century art. Until 12 January 2014: Anniversary exhibition Van Gogh at work to celebrate the results of a long-term research project into the artist’s methods and the 40 years anniversary of the museum.

Stedelijk Museum, with its eye-catching new wing, or ‘bathtub’ as the locals are already calling it, reopened in 2012. The Stedelijk Museum is one of the world’s most influential modern art museums.

Mill of Sloten (De Molen vw- Akersluis) is a functioning windmill and the only one in Amsterdam that is open daily for guided tours. In the adjoining Kuijperij museum you can see how wooden casks are made.

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Van Gogh Museum Paulus Potterstraat 7 1071 CX Amsterdam +31 (0) 20 5705200 www.vangoghmuseum.nl

Molen van Sloten/Kuiperijmuseum Akersluis 10 1066 EZ Amsterdam-Sloten +31 (0)20 669 0412 www.molenvansloten.nl

Museum Van Loon Keizersgracht 672 1017 ET Amsterdam www.museumvanloon.nl

Gassan Diamonds Nieuwe Uilenburgerstraat 173-175 1011 LN Amsterdam www.gassandiamonds.nl

Museum Van Loon Behind a stately façade you can enjoy one of the hidden private treasures of the city: Museum Van Loon, the house of the Amsterdam regent family Van Loon. In 1602 Willem van Loon co-founded the Dutch East India Company. Six days a week the family opens their home and the collection to the public. The collection contains fine portraits, signed furniture, silver and porcelain.

Rijksmuseum has been renovated and was reopened in April 2013 by former Queen Beatrix. Must-sees such as Rembrandt’s Night Watch and Vermeer’s Milkmaid are on permanent display here amongst many others.

Gassan Diamonds is an Amsterdam-based diamond cutting and trading company that is located in a historic diamond factory, formerly powered by steam.

Here you can watch diamond cutters at work, while a guide tells you about the diamond cutting process.

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Museum Het Grachtenhuis is the gateway to Amsterdam’s canals. Since their inception, the canals have been renowned for their beauty, monumental architecture and picturesque character. The 17th century canal district is truly one of the world’s greatest urban projects. The museum is a place where all the highlight of the Amsterdam’s Golden Age come together in six rooms.

Hermitage Amsterdam is the most significant subsidiary of the renowned museum outside of Saint Petersburg. The museum organises diverse exhibitions.

Diamond Museum is located in a grand premises in Amsterdam South. Enter a different world: the world of diamonds.

During the free guided tour the process of cutting and polishing diamonds is explained in detail from rough diamond to enthralling end product. In addition an exclusive collection of loose and set diamonds in various price ranges are on display.

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Museum Het Grachtenhuis Herengracht 386 1016 CJ Amsterdam www.museumofthecanals.com 0031 (0) 20 42 11 656

Diamond Museum Paulus Potterstraat 8 1071 CZ Amsterdam T: +31 20 305 5555 www.diamantmuseumamsterdam.nl

Natura Artis Magistra Plantage Kerklaan 38-40 1000 HD Amsterdam www.artis.nl

Tassenmuseum Hendrikje Herengracht 573 1017 CD Amsterdam 020 524 64 52 www.tassenmuseum.nl

Artis Royal Zoo is the Netherlands oldest zoo and located in the centre of Amsterdam. It is a place where nature and cultural heritage come together; a place where stories have been created since 1838 and where new stories are created daily. Admire the tropical fish in the Aquarium, one of the many historical monuments at the zoo. And visit the diverse and amazing animals that share the tropical forest in the renovated Forest House.

The Anne Frank House attracts many visitors who are inspired by the Jewish teenager’s diary written while her family was in hiding here during WWII. Tassenmuseum Hendrikje is a museum of bags and purses, which started out as the private collection of Hendrikje Ivo, who avidly collected bags for 35 years. Enjoy 500 years of history of the western ladies bag in a beautiful, historic canal house from 1664, located in the centre of Amsterdam 17

Royal Palace Amsterdam is one of three palaces used by the Royal House. Most of the year, the Palace is open for visitors.

You are welcome to discover the unique history and rich interior of the building.

Rembrandt House Museum is the former home of Dutch painter and etcher Rembrandt van Rijn. He lived in the old Jewish quarter during the peak of his career between 1639 and 1658.

EYE the new national film museum is popular with those who love the wonders of cinema. The EYE seems to rise like a gigantic white bird from its perch on the banks of the river IJ in Amsterdam North. You can reach it by taking a free ferry from Amsterdam Central Station.

Amsterdam Museum is a great place to enjoy a revealing, informative and at times hi-tech glimpse into the city of Amsterdam. It’s housed in the historic buildings and quiet courtyards of a former 18

Royal Palace Amsterdam Dam 1012 RJ Amsterdam t + 31 20 620 40 60 www.paleisamsterdam.nl

orphanage. The Schuttersgalerij, a public passage between shopping street Kalverstraat and tranquil square Begijnhof, features magnificent group portraits of famous guild members painted by contemporaries of Rembrandt.

National Maritime Museum You can discover 500 years of maritime history and admire the spectacular building, the Arsenal. Since 1981 the Arsenal has housed one of the largest collections of maritime memorabilia of the world.

Citizens’ Hall, Royal Palace Amsterdam

© Amsterdam Royal Palace Foundation, photo: E. & P. Hesmerg

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On the move Amsterdam is an accessible city and it is easy to travel quickly from one part of the city to another. Busses, trams, metros, and taxis will take you wherever you need to go.

Bike rental Some 881,000 bicycles populate the streets of Amsterdam, contributing to the city’s unique charm. You’ll see all types of people on bikes, from businessmen in three-piece suits to grandmothers and musicians packing their instruments.

Renting a bike in Amsterdam is easy and inexpensive, so if you get the urge to go Dutch, definitely give it a try. Bikes can be rented at rental outlets for approx. (less than) €10/day. The city’s bike thieves are infamous, so it’s worth spending a little extra on insurance.

Taxis Taxi regulations and maximum fare rates are posted at the taxi stand outside Amsterdam Central Station and all taxis are 20

required to have a tariff card on display. When travelling on the meter, the price of a taxi ride consistws of a maximum starting tariff of € 2.83, a maximum time rate of € 0.34/minute and a maximum kilometer rate of € 2.08/km. (rates July 2013).

All taxis are required to issue receipts, and to display their permit inside the car. You can recognise official taxis by their blue number plates.

Taxi stands are located throughout the city; however calling by phone is often the most practical option.

Public transport The OV-chipkaart, the public transport chip card, is the new way to pay for public transport in not only Amsterdam, but also the rest of the Netherlands. You can travel nationwide by train, bus, tram or metro using just one card. The OV-chipkaart has a built-in chip, which you can recharge as often as you like, with credit in Euros or a day or multi-day travel ticket. The card

is available from news agents, stations, and supermarkets across the city.

Car rental If you are only intending to stay in Amsterdam’s city centre a car is usually more of a bother than a blessing. With the frequency of trains within the Randstad (the area including Amsterdam, Rotterdam, The Hague and Utrecht), it’s often easier to stick to public transport when travelling outside the city’s borders as well.

Guided tours The compact nature of the city makes sightseeing on foot or bike a great way to explore the city. The Amsterdam Tourism & Convention Board (see Tourist Information VVV) publishes a wide range of themed walking routes. Yellowbike organises cycling tours accompanied by guides who speak several languages, and with the necessary wheels for you to explore the city like a local.

Bikes le availab ain tr I A R at ! station

Amsterdam, we know it, we show it.

------------------------Nieuwezijds Kolk 29 1012 PV Amsterdam T: (020) 620 69 40 Daily tours & rental, 7 days a week.

www.yellowbike.nl 21

Parcs

The Dutch love to fill up a picnic basket on a warm day and take their bikes out to a park or lake. Many green parks become full of life as soon as a few rays of sun fill the skies. Amsterdam’s famous Vondelpark near Leidseplein is worth a visit. The park is always busy with cyclists, runners, skaters, people making music, drawing, walking or simply relaxing.

Beatrixpark A beautiful green space behind the Amsterdam RAI. Beatrixpark is a local park – nice, clean and quiet. Small pavilions around the park are leftovers from the Floriade exhibition in 1972. The oldest part of the park is the nicest, as it’s kept its original romantic character influenced

by English parks.

Westerpark A neighbourhood as well as a contemporary urban park.

The park houses the Westergasfabriekterrein, a

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renovated factory complex that’s now in use as a cultural and leasure centre. It offers a cinema, various bars and restaurants, art spaces and shops.

Sarphatipark This city park in the middle of the De Pijp area is a popular place for a picnic and drinks after work or in the summer weekends. The park is in a very lively area surrounded by dozens of restaurants and cafés.

It’s an ideal place for a quick stroll or a picnic with goodies from the nearby Albert Cuyp market.

Amsterdamse Bos A man-made forest and landscape park. It covers 1000 hectares, which is around three times the size of New York’s Central Park. There are plenty of things to do including canoeing, rowing, hiking, a half-marathon running trail and horseback riding, and you’ll also find lots of restaurants to choose from.

Sports

Founded in 1900 AFC Ajax is a very popular European football club.

Ajax has always been one of the three clubs that dominate the Dutch national football league (Eredivisie).

Ajax’s home ground in the south-east of the city is the Amsterdam ArenA. The stadium has a capacity of 52,000.

The 2014 world rowing champions After 37 years, the world rowing championships are back in Amsterdam.

Amsterdam has been aiming to host this event since 2000 and in preparation for it the Bosbaan course has been widened and all the accommodations have been renewed. The organisers already had the honour of hosting three world rowing championships as well as a world cup so they’re ready to honour the athletes and

create a lot of enthusiasm from supporters. Their ambition is to celebrate toplevel racing on Amsterdam’s clean water. Experience the excitement of rowing for yourself from 24-31 August 2014 at the Bosbaan.

Dam tot damloop Can you get hold of one of the 55,000 starting numbers for one of the world’s biggest running events? If so you can join some top world athletes on the Prins Hendrikkade in the centre of Amsterdam to run 10 miles (16 km) through the IJtunnel to Zaandam.

Along the way you’ll be encouraged by 250,000 spectators and dozens of live music performers which means there’s sure to be a unique atmosphere. The Dam tot Damloop is part of the Dam tot Dam weekend along with the Dam tot Dam Wandeltocht (walk) and Dam tot Dam FietsClassic (bike ride).

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Business with the Dutch With a strong tradition in international affairs, the Netherlands has one of the most open economies in Europe, and is heavily dependent on foreign trade. As one of the founding members of the European Union and one of the first to introduce the Euro, the Netherlands is one of the leading European nations attracting foreign investment.

Understanding Dutch liberal values and the emphasis placed on efficiency and directness is critical to effectively doing business with the Dutch.

Every country has its own customs, and Holland is no different in this respect (the Netherlands has the reputation of being a very tolerant country but the Dutch do like to follow rules and procedures).

They really appreciate correct behaviour both in their private lives and in business.

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As a former seafaring nation and colonial power, the Dutch are known for their worldliness and language skills.

Business lunches If you’re invited for a business lunch don’t get your expectations up too high.

It might just be a cheese roll at the office. The meeting will probably just carry on with the papers on the table together with the rolls. Alcohol is not normally served, only juice, milk and buttermilk. When having lunch in a restaurant people may have a glass of wine or beer with their meal but it’s not the norm.

Exchanging gifts The Dutch don’t normally exchange gifts during lunch or dinner. However, if this is done at the table the present is unwrapped straightaway. Don’t spend more than about €25.-

Upfront and honest The Dutch are very upfront and known for their straightforward and direct communication style.

They may openly disagree with you and expect you to tell them if you disagree with them.

‘Yes’ to a Dutch person means ‘yes’. They’re not familiar with the idea of saying ‘yes’ out of politeness and may get upset if you seem to change your mind later.

Complaining and teasing The Dutch love to complain, particularly about the weather: It’s always too hot, too cold or too wet. Many conversations, including in business, start with a discussion of the weather.

The Dutch also enjoy a good laugh. They’ll like it if you join as long as remarks don’t become hurtful or sexist.

Consensus The Dutch find consensus very important. In business this leads to rather slow decision-making

and lengthy negotiations since input from everyone must be considered.

Individuality and Equality Freedom of each and every citizen is highly appreciated and protected just as tolerance for individual differences is highly regarded in the Dutch society.

In Dutch companies seniority and power are not always emphasised and equality between genders is encouraged.

Punctuality and efficiency The Dutch place great importance on the efficient use of time and punctuality.

Last minute changes are usually not appreciated. The Dutch will not spend a lot of time socialising at meetings or during other business discussions. They tend to get straight to the point.

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amsterdam inbusiness The official foreign investment agency of the Amsterdam Metropolitan Area. amsterdam inbusiness provides free, active support and independent advice to organisations planning to invest or settle in the region

amsterdam inbusiness in brief amsterdam inbusiness is the official foreign investment agency of the Amsterdam Metropolitan Area (Amsterdam, Amstelveen, Almere and Haarlemmermeer). amsterdam inbusiness assists

foreign companies with the establishment and expansion of their activities in the Netherlands. We can help you create a convincing business case for setting up in the Amsterdam Metropolitan Area by offering practical advice and relevant information. And it’s all free, strictly confidential and without any hidden agenda.

Our commitment does not end once you have set up an operation in the Amsterdam Metropolitan Area. We strive to build a long-term relationship in order to be supportive in any phase of development of your company. Considering setting up your business in the Amsterdam Area? Don’t hesitate to contact us. We look forward to welcoming you in Amsterdam!

Contact us info@amsterdaminbusiness.com, www.amsterdaminbusiness.com Amsterdam PO Box 2133, 1000 CC Amsterdam Telephone: +31 (0)20 552 2139 amsterdam@amsterdaminbusiness.com

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Seven strong clusters In order to give shape to the region’s ambitions, seven main economic clusters were designated for the Amsterdam Area.

Sustainability, the primary driving force behind innovation, is a significant theme evident in all of them.

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Expatcenter Opened in 2008, Amsterdam’s Expatcenter cuts through the bureaucratic red tape for the Metropolitan Area’s growing number of international companies and their migrant employees

What the Expatcenter can do for you Amsterdam’s appeal lies in its rich cultural heritage, creative culture, commercial dynamism and high quality of life. Ultimately, however, the city’s greatest asset is its people, a healthy – and growing – percentage of whom are international. The Expatcenter was one of the first Dutch schemes to cut the red tape for expats, drastically streamlining relocation procedures and helping them settle in. Five years later, the Expatcenter offers a comprehensive range of services. Together with its partners from the I amsterdam portal site, the Expatcenter continues to expand its digital support for Amsterdam’s international community, both practical and pleasurable. Firm

partnerships – with banks and childcare providers, movers, lawyers, language schools and more – mean the Expatcenter has the tools to make an expat’s first few months a little smoother. Because the first step of a journey doesn’t have to be the most difficult one. Welcome to Amsterdam!

Contact us World Trade Center Amsterdam F-Tower, second floor Strawinskylaan 391077 XW Amsterdam welcome@expatcenter.iamsterdam.com, www.expatcenter.com +31 (0)20 254 7999 Opening hours: Monday-Friday 09.00-17.00

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Science Park Amsterdam With 70 hectares devoted to exploration,enterprise and education, Science Park Amsterdam is the pre-eminent European hub for scientific research and technology.

The science of history Until the 17th century, the area where SciencePark Amsterdam now stands lay entirely under water. More than four metres below sea level, it took revolutionary technological advancement for the land to be reclaimed in 1629. Appropriately, today this 70-hectare polder – bigger than 98 football pitches – is home to the largest concentration of beta sciences in Europe. Also hosting the University of Amsterdam Faculty of Science, the Amsterdam University College, dozens of renowned research institutes and some 120 companies – from start-ups to multinationals – all working in the fields of IT, advanced technology, life sciences and sustainability, Science Park Amsterdam has become a vibrant melting pot

where business, science and innovation meet.

Education Science Park Amsterdam is home to a valuable pool of highly-qualifi ed students.

The UvA Faculty of Science accommodates 4,000 students studying biology, computer sciences, astronomy, chemistry, mathematics, physics, chemistry and life sciences.

Since September 2012, the 900 students of the prestigious Amsterdam University College have also called the Science Park home.

This unique proximity of leading scientists, well-trained students and high-quality technical facilities such as the AMS-IX makes Science Park Amsterdam an extremely attractive proposition for businesses.

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Business meets luxury

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With everything from multi-storey department stores and exclusive boutiques, to antiques and contemporary Dutch design: Amsterdam inspires even the most discerning shopper.

‘heart’ of Amsterdam. It’s called Amsterdam Antiques Centre and is the largest indoor antiques centre of the Netherlands with more than 1750 square meters of antiques, art and collectables.

Art & antiques Following the Construction of the Rijksmuseum in 1900, the Spiegel-kwartier emerged as Amsterdam’s centre for antiques and art. More than 70 antique shops and galleries in this area boast impressive collections of paintings, ceramics, glass, jewellery, furniture, and tribal and Asian collectibles. Whether centuries old or completely modern, you’re bound to find something here that strikes your fancy.

Another centre for antique and art is established at the Elandsgracht for more than 35 years. A unique location in the ‘Jordaan’, the

Upscale designers and labels The P.C. Hooftstraat is Amsterdam’s most exclusive shopping street featuring brands like Chanel, Louis Vuitton, DKNY, Mulberry, Ralph Lauren, Tommy Hilfiger and more. Famous Dutch designers like lingerie guru Marlies Dekkers have shops on the Cornelis Schuytstraat.

Department stores and shopping centres De Kalvertoren shopping centre is home to 45 shops.

Magna Plaza, a beautiful shopping centre in a stunning historical building, is located just behind the Dam Square. >35

D I A M O N D S – J E W E L R Y – WATC H E S Coster Diamonds Paulus Potterstraat 2-6 Amsterdam, The Netherlands Tel. +31 20 305 55 55 costerdiamonds.com Opening hours 9.00 am - 5.00 pm daily, including weekends

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De Bijenkorf, located in the heart of Dam Square, has an outstanding selection of highend brands, the latest trends and fabulous sales.

The Kalverstraat and Leidsestraat The two main shopping streets in Amsterdam’s city centre are the Kalverstraat and the Leidsestraat. Of the two, the Leidsestraat has the more exclusive shops like Filippa K, Karen Millen, Paul Warmer and Shoebaloo. The Kalverstraat is home to all the shops you would expect to find in a large European city like H&M, Mexx, Zara and -Esprit.

The Beethovenstraat Less crowded than other shopping areas, the Beethovenstraat is a broad street offering fashion, perfumeries and upscale patisseries. Located in Amsterdam’s affluent South district it’s the perfect place to shop for luxury items at a more

leisurely pace.

Cheese In 1974, Henri Willig and his wife took over his parents’ dairy company. Henri soon realized that his ambitions were greater.

He took a course in ‘cheese making’, which proved to be a great success.

Today “Cheese & More by Henri Willig” makes the home made cheese available for sale to the shopping public in Amsterdam.

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The Nine Streets Located in the heart of the city’s historic canal district, this area of nine narrow streets called the Negen Straatjes, was constructed during the 17th century.

The Nine Streets intersect the main canals between the Leidsestraat and the Jordaan district, and are dotted with great restaurants, cafés, art galleries, jewellers, boutiques and vintage shops. With an exceptional array of styles, trends and prices, this area is truly a shopper’s paradise.

Shop opening and closing times

Most shops typically open at 10:00 and close at 18:00 (17:00 on Saturdays) Large supermarkets are open from 8:00 to 22:00 daily. On Mondays most shops don’t open their doors before 13:00 On Thursdays many shops in Amsterdam stay open until 21:00. On Sundays most of the shops in the city centre are open.

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Street Markets Open-air markets are one of the best ways to soak up the local culture. Numerous street markets are scattered throughout the city’s neighborhoods. Amsterdam’s street markets are alive with the smells and sights that define this multicultural city and offer a unique way to discover the city’s atmosphere.

Waterloo Square Amsterdam’s largest daily flea market Waterloo Square is located in the city centre.

It is open Monday - Saturday from 8.00 until 18.00. Tram stop Waterlooplein for tram 9 and 14.

Albert Cuyp This all-round market is the most popular market with the city’s inhabitants as well as its visitors, and is located in the city centre. Open Monday - Saturday from 8.00

until 17.00. Tram stop Van Woustraat for tram 4 and 25.

Tram stop Albert Cuyp for tram 16 and 24. Tram stop Weteringcircuit for tram 7 and 10.

IJhallen These halls in Amsterdam North are Hollands’ largest flea market with over 750 stalls, open one weekend every month. Take ferry 906 to NDSM-werf from Central Station.

Dappermarkt A local neighbourhood market located in Amsterdam East. Open Monday – Saturday from 10.00 until 16.30.

Nieuwmarkt On Nieuwmarkt you will find a food market on weekdays and a large organic food market on Saturdays.

The square is located in the city centre. Open Monday – Saturday from 9.00 until 18.00. Metrostop Nieuwmarkt for metro line 51, 53, 54.

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Diamonds and Watches

Museum Square Amsterdam OMEGA TAG HEUER LONGINES ZENITH MONTBLANC HUBLOT HERMES RADO FREDERIQUE CONSTANT GUCCI TISSOT

COSTER DIAMONDS SCHAAP EN CITROEN

Paulus Potterstraat 2-6, Amsterdam (Museum Square) Paulus Potterstraat 6, Amsterdam (Museum Square) 41

CAU CAPTURES THE SPIRIT AND IRRESISTIBLE ENERGY OF BUENOS AIRES Mouthwatering steaks, burgers and steak sandwiches are joined by familiar favourites with a distinctive Buenos Aires twist.

We’re just off Dam Square.

Call to book a table or just come on in.

CAU RESTAURANT Damstraat 5, 1012 JL Amsterdam 00 31 20 623 9632 caucaucau.com

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BUENOS AIRES DONE OUR WAY

Index of restaurants RESTAURANT

CUISINE

CITY MAP

REFLET

Dutch, French

B6

VERMEER

Mediterranean

B7

D’VIJFF VLIEGHEN

Dutch

B6

HARBOURCLUB

Seafood, Sushi, International B8

CAU

Argentinian

LAI WAI

Chinese, Korean, Vietnamese B6

HARDROCK CAFE

American, International

C5

DE ROODE LEEUW

Dutch

B6

DE KERSENTUIN

French, Slow Food

E4/5

B2

EVERYTHING ON A STICK International

C5

HAESJE CLAES

Dutch

B6

RON GASTROBAR

International

D3

LUCIUS

Seafood

B6

EVITA

Argentinian, International

B6

MAYDONOZ

East-Mediterranean

D6

PURIMAS

Indonesian

C6

LOOKS

International, French

B7

LA PAMPA

Argentinian

B6

SOGNO

Italian

C5

BRASSERIE SCHILLER

Dutch

C6

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Where do I dine?

You will find all imaginable cuisines in Amsterdam including Chinese, French, Italian, Portugese, Indian, seafood, vegetarian and everything else that you might like. Looking for a quick snack, a refreshing drink or a romantic three-course dinner? Amsterdam has all of that and more. For an informal evening, make your way to Utrechtsestraat or the Negen Straatjes, between the Leidsestraat and the Jordaan district, where you will find a great range of international cuisines. A uniquely Dutch experience is to have your dinner outside the restaurant on the terrace, weather permitting of course.

The Dutch tend to eat dinner early – often between 17:30 and 19:00. This means that even in a big city like Amsterdam, many restaurants close their kitchens by 22:00.

• An Italian restaurant with fresh and homemade daily menus.

• Suitable for big groups of people (100px).

• Possibility of Private Dining • Every day fresh lunch buffet.

Ferdinand Bolstraat 26, 1072 LK Amsterdam Telephone (+31) 020 470 81 83

www.ozioamsterdam.com Ferdinand Bolstraat is located in the De Pijp neighbourhood, close to the Amstel Business Center.

3 Min. taxi from the Amsterdam RAI.

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Dutch masterchef ron Blaauw’s ultimate culinary guiDe for amsterDam Ron Blaauw – Masterchef is a phenomenon in Holland.

In My Amsterdam, which is richly illustrated, Ron will take you on a culinary quest through Amsterdam.

He will show you how diverse the city of Amsterdam is: the food, the ingredients and – of course the people. The book is packed with Ron’s favorite places, heroes and recipes.

Ron Blaauw’s 10 favorites in Amsterdam:

ron gastroBar Accessible restaurant in which enjoying comes first. Stop by for a spontaneous dish with a glass of wine or enjoy an entire culinary evening without limits!

There are no rules; your culinary desires are of the highest importance.

In Ron Gastrobar, you can eat at top level in an off head atmosphere, fitting for everyone’s budget. ≥ Sophialaan 55, 020-4961943, rongastrobar.nl

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1 2 3 4 5 6 7 8 9 10

Rijsel Bridges Ron gastrobar Gebr. Hartering Red sun A-Fusion Bird Toscanini Screaming Beans The Butcher

Price: € 24,95 Published: October 2013 Illustrated Bertram + de Leeuw Uitgevers

However should you want to go out for a meal after 22:00 there are various options in the busy nightlife areas.

As a well-traveled nation the Dutch are well acquainted with all things foreign and food is no exception. You can find hundreds of restaurants with just as many different cuisines all over the city. But recently, Dutch chefs have been rediscovering the simple joys of Dutch cuisine. Some serve traditional staples such as stamppot (mash pot) with smoked sausage, meatballs or draadjesvlees (meat stew), while others offer a new take on traditional dishes. Various restaurants have reinterpreted the very definition of Dutch food by using regional products and old-fashioned ingredients in brand new ways.

There are many great restaurants in and around Amsterdam specialising in every cuisine that takes your fancy!

everything on a stick

winner best of amsterdam 2012

unlimited shared dining restaurant authentic international street food

unique experience only in amsterdam serves all dishes on sticks! along most prominant canal 3 minute walk from leidse square prinsengracht 478 amsterdam www.eoas.nl

020 6261874

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Lucius_adv_95 x 65_courtessy_2013_÷ 14-05-13 15:48 Pagina 1

Spuistraat 247 1012 VP Amsterdam For reservations: +31(0)20 624 18 31 seafood@lucius.nl www.lucius.nl |

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“The Amsterdam seafood restaurant where the whole world comes for dinner.”

Since 1975 Kitchen open daily from 5 pm – 12 pm

For example, restaurant Vermeer (Prins Hendrikkade) has a great culinary reputation and has been awarded with a Michelin star. Or visit the Krasnapolsky’s restaurant Reflet (Dam) - the oldest original restaurant of Amsterdam opened in 1885 - housed in a beautiful baroque style building.

If you want to eat in a relaxed atmosphere and enjoy oysters, lobster and seafood, the Harbour club comes highly recommended. For something unique, try De Kas which is located in an 8-meter high glass structure in Frankendael Park and serves fresh produce grown on the restaurant’s own land.

For traditional Dutch cuisine you can visit De Roode Leeuw (Damrak) or Haesje Claes (Spuistraat).

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Treat yourself to ultimate luxury with breakfast, lunch, dinner or drinks at one of IQ Creative’s restaurants in Amsterdam.

With such a wide range of choices we have a restaurant for each occasion wether it’s for business, pleasure, big group reservations or events.

Enjoy an Arabic dining experience at Nomads, Italian cuisine at Mazzo, Spanish at Mercat, special delicacies at Envy or the extravaganza of supperclub and supperclub cruise. Fish lovers will enjoy Nevy and for the perfect glass of wine visit wine bar Vyne at the Amsterdam Canals.

For all our venues you can reach us at + 31 (0)20 344 64 04 Check www.iqcreative.nl for more information and menus.

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Indonesian cuisine became popular due to the arrival of former Dutch colonials and therefore Indonesian restaurants are to be found all over the city. The Dutch love satĂŠ and rijsttafel (many small dishes served with rice) for instance at Puri Mas. Also Restaurant Blauw (Amstelveenseweg) is a popular Indonesian eatery close to Vondelpark. This restaurant is very popular so do call in advance to be sure there will be a table available.

There are also restaurants like Lai Wai or Nam Kee, where only Chinese is spoken and the floating Hong Kong-style Sea Palace, nearby Central Station.

For a hip and trendy restaurant with an international cuisine, visit Dam Plaza on the Damrak in Amsterdam. If you want to visit Argentinian restaurants, make your way to La Pampa on the Paleisstraat or CAU. 51 51

Welcome in

THE GRASSHOPPER With PANORAMIC VIEWS

W GR E GL OU AD P B LY OO TAK KIN E GS

Join us 7 days per week for: Breakfast & Lunch in our Grand-Cafe/Loungebar or Dinner at our Argentinian/ Spanish Grill Restaurant and Steakhouse: EVITA. You are also welcome to visit our Heated Terrace with beautiful views over the water (Damrak)

THE GRASSHOPPER • OUDEBRUGSTEEG 16 • 1012 JP AMSTERDAM 020-4232424 • INFO@GRASSHOPPER.NL • WWW.GRASSHOPPER.NL

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In the same street restaurant De Ondeugd offers a French oriented menu with an Italian touch. Every dish on the menu is prepared with ingredients fresh from the market.

If you want a taste of Dutch don’t miss hearty pea soup, large sweet and savoury pancakes, meat croquettes, thick-cut fries (with mayonnaise!), fresh seafood such as herring, mussels and shrimps, kibbeling (deepfried, battered cod chunks) and poffertjes (small sweet pancakes).

For special offers please visit www.amsterdampassport.com

EasternMediterranean foods

Awarded by the independent Dutch food critic’s website IENS.nl as best Turkish restaurant over the years 2012 and 2013.

Ceintuurbaan 9 | T: (+31) 20 676 1195

www.restaurant.maydanoz-amsterdam.nl

L’Ozio is an authentic Italian restaurant hosting quarterly contemporary art exhibitions, introducing some of the most interesting Italian video artists (Ferdinand Bolstraat).

Indonesian Restaurant

Indonesian food at its finest!

Lange Leidsedwarsstraat 37- 41 1st floor, located near Leidseplein City centre of Amsterdam T: +31 (0)20 627 76 27 E: purimas@purimas.nl • www.purimas.nl

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.com Your digital entrance to the city of Amsterdam!

Actual information and offers Wining & Dining Places of interest Museums Nightlife And much more‌.

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Hard Rock Cafe Amsterdam’s layout allows for private conferences, a casual drink and networking reception in our waterside bar area, to large-scale parties and events for up to 300 people.

Our venue is versatile for functions; furniture can be removed to allow for easy networking and or socializing creating a great atmosphere for guests amongst the unique and original memorabilia overlooking the most spectacular canal view of Amsterdam. We provide complete food and drink packages to suit any type of event. Our experienced in-house sales team works closely with you to plan your company or private event to perfection.

We can provide a complete package, including canal boat transfer, live music options and entertainment to meet your needs.

One of the most sought after features of Hard Rock Cafe Amsterdam is our waterside bar. A full length wall of windows looks out onto the private canal side terrace.

The bar is perfect for receptions of all kinds. Our fantastic bar team can even create bespoke cocktails for your party; take them away in our amazing limited edition souvenir glasses.

Our conference room overlooking the canal is ideal for smaller conferences, up to 40 people. Our approachable set up and friendly staff makes meetings and seminars perfectly suited, in eclectic surroundings filled with great Hard Rock Cafe memorabilia.

A Cordless microphone, beamer, screen, full access to plasma screens and sound system are included.

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57

Nightlife

Photo: Philippe Vogelenzang

The Night Mayor: Ambassador of Amsterdam Nightlife Culture Mirik Milan started his reign

as Amsterdam’s Night Mayor with a dream. Now half way through his two-year mayor ship his ambitious plan is being realized. Following clubbing hotspots such as Berlin and Barcelona the city is giving out licenses allowing 10 establishments to open 24/7.

During the process leading 58 58

up to this the Night Mayor was frequently consulted by the mayor and the city’s government, illustrating that the role of Night Mayor is becoming increasingly important.

Milan explains to us what sets Amsterdam apart from other cities. Amsterdam is a compact city making it easy to dine in one part of the city and then visit various venues in one evening. The city is famed for its tolerance, innovative character and great atmosphere, featuring multidisciplinary events with international acts and artistic ventures. One new concept is a club night that in fact starts Sunday afternoon at Trouw.

The pragmatic Dutch love to party but don’t want to suffer the consequences come Monday morning.

In Milan’s role as Night Mayor originality and creativity play a key role and he explains that they are a driving force for economic growth: “a city with active and innovative nightlife attracts creative entrepreneurship and keeps our city centers young and lively.” The concept of Night Mayor in itself is an innovative conception. Milan is convinced that other cities could benefit as much as Amsterdam has from electing their own Night Mayor and he adds that he would be glad to share his expertise!

Quote: “Allowing clubs to open 24/7 is a major breakthrough for Amsterdam creating many exciting opportunities.” nachtburgemeesteramsterdam.nl/

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Royal Concertgebouw is renowned for its exceptional acoustics and is home to the world’s leading Orchestra: The Royal Concertgebouw Orchestra.

Experience yourself why the world’s best musicians, orchestras and conductors come to play in this magnificent concert hall! Or take a guided tour behind the scenes to hear all about the rich whistory. The Concertgebouw Café offers a variety of food and drink options.

Muziekgebouw aan ’t IJ is a remarkable building located on the waterfront and features a contemporary programme which continually forges links with other eras, styles, cultures and art forms.

Royal Theatre Carré The circus theatre opened its doors in 1887 and nowadays Royal Theatre Carré is the entertainment theatre of the Netherlands with many international renowned performances.

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Royal Concertgebouw Concertgebouwplein 10 1071 LN Amsterdam T: 0900 6718345 www.concertgebouw.nl

Royal Theatre Carré Amstel 115-125 1018 EM Amsterdam T: 0900 2525255 (€ 1.30 p/c) www.carre.nl

CC Live Music Club Rustenburgerstraat 384 1072 HG Amsterdam T: +31 (0)6 24236956 www.cccafe.nl

Café De Compaenen Nassaukade 379 1054 AD Amsterdam T: 020- 616 9115 www.eetcafecompaenen

CC Muziekcafé You will find a friendly bar atmosphere that makes you feel right at home with us. They have live music every night, with great variety 7 days a week. Within the walls of this cozy café you’ll find a melting pot of different styles. The interaction among musicians from all over the world leads to beautiful new sounds.

Café Papeneiland is a well known brown cafe (since 1642!) at the corner of the Prinsengracht and the Brouwersgracht.

The Compaenen is a cozy old-fashioned Dutch pub where you can enjoy drinks, lunch and dinner. They are the perfect spot to start your evening as they are situated just 5 min. from Leidseplein. With simple fresh ingredients the chef prepares the most delicious dishes. Try the Compaenen traditional dishes or the weekly updated menu with new culinary creations!

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Drinking with the Dutch Café culture is an integral part of Dutch life, and at the slightest hint of warm weather, it spills out onto the pavements.

Rembrandtplein and Leidseplein are popular places to be seen and there are many other venues all over the city. On most Friday afternoons, the Dutch – especially those working in an office – try to finish up a little early and head out to cafes close to their office buildings. There they enjoy Friday afternoon drinks with their

Holland Casino Amsterdam Max Euweplein 62 T +31 (0)20 - 5211 111 www.hollandcasino.nl Free entrance upon (BRS 043) presentation of this booklet

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colleagues and friends. In one of the largest business districts in Amsterdam, World Trade Centre in Amsterdam South, a popular place to enjoy your Friday afternoon drinks is café De Blauwe Engel (The Blue Angel).

For drinks the Dutch equivalent of the British pub is the bruin café (brown café), named for the brown walls and ceilings caused by years of tobacco smoke.

This is where you’ll meet real ‘Amsterdammers’. Café Hoppe (Spui) is a good example of a traditional bruin café which is also popular for drinks after work.

You’ll find Amsterdam’s oldest café, Karpers-hoek (1606), and most quintessentially Dutch bruin café on the Martelaarsgracht, just opposite Central Station.

Another famous café is Freddy’s café named after Freddy Heineken who used to meet his friends there. Apart from an array of cocktails and gourmet snacks you can enjoy the music of a live pianist in this hotel bar.

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Genever is high quality maltwine.

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Genever is a marriage of maltwine, pure and crystal clear grain alcohol and a selection of botanicals.

Many famous classic cocktails from the 19th century such as the Collins were originally made with Genever and are now making a comeback in the world’s best bars.

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Genever is a separate spirit category that was awarded the prestigious AOC status (Appellation d’Origine Controllée) in 2007, restricting production to the Netherlands and a few nearby areas. In the Netherlands, Genever is the number-one spirit and its own spirit category, accounting for over 25% of all distilled spirits sold. Genever is most commonly drunk neat in an original tulip glass with or without a beer (known as a ‘Kopstootje’), in the mix with Cola or in the Original John Collins. The heart of a good

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Cocktail bars In Amsterdam the number of cocktail bars are doubled during the last few years. As most Dutch bartenders study at the Bartending Academy in Amsterdam and start their own bar after graduating. Most cocktail bars come with a small menu and more and more often they play with the combination of drinks and food.

very popular bars of this year are: Mystique Door 74 Sky Lounge – Double Tree Floor 17 N-joy Hotel bars The hotel bar is emerging in Amsterdam as an entertainment place. The number of luxury hotel bars in Amsterdam last year again increased and there’s a

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tremendous growth of stunning cocktail bars. Amsterdam started slow compared to other world cities, but has caught up really well.

Hotel bars provide good atmosphere for a business drink or meeting. Young professionals choose the hotel bars more and more for their network meetings. Almost every Friday you will find the popular “Vrijdagmiddagborrel�, the traditional start of the weekend in hotel bars and cocktail bars.

Nice Hotel (cocktail) bars are: Blue Spoon 2B Sky Lounge Floor 17

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COCKTAIL PARTIES AFTER-WORK DRINKS ......THE PLACE 2B!

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Inside supperclub cruise, Ruyterkade Pier 14

RAI Hotel & Travel Service is the largest housing agent in Amsterdam and can offer the best hotels against the best rates

Book your hotel room now visit: www.rai.nl/hotelservice or email: hotelservice@rai.nl

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Need to Know Emergency services Dial 112 for the police, ambulance or fire brigade. For non-urgent police matters, call 0900-8844 (local rate).

Embassy Most embassies are located in The Hague (Den Haag), but several consulates are located in Amsterdam. For more information please visit www.government.nl/issues/ embassies-consulates-andother-representations.

Tourist information Amsterdam Marketing is the official source of information for visitors to Amsterdam.

For the best suggestions on how to make your stay a memorable one, visit one of the tourist offices listed below Tourist offices - Amsterdam Airport Schiphol (Arrivals 2); - Noord-Zuid Hollands Koffiehuis, (opposite Central Station); - Leidseplein 26 (Stadsschouwburg); - Stadhouderskade 550; - Amstel 3 Het Muziektheater Money matters The official currency of the Netherlands is the Euro.

Major credit cards are widely accepted, but it is best to

Still counting ...

Inhabitants 802.265 - Nationalities 180 - Universities 2 - Parks 40 - Museums 51 - Artis Royal Zoo 1 - Art galleries 141 - Rembrandt paintings 22 - Van Gogh paintings 206 - Monuments 37 - Shops 6,179 - Antique shops 165 72 72

check before sitting down for dinner. There are plenty of cash dispensers (ATMs) throughout the city open 24 hours a day.

Internet Most cafés, hotels and other public buildings will offer Wi-Fi often free of charge.

Crime Crime levels are low in Amsterdam, at least in terms of violent crimes. However, beware of pickpockets especially while taking the train to the city from the airport, watching street performers on the main squares or travelling by tram.

Drugs Although the Netherlands has a

tolerant attitude towards drug use and possession of small quantities of soft drugs for personal use is condoned hard drugs are illegal.

Buying any kind of drugs from dealers on the street, is strictly forbidden.

Smoking Smoking in the Netherlands is prohibited in hotels (including rooms), public buildings, theatres, bars, clubs, cafés and restaurants.

Tipping Tips are not obligatory, but they are always welcomed.

The norm is 5 to 10%, but for smaller bills in cafés and bars, it is customary to round up to the nearest whole number.

- Diamond polishing factories 24 - Concerts & theatrical performances 16,000 - Theatres and concert halls 55 - Cafés and bars1,515 - Clubs 36 - Restaurants 1,150 - Canals 165 - Canal boats 110 - Canal ring on UNESCO World Heritage List 1 - Houseboats 2,500 - Bridges 1,281 - Bikes 881,000 - Trams 255 73 73

Annual events Amsterdam

J A J O

New Years Day

National Tulip day Amsterdam (winter) Fashion week

King’s Day

Amsterdam (summer) Fashion Week Sensation White

Amsterdam Dance Event Amsterdam Marathon

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F M A N

M J S D

Valentine’s Day

5 Days Off (dance)

Remembrance Day

Holland Festival

Liberation Day

Open garden days

Gay Pride

Amsterdam Swim

Canal festival

Jordaanfestival

Uitmarkt

Museum Night

Dam tot Damloop

Lightfestival

New Year’s Eve

LA PAMPA Blending together the best ingrededients and freshly imported Argentinian beef. Our chefs create some wonderfull meals for you, combining typical traditional recipes, charcoal-grill cooking methods and modern culinary views. The selection of exclusive Argentinian tely a dinner to remember.

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World of

Brands The best luxury shopping in the Netherlands De Bijenkorf is the leading shopping destination in Amsterdam. The luxury department store offers the worlds most exclusive brands, such as Louis Vuitton, Hermès and Gucci.

Visit our flagship store in Amsterdam on Dam Square or deBijenkorf.nl/english

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department strore