Dame call for entries 2014

CALL FOR ENTRIES

SPREADING THE WORD It’s great when you come up with a new product that could make a genuine difference in your market… but it is equally vital that you are able to share your innovation with the widest possible audience.

There are few better ways to get your message across than taking part in the DAME - Design Award METS. The world’s number one international design competition for new marine equipment and accessories has enormous industry prestige and a worldwide commercial impact. To win the DAME is the ultimate accolade for companies and innovators, and all the nominations for the award are seen as trendsetters for the next generation of product development.

With three different levels of distinction – the Overall DAME Winner, Category Winners and Special Mentions – there is every chance that your product could soon be making global headlines.

PUBLICITY • A press release of the nominated entries will be send out in the run-up to METS and all nominated entries are put on show in the special DAME presentation in the entrance of the Holland Complex.

• The overall DAME Winner, Category Winners and Special Mentions benefit from spotlight publicity at METS boosting sales and company profile in the international media. The trade press await the DAME result on the first day of METS, where 200+ journalists representing 100+ magazines from some 20 countries are present and make DAME headline news in wide-ranging marine publications.

• A jury report will be published and distributed to the visitors of METS.

The DAME jury has an international composition of 10 members. which are especially chosen for their expertise and design related profession in the boat and yacht building industry in fields such as sailing, marine technology, industrial design and marketing. The jury has been selected on the advice of the METS Exhibition Committee.

19 September 2014: 24 September 2014:

8 October 2014:

22 October 2014: 18 November 2014:

Final deadline to enter DAME competition Entries of all categories will be requested to send in their product(s) All products available for judgment at Amsterdam RAI Announcement of the nominees Announcement Winner DAME 2014

DAME 2014 - CALL FOR ENTRIES

JUDGING CRITERIA Only exhibitors of METS can participate in this competition with their innovative product(s). Entry for the DAME competition is only open to (exhibitors of) new products placed on to the market for sale after 1 September 2013 and before 19 November 2014 and must comply with the standard terms & conditions of participation.

The judges are looking for all-round excellence in design. They will evaluate on: • Design • Styling • Construction • Functionality 97% of the DAME winners (overall winners, category winners and special • Proposed use of the product mentions) and 77% of nominees say • Environment of the product that the DAME Award had a (very) • Originality / Innovation positive influence on the company’s • Ease and use of human operation public image.

• Price versus performance

HOW TO TAKE PART • The online application form can be found via the Exhibitor Portal on metstrade.com, which can be accessed using your exhibitor login.

• The application form should be completed before 19 September 2014.

• It is essential that you explain clearly and simply why your design is eligible for the DAME and how the product works in a presentation (preferably as a video and if not available a PowerPoint). Note that this presentation can be used for publication in case your company is selected as a nominee for the DAME Award 2014.

• All entries will be requested to send in their product(s) by 24 September 2014.

• Products, in working condition and with instructions, should be available to the jury no later than 8 October 2014.

“We would recommend any business who believe they have an innovative product to enter the DAME Award, the more innovative and revolutionary a product is, the more important the esteemed DAME Award is to reach the world market."

Ronny Skauen, Managing Director Sleipner Motor, Winner 2013

DAME 2014 - CALL FOR ENTRIES

2013

WINNER DAME 2013: Sleipner Motor, Norway “A major challenge when launching a revolutionary product like the VECTOR FIN stabilizers, where the benefits are big while the innovation can appear to be quite simple, is to get customers to actually believe that the benefits are really so substantial.

Winning the DAME Award lends a lot of credibility to the benefits being real, avoiding the sometimes difficult task to make all interested customers fully understand all the physics in detail. This is especially so because of the high level of knowledge, experience and respect held by the excellent panel of judges for the DAME Award.

The increased press coverage enjoyed by winning the DAME Award is very beneficial especially when the product is also aimed for new market areas, like the VECTOR FIN stabilizers are. With the benefits introduced enabling smaller boats than ever having good stabilization, the strong press coverage is very important to inform the wider audience of boat owners of the benefits and technologies now available to them.”

Ronny Skauen, Managing Director of Sleipner Motor

Each year the registration fee of € 150.00 for a DAME entry is donated to a charity.

Since 2005 Amsterdam RAI supports AMREF Flying Doctors. Therefore AMREF is appointed as DAME charity by the Exhibition Committee, for every even year. Every other year all international marine related charities are invited to apply.

Clean water, healthy Masai in Kajiado In Kajiado (Kenya) Amref Flying Doctors, supported by Amsterdam RAI, provides for better access to sustainable clean (drinking) water and less water, sanitation and hygiene related diseases.

The Kajiado district in the Kenyan part of the Rift Valley is a dry area with few sources of safe drinking water.

The region is inhabited by the nomadic Masai, who travel around with their cattle. The lack of safe water and knowledge about hygiene causes many diseases, especially among (pregnant) women and young children. Due to a misuse of natural resources is also the traditional way of life of the population threatened.

Aim for the Masai This project focuses on a reduction in the number of water-related diseases with the Masai by improving access to safe drinking water and sanitation. With this project, approximately 50,000 people will have access to safe water. Approximately 16,500 people will have access to sanitation and these people will also be informed about the importance of good personal hygiene.

Last year €17,250.00 was raised for Foundation Sailability the Netherlands and Freedom Waters Foundation.

DAME 2014 - CALL FOR ENTRIES

DAME JURY The jury is an international representation of the leisure marine industry.

The DAME jury has an international composition of 10 members which are especially chosen for their expertise and design related profession in the industry in fields such as sailing, marine technology, industrial design and marketing. All jury members are actively involved with the innovations and product development that the yacht and boat industry offers. They will look at the products from the consumer and the producers point of view.

Mr. B. Dixon Dixon Yacht Design United Kingdom chairman of the DAME Jury

91% of the winners and 82% of all participants say they have profited significantly from the publicity surrounding

Prof. G.N. Bruens TU Delft Associate Professor Design Aesthetics, The Netherlands

Ing. A. Frabetti Ferretti Group / Advanced Yacht Technology Italy

Mr. D. O’Neill IPC Media United Kingdom

Mr. N. Calder independent technical marine journalist, United States of America

Mr. J. Jakopin J&J Design / Seaway Slovenia

Mr. J.F. de Prémorel Beneteau Groupe France

Mr. T. Conradi judel/vrolijk & co engineering GmbH President DBSV, Germany

Mr. U. Kleinitz British Marine Federation United Kingdom

Ms. B Schnaase Schnaase Interior Design Germany

The DAME 2014 Jury will be supported by a non-voting secretary: Mr. K. Hollamby du Pré Group, United Kingdom

After confirmation of the acceptance of your entry, the product(s) must be shipped to our freight forwarder: DB SCHENKER Logistics Nederland C/O AMSTERDAM RAI Att. DAME 2014 / “name of participant” / “hall & stand no.”

Europaplein 2-22 / P9 NL- 1078 GZ Amsterdam The Netherlands For more details on costs you will incur of handling and storage (after arrival of your product at Amsterdam RAI), please see the document of DB Schenker

DAME 2014 - CALL FOR ENTRIES

DAME STANDARD TERMS & CONDITIONS OF PARTICIPATION Participation in the competition is open to manufacturers and authorized suppliers who are registered as exhibitors or co-exhibitors at METS. A registration fee of € 150.00 (excluding VAT) will be charged per product entry. This fee is non-refundable and will be donated to our designated charity. You will receive an invoice for the amount due 6 weeks prior to the event, which needs to be paid before the start of METS. Register for DAME 1) To register, complete and submit the online registration form by 19 September. If your product is accepted for inclusion in the competition, you will be notified by the organiser.

2) All entries are requested to send in their product(s).

3) All product(s) should be available to the jury no later than 8 October 2014. Submissions should be in working condition and are ready to use (plug and play). Please note that ALL parts of the product need to be labelled with your company name and stand number.

4) a. Participants that register a DAME entry for category “Marine related software”, have to supply a link/DVD on this specific software application. The jury prefers a simple, short, clear demo of the software system. b. The participant is responsible for all transport, storage and insurance. The costs for these shall be borne by the participant.

DAME competition.

3) Products must be unique and must have been developed and designed by or on behalf of the participant (copies are prohibited).

4) Products should preferably also be presented on the exhibitor's stands on METS/SYP/CMP/MYP as well as the DAME stand.

5) No transfer of intellectual property rights or copyright is inferred by entry in the DAME awards. The organiser respects all rights vested in original designs.

Amsterdam RAI does not take position in any intellectual property or copyright dispute.

6) a. Components falling under Annex II of the EU Recreational Craft Directive (1994/25/EC as amended 2003/44/EC) must comply with this directive and be CE marked. b. Entrants must also satisfy themselves that their product complies with any other EU legal requirements such as in the EMC and Machinery Directives. c. Entrants are invited to indicate if their product complies with any ISO standards or Classification Society Rules.

7) Every entry that does not conform to the submission procedure described above will not be eligible for consideration by the jury. For those which are eligible, a written confirmation of your application will be sent to you.

8) No METS personnel or persons involved in the judging or administration of the competition may take part in the competition.

To submit your design, forward your application form along with: 1) A clear and simple explanation of the product detailed by (online) video product presentation which can be uploaded in the application form (max. 2 minutes, max 8MB, in flash, mov and any other). If your product presentation is more than 8MB, it should be downloadable from a server (like Youtube). If a video presentation cannot be made or is not available, a max. 10 slide PowerPoint presentation is also accepted.

2) A precise statement outlining why your product should be eligible for the DAME competition should be Presentation of the Award enclosed in the video. Note that this presentation can 1) The jury may re-allocate an entry to a different be used for publication in case your company is category if it finds it inappropriately placed. selected as a nominee for the DAME Award 2014.

2) Presentation of the products: 3) A good, clear digital photo of the product in JPEG All nominated products will be presented at the format of minimum 300 dpi for publication.

DAME presentation.

4) An official receipt of intellectual property/copyright of i. The nominated products will be delivered at the the product which must refer to the brand name DAME presentation before the start of METS. (product name), patent (technical specifications ii. The METS organization will take care of the set product) and model (appearance product) or an up. official confirmation of the patent agency that your iii. The nominated products can be collected at the request is still in progress or a written approval of the DAME presentation stand at the end of the holder of the intellectual property rights stating that METS show between 17.00 and 18.00 hrs. you are allowed to enter the DAME competition with iv. Schenker will pack the product (s) in its original this product. packing, but you need to collect your own product(s). To collect your product(s) you need The contest is only open to eligible products as to sign upon receipt. specified below: 3) Any costs for handling and storage will be charged to 1) Entry for the DAME competition is open to new the exhibitor. You will receive an invoice for the products placed on to the market for sale after 1 amount due in October, which need to be paid before September 2013 and before 19 November 2014. The the start of METS. product needs to be ready for production and orders 4) Although the organisers will safeguard products must be accepted at METS, however the actual submitted for the DAME, the organizers are not delivery of this product to the market can be done responsible for damage, theft or other risks to after this time frame. products from the time of their arrival at METS’ freight 2) Products must be available to purchase on the market forwarder Schenker to the time you collect them. and must not have previously been entered for the

DAME 2014 - Standard terms and conditions of participation 1/2

Jury 2014: The award is judged by an international panel of experts according to the specified criteria: • Mr. B. Dixon, Dixon Yacht Design, United Kingdom – chairman of the DAME Jury • Mr. T. Conradi, judel/vrolijk & co Engineering GmbH, President DBSV, Germany • Mr. J. Jakopin, J&J Design / Seaway, Slovenia • Mr. D. O’Neill, IPC Media, United Kingdom • Ing. A. Frabetti, Ferretti Group / Advanced Yacht Technology, Italy • Mr. J.F. de Prémorel, Beneteau Groupe, France • Prof. G.N. Bruens, TU Delft, Associate Professor Design Aesthetics, The Netherlands • Mr. N. Calder, independent technical marine journalist, USA • Mr. U. Kleinitz, British Marine Federation, United Kingdom • Ms. B Schnaase, Schnaase Interior Design, Germany

General Information 1) The jury will reach its decision in October. If you are nominated, you will be informed by the end of October by e-mail.

2) Nominated entrants do not receive certificates but the product is included in the DAME presentation at METS. 3) If the jury does not consider any of the designs submitted to be of sufficient quality, it will decline to award a prize. The decision of the jury is final. There will be no opportunity to question the judgment of the panel and no correspondence will be entered into.

4) If a winning design is submitted by the manufacturer as well as by its distributor or dealer, the manufacturer will receive the prize. The Jury Report will, however, mention the distributor or dealer as well as the manufacturer.

5) The presentation procedure is as follows: (a) The prize is awarded on the first day of the METS show in the Award Ceremony subsequent to the Breakfast Briefing in the Forum of Amsterdam RAI. Judging Criteria: All nominees are expected to be present.

1) Design: (b) The decision of the jury will be kept secret until • Styling – the cultural and emotive meaning a the time of the Award Ceremony. product has for its owner. (c) The Jury Report will be published and made • Construction – the intelligent way in which a product available to the press, exhibitors and visitors after has been engineered / constructed. the Award Ceremony.

• Functionality – the capability of the product to 6) Entries nominated for the final judgment will be express its functionality (user cues etc..). exhibited during METS 2014 from 18-20 November at • Proposed use of the product – the way the product the Amsterdam RAI Convention Centre. Contestants presents itself and the proposed use of the product. are considered, by virtue of their participation in the • Environment of the product – how well deals the competition, as having granted permission for the design with the environment to which it will be entries to be exhibited and their details to be subjected. published. They also grant permission for circulation 2) Ease and use of human operation – the degree to of entry photographs and product descriptions for the which the use of the product is friendly and safe. purposes of publication in RAI and third party media.

3) Originality/Innovation – the degree to which the 7) Contestants recognize, by virtue of their participation, product’s design and/or function appears to the the rules of the contest and agree to observe these average consumer to differ in nature and conception rules unconditionally and consider the decision of the from those products already familiar to him/her. jury as final.

4) Price versus performance The categories for competition: 1) Marine electronics & Marine related software 2) Interior equipment, furnishings, materials and electrical fittings used in cabins 3) Marina equipment, boatyard equipment and boat construction tools and materials 4) Deck equipment, sails and rigging 5) Clothing and crew accessories 6) Life saving and safety equipment 7) Machinery, propulsion, mechanical and electrical systems and fittings The following prizes are offered: • First prize: the DAME Award • Certificates for Category Winners • Certificates for Special Mentions

For more information please contact: Amsterdam RAI METSTRADE Project team Organiser DAME T +31 (0) 20 549 1212 F +31 (0) 20 549 1889 E dame@rai.nl

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