Mediakaart Amsterdam Security

Lead generation, branding, product launches, generating traffic to your booth, these are just a few of the possible objectives for your trade show participation.

RAI Amsterdam’s Partnerships & Media Solutions department will gladly help you to achieve your goals! This can, among other things, be achieved by using:

• Online media • Video • In- & outdoor communication • Print advertisement • Media Packages

Holland Complex

Centre RAICongress Amsterdam

Europe Complex

Park Foyer

R

B Auditorium/ RAI Theater

4

4

Forum

Congress Square

Europe Foyer

Amtrium

Elicium

A

K

C

Front Square

Station RAI

Legend

Europaboulevard

Europaplein

A

Entrance / Entree

Shuttle bus stop

Hall

Toilets

Parking garage

Disabled toilets

Parking Pedestrian parking entrance

Tram You

You are here

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Online Solutions

BANNER ON WWW.AMSTERDAMSECURITY.COM With use of the banner option on the Amsterdam Security website you are able to increase your visibility before, during and after the exhibition.

The reach of http://www.amsterdamsecurity.com is 50,000 unique page visitors and 200,000 page views*. *Period = three months before and 1 month after Amsterdam Security Trade Show

Conditions • All banner positions alternate • Advertisements must be approved by RAI Amsterdam • The website is responsive CPM* 20 *Cost per thousand

Banner small package (30.000 views) 1 600.Banner medium package (50.000 views) 1 1,000.Banner large package (100.000 views) 1 2,000.-

LOGO ON DIGITAL EXHIBITOR LIST Amsterdam Security offers you the opportunity to be prominently listed with your logo in the digital exhibitors list.

The logo is clickable and immediately directs visitors to your Company Profile. Your logo will be visible up till 4 months after the exhibition.

Fee 1 155 .-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Online Solutions Highlighted exhibitors

HIGHLIGHTED EXHIBITOR ON THE HOMEPAGE Draw attention to your company on the Amsterdam Security website and become a highlighted exhibitor on the homepage. Your logo will be permanently visible for 2 months. The logo is clickable and immediately directs to your Company Profile.

Only three logos are highlighted at the same time.

Fee 1 505.Highlighted exhibitors

HIGHLIGHTED EXHIBITOR ABOVE EXHIBITOR LIST The exhibitor list is by far the most viewed page of the Amsterdam Security website.

To draw extra attention to your company you can place your logo as a highlighted exhibitor on top of the exhibitor list. This logo is clickable and immediately refers visitors to your Company Profile. Only six logos can be highlighted.

Fee 1 600.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Online Solutions

AMSTERDAM SECURITY NEWSLETTER (MONTHLY) The Amsterdam Security newsletter offers various options to you as an advertiser. It allows you to reach well over 13.000 security professionals who would like Amsterdam Security to notify them of your: • Product launch • Discount campaign • Trade show campaign 1. The sponsored content position is exceptionally suitable for sharing your knowledge and increasing your company’s authority in the market by for example sharing a whitepaper or blog. The sponsored content position always links directly to the Amsterdam Security website where all the extra information can be placed. It is also possible to link this position to your Company Profile.

2. The ad position is suitable for commercial and recruiting use, for example to communicate your trade show offer. It is possible to link the advertorial to your Company Profile or directly to your website of choice.

Fee 1 1,135.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Online Solutions

PARTNERMAIL (DEDICATED) You have the opportunity to create your own target group within the Amsterdam Security database which you can specify in different segments. Well over 1,900 subscribers have indicated that they wish to be kept up to date by Amsterdam Security partners. The segmentation can be based on criteria such as country, age or function.

Conditions • Advertisements must be approved by RAI Amsterdam • Partner mailings will be sent by RAI Amsterdam • Address files will not be shared with third parties • You can provide your own HTML according to the delivery specifications Fixed fee 1 500.Variable fee 1 0.75 per e-mail address

SOCIAL MEDIA Most people do online research and compare different options before buying products or services. A social media campaign is essential for a successful marketing strategy. Social media is important for spreading valuable content.

Amsterdam Security publishes and shares new products and services at least once a week. Are you looking for extra exposure for your company, brand and new products/services? Do you want to put your company in the spotlight?

Amsterdam Security offers social media promotion options.

We will place a picture of your product/company + a short text on our channels: • Facebook: Picture and short text (max. 100 characters) • Twitter: Short text (max. 140 characters) • LinkedIn: Picture with short text (max. 25 words) The lengths of the posts are based on what works best for each social channel and will refer to your ‘Company profile’ at http://www.amsterdamsecurity.com.

Fee 1 500.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Online Solutions

COMPANY PROFILE PLUS If you would like to make optimal use of the Company Profile functionality than an upgrade to a Company Profile Plus is the option for you. This extended version of your Company Profile helps you to provide your clients with relevant information at all levels of the purchase process and even enables you to contact leads and attract potential customers before, during and after the trade show. The Company Profile Plus is available the entire year and gives you the following extra options: Meeting Module Potential clients can leave their contact details and choose a time, which you have indicated to be available, to schedule a meeting during the trade show.

Download brochure After leaving their contact details visitors are able to download your brochure.

Download whitepapers This option allows you to share your field knowledge with interested parties, who will leave their contact details before downloading your whitepaper.

Registration Newsletter Recruit subscribers for your newsletter. Any visitor who visits your Company Profile Plus can register for your newsletter.

Search engine tool Your website link will be added to the search engine of the trade show website and pops up as a result when visitors search for similar results.

Logo in the digital exhibitor’ list If you upload your company logo with the Company Profile Plus it automatically shows in the digital exhibitor list and helps visitors to recognize your brand at a glance.

Fee 1 795.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Online Solutions

WHITE PAPER Amsterdam Security would like to present a new approach to generate more business leads at Amsterdam Security, by sharing your White Paper with the visitors. A White Paper is an authoritative report or guide helping readers to understand an issue or solve a problem. You can use a White Paper to generate leads by informing prospective customers about your specialism. A well written White Paper can be a powerful marketing tool that helps you stand out from your competitors and generate business leads. White Papers will appear on the Amsterdam Security website for one year. You are able to track who downloads your White Paper and you will have access to their contact details.

Benefits of presenting White Papers to your target group: • A well-written White Paper usually has educational value for potential customers, which results insignificant praise and long-term gain for your business.

• It generates more sales, credibility and trust.

• It urges the reader to take action and search for more information about your problem solving product.

• It provides you the opportunity to take the lead position in your industry.

Communication Amsterdam Security will bring your whitepaper to the attention of prospective customers by: • Placing your whitepaper on a special page on the trade show website.

• Posts on the Amsterdam Security website and Amsterdam Security portal • A special newsletter with an update of the most recent whitepapers.

• Communication on Twitter and through the Amsterdam Security LinkedIn group.

Fee 1 950.- including lead generation

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Online Solutions

AMSTERDAM SECURITY APP The Amsterdam Security app provides the visitors with all the information they need during their visit and helps them to optimally prepare the visit to the Amsterdam Security. One of our exhibitors has the opportunity to become the exclusive sponsor of the app, a great way to generate traffic to your booth and to increase your visibility. The sponsorship includes the following features: Fee 1 3,000.-

TOTAL PACKAGE

SPLASH SCREEN

MENU SPONSORING

PUSH NOTIFICATION

FLOOR PLAN HIGHLIGHTING

VISITOR UPDATE

The splash screen is exclusively available to the sponsor and shows your logo or image when the user opens the app.

This is a great way to increase your brand awareness.

This option is exclusively available to the sponsor and adds your company name and logo to the app menu. Your name and logo are clickable and link directly to your Company Profile, where you are able to inform the visitor about your latest news, products and services.

A push notification is a very powerful and teal-time marketing tool.

By means of a 140-character message you can generate traffic to your booth or activity.

Push notifications are scheduled once a day and exclusively available to the Amsterdam Security app sponsor.

Your booth location will be highlighted on the floor plan in the app. With this option you make sure you will be noticed and thereby increase your visibility. It helps visitors to recognize you and find you more easily. The highlighted booth is clickable and links directly to your Company Profile.

The option of floorplan highlighting is also available for other exhibitors, however to a limited extent.

Your sponsorship will be mentioned in the visitor update sent to all registered visitors a few days prior to the start of the exhibition.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Online Solutions

AMSTERDAM SECURITY APP FLOORPLAN HIGHLIGHTING Your booth location will be highlighted on the floor plan in the Amsterdam Security app. With this option you make sure you will be noticed and thereby increase your visibility. It helps visitors to recognize you and find you more easily. The highlighted booth is clickable and links directly to your Company Profile.

Fee 1 275.- (10 packages available)

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Video

AMSTERDAM SECURITY VIDEO Case Study Video: With the Amsterdam Security case studies you can use a video case to build trust and engagement with prospective customers.

Knowledge Sharing: Share your knowledge with the Amsterdam Security community. Give them your advice, share your vision for the future of the market or highlight the next big thing in the remanufacturing business. An experienced company with a great track record in video productions will shoot and edit your video item.

Product Videos: Product videos are an excellent way to highlight your (new) product.

Interview at booth: We will interview your company spokesperson and give a platform to promote your product.

An experienced company with a great track record in video productions will shoot and edit your video item.

Furthermore, your video item will be shared on the following communication channels: - The Amsterdam Security Amsterdam website (responsive, so your video will be optimized for mobile viewers) - YouTube channel (we will upload your video to our channel) The Amsterdam Security TV production team will produce and edit the video so you can use it (for example): - At your website - To share on your social media channels Fee 1 950.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

In- & Outdoor Communication

PROMOPOINT (OBJECT) Would you like to display your own advertising object such as a stickered car, an inflatable or another promotional item close to or in one of the entrance areas?

Or would you like to perform a live demonstration? Opt for a promopoint, a predetermined location where you can display your object or give a demonstration.

Size 12m² - other sizes available on request | Fee 1 2,775.Fee is excluding placement and promotional material

PROMOPOINT (STAFF) Would you like to address all arriving and leaving visitors in and around one of the entrance areas? We offer you this opportunity in the form of a promopoint (staff). This will be a fixed and predetermined location where you are able to promote your brand and/or your product with a team of maximum 4 people.

Size 12m² standard | Fee 1 2,275.Fee is excluding staff and promotional material

PROMOPOINT (STAFF AND OBJECT) Besides the opportunity of a promopoint with staff or object it is also possible to combine the two. Give a personal touch to your displayed object and boost your activity by adding a promotional team in order to promote your brand and/or company.

Size 12m² standard | Fee 1 3,410.Fee is excluding staff and promotional material

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Outdoor Communication

LARGE BANNER FRAME – ENTRANCE AMSTERDAM SECURITY Would you like to inform your visitors in an unmissable way that you and your brand or company are at the show? Why not advertise on the facade banner at the entrance (Halls 11 & 12) as an eyecatcher!

Various advertising formats are possible, for example for your logo including stand number.

Size branding (logo + stand number) 94cm wide x 64cm high Fee 1 750.Fee is including production & placements costs Size banner frame = 1170cm wide x 470cm high

BANNERS Welcome your visitors by creating an avenue of banners leading them to the entrance! The banner poles are aligned in front of the major entrance C. See mobile flagpoles for other locations.

Size 150cm wide x 600cm high Fee 1 3,945.- per package (9 flags) Fee is including production & placements costs

MOBILE FLAGPOLES Around RAI Amsterdam there are several locations where mobile flagpoles can be placed. In consultation, you may indicate where you wish to position a mobile flagpole.

Size 100cm wide x 300cm high Fee 1 1,435.- (three flagpoles) Fee is including production & placements costs

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Outdoor Communication

EXPOSURE TOWER These towers are perfect to deploy as an eye-catcher or referral and convey your message while visitors are approaching the venue. It is possible to brand four identical or four different expressions. The towers can be placed near the main entrances, locations are variable and determined in consultation.

Size 150cm wide x 375cm high Fee 1 2,150.Fee is including production & placements costs

TRIANGULAR BOARDS Communicate your message to our visitors along the route to the venue by using triangular boards. These boards contain three A0 posters which will be visible from three sides. The locations of the boards are variable and determined in consultation.

Size 84cm wide x 118cm high Fee 1 2,155.- per package (5 triangular boards) Fee is including production & placements costs

TROTTER BILLBOARDS Display your message near the main entrances by using high quality billboards. Locations are variable and determined in consultation. Every billboard is two sided.

Size 355cm wide x 245cm high Fee 1 4,350.- per package (2 billboards) Fee is including production & placements costs.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Indoor Communication

BRANDING PILLAR – HALL 12 This solution gives you the opportunity to brand one of the hall pillars right at the entrances of hall 12. They have great visibility in entrance C and enable you welcome the visitor when entering the hall. This solution is great for increasing your brand awareness and generating traffic to your booth.

Size 31cm length x 150cm wide x 290 cm height Fee 1 2,775.Fee is including production & placement costs

LANYARDS Your logo presented on the lanyards of ALL visitors: Amsterdam Security will bring 9,500 end-users & security professionals together. Lanyards are distributed at the entrance and used throughout the exhibition. This item is only for one partner available.

Fee 1 7,630.Fee is excluding staff & promotional material

REVOLVING DOORS Welcome our visitors and communicate your message the first moment they enter the exhibition. This is possible by branding the revolving doors, situated at the main entrances C. There are two options for branding: placing an object in the revolving doors or applying stickers on all sides. Per entrance two doors are branded.

Size Variable Fee 1 5,460.- for applying stickers per entrance 1 3,112.- for placing an object per entrance Fees are including production & placements costs

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Indoor Communication

TOILET BRANDING Do you want your message to be etched into people’s memories? Toilet advertising is a very suitable method to achieve this goal. The poster frames are located on the insides of the toilet doors and above the urinals. It is also possible to place stickers in the various toilet groups.

Size 297mm wide x 420mm high Fee 1 3,033.- (all 75 poster frames) 1 3,628.- (all 75 poster frames + all 11 mirror stickers) Fee is including production & placements costs

STAIRCASE BRANDING An exceptionally effective and creative way of increasing your visibility and communicating your message to the visitor is staircase branding.

You are able to create your own design, you can leave every step the same or create one image spread out over the entire staircase.

Size variable Fee 1 2,860.Fee is including production & placements costs

ESCALATOR BRANDING Capture the attention of our visitors while they are using the escalator in the main entrances by branding the entire handrail.

Fee 1 4,270.- per escalator Fee is including production & placements costs

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Indoor Communication

ALUMINIUM FRAME 5x2 METER The aluminum frame is a real eye-catcher and is the ideal way to stylishly and professionally present your company name, logo and/or message. The frames can be hung in the entrance areas.

Size 510cm wide x 210cm high Fee 1 3,035.- for a double sided frame Fee is including production & placement costs

ALUMINUM FRAME 8x3 METER Size 790cm wide x 290cm high Fee 1 4,970.- for a double sided frame Fees are including production & placement costs.

POSTER FRAMES The strength of exposure lies in repetition! Communicate your participation, your message and/or your booth location with the use of multiple poster frames. The A0 poster frames can be placed at several locations inside the venue in the entrance and near hall 12.

Size 84cm wide x 118cm high Fee 1 1,885.- (10 poster frames) 1 3,770.- (23 poster frames = 2 x 10 poster frames + 3 poster frames for free) Fee is including production & placements costs

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Indoor Communication

FLOOR GRAPHICS Repeatedly communicate your message during the event and promote your message, your trade show offer or booth location by placing one or more floor graphics with your own design.

Size variable Fee size 100cm x 100cm size 200cm x 200cm size 400cm x 400cm

1 1,550.- per package (5 pieces) 1 1,775.- per package (2 pieces) 1 3,795.- per package (2 pieces)

Fee is including production & placements costs

BRANDING CAR PARK An interesting promotional opportunity is to reach the visitors when arriving and leaving at the RAI Amsterdam parking area. There are several tailor-made possibilities in the car park, for instance placement of branded pillows on the pillars, poster frames or barrier ads.

Fee At request

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Narrowcasting

RAI LIVE Your corporate film or logo can be screened on the monitors at the RAI complex. You can choose to show a 20 or a 30 second clip. The images will be shown without sound.

Fee 20 sec: 1 2,235.- / 30 sec: 1 3,345.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Print Advertisement

AMSTERDAM SECURITY FOLD-OUT FLOOR PLAN You can buy advertising space in the fold-out floorplan. Fold-out floorplans are distributed at the entrance to ALL visitors: Amsterdam Security will bring 9,500 end-users & security professionals together.

Various format are available: Fee Logo including stand number next to floorplan: 1 280.Advertisement back cover: 1 2,100.- (only one available) Advertisement on inside: small 1 900.big 1 1,700.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Media Packages

DISCOUNT

3 1,000.-

MEDIA PACKAGE GOLD (MAX. 2 AVAILABLE)

Set of triangular Boards (5 pieces) Advertorial space in Amsterdam Security newsletter Banner on the Amsterdam Security website (50,000 views) Floor graphics (size 100cm x 100cm) – 5 pieces Highlighted exhibitor on homepage Amsterdam Security (Logo) for two months Normal price 1 6,345 Package deal 1

5,345

DISCOUNT

MEDIA PACKAGE SILVER (MAX. 3 AVAILABLE)

3 700.-

Exposure tower Floor graphics (size 200cm x 200cm) – 2 pieces Logo next to company name in the digital exhibitor list Advertorial space in Amsterdam Security newsletter Normal price 1 5,215 Package deal 1

4,515

DISCOUNT

MEDIA PACKAGE BRONZE

3 550.-

Floor graphics (size 100cm x 100cm) – 5 pieces Partner mail (1,900 security professionals) Banner on the Amsterdam Security website (30,000 views) Logo next to company name in the digital exhibitor list Normal price 1 4,230 Package deal 1

3,680

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: 0031 20 549 2246

Contact

A successful advertising concept is your path leading to even more success. Whether in the halls or in the outdoor area, take the opportunity of promoting your company and product beyond the confines of your exhibition stand. We would be pleased to provide you with appropriate advise and make you an offer that suits your specific needs. All forms and types of advertising can be produced via the department Partnerships & Media Solutions.

Sales Manager Media Solutions: Jolise Hidding j.hidding@rai.nl or +31 (0) 20 549 2246 All rates listed in this brochure are available for exhibitors of Amsterdam Security 2017.

All rates listed in this brochure are excluding Dutch BTW [Dutch VAT].

Price changes, spelling and typesetting errors are reserved.