Promotion guide Generating leads, branding, awareness, product launches and content expanding your client base. Just a few of the possible objectives for your trade show participation.
RAI Amsterdam’s Partnerships & Media Solutions department will gladly help you achieve your goals! This can, among other things, be achieved using:
Organised by:
Online solutions In- and outdoor communication QQ Print advertisement QQ Content & video QQ QQ
www.greentech.nl
Industry Core & Themes
Online Solutions
GREENTECH AMSTERDAM INDUSTRY CORE
GREENTECH MONTHLY ONLINE NEWSLETTER The Greentech newsletter offers various options to you as an advertiser. It allows you to reach well over 10.500 Greentech newsletter subscribers who would like Greentech to notify them of your: QQ Sponsored content position for knowledge sharing. QQ Ad position is suitable for commercial and recruiting use.
Fee € 1,250.Greenhouse Equipment, Climate and Logistics
R&D, Propagation and Breeding
Greenhouse Construction
Horticulture Supplies, Knowledge and Service
Crop Protection Fertilizers, Peat and Substrates
LOGO IN ONLINE EXHIBITOR LIST Greentech offers you the opportunity to be conspicuously listed with your logo in the digital participants’ list. The logo is clickable and immediately refers visitors to your Company Profile. Your logo will be visible up till 4 months after the exhibition.
Fee € 175.-
Machines and Equipment
Vertical Farming
TOP 5 REASONS FOR VISITORS TO GO TO GREENTECH AMSTERDAM 2019
HIGHLIGHTED EXHIBITOR ABOVE ONLINE EXHIBITOR LIST The exhibitor list is by far the most viewed page of the GreenTech website. To draw extra attention to your company you can place your logo as a highlighted exhibitor on top of the exhibitor list. This logo is clickable and immediately refers visitors to your Company Profile. Only six logos can be highlighted. Your logo will be visible up till 4 months after the exhibition.
1. GreenTech expects to welcome over 11.500 visitors from more than 113 countries 2. More than 450 exhibitors, 60% International and 40% Dutch, will take their stage at GreenTech 2019 3. The GreenTech Innovation Award indentifies the latest innovations in horticulture 4. The extensive knowledge program will update you on the hot topics from our industry
Fee € 615.-
TRADE SHOW THEMES
COMPANIES IN THE SPOTLIGHT Put your companies logo in the spotlight on the GreenTech home page. Our users and visitors won’t miss your eye catching logo.
Fee € 550.- for 4 months
CROSSREACH GREENTECH 2019 Foldable floorplan GreenTech monthly online newsletter Facebook Twitter #GreenTechRAI LinkedIn Greentech.nl *Period around GreenTech exhibition
2
BANNER ON WEBSITE 7.000 pieces distributed during the exhibition 10.500+ newsletter subscribers 4.000 followers 2.400 followers 625 followers > 100.000 unique visitors* > 600.000 page views*
FOR MORE INFORMATION CHECK OUT WWW.GREENTECH.NL
With use of the banner option on the GreenTech website you are able to increase your visibility before, during and after the exhibition. > 100.000 unique visitors* > 600.000 page views* *Period around GreenTech exhibition
Conditions QQ All banner positions alternate. QQ Advertisements must be approved by RAI Amsterdam. QQ The website is responsive. Banner small package (20,000 page views) Fee € 400.Banner medium package (30,000 page views) Fee € 600.Banner large package (50,000 page views) Fee € 900.-
FOR MORE INFORMATION CHECK OUT WWW.GREENTECH.NL
3
Online Solutions
Online Solutions
HIGHLIGHTED PRODUCT ARTICLE ON THE HOMEPAGE
PROMOTIONAL VIDEO & CONTENT ITEMS
To draw more attention to your activities and products, we offer the possibility to use a promotional position on the homepage of https://www.greentech.nl
We offer a broad variety of video content solutions to be used for the promotion of your product launches or company profile such as knowledge sharing videos, talkshow participation, social posts and case study videos.
Fee € 550.- for 4 months
SOCIAL MEDIA People go online first before buying products or services. Using social media is essential for a successful marketing strategy. Social media are important for spreading valuable content. GreenTech publishes and shares new products and services at least once a week. Are you looking for extra exposure for your company, brand and new products/services? Do you want to put your company in the spotlight? We offer promotion via our social channels. We will place a picture of your product/company + a short text on our channels: QQ Facebook - Picture and short text (max. 100 characters), 4.000 followers QQ Twitter - Short text (max. 140 characters), 2.400 followers QQ LinkedIn - Picture with short text (max. 25 words), 625 followers The lengths of the posts are based on what works best for each social channel and will refer to your ‘Company profile’
We offer a complete promotion and production package within the GreenTech platform and social channels. Fee Case study videos €1,750.Knowledge Sharing Video
€1,500.-
Product videos
€1,500.-
GreenTech Talkshow
€2,595.-
COMPANY PROFILE PLUS If you would like to make optimal use of the Company Profile functionality than an upgrade to a Company Profile Plus is the option for you. This extended version of your Company Profile helps you to provide your clients with relevant information at all levels of the purchase process and even enables you to contact leads and attract potential customers before, during and after the trade show. The Company Profile Plus is available the entire year and gives you the following extra options:
Fee € 500.QQ
WHITEPAPER GreenTech would like to present a new approach to generate more business leads year round, by sharing your White Paper with the visitors. A White Paper is an authoritative report or guide helping readers to understand an issue or solve a problem. You can use a White Paper to generate leads by informing potential customers about your specialism. A well written White Paper can be a powerful marketing tool that helps you stand out from your competitors and generate business leads. White Papers will appear on the GreenTech website for one year. You are able to track who downloads your White Paper and you will have access to their contact details.
Benefits of presenting White Papers to your target group QQ A well-written White Paper usually has educational value for potential customers, which results insignificant praise and long-term gain for your business. QQ It generates more sales, credibility and trust. QQ It urges the reader to take action and search for more information about your problem solving product. QQ It provides you the opportunity to take the lead position in your industry. Communication GreenTech will bring your White Paper to the attention of prospective customers by: QQ Placing your White Paper within a special page on the GreenTech Amsterdam website. QQ A special newsletter with an update of the most recent White Papers. QQ Communication on Twitter and through the GreenTech LinkedIn group.
Meeting Module Potential clients can make an appointment with you at the Intertraffic. This option is available for all companies and with the Company Profile Plus your company is listed at the top of all meetings. Download brochure After leaving their contact details visitors are able to download your brochure. Download whitepapers This option allows you to share your field knowledge with interested parties, who will leave their contact details before downloading your whitepaper. Registration Newsletter Recruit subscribers for your newsletter. All visitors who visit your Company Profile Plus can register for your newsletter. Search engine tool Your website link will be added to the search engine of the trade show website and pops up as a result when visitors search for similar results. Logo in the digital exhibitor’ list If you upload your company logo with the Company Profile Plus it automatically shows in the digital exhibitor list and helps visitors to recognize your brand at a glance.
Fee € 795.-
Fee € 950.- including lead generation
4
FOR MORE INFORMATION CHECK OUT WWW.GREENTECH.NL
FOR MORE INFORMATION CHECK OUT WWW.GREENTECH.NL
5
Indoor Communication
Indoor Communication
REVOLVING DOOR BRANDING Revolving door branding allows you to reach your target group straight away. This double-sided branding has immense impact. Revolving door branding is an option at Entrances C & K. There are two options for branding the doors: placing an object in the revolving door or stickering the door’s sides. Variable sizes | Stickers: Fee € 5,460.Fee includes production and placement costs
TOILET BRANDING
ESCALATOR HANDRAIL STICKERS
Toilet advertising is very suitable to gain unique awareness. There are poster frames on the insides of the toilet doors and above the urinals. In addition, (mirror) stickers can be placed in various locations in the toilets.
Capture the attention of our visitors while they are using the escalator in the main entrances by branding the entire handrail. (both sides of 1 escalator)
Posters 297mm wide x 420mm high Fee € 910.- per package (25 poster frames) Stickers: we have a large assortment of stickers, prices TBD. Fee includes production and placement costs
Fee € 4,270.- per escalator Fee includes production & placements costs.
INDOOR BANNER Inform visitors about your show offer and booth location by adopting one of the methods of advertising that’ll make you stand out in-front of competition. 5x2m Single sided Fee € 2,540.- Double sided Fee € 3,035.8x3m Single sided Fee € 4,210.- Double sided Fee € 4,970.Fee includes production and placement costs
FLOOR BRANDING – FLOOR GRAPHICS Would you like to repeatedly use your message? You can do so with these high-end floor stickers. Fee Pack 1: 1x1 metre (5 pieces) € 1,550.Pack 2: 2x2 metre (2 pieces)
INDOOR POSTER FRAMES Get in contact with your target group throughout the entire event by placing several posters on the show floor entrances.
€ 1,775.-
Pack 3: 4x4 metre (2 pieces) € 3,795.Fee includes production and placement costs
10 Frames Fee €1,885.Fee includes production and placement costs
Naturally, other dimensions are also an option!
STAIRCASE BRANDING
RAI LIVE
This product is the essence One of the most promintant positions in each building for advertising are the starecases as they are always visible to visitors arriving through the main entrances
Your corporate film or logo can be screened on the monitors at the RAI complex. You can choose to show a 20 or a 30 second clip. The images will be shown without sound.
Fee € 2,860.Fee includes production and placement costs
20 sec: Fee € 2,235.30 sec: Fee € 3,345.-
6
FOR MORE INFORMATION CHECK OUT WWW.GREENTECH.NL
FOR MORE INFORMATION CHECK OUT WWW.GREENTECH.NL
7
Outdoor Communication
Outdoor Communication
BILLBOARDS
PROMOPOINTS
You can display your message on high-quality and, if so desired, illuminated billboards. The billboards can be placed in a variety of locations on RAI Amsterdam’s outdoor site. Every billboard has two sides.
Promopoints are an excellent way to give visitors of the GreenTech a warm welcome and/or goodbye. A promopoint is a predetermined location of 12m2 at a prominent location. All fees below are excluding staff and promotional material. For non-exhibitors a surcharge of 50% applies. You can choose between three different options:
355cm wide x 245cm high Fee € 4,350.- per package (2 billboards) Fee includes production and placement costs
EXPOSURE TOWERS These square towers are perfect for use as eye catchers or referrals. The sides can bear identical or different messages. The towers can be positioned outdoors in the locations you desire.
Promopoint: Placing a promotional object
Promopoint: Promotional flyerteam (max. 4 pers.)
Promopoint: Placing promotional object with flyerteam (max. 4 pers.)
Highly effective to display your own advertising object such as a stickered car or another promotional item.
Would you like to address all arriving and leaving visitors in and around one of the entrance areas? At this fixed and predetermined location you are able to promote your brand and/or your product with a team of maximum 4 people.
Besides the opportunity of a promopoint with staff or object it is also possible to combine the two. Give a personal touch to your displayed object and boost your activity by adding a promotional team in order to promote your brand and/or company.
Fee € 2,275.-
Fee € 2,275.-
Fee € 3,410.-
150cm wide x 375cm high Fee € 2,150.Fee includes production and placement costs
BANNERS
TRIANGULAR BOARDS
Welcome your visitors by creating an avenue of banners leading them to the entrance! The banner poles are aligned in front of the major entrances C & K. See mobile flagpoles for other locations.
You can easily communicate your message to visitors along the route. A package of 5 triangular boards contains 15 posters in total. Your A0 posters will be visible from three sides, subdivided across five frames. These can be placed at various locations around the RAI site.
150cm wide x 600cm high Fee € 4,055.- per package (9 flags) Fee includes production and placement costs
84cm wide x 118cm high Fee € 2,155.Fee includes production and placement costs
MOBILE FLAGPOLES There are locations on RAI Amsterdam’s outdoor area where flagpoles may be erected. In consultation, you may indicate where you wish to position a mobile flagpole. 100cm wide x 300cm high Fee € 1,435.- per package (3 flags) Fee includes production and placement costs
8
FOR MORE INFORMATION CHECK OUT WWW.GREENTECH.NL
FOR MORE INFORMATION CHECK OUT WWW.GREENTECH.NL
9
Outdoor Communication
Contact A successful advertising concept is your path leading to even more success. Whether in the halls or in the outdoor area, take the opportunity of promoting your company and products beyond the confines of your exhibition stand. We would be pleased to provide you with appropriate advice and make you an offer to suit your specific needs. All forms and types of advertising can be produced via Partnerships & Media Solutions.
LARGE BANNER FRAME - F12/F13 Would you like to inform your visitors in an unmissable way that you and your brand or company are at the show? Various facade banners can be installed at the entrance to the Holland Complex (Halls 10,11,12, main entrance). Large Banner Frame Fee F12: € 6,830.- / F13: € 5,635.Fee includes production and placement costs
Cross Media Consultant Jolise Hidding j.hidding@rai.nl +31 (0) 20 549 2246 Senior Sales Consultant Job Knook j.knook@rai.nl +31 6 511 773 22
LARGE BANNER FRAME - F01/F07 Would you like to inform your visitors in an unmissable way that you and your brand or company are at the show? Why not employ a facade banner as an eyecatcher! Various facade banners can be installed at the entrance to the Holland Complex (Halls 9, 10 &11). 1700cm wide x 490cm high Fee F01 € 6,375.- /F07 € 6,630.Fee includes production and placement costs
Print Advertisement GREENTECH EXHIBITION CATALOGUE You can buy advertising space in the exhibition catalogue. 7,500 editions will be handed out at the main entrances throughout GreenTech 2018 and are used as guide book during and after the show. Fee 1/1 page advertisement inside (cover 2) € 2,095.1/1 page advertisement inside backside cover (cover 3) € 2,010.1/1 page advertisement backside cover (cover 4) € 2,270.1/1 page advertisement € 1,750.1/2 page advertisement € 1,070.Logo and stand number next to floor plan € 410,-
CATALOGUE 2018
Partners:
Official media partner:
Organised by:
FOLDABLE FLOORPLAN
(7.000 PIECES DISTRIBUTED DURING THE EXHIBITION) You can buy advertising space in the fold-out floor plan. Fee Full back-side advertisement € 2,950,80 x 80 mm advertisement € 600,Logo and stand number floorplan € 435,-
The GreenTech Team looks forward to working with you at a successful GreenTech Amsterdam 2019 All rates listed in this brochure are for exhibitors of Greentech 2019 and exclude BTW [Dutch VAT].
10
FOR MORE INFORMATION CHECK OUT WWW.GREENTECH.NL
www.greentech.nl