Mediakit METSTRADE

THE WORLD’S

LARGEST MARINE EQUIPMENT TRADE SHOW

Make the most of your participation Lead generation, branding, product launches, generating traffic to your booth… these are just a few of the possible objectives for your trade show participation.

Online media In- & Outdoor communication Print advertisement

Video Sponsoring & Concepting

RAI Amsterdam

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Online Solutions

BANNER ON WWW.METSTRADE.COM With use of the banner option on the METSTRADE website you are able to increase your visibility before, during and after the exhibition.

Period around METSTRADE 2016 1st of September till 1st of December 2016: almost 119,000 unique visitors.* 1st of September till 1st of December 2016: over 881,000 page views.* Conditions • All banner positions alternate.

• Advertisements must be approved by RAI Amsterdam.

• The website is responsive.

Banner small package (20,000 page views) 1 400.Banner medium package (30,000 page views) 1 600.Banner large package (50,000 page views) 1 900.-

LOGO NEXT TO COMPANY NAME IN DIGITAL EXHIBITOR LIST METSTRADE offers you the opportunity to be prominently listed with your logo next to your company name in the digital exhibitor list. The logo is clickable and immediately directs visitors to you Company Profile. Your logo will be visible in the online exhibitor list up till 4 months after the exhibition.

Fee 1 275.-

HIGHLIGHTED EXHIBITOR ABOVE EXHIBITOR LIST The exhibitor list is by far the most viewed page of the METSTRADE website. To draw extra attention to your company you can place your logo as a highlighted exhibitor at the top of the exhibitor list. This logo is clickable and immediately directs visitors to your Company Profile. Only six logos can be highlighted. Your logo will be permanently visible for 3 months.

Fee 1 600,-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Online Solutions

HIGHLIGHTED EXHIBITOR Draw attention to your company on the METSTRADE website and become a highlighted exhibitor on the homepage. Your logo will be permanently visible for 2 months. The logo is clickable and immediately directs to your Company Profile.

Only three logos are highlighted at the same time.

Fee 1 550.-

NEWSLETTER The METSTRADE newsletter offers various options to you as an advertiser. It allows you to reach well over 45,000 maritime professionals who would like METSTRADE to notify them of your: • Product launch • Discount campaign • Trade show campaign 1. The sponsored content position is exceptionally suitable for sharing your knowledge and increasing your company’s authority in the market by for example sharing a White Paper or blog.

The sponsored content position always links directly to the METSTRADE website where all the extra information can be placed. It is also possible to link this position to your Company Profile.

2. The ad position is suitable for communicating your message, for example to communicate your trade show offer. It is possible to link the advertorial to your Company Profile or directly to your website of choice.

Size variable Fee 1 1,250.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Online Solutions

PARTNER MAIL You have the opportunity to create your own target group within the METSTRADE database. Well over 50,000 subscribers have indicated that they would like to be informed by partners of METSTRADE. The segmentation can be based on criteria such as country, age and/or function. You are also able to select a target group from the entire RAI Amsterdam’s database.

Conditions • Advertisements must be approved by RAI Amsterdam.

• Partner mailings will be sent by RAI Amsterdam.

• Address files will not be shared with third parties.

• You can provide your own HTML according to the delivery specifications.

Fixed fee 1 500.Variable fee 1 0.75 per e-mail address

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Online Solutions

COMPANY PROFILE PLUS If you would like to make optimal use of the Company Profile functionality than an upgrade to a Company Profile Plus is the option for you. This extended version of your Company Profile helps you to provide your clients with relevant information at all levels of the purchase process and even enables you to contact leads and attract potential customers before, during and after the trade show.

The Company Profile Plus is available the entire year and gives you the following extra options: Meeting Module Potential clients can leave their contact details and choose a time, which you have indicated to be available, to schedule a meeting during the trade show.

Download brochure After leaving their contact details visitors are able to download your brochure.

Download whitepapers This option allows you to share your field knowledge with interested parties, who will leave their contact details before downloading your whitepaper.

Registration Newsletter Recruit subscribers for your newsletter. All visitors who visit your Company Profile Plus can register for your newsletter.

Search engine tool Your website link will be added to the search engine of the trade show website and pops up as a result when visitors search for similar results.

Logo in the digital exhibitor’ list If you upload your logo within the Company Profile Plus, it automatically shows next to your company name in the digital exhibitor list and helps visitors to recognize your brand at a glance.

Fee 1 795.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Online Solutions

WHITE PAPERS METSTRADE would like to present a new approach to generate more business leads year round, by sharing your White Paper with the visitors. A White Paper is an authoritative report or guide helping readers to understand an issue or solve a problem. You can use a White Paper to generate leads by informing potential customers about your specialism. A well written White Paper can be a powerful marketing tool that helps you stand out from your competitors and generate business leads. White Papers will appear on the METSTRADE website for one year. You are able to track who downloads your White Paper and you will have access to their contact details.

Benefits of presenting White Papers to your target group: • A well-written White Paper usually has educational value for potential customers, which results in significant praise and long-term gain for your business.

• It generates more sales, credibility and trust.

• It urges the reader to take action and search for more information about your problem solving product.

• It provides you the opportunity to take the lead position in your industry.

Communication METSTRADE will bring your White Paper to the attention of prospective customers by: • Placing your White Paper within a special page on the METSTRADE website.

• A Promotional item in the METSTRADE newsletter.

• Communication via Twitter and through the METSTRADE LinkedIn group.

• White Papers need to be approved by RAI Amsterdam.

Fee 1 950.- including lead generation

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Online Solutions

METSTRADE APPLICATION The METSTRADE app provides the visitors with all the information they need during their visit and helps them to optimally prepare their visit to METSTRADE. One of our exhibitors has the opportunity to become the exclusive sponsor of the app, a great way to generate traffic to your booth and to increase your visibility. The sponsorship includes the following features: Fee 1 3,500.-

TOTAL PACKAGE

SPLASH SCREEN

MENU SPONSORING

PUSH NOTIFICATION

FLOOR PLAN HIGHLIGHTING

EXPOSURE IN THE METSTRADE

The splash screen is exclusively available to the sponsor and shows your logo or image when the user opens the app.

This is a great way to increase your brand awareness.

This option is exclusively available to the sponsor and adds your company name and logo to the app menu. Your name and logo are clickable and link directly to your Company Profile, where you are able to inform the visitor about your latest news, products and services.

A push notification is a very powerful and teal-time marketing tool. By means of a 140-character message you can generate traffic to your booth or activity.

Push notifications are scheduled once a day and exclusively available to the sponsor.

Your booth location will be highlighted on the floor plan in the app. With this option you make sure you will be noticed and thereby increase your visibility. It helps visitors to recognize you and find you more easily.

The highlighted booth is clickable and links directly to your Company Profile. The option of floor plan highlighting is also available to other exhibitors, however to a limited extent.

Your sponsorship will be mentioned in the visitor update sent to all registered visitors a few days prior to the start of the exhibition.

VISITOR UPDATE

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Online Solutions

FLOOR PLAN HIGHLIGHTING Your booth location will be highlighted on the floor plan in the METSTRADE app. With this option you make sure you will be noticed and thereby increase your visibility. It helps visitors to recognize you and find you more easily. The highlighted booth is clickable and links directly to your Company Profile.

Fee 1 295.- (10 positions available)

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Video Content

CASE STUDY VIDEO

KNOWLEDGE SHARING

With the METSTRADE case studies you can use a video case to build trust and engagement with potential customers. An experienced company with a great track record in video productions will shoot and edit your video item.

Share your knowledge with the METSTRADE community. Give them your advice, share your vision of the future market or highlight the next big thing in the maritime industry. An experienced company with a great track record in video productions will shoot and edit your video item.

Online exposure • Billboard at the end of the video with company name, logo an URL • Mentioning company name (at least 1x) • Visibility of company logo (at least 1x) • METSTRADE will share your video at the METSTRADE community website (responsive, so your video will be optimized for mobile viewers) • Your video item will be mentioned in the METSTRADE newsletter (over 45,000 subscribers) • The video will be shared via the METSTRADE social media channels: • YouTube channel (we will upload your video to our channel) • Twitter (dedicated tweet by METSTRADE : “watch the new case study about …”

(3,230 followers) • METSTRADE Facebook page (6,200+ followers) The METSTRADE TV production team will produce and edit the video so you can use it (for example): • On your website • To share via your social media channels For maximum exposure it is highly recommended to combine a Case Study with a Product video. Please see following page for more information our contact your Sales Manager.

Online exposure • Billboard at the end of the video with company name, logo an URL • Mentioning company name (at least 1x) • Visibility of company logo (at least 1x) • METSTRADE will share your video via the METSTRADE community website (responsive, so your video will be optimized for mobile viewers) • Your video item will be mentioned in the METSTRADE newsletter (over 45,000 subscribers) • The video will be shared via the METSTRADE social media channels: • YouTube channel (we will upload your video to our channel) • Twitter (dedicated tweet by METSTRADE: “watch the new case study about …”

(3,230 followers) • METSTRADE Facebook page (almost 6,200 fans) The METSTRADE TV production team will produce and edit the video so you can use it (for example): • On your website • To share via your social media channels Recording at METSTRADE 2017: 1 1,250 excl. VAT

Recording at METSTRADE 2017: 1 1,500 excl. VAT

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Video Content

PRODUCT VIDEOS Product videos are an excellent way to highlight your (new) product via an interview at the booth. We will interview your company spokesperson and give a platform to promote your product.

An experienced company with a great track record in video productions will shoot and edit your video item.

Online exposure: • Billboard at the end of the video with company name, logo an URL • Mentioning company name (at least 1x) • Visibility of company logo (at least 1x) • METSTRADE will share your video at the METSTRADE website • The video will be shared at the METSTRADE YouTube channel The METSTRADE TV production team will produce and edit the video so you can use it (for example): • On your own website • To share via your social media channels Recording at METSTRADE 2017: 1 950

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

In- & Outdoor Communication

PROMOPOINT (OBJECT) Would you like to display your own advertising object such as a stickered car, an inflatable or other promotional items close to or in one of the entrance areas? Or would you like to perform a live demonstration?

Opt for a Promopoint, a predetermined location where you can display your object or give a demonstration.

Size 12m² - other sizes available on request | Fee 1 3,975.Fee is excluding placement and promotional material.

PROMOPOINT (STAFF) Would you like to address all arriving and leaving visitors in and around one of the entrance areas? We offer you this opportunity in the form of a Promopoint (staff). This is a fixed and predetermined location where you are able to promote your brand and/or your product with a team of maximum 4 people.

Size 12m² standard | Fee 1 3,975.Fee is excluding staff and promotional material.

PROMOPOINT (STAFF AND OBJECT) Besides the opportunity of a Promopoint staff or object it is also possible to combine these two. Give a personal touch to your displayed object and boost your activity by adding a promotional team in order to promote your brand and/or company.

Size 12m² standard | Fee 1 5,680.Fee is excluding staff and promotional material.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Outdoor Communication

Banner F12 Banner F14 Banner F13

Banner F5 Banner F7

Banner F1

Banner F6

Banner F3 Banner F4

Banner F2

LARGE BANNER FRAMES Get all visitors’ attention and communicate your message by, making use of the façade banner. This banner is one of our premium products and a real eye-catcher!

Various banners can be installed at the front of the Europa Complex (Hall 1-7) and Holland Complex (Hal 10-12). Banners are available in different sizes, feel free to ask about the possibilities.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Outdoor Communication

LARGE BANNER FRAME – F05/F06 Size 1,700cm wide x 4,900cm high (F05 or F06) 1,700 cm wide x 10,000cm high (F05 and F06) Fee 1 10,835.- (F05 or F06) 1 17,155.- (F05 and F06) Fee is including production & placements costs.

LARGE BANNER FRAME ENTRANCE C – F01/F12/F13/F14 Size variable Fee from 1 8,580.Fee is including production & placements costs.

LARGE BANNER FRAME – F02/F03/F04 Size 1700cm wide x 490cm high (single banner) Fee 1 10,920.Fee is including production & placements costs.

STICKERING ELICIUM Get all visitors’ attention and communicate your message by, stickering the glass of the Elicium building. Stickers can be placed towards Entrance C and/or Entrance K. This new product cannot be missed Size 1733,4cm wide x 562,5cm high Fee 115,500 Fee is including production & placements costs.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Outdoor Communication

BANNERS Welcome all visitors by creating an avenue of banners leading them to the entrance. The banner poles are aligned in front of the main entrances C, K and L. Size 150cm wide x 600cm high Fee 1 5,350.- per package of 9 banners Fee is including production & placements costs.

BILLBOARDS Display your message near the main entrances by using high quality billboards. Locations are variable and determined in consultation.

Every billboard is two sided and can be illuminated if desired.

Size 355cm wide x 245cm high Fee 1 6,470.- per package (2 billboards) Fee is including production & placements costs.

EXPOSURE TOWERS These towers are perfect to deploy as an eye-catcher or referral and convey your message while visitors are approaching the venue. It is possible to print four identical or four different expressions. The towers can be placed near the main entrances, locations are variable and determined in consultation.

Size 150cm wide x 375cm high Fee 1 2,385.Fee is including production & placements costs.

TRIANGULAR BOARDS Communicate your message to our visitors along the route to the venue by using triangular boards. These boards contain three A0 posters which will be visible from three sides. The locations of the boards are variable and determined in consultation.

Size 84cm wide x 118cm high Fee 1 3,220.- per package (5 triangular boards) Fee is including production & placements costs.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Indoor Communication

REVOLVING DOORS Welcome our visitors and communicate your message the first moment they enter the exhibition. This is possible by branding the revolving doors, situated at all the main entrances, C, K & L. There are two options for branding: placing an object in the revolving doors or applying stickers on all sides. Per entrance two doors are branded.

Size variable | Fee 1 7,000.- for applying stickers per entrance, 1 4,000.- for placing an object per entrance Fees are including production & placements costs.

ESCALATOR BRANDING Capture the attention of our visitors while they are using the escalator in the main entrances by branding the entire handrail.

Fee 1 4,890.- per escalator Fee is including production & placements costs.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

In- & Outdoor Communication

STAIRCASE BRANDING An exceptionally effective and creative way of increasing your visibility and communicating your message to the visitor is staircase branding. You are able to create your own design, you can leave every step the same or create one image spread out over the entire staircase.

Size variable Fee 1 3,415.Fee is including production & placements costs.

ALUMINUM FRAMES The aluminum frame above the stairs (or above the entrance of one of the halls in the Europacomplex) is the ideal way to present a brand, product and/or company in a stylish and professional manner. The frames can be place in the entrance areas and are available in different sizes.

ALUMINUM FRAME 5x2 METER Size 510cm wide x 210cm high Fee 1 4,085.- for a single sided frame 1 4,455.- for a double sided frame Fees are including production & placement costs.

ALUMINUM FRAME 8x3 METER Size 790cm wide x 290cm high Fee 1 5,345.- for a single sided frame 1 6,160.- for a double sided frame Fees are including production & placement costs.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Indoor Communication

FLOOR GRAPHICS Repeatedly communicate your message during the event and promote your message, your trade show offer or booth location by placing one or more floor graphics with your own design.

Size variable Fee size 100cm x 100cm 1 2,765.- per package (5 pieces)

size 200cm x 200cm 1 2,995.- per package (2 pieces)

size 400cm x 400cm 1 5,780.- per package (2 pieces) Fee is including production & placements costs.

TOILET BRANDING Do you want your message to be etched into people’s memories? Toilet advertising is a very suitable method to achieve this goal. The poster frames are located on the insides of the toilet doors and above the urinals. It is also possible to place stickers in the various toilet groups.

Size 297mm wide x 420mm high Fee 1 1,425.- per package (25 poster frames) Fee is including production & placements costs.

POSTER FRAMES The strength of exposure lies in repetition!

Communicate your participation, your message and/ or your booth location with the use of multiple poster frames. The A0 poster frames can be placed at several locations inside the venue.

Size 84cm wide x 118cm high Fee 1 2,925.- per package (10 poster frames) Fee is including production & placements costs.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Indoor Communication

CAR PARK POSTER FRAMES Claim the first contact with our visitors by using the commercial poster frames in the parking areas and communicate your message. The A0 posters can also be placed at several locations inside the venue.

Size 84cm wide x 118cm high Fee 1 1,760.- per package (10 poster frames) Fee is including production & placements costs.

CAR PARK BARRIER ADVERTISEMENT Would you like to catch the visitors’ attentions the minute they arrive on-site and would you like them to remember your brand when they leave? A very effective way of reaching this goal is barrier advertising.

This promotional item can be placed on all multi-storey car park barriers.

Size variable Fee 1 6,145.- per package (10 barriers) Fee is including production & placements costs.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Print advertisement

METSTRADE 2017 CATALOGUE Digital version sent out 3 weeks before the show to 35 000 registered marine professionals. Print version will be available to all visitors and exhibitors at METSTRADE and Super Yacht Pavilion.

ADVERTISING OPTION 1 Digital and Print advertising

Print Format + Digital Ad DPS FULL PAGE 1/2 PAGE HORIZONTAL 1/2 PAGE VERTICAL

1 7,520.- 1 4,835.- 1 2,515.- 1 2,515.-

Print Ad + Digital AD Print Ad + Digital AD with embedded with embedded animation audio/video 1 8,090.- 1 5,510.- 1 3,185.- 1 3,185.-

Dimensions Height x Width

1 8,840.- 238x346mm 1 5,960.- 238x176mm 1 3,635.- 102x150mm 1 3,635.- 210x 72mm

ADVERTISING OPTION 2 Special guaranteed ad positions Book a guaranteed, facing editorial, right hand page position, on p,3, 5, 7, 9 or 11 for only 10% extra on top of full page price.

Fee: 5 5,320.-

ADVERTISING OPTION 3 Bound-in insert Maximum of two special two-sided bound inserts on thicker paper. The Catalogue will naturally open on the advertisement.

Fee on Application

Print advertisement

ADVERTISING OPTION 4 Become an exclusive METSTRADE Catalogue sponsor (maximum of three) • Company logo at the foot of the page in the A to Z section – linked on the digital version • Catalogue Sponsor logo on all METSTRADE Catalogue Dispensers • Highlighted company details in Catalogue • Full page in Catalogue • Possibility of free embedded video on advertisement in the digital edition • Logo will appear opposite the METSTRADE Catalogue front cover on the Digital Version • Button banner on www.ibinews.com and www.metstrade. com (from date of booking up to start of show) • Logo in pull out floor plan. Distributed with the October edition of IBI BEFORE the show and then in the METSTRADE Catalogue DURING the show • Logo and arrow pointing to Sponsor Stand on giant floor plan posters located at main entrances to Show Halls

ADVERTISING OPTION 5

Fee: 5 10,000.-

Fee on Application

The ‘METSTRADE Daily’ newsletter • Two ad spots available per day • Ads appear on front and back of sheet for maximum exposure • Distributed daily to all exhibitors + thousands of copies for visitors too • Includes advertisement in METSTRADE Catalogue as well

For more information about the show catalogue contact our Media Solutions department or IBI magazine: Philip Pereira Commercial Director Tel: + 44 7866462577 E philip@ibiplus.co.uk Philippa Drysdale Advertising Director Tel: + 44 7511121833 E philippa@ibiplus.co.uk

Media Packages

DISCOUNT

3 1,220.-

MEDIA PACKAGE GOLD (MAX. 2 AVAILABLE)

Set of two Billboards Advertorial space in METSTRADE newsletter Banner on the METSTRADE website (50,000 views) Set of two Floor graphics 2x2 meters  Highlighted exhibitor on homepage METSTRADE website (Logo) for two months Normal price 1 12,165.Package deal 3

10,945.DISCOUNT

MEDIA PACKAGE SILVER (MAX. 5 AVAILABLE)

3 560.-

Banner in aluminum frame 5x2 meters (one-side branded) Logo next to company name in the digital exhibitor list Advertorial space in METSTRADE newsletter Normal price 1 7,995.Package deal 3

7,435.-

DISCOUNT

MEDIA PACKAGE BRONZE

3 277.-

Set of two Floor graphics 1x1 meters Set of three triangular shaped signs (9 A-0 posters)  Banner on the METSTRADE website (25,000 views) Logo next to company name in the digital exhibitor list Normal fee 1 5,472.Package fee 3

5,195.-

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Upgrade your Shell Scheme RAI Amsterdam offers various choices to add to the construction of your stand. We would like to inform you about the possibilities to upgrade your shell scheme stand by using graphics.

For the METSTRADE and Marina & Yard Pavilion we offer two types of graphics. The full color print on canvas and the full color print on wall panel.

For the SuperYacht Pavilion we offer the full color print on flanel.

Please contact exhibitorservices@rai.nl to receive more information or visit our webshop via www.rai.nl/es.

Live from June 2017.

FOR MORE INFORMATION, PLEASE CONTACT MEDIASOLUTIONS@RAI.NL OR CALL: +31 20 549 3220

Contact

Create unique visibility by sponsoring exhibition activities or launch a new marketing concept developed for your company and brand.

Sales Manager Media Solutions Isabel Rotermundt i.rotermundt@rai.nl or +31 (0)20 549 3220 All rates listed in this brochure are available for exhibitors of METSTRADE 2017.

Price changes, spelling and typesetting errors are reserved.