RAI Amsterdam - Sustainability Report 2014

sustain ability report // 2014

Every year RAI Amsterdam BV publishes a report on its results and main developments in the field of Corporate Social Responsability (CSR).

This Sustainability Report 2014 follows the directives of the Global Reporting Initiative, and RAI Amsterdam BV considers that level B applies here. This report is intended for all stakeholders as well as anyone with interest in RAI Amsterdam's sustainability policy.

Table of content . . . . . . .

1. Introduction

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Our management about CSR

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Our CSR policy

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About RAI Amsterdam

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Creating a great environment to meet

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Well-being: key results

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2. Key results 2014

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Environment: key results

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Communities: key results

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3. Improving well-being

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Well-being: key results

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Committed employer

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Charities

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Resident relations

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4. Reducing environmental impact

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Introduction

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Introduction

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Environment: key results

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Reducing fossil fuels

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Reducing emission

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Leader in waste management

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Progress in water usage

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Mobility

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Cleaning

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Certification & external recognition

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5. Empowering communities

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Communities: key results

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Sustainable content at events

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Internal and external CSR visibility

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Increasing our responsibility

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Sustainable catering

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Increasing sustainability together

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Supporting sustainable events

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Client relations

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Introduction

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Longterm engagement

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6. Horizon

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7. Appendices

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GRI table

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8. Colophon

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1 INTRODUCTION

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Our management about CSR Sustainability is important to RAI Amsterdam. As an ambitious company, we have been working on creating an environmentally friendly environment for successful meetings since 2008. By 2017 we aim to be one of the frontrunners in the field of sustainability in the conference and event industry in Europe.

In the past year we have taken more major steps towards realising our goal, including starting the renovation of our climate control system. Meanwhile, our recently completed Amtrium building is the first Breeam Excellent-certified exhibition and conference building in Europe.

“Creating a great environment to meet�

This report provides information on the results achieved, the challenges faced, the opportunities for improvement, and much more besides. We look forward to sharing our vision on CSR with you.

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Hans Bakker CEO RAI Amsterdam

Which sustainability trend appeals to you most?

Energy savings. After all, the less energy you consume, the less needs to be generated.

Which sustainable opportunities do you see for the RAI? Communicating the sustainability message as a company and in various ways during exhibitions in the RAI. Our recently announced partnership with the independent environmental organisation Natuur & Milieu can be a great help in this regard.

What does ‘creating a great environment to meet’ mean to you?

A place where you can be sure that every effort is being made to create a more sustainable world. This is what we try to do at RAI Amsterdam in all the areas relevant to ourselves, our clients and our visitors.

In your opinion, where does the strength of (sustainable) connections lie?

In all forms of relation management with our stakeholders.

What is the greatest sustainability challenge that RAI Amsterdam faces?

That, in time, we can be sure that we fully meet all the basic conditions for sustainability we have set for ourselves in the areas we have defined.

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Jan van den Bosch Director of RAI Convention Centre

Which sustainability trend appeals to you most?

Public-private partnerships: great things can be achieved when companies, municipalities and regions join forces in the field of sustainability.

Which sustainable opportunities do you see for the RAI? We have set up the organisation and determined our strategy; now we need to realise the opportunities. We are still only at the beginning of what is possible. We have already made great progress in technology, with issues such as municipal heating and efficient electric cooling where we have switched to 100% sustainable energy

What does ‘creating a great environment to meet’ mean to you?

Creating a climate internally in which people propose initiatives, and making those initiatives visible externally so that they can be utilised by our stakeholders.

Constantly aiming for improvement where doing what we can, where we can.

In your opinion, where does the strength of (sustainable) connections lie?

In cooperation; with employees to realise goals and celebrate successes; with external parties – such as the Zuidas Green Business Club – to realise and enrich sustainable initiatives.

What is the greatest sustainability challenge that RAI Amsterdam faces?

We want to offer a sustainable alternative for each product over the coming years. While we are heading in the right direction, it would be even better if the sustainable products would be on the top of our clients’ wish list as well!

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Ids Boersma Director of RAI Exhibitions

Which sustainability trend appeals to you most?

The circular economy: once that is embedded in society, great progress can be made and we can truly contribute to a better world.

Which sustainable opportunities do you see for the RAI? Increasing the sustainability of events. Both in terms of content, where innovation and sustainability play a prominent role, and in raising awareness among visitors and exhibitors of the choices they make (footprint). We can and must help them do so; from energy consumption to sustainable procurement.

What does ‘creating a great environment to meet’ mean to you?

Creating a moment or platform that enables people to achieve success. Facilitating connections that enable exhibitors and visitors to make contact, do business, share innovations and ideas, and have meaningful conversations.

In your opinion, where does the strength of (sustainable) connections lie?

We are successful if our exhibitors and visitors come up with ideas and discover innovations which they can realise and would like to implement themselves. There is nothing better than sustainable choices that were inspired in and by the RAI.

What is the greatest sustainability challenge that RAI Amsterdam faces?

Continous effort to be a frontrunner and compose a sustainable range for our clients while striving to maintain our margin at the same time.

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Our CSR policy RAI Amsterdam is contstantly searching for ways to innovate and improve around all kinds of issues. In 2013 a complete and elaborate long term CSR strategy was formulated. A strategy that helps lift CSR within our organisation to new heights. Within the new CSR strategy we looked at how to organise ourselves to become future-proof and how to effectively contribute to creating shared value. Value for our stakeholders and our organisation.

“RAI Amsterdam aims to be one of the frontrunners in the field of sustainability in the conference and exhibition industry in Europe in the next five years�

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About RAI Amsterdam RAI Amsterdam is an international exhibition and convention organisation. We aim to bring together, connect and inspire people by organising and facilitating meaningful encounters.

Mission and strategy Our mission: 'Inspiring people' All RAI Amsterdam’s activities ultimately revolve around our guiding principle of inspiring people. We believe in the power of connection and aim to create the best possible conditions for inspiring encounters. Whether it is an exhibition for the general public, a large conference, an international trade exhibition, a dance event or a theatre show, in everything we do, this essence – inspiring people – remains central.

Strategy: 'enhancing the value of encounters’ RAI Amsterdam provides added value for its visitors by bringing them together in an inspiring environment. In doing so, we contribute to successful business, memorable events, pleasant evenings or any other goal that connects our guests. This is why RAI Amsterdam’s strategy is designed to enhance the value of meetings, in all their many aspects.

RAI Amsterdam’s aim – bringing people together and inspiring them – has remained the same since the first exhibition, which was held over 120 years ago. The manner in which RAI Amsterdam achieves this is fine-tuned to the wishes and requirements of the visitors of today and tomorrow.

Company RAI Amsterdam has two divisions which work on the realisation of its strategy.

Convention Centre The RAI Amsterdam Convention Centre is an innovative, sustainable and cost-efficient building complex, situated in an easy-to-reach location at a relatively short distance from the city centre. The convention centre accommodates around 500 events and 1.6 million visitors every year.

Employees: hospitality first Whether it involves a meeting of five people, 50,000 conference delegates or 250,000 exhibition visitors, RAI employees are proud to contribute their experience and expertise, providing a wide range of services and products which ensure a hospitable welcome. It is thanks to the professionalism of our employees that all the requirements of our clients are met to their complete satisfaction.

Multifunctional building complex The strength of the convention centre lies in its multifunctional character, which allows the RAI to switch quickly and flexibly between the widest possible range of uses. As a result the weighted average effective occupancy rate of the RAI Amsterdam Convention Centre is one of the highest in Europe.

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The Convention Centre is situated on the edge of the city centre and has its own train and metro station. A second metro station, connected to the North/South metro line, is expected to open in 2017. Visitors can travel from the Convention Centre to the main hall at Schiphol Airport or the historic centre of Amsterdam in less than ten minutes.

Exhibitions: organisation and operation of RAI exhibition titles Around half of the turnover of RAI Amsterdam is related to RAI-organised events. The RAI Exhibitions division develops and operates our exhibition titles. In total it organises 25 consumer and trade events, both Dutch and international. These events largely take place in Amsterdam, but some are organised elsewhere in the Netherlands and abroad.

Strong international position Retaining a clear focus on first-class events and our knowledge of markets and target groups, RAI Amsterdam has exhibition titles in five sectors in which it is a global market leader. These sectors (and exhibition titles, respectively) are: professional cleaning (ISSA/INTERCLEAN), remanufacturing (ReMaTec), traffic technology (Intertraffic), the maritime sector (METSTRADE), and water technology (Aquatech). The various international exhibitions and conferences organised by third parties in RAI Amsterdam Convention Centre, as well as the spin-off exhibitions organised by RAI Exhibitions in China, Mexico, Turkey and the US, also contribute to our strong international position.

Physical and virtual meetings In addition to physical meetings at events, RAI Amsterdam also facilitates virtual encounters beyond the event itself. This enhances the reach of exhibitions and conventions and allows the continuation of contacts between target groups and communities outside of event dates.

Stimulating city and society RAI Amsterdam stimulates the economy in the city and region. Hotels, restaurants, museums, transport companies, suppliers and the airport benefit from the large number of exhibitors and visitors who visit the city due to the (often international) exhibitions, conferences and events. The economic value of RAI Amsterdam to the Amsterdam metropolitan region was reassessed in late 2014, showing a

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further increase over recent years. RAI Amsterdam was found to generate a total turnover in the Amsterdam region of over 600 million euros as well as 7,000 jobs on a full time basis.

Corporate Social Responsibility (CSR) is an integral part of the policy of RAI Amsterdam. Our CSR approach has received international recognition with the most prestigious sustainability certificates. The progress made in the 15 CSR policy areas is reported annually in a separate sustainability report.

Shareholders RAI Amsterdam has two shareholders: the RAI Association and the City of Amsterdam.

The majority shareholder (75%) in RAI Amsterdam is the RAI Association, the trade association for manufacturers, importers and wholesalers of mobility-related products such as cars, trucks, bicycles and trailers. The association has 500 members.

The involvement of the association with RAI Amsterdam has a long history as the bicycle industry started organising an annual trade exhibition in Amsterdam in 1893. The name RAI, which stands (in Dutch) for ‘bicycle and automotive industry’, was developed several years later when the automotive sector joined.

The remaining shares are owned by the City of Amsterdam (25%), the participation of which dates back to 1956 and has an economic background.

Personnel RAI Amsterdam employs around 400 people (around 375 FTEs). Approximately half of these have a commercial position, 40% an operational role and 10% are in management. Temp workers are also deployed for specific events. The RAI has a fixed pool of around 300 regular flexible workers and employs some 3,000 temps a year.

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2 KEY RESULTS 2014

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Creating a great environment to meet Overall long-term approach ‘Creating a great environment to meet’ is an overall long-term approach in which we link our business strategy to our CSR ambitions.

Through sustainable innovation, we create shared value for our stakeholders and ourselves, and build on a future full of new experiences, opportunities and meaningful moments that truly matter.

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Well-being: key results Well-being: key results 2014

Internal stakeholders

Employee satisfaction score increased to 7.9

Top Employer 2015 certificate received

Green Lunch organised for employees

Potential employees

Employment prospects for young people improved: preparation of Youth Work Agreement

Young people with a disability provided opportunities to train and work at RAI Amsterdam: Occupational Analysis pilot project together with the Employee Insurance Administration (UWV)

Local residents

Neighbourhood residents invited to look behind the scenes of dance event Valhalla 2014

Charities

AMREF Flying Doctors: Clean water, healthy Maasai in Kajiado.

Emma Children’s Hospital Foundation: support for the ‘metamorphosis’ project and construction of children's restaurant.

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Environment: key results Environment: key results 2014

Energy, gas & emissions

50% reduction in CO2 emissions on heating of buildings due to connection to Nuon municipal heating

Switch to electric cooling: placement of first 4.5 MWh cooling machine, min. 8x better yield

12% more efficiency from 1,632 solar panels than estimated

Installation of seven new speed doors to prevent energy losses

Formulation of Energy Master Plan to secure the policy

25% reduction in CO2 emissions

Water

9% savings on water use compared to 2013

Installation of new water loop system under the halls concluded; rinsing of pipes (against legionella) no longer necessary

Use of grey water applied in RAI Amtrium greenhouse

Mobility

22,500 parking places at new P+R location P1 RAI

Green light for construction of multifunctional parking garage

Certification

Preservation of triple gold status: EarthCheck Gold, Green Key Gold, AIPC Gold

4 star BREEAM design certificate for new buildings (Excellent) for Amtrium

ISO-20121 gap analysis (sustainable events)

Cleaning

Open feedback sessions with (window) cleaning personnel

Waste

100% waste recycling = Zero Waste (0% landfill)

Participation in Plastic Challenge in cooperation with Green Business Club Zuidas

Optimisation of internal waste process: 20% more separation of internal waste

New insights into residual waste

Development of Green Organiser Manual

Sustainable Energy Sources Less electricity (and all of it renewable) was used in 2014 compared to 2013. This is the result of implemented energy conservation projects and the now fully operational solar panels

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Sustainable Heating Purchase The switch to district heating significantly reduced the consumption of natural gas. The transition to electric cooling and the installation of speed doors also made for lower consumption in 2014. In addition, we had a mild winter.

Waste production Since 2007 we have reduced our waste volume by 22.3 per cent. The year 2014 was a busy exhibition year, and as a result, the waste volume increased in absolute terms.

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Waste Separation Percentage This concerns the percentage of waste separated within RAI Amsterdam. Separation is carried out by waste collection partner Icova, and resulted in 21% residual dry mass in 2014. This residue is eventually completely recycled, meaning we ultimately have zero waste.

Water Usage We made good progress compared to 2013, with a reduction of 9%. This continues the downward trend.

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Communities: key results Communities: key results 2014

Event

Sustainable initiatives & content at exhibitions, such as the Huishoudbeurs, Horecava, Intertraffic and Green Buildings

content

2014

Launch of new sustainable trade exhibition: GreenTech

Test and launch of InnovationLAB platform

Procurement

Audit of four suppliers

A list of sustainable criteria for suppliers

Range

Sustainability training for account managers

A sustainable alternative for all product groups

Catering

Training banqueting employees

Increasing the sustainability of the personnel restaurant range

CSR visibility

A new motto for the sustainability policy: ‘Creating a great environment to meet’

Intensive communication related to the construction of the RAI Amtrium sustainable conference and office building

PR related to obtaining certificates from EarthCheck Gold, Green Key Gold and AIPC Gold, IMEX/GMIC Green Supplier Silver Award

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3 IMPROVING WELL-BEING

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Introduction By ‘well-being’, RAI Amsterdam means the welfare of people in non-material terms. To improve well-being, we focus on creating social value for both internal and external stakeholders. RAI Amsterdam has been connecting people since 1893, and as such, occupies a central space in society.

We invest in connected and involved employees who actively work on creating a sustainable and inspiring environment.

We create a safe, welcoming environment for all those with business or social involvement in RAI Amsterdam or its activities.

We take part in the local community by making structured investments in social return.

Ambition In 2017 RAI Amsterdam is one of the frontrunners of all European convention centres in offering an attractive, sustainable working environment.

Key objectives We invest in connected and involved employees who actively work on creating a sustainable and inspiring environment.

We create a safe, welcoming environment for all those with business or social involvement in RAI Amsterdam or its activities.

We take part in the local community by making structured investments in social return.

RAI Amsterdam as a committed employer RAI Amsterdam aims to actively and visibly contribute as an employer to the welfare and well-being of current and future employees. We consider this to be part of our social responsibility, actively pursuing a sustainable HR policy focused on well-being, vitality and a healthy lifestyle for our employees.

RAI employees feel strongly connected to the company. Programmes such as the ‘new way of working’ (Het Nieuwe Werken) and RAI Vitaal give a boost to workers and visibly contribute to a good overall dynamism and sense of pride.

At the same time, as an employer we ensure that we are part of the local community. Structured investments into social return are made with respect to:

The role of RAI Amsterdam as an approved teaching company Helping people with difficulties joining the labour market Reducing youth unemployment

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RAI Vitaal Via our ‘RAI Vitaal’ programme, RAI Amsterdam promotes actions that lead to awareness of the importance of health and encourage employees to join. In 2014 we developed a series of resources for employees that focus on:

health & fitness improving job satisfaction finding a good balance between work and personal life prevention of stress and absenteeism

Some 42 employees have undergone the Health Check in 2014, and nearly 100 people followed one of the workshops. The vitality programme is highly appreciated by participants.

New working methods The goal of the so-called ‘new way of working’ (Het Nieuwe Werken) approach is to create an environment in which we are better able to realise our goals, get the best from our employees, talents and potential, and improve customer focus and satisfaction. In short ‘working together to create a more effective working environment!’

'New way of working' Area

Approach

Management & space

We provide result-oriented management with space for and reliance on employees taking their own responsibility. Cooperation is based on an optimal realisation of client needs and personal development.

Learning capacity

Working together in a smarter way by providing and receiving feedback and by learning from each other. We constantly improve and develop ourselves through the exchange of knowledge and experience, both online and offline, throughout the RAI.

Flexible working

We work together effectively in a flexible work environment in which we create meaningful encounters. We make agreements on how and where we work together most effectively, independent of time and place.

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Well-being: key results Well-being: key results 2014

Internal stakeholders

Employee satisfaction score increased to 7.9

Top Employer 2015 certificate received

Green Lunch organised for employees

Potential employees

Employment prospects for young people improved: preparation of Youth Work Agreement

Young people with a disability provided opportunities to train and work at RAI Amsterdam: Occupational Analysis pilot project together with the Employee Insurance Administration (UWV)

Local residents

Neighbourhood residents invited to look behind the scenes of dance event Valhalla 2014

Charities

AMREF Flying Doctors: Clean water, healthy Maasai in Kajiado.

Emma Children’s Hospital Foundation: support for the ‘metamorphosis’ project and construction of children's restaurant.

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Committed employer RAI Amsterdam: Committed Employer RAI Amsterdam aims to actively and visibly contribute as an employer to the welfare and well-being of current and future employees. We consider this to be part of our social responsibility, actively pursuing a sustainable HR policy focused on wellbeing, vitality and a healthy lifestyle for our employees.

RAI employees feel strongly connected to the company. Programmes such as the ‘new way of working’ (Het Nieuwe Werken) and RAI Vitaal give a boost to workers and visibly contribute to a good overall dynamism and sense of pride.

At the same time, as an employer we ensure that we are part of the local community. Structured investments into social return are made with respect to:

The role of RAI Amsterdam as an approved teaching company Helping people with difficulties joining the labour market Reducing youth unemployment

Working on the Future As we believe it is important to play a role in educating students for the labour market, the RAI welcomes some 90 trainees a year. Our own trainee bureau, which is manned by a trainee under the guidance of our recruiter, focuses on the following, among others:

recruitment procedures contact with educational institutions requests for tours

Over 800 students took a tour of the RAI in 2014.

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Social return for the city of Amsterdam We aim to generate more social return for the city of Amsterdam. A Sector Plan we developed has allowed us to offer a number of concrete projects to provide better opportunities to people with poor job prospects and young unemployed people.

Main campaigns in 2014

Improving job prospects for young people: Youth Employment Agreement (preparation) Pilot project in collaboration with the Employee Insurance Administration (UWV): training young people with a disability to work at RAI Amsterdam

Approved Teaching Company RAI Amsterdam is a recognised work-based learning company and provides traineeship places (vocational learning track or BBL) at levels 3 and 4. A master-apprentice programme is deployed within the technical service, which aims to boost:

1. the growth of young technicians with a view to future replacement 2. support for older people with reduced physical capacity

BBL students can complete a two-year course within this programme, after which they get a permanent contract.

Partnerships with Training Institutes RAI Amsterdam seeks to establish close links between work and education, and cooperates with relevant training institutes to this end.

The benefits are:

Encouraging the connection between study and work Giving a substantial boost to training Reinforcing the image of RAI Amsterdam as an employer in the labour market

We launched three structural partnerships with:

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Amsterdam University of Applied Sciences (HvA) Stenden University of Applied Sciences in Leeuwarden VMBO College Zuid (the ROC located opposite RAI Amsterdam)

We are proud of our partnership with the Amsterdam ROC VMBO College Zuid, where ‘RAI Hospitality’ has been included in the curriculum since 2012. In 2013-2014 we completed the first programme with 40 students. It consisted of a guest lecture, several courses in hospitality, a tour of the RAI and a practical internship in the RAI during the Huishoudbeurs exhibition.

Tackling Youth Unemployment In 2014 we made the preparations required to sign the Youth Employment Agreement in 2015. RAI Amsterdam is willing and able to play an important role in increasing opportunities for young people at work.

Improving opportunities for young people Improving opportunities

achieved

Deployment of temps & training:

Offering around 90 traineeships per year. Dedicated traineeship office.

basic training, e.g. hospitality training or a traffic controller

Traineeships at HBO (Higher Vocational Education) and MBO

diploma.

(Intermediate Vocational Training) levels in the forms BBL (vocational learning track), BOL (vocational training) and combined.

Apprenticeship programme within our technical

Training of trainees: e.g. job applications, personal branding, time

dept.: BBL students take two-year training courses and

management, MS Office skills.

receive permanent contracts upon completion.

Tours (10-12 per year) for both HBO and MBO students:

‘DiscoverRAI’ initiative for trainees: one day spent in another department

750 to 1000 students per year.

to acquire knowledge and develop other skills.

RAI Hospitality project at Amsterdam ROC: lessons

RAI Discovery at start of traineeship: day of introduction to RAI

based on RAI e-modules, tour and lecture, and hospitality

Amsterdam.

training. Forty students spend three days working with the Service Team of the Huishoudbeurs.

Temporary workers In addition to the permanent employees, we employ some 3,000 unique temporary workers on an annual basis. These temps are needed due to the dynamic work pattern of our services. They are employed in the framework of partnerships with temping agencies and are often the first faces visitors see.

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Temps are welcomed to a dedicated Hospitality Crew Centre. The goal of the temporary employment policy of Amsterdam RAI is to realise and secure activities that focus on attracting and retaining sufficiently motivated and competent temporary employees whenever they are needed.

Participation Act Pilot project in cooperation with the Employee Insurance Administration (UWV): young people with labour limitations receive training for work at RAI Amsterdam.

RAI Amsterdam has investigated the possibilities to allow young people with occupational imparement to receive training for work at the RAI. In 2014, research was conducted by the UWV on opportunities for this target group. Labour analyses were carried out at the Banqueting department and the Hospitality Crew Centre (HCC). It was found that these departments had plenty of work suitable for people with occupational disabilities.

RAI Amsterdam and UWV have joined forces to further implement an action plan that aims to provide opportunities for young people with disabilities to train and work at RAI Amsterdam in 2015. RAI Amsterdam plans to use the experience gained in this project to provide structurally suitable job opportunities in the future for jobseekers from the group targeted by the Participation Act. UWV aims to use its expertise and legal instruments to help achieve this objective.

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Charities Our permanent partners are AMREF Flying Doctors and Emma Children’s Hospital. With these organisations we aim to establish a partnership that has added value. In addition to donating funds or organising creative fundraising events, we also support them with knowledge, facilities or employee input during our exhibitions.

AMREF Flying Doctors: Clean water, healty Maasai in Kajiado We started a new clean water project in cooperation with AMREF Flying Doctors. Lack of knowledge about hygiene and clean drinking water causes many diseases, especially among pregnant women and young children. Located in Kajiado, Kenya, inhabited principally by the Maasai people, this campaign aims to improve access to clean water and reduce water, sanitation and hygiene-related diseases.

The project will help give 50,000 people access to safe water and around 16,500 to sanitation facilities.

A sum of €210,102 has been raised for AMREF Flying Doctors since 2005

Support Emma Children’s Hospital Foundation For its Dutch exhibitions, the RAI has chosen the Support Emma Children's Hospital Foundation as its permanent partner since 2005.

The cooperation was prompted by our commitment to the local area and the social role that we play here. The charity raises funds for the Emma Children's Hospital which used to ensure the development of healthcare in the long term and enable innovative treatments.

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In recent years, RAI Amsterdam has specifically targeted support for two projects that improve the quality of the young patients’ hospital stay:

1. Metamorphosis Emma Children’s Hospital is working on a care innovation process called ‘metamorphosis’, which includes a complete renovation in which care and accommodations will be aligned with the various stages of child development. This allows children to feel as well as possible despite their illness or treatment.

2. Emma Children’s Hospital children’s restaurant A large new ‘street’ will be established through the new Emma Children’s Hospital, on which the new children's restaurant will be situated. The idea of the children's restaurant is that the food can be picked up at a buffet and then eaten almost anywhere. The restaurant is a cosy, fun place where children and their parents, family and friends can get something tasty without needing to go to another floor.

A total of €192,342 was collected for Emma Children’s Hospital Amsterdam since 2005.

Fundraising Campaigns During own Exhibitions

Horecava: 5000 kg leftover food from exhibitors collected for the Food Bank.

Huishoudbeurs and Negenmaandenbeurs: sales of ‘Blond mugs’ for Emma Children's Hospital (Fundraising: € 13,976).

Cardboarders at Horecava 2014 Waste was given a second lease on life at Horecava 2014. Under the theme ‘Making more from waste’, cardboarders.com (supported by our waste handling partner Icova) collected cardboard from exhibitors. The cardboard was then used to create art: cardboarders.com made a life-size walking doll named ‘Bettie Serveert’. Exhibitors were also invited to have special 3D signs made from cardboard.

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HISWA & Plastic Whale Foundation In 2014, the HISWA boat show team again gave a stage to the Plastic Whale Foundation from Amsterdam. As the first professional plastic fishing company in the world with a mission to make the world's waters free of plastic, this initiative connects seamlessly with the HISWA concept.

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Resident relations Relationships with Local Residents We aim to maintain a good relationship with our surroundings and try to avoid inconveniencing our neighbours as much as possible.

We also involve the neighbourhood in specific activities, which significantly increase understanding. For example, prior to the ID&T dance event Valhalla in 2014, local residents were invited to come take a look behind the scenes of the event. Some 75 neighbours took us up on the offer, which was very well received.

We also maintain good contacts with the neighbourhood committee. If there are complaints from local residents despite our preventive measures, these are taken very seriously and followed up on in order to avoid repetition.

Noise Reduction The RAI noise map is an acoustic model commissioned in 2011 by the RAI. The recently improved version indicates noise pollution in decibels (dB(A)). The model estimates in advance the disruption that will be experienced by the neighbourhood during an event in the RAI and predicts whether a noise exemption permit needs to be requested. This ensures that preventive measures can be taken on time.

The noise map was used regularly in 2014, with eight events being tested for sound levels in advance. Four events required noise exemption permits. The other events were found to comply with the RAI’s environmental permit for noise disruption without needing an exemption and caused no disruption in the vicinity of the RAI.

Preventing Parking Issues In 2014 we received green light for the construction of a new multifunctional parking garage for 900 vehicles. The new garage will increase our parking capacity to the desired level of 4,000 spaces and facilitates large, international multi-day events. It will reduce the

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parking pressure around the RAI (by 900 cars) and create a buffer space for trucks. The building is expected to be ready for use in August 2016.

Preventing parking issues for neighbourhood residents The RAI is using neighbourhood officers to prevent parking issues for neighbourhood residents during the busiest event days (during multi-day events in which we use an external parking area). The officers are positioned on six strategic locations to ensure that only residents park in the local streets.

Employees and mobility RAI Amsterdam employees are stimulated to travel by (electric) bicycle or public transport. We offer them the following schemes:

purchasing a public transport card (from the NS) using RAI bicycles (loan bikes to reduce the use of cars in the city) e-bike or e-scooter scheme

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4 REDUCING ENVIRONMENTAL IMPACT

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Introduction By the environment we mean the quality of life for people, animals and nature. To reduce our environmental impact we focus on limiting the effect of our operations in the areas where our influence is greatest.

We continuously aim for smart and efficient processes and sustainable solutions & cooperation. We take responsibility for our activities and strive to make the environmental footprint of organising and facilitating events as small as possible. RAI Amsterdam helps clients (organisers and exhibitors) make events as sustainable as possible and encourages visitors to act in a sustainable way.

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Environment: key results Environment: key results 2014

Energy, gas & emissions

50% reduction in CO2 emissions on heating of buildings due to connection to Nuon municipal heating

Switch to electric cooling: placement of first 4.5 MWh cooling machine, min. 8x better yield

12% more efficiency from 1,632 solar panels than estimated

Installation of seven new speed doors to prevent energy losses

Formulation of Energy Master Plan to secure the policy

25% reduction in CO2 emissions

Water

9% savings on water use compared to 2013

Installation of new water loop system under the halls concluded; rinsing of pipes (against legionella) no longer necessary

Use of grey water applied in RAI Amtrium greenhouse

Mobility

22,500 parking places at new P+R location P1 RAI

Green light for construction of multifunctional parking garage

Certification

Preservation of triple gold status: EarthCheck Gold, Green Key Gold, AIPC Gold

4 star BREEAM design certificate for new buildings (Excellent) for Amtrium

ISO-20121 gap analysis (sustainable events)

Cleaning

Open feedback sessions with (window) cleaning personnel

Waste

100% waste recycling = Zero Waste (0% landfill)

Participation in Plastic Challenge in cooperation with Green Business Club Zuidas

Optimisation of internal waste process: 20% more separation of internal waste

New insights into residual waste

Development of Green Organiser Manual

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Reducing fossil fuels Energy Master Plan For many years we have been trying to reduce the use of fossil fuels (such as natural gas) to zero. This included investments in the following sustainable alternatives:

• generating solar energy (1,632 solar panels on the roof of Hall 8) • CHP (Combined Heat and Power system) below RAI Elicium, Auditorium and RAI Amtrium • using municipal heating • using 100% green electricity

We exert influence wherever we can. This mainly involves reducing our own energy consumption, and we have taken significant steps in this regard through the years. In 2014 we established the Energy Master Plan, one of the main goals of which is to switch from fossil fuels such as natural gas to sustainable energy.

Electricity Consumption 2014 We used less electricity in 2014 compared to 2013 as a result of implemented energy saving projects and the fully operational solar panels. However, our electricity consumption reduction compared to 2008 did not reach the intended level due to:

• an increased consumption of electricity by exhibitors (caused by digitisation) • the Elicium being taken into use • the purchase of new equipment (which use electricity instead of fossil fuels) and electric (internal) vehicles • an increase in the number of charging stations for visitors’ electric cars

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RAI Amsterdam took many energy-saving measures to halt the consumption increase. The (green) electricity consumption is expected to increase in coming years as a result of our switch from fossil fuels (natural gas) to electricity.

Focus on what we can influence Although it is difficult for us to modify the energy consumption of exhibitors, we take measures wherever possible – for instance in the range of products that we offer. Clients can, for instance, only buy energy efficient LED lighting for their stand from us. In the short term, we will also motivate other clients to switch entirely to LED, by charging the price difference to the RAI and thus removing the financial threshold for exhibitors.

Generating sustainable energy The roof of Hall 8 now contains 1,632 solar panels. The yield in 2014 was 12 per cent higher than expected, with the solar panels producing over 387,000 kilowatt hour. This resulted in a CO2 reduction of approximately 115 tonnes a year, which is equivalent to the consumption of 77 Amsterdam residences.

“The roof of RAI Amsterdam contains 1,632 solar panels�

Municipal heating instead of natural gas We have reconnected to Nuon municipal heating, which resulted in gas consumption being reduced by 17 per cent in 2014. We consider municipal heating to be a renewable energy source. The urban network uses the residual heat from the generation of energy in large power plants. In 2014 municipal heating enabled us to cut back our CO2 emissions by 1,500 tonnes, which is equivalent to the yield of around 15,000 solar panels.

At the end of 2015, a year sooner than planned, we will upgrade to a 12 MWh connection. This should result in a 95 per cent reduction in gas consumption. It also offers significant savings in gas consumption in the future, bringing us closer to the zero mark.

The switch to municipal heating resulted in significantly less natural gas consumption. The move to electric cooling and the installation of speed doors also reduced consumption in 2014, as did the mild winter.

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Speed doors for stable temperatures Open hall doors result in an unnecessary loss of heat and/or cold. Moreover, major temperature fluctuations and drafts are uncomfortable for exhibitors and visitors alike. With this in mind the RAI installed speed doors which ensure that heat stays in and temperatures remain stable. Seven additional speed doors were added in 2014.

Switch to Electric Cooling To cool the RAI complex we are switching in stages from gas absorption machines to electric cooling. This method no longer requires the use of natural gas and makes the cooling process at least eight times more efficient. In 2014 we installed the first cooling machine of 4.5 MWh. By the end of 2015 a total of 9.7 MWh in cooling capacity will be in place. This will result in a considerable reduction in gas consumption and a smaller CO2 footprint, while only requiring a minimal increase in (green) electricity.

Cooling in the right place To ensure we are cooling the right areas in the complex, we installed a water loop system (distribution network). Previously decentralised, we can now use the cooling network to extract cooling immediately where it is needed.

Finding solutions together with clients There are quick gains to be had in adjusting the starting temperature in the mornings in spring and autumn. In these periods, we start heating the halls during the night in order to get the areas to the desired initial temperature by morning. Cooling starts in the afternoon to compensate for the rising temperatures caused by the people and equipment in the halls. Organisers often agree to reduce the starting temperature by one degree, which represents savings for them and has less impact on the environment. In 2016 we will be starting the first tests during our own events.

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Reducing emission CO2 footprint

After the CO2 footprint was first established in 2011 and then recalculated in 2012 according to the GHG (Greenhouse Gas) protocol, the RAI’s CSR board decided in 2012 to only monitor this footprint for scope 1 and 2, i.e., situations in which the RAI has direct influence over the footprint.

By carrying out the calculation for the fourth consecutive year in 2014, we achieved more and better insight into the influence on the CO2 footprint of:

the RAI’s gas and electricity consumption the municipal heating the 1,632 solar panels on the roof of Hall 8.

RAI Amsterdam emitted over 25 per cent less CO2 in 2014 compared to 2013. This is in line with our goal to reduce the use of fossil fuels to zero. Major contributions involved:

the switch to municipal heating the switch to centralised and electric cooling a good yield from the solar panels the Green certificates (guarantees of origin), which provide insight into and transparency regarding the sustainable energy mix supplied to the RAI by Nuon.

In late 2014, 174 panels were installed on the RAI Amtrium. As of 2015, these will produce a yield of 43,000 KWh a year and a CO2 reduction of between 16 and 24 tonnes per year.

Making events CO2 neutral Organisers and standholders have the opportunity to make an event CO2 neutral by compensating for emissions via Groenbalans certified CO2 rights. The proceeds are invested in the development of sustainable energy projects worldwide. Organisers can use the CO2 Calculator to calculate the emissions of an exhibition or conference.

Noise The RAI noise map is an acoustic model commissioned in 2011 by the RAI. The recently improved version indicates noise pollution in decibels (dB(A)). The model estimates in advance the disruption that will be experienced by the neighbourhood during an event in the RAI and predicts whether a noise exemption permit needs to be requested. This ensures that preventive measures can be taken on time.

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The noise map was used regularly in 2014, with eight events being tested for sound levels in advance. Four events required noise exemption permits. The other events were found to comply with the RAI’s environmental permit for noise disruption without needing an exemption and caused no disruption in the vicinity of the RAI.

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Leader in waste management Waste management RAI Amsterdam has been a leader in waste management within the European conference and events industry for several years. We have been investing in innovative solutions to manage waste more efficiently since 2007.

Zero waste Waste collection partner Icova became fully responsible for the waste management process within the RAI in 2012. Since then, RAI Amsterdam and Icova have worked together on a Zero Waste trajectory, in which the main focal points are:

logistics manpower technology circular economy

A crowning achievement of our commitment since 2007 and of the partnership with Icova was reaching a recycling rate of one hundred per cent in 2013 and again in 2014. This crucial milestone allows us to emphasise our leading position in the European industry. By constantly searching for new solutions, we managed to achieve and maintain a recycling rate of one hundred per cent, meaning that none of our waste is deposited at the landfill (= 0% landfill). In other words: zero waste.

RAI Afval in beeld

Further steps regarding waste in 2014 New insights into residual waste Many competitors in the conference and event industry separate waste after the event (by and at the facilities of the waste processor).

Waste management at RAI Amsterdam starts by separating waste at our own premises. Our waste collection partner Icova then filters everything we were unable to separate ourselves. To compare our achievements to the rest of the sector, we changed our reporting method in 2014. If, like other parties in the industry, we measure the state of affairs after separation at the waste processor, it shows that only 21% of residual waste remains in dry form instead of 53%. This residual product is then fully recycled to achieve zero waste.

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Internal waste With a view to the ‘polluter pays’ principle, we studied our internal waste streams in 2013 (including those of in-house suppliers). The analysis revealed that internal waste is less well separated than waste produced during events.

On Sustainability Day 2014 we started collecting separated waste in our pantries. The employees were very willing to contribute. In addition we optimised the operational process in 2014: the cleaning company now works together with our waste collection partner Icova. This collaboration resulted in an improvement of 20 per cent within a month.

Mokum Mariteam - eco-cassettes In 2014 we used twice the number of eco-cassettes, which means a doubling of freight transported by Mokum Mariteam. This foundation transports waste via the Amsterdam canals by means of an electrically propelled vessel, which is an environmentally-friendly alternative to freight transport.

Waste reduction Since 2007 we have reduced our waste volume by 22.3 per cent. The year 2014 was a busy exhibition year, and as a result, the waste volume increased in absolute terms. The waste volume per exhibitor, however, was reduced in 2014. We believe that the following issues contributed to this trend:

sustainable advice on waste is an increasing part of consultative selling more red vests in the halls (increased surveillance by Icova environmental inspectors) improved sustainability among stand builders

Waste Lab and Green Business Challenge Waste Lab of Green Business Club Zuidas RAI Amsterdam is a member of the Green Business Club (GBC) Zuidas. The GBC Zuidas is an impact organisation focused on achieving concrete results by initiating and realising sustainable projects. Within this framework, members of various companies situated in the Zuidas district meet once every six to eight weeks in the so-called Waste Lab to share knowledge about waste and develop innovations.

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One of the initiatives resulting from the Waste Lab is a farm that grows mushrooms on coffee residue. Participants are encouraged by means of a short pitch to supply the farm with their coffee residue. Funding from the members of the Green Business Club has resulted in a small and flourishing sustainable company.

“One of the initiatives resulting from the Waste Lab is a farm that grows mushrooms on coffee residu” Participation in Green Business Challenge Young professionals compete in the GBC Zuidas Green Business Challenge in order to increase sustainability in the Zuidas district based on their own ideals. The first edition in 2014 showed that young professionals working together can really make a difference, and resulted in the Meatless Monday and Plastic Challenge teams.

Plastic Challenge RAI Amsterdam actively participated in the Plastic Challenge 2014 initiated by GBC Zuidas. For one week, all pantries in RAI Amsterdam contained special containers for plastic. During the weeklong Plastic Challenge, companies in the Zuidas district managed to collect 7,000 litres of plastic which was then turned into works of art by students from the Rietveld Academy. Since the Plastic Challenge many companies in the Zuidas district have started to separate their plastic waste.

Green Organiser Manual In November 2014 we concluded an analysis for the Commerce department. Among other things, the analysis indicates a future vision the waste management of our clients (organisers and exhibitors). In addition, the green light was given to writing a Green Organiser Manual that will explain how organisers can make the most of increasing event sustainability in the field of waste. Benefits include:

faster setup and breakdown (logistics) better separation and assignment to minimise costs most sustainable event results

The Green Organiser Manual should be finished in 2015.

Platform for waste during exhibitions During our own exhibitions we like to put the spotlight on waste via waste pilot projects and by providing external parties with a platform on the exhibition floor. This way we hope to make organisers, exhibitors and visitors more aware of waste and motivate them to become more sustainable. Examples include:

Cardboarders at Horecava 2014 During Horecava 2014 waste was given a second life. Under the motto ‘Making more from waste’, cardboarders.com and our waste partner Icova collected cardboard from exhibitors, which was then used to create art. Cardboarders.com made a life-size walking doll which they called ‘Bettie Serves’, and exhibitors had the opportunity to request special 3D signs from cardboard as well.

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Plastic Whale Foundation at HISWA 2014 In 2014 the HISWA exhibition team provided a platform for a charity that seamlessly fits into the HISWA concept. As the world’s first professional plastic fishing company, the Plastic Whale Foundation from Amsterdam was given the opportunity to present itself on the exhibition floor to share their mission to make the world’s waters free from plastic.

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Progress in water usage Water savings Compared to 2013 we made excellent progress in water savings with a reduction of 9 per cent; a continuation of the positive trend of previous years.

Pipe loop system saves water A major development is the finalisation of the installation of a pipe loop system for water under Halls 9, 10 and 11. Results included:

no more stagnant water no more risk of legionella no more rinsing of the pipes before use greatly reduced water consumption

A temporary connection is made from the loop for exhibitors who wish to have water at their stands in the halls.

Grey water A successful pilot to catch and use grey water was performed in 2013. Rainwater that was collected proved useful for:

cleaning the garages providing water for (currently only a few) toilets irrigating the green spaces surrounding the RAI

The capture of grey water was extended to the Amtrium in 2014, in which the water is used to irrigate the city greenhouse, among other things.

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Mobility RAI Amsterdam attracts over 1.6 million visitors every year. We aim to ensure that their visit is safe and efficient, and has minimal impact on the environment. Our focus is on preventing traffic congestion during setup days, encouraging alternatives to car transport, and limiting or preventing emissions, disruption and noise pollution.

Proactively stimulating the use of public transport to the RAI We offer our clients alternative transport to the car. By providing combination deals in partnership with Dutch railway company NS and the Amsterdam public transport company GVB, visitors receive discounts on transport to and from the RAI or, as was the case during IBC, free access to the metro, tram or bus upon presentation of their badge.

In 2014 the partnership with the NS was continued for 12 RAI-organised exhibitions. It allows visitors to travel from any train station in the Netherlands to the Huishoudbeurs, for instance, using an attractive combined train and admission ticket.

Depending on the event, between 10 and 30 per cent more people travelled to the RAI by public transport. Nearly two thirds of the public transport users were ‘extremely satisfied’ with the special offer.

“RAI Amsterdam allows visitors to travel from any train station in the Netherlands to the Huishoudbeurs, for instance, using an attractive combined train and admission ticket.”

New P+R location RAI Amsterdam became one of the new P+R locations in the city of Amsterdam in February 2014. Drivers can use our P1 garage to park their car on days without exhibitions, helping reduce traffic pressure in the city centre. In the first year, over 22,500 cars with an average of 2.5 occupants used our P+R location.

Facilitating the use of electric vehicles RAI Amsterdam stimulates and facilitates the use of electric vehicles and has had charging stations for electric cars for several years.

Five more were added in 2014, bringing the total number to 17.

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Using Taxi Electric for RAI guests For the transport of our own guests, we have made an agreement with Taxi Electric, a company which uses only electric taxis and therefore generates lower emissions of CO2 and particulate matter. An additional benefit of Taxi Electric is the company’s social policy, actively recruiting chauffeurs among people of 50 years and over.

Partnership with NS A partnership with NS aims to adjust the schedule of major maintenance on railways leading to Amsterdam when large events are taking place in the RAI. This prevents disruption and traffic issues and stimulates throughput.

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Buffering freight traffic We have established an external area outside the Amsterdam ring-road as a buffer location during exhibitions when busy setup and breakdown periods are expected. This means that arriving or departing traffic is directed to the external buffer area from the nearby roads. Here, the vehicles are registered and called to RAI Amsterdam one by one. This results in considerably less traffic around the RAI, a good traffic flow, less hindrance, lower CO2 emissions and greater efficiency.

Working with Mokum Mariteam A vessel with electric propulsion from Mokum Mariteam has been travelling the canals to RAI Amsterdam since 2011. As the waste transport is realised via the water, this is an environmentally-friendly alternative to freight traffic. It allows RAI Amsterdam to reduce road transport and traffic movements around the RAI and improve the air quality and noise pollution in the city centre. Each Mokum Mariteam vessel transport (including return freight) replaces the freight of five to six city trucks.

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Cleaning Cleaning In the Covenant for the (window) cleaning sector, RAI Amsterdam has established agreements to ensure good working conditions for its employees. The Covenant was further expanded in 2014.

Activities in 2014 drawing up an overview of cleaning products planning audits improving the cleaning process open feedback sessions

Improving the cleaning process In 2014 we looked at the following aspects of the cleaning process:

1. Improving services 2. Increase waste separation percentage in cleaning

In 2014 our cleaning partners started to work more closely together with our waste collection partner Icova, which resulted in a 20 per cent increase in internal waste separation.

Open feedback sessions As of 2013 we organise two annual feedback sessions for cleaning employees in addition to the regular meetings. In these sessions, we discuss items for improvement to both the cleaning company and RAI Amsterdam. Due to the positive results we also organised open feedback sessions for window cleaning staff in 2014.

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Certification & external recognition Recognition for our CSR programme RAI Amsterdam’s CSR programme is also recognised by external parties. In 2014, the RAI maintained its triple gold certification. We have obtained the following certificates:

EarthCheck Gold We were the first exhibition and conference in Europe (and only the second in the world) to achieve the EarthCheck Gold status.

EarthCheck is the world's leading sustainability certification in the business tourism sector. Click here for more information about the prestigious sustainability certificate.

AIPC Gold We also obtained the AIPC (International Association of Congress Centres) Gold Certificate. The RAI joins a group of 24 AIPC conference centres which represent this international certification in the domains of quality, facilities and social responsibility. For more information, see the AIPC website.

Green Key Gold In 2014 we once again won a Golden Green Key, the highest possible environmental standard for businesses in the tourism and recreation industry. The Golden Green Key is an objective certification for the sustainability programme of RAI Amsterdam. Click here for more information on Green Key.

BREEAM-NL The design for RAI Amtrium, our new multifunctional congress, conference and office concept, was awarded a four-star BREEAM design certificate for new buildings (Excellent). BREEAM-NL is an assessment method that determines the sustainability performance of buildings in the Netherlands. It is the first time that a conference centre in the Netherlands has achieved this sustainable recognition.

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ISO-9001 and ISO-14001 We have also been ISO-9001 and ISO-14001 certified since 2011. This confirms that we have systems for managing quality and the environment with structured processes. The focus is on meeting customer needs and environmental laws and regulations, and on continuous improvement.

Gap analysis for ISO-20121 (sustainable events) A quick ISO-20121 scan (for sustainable events) was carried out for the Marine Equipment Trade Show (METS) in 2013. In 2014 we performed a broader gap analysis at RAI Exhibitions for our own events. The gap analysis showed that the certification is, in principle, feasible for 2015 due to our existing ISO-14001 certification.

ITS – accessible buildings for people with disabilities While making RAI Amsterdam accessible to all is a major core value, dialogue with our stakeholders showed that the reachability and accessibility of our buildings for disabled people could be improved. As a result we invested in adaptations. In 2014, we performed activities such as adapting our disabled toilets (which already met the Building Decree) to the ITs standard . We expect to realise the ITs (Integral Accessibility standard) certification for the entire RAI complex in 2015/2016.

“RAI Amsterdam expects to realise the Integral Accessibility standard certification for the entire RAI complex in 2015/2016”

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5 EMPOWERING COMMUNITIES

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Introduction Empowering communities At the RAI we see community as the connections and relationships between people. Empowering communities involves a focus on organising and facilitating events that help connect and inspire people.

It results in new visions, ideas and developments in the market and society. By doing this we also strengthen our own position and allow our clients to achieve sustainable results, while at the same time creating spin-offs for our business environment.

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Communities: key results Communities: key results 2014

Event

Sustainable initiatives & content at exhibitions, such as the Huishoudbeurs, Horecava, Intertraffic and Green Buildings

content

2014

Launch of new sustainable trade exhibition: GreenTech

Test and launch of InnovationLAB platform

Procurement

Audit of four suppliers

A list of sustainable criteria for suppliers

Range

Sustainability training for account managers

A sustainable alternative for all product groups

Catering

Training banqueting employees

Increasing the sustainability of the personnel restaurant range

CSR visibility

A new motto for the sustainability policy: ‘Creating a great environment to meet’

Intensive communication related to the construction of the RAI Amtrium sustainable conference and office building

PR related to obtaining certificates from EarthCheck Gold, Green Key Gold and AIPC Gold, IMEX/GMIC Green Supplier Silver Award

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Sustainable content at events Relevant content for visitors In addition to an inspiring experience, RAI Amsterdam aims to offer its visitors relevant content. Sustainability or a focus on social issues is an important theme and increasingly part of the programme of RAI-organised events.

A selection of the initiatives:

Huishoudbeurs and Women inc The Huishoudbeurs is the largest and most popular annual event focused on women in the Benelux region. Every year it welcomes 250,000 visitors looking for a fun day out. In 2014 the Huishoudbeurs partnered with women’s network Women Inc. by offering the organisation a platform for an entire week. The mission of Women Inc. is to improve the position of women in the Netherlands.

Green Buildings 2014 Building Holland and Corporate Facility Partners (CFP) organised the Green Buildings 2014 conference with a focus on ‘Circular Buildings’. During the conference at the Sta@rt in Apeldoorn, various prominent speakers addressed the circular economy, the context of sustainability and the issue of what circular principles can mean for buildings.

GreenTech Healthy nutrition and well-being are crucial to the quality of life. A growing global population calls for sustainable production and the protection of scarce resources. Agricultural technology can make a substantial contribution in this regard.

The RAI has launched a brand-new international trade exhibition focused on the agricultural chain (horticulture and floriculture technology) in cooperation with trade associations AVAG and Fedecom. GreenTech aims to become the primary meeting place for all professionals in the industry and also includes the presentation of the Green Innovation Award for the best innovation. The first edition of GreenTech took place in June 2014 and attracted over 8,000 visitors.

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Horecava The Horecava is the national trade exhibition for the food service industry and the 2014 theme was ‘food waste’. After research carried out by Horecava showed that restaurants throw out substantial amounts of food, various initiatives were organised on the exhibition floor designed to prevent food waste.

Campaign: ‘Be a buddy to the Food Bank’

The number of people depending on the Food Bank is growing, and the organisers are therefore looking for a continuous influx of good food – food that would otherwise be wasted. With the ‘Be a buddy to the Food Bank’ campaign, the (local) Food Bank aimed to recruit (food, retail and hospitality) companies to donate their products. The Food Bank hosted a stand at the Horecava for four days.

Panel discussion

The INNOVEER Theatre was the setting for a panel discussion between prominent speakers about the (technical) possibilities of donating residual food from hospitality companies to the Food Bank.

The programming of the HOTEL theme world also regularly focused on energy and water waste, pollution and food waste. Every day highlighted one or more topics from ‘The Agenda for the Future, There is no Time to Waste’.

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Collection for the Food Bank

At the end of the Horecava event all remaining food that was still usable was collected for the Food Bank.

Puur theme world at Horecava

The PUUR theme world has become a recurring feature at Horecava, featuring food and beverage suppliers or manufacturers who provide honest products that are fresh, organic, sustainable, fair trade and healthy. The construction of the pavilion is fully recyclable.

ISSA INTERCLEAN Amsterdam Trade exhibition ISSA / INTERCLEAN Amsterdam is the world’s largest international exhibition for the cleaning sector. The exhibition offered the Stichting Nelis foundation a platform to bring an employment project for young people to the attention of the industry.

Stichting Nelis helps youngsters who find it difficult to enter the labour market by offering them reduced work training programmes, and finding them traineeships and jobs.

Intertraffic Amsterdam Intertraffic is the trade exhibition for infrastructure, ITS traffic management, safety and parking. The seminar programme was specifically focused on current ‘smart mobility solutions’ that result in:

fewer CO2 emissions less congestion increased traffic safety.

InnovationLAB Innovations and new developments are an important motivation for visiting exhibitions, and exhibitors often have plenty to report. RAI Amsterdam will be helping the industry present its news by means of a so-called ‘InnovationLAB’ concept, in which we work with renowned knowledge institutes such as TNO and 3TU (partnership between the three technical universities in the Netherlands). The InnovationLAB will have a prominent presence during various exhibitions. It was successfully launched and tested at three RAIorganised exhibitions in 2014, namely GreenTech, METS and Intertraffic Amsterdam.

Negen Maanden Beurs and PUUR Baby Plaza Visitors to the Negen Maanden Beurs come to learn about the latest trends in the field of babies and pregnancy. During the 2014 event, (prospective) parents were also presented with the PUUR Baby Plaza, which focused on sustainable baby products and featured various workshops, ranging from the use of natural paints to natural skin care for babies.

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Internal and external CSR visibility CSR visibility Sustainability is an integral part of how we do business, and therefore also of our communication. Some clients specifically request sustainability, while for others we have to make our efforts in sustainability and the benefits for them more visible.

CSR visibility policy In the CSR visibility policy field, various departments work together to make CSR more noticeable in the building for employees, clients and other stakeholders.

Below is an overview of some of our actions in this area in 2014:

A new motto for our sustainability policy: ‘Creating a great environment to meet’ CSR as one of the USPs in new international marketing campaign: ‘Be the mayor of the world’s most compact metropolis’ A new external CSR message integrated in all communication channels Publication of CSR Report 2013 and CSR film CSR Infographics in framed posters in building and CSR facts on 700 ‘RAI live’ screens during RAI events Contacts with stakeholders such as neighbourhood meetings (prior to dance event Valhalla) CSR is part of the RAI Insights trend report: ‘Future proof: How to translate trends into future proof events’ Communication related to gold certificates such as EarthCheck, Green Key and AIP Official commissioning of 1,632 solar panels on the roof in partnership with Nuon.

Sustainable link in mayor’s chain Sustainability is one of the unique selling points in the new international marketing campaign ‘Be the mayor of the world's most compact metropolis’, in which RAI Amsterdam allows international event organisers to be a temporary ‘mayor’ of Amsterdam.

Each link in the mayor’s chain represents a key element of what the RAI offers to help organisers make their event successful: the Netherlands, Amsterdam, accessibility, knowledge & network, ROI, a flexible configuration, services, meaningful experiences, innovation and sustainability.

Organisation of RAI-lation Day All suppliers of the RAI had the opportunity to present themselves to the RAI employees during the special RAI-lation Day and many took the opportunity to do so. It was an ideal chance to come into contact with the users of their products or services and receive feedback.

Sculptures in front of the RAI The square in front of RAI Amsterdam was brightened up with six colourful sculptures in 2014, artworks designed to contribute to a more pleasant living environment for neighbourhood residents and visitors alike. The series of sculptures in painted aluminium were unveiled in the presence of the artist and over 150 guests and residents during a festive occasion.

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RAI Amtrium The Scheldeplein square (on the right hand side of the RAI complex) now accommodates a brand-new multifunctional and sustainable conference and office building which unites exhibition, conference and office functions. The construction of the Amtrium building involved wide and intensive communication with the various target groups and further strengthened the sustainable reputation of RAI Amsterdam.

Four-star BREEAM-NL Excellent level (BREEAM-NL: the assessment method for the sustainable performance of buildings) Vertical greenhouse for ‘city farming’ Greenhouse also functions as an air filter Thermal storage underground 174 solar panels on the roof Mirrors for daylight experience deep into the building Passive blinds (no cooling of irradiation necessary) Water for greenhouse collected on own roof All LED lighting.

A surprising detail in the sustainable design is the large vertical greenhouse which is being used for urban farming. Vegetables, herbs and edible flowers are grown for use in the company restaurant and in the new restaurant ROAST ROOM Amsterdam.

The realisation stage focused on the construction site layout, the logistic system, energy monitoring, the use of raw materials and good contacts with our neighbours. In addition to the design certificate, we also obtained the BREEAM-NL delivery certificate for new buildings. RAI Amtrium was opened in June 2015.

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Increasing our responsibility Procurement Step by step we are trying to increase our responsibility with regard to procurement. In 2014 we realised the following activities:

Audits for (sub)suppliers We performed audits for four suppliers, divided into three sessions: initial, central and final. The new hospitality supplier (based on the tender in 2013) was included in the audit.

We have found that many of our Top 20 suppliers find it hard to answer our questions about sustainability. It is especially difficult and sometimes even impossible for smaller suppliers in the chain to meet our requirements.

Challenges for purchasing and selecting our range:

It is difficult to draw up a uniform definition for what is or is not sustainable Smaller sustainable suppliers have limited capacity. Due to our strong ad hoc scenario and large batches, they have trouble delivering the requested sustainable volume within the required term

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An internal challenge is how to carefully assess the balance between planet and profit.

List of sustainable procurement criteria

Due to the wide variety of products and services purchased we decided to determine which sustainable procurement criteria should be applied. We will describe three to four criteria that apply to the full range of procurement and which must be in line with our position in the chain (i.e., what we can influence). We will also enter into a dialogue with the suppliers. The definitions will be finalised in 2015.

Suppliers that cannot immediately meet these criteria will, wherever possible, be supported in a follow-up stage. So far, we have succeeded in providing a sustainable alternative for every product group within our range.

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Sustainable catering Increasing catering sustainability Our kitchen has made the deliberate choice to use ingredients with added value for the Greater Amsterdam region, a regional catering concept we call ‘Heartwarming Amsterdam’. The initiative was developed several years ago when our kitchen staff visited local producers to see how the products (from meat to vegetables) were being produced. This resulted in a passion for traditional products from the metropolitan region and the kitchen currently uses various high-quality, pure ingredients to prepare fully sustainable meals.

The choices within the concept vary but the products always have to offer added value for society or the region. This way we are able to support small-scale producers in the metropolitan area and use less common products from the region and season.

Catering on the Exhibition Floor Our stakeholders attach great importance to sustainable catering. Increasing the sustainability of the catering on the exhibition floor and in the halls will therefore be a focal point in the coming period. To the general public it is the catering in these locations that is most visible. This catering is not provided by the RAI itself but by subcontractors, which is why we will be entering into a dialogue with these subcontractors in order to achieve sustainable results together.

Increasing sustainability of personnel restaurant range The product range in our personnel restaurant largely consists of sustainable products (organic, sustainably produced or local) including:

The exclusive use of ‘Roundel’ free-range eggs (from the Zuidas) Minimal packaging for cheese and meat products Salad bar using two or three residual products (to reduce food waste) Implementation of Meatless Monday in October 2014 Minimal disposables (or sustainable alternatives such as cardboard or palm leaf).

Regional catering concept 'Heartwarming Amsterdam'

Selection of regional products from the Greater Amsterdam region Animal-friendly selection such as free-range veal instead of products from boxed calves Offering organic or otherwise sustainable alternatives for all regular products Vis&Seizoen: using sustainably caught fish from the North Sea Having added value for society or the region

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‘Heartwarming Amsterdam’ is not a fixed range of products. It can be aligned with the wishes of companies with high sustainability demands who prefer organic, sustainable, seasonal or regional products. Due to the small-scale character of the suppliers, it is not yet possible to provide this range on a large scale.

Training banqueting employees In 2014 employees were trained to be able to share the story behind the local, sustainable products. This way we can better highlight the origins of our products.

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Increasing sustainability together Having set the goal to invest in increasing the sustainability of the conference and event sector with other parties, we invest lots of time in sharing knowledge and experience within our business environment. Participation in relevant business networks and trade associations contributes to making new connections.

In this framework we participate in the Amsterdam Economic Board, Dutch Green Building Council, Green Meetings Industry Council (GMIC) and Green Business Club Zuidas. This has helped generate new ideas and a cooperative approach towards the market and society.

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Supporting sustainable events Support for Increasing Event Sustainability The products policy area is involved with the commercial range for organisers and exhibitors.

Our goal is to move step-by-step to an increasingly sustainable range, one which underlines our position in the group of CSR frontrunners. The range must be easily available via sales channels such as the online webshop for exhibitors.

Our range is substantial, varying from stand construction to transport to the RAI. As a result it has taken time to determine a definition for the wide range of products.

The steps taken so far:

Determining a definition of sustainability applicable to the entire range Benchmarking: how far are we now?

A sustainable alternative to each product group Banqueting: a sustainable alternative to every product and the option of the ‘Heartwarming Amsterdam’ concept Providing an alternative to cars: combination deals in cooperation with Dutch railway company NS or Amsterdam public transport company GVB (visitor discount on transport to the RAI or free travel with the metro, bus or tram upon presentation of an event ticket) Providing the option of making an event CO2 neutral in cooperation with Groenbalans Adding Green Key Certificate to hotel descriptions

Next steps:

Involving suppliers in the sustainability process Involving the various concessionaries in the sustainability process Including sustainable advice in consultative selling

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Sustainable advice We believe it is important that account managers can inform clients of our ambition and how we are increasing sustainability. In 2014, RAI CSR ambassadors trained our account managers on the topic of sustainability within RAI Amsterdam.

We now provide clients with sustainable advice related to the issue of waste. Based on (calculation) examples we can demonstrate the benefits of waste reduction and separation. The benefit for the client is cost savings on waste processing.

Adding Green Key Certificate to hotel descriptions Our website shows clients and visitors which hotels have Green Key certification (a sustainable certification for the hotel and event industry). Hotels can inform us of their Green Key certification so we can add it to their description.

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Client relations Since 2012 we have had a fixed method in place for measuring the Customer Experience Journey before, during and after events within the Convention Centre and Exhibitions departments. Complaints are directly processed and monitored by the department responsible via the Facility Management Information System. For the period 2013-2017 we aim to increase the way visitors experience sustainability, how they can contribute to it and what the benefits are for them.

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6 HORIZON

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Longterm engagement RAI Amsterdam aims to be one of the visible frontrunners in the field of sustainability in the conference and event industry in Europe.’ This means that we aim to provide a clearer insight into our current and future efforts in the field of sustainability. By being more visible and sharing knowledge and experience, Amsterdam RAI hopes to become an example within the sector.

By means of sustainable innovation we generate shared value for our stakeholders and ourselves, and help build a future full of new experiences, opportunities and meaningful moments that really matter.

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7 APPENDICES

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GRI table GRI-Table GRI

GRI G3.1 Information directives

Clarification

1

Strategy and analysis

1.1

Statement from the Management Board

Our management about CSR

Code

about the relevance of sustainability tot the organisation and its strategy 1.2

Description of key impacts, risks, and

Our management about CSR

opportunities.

CSR policy and organisation

2

Company profile

2.1

Name of the company

RAI Amsterdam B.V.

2.2

Primary brands, products and/or services

Activities

See annual report 2014

2.3

Operational structure of the organisation,

Organisational structure

including main divisions, operating companies, subsidiaries and joint ventures 2.4

Location of the company’s headquarters

RAI Amsterdam

Europaplein

ML 1078 GZ Amsterdam

2.5

Number of countries where the company

RAI Amsterdam is only active in the Netherlands

operates (as relevant to sustainability issues) 2.6

Nature of ownership and legal form

Our shareholders

2.7

Markets served (including geographic

Annual report 2014

breakdown, sectors served and types of customers) 2.8

Scale of the reporting company

Infographic: The power of connections

Financial developments 2014

More information about our financial developments, see our annual report 2014

2.9

Significant changes during the reporting

There were no significant changes during the reporting period

period regarding size, structure and

regarding size, structure or ownership

ownership 2.19

Awards received in the reporting period

Certification and external recognition

3

Report parameters

Report profile

3.1

Reporting period for information provided

January – December 2014

3.2

Date of most recent previous report

October 2015

3.3

Reporting cycle (annual, biennial, etc.)

Annual

3.4

Contact point for questions, regarding the

Corporate Communications corcom@rai.nl

report of its content

Report scope and boundary

3.5

Process for defining report content,

CSR policy and organisation

including: relevance, materiality and stakeholders 3.6

Boundary of the report (e.g., countries,

This report is about the activities of RAI Amsterdam B.V.

divisions, subsidiaries, leased facilities, joint ventures, suppliers) 3.7

State any specific limitations on the scope or

n/a

boundary of the report

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3.8

Basis for reporting on joint ventures,

n/a

subsidiaries, leased facilities, outsourced operations, and other entities 3.9

Data measurement techniques and the basis

The information fort his sustainability report was collected by

of calculations, including assumptions

means of data requests from the policy areas concerned. The

underlying estimations

Controlling department of RAI Amsterdam is responsible for collecting and processing data. Information on waste is supplied

by ICOVA B.V.

3.10

Explanation of the effect of any restatements

n/a

of information provided in earlier reports 3.11

Significant changes from previous reporting

n/a

period in the scope, boundary, or measurements methods applied in the report 3.12

Table of contents

Sustainability report 2014

3.13

Policy and current practice with regard to

Policy and current practice with regard to seeking external

seeking external assurance for te report

assurance for the report

Governance, commitments and

4

engagement

Governance

4.1

Governance structure of the company,

Organisation and structure

including committees under the highest governance body 4.2

Indicate whether the Chair of the highest

Statutory Board: Hans Bakker, General Director

governancy body is also an executive officer 4.3

For companies that have a unitary board

n/a

structure, state the number of members of the highest governance body 4.4

Mechanisms for shareholders and

Organisation and structure

employees to provide recommendations or direction to the highest governance body 4.5

Link between compensation for members of

Governance and reward policy

the Management Board, senior managers, and executives of the company 4.6

Processes in place for the Management

Governance and reward policy

Board to ensure conflict of interest are avoided 4.7

Process for determining the qualifications

Governance and reward policy

and expertise of the members of the Management Board for managing the CSR strategy 4.8

Internally developed statements of mission

CSR organisation

and codes of conduct relevant to CSR performance and the status of their implementation

Vision for the future

4.9

Procedures of the Management Board for

CSR organisation

overseeing CSR performance, including relevant risks and opportunities 4.10

Processes for evaluating the Management

Governance and reward policy

Board’s own performance, particularly with respect to CSR performance

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4.11

Explanation of how the precautionary

CSR policy and organisation

approach or principle is addressed

Governance and reward policy

4.12

Externally developed economic,

UN Global Compact

environmental and social charters, principles or standards to which the company subscribes 4.13

Membership in associations (such as

Business networks and trade organisations

industry associations) and national/international advocacy

Consultation of stakeholders

4.14

List of stakeholders groups relevant to the

Stakeholders

company 4.15

Basis for identification and selection

CSR Policy and Organisation

stakeholders 4.16

Approaches to stakeholders and frequency

CSR Policy and Organisation

of engagement

4.17

Response of the company to key topics and

Sustainable catering

concerns that have been raised through stakeholder engagement

Cleaning

ITs-standards

5

Management approach and performance

indicators

Economic performance indicators

DMA economic aspects

Financial developments

Infographic: The power of connecting

EC1

Direct economic value generated

Financial developments

Infographic: The power of connecting

EC4

Significant financial assistance received from

RAI Amsterdam receives no financial overview support from the

the government

government

EC7

Procedures for local recruiting

Work at RAI Amsterdam

Environmental performance indicatiors

DMA environmental aspects

Environment

Energy

EN3

Direct energy consumption by primary

Energy

energy source

Tables

EN4

Indirect energy consumption by primary

Energy

source

Tables

EN5

Energy saved due to conservation and

Energy

efficiency improvements

Tables

EN6

Initiatives to provide energy-efficient or

Energy Master Plan

renewable energy based products and services, and reductions in energy requirements as a result of these initiatives

Water

EN8

Total water consumption

Water management

Tables

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Emissions, effluents and waste

EN22

Total weight of waste by type and disposal

Waste management

method

Tables

Society performance indicators: labour

practices

DMA labour practices and decent work

Committed employer

LA1

Total workforce by employment type,

Personnel figures

employment contract and region LA2

Total number and rate of employee turnover

Personnel figures

by age, group, gender and region

Labour/management relations

LA4

Percentage of employees covered by

RAI Amsterdam B.V. has its own work conditions package and

collective bargaining agreements

does not participate in a collective labour agreement (CAO)

Minimum notice period(s) regarding

This indicator is regulated by Dutch law

LA5

operational changes, including whether it is specified in collective agreements

Occupational health and safety

LA7

Rates of injury, occupational diseases, lost

Personnel figures

days and absenteeism, and total number of work-related facilities by region

Safety

Training and education

LA12

Percentage of employees receiving regular

All employees have a starting, progress and assessment review

performance and career development

every year, in which personal performance and career

reviews

development is discussed

Diversity and equal opportunity

LA13

Composition of governance bodies and

Personnel figures

breakdown of employees according to gender, age group, minority group membership, and other indicators of diversity

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Colophon Published by RAI Amsterdam, Corporate Communication

Advice and text Dipped in Green Communication

Fotography Delux NFP Photography OTTI Fotografie Van Yperen Fotografie Druk SDA

Website Developed in Kirra Jaarverslag

Contact RAI Amsterdam welcomes your reactions via corcom@rai.nl

Copyright The information in this Sustainability Report may be copied stating the source as ‘Sustainability Report RAI Amsterdam 2014’.

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RAI Amsterdam Europaplein 1078 GZ Amsterdam The Netherlands PO Box 77777 1070 MS Amsterdam The Netherlands Tel. +31 20 549 12 12 Fax +31 20 646 44 69 www.rai.nl

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