Discovery Project - September 2015 VIA Design, Dlint1b815
ANNA RÁTKAI MÁRTA KONOROSI JULIE JEPSEN
Preface The discovery project is the first project in the first semester. Alongside with the project students gain knowledge about what design is, Presentation techniques and visualization of DNA. The purpose with the discovery project is to provide students with the opportunity to get to know their class at school, in the studio, and in the city. To introduce them to the lifestyle branch, provide them with professional communication tools, as well as a basic understanding of the philosophic values, aesthetics, style, and design DNA. The project expands from week 36 to 38. The project ends with a written assignment and presentation in front of teachers and students, where the students inform the audience about the chosen designers. We are in group 14 which consists of Mรกrta Kondorosi (237557), Julie Jepsen (237477) and Anna Rรกtkai (239016) from class Dlint1b815.
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Preface Contents Designers Remix Dennis Slootweg Valentino Skingraft
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Designers remix Minimalistic and Scandinavian
Description Fashion designer Charlotte Eskildsen is the face and founder of Designers Remix. She was hired by IC Companies in 2002 to construct new brands. In 2006, Charlotte purchased 49% of the company stock, creating Designers Remix A/S. Charlotte then redesigned the collection and took the brand forward with her own designs. She has an architectural approach to her design process. Her unique collection are characterized with minimalism, architecture, 3D tailoring, draping and cuts.
Design DNA User A Designers Remix customer often uses the products to express their own identity. Designers Remix has a sharply defined aesthetic therefore women who wear the brand are seen very conscious in clothing. The refined appearance give the user the feeling of self-confidence, meanwhile the cuts and the materials ensure the high comfort level. Garments are not only designed by the latest trends but designed with proficiency allowing the user feeling comfortable and fashionable at the same time. Product Designers Remix’s products functions as clothing and the purpose is to cover and keep the user’s body warm and fashionable. Designers Remix design aesthetics can be described as minimalistic although draping and unexpected cuts may appear in collections. One of the most noticed DNA factor is the unexpected combination of various materials. Both heavy, light, natural and artificial materials are constantly used in the collections. Designers Remix works with both light and dark colors. There is often a base of subtle colors, either in a black to white spectrum or in earthen colors. To compliment that, there is one or two primary colors often represented. From season to season the collections are built on either a strong color or many dusty colors. The core value of the brand is to give the user a clean and sharp appearance therefore patterns, embellishments and decoration are rarely used. Besides being fashionable the brand’s other purpose is to create garments with high comfort level therefore both the materials and production are first class.
Culture Charlotte Eskildsen is the face of Designers Remix, and she uses herself to interpret the brands collections. The brand is rooted in the Scandinavian fashion field, but it has now entered to the global market.
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Target group Designers Remix’s collections are targeted to the Scandinavian woman who appreciatestes minimalism and clean design in her wardrobe but also wishes to add a funky edge to her appearance. Designers Remix usually worn by women in the age of 18 to 35, but both older and younger fashionable women get inspired by Charlotte Eskildsen’s signature designs.
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Influence Designers remix sales clothing with a Scandinavian style. Their products are of good quality, very minimalistic, but with a boost of edge which is visible in their choice of cut and materials. In 2012, Designers Remix received the "Danish Fashion Award" in the category "Brand of the Year" and in 2013, Designers Remix received an "Elle Style Award" also in the category "Brand of the Year".
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Bibliography https://en.wikipedia.org/wiki/Designers_Remix http://www.denstoredanske.dk/Livsstil,_sport_og_fritid/Bekl%C3%A6dning_ og_stil/Mode/Designers_Remix http://www.designersremix.com/dk/just-in.html
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Dennis Slootweg RECYCLING WITH A DIFFERENCE
Description Dennis Slootweg is Dutch artist, inspired by sub cultures and contemporary furniture design. He has his very own style and interpretation of furniture design. The metal furniture works of Slootweg had the traditional craftsmanship of the past which meets the present, but with an aversion to the trends of today. Almost all products have functional spaces which have been very well thought of while in the meantime they preserve an aura of the cabinetry making of the past.
Design DNA User Dennis Slootwegs products are available in a limited number or one of a kind pieces. It means that his customers value unique design, high quality furniture, and noteworthy craftsmanship. Users often see the furniture as a piece of art and therefore a part of their own identity. The furniture gives the feeling of uniqueness and makes the user feel elevated above the mass market. Customers are looking for these kind of exclusive designs because they would like to create a most personalized environment around them.
Product The products in Dennis Slootwegs collection have various functions. Mostly his products categorized as cabinets and/or objects you can store stuff in. His products are produced from rusty discarded industrial metal. The metal and the rusty earthen colors gives the products a ruff expression, but their soft and organic edges put’s the products back in balance. Dennis Slootweg, besides metal, also very fond of glass, which provides his products with a clean edge. All Dennis Slootwegs products are constructed by hand. His designs come into being while building, using traditional metal working machines, often during prolonged periods and based on one theme. Culture Dennis Slootweg is the person and the face behind his brand “Dennis Slootweg”. He has created a brand around himself, which gives every single of his creations a little piece of his personality. He takes recycling to a completely new level with his choice of material, and gives his products personality through his own. Slootwegs designs roots in the subculture steampunk, which is a subgenre of science fiction.
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Target group Dennis has a very distinctive style and as he mainly prepares one-offs or limited edition, his pieces are not for the mass market. His target audience are collectors and innovative individuals who have a unique aesthetic in furniture design, who appreciate the recycling aspect and the combination of art deco and rusty metal.
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Influence Dennis’ designs are original and one of a kind, meaning that there is no other designer to compare to. His work has created a new style and also a new way of thinking about recycling. December 12
Bibliography http://dennisslootweg.tumblr.com/ http://www.dexigner.com/directory/detail/15045.html http://www.apartmenttherapy.com/steampunk-furni119198 https://www.yatzer.com/The-beauty-of-rust-by-Dennis-Slootweg
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Valentino Luxury and quality
Design DNA User Valentino uses only the highest quality materials and combine it with first class craftsmanship and production. From this elite combination the finest and most exquisite garments are born season by season. Valentino is associated with luxury and exclusivity therefore the customer wearing a Valentino piece might have the feeling to be in an inner circle. Wearing Valentino creates the feeling of uniqueness meanwhile gives the user a sophisticated and elegant appearance. The main audience is the upper elite era, who can afford to by first class designs, and who likes the neat and polished look
Description Valentino Clemente Ludovico Garavani was born in 1932 in Italy. He is best known as Valentino, the Italian fashion designer and founder of the Valentino SpA brand and company. Valentino offers a wide range of luxury products from Haute Couture and Prêt-à-Porter to an extensive accessories collection. Maison is a brand which he established in 1960. The brand is available in over 90 countries thanks to a capillary retail network charted out over the decades. 160 Valentino directly-operated stores are located in the most elegant shopping streets in the world as well as in over 1300 points of sale.
Product The core product of the brand is clothing but accessory line is immense as well. It contains; bags, shoes, small leather goods, belts, eyewear, silks and perfumes. Valentino’s shapes are really sophisticated, always changing depending on the seasonal collections, usually cubistic. A Valentino design is characterized by smart details, complex shapes, heavy materials, and massive embellishment. The most involved textures are semi-shiny, coarse, hard, elastic and complex. Range of color is diverse, change collection by collection. For decoration lace and small patterns like flowers and tiny glittering stones are the most frequent Culture He has sophisticated taste. He is a unique talent because of his obsession with haute couture. It has an impact on his company. His company is popular all around the world because of the fact that he has international influence.
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Target group From the choosing of materials, the cutting and tailoring of garments, it is obvious that this product line’s target customers are people who is after luxury products with a touch of modern elegance.
Influence Couture serves as a showcase for the ultimate in luxury and craftsmanship which Valentino has undoubtedly mastered. In order to retain the exclusivity and extremely high standards of Haute couture the Chabre Syndicale de la Couture Parisienne was created. This council set out strict rules that must be followed and obeyed in order to be among the elite Haute Couture designers.
Bibliography
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https://en.wikipedia.org/wiki/Valentino_(fashion_designer) https://caseyanne143.wordpress.com/2012/11/15/she-wore-red-dresses-3/ http://www.valentino.com/dk
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SKINGRAFT Description edgy luxury
Design DNA User The brand has differentiated itself from all the other brands with its avant-garde yet wearable garments. Wearing Skingraft makes the costumer feel unique and outstanding but at the same time high level of craftsmanship and high quality materials ensure the feeling of luxury and comfort.
Description Skingraft was founded in 2006 in L.A. by Jonny Cota (designer) and his brother Chris (finance manager). Their designs has been featured in several movies and television shows and global press outlets have also taken notice, with editorial coverage. Skingraft is stocked globally by the world’s premiere retailers and influential boutiques, both online and offline and also direct orders are possible. Skingraft New York opened in SoHo in 2013, joining Skingraft Los Angeles.
Product Skingraft design is body conscious as much in cut as much as in the choice of fabric. Leather and cotton are the most used fabrics in the collections, but we can see silk, fur, and even crochet mesh here and there. The basic colors are black, white, and claret, grey, brown. In each collection, a special print or pattern appears to balance the simple elements of neutral colors. Skingraft use many layers, hoods, high collars, that give the collections an armor like impact. Skingraft product range covers the whole fashion spectrum. Although the brand’s core is the full ready-to-wear collections for both men and women, in the recent years they come up with shoe collection for women and a sneaker collaboration for men along with a wider range of accessories from scarves and backpacks to knit hats and leather gloves (Fall 2013). In spring 2014, Skingraft sunglasses and a small jewelry collection was launched. Culture The brand is highly associated with the head designer Jonny Cota, but the company has more than 50 employees. The production takes place in Bali, and the company supports some of the families who works in the factory. They usually do collaboration with upcoming artists to help them make their art spread around.
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Target group Skingraft is a high fashion brand aiming people who love fashion, who are interested in arts, subcultures and music, who can appreciate the attempt to put art into all pieces, who would like stand out from the mass. Among costumers, we can find celebrities, the urban elite, and chic downtown clientele who values casual clothing with an edge.
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Influence Skingraft is a fashion forward brand pioneering streetwear, trying to extend the boundaries of wearable art. Their store in L.A. has become a major art scene. Their designs are visible in the media, so they shape contemporary fashion taste.
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Bibliography http://www.thelafashion.com/2012/03/16/skingrafts-lustworthy-fall-2012-collection-at-style-fashion-week/ http://nymag.com/thecut/fashion/shows/2014/fall/newyork/rtw/skingraft.html http://www.skingraftdesigns.com/ http://www.complex.com/style/2013/05/skingraft-designer-jonny-cotatalks-new-york-store-opening-and-his-dream-celebrity-client
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None of us is as smart as all of us. - Ken Blanchard
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