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Contents · Feb. 2022
Featured Content 18
A Miraculous Obsession Playmates
20
Brand Profile: Goliath
22
All in the Family Mary Couzin
24
Women in Toys Designs Their Virtual Events With Purpose, and So Can You! Shannon Varcoe
26
34
Toys in the Time of Coronavirus Nick Truss
Vol. 17 · No. 1
Departments
4
Observations and Opinions
6
What’s Trending
8
Industry News
10
Industry Forum The Toy Association
14
Industry Forum Design Edge
16
Industry Forum
98
You’re Hired
ASTRA
New Product Preview
On the Cover
On this Page 1. Rollables Ocean Slide Playset, Melissa & Doug 2. GO! Color Car, Plus Plus 3. Avatar: the Last Airbender Aang BendyFig, The Noble Collection
3
Disney and Pixar’s Large Scale Action Chop Buzz from Mattel See page 68 for details
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tfe Observations & Opinions
aNbMedia.com
The Times...They Are A-Changing BY BOB GLASER Some of you would be reading this right now at the annual Toy Fair in New York City. For the second consecutive year, Toy Fair was cancelled due to concerns about COVID-19 and its variants. Unfortunately, the toy industry will not be able to gather in person and conduct business as it normally has in New York for the past 100 years. What effect has not being able to gather in person meant for the toy industry these last two years? What is the future of Toy Fair in New York? BOB GLASER, PUBLISHER According to sales figures recently released by the NPD Group, toy sales in the US were up a whopping 13% in 2021 compared to 2020. Total toy sales increased to $28.6 billion from $25.4 billion. The average selling price for one item was up 4%. All great news for the US toy industry. Just a reminder here, this impressive growth was experienced without a major toy trade show in the US for the last two years. As always, toy manufacturers adapted on the fly, thanks in part to Zoom, and found a way to continue to create, manufacture and provide product to retailers that consumers wanted. Just because Toy Fair has always been held in New York City in February doesn’t mean that’s the way it needs to be for the next 100 years...unless the industry decides that is what is best for all involved. What is best for the overall industry? Some mass market toy manufacturers believe a show in mid to late October, or early November in a location other than New York fits their overall design, presentation to key retailers, and production schedule better than a show in February. For these manufacturers, Toy Fair in February is nothing more than a PR show. For many medium to smaller manufacturers, Toy Fair in New York is a vital part of their business. An opportunity to see many retailers in one location, debut new products, or for some, launch a new company. About 15 years ago there was an effort to move Toy Fair out of New York in February. Discussions and options progressed quite far, but ultimately, Toy Fair stayed in New York. Recent events prove its time to at least open up the lines of communication and start conversations again on what type of trade show the industry at large wants, and where/when, it should be. All who have a stake in the industry should be heard. Just because that’s the way its always been doesn’t mean that’s the way it should be going forward.
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February 2022 · Volume 17, No. 1 Publisher Bob Glaser Bob@TTPM.com Vice President, Advertising & Sales Donna Moore Donna@TTPM.com Advertising Manager Anneka Ranpuria Anneka@TTPM.com Controller Eileen Palermo Eileen@TTPM.com Editor in Chief Jim Silver Jim@TTPM.com Creative Director Jack Placidi Jack@TTPM.com Editorial Manager Nick Truss Nick@TTPM.com Web Developer Brendan Sanabria Brendan@TTPM.com Contributors Sarah Ng; Matthew Nuccio; Shannon Vacroe; Sue Warfield; Kristin Morency Goldman; Mary Couzin Interested in a subscription? Contact Bob Glaser at Bob@TTPM.com. aNb Media, Inc. 149, W. 36th St., 10th Floor, New York, NY, 10018 · Phone: (646) 763-8710 · Fax: (646) 763-8727 Toys & Family Entertainment (TFE) is published three times per year by aNb Media. Copyright 2022 aNb Media. All rights reserved. No part of this publication may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photography, recording, or any information storage and retrieval system, without written permission from the publisher. Printed in the U.S.A., TFE, and TFE Licensing are registered trademarks of aNb Media. Opinions and comments expressed in this publication by edtiors, contributing writers, or solicited or unsolicited documents are not necessarily those of management.
What’s Trending? These trending lists are based on aNb Media’s consumer website, TTPM.com, and related YouTube channels. TTPM’s Top Trending Lists are generated by the number of views for that item across toy, baby, and pet categories. Here are the lists, in trending order, as of February 1st, 2022.
Top 10 Trending Toys Monopoly Longest Game Ever Mattel Lego Technic App-Controlled Cat D11 Bulldozer Lego
Top 3 Trending Pet
Pictionary Air Mattel
TOGfit Pet Roadster Hauck
Rainbocorns Puppycorn Surprise! ZURU Magic Mixies Magic Cauldron Moose Toys
Top 5 Trending Baby
FurReal Ricky the Trick-Lovin' Pup Hasbro
The Baby Dream Machine 5-in-1 Children's Sleep Device The Baby Dream Machine
Barbie Color Reveal Doll Mattel
One4Life Car Seat Britax
Yoto Player Yoto
Bamboo Lovey and Baby Swaddle Kyte Baby
Squeakee the Balloon Dog Moose Toys
Elephant Baby Shower Review Yookidoo
Dr. Pimple Popper Pimple Pete Game Spin Master
Lumalou Better Bedtime Routine System Fisher-Price
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Neabot P1 Pro Pet Grooming Kit & Vacuum Neabot Doggy Tales Harnesses and Leashes Doggy Tales
CloudCo Announces Multiple Licensing Deals to Celebrate Care Bears’ 40th Anniversary! Cloudco Entertainment, owner of the beloved heritage brand, Care Bears, announces a wave of new deals as the loveable, huggable bears spread sharing and caring across Care-a-Lot, and beyond. New consumer product deals will start launching at the start of 2022, and throughout the year, as the brand celebrates its 40th Anniversary with collaborations spanning across multiple categories including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, travel, and the metaverse.
Mattel and Disney Announce Multi-Year Global Licensing Agreement for Disney Princess and Disney Frozen Franchises Mattel, Inc. has announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is expected to launch at retailers around the globe at the beginning of 2023. The new licensing arrangement builds on the existing licensing relationship between Mattel and Disney for Pixar Animation Studio’s Toy Story and Cars franchises, and the recently announced global licensing agreement for Lightyear.
PlayMonster Takes Off in 2022 with Significant Capital Injection and New CEO Tim Kilpin PlayMonster launches into 2022 with fresh capital from global private markets firms Adams Street Partners and H.I.G Capital, and promotes tenured industry leader Tim Kilpin and former PlayMonster President to the role of CEO. This significant capital investment and leadership change symbolizes PlayMonster’s latest chapter as a top international toy and game company, and sets the foundation for continued growth and innovation in 2022 and beyond.
MGA Sweeps NPD Results with Five #1 Selling Toys
NPD Group Inc. recognized five MGA Entertainment products as #1 Selling Toys in their 2021 report. MGA Entertainment is the fastest growing and largest privately held toy company in the US and has continued to design and manufacture top-selling toys in categories, securing its spot as number one. “#1 across five categories speaks volumes to the quality and versatility of our product offerings. We are proud that four of our brands have been recognized as top-sellers in this year’s NPD report and look forward to another exciting year of innovation ahead,” says CEO & Founder of MGA, Isaac Larian.
Hape Launches New Specialty Division “Uniche Collective”
Hape, a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials, has launched a new division and separate company called Uniche Collective: Unique + Niche = Uniche! Uniche will be headed by long-time Hape veteran, Cassidy Smith, the former vice president of sales and marketing for Hape International Inc. Uniche is a collective of brands specifically designed for the toy gift catalog and museum markets. Uniche will initially offer five brands: Trido magnetic art; Korko eco-friendly building blocks made of cork; Kruselings dolls; Senger organic cuddly toys using natural materials perfect for babies; and Fair & Green artisanal, handcrafted wooden toys.
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Just Play Creates New Division, Just Play Entertainment & Gaming Just Play, a leading global consumer products company behind several best-selling toy lines including Blue’s Clues & You!, CoComelon, Disney Doorables, and Slinky, has announced the launch of a new Entertainment & Gaming division focused on the creation of new and original IP through content and gaming. Stone Newman has been appointed as the company’s inaugural Chief Content Officer. Newman will oversee the creation of original content to be distributed across a broad range of platforms where kids consume media today. The new division will also serve as an internal creative resource to be utilized to support the existing Just Play business through the creation of compelling content and partnerships. Dr. Seuss Enterprises Promotes Susan Brandt to President and CEO Dr. Seuss Enterprises has announced that Susan Brandt, an entertainment industry veteran who has been leading the company for more than two decades, has been promoted to president and CEO. Brandt, who was previously president of the company, will continue to lead the charge around the beloved entertainment property and oversee the worldwide operations. During her tenure, Susan Brandt has put a focus on finding new and innovative ways to connect with fans. The Dr. Seuss brand has expanded from books to include films, television, stage productions, theme parks, digital games, exhibitions, licensed products, and more while maintaining the integrity of the beloved Dr. Seuss stories and characters. Under Brandt’s stewardship, 2021 was the highest revenue year in the company’s history. WarnerMedia Appoints Nitin Chawla as Head of Finance, Strategy, Planning & Global Operations WarnerMedia announced that industry veteran Nitin Chawla has been named Head of Finance, Strategy, Planning and Global Operations for WarnerMedia Global Brands and Experiences. Chawla, who started January 18, reports to Pam Lifford, President, WarnerMedia Global Brands and Experiences, and Jessica Holscott, Head of Finance for WarnerMedia Studios and Networks Group. Chawla joins as long time Warner Bros. executive and current Executive Vice President of Finance and Operations for WarnerMedia Global Brands and Experiences, Nairi Gardiner, is retiring after a successful 30-year career at the Studio.
ToyFest West 2022 Moves Forward! WITHRA Board Approves In-Person Show
The Western Toy and Hobby Representatives Association (WITHRA) Board of Directors met January 20 and voted to move forward with ToyFest West 2022. President Lawrence Nissen said, “There are many things to look forward to this coming March 9-11, 2022. One being, WITHRA will celebrate its Diamond Anniversary, 60 years of producing the finest toy show in the West! Another is that exhibitors are purchasing more booth space to prepare for the retailers, new and old who are registered for the show.” ToyFest West 2022 has relocated to The Expo’s South Hall at World Market Center Las Vegas, a newly opened, purpose-built trade show facility in downtown Las Vegas. As an added benefit, ToyFest West attendees will have access to some cross-over gift and accessory lines presented in World Market Center Las Vegas permanent showrooms.
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INDUSTRY FORUM TOY ASSOCIATION
Toy Association Amplifies Global Advocacy to Protect & Promote Your Business by Kristin Morency Goldman As the toy & play community embarks on a new As part of its ongoing efforts to assure open markets year once again filled with both opportunities and between nations and maximize product availability and challenges, The Toy Association remains focused on choice, The Toy Association also submitted comments tackling issues impacting members – from counterfeits to the Office of the U.S. Trade Representative (USTR) and global supply chain challenges to e-commerce and regarding foreign trade barriers impacting the U.S. toy sustainability trends. industry’s ability to export safe toys to international “Protecting our members and helping them advance markets. International alignment and harmonization of their businesses here at home and around the world rerisk-based standards continues to provide a high level mains one of the most vital reasons for The Toy Associ- of confidence that toys in any market can be trusted as ation’s existence,” said Steve Pasierb, President & CEO. safe for use by children – an important point made by A key focus in 2022 will be to assist members seeking the Association for the USTR’s annual National Trade growth and expansion in international markets. The Toy Estimate Repot on Foreign Trade Barriers for 2022. Association’s recently launched international member“Despite operating within an extremely volatile ship level and International Committee is comprised of business environment due to the ongoing pandemic large, medium, and small companies, and was created to and supply chain disruptions, the U.S. toy industry has ensure the Association’s external affairs team maintains remained committed to ensuring the maintenance and the necessary responsiveness and resources it needs to application of strict product safety standards and reguaddress both legislative / regulatory issues and market lations around the globe,” stated Pasierb in the Associaaccess initiatives in dozens of countries. tion’s comments. “Our advocacy work in U.S. state capitols and in The external affairs team also provided comments Washington, DC remains robust, with legislative and regarding Brazil Ordinance 302 and made recommenregulatory activity at an all-time high,” noted Pasierb. dations for clarifications on small parts, projectiles, toys “But our team has also been involved in a significant with lasers, cords and elastics, and other sections of the amount of advocacy and market access efforts in over ordinance, and successfully convinced several foreign 40 nations, including India, Vietnam, Brazil, Indonesia markets (including Jamaica and Colombia) to accept the and the EU. The International Committee enables us to ASTM F963 standard for toys, helping to reduce trade continually push back on threats and seize new prosbarriers and testing costs for members wishing to sell in pects on a global level by providing our team with direct these markets. input as we align staff priorities with member needs.” As The Toy Association continues to forecast and Notably in 2021, The Toy Association led an interna- advocate on global issues impacting the toy & play comtional, multi-stakeholder effort to defeat an ISO (Intermunity, members are invited to join the International national Organization for Standardization) proposal Committee. The group meets at least once a month for a standard on marketing to children which would (and more frequently as needed) and convenes annually have layered redundant requirements on top of effective to agree on the overall strategy and budgeting for the regulatory structures already observed by the indusAssociation’s international advocacy activity. try. Thanks to the Association’s advocacy and global outreach urging others to weigh in against the proposal, To learn more or to join the committee, contact Ed Desmond, ISO did not gain enough votes to support development executive vice president of external affairs (edesmond@toyassoof the standard, saving countless hours and resources of ciation.org). all stakeholders from having to develop an unnecessary guidance when strong and effective standards already exist. 10 tfe February 2022
FEATURED CONTENT
How to Find Ethical Suppliers? And Suppliers That Align with My ESG Strategy? by Sarah Ng Supplier management and your Environmental, Social, and Governance (ESG) strategy are interconnected as both play critical roles in your business’ ecosystem. Selecting the right suppliers not only ensures product quality and improves supply chain stability, but also shows responsible investors that your company has the competence to manage various supply chain challenges and ensure business continuity. At the ICTI Ethical Toy Program (IETP), we often receive emails asking, “Can you send me a list of IETP certified suppliers?”. We are pleased to see more toy businesses are committed to responsible sourcing and procurement, and in this article, we will share how to select compliant manufacturing partners that meet your specific ESG objectives.
Tools to Find Ethical Suppliers IETP provides two online tools to facilitate searching for manufacturers and to promote responsible sourcing via our social certification program. 1.) IETP Certified Supplier Search is publicly available on IETP’s official website www.ethical.toys. The tool allows users to check the Certification status of any supplier within the Ethical Toy Program, and validate the authenticity of certificates & audit reports. This simple supplier lookup function helps to identify if your current or potential partners are meeting the expected compliance standards. 2.) Connect Platform, provides advanced supplier search functionality, including precise filtering by factory size, product type, industry type, and factory location. As well as offering responsible sourcing intelligence including insightful analyses of your supply chain – how does your supply chain compare to competitors in the sector? What is the compliance gap of your entire chain? The Connect Platform also sends you instant alerts of potential risks such as a sudden closure of a manufacturer.
Advanced features of the Connect Platform
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Solutions to Identify Suppliers Who Align with Your ESG Strategy To achieve the goals within your ESG strategy, you will need data-driven statistics to identify which suppliers are moving towards your objectives and which suppliers need more encouragement and guidance to improve to meet your expectations. Focus on the E: Online Environmental Questionnaire Both the 26th UN Climate Change Conference of the Parties (COP26) and the Sustainable Development Goals (SDGs) 13 Climate Action, have urged businesses to take urgent action to combat climate change and its impact. Since the demand to measure environmental impact is high, IETP will leverage our technology platform to help businesses collect a uniform set of data that can be used by any company for internal and external reporting, at scale and at a low cost. The Online Environmental Questionnaire has been developed with the support of a dedicated group of responsible sourcing experts representing all parts of the global toy industry. The Questionnaire will cover a range of topics such as Energy Usage, Waste Water, Air Discharge, and much more. This will prove a helpful tool to kickstart or enhance your organization’s environmental action plan. Focus on the S: Social Impact Assessment The Social Impact Assessment (SIA) is an effective solution to measure your suppliers’ social performance. This non-category-specific remote assessment is designed to help companies assess their supply partners’ ability to manage their social compliance risks. It verifies a supplier’s capability to manage labor standards and working conditions in the facility or their supply chain, depending on the type of company: direct manufacturer, or vendor. SIA is globally available and applicable to any supplier you are working with. In addition to being provided a score for each key area, suppliers are given an improvement plan with priority areas identified and will be offered support and the resources needed to implement the improvements – empowering sustainable enhancements helping you achieve your ESG objectives.
The Social Impact Assessment (SIA) Covers Ten Areas
In 2021, adoption of the Social Impact Assessment grew significantly. This program serves a different need to that of Factory Certification. The remote assessment, with verification, is scalable, quick, and cost-effective. IETP is the specialist program designed by the industry, for the industry. We foster industry collaboration to improve efficiency and reduce costs for over 1,500 buyers and 1,000 manufactures in our community of responsible businesses. Visit www.ethical.toys or contact us via join@ethicaltoyprogram.org to discover how we can help you. 13 tfe February 2022
INDUSTRY FORUM DESIGN EDGE
Matt Nuccio lists the most common complaints inventors have within the toy industry
THE DESIGNER’S PERSPECTIVE
5 Common Complaints From Inventors by Matthew Nuccio
If you gather a handful of toy inventors in a room and give them a few adult beverages, they are bound to talk some smack about the industry. Some inventors have mild complaints, while others weave conspiracy theories that would lead one to believe that the Illuminati secretly controls the entire toy industry. While some complaints seem irrational others seem rational, there are 5 consistent complaints I hear all the time. 1. They Just Don’t Get it Inventors tend to fall head over heels in love with their concepts, which is why it can be heartbreaking when a potential licensee not only doesn’t like your concept, but also clearly doesn’t understand it. I’ve heard many inventors chalk this up as a lack of vision on the potential licensee’s part, but I tend to believe that it’s more an issue with the inventors’ presentation and/or their actual concept itself not being fully conceptualized …or it is simply not relevant for the company to whom they are pitching… 2. Ghosting Pitching your invention concept can be a nerve-racking experience. I’ve had some gnarly meetings over the years, from presenting to clearly drunk people, to having to stand before a boardroom full of buttoned-up suits all staring at their watches for me to be done. It’s almost always awkward, like a first date or a job interview. That’s why it can be very unsettling when you put all that work into building a presentation, take time out of your day to present, and then never hear back from them. I mean, seriously, you would think that you insulted their mothers the way some of these people fall off the map after a meeting…you can follow up with emails, phone calls, or even send smoke signals but receive no replies. What’s seemingly crazy is that, more often than not, they tell you the concept is “great” and “to send it in for further review.” So what has this taught me? …Don’t even appear to be in love with your concepts. I think the issue is just human nature. If the person you’re pitching to is afraid to hurt your feelings, then they may just try to avoid it… and once it’s sent into the abyss of their company, they figure it’s someone else’s problem and don’t follow up. So, over the years, I’ve made it a point to not worry about my feelings, but instead worry about my time. 3. Lost Prototype Like a lost sock in the dryer, prototypes can vanish and never be seen again. Unfortunately, the lost prototype is a phenomenon that seems almost inevitable. We’ve all spent our sweat, blood, tears, and MONEY on prototypes only for them to be lost in some sort of toy purgatory, never to be seen again. Sometimes they’re lost in transit, other times they’re left behind in a buyer’s presentation…but often they’re sent to a factory for costing, never to be seen again. What can be done about that? Well, you can hound the potential licensee 14 tfe February 2022
to try to find it, and they have been known to be found occasionally. Alternatively, you can take the hit. I have even heard tales of inventors demanding to be reimbursed. I have yet to see it happen. 4. They Stole My Idea There’s an old saying in the toy industry, “may you be so lucky as to be ripped off.” During the course of my career, I have been fortunate to have been blatantly ripped off with no recourse only once. Luckily karma kicked in, and the item tanked at retail. However, I have heard some horror stories over the years. So what’s the best way to avoid being ripped off? The best way not to get ripped off is to not only work with companies or agents with solid reputations, but to forge an honest relationship with the individuals involved. Yeah, there’s the Machiavellian mantra of “keep your friends close, and your enemies closer,” but that only works if you’re a politician or a gangster. These days, many of my closest friends work in inventor relations for respected toy companies around the world. Those relationships don’t give me slam dunks, but they do give me peace of mind and recourse, when necessary. 5. Damn They’re Cheap Well, this is the one I hear the most. For the most part, the word “cheap” is relative, but in some instances, it’s warranted. When a licensee signs a royalty agreement, that agreement should be within the industry standards. Arguably, the standard is 5% royalty on net gross sales, or between 3% and 4% if there is a third party license such as Marvel or Disney involved. Plus, an advance calculated from 20% of the first projected years’ sales is appreciated. Consistently, it is the latter that becomes the issue. Now if you’re Mattel or Hasbro, it isn’t difficult to figure out your first year’s sales. Before they even sign the item, they know how many units they need to produce to make it worth their while, and generally, their risks are mitigated before they even agree to proceed. The headaches are with the smaller companies. They often sign deals before even showing the trade, so they argue that they are taking a risk. The natural counterargument being, so is the inventor. The licensee from there on out will be presenting the item to the trade, and if by chance it is not executed well, the costing is wrong, or the buyer simply isn’t looking to add a new vendor, that invention is killed for future licensing opportunities. What can be done in this instance? The solution I have found to work the best is to offset the advance with a higher royalty and/or calculate an advance based on their standard MOQ (minimum order quantity). The lower their typical MOQ, the higher the royalty. Matt Nuccio is president of Design Edge, a New York-based graphic design and research development studio. For more information, he can be reached at Matt@DesignEdge.net.
INDUSTRY FORUM ASTRA
Marketplace & Academy: It’s On! Sue Warfield, president of the American Specialty Toy Retailing Association, on all there is to look forward to at the association’s Marketplace & Academy event while wading through these times of uncertainty.
by Sue Warfield, ASTRA President Our new reality! With two major toy shows canceled in 2022 – New York Toy Fair and the Nuremberg Spielwarenmesse – one has to question, “what do we do?” We miss seeing things in person, we miss our networking together and we simply miss the buzz and fun of a trade show. The optimist in me, though highly disappointed that I will not be going to these events two years in a row, still believes this too shall pass. ASTRA was fortunate to have squeezed in our show in Minneapolis last August. We are forging forward in our planning of our Marketplace & Academy in Long Beach, CA – June 12-15. We also are planning to have our booth at Toy Fest West in March in Las Vegas. Do we wonder if things really will be “better” by then? Of course we do! But we must go forward in the hopes that through the recent surge, we will build up more immunities and understand that at some point, our world will be in the position of “dealing” with whatever virus comes our way and doing what needs to be done to get back to being together. With that said, ASTRA has exciting plans for 2022 and beyond. As with many businesses and organizations, we downsized our staff and readjusted our budget significantly to ensure that we could continue to put money into programs that truly benefit our members. We have transitioned from our previous website and data base platform to a new platform which we believe will offer greater usability for our members. We are working on regional meetings to bring our members and staff together to share ideas and for staff to listen to and act upon the immediate and current needs of our retailers, manufacturers and sales representatives. We have started a monthly digital edition of our Toy Times Magazine to address the ever-changing issues that seem to come up at a moments notice and use our printed Toy Times Magazine to cover 16 tfe February 2022
the bigger picture issues. We have monthly “town hall meetings” on zoom to keep our members updated on current issues and allow for discussion and questions to the staff and our board. We will be working on revamping our educational offerings and bringing back our Certified Play Expert program – both our live and online versions. And these are just the start. Our biggest event each year is our Marketplace and Academy. We are back to our full schedule of Sunday through Wednesday, June 12-15 in Long Beach, CA. We haven’t been to the west coast in quite a few years and our members are excited about the venue. Our Sunday will include our very popular Game and Kit event as well as educational offerings. Sunday evening will be our opening reception and party. Monday through Wednesday our show floor will be open. As of the writing of this, our show floor is over 75% sold and we are now opening up the remaining booths for sales to non-members as well as any members who missed the previous open sales call. We have been working with the Long Beach Convention Center to keep up with whatever protocols will be in place come June to make sure we are keeping people safe while also having fun. We hope to see you in Long Beach and registration is open at www.marketplaceandacademy.org. Our industry is relationship and community driven. We are in the business of play and not being able to be together in-person has been tough on all of us. ASTRA values the community of its members and fully believes that we need to all work together to not only get through these crazy times, but also to continue to push the importance of play in the lives of not only children, but all of us. That is what will get us through and strengthen the industry.
IT’S TIME TO DUEL!
©2020 Studio Dice/SHUEISHA, TV TOKYO, KONAMI
For licensing opportunities, please contact: Jennifer Coleman • cj.52363@konamicrossmedia.com konamicrossmediany.com • yugioh.com
A Miraculous Obsession In the world of superheroes and animation, ZAG’s Miraculous: Tales of Ladybug & Cat Noir stands apart. The modern-day story of Marinette and Adrien, their alter egos Ladybug and Cat Noir, combined with stunning animation and an engaging and compelling storyline, has catapulted the brand to the highest ranks around the globe. Miraculous Ladybug is the only transforming, classic-style, super-hero girl on TV, in animation, and in merchandising in the western markets. The fourth season currently airs on Disney, a fifth season is in production and a US$100M+ animated action musical feature is slated for later this year. The only girls’ animated content available on Disney Channel, Disney NOW, Disney+, Netflix and YouTube, Miraculous attracts over 21.8 million subscribers across its nine official YouTube channels and is currently available in eight languages. With a total 27.7 billion views, fans have collectively viewed more than 1.9 billion hours of content. The series resonates with a broad audience, and TV ratings clearly indicate that both girls and boys watch the show (55% to 45% on average). Digital data from YouTube, Tumblr, Netflix and social media from Twitter to Instagram all indicate that the brand indexes high in the pop culture space with teens and young adults. But the numbers are just a chapter in the story. Relatable Characters & Storyline The diverse characters and depth of the series’ plots have resonated with fans around the globe. The heroes are normal people. They have fears, feelings and challenges with family, friendships, and love. Their powers help them not only to fight supervillains, but most importantly, to grow. Marinette is a normal teenager experiencing a typical daily life. She dreams of becoming a fashion designer, is a bit awkward, and has a crush on a classmate. But she has a secret -- she lives a double life as the crime-fighting superhero “Ladybug.” Ladybug is a relatable heroine who sets up a positive, strong, and rocking persona with the ability to change the world she is living in. She represents the awkward teen, turned superhero in us all. Adrien, who has been sheltered by his controlling father his whole life, finds himself becoming more courageous in his alter ego Cat Noir.
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At its core, Miraculous is a coming-of-age series about awkward kids learning about loving themselves and finding their true powers. Ladybug and Cat Noir are faced with discovering their own powers even if it scares them, and even when it is hard to do. Core values are family, friendship, courage, love, and girl empowerment. Relationship dynamics, secret identities, intriguing villains, and a diverse cast of characters keep the audience guessing and anxiously wanting more. Featuring a blend of genres from action, to superhero, to comedy, and romance, engaging story and breathtaking animation that draws in the audience and keeps them coming back for more, ZAG has cemented the series as one of IMDB’s Top 10 Best Animated Shows in the last 20 years. Miraculous Toy Line from Playmates and ZAG Lab Mirrors Series When it comes to the dolls and figures, Playmates Toys and ZAG Lab have adapted ZAG’s CGI animation into the line’s entire look - from fashions and accessories to the character’s unique and magical Kwamis (small, divine (and very cute) beings that each give a unique power to the wearer of their Miraculous). Starting with the actual animation files, the two companies worked closely together to translate the beauty of the CGI style into the line. The core of the line are the Miraculous Heroez Fashion dolls, which include all the main characters: Ladybug, Cat Noir, Rena Rouge, Queen Bee, and their magical Kwami. As new episodes in Season 4 introduce new characters, the doll line will, in turn, expand. This year, fans will see new characters like Vesperia and Bunnyx, and Lady Dragon from the Shanghai TV Movie special now on Disney+.
Just as magic and transformation are important to the storyline, Playmates Toys and ZAG Lab incorporates these elements into its toys. For example, the Fashion Flip segment with fashion sequins that transform the outfit with the flip of a finger will be at mass retail in 2022; the company expands the line into vehicle play with Ladybug Lucky Charm transforming scooter; press the dot on Ladybug’s oversized Yo-yo to magically transform it to a Scooter! Miraculous Ladybug was anime-inspired, so naturally, there is a big following with ZAG’s Chibi shorts found on YouTube. With the rise in popularity of this new stylized look, Playmates will launch a Chibi Plush line in Fall of 2022, with some exciting news to follow in 2023. In addition to the toy line, ZAG has also signed multiple new licensing partners—over 60 in the U.S. alone--with products rolling out throughout the year providing countless options for fans to engage with the brand. In the meantime, ZAG continues to seed the Miraculous fan-base. In late 2021, the studio launched Miraculous on TikTok to expand the brand’s presence on social media. The new channel, which has exceeded over 15 billion views since launch, unveils never-before-seen footage.
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COMPANY PROFILE
When we started/history: Goliath was founded in 1980 in Holland by Adi Golad. In 2008 David Norman joined forces with the Golad family to bring Goliath to the United States. From its humble beginnings in David Norman’s garage, the North American office has grown into a bustling office in Richardson, TX for over 50 employees, with a warehouse and an impressive drop-shipping facility. Globally, Goliath has created offices in 13 different countries while their products are sold in over 75 different countries. Some of Goliath’s notable strategic acquisitions include Pressman Toy in 2014 and JAX in 2017, expanding the brand even further. Product focus: Goliath is committed to creating products that help kids, families, and adults be clever together. They do this through skill and action games like Greedy Granny, Pop the Pig and Shark Bite. They also feature many well-loved games, including multigenerational favorites like Rummikub, Sequence, Mastermind and Tri-ominos. Goliath is currently working on expanding their footprint into the realm of toys and outdoor products through their acquired brand Wahu. They have also had great success with their Unsolved Case Files games and more in the world of murder mystery.
Goliath Fun Facts: • • • •
One of the few remaining toy companies that is family owned. One of the world’s fasted growing independent toy companies. Third largest game manufacturer in North America. Lead specialist in family games, skill and action, outdoor products, classics and party games.
20 tfe February 2022
TOY FAMILY SERIES
Q&A with the Pressman Family by Mary Couzin Jim Pressman (middle) with his wife Donna (right) and daughter Kate (left).
Lynn Pressman was one of the first people I heard about when I entered the toy industry. She absolutely fascinated me. People talked about her business acumen, flair, hats, stunts, like bringing an elephant to NY Toy Fair, and much more. I met Jim for the first time at the UK Inventor Dinner and he seemed quiet, thoughtful and reserved. Although their styles were different, both were exceedingly successful in growing Pressman Toy during their time at the helm, as was Jack Pressman obviously. Theirs is a great story! You can read the Pressman Family Story here www.peopleofplay.com/blog/pressman-toy-a-short-history-by-jim-pressman
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Jim, how did your family first enter the toy industry?
How has business changed over the years?
Who has been involved and who is involved now?
What advice do you have for others thinking of joining the family business?
My father, Jack Pressman, grew up working with his Father who owned the Pressman Sporting Goods and Toys retail store. After Jack was discharged from the service, he worked for a company that sold metal toys. Then, in 1922, at the age of 27, he became a partner in the North American Toy Company, which then changed its name to J.Pressman and Company.
From 1922 until his death in 1959, Jack was President. In 1942 he married Lynn Rambach. In 1947, he dissolved his partnership at J. Pressman and started Pressman Toy, naming Lynn as Vice President. Lynn became President after Jack’s death and ran the company until 1977, when she named her youngest son (me) President. I was President until 2014 when we sold the company to Goliath Games.
The business has changed in many ways. Whereas, TV advertising was once the only way to reach children, today the complex world of social media plays a huge part, and TV, not so much. The retail world is now Target, Walmart and Amazon. Major toy retailers like ToysRUs, ChildWorld and Kay Bee, and many others, have disappeared.
A family business can be rife for conflict. It takes a strong leader who can navigate the family members so that everyone is treated in relation to their contribution to the business.
Do you think the next generation will get involved?
My wife Donna and I have one child, Kate, and she had her sights on the world of PR and had no interest in joining the family company. My brother and sister supported a sale of the company rather than looking for one of their children to run the company since they all had other interests as well. I sold Pressman around 7 years ago to Goliath Games which is also a family-owned company founded by Adi Golad, with two generations working in their company. 23 tfe February 2022
INDUSTRY FORUM WOMEN IN TOYS WiT Designs Their Virtual Events With Purpose, and So Can You! by Shannon
Varcoe
Over the past two years, virtual gatherings have become our new normal for just about everything — staff meetings, hangouts with friends and family, and all kinds of other events. We may be used to it now, but initially, the pivot to virtual was challenging for many of us. In 2020, I was hired as the Program Manager for Women in Toys, Licensing & Entertainment, to help find ways for the women of our industry to engage with one another in meaningful and authentic ways, even when we couldn’t see each other face-to-face. But of course, that was easier said than done. Prior to the pandemic, like so many other organizations, WiT primarily hosted in-person events. The pivot to virtual events presented us with an opportunity to rethink how we’ve engaged members in the past and assess the needs of women in the toy, licensing, and entertainment industries. From always focusing on our “why,” to taking a human-centered approach, to being intentional with our programming every step of the way — it continues to be my goal to find ways to create the transformative and impactful virtual programs our community wants and needs. Here’s a peek into the process we use at WiT, with some questions that will help you design your next virtual event or program for your audiences.
1. What is your “why?” When it comes to planning our events and programs at WiT, we do our best to carefully consider the “why” behind every opportunity we create. Is the purpose for attendees to learn something specific? Meet someone new? Share an idea? Share a story? Make a friend? Feel less alone? Each event’s purpose is unique and specific and helps us to make decisions on how we design the experience. This approach is inspired by Priya Parker and her book, “The Art of Gathering.” Priya says “The first step to 24 tfe February 2022
creating more meaningful transformative gatherings is to just pause and say what is the purpose of this gathering?” She urges readers to get really specific about what they want to accomplish and achieve through a gathering. For example, when WiT was planning our Virtual Recess event series last summer, our purpose was to create a gathering where all attendees would smile, laugh, and press pause on their workday to-dos to fully engage in a “play break” activity. These events, therefore, became less about learning how to be an expert juggler, and more about giving it a go and enjoying the process of learning and playing along.
2. What do your attendees actually want? Let’s face it, virtual events and in-person events are just not created equal. They each have their pros and cons, and require very different design needs when considering the experience of attendees. For example, a 3-4 hour in-person event with an evening cocktail hour, dinner, and dessert just can’t translate minute for minute to virtual. We have to entirely rethink the experience when designing for the virtual space, but this isn’t necessarily a negative thing! Think of it as an opportunity to practice human-centered design. Give yourself the chance to brainstorm and think outside the box about how your event might be structured, and how attendees might engage with one another or with the content in new and unique ways. Consider what constraints you might be able to reconsider such as the date or time of an event. Perhaps an event can span the course of a week or month in bite-sized pieces, or maybe there isn’t a live virtual event at all and individuals engage at their own pace. The important piece here is to always think like an attendee — what would you want if you were attending this event? What do your attendees want to learn? Who do they want to interact with? What do they need right now that you might be able to provide? And always remember to keep the “why” you identified above in mind. At WiT, this past year we had to reinvent our annual Empowerment Day pitch event for women inventors – which is usually held in-person with inventors pitching their ideas to toy companies in private sessions throughout a day-long event in Dallas. With the move to virtual, we were able to host a newly imagined Empower Days experience utilizing breakout rooms to make over 400 unique conversations happen between inventors, toy companies, and industry mentors in two evening sessions. We provided pitch opportunities to women inventors who would have otherwise not been able to travel and participate in person, even if the event were held in person.. The energy in the virtual room was incredible, attendees were buzzing with excitement and passion as they connected in a warm and welcoming environment built specifically with new inventors in mind. 3. What experience are you creating? You have your “why.” Your attendees are top-ofmind. Now it’s time to develop your event’s agenda and what participants will actually experience. This starts with the invitation or registration page for your event and ends with the ways you engage with participants even after the event is over. When planning WiT’s events, I often con-
sider the 5 E’s of Experience Design: Entice, Enter, Engage, Exit, Extend. Entice - When crafting the messaging of your event invitation, make your event’s purpose clear and concise. This is a chance to share the “why” of your event and set the tone for what they will experience when they log on. Enter - At WiT, we do our best to create an inviting atmosphere for all attendees at our events. This starts with a warm welcome from the host and an invitation to interact. We will often ask a question and encourage attendees to share their responses in the chat. Starting with a simple interaction leads to stronger participation from individuals throughout the event. Engage - This should be the main attraction of your virtual event or program — the name of the game for bringing your event’s purpose to life. Whatever your goal is, it’s important to continue thinking through how attendees will be interacting with the content. Consider utilizing polls, encouraging attendees to ask questions in the chat, or including a segment for conversation and connection in breakout rooms. Exit - Before your attendees log off, it’s important to finish strong and neatly wrap up your event. My favorite thing to do in the final minutes of an event is to give space for reflection. I’ll often ask attendees to share their biggest takeaway in the chat or share something they will implement in their life as a result of attending the event. This gives attendees the chance to pause and consider what they’ve experienced and gives you as the host great insight into if you’ve achieved your purpose. Extend - Just because an event is over doesn’t mean it actually has to end there! How might you invite attendees to continue to reflect or share their experiences after they log off. At WiT, we encourage members to connect and continue their conversations in our Slack workspace after each virtual event. We will also share recordings and snippets of wisdom from speakers or attendees for participants who might not have been able to join live. As a facilitator and program manager, I love when moments of joy, connection, creativity, and laughter are present in the experiences I design. At WiT I am lucky enough to work with creators, marketers, and leaders of all levels at the center of the toy, licensing, and entertainment industries and am constantly inspired to find new ways to play, design, and produce virtual events in new and innovative ways. It’s not always easy, but it’s always rewarding to see attendees connect and collaborate with one another even when we are miles apart. 25 tfe February 2022
FEATURED CONTENT
Toys in the Time of Coronavirus by Nick Truss Despite best hopes and safety measures implemented the world over, the pandemic continued to cast its shadow across global supply infrastructures, leaving suppliers and retailers alike in the dark for yet another year. Holiday 2021 was impacted heavily by continued supply line woes, delaying critical retail products for many companies. Consequently, holiday products will be arriving on shelves in Q1 of 2022, necessitating possible shifts in marketing and sales strategy. We reached out to several key toy executives across the industry for insight on this consequence, and more. Andy Yanofsky, COO of WowWee says “From a sales perspective, Xmas in January will be a rallying cry for retailers and toy companies alike as they try to capitalize on pent up demand due to inventory shortages in Q4. Carry-forward items at brick and mortar will be well positioned to deal with price compression whereas non carry-forward items could be subject to liquidation strategies with Fall shipments still inbound. From a marketing perspective, I think toy companies will find themselves in the market for ads/media without pause from Xmas as is usually the case.” Andy Keimach, President at VTech Electronics, takes a glasshalf-full mentality, remarking, “We know the holidays are the most popular season for gifting, but people celebrate children’s birthdays year-round, and look for gift-giving opportunities throughout the year. We are partnering with our retailers to help move inventory and look forward to a strong first half of the year as we lean into more non-traditional holidays and gifting occasions. Customers will be able to find popular, award-winning toys on shelves as they search for the perfect gift.”
Sharon John, CEO and President of Build-A-Bear reflected on the unfortunate side effects of product delays, saying, “Some will be seasonally irrelevant, therefore that may cause certain manufacturers and/or retailers to pack-and-hold which will tie up cash for a year until the next holiday season. Another possible outcome could cause a glut of toy availability in the first half that may create downward retail pricing pressures due to supply and demand reaction. Unfortunately, many of the manufacturers and/or retailers may have already over-paid for the product when adding in the increased manufacturing and shipping costs, so it would add insult to injury to have to lower prices.” Some companies found themselves fortunately well prepared ahead of time, due to their vast, cultivated, and interconnected networks. Max Rangel, CEO and Global President at Spin Master commented, “Our supply chain and commercial organizations were very successful in working through global supply chain disruptions with our retail partners to ensure we delivered our goods to stores and digital shelves. We pulled forward finished goods production to increase capacity, and we invested in more tooling to dual source manufacturing of certain product lines. We leveraged our diversified third-party manufacturing footprint across China, Vietnam, India and Mexico to optimize availability, and we worked with our logistics providers to secure access to additional ports and shipping lanes. We think that because of these efforts our risk is manageable.”
Ultimately, consumers are likely to see some positive side effects as products hit shelves early this year. Laura Zebersky, President of Jazwares postulates, “The impact I expect in the first half of the year Isaac Larian, CEO of MGA Entertainment adds, “The demand for is that we will start to see better in-stocks innovative toys is very strong. MGA is fortunate to have many innovations. But, I believe there will be a glut of consumer goods hitting the at all retailers; a more robust retail promofirst half of the year that will clog the shelves for the first half of the tional cycle, and manufacturers being able year.” to offer discounts around Easter in mid-April.”
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FEATURED CONTENT A moment of necessary change
Ynon Kreiz, CEO of Mattel adds, The key difference in year two of the pandemic was a shift in “Having already restructured our resolve, and an earnest desire to get things rolling again. Where global supply chain as part of Mattel’s many saw an unavoidable cease in business as usual, others saw transformation strategy, it is now a true opportunities for improvement, and subsequently adapted. business partner, strategic asset for the company, and a competitive advantage A common conclusion was that every step in the producfor Mattel. While I cannot comment on tion timeline must be moved up. Mr. Yanofsky remarks, “We’re the fourth quarter, in terms of recent supply chain challenges, rebuilding our assumption sets to deal with what we believe is exiting the third quarter we reported that our supply chain and the new normal: that supply chain congestion isn’t going away, commercial organizations were successful in working through and that the economics that accompany it will persist. In short, global supply chain disruption and closely collaborated with we have to be earlier at every level. We have to make portfolio our retail partners in trying to meet consumer demand. It’s not choices earlier, develop earlier, manufacture earlier, and ship that we were not impacted, but we anticipated short supply earlier. We have to rethink how we do business domestically. and longer lead times and factored that into our planning with Freight costs will preclude us from offering certain items on a several mitigating actions. We believe the strong performance domestic basis, and we’ll have to frontload shipments on those of our supply chain was attributable to our scale, expertise, and items we believe in most to ensure we can meet demand.” flexible model.” Charlie Emby, Co-President of Just Play offers, “We have accelerated our development time, tooling releases and overall preview and shipping timelines. It has taken an enormous amount of coordination working with licensors, our internal design/development teams, our factories and retailers to plan the business for the next couple of seasons.” Brands with comprehensive factory infrastructure were far less impacted on the whole, but their shrewd industry leaders remained vigilant. Skip Kodak, President of Lego Americas says, “We have a global network of factories and distribution centers located close to our markets, which gives us the flexibility to meet shifting consumer demands and reduces our need to ship products long distances. However, the current global supply situation is very dynamic. We are working very hard to minimize any disruption, taking swift action to respond to any issues that arise and monitoring the situation very closely.”
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Given the emergent issues of 2020, Build-A-Bear took preventative measures in advance of Q4 2021. Ms. John comments, “At Build-A-Bear, we increased orders of evergreen/ core products and pulled forward the holiday-specific products in 2021 when some of the factory, container and shipping issues became evident and, therefore, we were able to receive the vast major of holiday goods prior to November resulting in comparatively little sales disruption for business. On the few Christmas products that were not shipped, we were able to pack and hold until next year.” Ms. Zebersky adds in relation to Jazwares, “Fortunately, we were prepared for challenges in the supply chain by having our own domestic warehousing in place, along with strong agreements with our transportation network. The importance of being nimble remains critical to our success.” Prior efforts to innovate proved useful for Spin Master, as Mr. Rangel remarks, “We’ve been focused on diversifying our manufacturing for some time, and it provides us with greater flexibility to shift vendors as needed. Additionally, as we put more emphasis on strengthening our three creative centers, toy, entertainment and digital games, there will be less of our portfolio which is reliant on physical items.”
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FEATURED CONTENT This year was a time for reflection on operational pipelines, as Mr. Keimach adds, “The supply chain issues have given us a chance to step back and evaluate where we can make improvements in efficiency. Internally, we will be putting an emphasis on longer lead times and carrying additional inventory. We will also continue to work closely with our retail partners to align on forecasts and inventory strategies. Additionally, we will be focusing on improving visibility throughout the supply chain to identify any issues early on so we can get ahead of them. By establishing contingency plans, we can quickly implement solutions and mitigate any repercussions.” Changes that are here to stay When asked what pandemic changes would remain permanent in the toy business, our interviewees had a wealth of wisdom to offer. Eric Nyman, President and COO of Hasbro comments, “The pandemic caused retail experiences to move online more than ever before. At Hasbro we’ve continued to grow our leadership in ecommerce capabilities with our focus on Omni-channel, pure-play, and our own direct to consumer business, and Hasbro Pulse. The pandemic also meant many of the in-person interactions we have with our fans and consumers had to change. Over the past two years, Hasbro has ventured into new digital initiatives such as our Bring Home the Fun campaign of 2020, and Hasbro Pulse Con. These have allowed us to directly reach our consumers and fans through virtual content and events.”
Mr. Kreiz adds, “The industry continues to face ongoing COVID-related challenges, so this chapter is not yet finished on this unprecedented period for our world. However, we clearly saw the further acceleration of online retail and ecommerce during the pandemic. Most importantly, the toy industry has played a key role in providing support and positive experiences for children and families during the pandemic. Our industry has always been resilient in challenging economic times and this time has been no exception.” Mr. Keimach remarks, “E-commerce was on the rise before the pandemic, but it exploded in 2020 and continued in 2021. Whether people stayed home because they wanted to avoid crowds, stores limited hours and/or capacity levels or people were sick, COVID really pushed consumers towards e-commerce. It’s become second nature, even to people who were new to online shopping and may not have been comfortable at the start of the pandemic. Across demographics, consumers have become accustomed to instant access to everything they need via e-commerce, and I think that’s a change that’s here to stay.”
Reflecting on silver linings as a result of the pandemic, Mr. Emby remarks, “One positive that has come from the pandemic is the way the industry has pulled together to give back to those in need from COVID relief and beyond. The toy industry has always been very philanthropic, but the continued expansion in charitable donations is something that will continue post panLego’s marketing focus has under- demic.” gone a few key shifts. As Mr. Kodak explains, “Our first instinct during the Mr. Emby adds, “From a business perspective, Zoom meetpandemic was to put the brand in ser- ings have become an acceptable way to conduct business and I vice to families, and inspire them to don’t see that changing.” play together. We’ve dialed up our focus on grown-ups too, introducing items Things to look forward to designed to catch their attention such as Botanicals, Art, and replicas of popular TV series like Friends As for the future, we asked what up-and-coming products for and Seinfeld. We also experimented with different types of vir- 2022 most excited our interviewees, looking forward. tual and physical experiences to understand how our brand can flex in less than ideal circumstances, such as the first ever virtual Lego Con, with learnings we will apply to future programs.”
30 tfe February 2022
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FEATURED CONTENT Ms. Zebersky comments, “We are super excited about our entire Jazwares portfolio in 2022. From Squishmallows, to CoComelon and Dino Ranch, to Pokémon and Roblox, we certainly have many of the hottest brands, and they have certainly struck a chord with consumers. The demand for our toys is strong. Coupling this with the launch of exciting new products, and our costumes business featuring Marvel and Disney licenses, we are expecting a very strong year.” Mr. Larian says of MGA, “As you know, MGA has been an innovative and disruptive toy company since the launch of Bratz in 2001. We will continue to innovate. I’m excited about the new LOL travel segment , LOL queens and LOL tweens. In addition, we are launching another new $100 million brand Mermaze in January, and of course, Bratz are back very successfully, and the Little Tikes brand keeps on growing. Furthermore, Rainbow High is a number 1 fashion doll brand, continuing to grow.”
pany has been leaning into new and different gifting occasions, and recently launched an online initiative called “Heart Box.” We are very excited about this, as we see it as an incremental opportunity to drive sales to a broader addressable market within the large and growing gifting category.” Mr. Kreiz, reflecting on Mattel, says, “There is much to be excited about in the year ahead, both for Mattel, with multiple growth engines across the company, and the toy industry as a whole. As part of our growth strategy, we are actively expanding our portfolio of licensed partnerships. In 3Q21, we announced an expansion of our relationship with Disney consumer products, games, and publishing for Disney and Pixar’s eagerly anticipated movie Lightyear. We also are pleased to have exciting product tied to other highly anticipated 2022 movies, including Jurassic World and Minions. In 2022 we are eager for the reboot of another iconic piece of Mattel IP, Monster High. We will unveil new content, lifestyle product and fashion dolls in 2022 and we are working with Nickelodeon on a new animated series and live-action television movie musical to debut this year.” Mr. Yanofsky adds for WowWee, “From a continuing brands standpoint, we’re incredibly excited about the evolution of the Got2Glow Fairy Finder product line, and the expanding partnership with Nickelodeon on My Squishy Littles, and continuing the expansion of our Baby Shark’s Big Show line.”
Hasbro’s Mr. Nyman adds, “We’re proud to unveil so many new innovations across our entire portfolio of iconic brands from Nerf and Transformers to Monopoly, Play-Doh, and Peppa Pig. Hasbro is continuing to bring kids and families new toy and gaming experiences as well as strengthen collector product lines for fans of our many entertainment-based brands, and our partner brands. Some highlights include: new My Little Pony products launching in Spring 2022, Power Rangers Dino Fury Season 2 products in Q1, Star Wars Products to celebrate May the Fourth, new Marvel movie product lines, and so much more”
much more.”
Ms. John remarks, “Build-A-Bear is celebrating its 25th Anniversary in 2022, and as such is also recognizing the multi-generational aspect of the brand, its growing relevance in pop culture, and appeal beyond young children to tweens, teens, and adults. With that in mind, given that the brand is highly associated with making memories and having celebrations, our com-
Mr. Kodak says of the Lego brand, “2022 marks the 90th anniversary of the Lego Group, and we have lots of exciting products and programs planned to celebrate. Not only are we focusing on our history at this time, but also what the future of Lego play will look like as we forge ahead. We look forward to unveiling much more in the months to come!
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Mr Rangel of Spin Master remarks, “We have an innovative and imaginative 2022 line up with toys from award-winning franchises, highly sought-after licenses, and trailblazing new intellectual property. Some of the lines that I am most excited about include PAW Patrol, Purse Pets, DC movie toy lines, and
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NEW PRODUCT PREVIEWS Basic Fun The Care Bears, the favorite loveable huggable BFFs, are excited to welcome in a NEW Care Bears friend into the family – I Care Bear. I Care Bear, the first ever eco-friendly bear, is here to encourage everyone to recycle by reminding us all just how important it is to take care of the planet. With his motto “love the earth,” I Care Bear’s beautiful super soft plush not only reflects the colors of the land and sea, but was created specifically using recycled materials. With this nature-loving bear, there is no greater joy than keeping Earth clean for generations to come. Take I Care Bear home in his custom eco-friendly packaging made from 100% recycled paper, and celebrate Earth Day with this NEW bestie! Ages 4+, Available exclusively at Walmart in March. The Care Bears are celebrating in 2022 – what are they celebrating exactly? 40 years of “sharing and caring!” As 2022 marks the 40th anniversary of the Care Bears, who originally launched back in 1982. In celebration of this Care Bear-ific milestone, Care-a-Lot Bear, the very first bear to exist in the magical kingdom of Carea-Lot, has been created to commemorate the occasion. This special collector’s edition bestie features beautiful super soft multicolored plush with a unique silver shimmer effect throughout, a beautiful shimmery belly badge, 40th logo embroidered on the foot, and a Certificate of Authenticity. Don’t miss out on celebrating the 40th in style with this new bestie who’s ready to bring some sparkle into your life! Ages 4+, Available Fall 2022. Everyone’s favorite Lite-Brite is now mega-sized to create your own lite-up Lite-Brite Wall Art! Display on your wall or tabletop. Lite-Brite your passions unlike anything you’ve created before. From favorite art pieces, iconic signs and more, escape with a unique experience you can enjoy in the dark! The 16 x 16” grid features high definition designs with 6,000 micro-sized pegs in assorted colors with 45 LEDs. Choose from one of three HD Pop Art designs. Display on your wall or on your tabletop – it makes a great work-from-home backdrop! Ages 14+, Available Fall 2022. 2022 marks TONKA’s 75th anniversary. To celebrate this Tonka Tough milestone, Basic Fun! is proud to offer a limited series of Tonka Mighty Dump Trucks inspired by the earlier years. This edition celebrates the 1968 Mighty Dump Truck featuring a fire red cab, golden dump bed, original markings and the 75th anniversary badge. Great for kids and collectors alike, this special edition is exclusively available at Amazon and made with cold-rolled steel, big tires that roll over anything, and an articulated dump bed to load and unload the mightiest of hauls. Ages 3+, Available exclusively at Amazon Spring 2022. Get out of the way! Tonka’s Mighty Monster RC is celebrating 75 years of Tonka Tough with the first ever RC Tonka Steel Dump Truck made with cold-rolled steel and 4-in-1 monster action – haul, dump, plow, and 360 stunts. Load objects into the truck bed, secure them with the foldable tailgate, and then take over job sites with motorized hauling and dumping actions. Remote control from up to 100 feet away with 2.4GHz frequency high torque tank steering, and 4-wheel drive in any direction. Clear obstacles big and small with the kid-powered plow. Then, dominate any job site or game room with 360-degree stunts and monster lightweight foam tires that’ll make any parent happy. Simply push the red button for brag worthy, Shaq-approved 360 action. Shaquille O’Neal is a proud partner of Tonka inspiring kids and grandparents alike to put down their screens and get back to playing together with Tonka. RC includes rechargeable Li-On Battery and USB cable. Ages 5+, Available Fall 2022.
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NEW PRODUCT PREVIEWS Brown Toy Box Specifically designed to empower young Black and Brown kids in science, technology, engineering, art and math (STEAM), Brown Toy Box STEAM Kits will be available at specialty and mass retailers nationwide in 2022. Featuring engaging characters and fun activities, six themed STEAM kits are available, from the logic of coding, exploring the periodic table, curating a museum exhibit, building a wooden robot recreation, to constructing a telescope to explore constellations Created by Equity in Play advocate Terri-Nichelle Bradley to disrupt generational poverty in underserved communities, Brown Toy Box STEAM Kits debuted at Target in 2021. Ages 5+, Available now. Brown Toy Box Coding and App Development STEAM Kit - Learn the logic of coding and create a bracelet using the fundamentals of binary coding. The two-sided figure cutout and three-wall coding/gaming experience comes with an activity book with fun facts, games and coloring pages. Brown Toy Box Astronomy STEAM Kit - Explore constellations through this space immersive kit and assemble your own telescope or create a bedroom cosmic space oasis with glow-in-thedark constellations. Dre-themed space puzzles and two-sided figure cut outs as well as threewall space/mission control experience will send you to outer space. Brown Toy Box Chemistry STEAM Kit - It’s never too early to learn the periodic table and kids learn elements with a fun puzzle. Grow and monitor crystal formation, and the Amara two-sided cut out and three-wall science classroom lab comes with an activity book, fun facts, games and coloring pages. Brown Toy Box Marine Biology STEAM Kit - Discover the mysteries of the ocean and grow your own coral reef. Assemble 3D marine life puzzles and position them on your ocean mat. Create your own glow-inthe-dark marine marvel with dark ocean sea life stickers and an aquarium. Brown Toy Box Museum Arts STEAM Kit - Curate your own museum exhibit with your own curator clipboard, checklist and dry erase marker. Assemble mini canvases, frames, and adhere art genre stickers for your dream exhibit, learning about pointillism, expressionism and more. Brown Toy Box Robotics STEAM Kit - Build a wooden robot recreation and convert your room into a lab with an ‘Authorized Area Robotic Area’ door sign and poster.
Cloud B Ask any new parent what they want most in the world (besides a healthy baby) and they’ll likely tell you: sleep. That dream of better bedtimes and blissful slumber will last for years, since childhood is rife with sleep challenges like night-time waking, fear of the dark, nightmares, and more. Luckily for parents, there is one brand on a mission to help children sleep safely and soundly through all stages of their development. For twenty years, Cloud B has been “where good sleep begins” and our multi-sensory product collections are based on pediatric research demonstrating that specific aspects of sight, sound, and touch are all vital to achieving peaceful, deeper sleep. The Twinkling Twilight Turtle is a new spin on our original award winning Twilight Turtle! Now with two soothing MELODIES and 100’s of “Twinkling” lights, the Twinkling Twilight Turtle projects a twinkling star effect on the ceiling and a multicolor light show on the shell. Ages 0+, Available now. Tranquil Turtle will transform a child’s room into a peaceful oasis. The light projector creates a serene underwater effect - complete with softly undulating waves - while the sound machine offers two calming choices: a gentle melody or whispering waves. Winner of Infant Toy of the Year Award and the National Parenting Center Seal of Approval, Tranquil Turtle is the perfect solution for kids who are afraid of the dark. Ages 0+, Available now.
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The Toy Industry’s Only B2B Digital Social Marketplace
Grow and Manage Your Business Every Day!
SHOP ON YOUR OWN SCHEDULE and Order Inventory on a Secure Digital Platform
With Toy Fair Everywhere, You Are Able to: • Shop favorites & discover new brands whenever and wherever you want • Schedule live, real-time product demos and meetings • Stay social and connected with the toy community
Learn more & register today at ToyFairEverywhere.com
• Learn the latest toy and children’s entertainment trends and news • And much more
Want to Learn More? Toy sellers and children’s entertainment companies interested in hosting a digital showroom should contact their Account Executive today! Companies beginning with A–G contact Simon Yung (646.520.4875); H-P contact Stacy Liebensohn (646.520.4852); and Q-Z contact Michael Lynch (646.520.4862) Learn about all our go-to-market opportunities at www.toyassociation.org/EVENTS
NEW PRODUCT PREVIEWS Cra-Z-Art The Shimmer ‘n Sparkle Super Sleek 2 in 1 Whipped Creator mixes and blends swirls of creamy buttery lip and body treats or refreshing sugary scrubs. Includes everything to create personalized body butters and sugar scrubs. Customizable labels, salon style jars, crème base, scents, colors and shimmer. Great Gifting! Ages 8+, Available Fall 2022. Glam & Tell! Create your own beauty style and stories with the Shimmer ‘n Sparkle Ultimate Beauty Studio. Includes clip-on rechargeable LED selfie light, phone stand, real make-up, glam gossip and beauty artist cards. Create so many different trendy beauty looks over and over for the ultimate make-over experience. Ages 8+, Available now. All in One Ultimate at Home Manicure! Get a Salon Style Manicure Experience with the Shimmer ‘n Sparkle Real Ultimate Nail Spa! Prepare Hands with Sweet Smelling Sugar Scrub, Soak Hands with Scented Salts. Massaging Feature has 5 Different Modes! Includes 6 Fashion Shades of Polish, Glitter for Sparkle and Nail Deco Stickers! Paint your Own Nails or any 5 Assorted Colors of Easy Stick On Nails! The 5 n 1 Ultimate Hand Spa Includes a “Real” Nail Dryer! Soak, Massage, Polish, Decorate & Dry! So Easy! Have A Manicure Party! Ages 8+, Available now. Experience the richer, truer colors of Kodak Premium Puzzles in piece counts from 100 to 1500 piece, available from Cra-Z-Art! With Kodak’s expertise in photography and color and an extensive selection of puzzles, you’ll love spending time completing a puzzle that’s challenging and beautiful. Discover the breathtaking color and stunning imagery with New Kodak Premium Puzzles by Cra-Z-Art! Ages 8+, Available now.
Crazy Aaron’s You’ll “bee” mesmerized by the energetic amber and glistening gold hues of Honey Hive Thinking Putty! The honeycomb sparkles and buzzing bees will make you want to be the beekeeper of this putty. Ages 3+, Available at www.crazyaarons.com March 2022. Crazy Aaron’s Mixed by Me Collection puts the power of creation in the palm of your hands! This awesome Mixed by Me Hide Inside activity kit includes 3 clear tins of Thinking Putty, 5 bags of mix in pieces, 6 tin labels, and 6 colored pencils to brand your one-of-a-kind creation. Ages 8+, Available at www.crazyaarons.com March 2022.
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SHOWCASE ALERT!
Mark your calendars
SPRING SHOWCASE
HOLIDAY SHOWCASE
The Altman Building 135 W 18th St, New York, NY
Clinton Mercantile 639 W 46th St, New York, NY
Kick off the year with the one and only toy event of the season! Exclusive first looks at many toys and baby products. A great experience for kids and adults on “take your kid to work day!”
April 28th, 2022
TTPM’s Most Wanted Toys revealed with exposure from the media and top influencers. Create 4th quarter exposure during the most important time of the year for gift giving!
September 20th, 2022
Highlight your products at our events! Reserve your spot todaY!
For more info:
Donna Moore - donna@ttpm.com
Anneka Ranpuria - anneka@ttpm.com
NEW PRODUCT PREVIEWS Cubles In 2021, Cubles were a runaway hit with original characters and licensing characters such as GI Joe, KISS, Max Meow, Phoebe & her Unicorn, Dog Man Series 2, Color Me Cubles, and the Pro Bull Riders. In 2022, Cubles will bring new and exciting characters to life including True and the Rainbow Kingdom, My Little Pony, KISS - Rock and Roll Over Series, Transformers, Potato Head, Teenage Mutant Ninja Turtles, SpongeBob, Cat Kid, Ren & Stimpy, Peppa Pig, Power Rangers, Dungeons & Dragons, Invader Zim, Garfield and more!!! Additionally, new Cubles originals will also be available from Dinosaurs Series 2, North American Animals, Pirates, Robots, Holiday favorites and more! Cubles are a unique mashup between origami, puzzle, toy, and craft, that promotes STEM principles and learning through clever paperboard construction, which in turn become playable and collectible characters. Each CubleStock figure features a patented key system which allows parts to move freely through articulation. Not only is the product a great hands-on learning experience that opens the mind to dimensional play, but parents will also love that no glue or scissors are required. Kids of all ages will willingly want to step away from their screens to turn CUBLES into something that starts flat and becomes a 3D creative experience which leads to a sense of “Hey, I did that!” pride! Also, CUBLES are 100% recyclable, are a Restoration Partner with One Tree Planted, and are made-in-the-USA. 7+ years, Available now.
Dr. Seuss Today is your birthday, the Day of All Days, and it’s time to gather friends and family to celebrate with the Happy Birthday to You! Game from Funko! Wake up to the Birthday Bird and travel with him to the wonderful places of Katroo. Collect colorful presents along the way like birthday cake, rockets, flowers, and more! Once the presents are all gone, it’s time to race back to the Birthday Pal-alace for a celebration. Be the first one to arrive and gain bonus stars! If you have the most stars at the end of the game, you win! Ages 3+, Available now. Experience the world of Dr. Seuss as it comes alive with Oh, The Places You’ll Go! and Green Eggs and Ham Magna-Tiles Structures from CreateOn. Your Child gets to engage with their favorite characters through hands-on play! Introduce directional words with Dr. Seuss and practice opposites along with the story. Explore, play and learn with our imaginative Dr. Seuss sets. Each immerses your child into their favorite stories all while encouraging creative thinking and imagination skills. Ages 3+, Available now. Plushes from Aurora - The lovable Horton the Elephant is now available in adorable plush form! Take home this beloved character today! To celebrate Earth Day, this Lorax holds our precious planet full of love and care. The Lorax’s final pages teach us that just one small seed, or one small child, can make a difference. Respect our environment and spread awareness with this classic Dr. Seuss character brought to life in plush form!
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PR | INFLUENCE | SOCIAL | DIGITAL The preeminent agency serving family, juvenile and lifestyle brands.
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B E C A U S E . . .
They consistently bring fresh ideas and new ways of thinking to the table. -Annie Laurie Zomermaand Co-Managing Director Schleich USA Our sales have more than doubled and our media reached has exploded. -Jordan Becker VP Sales & Marketing iPlay, iLearn They are true partners in achieving objectives. They understand retail and work to ensure that coverage leads to sellthrough. -Debra Joester The Joester Loria Group for the World of Eric Carle
I N F O @ B R I L L I A N T P R M . C O M
NEW PRODUCT PREVIEWS Epoch Look fabulous in the new Serafina Pony’s Stylish Hair Salon! This Two-Story Hair Salon is ready to play with all the styles and accessories to give Critters their best hair day yet! Featuring poseable Pony Girl, Serafina, with a silky blonde mane of hair dressed to impress in her colorful rainbow print dress and stylish pearls! Ages 3+, Available Spring 2022. Enjoy a day of fun and hair fashion with the Pony’s Hair Styling Set! Set includes Pony Mother, Sally, with a silky blonde mane who is ready to style every Critter with her special hair styling tools uniquely held in her smock. Accessories include hair sheers, blow dryer, curling iron, hair spray and more! Her cute, purple styling cart holds all her accessories to bring the glam to every Critter. Features salon styling cart with hair styling tools and accessories, and wearable smock! Inspires imaginative and role play with makeup and fashionable hair accessories including headbands and clips that Ponies can actually wear! Ages 3+, Available Spring 2022. Create and display your very own designs with the new Beginners Carry Case! The quilted carry case opens to reveal a craft workstation with unique flip tray mechanism to design and create bead art on the go! The carry case wonderfully organizes and stores more than 900 beads in 24 unique shapes and colors, including star beads! In addition, the case features six design pegs to display beadwork on the outside of the case and on the creation base display. Carry case includes double-sided bead pen tool to place beads onto and remove from the tray, flip tray, spray bottle and fun template designs to create beaded works of art! Ages 4+, Available: Spring 2022.
Fox Mind Go PoP! Presto - Race to pop the bubbles! Complete the challenges on the presto cards and be the first to tap Bubblo to win the round! Players with quick reflexes, excellent eye-hand coordination and a good sense of observation will prevail in this fun party game for the whole family. Ages 6+, Available Winter 2022. Slam Words is the fastest word search game ever! Shake the cup, slam it shut to reveal 3 letters. Quickly find a word that uses the three letters and pass the cup to the next player who must find a new word, or they are out. Highly portable for fun anywhere. Ages 8+, Available Fall 2022. Play solo or up to 4 players with Go Pop! Jumbo Rainbow. Discover more fun ways to play the original Go PoP! game. The object of the game is to be the player who, by thinking ahead, forces their opponent to press down the last bubble on the board. Now with more bubbles and even more fun! Ages 5+, Available Spring 2022.
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June 12-15, 2022
MORE THAN A TOY SHOW REGISTER NOW WWW.MARKETPLACEANDACADEMY.ORG INFO@ASTRATOY.ORG
NEW PRODUCT PREVIEWS
The Fresh Dolls
Dream Big! The Fresh Dolls Career Collection celebrates women of color with three fashion dolls who mean business. Meet Mia - one of the world’s finest surgeons. Navaeh - President of the United States heading to a security briefing, and Luna - a beloved teacher preparing to inspire bright minds with next week’s lesson plans. As Black and Brown girls come in all shades, Fresh Dolls feature custom blended skin tones that represent multicultural people around the world. These relatable dolls are sure to inspire the next generation of professional leaders, healers, educators, and more to Dream Big and they are featured in Target’s Project Dream endcap beginning this November. Standing 11.5 inches tall, these three Fresh Dolls are packaged together, ready for anything! Ages 3+, Available exclusively at Target. Positively Perfect lets every little girl see their beauty and friends reflected through their dolls. These soft huggable dolls are made with an authentic variety of skin tones and physical features, that encourage little girls to love their beautiful skin, hair and physical features. Promoting self-love by mirroring family and friends during playtime, while reinforcing true #RepresentationMatters, Positively Perfect dolls also teach children to be more caring and compassionate. Available in two sizes, 12” (Toddler) and 18” (DIVAH), all Positively Perfect dolls have soft torso bodies, vinyl limbs and washable hair - which allows for styling fun! Ages 3+, Available now.
Funko Surprise a friend or loved one with open arms and a pop up greeting with Popsies, the new collectible greeting by Funko! Press the center of the bow, and the special message appears above the character as they hold their arms out wide. You can even write who it’s from and for with a permanent marker on the present’s label. Share a sentiment and a smile with an awesome Popsies character. Available now. Snapsies Gems are back and they’re bringing something sparkly to the party! Snapsies Gems are Funko’s exciting capsule collectibles with a whole world of fun inside! Funko’s patent pending snap technology lets fans play their way! Mix and match, create in a snap. Snapsies Gems mix and match outfits, accessories and more for endless combinations. Available now. When you’re on a mission, there’s no time to clown around.... Or is there? Collect the Paka Paka ClownSpy figures to complete your special assignment while also having a good laugh! Each capsule contains one of 18 possible vinyl figures, and some are more rare than others. Which ClownSpy will you uncover? Vinyl figures range in height, depending on character, between approximately 2-inches to 2.5-inches tall. Also check out the Paka Paka Soup Troop line! Available February 2022. 46 tfe February 2022
Green Toys
NEW PRODUCT PREVIEWS
Time to hit the road! The Green Toys RV Camper Set is loaded up and ready for an adventure! This colorful, 3-in-1 vehicle playset has something for everyone, featuring a pick-up truck, spacious camper, and sport boat with it’s very own trailer. Play with them individually, or link them all together for two feet of fun! And don’t forget the accessories – two characters, two chairs, a picnic table, and a camping stove round out this 10 piece set with endless narrative play possibilities. Great for indoor and outdoor play, the super-safe design has no metal axels or exterior paints or coatings. Manufactured in the USA. Made from 100% recycled plastic. No BPA, phthalates, or PVC. Packaged with recycled and recyclable materials printed with eco-friendly inks. Ages 2 +, Available now. All aboard! The Green Toys Stack & Sort Train is a one-stop shop for practicing motor skills, color matching, counting, sorting, and categorization. The 12-piece set includes a train engine, shape sorting car with removable roof, cargo car, 4 shapes (circle, square, triangle, and star) featuring a puppy, kitten, mouse, and bunny, and 4 numbered, graduated stacking pieces that nest easily in the cargo car, with designs that match their corresponding-color shape.This super-safe first train has no screws or metal axles, and the whole set is dishwasher safe for easy cleaning. Color combinations may vary. Made in the USA from 100% recycled plastic with no BPA, phthalates, or PVC. Packaged with recycled and recyclable materials printed with eco-friendly inks. Ages 6 months +, Available now. The School Bus Wagon has pulled up! This oversized toy is sturdy and durable, features a 100% cotton rope handle that easily tucks inside for convenient, safe storage, and has an awesome open-roof design to make loading up passengers a breeze. With chunky tires and a low-set bed, it is the perfect size for little ones to haul around their most prized possessions, both indoors and outside. Manufactured in the USA Made from 100% recycled plastic No BPA, phthalates or PVC Meets FDA food contact standards. Easy to clean and dishwasher safe Eco-friendly bulk packed and ready to play - no retail packaging. For ages 18 months + Available now. HABA Tonight won‘t be a peaceful night! In the garden of the Moonlight Castle, Zirroz the magician uses his power to make all the kingdom’s jewels magically float away. To stop him, the players creep cleverly through the castle garden and collect colorful pebbles. They pick the right moment to secretly swap them for the stolen gems. But be careful the colors need to match, otherwise the plan won’t work! The player who recovers the most jewels wins. Ages 5+ Available now. The World of Animals Magnetic Game Box contains a variety of magnetic tiles for showing animals in their natural habitats. Who lives in the savannah? Who lives in the jungle? And does the penguin go on the mountain top or on the seashore? It’s time to find out! The inside of the box lid is a printed sheet of metal foil. Children can prop up the box lid and arrange the pieces on the metal sheet inside or lay them out on one of the background scenes. Ages 3+, Available now. Who doesn’t enjoy a hug? Minidoll Matteo’s soft padding and downy fabric make him a lovable and cuddly companion, ideal for the baby and toddler months and a beautiful gift for all doll parents. Ages 0+, Available now. Has somebody got a birthday coming up? Or maybe it’s some other celebration. Or maybe it’s just because we like the taste. With this Play Set Fruitcake, junior gourmets are ready to welcome special visitors at all times. The cake can be topped, sliced and served as you like. Enjoy! Ages 3+, Available now. This soft and colorful Play Cube Farmyard stimulates the senses in so many different ways: the cutely drawn tractor entertains with a crackling sound effect; babies can see themselves reflected in the large mirror foil; a chirping noise comes from inside the cube; and the colorful rattle is sure to get plenty of use. Your child will really enjoy playing with this cube. Ages 6 months +, Available now. 48 tfe February 2022
NEW PRODUCT PREVIEWS Hape This colorful, wobbly Bunny Stacker brings sensory and sequencing fun to little ones’ Easter Baskets! Stack up all the tactile rings, from biggest to smallest, and finish by adding the cute and cuddly bunny with soft, floppy ears on top! Each sensory ring can be played with separately, are made differently with textured and colorful materials for babies to explore. Includes one wooden flower ring with six colorful pastel petals which little ones can flip and play with, one peach ring with pleasant jingles and one ring which features a pull-back string bunny tail, which clicks cutely on the wobbling wooden base. Ages 12 months+, Available exclusively at Target Spring 2022. Ready, Steady, Go! Little ones can build confidence in gross-motor coordination and balancing with the First Ride Balance Bike! The sleek, mint green balance bike is the perfect introduction for little ones to learn to balance and eventually ride on two wheels! Balance bikes encourage building confidence, muscle strength and increasing body flexibility as they learn to push and drive forward on the soft wheels while balancing without using stabilizers, like training wheels. The bike features comfortable soft handle bars for kids to easily grip and an adjustable soft seat in three different positions to grow as kids learn and grow. The durable, light-weight aluminum frame easily folds – enabling kids to begin their bike-riding adventures anywhere! Ages 18+ months, Available Spring 2022. All aboard! The Super Cityscape Transport Bucket Set takes little ones on city-like adventures in a plane, a train, a taxi or crane! Transport through the bustling city in numerous ways – the Super Cityscape Transport Bucket Set comes with multiple transport vehicles to get around town! The beautifully painted 80-piece set includes a freight train with two carriages, a light up inter-city battery powered train with two passenger cars, a fire truck, a crane, a taxi and even a plane! The full set also includes accessories for little ones to build a city from their imagination, like trees, a watch tower and two figures to travel throughout town. With multiple ways to configure the wooden train track, the bucket set encourages fun engineering and imaginative play for little ones to explore. Easily stored in its container, it also becomes part of the city and fun build when set up. Ages 3+, Available Fall 2022.
Hasbro The Monopoly Discover board game offers fun teaching tools for families. It features a double-sided gameboard with 2 levels of play, so you can decide which level is right for the family! One side focuses on counting and matching, recommended for kids ages 4-5. Flip the board over for more advanced play, focusing on reading and simple math, recommended for kids ages 6 and up. Gameplay in each level uses its own set of Monopoly money and cards, as well as rules. Inspired by Monopoly classic gameplay -- after all, every billionaire starts somewhere! Ages 4+, Available now.
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we know family TTPM Influencer Talent Management represents a portfolio of leading influencers in the family, kid and entertainment categories, covering all demographics and ages. TTPM/aNb Media and Brilliant PR & Marketing built this network to serve the bottom line. It is because of their vast business experience that they understand the nuances and value of an influencer / brand relationship and the importance of ROI.
TTPMTALENT.COM info@ttpmtalent.com
NEW PRODUCT PREVIEWS Hasbro Team up, build off, and race to take the crown! The Jenga Maker game is a frantic, fun twist on classic Jenga gameplay. Players divide into teams and race to build their Jenga object using the Jenga wooden blocks. One teammate describes the setup shown on the card, and guided by their description only, the others rush to build and crown their creation. But watch out! If a team builds it wrong or makes the object fall, they have to start over again. The first team to complete and crown 3 builds wins! It’s a fun and challenging gaming experience that combines friends, skill, suspense, laughter, and a little luck. Want a fun game for family game night? With beginner and advanced builds, Jenga Maker is a fun game for adults and kids alike! Ages 8 +, Available now. When an army of powerful alien beings is unleashed on Earth threatening life as we know it, a brand-new team of Power Rangers, fueled by the pre-historic power of the dinosaurs, are recruited to deal with the threat in the Power Rangers Dino Fury series! The Power Rangers Dino Knight Morpher is an electronic toy that features light effects and sounds inspired by season two of the Power Rangers Dino Fury, so kids can imagine upgraded morphing action. The lights and sounds of the Morpher are motion reactive and change as kids move! Plus, the Dino Knight Morpher has special elemental modes that can be activated when kids point the Morpher in a certain direction: down for lightning, up for fire, or straight ahead for ice modes! Insert the included Dino Knight key into the top of the Morpher to unlock even more sounds, inspired by the TV show when the Red Ranger morphs into the upgraded Dino Knight Mode! The Dino Knight Morpher is also compatible with the keys included with the Dino Fury 6-inch action figures. This Morpher can fit two Dino Fury keys at once! Ages 5+, Available now. 2022 Transformers Studio Series Wave 1 - Studio Series has always allowed fans to reach past the big screen and build the ultimate Transformers collection inspired by iconic movie scenes from the Transformers movie universe. All inspired by Transformers: Bumblebee, the remaining Studio Series Wave 1 characters for 2022 include Core Class Ravage and Shockwave; Deluxe Class Autobot Ratchet, Brawn, and Wheeljack; and Voyager Class Soundwave. (Each sold separately. Subject to availability.) Ages 8+, Available February 2022. Nerf and Minecraft combine to create distinctive blasters for your Nerf battles! The Nerf Minecraft Pillager’s Crossbow takes its inspiration from the popular game, Minecraft. Take on targets with this dart-blasting crossbow and experience real crossbow action. Pull the priming lever to draw back the crossbow’s string, then press the button to fire 1 dart. The crossbow has 3 front-loading barrels, so you can unleash 3 darts in a row. The Nerf Minecraft Crossbow includes 3 Official Nerf Elite foam darts that are tested and approved for performance and quality, and are great for indoor and outdoor Nerf battles. Eyewear recommended (not included). Includes: bow, bow arms, 3 darts, and instructions. Ages 8+, Available now. Customize the Nerf Elite 2.0 Eaglepoint RD-8 blaster for any mission! This Nerf dart blaster includes an attachable scope and attachable barrel so you can create different blaster styles as you gear up for Nerf games. Go lean and mean with the core blaster, add the scope to line up your targets, add the barrel for distance targeting -- you’re ready for whatever the battle brings with the Eaglepoint RD-8 blaster. The revolving drum has an 8-dart capacity. Fire 8 darts in a row, then reload fast from the onboard dart storage that holds 8 darts. This Nerf Elite 2.0 blaster comes with 16 Official Nerf Elite darts -- 8 darts to load into the drum, and 8 darts to store on the blaster. Take aim and send the darts flying through the air up to 90 feet (27) meters. It has 3 tactical rails to add Nerf accessories (each sold separately, subject to availability). Eyewear recommended (not included). No batteries required. Ages 8+, Available now. 54 tfe February 2022
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NEW PRODUCT PREVIEWS HEXBUG HEXBUG JUNKBOTS Rev’s Secret Headquarters is the unboxing experience of legends! This advent-calendar-styled adventure is a playset filled with hidden parts, crates, and clues to build 2 all-new collectible robots or bots of your own invention. Includes 2 power modules to bring your robots to life and an interlocking pipe-building system enabling you to pull pipes and connectors right from the walls to construct and reconstruct contraptions for your JUNKBOTS! Ages 5+, Available Fall 2022 Need something locked away? Put it in the VEX Robotics Vault by HEXBUG! This constructible kids’ safe is made with VEX IQ pieces and allows you to build your own vault, complete with a combination lock mechanism. Set your own combination and lock and unlock the safe box using the dial. Includes a STEM flyer that helps teach kids how to use their VEX Vault to learn STEM principles. Included Parental Sheet helps parents guide their kids through the learning process and STEM standards. Age: 8+, Available Fall 2022. Unleash your child’s inner artist and let their creativity soar with the new VEX Robotics Art Start! This buildable geometric drawing toy combines the principles of art and engineering so they can create their own designs with the simple turn of a crank. Adjust the gear mechanisms to create uniquely-shaped patterns, taking your designs to a whole new level! Paper pad included. Also includes a STEM flyer that helps teach kids how to use their VEX Art Start to learn STEM principles. Included Parental Sheet helps parents guide their kids through the learning process and STEM standards. Age: 8+, Available Fall 2022. Power-up with the newest HEXBUG BattleBots Rivals! Featuring the latest bots from the 2021 season - Rusty and Hypershock! With all-new features, these BattleBots are ready to level-up the battle! These bots are compatible with previous HEXBUG BattleBots IR products. Four-channel controllers are included. Knock your opponent’s armor off to win the battle, reattach the armor, and prepare for round two! Age: 8+, Available Fall 2022. The HEXBUG Black Widow is our new eight-legged robotic creature that is an electromechanical marvel. The Black Widow features, 360-degree steering, an LED eye and under-glow, creepy sounds, and a 2.4 GHz proportional remote control. The Black Widow also comes with a rechargeable LiPo battery and charging cable. Black Widow’s internal mechanisms and eight-legged crawling motion is simply fascinating to operate and watch. Ages 8+, Available Fall 2022
Hey Buddy Hey Pal Amp up your pumpkin display with the new Stack-O-Lantern Pumpkin Stacking Kit from Hey Buddy Hey Pal! Design, carve, stack then display your pumpkins! First, use the included pumpkin carver and scooper to create your Jack-O-Lanterns’ designs. Next, using the largest pumpkin as your base, let the stacking begin! Stack your creations straight up for a traditional pumpkin stack or at a slight angle for a kooky tilted stack using the included orange stacker. Before you stack your next pumpkin, make sure to place one of the included tealights into the stacker to illuminate your creation! Once all three pumpkins are stacked, twist the lid light into the stem topper, place it on the pumpkin and enjoy your spooky pumpkin stack. Each kit comes with one pumpkin carver, 1 pumpkin scooper, 2 pumpkin stackers, 1 lid light with screw top and 3 tea lights. Batteries included. Ages 8+, Available exclusively at Amazon now. 56 tfe February 2022
Hog Wild Introducing T.A.P.E.S.: Turn-Based. Approximate. Proportion. Estimation. Showdown…a wild new family party game from Hog Wild! Players guess the size of objects in the room using random – um, let’s say somewhat bizarre -- units of measurement!! “How tall in gummy bears is that lamp?” Or “How wide is the coffee table in baseball caps!?” The player closest to guessing the actual size, wins! In Tapes, players use 16 wacky units of measurement from four different categories – like Ramen Noodles, Baseball Caps, Gummy Bears, Wet Cats or even Unicorn Horns – to measure everyday items. For each of these unconventional units, the game has a correlating measuring tape for guesstimating. Start by selecting an object in the room - on the opposite side from where you’re playing - that everyone will be measuring, like a flat-screen TV, refrigerator or even your grandma’s china cabinet! Players spin the wheel to see which unit of measurement they’ll be using. The player that has the closest guess wins the most points in the round. Move to a new room for the next round; this time, the winner of the previous round picks the new object to measure. (The number of rounds you play is determined by how many players are in the game.) The player with the highest score after all of the rounds is the winner! Ages 8+ Available at Amazon, Barnes and Noble, and Specialty Spring 2022. Handy Grabs Nibblerz are the brand new, hilarious spin on Hog Wild’s original Handy Grabs – this time, the imaginatively designed “tool” is in the shape of a human-like mouth to help do the grabbing! Grip, grab or “nibble” on just about any object! Literally using the Handy Grabs Nibblerz! Designed like a classic grabber tool - try lifting, moving or pushing an item just for fun! Whether it’s with the kids and family or adults, Handy Grabs Nibblerz are wacky fun for everyone. Classic design, simple action, hilarious result! Ages 4+, Available on Amazon and Specialty Spring 2022.
IMC Discover the new Cry Babies Fun ‘N Sun Ella & Allie! Put them in water and watch as the swimsuit reveals a cute design and when you put them in the sun, freckles will appear on their faces. They are waterproof and like all Cry Babies they will cry real tears! They are 10.2” tall and include 6 accessories: a swimsuit, a hat, sunglasses, a float, a pair of sandals and her pacifier. 18 months +, Available Spring 2022. Cry Babies Magic Tears Happy Flowers are here! There are 8+ different dolls to collect, each doll has a different flower scent. The capsule is shaped like a flower pot and when you open it and remove the pretend cotton candy, you’ll discover your surprise character! Turn the flower-shaped knob to grow three flowers in the capsule! Kids can unbox the 9 surprises included: a magic baby bottle, a pacifier, a necklace, a pretend perfume bottle, a hand mirror, a watering can, 1 unique accessory and a sticker sheet. Ages 3+, Available Spring 2022. Bloopies Fairies are the new collection of fairies that live in a world full of magic! They come inside a flower-shaped lantern that includes 9+ surprises. Find the butterfly key to open the flower petals where you’ll discover all of her accessories: a wand, a glitter pearl, a skirt, 2 wings and fins, her personalized accessory related to her power and a special pearl related to the sea worlds! The Fairies even light up when you place them inside the flower or in water! There are 2 different capsule colors and 9+ characters to collect. Ages 3+, Available Spring 2022.
57 tfe February 2022
IMC
NEW PRODUCT PREVIEWS
The new special Pink Edition of the Cry Babies Magic Tears has 8+ exclusive characters to collect! Each hidden inside their own metallic pink tear shaped house. Every doll is dressed in pink from head to toe and comes with 4 core accessories: a baby bottle, pacifier, bracelet and chair, plus 2 unique accessories, a custom blanket and sticker sheet. Ages 3+, Available Spring 2022. Meet the new Cry Babies Tiny Cuddles Flowers with Rose, Ava, Mila, Sophia, and Sakura! There are 5 different dolls to collect! Fill them with water and watch as they cry real tears when you press on their head. They wear personalized flower-themed pajamas like Sofia the Sunflower. They have a soft and lightweight body which makes it perfect for snuggles anywhere. Additionally they come with a matching pacifier. Each doll is 9 inches tall. Ages 18 months +, Available Spring 2022. VIP Pets are back with a new series, Spring Vibes! With 12 inches of long hair and 9 surprises to unbox, kids will be able to create unlimited styles with 6 included accessories! The flower festival has arrived and these fashionable pets are ready for you to create their floral look, just like in the YouTube web series! All of them include flower water tattoos for their hair so you can make your own creations. They all have mix & match flower tiaras, so you can design different flower combinations unique to you! They come in a shampoo bottle capsule that is covered by a flower curtain. Turn the top of the bottle to reveal your surprise character inside! There are 12+ new characters to collect! Will you find the rare character Jasmine with extra accessories, flower printed hair and unique floral scent? There are so many hairstyles to create using the included salon chair! Ages 3+, Available Spring 2022. Bubiloons are a collection of animals that live in a world full of colorful bubbles and candy! Just squeeze your Bubiloon to magically blow-up your own colorful balloons! To start, just twist the heart shaped dial on the capsule and watch as colorful beads fall and reveal your surprise Bubiloons animal inside! Each capsule comes with 8+ surprises inside, including: 8 bubi-goos, 1 bubble maker, 2 personalized objects & 3 common sticks to decorate the capsule with bubbles. Put a bubi-goo on the end of the inflator and put the inflator in your Bubiloon’s mouth. Squeeze its head to blow your bubble! Ages 5+, Available Spring 2022.
iPlay Take these adorable Wrist Pals plush companions anywhere for on-the-go play or just around the house! Snap your pal onto whatever you want, like backpacks, strollers, or even your wrist! Available in a variety of characters, there’s a portable plush pal for anyone! Available in 2022.
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Jada Toys Meet the BeKind friends. BeKind is an eco-friendly line that promotes positive messages encouraging kids to be kind, creative, and compassionate. The BeKind friends feature three, 6 inch dolls - Rose Avery, Turquoise Ann, and Joy Marie - all of which are eco-friendly; from the eco-fashions they wear to the reusable packaging created from soybean ink. The dolls’ interests match those that today’s kids can relate to, including going green, saving the oceans, and ending bullying; all causes that teach valuable lessons on how important it is to be kind to the environment and to each other. Ages 3+, Available Spring 2022. BeKind is an eco-friendly line that promotes positive messages encouraging kids to be kind, creative, and compassionate. Be kind to the Earth, one plush pet at a time. Each round BeKind Earth Surprise is made from recycled materials and contains a surprise plush animal from the BeKind line. Will you find Brianna’s hedgehog Beans, Koral’s turtle Kelli Shelli, Ivy’s kitten Indigo, Nora’s puppy Nugget, or Daisy’s bunny Dash? Decorate each plush with eco-friendly stickers. Ages 3+, Available Spring 2022. He is Vengeance, and you can have his ride. This long-awaited Hollywood Ride Batmobile from 2022’s The Batman takes its styling cues directly from the film. Angular lines abound and hints of muscle car dominate this dramatic vehicle. Featuring working lights, opening doors and hood, the Batmobile also comes with a 2.75” die-cast Batman figure with cape, cowl and insignia. Collect all The Batman die-cast vehicles including the Nano Hollywood Rides 3-Pack, 1:24 scale and 1:32 scale. Ages 8+, Available Spring 2022.
Jada Toys The Back to School Daniel Tiger is a beautiful 12-inch back to school themed plush of Daniel Tiger in his signature red sweater with matching red shoes that kids will recognize instantly from the Emmy Award-Winning series, Daniel Tiger’s Neighborhood. He’s wearing a removeable yellow backpack and comes with his Tigey, who fits in the backpack. Daniel speaks, too. Kids can press Daniel’s hand to activate sounds, phrases, and songs, including “Today I’m going to visit my new school,” “Hugging Tigey makes me feel better,” and “When I go to school what will I do?” Ages 2+, Available exclusively from Amazon in Winter 2022. A grr-ific 10th anniversary 12-inch feature plush of Daniel Tiger that is made of extra soft and squishy materials that make him cuddly soft for reassuring comfort. Ages 2+, Available Fall 2022. The Ugga Mugga Daniel Tiger adorable feature plush is the perfect companion, especially when little tigers need a friend. Daniel’s arms really move and he gives hugs! He also says 10 words and phrases kids and families will recognize from the series, such as “Hi neighbor,” “Thanks for helping me be calm,” and “Ugga Mugga.” Comes in a Try-Me package. Ages 3+, Available Fall 2022. It’s time to visit the sites in the Neighborhood of Make-Believe with the Daniel Tiger Playmat & Playset . Kids can set up the Trolly track with stops and landmarks like the Clock, Museum-Go-Round, and Castle. The set includes a playmat, Trolley, Daniel Tiger, and Prince Wednesday 2.5-inch poseable figures, as well as 4 snap-fit track pieces, 4 stop signs, and landmarks. Ages 3+, Available exclusively from Amazon Spring 2022.
59 tfe February 2022
Jazwares
NEW PRODUCT PREVIEWS
Get ready for an electrifying Pokémon experience with Electric Charge Pikachu! This incredible 11” plush is the ultimate Pikachu training experience with lights, sounds, and awesome movement features! With over 20 authentic sounds and over 30 unique reactions, this Pikachu plush brings the iconic character to life like never before. Pikachu brings the thunder with awesome features, but Pokémon fans of all ages will enjoy cuddling up next to this plush’s super-soft material. Pet or rub Pikachu’s head to bond with Pikachu, or press on Pikachu’s belly to experience conversational reactions. Pressing and holding on Pikachu’s head will cause Pikachu to ready an attack. The longer you hold, the more powerful Pikachu’s attack becomes! Ages 3+, Available Fall 2022. It’s time to grow your Cabbage Patch! Introducing the newest Cabbage Patch Kids Collectible Cuties Assortment: Space Friends! Join the space adventure with six different, out-of-this-world styles. Meet Aries the Alien, Cosmo the Kitty, Venus the Hippo, Nova the Koala, Mercury the Monkey, and Pluto the Penguin! All Cuties come in bright colors and fun space prints. Ages 18 months, Available Fall 2022. Rev up your Micro Machines inside the Bumblebee Transforming Playset! Disguised as a Chevrolet Camaro, this fortified Autobot garage features 10+ Action Zones including sentry guns, crash gates, elevators, and even a capture jail. Navigate three floors of ramps and roadways as you hunt down the exclusive Decepticon Barricade. Combine this garage with your other Micro Machines playsets and Mystery Packs as the fight spills out of their world and into yours. Ages 4+, Available Spring 2022. Prove your skill in ROLVe Community’s action-packed experience in the Roblox Arsenal Beach Day Deluxe Playset by taking down enemies with a never-ending supply of weaponry. Whether suiting up as the efficient Contractor, the unruly Beach Bum, or the infinitely loveable The Boi, your mission is the same: battle your way to the top of the ladder—no matter the cost. Relive your favorite Roblox adventures or create your own with this unique playset, featuring six iconic characters and loads of accessories. Mix and match parts to build your own unique Roblox character and deck out your figures with the included accessories. Each package comes with a redeemable code to unlock an exclusive virtual item on Roblox. Ages 6+, Available Spring 2022. Just Play Bring home all the fun and excitement from Disney and Pixar’s Turning Red, with the Many Moods of Red Panda Mei Animated Plush. Press her hand to hear music inspired by the film and cute phrases like, “I’m calm!” Squeeze her belly to see her arms raise and hear her growl with excitement. Then, take a deep breath and calm down alongside Red Panda Mei. An excellent toy for imaginative role-play, Disney and Pixar fans will love this relatable – and excitable – giant red panda. At 12-inches tall, this plush is sure to bring lots of giggles and warmhearted fun. Requires 2 x AAA batteries (included). Also look out for the 6 inch articulated Turning Red Deluxe Meilin Doll, and the Turning Red Secret Journal with secret UV light revealing functionality! Ages 3+, SRP Available in March Drop a beat with the That Girl Lay Lay Freestylin’ Fashion Doll. Lay Lay comes with everything she needs to put the “style” in freestyle. Dressed to slay in her next rap battle, Lay Lay comes with a varsity jacket, running pants and mix-and-match kicks. Decorate her outfit with cool patches and give her a new hairstyle. Now she’s ready to dazzle friends with her flow. That Girl Lay Lay inspires young fans to express themselves and make their dreams come true. Also check out That Girl Lay Lay’s Blingin’ DIY Patch Maker. This simple-to-use kit comes with everything needed to customize clothes with colorful patches that reflect Lay Lay’s unique style. The kit contains 12 satiny patches to customize. Age 6+, SRP $19.99, Available Spring 2022. 60 tfe February 2022
Just Play When the museum comes alive, the adventure begins in the Netflix animated series Ridley Jones! Let imagination run wild with the poseable, talking, singing Ridley Jones Adventure Doll. Standing 10 inches tall and outfitted with her signature fedora, trusty backpack, and magic compass, Ridley will inspire kids to discover the daring, bold, and courageous adventurer within themselves. Requires 3 x 1.5V AG13 batteries (included). Also look out for the Ridley Jones Collectible Figure Set, featuring 5 main characters from the Netflix show, and the Ridley Jones Adventure Bag Set, a wearable bag with tons of adventurous accessories!. Ages 3+, Available Spring 2022. Kess Get into the groove with Kess’s groovy Tie Dye hoop! The Tie Dye hoops is a lightweight hoop that’s perfect for children and beginners. Ages 6+, Available February 2022. The Kess Pop-Up Hopper is the perfect outdoor toy! Fit the hoop around your foot and see how many times you can spin and hop over it! It collapses for easy storage or for taking it on the go! Ages 6+, Available Fall 2022. The Kess Ultra Grip Drop Dots Swirl Ball is a catchable, bouncible, light-up ball that is fun and eye-catching! The motion-activated lights flash every time you throw or bounce it! Ages 6+, Available Fall 2022. de.bored puzzles are designed to help adults de-stress and solve boredom through colorful, strategic, and repeat puzzle play. The new Sony Music The Thread Shop iconic photography and album collection offers puzzle enthusiasts the opportunity to recreate their favorite album’s artwork again and again, while avid collectors may opt to frame finished pieces. Ages 6+, Available Spring 2022. Kid Trax The Kid Trax Classic Pedal Cars are perfect for sidewalk and driveway fun. They have durable steel construction and rubber tires with chrome hub caps for a comfortable ride with classic cool style. The functional steering provides easy navigation. The line includes a Police Car, Fire Truck, Hot Rod, and Pink Convertible. Ages 3-5, Available on Amazon and kidtraxtoys.com Winter 2022. Let’s ride! Your child can enjoy tons of outdoor fun with the Ford Bronco Ride-On Toy by Kid Trax. Styled to look just like its grown-up counterpart, this toy Bronco is perfect for the driveway, sidewalk, or backyard. It features the iconic Ford running lights, sport bucket seats, and spare 5th tire on rear (aesthetic only) for a realistic ride. Plus, it even has removable doors and bed cover for three different looks! Real foot pedal acceleration and horn sound effects provide a lifelike driving experience, while working FM radio and MP3 player input add to the fun. This toy car travels at a top speed of 5 MPH for the perfect balance of fun and safety, while the Power Trax rubber traction strip tires keep the ride smooth and steady. And when it’s time to refuel, just plug it in with Direct connect charging! The Ford Bronco comes with a rechargeable 12-Volt battery and wall charger so the fun never has to stop for long. Outdoor adventures await with the Ford Bronco by Kid Trax. Ages: 3-7, Available exclusively at Target now.
61 tfe February 2022
Leap Frog
NEW PRODUCT PREVIEWS
Cute, cuddly and customizable, My Pal Scout Smarty Paws makes the perfect friend for your little one. Touch-sensitive front paws feature sensors that begin silly reactions, music, games and mindfulness exercises when little ones hold both paws and stop when they let go to introduce cause and effect. Scout’s paws can help create magical moments for kids and caregivers when they hold hands with each other and the toy, adding an interactive experience everyone will love. Personalize the play and learning across more than 15 activities by programming Scout with the child’s name, favorite food, color and animal. Scout will introduce your child to first words, counting, and feelings and emotions.Press Scout’s ears to play 40+ songs, lullabies, and melodies, or to explore games and activities. His right back paw button activates nighttime mode that plays soft lullabies for 5, 10 or 15 minutes to help soothe little ones to sleep. My Pal Violet Smarty Paws also available. Ages 6 months +, Available Fall 2022. Examine the microscopic world around you with the Magic Adventures Microscope. Make big discoveries using the 2.4” LCD screen and 18 smart slides. Explore 64 topics including plants, insects, the human body and more through 250+ custom BBC videos and images. Find objects around the house and use the real microscope to discover even more. Create your own samples using the two blank slides or sample tray to see things at 50x-200x magnification. See something amazing? Capture slide images and share your discoveries using a microSD card (not included). Feed and heal cells, defend them from viruses, and remove fungus in four science adventure games with 24 interactive levels. Select the Quiz Show game for exciting learning challenges that test your knowledge to get the high score. Ages 5+, Available Fall 2022. LeapFrog Learning Headphones are more than headphones, they’re an experience! The over-ear headphones are comfortable and provide sound isolation for great sound quality at safe volume levels, so they’ll never be too loud. Keep kids entertained with hours of audio activities that let kids dance to party songs, listen to relaxing music, hear immersive stories, play active challenges and more. Conveniently located, the activity selector is designed with kids in mind so they’re able to navigate through the audio controls and activities without having to remove or adjust the headphones. Just like adult headphones, Learning Headphones have Bluetooth wireless technology so kids can connect to other devices and hear their music, videos and games. Further encourage imagination with the Adventure Passport, a 12-page guided activity book that provides a track list for each listening category and engaging color illustrations to support each audio adventure. Ages 4+, Available Fall 2022.
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LKI Little Kids Inc. is blasting the socks off summer with their launch of Föm Mania, an epic line of foam making toys! The line includes the Fömilator, a foam blaster that jets out streams of thick, fluffy foam, and the Fömalanche, a portable foam machine that makes piles and piles of light, airy foam! With foam concentrate refills that work with both key products, more foam means more fun. The Fömilator jets out streams of thick, fluffy foam up to 15 feet for the Ultimate Föm Experience! Simply pour foam concentrate into the Fömilator reservoir, fill it with water and you’re ready to go! Load, aim, and blast! Each package includes 1 Fömilator and a 4 fluid ounce bottle of foam concentrate, as well as instructions and fun Föm play ideas. Requires 4 “AA” batteries, not included. Also available as the Fömilator 2 Pack with two Fömilators and two bottles of foam concentrate. Ages 5+, Available Spring 2022. Get ready for the best Every Day Föm Experience! With just the press of a button, the Fömalanche makes piles and piles of light, airy foam for memory-making birthday parties, epic backyard foam battles or just everyday outdoor sudsy silliness (or adventures)! Just add Fom solution and water to the reservoir and turn the machine on for fast, easy, foamy fun! Features handle for easy portability and storage. Requires 6 “D” batteries, not included. Ages 5+, Available Spring 2022. Fun-Finiti Bubble Machine provides up to 1 hour of nonstop bubble making magic before needing to be refilled. The Fun-Finiti Bubble Machine features 3 No-Spill® bubble blowing wands for maximum bubble output without any messy spills and a reservoir that holds 20 fluid ounces of bubble solution! When it comes to bubbles, we always bring the fun with Fubbles and the Fun-Finiti is no exception! With less refilling, more bubble magic, and no spills, this reimagined bubble machine is sure to delight kids and parents alike. Requires 4 “AA” batteries, not included. Ages 3+, Available Spring 2022.
Blow tons of bubbles with Grogu from Star Wars’ The Mandalorian! The Star Wars Grogu Bubble Machine features Grogu in his pram and blows continuous streams of bubbles. The No-Spill design helps prevent accidental bubble spills that occur during normal bubble play – for less mess and more smiles! Includes 4 fl oz of premium bubble solution. Requires 3 “AA” batteries, not included. Ages 3+, Available Spring 2022. Say hello to the Wicked Big Sports Spiral Strike! Just. So. Satisfying. All the fun of bowling, but with a football! Easily grip and rip the included mini football to blast the pins held in place by the collapsible rack systems. Pack it all down into the included cinch sack for play in the park, while tailgating, at the beach or ANYWHERE! Includes 12 pins, 2 racks, mini football and a cinch sack. Ages 8+, Available Spring 2022.
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NEW PRODUCT PREVIEWS Magformers Magformers Extreme Racer Set lets you create many magnetic vehicles with different magnetic shapes. Click your ideas together and watch them race away! This sets comes with x12 Triangle, x22 Square, x4 Isosceles Triangle, x3 Rectangle, x2 Sector, x1 Arch, x2 Hexagon, x2 Trapezoid, x2 Diamond, x1 Siren, x2 Wheel, x1 Rotating LED. Perfect for brain development, critical thinking and education. Ages 3+, Available Spring 2022 Click! Connect! Create! Watch as your ideas come to life with the Magformers Jungle Rally Kart Set. Add your favorite character and click to the Magformers wheels to race away! The original and authentic Magformers. Perfect for brain development, critical thinking and STEM education. Follow the step-by-step educational idea booklet for ideas and instructions. Each geometric shape contains magnets that never reject, so you’ll always hear the Magformers click. When playtime is over, use the magnetic power to simply stack and store. Ages 3+, Available Spring 2022. The Stick-O Pop Friends 10 Piece Set is great for toddlers to explore tactile learning and hands on magnetic play. Each Stick-O piece uses magnets that rotate so your creations always stick together, making for a frustration free play experience. Build with the new rattle ball and see what you can create! 18 months +, Available Spring 2022. The Stick-O Creator 60Pc Set is great for toddlers to explore tactile learning and hands on magnetic play. Each Stick-O piece uses magnets that rotate so your creations always stick together, making for a frustration free play experience. Build airplanes, construction vehicles and playgrounds! Add the new slide and roll the rattle ball down! 18 months +, Available Spring 2022
Make it Real Color Fusion Swirling Lip Gloss Maker - Customization is so in! Customize and create a swirled lip gloss in three easy steps. Select: select scented colors from 5 trendy gloss cartridges. Swirl: load the cartridges into the maker, turn the handle and watch them swirl together! Sparkle: remove your custom color creation, and use the applicator wand to make lips sparkle! Take your favorite combo “to go” in the crystal shaped carrying case. 1 lip gloss maker, 1 crank, 1 EVA sticker sheet, 10 tubes, 10 applicator wands, 10 applicator scrapers, 1 crystal shaped carrying case, 1 carrying case cap with bag clip, 5 scented lip gloss cartridges (cherry, vanilla, strawberry, coconut, blueberry) Available March 2022. Sticker Chic: Butterfly Bling - Sticker Chic: It’s temporary tattoos for your shoes. Do and redo. Add flair to your footwear with decorative adhesive stickers. Add a little or add a lot. Transform your shoes again and again. Butterfly Bling out your shoes to make them exceptionally fly! Includes bead charms, shoe laces and wings. (Adhesive peels away- remove any excess with warm water) Not recommended for some shoe fabrications. Contains 210 decorative stickers, 2 wing charms, 2 button clips, 1 pair of shoelaces, 2 bead charms, 1 puffy sticker sheet, 1 gem sticker sheet, 1 application tool, 3 application transfer sheets, 1 instruction sheet. Available March 2022. Sticker Chic: Rainbow Street Chic - Sticker Chic: It’s temporary tattoos for your shoes. Do and redo. Add flair to your footwear with decorative adhesive stickers. Add a little or add a lot. Transform your shoes again and again. Take these rainbows to the street for the ultimate in chic! Includes bead charms and shoe laces (Adhesive peels away- remove any excess with warm water) Not recommended for some shoe fabrications. Contains 300 decorative stickers, 2 wing charms, 2 button clips, 1 pair of shoelaces, 2 bead charms, 1 puffy sticker sheet, 1 gem sticker sheet, 1 application tool, 3 application transfer sheet, 1 instruction sheet. Available March 2022. 64 tfe February 2022
Make it Real Jewelry Art Gift Station - A 3 in 1 maker station for the ultimate crafter. Create watercolor designs that can be turned into cards with stencils and a unique color mixing technique. While the water color is drying, use the bracelet making portion of the station to design a friendship bracelet. Once the water color is dry, finish decorating the card and personalize it further using metallic gel pens. Add the bracelet to the card and use the included envelopes to gift this thoughtful creation! It’s the ultimate Jewelry Art Gift Station! Contains 1 station with movable clip, 1 stencil, 8 cards, 8 envelopes, 1 pipette, 2 gel pens, 4 markers, 4 colors of nylon cord, 16m (17.5 yds), 6 charms, 40 beads, 1 instruction sheet. Available March 2022. Juicy Couture Love Letters - Design and create signature Juicy Couture bracelets. All parts included to craft 8 great bracelets using 3 core techniques. Use Heishi style beads in Love Comes “A Round” beaded bracelets, Use the embroidery thread to make bracelets that say “I’m Knot in Love” and finally let us know if our JU-I-See-Why designs are off the chain when you use chains and charms to spell out Love for Juicy. Contains 4 colors of embroidery thread 20 m (21.9 yds) total, 1 elastic cord 2 m (2.2 yds), 2 gold chains, 26 letter charms, 66 letter beads, 309 heishi beads, 150 faceted beads, 4 jump rings, 1 instruction sheet. Available March 2022. Three Cheers for Girls Butterfly Collection - The new collection launching in Three Cheers for Girls is totally fly! Butterflies, lots of foil, glitter, iridescence and of course: periwinkle! This collection has it all; room decor, stationery, cosmetics and travel accessories. Decorate any girl’s room with the ombre, butterfly canopy, lap desk and inflatable lounger. Get dolled up with the lip gloss set that comes in a reusable tin box. Take your style to go with the Butterfly Away travel set and never be without something to do, all in one sketching set, shaky glitter pen pouch, journaling and drawing sets all carry the same positive messages and provide a place for tweens to express themselves through words and images. Available March 2022.
MasterPieces MasterPieces inspires young generations of explorers to play, create and discover the fun of outer space with its newest product line of NASA branded puzzles, games and DIY wood build-and-paint sets. Each product is certified by NASA for accuracy and STEM value. The new products include a 60-piece NASA Solar System Glow-in-the-Dark puzzle, two different 100-piece puzzles, and a challenging 1,000-piece jigsaw puzzle collage of 150 space mission patches. The NASA collection also includes an Outer Space Matching Game and two wood paint kits. Spin the spinner, turn over picture dots, and match dots with your picture cards. Sesame Street Spot the Dot is a fun and colorful way to practice observational skills by matching colors, shapes and patterns to complete your picture before the other players. First player to spot all their dots, wins. Graduate to the second side of the game card for an additional challenge of matching the dots to a picture without a hint where they belong. This game includes 4 game boards, 24 tokens, and a spinner. It’s a fun and colorful way to practice matching colors, shapes and patterns to complete scenes with your favorite Sesame Street characters. Ages 3+, Available now. Rewind the tape with these nostalgic collages of 1990s, 1980s, 1970s and 1960s blockbuster films! The new Blockbuster Movies collection, 1000-piece jigsaw puzzles is a complement to MasterPieces 1000-piece 90’s, 80’s, 70’s and 60’s TV Time collection, which features top TV shows and series from each decade. Grab a bucket of popcorn and enjoy hours of Hollywood-quality entertainment as you construct the collage of top box office films. In the 90’s version, revisit classics like Titanic, The Matrix. The Lion King, Toy Story, and Forrest Gump. In the 80’s, revisit classics like Ferris Bueller’s Day Off, Good Morning Vietnam, E.T., Ghostbusters, or Die Hard. In the 70s, revisit classics like Jaws, Blazing Saddles, Close Encounters, Live and Let Die, Star Wars, or Grease.In the collage of 60s blockbuster films, revisit classics like Breakfast at Tiffany’s, Lawrence of Arabia, The Pink Panther, Psycho, The Sound of Music, or Mary Poppins.
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NEW PRODUCT PREVIEWS Mattel Little builders can get to learning about green behaviors like renewable energy, playing outdoors and energy consumption at the “Build & Learn Eco House” from Mega Bloks. This building set comes with 89 big building blocks including special pieces, and 3 rolling wheelbases. Toddlers can build a house, 4 characters, a rolling electric car, 2 rolling bicycles, greenhouse with veggies, solar panels and turning wind turbines. Your little one can even mix and match the 4 buildable characters. Ages 1+, Available Spring 2022. Little Mega Bloks builders can join the “Sort & Recycle Squad” to learn about green behaviors like waste sorting and recycling. This building set comes with 18 big building blocks including special pieces, and 1 rolling wheelbase. Toddlers can build the rolling recycling truck, then they can sort the compost, recycling and garbage, and color match them to their bins. Your little one can even mix and match the 2 buildable characters. Ages 1+, Available Spring 2022 Barbie & Ken Fashionista Doll Assortment & Wheelchair - Barbie offers the most diverse doll line in the marketplace. With over 170+ looks, the Barbie Fashionistas line offers girls a variety of skin tones, eye colors, hair colors and textures, body types and fashions to choose from. The variety offered within the Fashionistas line is designed to inspire girls to tell more stories and reflect the world girls see around them. For the first time ever, the line offers a Ken doll with vitiligo and a Barbie doll with a behind the ear hearing aid. Ages 3+, Available Spring / Fall 2022.
Barbie Dream House - Standing 43 inches tall and 41 inches wide, this dreamy dollhouse inspires 360-degree play with three floors and 10 indoor and outdoor living areas. Move right in and customize the space -- the grass area and pool can be placed in multiple configurations on the first and third floors, and the slide fits in four second-floor locations. The Dreamhouse is fully furnished and features working lights and sounds and comes with 70 accessories – which includes five pieces of transforming furniture. Dolls, fashions and car not included. Ages 3+, Available Fall 2021. Polly Pocket Flamingo Party Playset - Shaped like an adorable flamingo, this larger-sized compact also has a handle for portable play. Pull the leg tabs and watch the colorful stream of confetti and 26 surprises fall from the playset. Many surprises have a Pop & Swap™ feature that lets kids peg the pieces into different areas of the compact. The playset opens to reveal a fun tropical adventure with micro-Margot™ and friend dolls. There are so many fun things to do and explore: clip a doll on the palm tree trunk to climb up and down; clip the monkey on the tree and the doll can clip to the monkey and swing; flip the big leaf on the hut to reveal a banquet and spinning dance floor; the treasure chest opens to reveal storage; peg Pop & Swap accessories on the hut roof, treetop, beach and water; attach surfboard, flamingo floatie and dolphin onto the wave and more. Ages 4+, Available Fall 2021. Karma’s World Singing Star Karma Doll - Drop a beat with Karma. She’s the star of Netflix’s animated series, Karma’s World. Kids can bring their favorite character to life with this Karma singing doll and accessories. Lift her arm to hear her rap an iconic song from the show. Ages 3+, Available Fall 2022.
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Mattel Spirit Lucky’s Foal Nursery Playset - Lucky’s Foal Nursery Playset is filled with everything she needs to feed and care for rescue foals and baby animal friends. The set includes Lucky doll (approx. 7 inches) and comes with an animal caretaking area that folds out and comes with two rescue foals, a bunny, a duckling, a scrub brush, apple and carrot animal treats and a water bottle. Multiple play areas include a scale to weigh the babies (watch the scale move), a cradle that has a hoof-activated feature that lets Lucky or her foal friend rock animals to sleep (with an overhead mobile that spins), bunny crate and birdhouse. Ages 3+, Available Spring 2022 . UNO All Wild - In UNO All Wild card game, every single card is wild for a fast-paced, even more unpredictable version of this family favorite! There’s no matching of number or color like regular UNO, but it’s not as easy as it sounds. Special Action Cards really change the game! There’s a Wild Skip Two card where players skip two other players instead of the traditional one, a Wild Forced Swap card where players change entire hands and more! Ages 7+, Available Spring 2022. Phase 10 40th Anniversary - The Phase 10 card game is a rummy-type game with a twist, from the makers of the UNO game. This special edition celebrates the 40 Year Anniversary of this classic game, invented in 1982 and now played all over the world. It includes a specially-designed keepsake box and cards, as well as a letter from the game’s creator, Kenneth R. Johnson. The object of the Phase 10 game is to be the first player to complete 10 varied Phases like two sets of three, one run of seven, or seven cards with the same color. The twist is that each Phase must be completed in order -- players can’t advance to Phase 2 until they’ve completed Phase 1! The first person to complete all ten Phases wins. Ages 7+, Available Spring 2022. Fisher-Price Meditation Mouse - The Meditation Mouse from Fisher-Price® introduces your toddler to guided meditation through physical prompts and breathing exercises to help them unwind during the day and before bedtime. This soothing plush mouse is the go-to calming cuddle buddy to help your little one learn how to nama-stay relaxed. Choose from 3 calming modes, including a daytime relaxation session, a nighttime soothing sounds mode, and a 3-part bedtime winddown exercise. Ages 2 - 5, Available Spring 2022. Fisher-Price 123 Crawl With Me Puppy - The Fisher-Price 123 Crawl With Me Puppy loves to play, just like a real puppy, and he’s trained to help your little dog-lover learn some new “tricks.” When your baby pulls on the soft sock in Puppy’s mouth, the pup wiggles his behind, bobs his head and scoots, encouraging your baby to crawl along after him! For more interactive fun, little ones can press the light-up buttons on Puppy’s collar to activate educational songs, sounds and phrases about the alphabet, numbers, counting and colors. And with Smart Stages technology, you can switch up the learning play as your baby grows. Ages 6 - 36 months, Available Spring 2022. Hot Wheels Batman Character Car 6 Pack - Engage in awesome adventures with Hot Wheels vehicles inspired by iconic Batman characters with this 6-pack of collectible cars. Create epic chase sequences with this stylized multipack of toy cars based on the various iterations of the Caped Crusader. Each vehicle is 1:64 scale and features authentic decos that kids and collectors love. Hot Wheels cars spark kids’ creativity and fuel their imaginations. These are a must-have for any collector and fan of everything Batman. Ages 3+, Available Spring 2022. Matchbox Collector Asst - Matchbox is the official vehicle of the road less traveled, the road to discovery and adventure where least expected. Attention to detail, an eye on the road ahead and precision styling make Matchbox vehicles unique and exceptional -- premium vehicles feature incredibly realistic details with 2-piece rubber-like rolling wheels and authentic detailed decos. Matchbox collectible vehicles are the very best execution of the classic 1:64 scale cars. Each vehicle features remarkable true-to-life decos and special rubber-like rolling wheels. Some models have moving parts, like doors that open, making them great for display or adventure play. Car lovers ages 3 years and older can collect them all. Ages 3+, Available Spring 2022. Masters of the Universe Masterverse Figures - Masterverse is an exciting new line of Masters of the Universe action figures, and its first wave celebrates the release of a thrilling Masters of the Universe reboot: the Netflix animated series, Masters of the Universe: Revelation! This Masters of the Universe Masterverse collection includes He-Man, Skeletor, Evil-Lyn, Beast Man and many more heroes and villains, all with highly detailed designs. Figures feature at least 30 points of articulation for extreme pose-ability and come with accessories – like a battle accessory or extra hands – for epic storytelling. A must have for collectors and fans who treasure the MOTU legacy and appreciate that it’s been expertly revitalized for the future. By the power of Grayskull! Ages 6+, Available Spring 2022. 67 tfe February 2022
NEW PRODUCT PREVIEWS Mattel Hot Wheels R/C 1:64 Asst - The Hot Wheels R/C 1:64 assortment features iconic Hot Wheels vehicles that puts kids in the driver’s seat by allowing them to control speed and navigation on unlimited adventures. Each car comes with a controller and a track adapter that allows for easy transition from any surface to Hot Wheels track. The easy charge port gets cars “refueled” for simple and quick plug-and-play accessibility. Ages 5+, Available Spring 2022. Hot Wheels Color Reveal Asst - The Hot Wheels Color Reveal™ 2 Pack of vehicles is loaded with awesome surprises! Inside the barrel drum are two 1:64 scale Hot Wheels Color Reveal™ cars covered in special Color Reveal™ coating. For the initial reveal, fill the drum with water and swirl each car around in it until the water changes color, the pull the car out -- the sweet decos hiding underneath are exposed! Want to change its appearance again? Fill the drum with cold water and dunk each car in for yet another awesome transformation! Change it back by dunking it in warm water! Repeat this over and over again alternating between warm or cold water. It’s like having two cars in one! Ages 3+, Available Spring 2022. Jurassic World Uncaged Rowdy Roars Asst - Get ready for thrilling action and adventure with Jurassic World: Dominion! This medium-sized Roar Attack dinosaur action figure has an aggressive stylized design and is ready for battle-action with strike features and 3 levels of aggressive sounds that build to a mighty roar! The strike action is iconic to its respective species and the figure also features movie-inspired sculpting, movable joints, authentic color and realistic texture. Ages 4+, Available Spring 2022.
Minecraft Fireball Ghast - Ready, aim, fire! Load the 10 red “fireball” discs and use your hand to lift and hover the Ghast, a faithful re-creation of the eerie and ghost-like hostile Minecraft mob that’s an all-time kid favorite. Players spot their prey, press the button and ZAP—the eyes change expression as the fearsome Ghast shoots a fireball disc out of its mouth! Legs dangle as Minecraft fans hold the figure and make their escape by “flying” through the Nether. Ages 6+, Available Spring 2022.
Disney and Pixar’s Large Scale Action Chop Buzz - There’s a secret mission in uncharted space. Let’s go! This large, talking, action-chopping Buzz Lightyear will bring big thrills and laughter to fans of the Space Ranger from Disney and Pixar’s Toy Story. This 12 in scale action figure of the spaceman speaks 30+ movie phrases, like “To infinity, and beyond!” by activating the red button on his chest. He also makes a dynamic chopping action complete with sounds -- just press the button on his back! With multiple movable joints in addition to the special features, fans will discover interactive fun on a large scale. This Buzz Lightyear figure has a truly movie-authentic look with his iconic Space Ranger suit, complete with a helmet that opens and closes. Ages 4+, Available Spring 2022.
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Melissa & Doug The latest adventure is under construction with the PAW Patrol Match & Build Mission Cruiser! This 35-piece wooden play set includes wooden nails, screws, boards, and more, which kids can use on the included workbench, cruiser, and panels that store in the cruiser. Don’t forget the PAW Patrol character tools that sit in the cab! When your kids pretend-play with their pup pals from Adventure Bay, it helps them develop matching, problem-solving, and fine motor skills. Ages 3+, Available June 2022 Time for your eye exam with Blue’s Clues & You! This 12-piece eye check-up play set includes four different sets of glasses for kids to try on, a color wheel with vision test, pretend eye drops, and other accessories. When kids perform their eye exams with the Blue’s Clues & You! Time for Glasses Play Set, it helps them understand what to expect at a doctor’s visit while encouraging empathy and nurturing. Ages 3+, Available June 2022. It’s up to your little pup to help the PAW Patrol find Adventure Bay’s missing animal friends! Use the Flashlight Finder to search, then move the wooden figures around the board with the included drone fishing rods—kids can follow the suggested rescue missions or make up their own! The PAW Patrol Spy, Find & Rescue Play Set is great for helping kids develop storytelling, problem-solving, and fine motor skills. Ages 3+, Available June 2022. Kids will have an absolute ball with the Rollables Ocean Slide Play Set! Rollables™ are soft, ball-shaped friends that fit right in the palm of your hand—roll, squeeze, and toss them to your friends! When you drop the included sea creatures down the wooden Ocean Slide, they zig-zag through the ocean-themed maze like a tidal wave of fun! Roll out the fun with Rollables as kids develop hand-eye coordination and learn about cause-andeffect. Ages 12 months +, Available Fall 2022. The Let’s Explore Ranger Dog Plush is here for pretend search and rescue adventures — indoors and out! As part of Melissa & Doug’s new Let’s Explore line of toys designed to connect kids with nature through discovery and pretend play, the Ranger Dog comes ready to explore the great outdoors, thanks to the included safety vest (also fits most kids as a belt!), protective shoes, and rescue gear like a first-aid kit, bandages, wipes, play treat, and a walkie-talkie with real sound effects! There’s also a certification card and activity booklet to help spark adventure ideas, too. Your little adventurer can pretend play the day away when the Let’s Explore Ranger Dog comes home to stay! Ages 3+, Available Fall 2022.
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NEW PRODUCT PREVIEWS
MGA Entertainment
Crazy Fast™ 3-in-1 Rollin’ Bowlin’ Racin’ Playset - Let ‘em race! With 3 action packed games to play, this playset offers action packed rolling, bowling and racing fun. Includes 2 pullback vehicles that are super charged for epic speed and distance, and race up to 50 ft. Just pull ‘em back and let ‘em fly! Ages 3 - 5, Available now. Introducing the L.O.L. Surprise! Queens OMG Fashion dolls! More fashionable and fierce than ever! Unbox incredible Queens fashions and accessories fit for royalty. Collect all 4 Queens OMGs! Product features Queens theme, 20 surprises, multiple fashion looks. Collect Runway Diva, Swags, Prism, and Miss Divine. Ages 4+, Available March 2022. Introducing the ALL-NEW Mini LOL Surprise Collection! Unbox fan-favorite O.M.G. characters now in miniature size! Each mini is an exact replica of their 10” inch fashion doll and includes a signature accessory to complete their fierce looks. Will you find the fabulous Royal Bee or the showstopping Lady Diva? The ball also transforms into a multi-room playset unique to each character to hang out in with their B.F.F.s. Collect all 18 adorable minis and create your own miniature LOL Surprise O.M.G. world! Ages 4+, Available now. Re-introducing our Series 5 L.O.L. Surprise! Furniture Playset! Each playset includes re-released fan favorite characters with 8 surprises. Collect all 4 new L.O.L. Surprise! Playsets and build out a world of play with the L.O.L. Surprise O.M.G. House of Surprises dollhouse! 4 Styles: Lil Arcade Playset with Sk8er Grrrl, Snack Bar Playset with Rip Tide, Hot Tub Playset with Yacht B.B., and Daybed Playset with Suite Princess. Ages 4+, Available now. Follow the fabulous fins of Mermaze Mermaidz to discover something amazing, the Color Change Fashion Dolls! Kishiko, Jordie, Harmonique, Riviera, and Shellnelle are mermaid BFFs with their own unique personalities and talents. It turns out, mermaids are a lot like you! Each Mermaze Mermaidz doll has a unique, sculpted tail that performs a magical, dramatic color change when submerged in warm or cold water. Tails also double as a stand when the fin is bent 90 degrees, so the dolls really stand on their own! Dolls also feature beautiful inset eyes and lashes, as well as gorgeous colorful mermaid hair. Each doll includes a removable top, jacket, purse, and jewelry. Articulation points at the neck, shoulders, elbows, wrists, waist, and fin allow for so many poses! Ages 4 - 10, Available March 2022. Bratz Collector’s Edition Sweet Heart Meygan Fashion Doll - It’s love at first sight with this limited edition Bratz exclusive that captures all the red-hot fashion funk & smolderin’ style of the Bratz celebrating their true passion… FASHION! #TBT when this sizzlin’ Sweet Heart Meygan doll made her debut in 2003! But there’s no need to be heartbroken— collectors and new Bratz fans can feel the love with this rereleased edition in a new heart shaped package. Meygan rocks a super stylin’ updo, romantic ruffled pink top, flared jeans with rhinestone details and glittery belt, and platform heels. Her second outfit is a black t-shirt with a rhinestone heart detail, denim skirt with glittery heart belt, striped tights, and funky red boots. There are so many fashions to mix ‘n’ match! She also includes tons of accessories like 2 purses, a headband, 2 necklaces, 2 pairs of earrings, 3 bracelets, 4 hair clips, a brush, and a charm and poster for you. Meygan features extra articulation points at the elbows and wrists for so many poses! Ages 18+, Available February 2022. 70 tfe February 2022
MGA Entertainment Rainbow High Pacific Coast Hali Capri - Meet the students of Pacific Coast High, the most elite fine arts school on the west coast. Here the days are sunny and the classes are poolside. Each themed playset comes with complete doll outfit and signature must-have poolside accessories - coordinating beach terry cloth towel, embroidered beach hat, tote handbag and sunglasses. And as a bonus feature: She comes with a pair of interchangeable legs that snap at the knees and can slip from sandals to heels instantly. Now she is ready for any occasion. A walk alongside the sandy coast to a smoothie at the bar. And of course, she’s fully articulated and posable, her arms and legs bend for so many glamorous poses you can display her in on the included doll stand. Collect all 7 Pacific Coast Dolls: Finn Rosado, Bella Parker, Simone Summers, Harper Dune, Hali Capri, Margot De Perla, Phaedra Westward. And watch the Animated Series on YouTube & Netflix! Just search for “Rainbow High Dolls.” Ages 6+, Available now. Rainbow High Chinese New Year Premium Collector Doll - Rainbow High celebrates Chinese New Year with our collectible Doll that honors the beauty Lily Cheng in her breath-taking metallic gold thread dress, a traditional hand fan with molded sticks, and premium fashion accessories! The holiday is filled with lucky red fashion pieces and festive accessories to bring good luck and fortune throughout the year and our Collectible Doll has it all. Included is a Special giftable box, Fashion doll, 2 complete one-of-a-kind doll outfits, 2 pairs of trendy shoes, traditional hand fan, six bracelets (faux diamond chained, enamel white tiger, lucky jade, tiger ring, and circle gem), pair of hair pieces, pair of earrings, hair comb, 2 Hangers and a doll stand. Lily is fully articulated and posable, her arms and legs bend for so many glamourous poses or you can display her on the included doll stand. Get to know Lily’s friends from Rainbow High on the animated series on YouTube & Netflix! Just search for “Rainbow High Dolls.” Collect the Rainbow with Runway Friend Amaya Fashion Doll and Series 3 Rainbow High Fashion Dolls (Daria Roselyn, Georgia Bloom, Sheryl Meyer, Daphne Minton, Gabriella Icely, Emi Vanda) All fashion dolls sold separately. Ages 6+, Available now.
Na! Na! Na! Surprise Camping Dolls provide 2-in-1 value with a soft 7.5” core scale fashion doll plus a plush animal-themed sleeping bag, pillow and fashion accessories! Two soft, posable fashion dolls with printed face and fashion details to collect, now featured in an open package to show off all the quality details. They’re ready to go camping in the Campground Playset tent (tent sold separately). Ages 5 - 10. Available March 2022. Meet the cutest, most lovable plush Guinea Pigs, from the very popular stop-motion animation, Pui Pui Molcar! There are 3 formats to collect – Large Plush (5 to collect), Medium Plush (5 to collect) and Small Flocked(10 to collect) figures. Each Molcar plush is soft, squishy, & fluffy and guaranteed to bring comfort and cuddles. Each of the small collectables is flocked, giving it the high quality look every fan will love! Ages 3+, Available Fall 2022. 71 tfe February 2022
NEW PRODUCT PREVIEWS Mind Sparks Reinforce Core Standards of Operations and Algebraic Thinking with Mind Sparks DiceHeads Math Game! This fun and fast-paced multi-level game makes learning addition, subtraction, and multiplication easy for children in grades K through 5! DiceHeads has flexible game time options, as well as the versatility of having 2 to 4 players, or 2 to 4 teams of players. Included in the peggable 4.75”W x 8”H x 2”D box are 24 high quality dice in the four primary colors of Red, Blue, Green and Yellow which also serve as fun little novelty characters, one deck of 50 Number Cards, four Equation Cards and one color instruction sheet. Perfect for a classroom activity or as an extracurricular family game at home! Ages 5+, Available now. Reinforce critical and logical thinking, along with spatial ability, patience and color/shape recognition with Mind Sparks Magnetic Marble Run! Versatile, multi-level STEAM activity for kids of all ages beginning at 5+, perfect for home and classroom use! This 34 piece set includes one magnetic board, 13 durable magnetic tracks, nine multi-level cards ranging from easy to challenging game play, four magnetic arrows, three white marbles, three magnetic obstacles and one answer key. Packaged in a reusable, retail-friendly storage box with product-viewing window and convenient carrying handle, this activity is sure to keep children engaged for hours! Ages 5+, Available now. Reinforce letter matching, spelling, reading, decision-making skills, hand-eye coordination and patience with Mind Sparks ABeeC Match Game! It’s a fun multi-level game for children aged 4+, whether they are just recognizing their letters or learning to spell and read, perfect for both home and classroom use! Many different uses, including as an Early Finisher/Brain Break activity, indoor recess or Fun Friday activity in the classroom/daycare, and as an extracurricular game for at home! The flexible game time options allow 10 – 30 minutes, and 2 players or 2 teams of players. Included in the 33-piece set are: Bee shaker cup / storage container, 16 letter dice, 15 double-sided colorful, laminated cards for long time use and instruction card. All of the game components are durable and fit into the Bee storage container, so they are extremely transportable for on-the-go convenience! Packaged in a retail-friendly box with a product-viewing window. Ages 4+, Available now.
MindWare Bring design dreams to life! MindWare’s Art-chitect is a one-of-a-kind activity that blends architecture and interior design. This complete introductory set lets children create 3D home models with freestanding walls, floor plan tracing sheets, drafting tools, art supplies and more. A detailed booklet teaches real drafting skills and guides the process of designing and furnishing a floor plan. They can learn about famous architects and other careers like landscape and interior design as they build their space. The best part is that reusable pieces allow for designing spaces again and again! Set includes over 75 components and tools plus a 12-page guide about architecture and design. Ages 8+, Available now. Collect and observe bugs and other small creatures! MindWare’s Make Your Own Bug Catcher has everything young explorers need to build, design and decorate their own bug catcher, complete with a circular door that swings open and a quality mesh side panel to provide air for the bugs and viewability for their catchers. Kids will be entertained for hours as they gain DIY building skills, nurture their creativity, and then explore their outside world! This newest addition to MindWare’s popular Make Your Own (MYO) product line comes out in the Spring of 2022. Ages 5+.
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Moose Toys The World of Akedo just got bigger, giant in fact, with the new Akedo Ultimate Arcade Battle Giants. A “powerstorm” has hit The World of Akedo and powered up the real battling action with new figures that are nearly double the size in comparison to standard Akedo figures and boast double the power and double the defense thanks to their double strike armor. Dis-armor opponents with the exclusive button bash controller that removes the warrior’s armor when the opponent lands a blow. Hit the warrior again, delivering the Akedo signature split-strike, and cut the opponent in half to claim victory. For spring there are four new Giants; two super sluggers and two four arm fury. For fall, new wrecking fist and ultra slicers join the Battle Giants. Collect them all to build the ultimate team of Akedo Warriors and battle to become the ultimate Akedo Warrior. Age: 6+, Available in January 2022, with more to come in July 2022. Get revved and ready to roll as the Stretch and Strike Thrash Mobile, the first ever Goo Jit Zu vehicle, arrives in town. With a simple squish or stretch the Thrash Mobile transforms from a cool speedy cruiser to an epic attack monster truck. It even has an exclusive Thrash figure with race suit that sits perfectly in the driver’s seat, with room for two hero size (5 inch) characters in the back. The shark-inspired Stretch and Strike Thrash Mobile with its oversized, treaded wheels can go from speed mode to attack mode by stretching or squishing the shark fin. When in attack mode a chomping jaw is revealed that holds a blaster cannon. Push down on the engine block to fire one of three projectiles, then stretch the fin back down to revert to speed mode and drive away to battle another day. Ages 4+, Available August 2022. Heroes of Goo Jit Zu Goo Shifters Primal Power - delivers two toothsome terrors with attack jaws and transforming goo. Thrash and Rockjaw return to their primal forms for more shark and gator play. Thrash the Shark looks cool blue but crush his power core and reveal his true colors - a metallic rheoscopic fluid. Gator Rockjaw has swampy green water goo that transforms to purple water beads when you crush his core. Just when you thought it was safe to go back in the water. Ages 4+, Available August 2022. Clipology is an all new interactive trivia experience centered around thousands of the most memorable moments from the world’s best TV and movie content gleaned from Hollywood’s top studios. A screentime meets gametime trivia based game with all the best clips rolled into fun, Clipology is a physical board game + video content + more than 12 types of unique video challenges and puzzlers for highly engaging, dynamic game play. It also is the only board game that streams real content clips so players can show off their mastery in a social gaming experience alongside the iconic characters and stories they love. Clipology was developed in partnership with the creators of the pop culture hit “Scene It,” and is built on a cloud based distribution platform that gives access to play the game on multiple screens, including TVs, tablets and phones. The cloud platform also allows for content that is continually refreshed with the latest pop culture moments for a unique game play experience every time. Ages 20-30 years + or Families with kids 8+, Available July 2022. One of the newest youth electronic offerings from Little Live Pets, Sunny the Bright Light Chameleon is a one-of-a-kind interactive light up pet that is packed with personality and full of features and surprises. Soft, squishy and fun to hold, Sunny responds to love and attention with more than 30 sounds and reactions along with a full body of color changing rainbow lights that reflect Sunny’s mood — from happy to super happy, full to sleepy and warm to cold and more. Kids will be delighted when they hear Sunny repeat back what they say. Like a true chameleon, Sunny blends in everywhere. Switch to “party mode” and Sunny flashes to the beat of the music, and when the party really gets going Sunny sings. Get Sunny dancing on the ceiling, walls, windows – wherever - with the suction feet feature of this one-in-a-chameleon pet. Ages 4 - 8, Available now. 73 tfe February 2022
NEW PRODUCT PREVIEWS Moose Toys Mama Surprise, the latest youth electronics offering from Little Live Pets, looks like a real guinea pig and “delivers” a surprise to delight. The interactive pet comes alive with more than 30 sounds and reactions when she is cared for. Brush her soft fur or feed her with the included accessories and she responds with the sweetest sounds. When the heart of the mama guinea pig begins to glow it’s time to place her back in her deluxe hutch, settled in among the nesting material. Children go to bed giddy with anticipation and awake the next morning to a surprise: a newborn guinea pig baby! The surprises continue as Mama Surprise delivers a new guinea pig baby every day for three consecutive days. Each baby is delivered with its own special care package and themed accessories like rock n’ roll, preppy, and princess for endless styling play. Repeat the surprise deliveries again and again. Ages 4+, Available August 2022. Literally putting magic in the palm of kids’ hands are Magic Mixies Mixlings. A smaller breed from the same family of Mixies, they may be small but don’t be tricked by their size — with over 40 Mixlings to collect, including Common, Rare, Ultra Rare or Limited Edition, and six spell casting teams, there’s plenty of magic to be had. Each Mixling comes with a collector’s guide and its own magic cauldron that reveals its team and rarity by rubbing the gem and saying the magic words, “Magicus Mixus.” Use the magic wand and hold it to the gem on the Mixlings’ forehead to reveal the Mixlings’ magic. The “Spellsters” glow in the dark, while the “Vanishers” become transparent when dunked in water. What secrets lie within the teams of “Fliers,” “Morphlings”, “Enchanters” and all mysterious Limited Edition? When play is finished, use the included cauldron to store the Mixlings. Kids can bring them out again and again for a repeat reveal of their magic that delivers a sure surprise and amaze with every new audience. Magic Mixies Mixlings Collector’s Cauldron Pack (Single Pack): Includes one each: Mixling, cauldron and magic wand. Magic Mixies Mixlings Tap and Reveal Cauldron Pack (Twin Pack): Tap the magic wand on the larger-sized cauldron and suddenly revealed are two Mixlings, including one Rare. Use the two included wands to discover each Mixlings’ magical power. Magic Mixies Mixlings Sparkle Magic Mega Pack: Four exclusive glitter Mixlings are included in this magical mega pack, along with a Collector’s Cauldron for a surprise reveal and three magic wands to reveal each of the Mixlings’ magical power. Ages 5 - 8, Available exclusively at Walmart in June 2022, general sales in August 2022. Octoray Transforming Headquarters Playset: New from the Octonauts: Above & Beyond series, this ultimate transforming playset goes from flying Octoray transporter to Headquarters, where the crew can press the lever to release a slide, ride the elevator to the top and take off on a mission in the included detachable Mini Ray vehicle to help rescue creatures and take them to safety using the “claw” and winch! The large-scale playset comes with Captain Barnacles, three cute creatures and collectible mission cards for kids to create and play their own adventures and rescue missions. Ages 3 - 6, Available August 2022.
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Moose Toys Powered down during their quest for real gold, the new Treasure X Robot Gold treasure hunters have been buried in rubble and covered in rust… until now. Thanks to an all-new rust reveal experience, the rinsed cleaned robots and weapons are restored, and the futuristic gold hunters are ready to resume their search for their ultimate power source… gold. True to the Treasure X brand, Robot Gold delivers a one-of-a-kind unboxing experience. Release the Robot Gold from their packaging and begin to unearth several surprise reveals along the way that will help in their quest to find real gold dipped treasure. Search the cool new dirt compound to find the buried treasure core. Use it to restore the bot’s power and “bling” it back to life. For an added layer of fun, Treasure X Robot Gold’s Mini Bot and Treasure Bot have body parts that can be mixed and matched – even with last year’s Treasure X Monster Coffin figures to create a unique combination that is half robot, half monster. Treasure X Robot Gold Mini Bot are pocket size with all the features and cool rust reveals as the larger bots. There are 12 treasure cores amongst the 16 mini bots, each with a unique look and function to help in its hunt for treasure. Kids can create an almost unlimited bunch of bot combinations by mixing and matching the body parts from each of the Robot Gold Mini Bots from head to toe. Treasure X Robot Gold Treasure Bot has six bots to collect and two armor types: sleek and futuristic Hi-tech hunters and heavy construction inspired Crusty Clunkers. The fun and collectability that Treasure X is known for is on full display with 20 levels of adventure. Add to that the mix-and-matchability feature that lets kids swap heads, bodies and limbs to create endless combinations for hours of fun. The larger the collection, the more combinations. The packaging holds two containers; one reveals which armor type the bot has for transportation, crack open the crackle crate and watch the dirt compound spill out along with one of six treasure cores, including the chance for a gold power core to restore the bot. Treasure X Robot Gold Mega Treasure Bot has been out of commission and needs to power up. Search, discover and restore all the missing components to power up its control systems. Use its massive claw and power drill to bash through its packaging to reveal the mega bot, crackle crate and slime barrel – fill it with slime and the bot is powered up. Rust reveal its weapon and smash open the bot’s chest to reveal a golden crown figure. Switch between two modes – weapon, and DJ. Move the Mega Treasure Bot’s arms to add sound effects to whatever mode of action the mood strikes. Use its shoulder pads to hold the new dirt compound or to transport mini bots. The Mega Treasure Bot delivers mega fun and multiple ways to play that incorporate figures from the entire Treasure X Robot Gold line. Ages 4+, Available August 2021
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NEW PRODUCT PREVIEWS New Moose Toys License - Bluey Bluey follows a loveable six-year-old Blue Heeler dog, who lives with her Mum, Dad and her four-year-old little sister, Bingo. The series showcases the everyday events of family life – from going to a restaurant and visiting the hairdressers to catching the bus or having a playdate with friends – and celebrates these moments, turning ordinary experiences into extraordinary imagination-packed adventures. It’s bin night at the Heeler home! Fans can recreate their favorite scenes from the “Bin Night” episode of the hit series or create storylines of their own. With the Bluey Garbage Truck, kids can help Bluey and the Bin Man collect the garbage into his truck. The playset comes with two bins and figures of Bluey and the Bin Man. Both figures fit securely in the truck’s cabin. Collecting the garbage is easy. Kids can pull the lever on the side of the vehicle to empty bins into the back of the truck. They can also lift the back door of the truck and store the bins inside. Ages 3+, Available January 2022.
The biggest Bluey toy ever: Bluey Ultimate Lights and Sounds Playhouse– double the size of the original Heeler home – for even more Bluey-themed activities. This deluxe playset of Bluey’s playhouse features three stories, seven rooms for adventures, and 15 play pieces – plus lights and sounds. It’s the perfect backdrop for recreating scenes from favorite episodes or inventing new Bluey-inspired games, songs, and dance moves all with their best-loved characters from the hit Disney Junior series. Kids can press the octopus in the girls’ room to turn on the lights and sounds and bring the magical and often hilarious world of Bluey to life. They can activate ‘Dancemode’ when placing the Heeler family figures on the dance pad and have a Bluey-inspired dance party, or play some of her other fun-filled and inventive games from the show, such as Grannies, Statues or Keepy Uppy, and much more! Ages 3+, Available July 2022. It’s time to dance and sing with Dance & Play Bluey! For the first time, Bluey comes to life in an interactive way, moving her arms and legs with realistic motions that invite kids to play along with her. So much more than a plush, this special Bluey replicates the energy and personality of the active blue heeler star of the wildly popular animated series and inspires imaginative play. Bluey has three different activities: talking, singing, and dancing, making her the perfect companion for active days with friends or just for one. This Bluey says 55+ phrases, including her charming, “For real life” and “I know a game we can play.” She can even stand on one leg and dance up a storm in the Dancemode! She also sings four songs, and plays three different games, including Statues, when a key word makes everyone freeze in their place. Ages 3 - 5, Available July 2022.
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The Noble Collection Jurassic Park Creature Sculpts - Collect 3 of your favorite prehistoric dinosaurs from Jurassic Park. This finely crafted, intricately painted collection of Jurassic Park dinosaurs measure approximately 7 inches tall. Featuring a removable base, detailed wings, and arms and legs. Available in T. Rex, Dilophosaurus, and Velociraptor. Available now on www.noblecollection. com. E.T. 40th Anniversary - To celebrate the beloved classic, E.T. The Extra-Terrestrial, The Noble Collection is launching a collection of commemorative products, including a range of Collector Plush and a BendyFigs character. This authentic, intricate figure comes in a flexible form factor for play and display and includes a removable base. Figure measures approximately 5.5 inches tall. Relive the magic of the iconic film with E.T and his adorable flower pot. Ages 7+ Available Holiday 2022. BendyFigs - SAW, Dreamworks, Batman and Halloween 2 - Authentic, intricate figures from your favorite brands come in a unique and flexible form factor. Proudly display each character with the included stand. Each figure includes a removable display stand and measures approximately 7 inches tall. BendyFigs are fun for kids and a detailed collectible for fans of all ages - they’re Toyllectible! New for 2022, fans can collect characters including Billy the Puppet from SAW, Michael Myers from Halloween 2, Chucky, Batman, and Dreamworks characters Shrek, Po and Alex. Ages 7+, Available on www. noblecollection.com in Spring 2022. Recreate iconic scenes from Harry Potter with the Hedwig Interactive Plush. This adorable, super soft plush hand puppet comes to life with motions and sounds. Simply put your hand inside the puppet and using the internal controls you can move the head and wings for interactive play. Batteries included. Ages 7+, Available on www.noblecollection.com in Summer 2022. Are you a Gryffindor, a Slytherin, a Hufflepuff or a Ravenclaw? Find out your Hogwarts House with the Sorting Hat Electronic Interactive Prop Replica. This interactive replica comes to life with motion and sound when you put it on your head. Take control of the Sorting Hat with the two tassels that allow you to move the mouth and tip of the hat with hand controls. There’s nothing hidden in your head The Sorting Hat™can’t see, so try it on and discover your Hogwarts House! Batteries included. Ages 7+, Available on www.noblecollection.com in Summer 2022. In partnership with Nickelodeon, BendyFigs introduces new Avatar: The Last Airbender figures including Aang, Toph, Katara, and Zuko. These authentic, intricate figures now come in a unique and flexible form factor. Proudly display each character with the included stand. Each figure includes a removable display stand and measures approximately 7 inches tall. BendyFigs are fun for kids and a detailed collectible for fans of all ages - they’re Toyllectible! Age: 7+, Available on www.noblecollection. com in Spring 2022.
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NEW PRODUCT PREVIEWS Playmates Miraculous The Movie: Ladybug Fashion Doll - Miraculous Ladybug makes her feature film debut in an enchanting animated and musical tale. The Movie takes you on a journey of discovery in this beautiful origin story of how two teens embarked on their superhero destinies! Collect these exclusive movie edition dolls! The 10.5” Ladybug Fashion Dolls and 11” Cat Noir Action Doll each come with 15 points of articulation. Featuring a new movie sculpt and deluxe superhero outfit; each also packaged with an exclusive accessory from a pivotal movie scene. Ages 4+, Available Fall 2022. Following the Miraculous Heroez Fashion Doll introduction of Ladybug, Cat Noir, Queen Bee and Rena Rouge, Playmates Toys expands the Heroez doll line with new characters like Vesperia and Bunnyx, and Lady Dragon from the Shanghai TV Movie special now on Disney+. Also on the way are Ladybug Lucky Charm and Dragonbug! Dressed in their signature outfits, each action doll features 15 points of articulation for dynamic poseability play. Packaged in eye-popping color to match the signature colors of each character, each is 10.5 inches. Ages 4+, Available Spring 2022 ecom, Fall 2022 all. Miraculous Kwami Surprise - Now you can be a guardian of the Miraculous! Which kwami will you be in your Miracle Box? With 19 total to collect, including rare chase figures sculpted in translucent glitter material, each kwami is sculpted with their miraculous jewel. Ages 4+, Available Fall 2022. Playmates will launch its new Star Trek toy line in 2022. Playmates marks its much-anticipated return as the global master licensee for figures, vehicles and ships, role play and other categories for all ViacomCBS Star Trek properties. The first figures and toys from Playmates will be available to fans this summer. The five-inch, 1:14 scale figures will feature the extraordinary attention to detail Playmates is known for, each with 14 points of articulation and packaged in either 1990s nostalgic packaging or newly designed Star Trek Universe blister cards. The first wave will include the following figures: Lt. Commander Data, Star Trek: The Next Generation | Captain Jean Luc Picard, Star Trek: The Next Generation | Commander William Riker, Star Trek: The Next Generation | Admiral James T. Kirk, Star Trek: Wrath of Khan | Captain Spock, Star Trek: Wrath of Khan | Khan Noonien Singh, Star Trek: Wrath of Khan | Science Officer Michael Burnham, Star Trek Discovery | Commander Saru, Star Trek: Discovery. Vehicles include Original Series Enterprise replica ship, 18-inch scale with lights, sounds and phrases. Also look out for the Original Series Phaser, with lights and sounds. Ages 4+, Available July 2022. The first action figures from the new Paramount+ and Nickelodeon animated series “Star Trek: Prodigy” will be available at online retailers beginning in October and on store shelves in Spring 2023. These five-inch, 1:14 scale figures will feature 14 points of articulation and come packaged in a brand-new blister pack style designed exclusively for the Star Trek: Prodigy toy line. Ages 4+, Available October 2022 online, Spring 2023 at retail.
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Playmates Building upon the success of the 2021 blockbuster “Godzilla Vs. Kong,” the MonsterVerse universe of action figures and collectibles will continue to expand in 2022 as the Playmates Toys lineup is now available at all mass retailers. The Godzilla vs. Kong Collection continues with 6-inch figures and 7-inch deluxe figures with sounds, while additions to the Playmates collection of Toho Classic figures include Rodan and Gorosaurus. Monsterverse - New six-inch articulated figures feature removable parts to show battle damage, and each come with accessories. The line will include Supercharged Godzilla, Antarctic Kong, Battle MechaGodzilla, City Destruction Godzilla, and Ferocious Kong. Toho Classics - The 6.5-inch Classic Monsters line features popular Kaiju characters from the classic Toho universe and Classic Kong. The line will include Rodan, Gorosaurus, Godzilla 2016, Godzilla Terrestris (Singular Point.) Take on Project Zorgo anytime, even in the dark, with the new Night Vision Mission Kit! The Mission Kit Includes Night Vision Goggles with a Green LED Light, Removeable Flashlight, and Magnifying Lens. It also comes with a Spy Ninjas Utility Belt and Decoder Wheel, two Activity Books, A Certificate of Achievement, Spy Ninjas ID Card, and a Notebook! Ages 6+, Available Spring 2022.
Playmobil Meet Knight Rider’s K.I.T.T. - the iconic vehicle from the classic 80s series, complete with electronic features and a highly-detailed interior. Touch the hood of the car to hear original voice clips of K.I.T.T. and operate the scanner light. This vehicle is prepared for almost any situation and includes authentic features from the series: rotating K.I.T.T. license plate, pop-up headlights, and functioning grappling hook for amazing stunts. Batteries required. Set includes Michael Knight, Devon Miles, and Bonnie Barstow, and other accessories. Ages 5+, Available July 15 Gallop into fun adventures with the Horseback Riding Lessons. Two beautifully-constructed stalls are equipped with all the necessities for teaching newcomers how to ride. The instructor starts by showing the child the importance of grooming and caring for a horse. Once the horse’s coat is gleaming, the instructor helps the girl onto the pony, and the lesson begins! The fenced-in yard offers ample space for lessons with both the horse and pony, as riders learn to maneuver their new friend. The girl’s mother stands by the fence to cheer her on! When lessons are over, remove the horse’s saddle and bridle and hang them up in the stall. Play with this set on its own or add it to the rest of the PLAYMOBIL Riding Lessons theme (#70995-71000 - each sold separately) for even more horse play! Set includes two adult figures, one child figure, stable, fencing, saddles, helmets, feed, pitchfork, flower box, horse blanket, and many other riding accessories. Ages 4 - 10, Available March 2022. The Mini Cooper offers a lot of car in a little space - for designer Alec Issigonis, “creative use of space” and “focus on the essentials” were so important that there was no room for heating or radio, and sliding windows were used instead of retractable windows. Like the original, this PLAYMOBIL model will make every collector’s heart beat faster. The tailgate can be opened and four figures fit into the small interior through the removable roof. The PLAYMOBIL Mini Cooper not only shines with its detailed design, but also with its chrome-colored accents. Much like an English car, the steering wheel and driver’s seat are on the right-hand side. In addition to two figures in colorful 70s outfits and a Dalmatian, the set also includes a policeman in a classic English uniform. Ages 5 +, Available now. Small but mighty! Duck on Call’s Freddy Fire Rescue Mini-Car is the way to go for all smaller emergencies. When there’s a fire, he’s on the scene in a flash. Freddy is always prepared with the Mini-Car and fire extinguisher. Playset includes Duck on Call figure Freddy Fire, rescue mini-car, safety gear and other firefighting accessories. Ages 3 - 5, Available July 15.
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NEW PRODUCT PREVIEWS Play Monster Ann Williams Craft-tastic Nature - Scavenger Hunt Potions - Search outside and gather the ingredients listed on each page of the Scavenger Potions Book to make 7 unique potions with magical abilities! Go on a scavenger hunt for ingredients, and discover magic outside, then display your finished creations on the magical leaf stand! Ages 8+, Available Spring 2022. Spirograph Mandala - Mandala designs have been a popular trend in both art and social media for quite some time now, and you guessed it, Spirograph is joining in on the fun. Spirograph Mandala Maker picks up on the popular trend of Mandala, and appeals to the older crafting artist! With this set, artists can create beautiful large-scale Spirograph artwork using the interchangeable Mandala wheel. Color in and add to the Mandala art as you want! It’s a great way to inspire tweens, teens, and adults to reconnect with Spirograph fun! Ages 8+, Available Summer 2022. Spirograph Cyclex Clips and Spirograph Cyclex Studio - Stepping into the magical world of Disney, Spirograph is now available in on-the-go fun with Cyclex Clips, featuring popular characters from kid’s favorite Disney movies and shows! Clip Star Wars The Mandalorian’s Grogu, Frozen’s Elsa, Toy Story’s Buzz Lightyear, and Mickey Mouse on a backpack or gym bag, and show off your love of Disney. Fan favorites Grogu and Elsa are also available in the new Spirograph Cyclex Studio sets, which include multiple stencils, with pens and paper for endless art designs! Ages 5+, Available Summer 2022. PlaySkool Little Wonders - These beautiful sensory playsets are made from sustainable wood, and infused with pops of color and engaging delights like lights, sounds and music. These toys encourage children to learn and grow while making discoveries about themselves and their world. The Playskool Little Wonders collection includes a Gimme-A-Ring™ play phone where you can record a special message for your little one; See-A-Key™ keyring with light-up buttons and adorable animal keys; and Pop-A-Tune™ piano with traditional and silly piano sounds. Ages 6+, Available Spring 2022. PlaySkool The Original Magnatab - This Montessori-learning, sensory-based drawing tablet uses magnets and a stylus to teach letters, shapes and numbers, with the possibility to free-draw whatever a child can imagine! Hear the click of the beads as they rise to the surface, then push them down to draw again. This tactical, interactive toy brings sensory and fidget play to every-day learning. Magnatab highlights include a selection of products that are great for at home use or the classroom, including Magnatab Free Draw; Numbers & Shapes; A–Z Lowercase; and A–Z Uppercase. Ages 3+, Spring 2022. Koosh Flix Stix - Koosh gets even more sensational with Koosh Flix Stix! Koosh Flix Stix plays like lacrosse and in classic Koosh fashion is easy to flick, catch, and hard to put down! Perfect for hours of outdoor fun, families can test their skills and go head-to-head with the new Koosh Flix Stix. Each set comes with 2 Flix Stix and 1 Koosh Ball. Ages 6+ ● MSRP: $24.99 ● Available Summer 2022. Koosh Rainbow Ball Mondo - The easy to catch, hard-to-put down, classic Koosh ball takes on the colors of the rainbow in 2022! Available in the original 3 inch and Mondo sizes, this tactile, take anywhere toy is great for on-thego play and hours of fidget fun. Ages 3+
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Plus-Plus Plus-Plus Puzzle By Number combines the artistry of a paint by number with the satisfaction of a puzzle into a unique creative experience. Fill in the design by matching each number with the corresponding color. When you’re done, display it on a table or hang it up as room decor. No glue or ironing required! Ages 5+, Available now. Our newest Learn to Build set teaches kids to build fantastical creatures! Includes 1 baseplate, 4 wheels, and 240 pieces along with an inspirational guide to build 3 models as shown, or to let their imagination run wild! Ages 5+, Available now. The moving creativity of Plus-Plus GO! Color Cars are now available in a tube! Featuring 3 new color combinations, each tube contains a chassis baseplate, 4 wheels and 200 pieces. Ages $5+, Available now.
Razor The Razor Rambler 16 is a modernized take on the retro mini motor-bike phenomenon. Super cool styling with vintage graphics. The powerful, and quiet 350-watt motor lets you ride at speeds up to 15.5 mph (25 km/h). Ages 18+, Available now. Stay tuned, in 2022 we will be launching the Rambler 12 so that younger riders will be able to partake in the fun. The Razor Vector is a futuristic design take on the vintage mini-bike phenomenon. Sleek, sophisticated styling paired with a finely crafted frame to optimize speed and performance. The powerful and quiet 350-watt motor lets you ride at speeds up to 18mph (29 km/h). Ages 18+, Available now. Last fall, Razor unveiled their Lightshow series featuring multi-color LED lights that are motion sensitive, so that they turn on when you start riding, and turn off automatically when the ride concludes. Introducing the A+ Kick Lightshow last year, among other Lightshow products, this year they will be giving a “glow up” to the Power Rider 360, Ripster, and other legacy Razor lines! With the Color Rave Electric Scooter, stepping on board activates a multi-colored light show on the deck, and lights up your front wheel, so everyone will know when you’re headed their way! A simple step onto the deck activates the unique, foot-controlled pressure sensor underneath to get you going at speeds up to 7.5 mph (12 km/h). Stop just as easily by stepping on the rear fender brake. The rechargeable battery powers up the high torque, lithium-ion powered electric hub motor, so your ride keeps moving for up to 30 minutes per charge and keeps the dazzling lights glowing! Ages 8+, Available now. Designed for riders anges 7 and up, with a maximum weight of 110 lbs (50 kg), Pocket Mod Petite is Razor’s smallest miniature Euro-styled electric scooter that looks like the real thing. Ages 7+, Available now. With the all-new Crazy Cart Shift, younger kids can drive, spin, and drift like never before! Designed to be fun for riders of all skill-levels, the Crazy Cart Shift starts as a fun spin session and grows into an unparalleled drifting experience as riders become more familiar with controls. Ages 8+, Available now. The Sonic Glow Electric Scooter can be best explained as a rolling concert experience with lights and sounds. The scooter features a built-in, ready-connect Bluetooth wireless speaker to play your favorite tunes on the go; no app is needed! Simply pair your device with Sonic Glow once, and it will automatically connect every time you turn the scooter on afterward. The music experience only gets better with Razor’s innovative music matching light show. Built into the deck and steering tube are multicolored LEDs that pulse and dance to the beat of the music, meaning you’ll roll around with your own rhythm-synchronized light show. Ages 8+, Available now.
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NEW PRODUCT PREVIEWS Schylling NeeDoh Your favorite fidget toy that satisfies and soothes just got even better! NeeDoh is appropriate for anxious tendencies and helps promote focus, attention and centering. These groovy globs have taken over the internet with over 127M VIEWS on TikTok! Happy Snappy NeeDoh is the new kid on the block! Introducing Happy Snappy! A new NeeDoh squish with a one-of-a-kind squeezy snap sensation. Available in 4 assorted colors! Other new NeeDoh include NeeDoh Stickums, NeeDoh Gummy Bear, Dig ‘it Pig, Funky Pup and NeeDoh Dohnut! Ages 3+. Lava Lamp Candle Lamps, the new candle lit creations that give lava an extra special glow. Included tealight candle heats up the base of the globe and initiates that groovy glob-flowing motion. Glazed ceramic base and cap give a premium, sleek look. The base is complete with an alcove for your tealight candle, with cutout detailing, making your whole LAVA Lamp glimmer with soft, soothing light. Sitting at 11.5” inches tall, this sweet statement piece lasts 4 hours on one candle, and takes approximately 30 minutes for lava to flow. Enjoy the cozy comfort of Lava Lamp Candle Lights in Purple Liquid with Yellow Wax, and Blue Liquid with Yellow Wax. Available now. Take center stage with Schylling’s Classic Electric Guitar! Realistic design makes this Classic Electric Guitar ideal for any future rockstar. Shiny guitar body with realistic-metal strings, shoulder strap, and a vintage-inspired sticker completes your rock and roll image. Tricked out with a guitar rhythm track and multiple guitar solo sounds, this battery-powered electric guitar is sure to please the crowd. PowerStar Keytar lets you embrace your inner legend and take center stage! Create stylin’synths with just a press of a button. Bang on the keys, throttle the wammy bar, and make some totally tubular tunes. With intricate details and vivid colors, this rad 80s-inspired instrument is sure to steal the show! Take a trip down memory road with our Classic Backgammon set. This classical game board has been crafted with a woodgrain look on the board and a vintage-inspired feel. This Backgammon set comes with 15 red movers, 15 black movers, 2 standard die, and 1 doubling die. Game instructions are printed on the lid of the box. Reminisce the good ol’ days with our Classic Parchisi set. This classical game board has been crafted with a woodgrain look on the board and a vintage-inspired feel. Schylling’s Parchisi is complete with 16 movers and two die. Game instructions are printed on the lid of the box. Sproing is a mesmerizing spring thing that just got miniature! Just like the original, watch this amazing spring move, bounce, and walk before your eyes. Just place it at the top of the stairs, or any high surface, and watch it go! Made of premium quality metal, the spring provides hours of fun. It’s time to RAVE! These electrifying pups are joining the party. Party Animals Rave Puppies are out on the town and dressed for the occasion. Squishy and stretchy, these cute pups are equipped with interchangeable neon outfits that are rave-ready! Catch your new cute canine friend dressed up as the statue of liberty, a cupcake, a dinosaur, or even a butterfly! Brite Ball Glow is the bouncy ball that lights up your very own creations! Design it, watch it glow, and then bounce it for a light show. Brite Ball Glow comes with 75 pink, orange, and green glow-in the-dark caps for fun in day or night. Create your own emoji, practice a pattern, or make something totally unique. Included caps are easy to pop in, and stay put during play. Make playtime shine with Brite Ball Glow! Chomp n’ Go Dino Skulls are the prehistoric pull back racers. Just pull it back, let it go, and watch your dino skull chomp along! Available in 2 bite-size styles including T-rex and Triceratops. Chimp n’ Go Dino Skulls are ready for action. 82 tfe February 2022
Sky Castle Toys Introducing DoodleJamz, a new line of squish n’ shape drawing pads from Sky Castle Toys that delivers a totally new take on doodling! New DoodleJamz JellyPics and DoodleJamz JellyBeads are hand-held art boards filled with soft, squishy gel or beads; use your fingers or the included stylus to draw, sculpt and create endless original “doodles!” They’re super squishy, a bit addictive and just about impossible to put down! All DoodleJamz are vacuum-sealed; you can shake, wobble or toss them in your backpack for on-the-go fun and your design will stay in place. Enjoy the squishy, color-blending fun of finger-painting, but without all the mess! DoodleJamz JellyPics are new squish ‘n shape drawing pads filled with transparent gel and colored beads so you can sculpt, mold and design over any picture! Start doodling! Push the beads around with your fingers, or use the included stylus to get even more detail. Your designs are limited only by your imagination! Each JellyPics comes with an emoji face Backer Card that easily slips in and out of the frame. Or, swap it out for a customizable background of your choice – DoodleJamz your pet, your mom or even your own selfie! Draw, swipe and erase on these squish ‘n shape DoodleJamz JellyBoards pads for easy, on-the-go, all-day doodling! Use your finger to make shapes or faces in JellyBoards’ two layers of colored sensory gel; grab the included stylus to blend and morph the gel colors. It’s like finger-painting, but without the mess – and much more mesmerizing! Each style comes with a unique, double-sided backer card that enhances the gel colors in front. Swap it out with different backer cards and watch new colors emerge! Visit DoodleJamz.com to download custom backer cards, or upload your own images to print at home. Squish, shape and create endlessly with DoodleJamz! Ages: 4+, Available now exclusively on Amazon.
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NEW PRODUCT PREVIEWS Smart Lab Ultimate Squishy Human Body Lab - The world’s most advanced, complete, and accurate human body discovery toy: Take a fascinating and interactive tour of the human body as you remove 25 body parts from the articulated human body model with all major organs, muscles, and bones; identify each part and then test your knowledge with the electronic scanning platform that includes lights and sounds Electric SmartScan module, your personal anatomy tutor: Scan removable SmartParts to learn fun facts, take a quiz, and hear funny, realistic sounds of the digestive system, lungs inhaling and exhaling, and more! 32 pieces, exceptional value: Includes 16-inch (40.6 cm) Tall Human Body Model; 25 Removable Body Parts, including 10 squishy organs & 8 SmartParts;Scanner Base with SmartScan Technology; Removable Stand; Organ-izer Chart; Quick-Start Guide; Assembly Sheet; and 48Page Illustrated Anatomy Book. The 48-Page anatomy book guides you through the body: Starting with cells, your body’s body builders, and ending with your body’s boss, the brain, the full-color, illustrated anatomy book provides accessible and humorous yet accurate and thorough descriptions and explanations of every part of the human body. Perfect for budding scientists ages 8+: Great anatomy and biology lesson plan for a homeschool curriculum or for any kid (or adult) fascinated with how their body works. Ages 8+, Available February 2022. Organic Science Lab - This kit’s packaging is compostable. The green components contain bamboo-a sustainable and fast growing grass. Adding bamboo reduces the amount of plastic needed. The test tubes and beakers are made so that natural microorganisms can break them down much more quickly. Using the eco-friendly tools and illustrated 40-page science activity book in Organic Science Lab, children perform hands-on activities as they learn about the everyday science behind everything organic. Ages 8+, The second installation in SmartLab’s hilarious, retro Spy School series, Spy School – Secret Ciphers includes two fully equipped secret message cases for spies in training. Each case contains everything two kids need to keep their secret messages top secret, including UV ink pens, UV lights, red filters, codes wheels, and more. From secret codes to secret folds, this kit has more than 30 undercover ways to write and send messages—even when people are watching! Ages 8+, Tiny Art! adds to the growing SmartLab lineup of Tiny! cute, adorable educational science and STEM kits. Tiny Art! puts the A in STEAM and delivers the science and math to the creative fun and learning of art through hands-on 2D and 3D creative expression. This miniature art studio kit includes everything needed for kids to try their hand at drawing, painting, collage, relief, sculpture, and more! Sharpen up teeny tiny color pencils and learn how to draw a face, animal, or landscape. Blend colors to create realistic clouds with shadows or draw a building in two-point perspective. Explore the art history and science of great masters’ techniques while painting a masterpiece of your own on a miniature canvas using tiny watercolor paints and paint brushes. And using the included mold-making materials, create your own mold of found objects and interesting things to cast and fabricate your own cute little sculptures. Test your 3-point shooting skills with a miniature basketball hoop, play a game of pee-wee pickleball, and hike a tiny football across your bedroom! Tiny Sports! is packed with sports equipment to play a variety of real sports and fun games in a tiny format. Play a match of mini finger soccer, challenge your friends to a game of tabletop corn hole, and putt onto an itty-bitty putting green. This fun toy is packed with interesting sports facts and includes a wonderful assortment of tiny hands-on equipment to challenge the most curious athletes of all abilities and ages. Also look out for: Tiny Solar System! - Bringing the wonder of our planet Earth and the solar system to the SmartLab Tiny! lineup of incredibly cute science kits. Tiny Food Truck - Cook up miniature versions of delicious street food from around the world with Tiny Food Truck!
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Socially Twisted Games Socially Twisted is an epic party card game and app. Create a twisted story using story and word cards and get competitive with your friends or family. It’s quick, funny, wacky, competitive and guaranteed to leave everyone cracking up! Perfect for parties, holidays and pandemics - players create and share edgy stories from a story card and six words and vote for a “Twisted Winner or Loser”, depending on how you look at it. Playing Socially Twisted Family Game & Socially Twisted Kids Game is just as easy as playing the original. Each player is dealt 4 story cards (red), 4-word cards (blue) and 4 winner cards (yellow). Players are given 60 seconds to create a story from the story card using the six words that are featured on the word card. At the end of each round, players vote on the most fun story and the winner is given the yellow card. At the end of the final round, the player with the most yellow cards is declared the “Twisted Winner” or “Twisted Loser,” depending on how you look at it. Socially Twisted Family Pack - Clean, happy and slightly twisted fun for the whole family. Popular with parents and educators. Age Range “Teen,” Available now. Socially Twisted Kids Pack - Think 9 year-old-boy. The class clown version for our little tikes who will grow up to be us. (We still laugh when someone says, “boobie” – admit it!) Age Range “Kid,” Available now.
Spin Master The GO GLAM Nail Surprise press on nail kit is full of exciting surprises to unbox and has everything you need to glam up your nails. Peel to reveal over 40 press on nails with unique surprise effects like water reveal, scented, glow-in-the-dark and other surprises like nail stickers, and kids nail polish. Ages 8+, Available Spring 2022. The all-in-one Stitch N Style Fashion Studio includes an innovative cartridge thread system that makes sewing easy! Including automatic sewing sensors for safety and water activated prints you are ready for the ultimate DIY project. Ages 8+, Available Fall 2022 Go on an epic search for treasure with the Kinetic Sand Treasure Hunt. Dig and discover hidden treasures throughout multiple compartments to find gems, tools, secret messages, and even rare shimmer gold sand. Ages 3+, Available Spring 2022. For the first time ever, swirl sand to magically create beautiful sand art. Flow, swirl, stack and use the included tools for mesmerizing effects. The most hands-on approach to Kinetic Sand art play, the Swirl N’ Surprise playset includes a total of two pounds of sand in red, purple, green and yellow. Ages 3+, Available Fall 2022. Get ready for a new way to squish, bounce and flow your Orbeez with the Orbeez Activity Orb. This mini playset includes 400 grown Orbeez plus a bonus mini playset. Each playset features a different Orbeez color and way to play – flow, bounce, or squish. Ages 5+, Available Spring 2022. Discover two new feature Orbeez packs each with a different never before seen element for Orbeez including Glow-In-The-Dark and Shimmer. New Orbeez means new ways to play. Shimmer Orbeez sparkle and Glow-InThe-Dark glow in low light. Each contains 1,500 grown Orbeez and a reusable container for easy storage. Ages 5+, Available Fall 2022.
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NEW PRODUCT PREVIEWS Spin Master P.Lushes Pets are designer plush from all around the world who love to look their best. Shop the complete collection of premium fashionista small stuffed animals in the Runway Wave, including the rare Limited Edition & Special Edition characters. Ages 3+, Available Spring 2022 Begin your cubbing journey with the all-new Rubik’s Apprentice. The easiest Cube in the lineup, the Rubik’s Apprentice is designed to make the Rubik’s Cube more accessible and serve as an introduction towards a cubing journey. Slowly graduate through three levels of difficulty with practice and develop muscle memory and problem-solving skills. Ages 8+, Available Fall 2022. Its battle royale with Million Warriors, Spin Master’s newest collectible figures. Launch your Warriors into action and battle your opponent’s piece by piece to be the last ones standing. Discover six levels of rarity across three different clans in Spring 2022 and collect an additional 135 characters across three new clans in Fall 2022. Each Million Warrior figure comes individually wrapped in blind packaging, so it is a mystery which Warrior is inside. Ages 5+, Available Spring 2022. Forge your action-packed medieval quests in Barkingburg with the PAW Patrol Rescue Knights Castle HQ Playset. The Rescue Knights Castle HQ has everything you need for epic missions including a Chase action figure, his dragon friend Draco, a throne, ladder, table, and more accessories. Ages 3+, Available Spring 2022. Inspired by the enchanted cotton candy tree from the hit Netflix show, the new Kitty Fairy’s Garden Treehouse features a vine zipline that attaches to Gabby’s Purrrfect Dollhouse, lights, transforming canopy, secret room, swing, accessories, furniture, a Kitty Fairy figure, and an exclusive 3.5-inch Gabby Girl figure. Explore the treehouse’s two floors and unbox the special Dollhouse Delivery to find a surprise watering-can accessory. Ages 3+, Available Spring 2022.
The ultimate mega sized Monster Jam Garage playset that lets you display and store up to 20 Monster Jam trucks. Practice your tricks and stunts with attached jumps and stunts and use the five-level kid-powered ratcheting elevator to lift your Monster Jam trucks to new spots. Includes an exclusive 1:64 scale Monster Jam monster truck and lift handle for easy transportation. Ages 3+, Available Fall 2022.
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Spin Master Introducing SwimWays’ newest collection of adult floaties, the SwimWays Dry Float Collection. Each Dry Float features a translucent PVC with bright eye-catching color accents and the patented Hyper-Flate Valve technology for 3x faster inflation and deflation. Sit upright to socialize in The Socializer, lie back in The Lounger, and relax under the shade in The Shadester featuring a UPF canopy. Ages 15+, Available Spring 2022. Shred like a pro and create your own custom ramp over and over again with the new Tech Deck Concrete. Place the 14 ounces of compound into the included mold, add water, let it set and then practice all of your tricks. Also includes an exclusive fingerboard and tool. Ages 6+, Available Fall 2022. Show off your tricks like never before with the first ever motorized Tech Deck ramp: the Shredline 360. This multi-directional ramp spins 360 degrees at a variable speed to fingerboard along the park. Customizable with the X-Connect Park Creator system. Ages 6+, Available Fall 2022 Introducing Whiffies, deliciously scented collectible animal toys with plush tails that smell like your favorite ice cream flavors. Discover 20 different ice cream scented Whiffies in Spring 2022 including Stra-Better Ice Cream, Banana Bryne, Popcorn Penny, Camilla Caramel and so much more! Mix and match your own cool scent combinations by twisting their tails together. Ages 5+, Available Spring 2022.
The new Micro Purse Pets collection are small in size, but big on style. These tiny totes have their own unique style and feature pop-art inspired eyes that roll when you open and close the zipper. To complete your look, clip your Micro Purse Pet onto a larger Purse Pet, to your backpack or hold by the handle! Ages 5+, available Spring 2022
Steiff Brother Ben joins the Steiff Teddy Bear Family in a wonderfully soft cuddly version for the young at heart. Ben is 12” and made of ultra-soft beige Teddy fleece; the perfect material for snuggles. He bears a stainless steel button-in-ear. Machine washable up to 86 degrees Fahrenheit (luke-warm.) Brother Ben Teddy Bear (EAN 113963) is part of Steiff’s 2022: Year Of The Teddy Bear Collection. A Worldwide yellow tag plush edition. Ages 3+, Available February 2022.
Sister Mila joins the Steiff Teddy Bear Family in a wonderfully soft cuddly version for the young at heart. Mila is 12” and made of ultra-soft cream Teddy fleece; the perfect material for snuggles. She bears a stainless steel button-in-ear. Machine washable up to 86 degrees Fahrenheit (luke-warm.) Sister Mila Teddy Bear (EAN 113970) is part of Steiff’s 2022: Year Of The Teddy Bear Collection. A Worldwide yellow tag plush edition. Ages 3+, Available February 2022.
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NEW PRODUCT PREVIEWS
Story Time Chess
Adventure on the high seas! Story Time Backgammon is the only game in the world that can teach the game of backgammon to children as young as three years old! Story Time Backgammon revisits a familiar cast of lovable characters as they embark on a daring race, using engaging stories to progressively teach children how to play backgammon. Our story-based lessons explore STEM topics like probability and sequencing, and include supporting activities and fun mini-games that playfully illustrate backgammon’s rules and tactics for kids, parents, and teachers alike. Ages 3+, Available in Spring 2022. Three, two, one... blastoff! Thinking Cup Games is proud to introduce Story Time Go, the only product in the world that makes the ancient game of Go fun and accessible for ages three and up. Ten action-packed chapters follow Captain Bella Dan and her robotic crewmates, Beep and Boop, as they zoom through the galaxy on a wild sci-fi adventure. Each riveting story reveals a new Go rule or tactic, supported by activities and mini-games that boost kids’ critical thinking, problem solving, and arithmetic skills. No Go experience necessary; simply read the stories, follow the instructions, and you’ll be Go for launch! Ages 3+, Available in Spring 2022. Super Impulse Sugar Buzz Minis-in-Minis is an innovative new line of miniature collectibles with a sweet twist. Each miniature “Candy” container has even smaller minis hidden inside! It’s sure to give collectors the ultimate sugar rush! Start collecting now! These are miniature collectible replicas (not real food). Minis-in-Minis™ is like no other miniature collectible line, with the smallest miniatures to collect! Featuring the most iconic, beloved confectionery brands around. Discover favorites like Toxic Waste, Ring Pop, Bazooka and so much more! Over 40 to collect in Series 1, including rare miniatures! Includes 7 pieces total - 2 miniature “candy” replicas with even smaller minis inside – adding up to a total of 7 with each purchase! The clear top reveals one miniature “candy” container and the other is hidden below. The even smaller minis are hidden inside! Open the “candy” container to discover your sweet minis-in-minis surprises! What a rush! Sugar Buzz will give mini collectors a kick, bring back sweet memories, and make you feel like a kid in a candy store! These are miniature collectible replicas (not real food.) Ages 8+, Available Fall 2022 Bang! Pow! Introducing World’s Smallest Micro Comics, a new category of Super Impulse’s popular Micro Figures, best known for their miniature size, incredible quality and collectibility. Micro Comics is available in two different skus this Spring. Micro Comics Comic Book & Figures features a highly detailed micro figure plus a complete micro comic book! Measuring at only 1.25 inches tall, each micro figure has three points of articulation and is housed inside a “mini blister” display case. The 2 x 1.3 inches micro comic book has been recreated from the full-sized original! Need help reading the tiny comic book? Don’t worry, a mini magnifier card is included! Micro Comics features two 2 x 1.3 inches complete micro comic books from fan-favorite licenses plus a magnifier card. Launching in Spring 2022, Super Impulse introduces an exciting lineup of Masters of the Universe, Transformers, GI Joe and TMNT! Ages 6+, Available Spring 2022 Get your duel on! The incredibly successful Yu-Gi-Oh brand is celebrating its 25th Anniversary with new collections launching worldwide! Expanding on its success in the trading card and anime category, Super Impulse is proud to introduce two new sizes of beautifully sculpted figures for fans of all ages to collect. World’s Smallest YuGiOh Micro Figures are highly detailed 1.25 inches figures with three-point articulation. Each figure comes housed in a mini blister card for display and storage and includes a rare micro anime sticker card and checklist. Blind Bags - Additional YuGiOh Micro Figures are available in single blind bags with a total of 12 to collect, plus 4 rare chase figures! Each blind bag includes a micro figure, a special micro anime sticker card and checklist. Characters include Red-Eyes B Dragon, Blue Eyes White Dragon, Kuriboh, Harpie Lady and more! 88 tfe February 2022
Super Impulse Super Impulse’s 3.75 inches action figures are offered in single packs and Double Figure Battle Pack assortments. Each figure is highly detailed and articulated. A rare and exclusive card is also included and is unique to each character. Characters include Red-Eyes B Dragon, Blue Eyes White Dragon, Kuriboh and Dark Magician. The assorted Double Figure Battle Packs include 4 sets. Set 1: Castle of Dark Illusions & Exodia The Forbidden One, Set 2: Harpie Lady & Red Eyes B. Dragon, Set 3: Gate Guardian & Blue Eyes White Dragon and Set 4: Relinquished & Time Wizard. Collect them all! Ages 8+, Available Fall 2022 Unbox the memories. The world of Micro Toy Box just got bigger with 50 new micro toys to collect in Series 2! Discover miniature versions of the most iconic, beloved toys of all time, enjoyed by generations! Micro Toy Box - they’re like toys for your toys! Micro Toy Box miniature collectibles are tiny toy treasures that fit into the palm of your hand. The toys range in size from ¾ to 1 ¼ inches. These collectible, non-functioning replicas feature the world’s greatest, most recognized toys. Combining classic and fan-favorites from: Mattel and Hasbro, including their signature brands Transformers, Nerf, BopIt, Barbie, Hot Wheels, Uno and many more, waiting to be unveiled! Each blind box cup includes 5 mini toys and 1 mini checklist sticker. The clear top reveals one toy and four are hidden surprises inside. Once opened, the cup transforms into a clear, reusable toy box for you to display your amazing collection. Series 2 includes 50 new micro toys to collect including 2 levels of rarity: Rare and Scarce. Offered as a Single Blind Box Cup with 5 pieces and Multi Sets including 10, 15, 20, and 25 per pack, plus rare styles, and mini stickers! Start collecting now! Ages 8+, Available now.
TCG Toys Introducing LIFE Magazine Puzzles – More than 10 million photographs from the magazine’s vast library will come to “life” in an exquisite line of premium quality puzzles and games. The gorgeous puzzle offerings include 300-, 500- and 1000-piece puzzles featuring legendary LIFE Magazine images, including some of Marilyn Monroe. In addition to the new puzzles, TCG Toys is introducing the “Who? What? Where? When? Why? Game of LIFE” that is sure to challenge trivia buffs with over 2500 unique questions. Also new for 2022 is “What’s the Meaning of LIFE,” a fast-paced action game of wit, humor, and captioning. Ages 8+, Available August 2022. Here’s a whole new way to play a stacking game. With zig zag Zangles pieces, players can stack high and wide – but they better watch out! The first player to crash the Zangles ends the game. Available in beautiful Aztec-inspired colors. Ages 6+, Available August 2022. Word games are headed to a new action-packed level with Pik Qwik, beginning with the innovative storage package containing three main components that all screw together. The buzzer at the top unscrews and goes in the center of play surrounded by the package’s 144 tiles, which are placed letter side up around it. The final container includes 96 play cards from which players draw. Players then answer the challenge by formulating words with the letter tiles and hit the buzzer! The first one to hit the buzzer scores points. The highest score wins! Ages 8+, Available August 2022. Inspired by the top-rated TV series, Miraculous: Tales of Ladybug & Cat Noir from ZAG, Miraculous Spots On Game players must travel from Mission disc to Mission disc to collect Power Up tokens. The first one to make it back to their respective Transformation Launch Pads with five tokens successfully defeats their share of Akumas. Ages 4+, Available April 2022. With the Miraculous Ladybug Yo-Yo, it’s all about believing in oneself – just like Miraculous Ladybug. Yo-Yo buffs must use their very own bright red Lucky Charm Yo-Yo to save the day. Bonus string included. Ages 6+, Available August 2022. 89 tfe February 2022
NEW PRODUCT PREVIEWS
Thames & Kosmos
Ultra Bionic Blaster - Have a blast with this awesome engineering project! Construct an air-powered robotic glove that launches safe foam darts. Learn about pneumatics — technologies that use pressurized air to perform work — and many cool mechanisms as you assemble the blaster from over 100 pieces. A full-color, step-by-step manual guides you through assembling and using the blaster and provides fascinating scientific information about pneumatic systems and the physics of air. Compatible with many standard foam darts. Ages 8+ with help; 10+ “I got this!” Available Summer 2022. Candy Vending Machine – Super Stunts & Tricks - Ever dreamed of having a vending machine in your room? With this engineering kit, you can build and experiment with your own toy vending machine. First, follow the step-by-step instructions to assemble the machine. Then test and configure it to get it working perfectly. Load your vending machine with the included soda-bottle gummy candies or any other small candies or prizes you supply, and you’re in business! Insert some coins and have fun watching them get sorted, perform stunts as they slide down the tracks, dispense prizes, and finally end up in the coin bank in the base of the machine. Explore lessons in physics, math, and mechanical engineering as you build and play with the vending machine. Learn about gears and other simple machines, gravity, forces, motion, and collisions. Try some simple math lessons related to the coins and money. Ages 8+ with help; 10+ “I got this!” Available Summer 2022. EXIT: The Lord of the Rings – Shadows Over Middle-earth - An all-new EXIT: The Game title, with an exciting storyline from a beloved franchise! Middle-earth is in grave danger. Frodo and the Fellowship are on their way to Mordor to destroy the One Ring. But they need your help! Make haste and carry out Gandalf’s secret assignments. Can you buy Frodo enough time to reach Mount Doom? The release of this new EXIT game will coincide with the launch of a new Lord of the Rings TV Series. | For 1 to 4 players | Playtime: 1 to 2 hours | Ages 10+, Available Summer 2022. Also look out for EXIT: Nightfall Manor Ages 10+, Available Spring 2022, and sequel to the original game, EXIT: The Return to Abandoned Cabin, Ages 12+, Available Spring 2022. Thames & Kosmos has partnered with Universal to release new STEM kits in 2022 that are inspired by the upcoming Jurassic World: Dominion film, scheduled for release in June 2022. Dinosaur Dig – Blue, T. Rex, and Amber - Discover where the dinosaurs in Jurassic World came from! With this STEM kit, you can play the part of a paleontologist on the hunt for evidence of these fascinating creatures that once roamed Earth. Use your special hammer and chisel tools to carefully excavate models of a fossilized T. Rex skeleton, a mosquito encased in amber, and a figurine of Blue, the loveable velociraptor from Jurassic World. Assemble the T. Rex skeleton and then put these specimens on permanent display in your own dinosaur exhibit. Learn about how fossils are formed, how DNA traces might be found in amber, and fun facts about each of the dinosaurs. Ages 6+, Available May 2022. Want more Dino action? Look out for the Flying Pterosaur - Quetzalcoatlus model launching in August 2022. Huey: The Line-Tracking, Color-Sensing Robot - Learn to code with Huey, your color-sensing robot pal. This kit offers kids a hands-on, screen-free introduction to the world of robotics and coding. With a built-in color sensor, Huey navigates around maps that you create using 81 puzzle-shaped tiles. Huey recognizes the colors of the 32 coding discs, which tell it whether to turn right, turn left, or continue straight. Ages 5+, Available Summer 2022. Also look out for Andy: The Code & Play Robot, for Ages 4+, Available Summer 2022. Water Power: Rocket-Propelled Cars, Boats, and More - Harness the power of air and water to make things move! Build water-rocket cars, jet-propelled boats, a water gun, and even a lawn sprinkler. Learn about the laws of physics and their applications in real-world engineering. When you pump air into your rocket, you increase the air pressure inside. Then when you release the clamp, watch out — the air and water mixture inside will shoot out, causing your rocket to zoom off in the opposite direction! Ages 8+, Available Spring 2022. Also look out for WindBots: 6-in-1 Wind-Powered Machine Kit launching in Summer 2022. 90 tfe February 2022
Vango When the world is flipped upside down, everything becomes a challenge! Launching off the success of The Upside Down Challenge Game, Vango is taking players outside for some upside down backyard fun in their latest edition of the game. The Upside Down Challenge Game: Backyard Edition includes a whole new set of challenges: Jumping between rings, carrying cups full of water, catching rings, and more! It’s great for outdoor, warm weather fun. The Upside Down Challenge Game: Backyard Edition includes 20 new challenges, four rings, four cups, one ball, and one pair of crazy upside down goggles that flip your world upside down! Ages 8+, Available exclusives at Amazon Spring 2022. Race to unlock treasure in the action-packed, color matching family game Blackbeard’s Treasure Hunt, new from Vango! The game begins with all players flipping over their card, which shows the order of the dice they need to collect with their key. The first player to collect their dice in the correct order is met with the ultimate “wow” moment when they unlock the chest. Oodles of gold coins literally come spilling out of the chest. The winner of each round keeps one coin, and the first one to three coins wins the game! Ages 4+, Available August 2022. Be the first to crash the castle in the new Castle Crash game from Vango! Take turns smashing out blocks of the castle wall with your knight’s battering ram, When the opposing player’s “trigger block” is hit, the castle crashes apart! The first player to make the castle crash 3 times is the winner! Castle Crash is an exciting and action-packed new interpretation of a classic gameplay, The game includes a castle wall with 16 break-away blocks and two knights with battering rams that extend to knock out blocks of the wall. Ages 4+, Available August 2022.
VTech Introduce your child to their first digital pet, the FirstTech Pals Smartwatch! Kids can name their digital doggy, then feed, walk and groom them using the touch screen. Train the pupper to do 20 virtual tricks, and they will respond with lights, sounds and animations. Kids can let their doggo friend know if they’re feeling happy, sad, mad or scared and they’ll respond with encouraging phrases. The watch also introduces kids to time-telling through the Time Master app and by speaking the time. There’s also a mindfulness breathing app and a school mode to keep kids from getting distracted at school. Rechargeable battery and Micro-USB cable included. Ages 3 - 5 Years, Available Fall 2022. The classic game just got an upgrade with the KidiGo NexTag. This high-tech way to play includes 20+ games that are so fun, you won’t mind being “it!” Includes four wireless units with adjustable arm straps to fit both kids and adults so everyone can get in on the fun. NexTag is also expandable to up to eight players with the purchase of an additional system (sold separately). The units are pre-loaded with classic games like Tag and Capture the Flag and new games like Secret Mission Tag and Zombie Tag. Learn the rules on the run! Voice commands explain the rules and LED lights let you know who’s it and more. Kids can play inside and explore single-player games or run around outside for up to 50 yards of fast-paced play. Ages 5+, Available Fall 2022. Kick up those little tootsies and get active with the Kick & Score Playgym! Watch your baby achieve motor-skill milestones with a multi-stage play mat and accessories. Start with floor time, kicking at the ball and swatting at the giraffe mobile with dangling shapes. Ready for tummy time? Enjoy the colorful characters and the dumbbell rattle, twist-and-click kettle ball, color cards and more while helping your little one strengthen core muscles. Engage kids during seated play with the interactive learning panel that teaches colors, shapes and animals and reinforces language skills. Take the detachable panel along for on-the-go play and exploration. Remove the plush soccer ball and give your toddler an extra goal-scoring challenge. Take a free kick and score! Going to the gym has never been so easy. Ages 0 +, Available Spring 2022.
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WowWee
NEW PRODUCT PREVIEWS
Let’s get POPPING! Introducing My Squishy Little Snack Packs from WowWee. The Squishy Little characters you know and love, now with snack sized personalities! Squeeze your snacks for a fun surprise; either a body will drop or a mini charm popper will pop! Each character comes with its own unique charm or outfit, so no two are the same: toaster with its pastry charm, a taco with its avocado, a marshmallow and his headphones, and so many more! From pink cupcakes to clouds, you never know what character you’ll find! Find 2 characters in each box, a surprise accessory, and a bag of 5 bonus mini charm poppers! Can you find all 56 characters? Each Multipack Lunch Box comes with a little world inside where your characters can live and play! Let your friends guess… will it pop or will it drop!? Get ready to show them off! These adorable snack sized characters are sold in a Single Pack, Multipack, and BJ’s Exclusive TV Dinner Pack. Ages 5+, Available Spring 2022. The best-selling Pop2Play Indoor Slides just got a Barbie makeover! Pop2Play, from WowWee, introduces a new and innovative way to play without a big mess getting in the way. Rain or shine, this Barbie Indoor Slide is ready to deliver hours of fun at the snap of a finger! This storable, pop-up playset can be assembled in under 5 minutes and folds flat for easy storage! Made with super durable StrongFold™ technology, the Pop2Play Barbie Slide can hold up to 50 lbs and be wiped clean with ease. The Pop2Play Barbie Slide also doubles as a play space for your own Barbie! It’s the first of its kind playset that can transform any living space into the perfect playroom and then folds flat behind, or under, any couch or bookcase out of the way! Each Pop2Play Barbie Slide comes with 1 fully assembled slide. Also look out for the Pop2Play Hot Wheels Slide! Ages 2 - 5, Available Spring 2022. All-new from Pop2Play and Barbie! Your favorite Pop2Play Car just got a Barbie makeover! Pop2Play, from WowWee, introduces a new and innovative way to play without a big mess getting in the way. This storable, pop-up playset can be assembled in a snap and folds flat for easy storage! Made with super durable StrongFold™ technology, the Pop2Play Barbie™ Camper can hold up to 50 lbs and be wiped clean with ease. Your Pop2Play Barbie Camper comes with 8 accessories included, from pretend sunglasses, and binoculars, all the way to food! Kids have everything they need for imaginative road trip fun in this stationary car! It’s the first of its kind playset that can transform any living space into the perfect playroom and then folds flat behind, or under, any couch or bookcase out of the way! Each Pop2Play Barbie Camper comes with 1 fully assembled car, 1 spoiler attachment, and 8 accessories. Also look out for Pop2Play Hot Wheels Car! Each Pop2Play Hot Wheels Car comes with 1 fully assembled car, 1 spoiler attachment, and 8 accessories. Ages 2 - 5, Available Spring 2022. Get drenched with Twister! All-new from WowWee, this spin on the classic game of Twister is loads of outdoor fun! Just like everyone’s favorite Twister game, players of Twister Splash Game follow hand and feet placements directed by the included spinner. But now, the colored spots SPRAY water! Twister Splash Game is easy to set up in your backyard! Connect the included Twister Splash Mat to a hose, spin the wheel, and start playing! The Splash Mat only takes 1 minute to fill up with water, so you can jump right into the fun! Each spot on the Splash Mat sprays water, when you cover a colored spot, water shoots out the others! Play as an individual or in teams, the last one standing wins! Included in your Twister Splash Game is 1 Twister Splash Mat, 1 waterproof spinner, and instruction manual. Ages 6+, Available Spring 2022. Splish and Splash your way to the Crocodile Dentist! All-new from WowWee, this spin on the classic game of Crocodile Dentist is loads of outdoor fun! Kids will love playing dentist with the Crocodile Dentist Splash Game! Just like the classic Crocodile Dentist game, kids choose a tooth and press down with their finger… But now if Crocodile snaps down you get chomped AND soaked! Crocodile Dentist Splash Game is easy to set up in your backyard! Connect the crocodile to a hose, open the crocodile’s jaw, and start playing! Once you get chomped, you’re out! Be the only player to not get chomped to win! With 2 modes the crocodile splash fun never ends! Choose Game Mode to play the classic Crocodile Dentist game with a watery twist, OR choose sprinkler mode to turn your favorite Crocodile into a backyard sprinkler! Included in your Crocodile Dentist Splash Game is 1 Crocodile Dentist Splash game, 1 hose connector, and instruction manual. Ages 4+, Available Spring 2022. 92 tfe February 2022
WowWee The all-new Nerf Super Soaker RoboBlaster by WowWee is the ultimate blaster for team, multi-player, and solo backyard battles! Aim and knock down the RoboBlaster’s targets to win! With a powerful water blast, 60-degree rotating head, and an on/off water control valve, this blaster can drench your friends from 30ft away. The adjustable base with two-position front leg lets you customize for any terrain or battle scenes. Multiple modes and ways to play! Robot vs Humans: Dominate the RoboBlaster together! Team up and blast water at the targets to knock ‘em down. Team vs Team: Compete against each other! Both teams pick a RoboBlaster target. The one who knocks theirs down first wins! Manual Takeover: Grab the handle to soak the competition. Boss Mode: Take control! Grab the handle and control it manually. No switch needed. Soak ‘em while they try to knock down the targets! Human vs Human: Go one-on-one and drench ‘em to defend your targets! Use your favorite Super Soaker (sold separately). Ready, Aim, Soak! Ages 6+, Available Spring 2022. Make bathtime Swim-sational with the Baby Shark’s Big Show! Mix & Match Bath Swimmer! Based on the Nickelodeon animated preschool series, Baby Shark swims in water and moves his tail from side-to-side when you wind him up. Little ones can attach mix and match accessories to change different features as he swims around. Look for clues with Baby Shark’s detective hat and magnifying bubble, swap sunnies for scuba goggles, or gear up for a game of rockball with Baby Shark’s hat, bat, and glove. From WowWee, this set has 10+ pieces including: one Baby Shark wind-up bath swimmer, nine mix and match accessories, and a mesh storage bag with suction cups for safe and easy storage when playtime is over. This toy keeps preschoolers and toddlers engaged and entertained during bath time and encourages imagination and tactile play. Ages 2+, Available Spring 2022. HydraQuad is the first-ever 3-in-1 hybrid stunt drone to conquer water, ground, and air! From WowWee, HydraQuad is engineered with a unique, lightweight and aerodynamic design to put you in the pilot seat with single button stunts! Drive and skate just off the ground with 360 degree turns. Soar up to 130 feet away and perform jaw-dropping aerial tricks and flips with HydraQuad’s multi-axis gyroscope. Then look out below! Splash down and take a dip for a water landing. Come back up for air when it’s time to take-off! HydraQuad comes with a rechargeable LiPo 3.7V 800 mAh battery, USB charging cable, 2.4 GHz controller, and 4 spare propeller blades. Controller requires 3x AAA “LR03 / R03” 1.5V batteries (not included). Ages 14, Available Spring 2022.
Zing The new Go Go Bird Eagle from Zing has landed! The majestic Go Go Bird Eagle provides the ultimate in dynamic and unique remote-control aerial experience. The Go Go Bird Eagle has a lightweight body design, high strength fabric, and a GPS that will show just how high and far the Go Go Bird Eagle has flown. Go Go Bird Eagle is the perfect mix of traditional R/C and today’s trending drone toys. Programmed with a nine-axis gyroscope, which controls orientation and velocity, the Go Go Bird Eagle will be able to take-off by hand, climb and dive in any direction, speed up, and slow down all while remaining upright. With flying distances over 1600 feet in the air, a wingspan of almost two feet, and meticulous and detailed body design, the Go Go Bird Eagle will soar across the sky just like the actual powerful bird of prey! Ages 14+, Available Spring 2022. A new take on Zing’s iconic Zyclone! The new Zyclone Zing-Ring Blaster has been redesigned for Zing’s new eco-friendly compact packaging. The Zyclone Zing-Ring Blaster is great for long-range outdoor play, with launching distances of over 75 feet! Load the soft, safe and aerodynamic foam Zing-Ring into the Zyclone, then pull back, twist and send the Zing-Ring flying! Can be played solo or with a friend! Ages 8+, Available Spring 2022.
93 tfe February 2022
ZURU
NEW PRODUCT PREVIEWS
Hatch magical surprises with the newest in ZURU’s Toy of the Year, People’s Choice award-winning brand, Rainbocorns Puppycorn Surprise Series 2. With seven breeds to collect, each bright pink egg reveals a collectible new plush and a paw-full of puppy-themed surprises, including a Scratch ‘N’ Reveal Heart, Boo-Boocorn Puppy and Boo-Boocorn Egg, a Puppycorn hairbrush, Scratch & Sniff Stickers, Jelly Slime Puppycorn Poop and a collector’s guide. Rainbocorns Puppycorn Surprise Series 2 breeds are Komon, Bulldog, Chihuahua, Pug, Sausage Dog, Schnauzer and a truly rare bright blue ‘Best In Show’ Sausage Dog! Ages 3+, Available March 2022.
The world’s craziest water balloons just got brighter! Say hello to ZURU’s new Bunch O Balloons Neon Splash!. This year, the summertime staple comes in a neon color palette. From blazing purple to gleaming lemon-lime, Bunch O Balloons Neon Splash electric rainbow adds a vibrant hue to all water balloon play. In its commitment towards eco-friendly and sustainable products, Bunch O Balloons are made from natural latex rubber and are completely biodegradable. Over 1200 tons of virgin plastics were removed from the balloon brand, surpassing ZURU’s target by 54% this year alone. Bunch O Balloons patented O-ring technology and innovative rapid fill capabilities have made it the go-to-water balloon. Kids of all ages can fill and tie 100 balloons in 60 seconds flat! Bunch O Balloons Neon Splash arrive on shelves this spring and are available in various configurations, including three-pack and eight-pack options. Ages 3+, Available Spring 2022.
ZURU’s Robo Alive Dino Fossil Find is the latest from the award-winning line combined with the popularity of egg-shaped unboxing! Using an excavation tool, dig through different compounds of slime, rock, and sand and discover prehistoric bones of a dinosaur collectible. Once all fossils are uncovered, assemble a dino and watch it come alive, complete with glowing red eyes and an epic roar. There are four dinos to collect including a T-Rex, Stegosaurus, Triceratops, and Ankylosaurus. The excavation journey provides an engaging and educational experience, at an affordable price. Each Jurassic dino egg comes with 3 separate lots of dinosaur bones, 1 slime, 1 rock, 1 sand, 1 excavation tool and a collector’s guide. Batteries not included. Ages 3+,Available now.
94 tfe February 2022
tfe toys & family entertainment
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ZURU
NEW PRODUCT PREVIEWS
ZURU is set to feed the insatiable frenzy of 5 Surprise fans of all ages around the globe and sweeping across TikTok with its newest range of tiny treasures - Mini Fashions. Fabulous mini purses and teeny accessories in Mini Fashions fit in the palm of a hand, and are the next iteration of ZURU’s top-selling and hot collectibles brand. Series 1 features over two- dozen intricately detailed and fully functional handbags and clutch purses made with soft fabrics, fine-stitching and working compartments, and stylish fashion accessories like sunglasses and jewelry to collect. With each Mini Fashions capsule, fashionistas experience the thrill of unwrapping, peeling, revealing and collecting one designer handbag and four mini accessories. From metallic bags for a night on the town, to everyday purses, there are 11 real fabric fashion bags, including two rare bags, and accessories to find. Ages 4+, Available now. ZURU’s award-winning X-Shot line rockets into a new dimension with the X-Shot FaZe Clan. The new blaster series fuses the style and look of the #1 most followed organization and #3 most viewed sport globally with X-SHOT’s world-class blaster performance. Stunning with FaZe’s iconic red, set against a translucent design for an inside view of the mechanics, the X-Shot FaZe Ragequit and X-Shot FaZe Respawn come with custom stickers that allow authentic personalization. As with the entire X-Shot brand, X-Shot FaZe Clan brings ZURU’s extreme quality and unbeatable value into the round-blaster category. The FaZe Respawn features a slide primer and six-round capacity to deliver maximum performance and accuracy. Packaged with 12 round foam darts and shooting at an insatiable distance of 100 feet per second, this blaster takes out any opponent. Ages 8+, Available 2022. X-Shot FaZe Ragequit features a front primer handle, loading a 14-round dart capacity, bundled with 24 round foam darts. This blaster delivers maximum performance and accuracy with a firing range of 100 feet per second. Ages 8+, Available 2022.
96 tfe February 2022
y to o J g n i n Need r e i v i l n D e dr e il h C
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You’re Hired! Goliath: Peter Boutros,
President, North America
With over 30 years in executive and C-suite roles, Boutros was the vice-chair of the Goliath Advisory board for the past 2 years. He recently left Kenmore/Craftsman/ Diehard (KCD) where he held positions as President, CMO and Head of International. Previous to KCD, Boutros also held roles such as SVP of Worldwide Licensing and Category Management at Disney and President and COO of RSI Development. Boutros joins Goliath with immense knowledge and experience in consumer brands in worldwide geographies along with a proven ability to scale organizations.
Hasbro: Chris Cocks, Chief Executive Officer
Mr. Cocks has served as President and COO of Wizards of the Coast since 2016, when he joined Hasbro from Microsoft. Wizards of the Coast, a subsidiary of Hasbro, offers games and entertainment under worldrenowned brands such as Magic: the Gathering, Dungeons & Dragons and Duel Masters. Under Mr. Cocks, Wizards of the Coast has focused on cooperative game play, expanding new digital initiatives and creating a robust workforce of back-end developers, digital designers, 3D artists and producers. Under Mr. Cocks’s leadership, revenue at Wizards of the Coast has more than doubled, surpassing $1 billion in 2021.
Jazwares: Jeremy Padawer,
Chief Brand Officer
Padawer is a toy industry veteran with deep expertise in brand development across multiple toy categories including collectibles, as well as an experienced executive in e-commerce and animated content. In this newly created role prioritizing brand and growth strategies, Padawer will be responsible for the company’s global brand building, design, marketing, and communications across all business units. 98 tfe February 2022
ViacomCBS: Joann Acevedo,
Senior Vice President, Softlines Licensing North America In this role, Acevedo will lead strategy and growth across multiple categories of business including Apparel, Accessories, and Home Furnishings, reaching fans of all ages through the company’s portfolio of iconic franchises including PAW Patrol, Blue’s Clues & You!, SpongeBob SquarePants, MTV and Star Trek. Joann will also partner with the Toronto-based ViacomCBS Consumer Products team to expand the softlines business throughout Canada.
Genius Brands: Zrinka Dekic
Chief Financial Officer
Ms. Dekic brings nearly 20 years of entertainment industry and financial markets experience, including corporate strategy, investment banking, investment management and corporate finance at The Walt Disney Company, and before that, Goldman Sachs. Most recently, she served as Vice President of Houlihan Lokey’s Investment Banking Technology, Media & Telecom (TMT) Group, where she was responsible for business development and execution across the sector, including media and entertainment, digital media, streaming technologies, animation and video games.
Mattel: Glenn Abell,
Senior Vice President, MEGA, Construction Abell was previously with Moose Toys since 2019. As president and general manager, he led commercial and product strategy as well as organizational health for the company’s U.S. division. Prior to that, he spent 16 years at The Lego Group in various management, sales, and marketing positions around the world. His most recent role at Lego was vice president and head of global e-commerce for Lego retail, in which he oversaw the group’s owned digital commerce platform Lego.com. Before joining Lego, Abell worked in the beverage industry for Evian, Dr. Pepper/Seven Up, and Anheuser-Busch in a range of sales and marketing functions.
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• Variable rates based on sales projections. • Foreign & Domestic liability coverage. • Blanket additional insured vendors. • Employee benefits liability. • All certificates and claims handled in house. • Quick quotation turnaround. • Product recall expense at no cost from $50,000 to $250,000.
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Juvenile Products
MANUFACTURERS ASSOCIATION
1/24/2019 1:22:28 PM
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