CloudCo Announces Multiple Licensing Deals to Celebrate Care Bears’ 40th Anniversary! Cloudco Entertainment, owner of the beloved heritage brand, Care Bears, announces a wave of new deals as the loveable, huggable bears spread sharing and caring across Care-a-Lot, and beyond. New consumer product deals will start launching at the start of 2022, and throughout the year, as the brand celebrates its 40th Anniversary with collaborations spanning across multiple categories including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, travel, and the metaverse.
Mattel and Disney Announce Multi-Year Global Licensing Agreement for Disney Princess and Disney Frozen Franchises Mattel, Inc. has announced a multi-year global licensing agreement for the Disney Princess and Frozen franchises. Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is expected to launch at retailers around the globe at the beginning of 2023. The new licensing arrangement builds on the existing licensing relationship between Mattel and Disney for Pixar Animation Studio’s Toy Story and Cars franchises, and the recently announced global licensing agreement for Lightyear.
PlayMonster Takes Off in 2022 with Significant Capital Injection and New CEO Tim Kilpin PlayMonster launches into 2022 with fresh capital from global private markets firms Adams Street Partners and H.I.G Capital, and promotes tenured industry leader Tim Kilpin and former PlayMonster President to the role of CEO. This significant capital investment and leadership change symbolizes PlayMonster’s latest chapter as a top international toy and game company, and sets the foundation for continued growth and innovation in 2022 and beyond.
MGA Sweeps NPD Results with Five #1 Selling Toys
NPD Group Inc. recognized five MGA Entertainment products as #1 Selling Toys in their 2021 report. MGA Entertainment is the fastest growing and largest privately held toy company in the US and has continued to design and manufacture top-selling toys in categories, securing its spot as number one. “#1 across five categories speaks volumes to the quality and versatility of our product offerings. We are proud that four of our brands have been recognized as top-sellers in this year’s NPD report and look forward to another exciting year of innovation ahead,” says CEO & Founder of MGA, Isaac Larian.
Hape Launches New Specialty Division “Uniche Collective”
Hape, a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials, has launched a new division and separate company called Uniche Collective: Unique + Niche = Uniche! Uniche will be headed by long-time Hape veteran, Cassidy Smith, the former vice president of sales and marketing for Hape International Inc. Uniche is a collective of brands specifically designed for the toy gift catalog and museum markets. Uniche will initially offer five brands: Trido magnetic art; Korko eco-friendly building blocks made of cork; Kruselings dolls; Senger organic cuddly toys using natural materials perfect for babies; and Fair & Green artisanal, handcrafted wooden toys.
8 tfe February 2022
